Dance school business plan work schedule. How to open your own dance school? What documents are needed for this? Financial plan: initial and regular investments

The article discusses the main aspects of compiling dance school business plan. Dancing has been a popular and relevant art form for many years. Such an activity contributes to the development of flexibility, endurance, a sense of tact and discipline. In this regard, training services are in demand by both adults and children.

However, opening such a business requires a lot of work at the planning stage. For this, a business plan where the information is structured and the necessary calculations are made. The document also describes in detail the concept of the future dance studios.

Key features of the dance studio school business plan with calculations

Stages of drawing up a business plan for a dance studio

For creating business plan dance business you will need to go through the following main steps:

1. Conduct an analysis of the market - consumers, competitors, pricing procedures;
2. Describe the chosen model in detail;
3. Determine the need for resources - personnel, premises, equipment;
4. Calculate the forecast of key performance indicators, draw up a financial model;
5. Determine the effectiveness of the project and the payback period;

Identify the main risks and ways to overcome them.

Description

Files

The main service of the dance studio is dance instruction. You can select one or more directions. The most popular are:

• Classical - ballet, waltz;
• Latin American - rumba, tango, salso;
• Modern - hip-hop, breakdance, house;
• Belly dance.

Both individual or pair lessons, as well as training in small groups can be provided.

Depending on the chosen direction dance school in business plan the target audience is determined, which may include:

• School-age children;
• Young couples;

Women and men of different ages who consider classes as a hobby.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of a dance studio school with calculations

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Dance studio school sales plan with calculations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a dance studio school with calculations

7 - Conclusions

The business plan of the dance studio school with calculations is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business planprivate kindergarten

We bought a ready-made business plan on the Plan-Pro.ru website, adjusted it a bit and got a loan from the bank. Received 30 million rubles we will spend on opening a private kindergarten for 100 places. Many thanks to the specialists from Plan-Pro.ru for the excellent work done!

Olga Veronkina, director of a private kindergarten

Feedback on the business plan of the dance studio school

To open a dance studio, we needed investments and private investments. The result exceeded our expectations - the document turned out to be exemplary, and we managed to get an investment in the amount of 5 million rubles. Thank you very much to the specialists from the site for the excellent work done!

Irina Petrenko, Nikolaev

Feedback on the business plan of the educational training center

To launch and mid-term planning of the training center, a business plan was required, and we bought it on the websiteplan— pro. en. The plan turned out to be very informative. The financial schemes are understandable, it is possible to substitute any numbers into the formulas, just make any changes. Special thanks for the beautiful design.

Natalia V.Sh., Deputy Director of the training center

Feedback on the business plan of the dance studio school

To attract investment in the opening dance studio it took business plan. We chose a ready-made business plan in PlanPro. The first thing they noticed after downloading was the professional approach. Everything is beautifully designed, information on the case, a convenient financial model, which we independently adjusted to fit our concept. Investors were also satisfied, they managed to attract almost 3 million rubles.

Schitkovsky Eduard, Head, Naberezhnye Chelny.

Market Research in a Dance School Business Plan

When analyzing a market, it is important not only to determine your target audience, but also to identify their preferences. This can be done by conducting a survey among representatives and determining:

• The most popular dance directions;
• Factors influencing customer satisfaction;
• Critical moments that are crucial when choosing a particular studio;
• Optimal lesson time;
• Staff requirements, etc.

Based on this, within business plan form the competitive advantage of the future dance schools, which can be:

• Pricing policy, availability of discounts and bonuses;
• Qualified teaching staff;
• Convenient location;
• Pleasant interior, spacious room;
• Conducting master classes and competitions;
• Organization of performances for pupils;
• Issuance of a certificate of completion;
• Convenient class time, etc.

Justification of the chosen concept of the dance studio in the business plan

After defining the target audience and competitive advantage, you can begin to describe the concept dance school in business plan. For this it is necessary to formulate:

• Service list;
• The cost of both a single visit and subscriptions;
• Working hours and class schedule;
• The number and required qualifications of employees;
• Requirements for the premises;
• List of required equipment;
• Required documents;
• The form of doing business, the system of taxation.

It should be noted that this activity does not require mandatory licensing, so it will be enough to pass an inspection by the fire service and the inspection of sanitary and epidemiological supervision.

Another line of business in this area is the opening of an art school. For a successful project launch, it is worth considering. Check it out to make the right decisions about pricing, service selection, cost planning, and more.

The procedure for opening a dance school in a business plan

For organization dance studio opening you need to go through the following steps business plan:

1. Registration as a legal entity or individual entrepreneur;
2. Tax registration and choice of taxation system;
3. Opening a bank account;
4. Search for premises and repair;
5. Purchase of the necessary equipment;
6. Selection and hiring of personnel;
7. Carrying out marketing activities;
8. Opening organization.

At each stage, it is necessary to remember the concept developed as part of the business plan. We have prepared for you dance school business plan, which included all the necessary information. It also contains calculations and a financial model, which allows you to attract additional funding from banks and investors. In addition, such a document will be a good tool for organizing the control of revenue, profits and costs.

Investments in opening a dance studio - calculation in a business plan

AT business plan for organization dance school opening investments are provided in the amount of 5 to 50 million rubles, which are divided into the following main items:

• Search and rental of premises - xxx rubles;
• Repair work - xxx;
• Purchase of equipment - xxx;
• Compilation of training programs - xxx;
• Advertising - xxx;
• Cash reserve - xxx.

Dance studio equipment and facilities

Particular attention should be paid to the selection of premises, which must meet the following requirements:

• Location. It is best to consider the city center due to good transport accessibility for residents of all areas and passing traffic. If this is not possible, then you can choose a large sleeping area.
• The area must be at least 100 sq.m. and be sufficient for organizing a reception area, locker rooms with showers and sanitary facilities, a coaching room, dance halls, and administrative premises.
• Good lighting, water supply and sewerage systems are required.

Take care of an interesting design, especially when opening children's dance school within business plan.

To equip, you will need to purchase the following equipment:

• Furniture - reception desk, wardrobes for locker rooms, machines and racks for the hall, tables and chairs for administrative premises;
• Plumbing for showers and sanitary units;
• Computers for administrative staff;
• Sports equipment - balls, mats, dumbbells;
• Mirrors;
• Air conditioners;
• Video surveillance system;
• Fire fighting system;
• Security alarm.

Marketing activities provided for by the business plan of the dance school

For advancement dance studio in business plan The following marketing activities may be envisaged:

• Organization of master classes;
• Distribution of leaflets in schools, universities, shopping centers;
• Advertising on radio and television;
• Creation of a website with a detailed description of services and groups in social networks;
• Performances at major city events, etc.

dance school business plan financial plan

The basis of the financial plan business plan is the forecast of income and expenses dance studio on which the financial model is based.

Dance school expenses in a business plan

To ensure normal operation dance school in business plan Monthly operating expenses are provided for the following main items:

• Rent - xxx rub.;
• Utilities - xxx;
• Salary to employees - xxx;
• Advertising and marketing - xxx;
• Expenses for performances and master classes - xxx.

The total cost will be from xxx rub. depending on the services provided and the scope of activities.

Dance school income in a business plan

The main revenue is generated from the fee charged from customers for services rendered, its amount varies from xxx rub. per month. Income from organizing various dance events can range from xxx rubles.

Based on this in business plan profit is calculated dance studio, which can reach up to xxx rub. per month.

Hiring staff for a dance school

AT dance school business plan the following positions are provided:

• Director;
• Administrator;
• Accountant;
• Account Manager;
• Marketer;
• teachers;
• Security guard;
• Cleaning woman.

From 10 people in total.

Payback period in the dance school business plan

The payback period of the investment provided dance school business plan- 3-5 years. indicators. Each of the parameters of the financial model can be changed manually.

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download a ready-made dance school business plan with financial calculations and an Excel financial model

Despite the high level of competition, the relevance and demand for the services of a dance school, as well as the increasing number of people wishing to engage in this type of art every year, allows the business owner to receive significant profits.

To do this, you need to think through everything and take into account many nuances at the planning stage. A business plan will help with this. We have prepared ready dance school business plan with all calculations and the availability of the necessary information. Download link below. Such a document will allow you to attract investors, get a loan from a bank, and not waste time on independent study of all the nuances. Once you download it, you can immediately start implementing your idea. At your request, we can draw up an individual turnkey business plan, where we will take into account all the features of your project.

The main task of an entrepreneur when opening a dance school-studio is to study the preferences of consumers, find suitable premises and hire qualified employees.

Dancing is not only an opportunity to keep yourself in good physical shape, but also the choice of several directions at once for starting your own business. As for any other business, a business plan for a dance school is necessary, as detailed calculations, scheduling, market and risk analysis are made here.

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Business Description

The dance school refers to a business that is organized in the field of additional leisure and education. Provides its students with the opportunity to learn different types of dance under the guidance of experienced professionals. Classes are held in a specially prepared and equipped room.

School students can be people of various age groups and social status. Depending on the direction of the school and its specialization, the level of preparation and age of students may or may not be taken into account. Groups are usually formed according to the degree of skill of students and age. The number of groups for each of the directions of the school is dictated by the demand for specific types of dances and the level of training of students.

Most often, three groups are created for each of the selected areas:

• beginner;
• continuing;
• older.

In addition to group lessons, individual lessons can be organized. They will be noticeably more expensive (about three times). The client can pay for each lesson separately or buy a subscription.

The dance teaching process is as follows:

1. Introducing students to the dance they will be learning. The teacher tells about the history of its creation, focuses on the features of choreography and musical design.
2. Acquaintance of students with music, determining its tempo, character and size.
3. Demonstration by the teacher of postures, movements, transitions and drawings.
4. Repetition by students of movements for the teacher. The teacher draws attention to the mistakes made in the process of performing the dance.
5. Combining learned movements into dance compositions.
6. The combination of compositions into dance figures, from which the whole dance is formed.
7. Dance repetition.

Relevance and demand

In recent years, there has been a trend towards a healthy lifestyle in a large number of people. In this regard, there is an increased demand for the dance art form.

The business of organizing a dance school has a seasonal demand. Its peak is observed from September to December, and then from February to May. In the warm season, consumer activity falls, as people tend to relax more in nature or go to resorts. The winter decline in demand is due to the long New Year holidays, as well as school holidays and student sessions.

Types of dance schools

The created dance school at first can function as a highly specialized one, for example, focused exclusively on ballroom dancing for children. In the future, it will have the opportunity to gradually expand the profile of its activities and offer new areas that depend on the demand and qualifications of the teaching staff.

Sports dance club

This is a professional institution that requires serious financial investments from its students. His clients are those people who plan to build a dance career, prepare for contests and competitions. Such institutions most often practice teaching professional ballroom dancing, they produce qualified athletes in the dance field.

The teaching staff of the club is represented by well-known teachers and choreographers who are stars in the dance sport. His clients are professional athletes who need to polish their skills, as well as teenagers / children who have decided to connect their lives with dancing.

Dance club

As a rule, in such institutions the range of types of dances offered for training is quite wide, from classical to modern.

Here you can open various fitness classes:

• capoeira;
• Pilates;
• stretching, etc.

The club is focused on working with non-professionals (without age restrictions), various events and parties are periodically held for its members. Pupils are prepared to participate in tournaments among amateur dancers. The teachers are qualified dancers and choreographers.

Dance studio

This is an institution of a chamber scale, it assumes the presence of several well-known teachers who may be its owners. Both amateurs and professionals are trained here.

Teachers apply their own approaches to the preparation of dancers. Therefore, clients come here purposefully to study with a specific teacher according to his author's methodology. This institution attracts those who do not want to hustle in dance classes, want to learn from a certain teacher and appreciate a cozy atmosphere.

Dance school

As a rule, he focuses on teaching one direction (for example, Argentine tango, salsa, oriental dances, etc.). For their students, the organizers hold themed dance parties. Teachers are dancers who are experts in several areas of dance. The school's clients want to learn a particular type of dance and are not ready to spend time studying other areas. Among the students of the school, competitions are often held and parties are organized.

Dance lessons based on fitness clubs

Here, dancing is a non-core activity, it is an additional service for club visitors. Dance classes in such establishments are aimed at those who visit fitness clubs to keep fit. For such people, dancing, like aerobics, is gymnastics for the body and nothing more.

Types of dances

At the initial stage of designing a school, it is important to choose the dance styles that will be taught. Here it is recommended to pay attention to both modern and social dances, as well as street dances.

Modern dances include:

• strip dance;
• Go go;
• tectonist;
• pole-dance;
• jazz-funk, etc.

• brakedance;
• house;
• hip-hop;
• street-dance, etc.

The group of social dances includes:

• salsa;
• rumba;
• latina;
• club latina;
• solo latina;
• bachata;
• reggaeton;
• rueda;
• brazilian zouk;
• merengue etc.

For children, mothers choose the following areas of dance:

• folk dances;
• ballroom dancing (from four to five years old);
• Latin American dances (Cha-cha-cha, jive, rumba, samba);
• ballet or body ballet (for kids from four years old);
• belly dance (from three to five years old);
• variety choreography;
• Indian dances;
• step;
• hip-hop;
• brakedance;
• tectonist;
• krump;
• house;
• modern;
• popping;
• Eastern dance.

Description and analysis of the sales market

Before proceeding with the implementation of the dance school business plan, it is necessary to analyze the intended functioning market and evaluate direct competitors.

The Russian market of dance services has been actively developing over the past years, while there is a tendency to borrow various Western styles and trends. In the competition between schools, different areas of dance appear on the market, which allows them to attract new customers.

Over the past ten years, trends such as:

• hip-hop;
• locking;
• breaking;
• c-walk;
• electro dance;
• tectonist;
• techno;
• dubstep;
• booty dance.

The market is constantly in motion, instead of dances that were fashionable yesterday, new ones come. This stimulates the emergence of new schools, which entails the expansion of the market for dance services.

The largest number of dance schools is concentrated in the central district of Russia. It is the schools of the central region that set the general line for the development of this line of business in other regions.

An analysis of the list of services provided by schools showed that the following areas are most popular today:

• house;
• hip-hop;
• Jazz funk.

A ready-made example of how to quickly recruit students to a dance school is presented in the video. Filmed by DragonsDanceStudio.

The target audience

The variety of directions in which the dance school can be developed makes the target audience very diverse. For example, girls from 18 to 30 years old are mainly engaged in oriental dances, and boys from 14 to 25 years old do break dancing.

The main target audience of dance schools:

• "teenagers" - from 11 to 16 years;
• "youth" - from 17 to 22 years;
• "adult youth" - from 23 to 35 years.

The income of the consumer should be at the average level. The main clients are teenagers and young people, at this age they show maximum interest in self-development and self-realization. The adult group is less active, but the demand is at a fairly high level. This category of consumers wants to spend their leisure time interestingly, as well as look beautiful and smart. An entrepreneur can provide for the creation of a class for the elderly and children from three years of age.

School clients adhere to an active lifestyle, there may be:

1. Beginners usually want to get acquainted with modern dance styles and choose the most suitable course for themselves.
2. Lovers strive to form a beautiful body, take a break from the daily routine and get positive impressions and emotions.
3. Professionals want to improve their skills and achieve success in dance competitions, as well as build their careers.

Competition and competitive advantages

According to a statistical study conducted in April 2015, on average, there are one hundred dance organizations per one hundred thousand inhabitants of a large city.

The leaders are such cities as Novosibirsk, Samara and Yekaterinburg. At the same time, not all institutions working in the field of "Dance Teaching" are competitors for each other. As a rule, competing schools are focused on the same consumer group, located in the same area, or teaching similar dance styles.

Competitive advantages of the dance school:

• convenient location for customers;
• regular use of effective advertising channels;
• convenient time for classes;
• organization of additional events such as competitions, reporting concerts and parties;
• qualified teachers and choreographers who use an individual learning style and are able to interest clients;
• a well-thought-out subscription system that allows you to pay for a different number of lessons;
• loyalty program providing discounts and bonuses for regular customers;
• taking part in field events, competitions, etc.;
• organization of master classes from leading dancers in key areas of the school;
• warm and trusting atmosphere between teachers and students of the school.

Step-by-step instructions for opening

To start a business in this area of ​​activity, an entrepreneur will need:

1. To study aspects and features of the functioning market.
2. Determine the purpose of the opening (making a profit or, for example, communicating with people, helping them).
3. Determine the dance directions in which clients will be trained.
4. Make a business plan for the dance school with detailed calculations.
5. Register a company and obtain the necessary permits.
6. Choose a suitable room for the school and conclude a lease agreement.
7. Carry out repairs to the premises.
8. Purchase equipment.
9. Find professional teachers.
10. Conduct promotional activities.
11. Open a school.

The documents

To open a business, you will need to collect a package of documents for registering a company as an individual entrepreneur or legal entity, in the form of an LLC. When registering a school, you should indicate the work code - 92.34.2, "Activity of dance floors, discos, dance schools."

Next, you will need to register with the Pension Fund, the Social and Medical Insurance Fund, as well as statistical authorities. The company can pay taxes under the special UTII regime, it does not imply the payment of a tax on profit and property, as well as VAT. A simplified taxation system, according to the 6% scheme, is also suitable. There is no need to install a cash register.

It should be noted that this area of ​​business activity does not require special permits. But, since the functioning of the school is carried out indoors, it will be necessary to obtain permits from the district administration, Rospotrebnadzor, the Sanitary and Epidemiological and Fire Services.

Room and location

Requirements for the school premises:

• location in the city center or in a place of mass residence of a potential target audience (for example, in a residential area);
• convenient access roads;
• availability of public transport stops, metro, parking;
• acceptable price;
• high ceilings;
• ventilation and air conditioning system, as well as water supply, electricity and heating;
• the possibility of arranging shower cabins;
• area of ​​the premises is about 100 square meters.

Suitable premises can be rented in fitness clubs and business centers.

The school premises are divided into the following zones:

• study hall (at least 50 square meters) or several halls (for parallel lessons);
• foyer;
• women's and men's locker rooms;
• two bathrooms and two toilets;
• rest room;
• staff room.

Equipment and inventory

Dance school equipment (approximate prices).

Reception desk - 20,000 rubles Floor covering (laminate or parquet) - 50,000 rubles Ballet machines - 20,000 rubles Large mirrors - 30,000 rubles Closets in the locker room - 30,000 rubles Benches - 5,000 rubles

The total amount is 375 thousand rubles.

The technical equipment of the school affects the growth in the number of students, as it provides the necessary security and creates comfortable conditions for conducting classes. The provision of an educational institution with equipment and inventory should have a positive effect on its image and reputation.

Staff

If the entrepreneur's budget allows you to hire famous and titled dancers, choreographers and athletes, then this is not worth saving. It is important that on-staff teachers are able to explain and teach others. Talented teachers will be able to interest both beginners and professionals; a variety of clients will be attracted to such a school. In this area of ​​entrepreneurial activity, the prestige of a school depends heavily on the reputation of its teachers.

It may take six months to select the optimal team of teachers.

You can search for teachers:

• online, for example, by visiting the websites of famous dance schools, on dance forums;
• visiting festivals and master classes in areas of interest;
• attending dance competitions;
• visiting educational institutions that train choreographers and dancers.

Since experienced teachers are most likely already working somewhere, the entrepreneur needs to interest them and offer more favorable terms of cooperation.

The dance school must have the following staff:

• director;
• teachers in different areas (three people);
• administrator;
• cleaning woman.

Administrator Responsibilities:

• opening and closing of the hall for classes;
• checking the condition of the premises and the working condition of the equipment;
• work with the client base;
• pre-registration of students for dance lessons;
• sale of subscriptions;
• acceptance of payment for one-time lessons;
• familiarization of clients with the rules of the school;
• determining the rating of teachers;
• scheduling classes;
• consultation of potential and real clients by phone and in person.

Responsibilities of a dance teacher:

• the beginning of classes in accordance with the schedule, without delay;
• Familiarization of clients with safety measures;
• ensuring order in the hall during the lesson;
• a special approach to a particular student;
• periodic professional development.

The director is the central link in the organizational structure of the school, he coordinates the entire work of the school. Most often, at the initial stage of the functioning of a business, its owner acts as the head of an educational institution. This will allow him to understand the peculiarities of doing business, and then powers can be delegated to a hired manager.

Director's responsibilities:

• monitoring the performance of their duties by employees;
• formation of a business development strategy;
• determination of basic and additional directions of development;
• implementation of activities aimed at promoting the school;
• recruitment;
• monitoring compliance with school rules and job descriptions;
• management of the school budget and other financial matters.

Promotion and advertising

1. Think over the corporate identity of the educational institution and develop a logo.
2. Order a bright sign at the entrance to the building.
3. Develop a website.
4. Create groups on popular social networks. Here you should regularly post photos from classes, internal parties, as well as post a schedule of future events.
5. Open your YouTube channel. Here you can publish educational videos and commercials for your target audience.
6. On a weekend or City Day, hold a charity dance master class, for example, in a park or on a central square. To do this, you will need to obtain permission from the city authorities.
7. Distribution of flyers giving the right to free attendance of one lesson.

At the stage of opening and the first months of the functioning of the school, an extensive advertising campaign should be launched:

• reporting in the local newspaper;
• distribution of booklets to mailboxes of houses located near the school building;
• put up notices in public schools, attend parent-teacher conferences, and make announcements in classrooms.

Financial plan: initial and regular investments

The initial investment in the business will be about 700 thousand rubles, including (estimated costs).

Regular investments in the business will amount to about 230 thousand rubles per month, including (estimated costs).

Opening dates

It will take about six months from the stage of developing a business idea to its implementation.

Most of the time will be spent on:

• development of a business plan - about three weeks;
• state registration of the company and execution of permits - about a month;
• selection of premises and purchase of equipment - approximately one to two months;
• repair in the premises - approximately one month;
• marketing activities - approximately two months;
• recruitment - about three to six months.

Some operations can be carried out in parallel, such as renovation of the premises, selection of equipment, personnel and marketing activities.

Risks and payback

Key business risks:

1. Enough groups and students will not be recruited.
2. Teachers failed to interest clients and motivate them to continue their education.
3. Decrease in demand can be caused by incorrect advertising or ill-conceived marketing policy.
4. The growth of competition.
5. Bad location for a school.
6. Landlords may refuse to renew the lease, it is better to foresee this immediately and conclude a long-term agreement. But first you should make sure that the choice of premises is correct.

This area of ​​business activity is not associated with strong external threats from the state or other market participants. Such a business does not require serious capital investments and has a high profitability, and it will take at least eight months to pay off.

There have been interesting trends lately, and the field of dance is no exception: dance shows on TV are gaining momentum, and in this regard, many people are striving for a healthy lifestyle, a beautiful walk and a charming figure.

Anyone can need a dance lesson - a young couple to hone their first dance skills at a wedding, a child to form the correct gait, posture and hobby, an adult who has always dreamed of learning to dance, but then there was no time, then the muse did not come. In addition, pair dances are regularly held in large and small cities, and for people who want to find a soul mate, the ability to dance will become a real lifesaver.

Dancing never loses its popularity and relevance.

Where to begin

1. The first thing to start with in your new line of business is to study the aspects and characteristics of the market. Think about how much people need your service, and only after that proceed with opening your institution.
2. The second is the definition of the purpose of the discovery. Whether the premise is solely the goal of systematic profit, or another motivation (helping people) is up to you. In any case, a business opened with love will bring you more joy and pleasant moments than working just for money.
3. The third is the preparation of a business plan. This stage requires a special investment of time and attention. The fact is that from a well-written business plan, you can get the most out of the activity that you are going to do.
4. The fourth is the start of activity. The most responsible and important stage. But before moving on to it, it is necessary to pay attention to the previous aspects and provide for each of them.

Note: starting your own business consists of several stages, and it is important to follow their sequence.

The dance school is great as an additional education for children

Costs and their main items

So, you asked yourself: how to open a dance school from scratch. In fact, all that is needed for this is a developed imagination and a great desire to help people, making their life brighter and richer. However, whatever one may say, any business requires certain financial costs, so the dance school is no exception.

Premises and renovation

It depends on him the profit received from your business, the number of students and, in fact, the success of the activity. It should be located in a crowded place, preferably in the center of the city, so that you would like to visit. You will need an area for a dance hall, locker rooms for students - male and female, rooms for storing equipment and clothes, and possibly other rooms. On average, the area will be from 200 square meters. m. It can be a stand-alone building or a built-in area, the main requirement is a good location and compliance in all sizes.

Read also: Bath business on wheels

You can buy a premise with repair, you can make it yourself. In any case, it should fully correspond to the theme of your business: not be too simple and not too defiant. On average, the cost of repairs to bring the premises into a "working" form will be about 100,000 rubles.

The average rental price will be about 200,000 rubles. You can buy a room, but this is a separate conversation, since not every novice entrepreneur will have such amounts of funds.

Equipment

You will need stands for warm-ups, mats for performing special exercises and paraphernalia - for each dance - it has its own. The purchase of a basic set of equipment will take about 50,000 rubles. In addition, you will have to buy equipment. For example, a tape recorder, a computer, for dubbing musical compositions or musical instruments, if your dances will take place under "live" sound. And these are additional costs, amounting to about 100,000 rubles or more.

materials

These include dance outfits. However, you can invite students to choose them on their own, giving a link to trusted stores. But in any case, you and your teachers will have to purchase costumes for dancing - waltz, tango, cha-cha-cha and others. All these expenses will require an amount of 100,000 rubles.

It is desirable to determine the priority direction of the school

Staff

This aspect must be approached with all care so that your business turns out to be profitable and relevant. The fact is that the success of the school as a whole depends on the professionalism of your staff. Therefore, you should not save on employees: of course, these should not be world ballet stars, but not those who just graduated from college yesterday and came to work today with a diploma.

Prepare for the fact that such personnel will have to pay appropriate wages. On average, it is about 100,000 per teacher per month for a large city. If you need two such specialists working in shifts with certain groups of students, then the cost per month for their “maintenance” will be 200,000 rubles. Other employees should be added to them - a manager, an accountant, an administrator.

Calculations

The dance school business plan involves calculating the total income and expenses from doing business. Consider the main cost items and make a forecast of income from doing business.

Costs (initial):

1. Hiring employees - 300,000 rubles.
2. Purchase of equipment - 200,000 rubles.
3. Purchase of materials - 100,000 rubles.

Thus, the total amount of initial costs will be 800,000 rubles.

Monthly expenses:

1. Room rental - 200,000 rubles.
2. Salary to employees - 300,000 rubles.
3. Payment of taxes and utility bills - 50,000 rubles.
4. The total amount of expenses that will have to be borne every month will be 550,000 rubles.

Note: in order to start doing business, you need to understand the amount of profit that you can count on by opening a dance school from scratch. On average, for such a medium-sized field of activity, its size is about 100,000 rubles.

Thus, with a profit forecast, the payback period of the school can be from 8 to 12 months. Accordingly, after this time, on average, it will be possible to return the costs incurred and start earning a “net” profit.

The payback of the school directly depends on the number of students

Advertising

So, we have considered where to start opening a dance school, and how to do it, but for the productive and high-quality work of the institution, a good marketing strategy will be required. At first, when your school is still practically unknown, you can do promotional activities yourself, but later on you will have to add an additional item to the list of expenses.

The famous film "Let's Dance" with Richard Gere and Jennifer Lopez reflected a picture that is quite normal for Western countries, when the main visitors to dance schools are not children (as was customary in our country in the 90s of the last century), but adults. Moreover, both young people from 18 to 25 years old, and people who are quite accomplished, 30-40 years old. Today, the picture is changing dramatically in our country. Interest in sports and an active lifestyle is growing, and dancing is one way to provide them. The dance school business plan presented by us will indicate the main nuances of creating a dance school from scratch. This example will help you make your own planning.

Rationale for the business plan

The opening of a dance school is being considered in a large regional center. This business has great prospects here than in small towns. However, even cities with a population of less than 100 thousand people can provide some demand, especially if there is a lack of active recreation enterprises.

We note that the direct competitors of our business will be other schools, of which there are more than 20 in the city. We also note that there is indirect competition with active recreation enterprises:

• Sports sections for children and adults.
• Pools.
• GYM's.
• yoga studios.
• Climbing walls.

The main risks of our enterprise will be:

• Poor choice of location for the school.
• Wrong selection of dance courses.
• Low qualification of teaching staff.

To prevent the first risk, it is supposed to carefully analyze direct and indirect competition. The premises are selected as far as possible from direct competitors and, if possible, in the area where indirect competitors are absent. At the same time, it should be passable enough.

Since it is planned to create a school with a focus on the middle class, sleeping areas will be a priority. Renting a room in the city center will cost much more.

To prevent the second risk, it is planned to study the offers of direct competitors, as well as the market of other regions. For a balanced offer, the most popular dance styles for all regions are selected:

• Classic dance.
• Latin American dances.
• Hip-hop.

In order to attract customers with a unique offer, it is planned to introduce courses in a dance direction that is not yet widespread in its region, but is popular in others. Experts recommend introducing bright and incendiary dances with a sports bias into the program: jazz-funk, zumba, contemporary, pole dance and others. In fact, there are a huge number of directions of modern dance, which one to choose is up to the creator of the school. Everything rests only on the third risk. It is difficult to predict in advance which of them will "shoot".

The low qualification of teachers is one of the traditional problems for the entire field of additional education, which includes dance schools. This risk is planned to be covered by the fact that the founder of the school is himself a qualified dancer and has regalia that will not only help in his work, but will also be used for marketing purposes.

In addition, the creator is expected to undergo additional training under the programs of the future dance school in the capital. This will give the opportunity to conduct lessons for the first time and train teachers.

Registration

To register a business, a form of entrepreneurial activity of an individual entrepreneur is chosen, since there will be no co-founders, and the creation of a network of schools is not planned in the near future.

As a taxation regime, the simplified tax system of 15% is chosen, since the cost of staff salaries is quite significant.

85.41.2 "Education in the field of culture, including dance circles and studios" is selected as the main OKVED.

90.01 "Activities in the field of performing arts, including the organization and staging of ballet performances" is selected as an additional OKVED. This is necessary in order to take part in various promotional and other events on commercial grounds in the future.

No special licenses are required. However, it will be necessary to approve in the prescribed manner the training programs for institutions of additional education. For these purposes, 20 thousand rubles should be allocated.

Since the area in the finished premises is rented, additional passage of the SES commission and the fire service is not required.

Room search

For the effective functioning of a dance school, a room is required. The following zoning is expected:

• Dance hall (combined with the reception area, reception desk and relaxation area): 100 sq. m.
• Dressing room, shower room and bathroom with division into male and female parts: 20 sq. m.

We found and rented a 120 sq. m in the basement of a residential building not in the central area of ​​the city worth 15 thousand rubles a month. When selecting premises, we focused primarily on the physical condition of the premises: no leaks, availability of documents, no problems in the communal part (operability of water supply, sewerage, ventilation, heating systems).

Since an essential component of the initial investment is the repair of the premises (the cost of which cannot be returned upon moving), maximum attention is paid to the selection of the premises. A mistake will be very costly. For the same reason, a long-term lease agreement is concluded with the landlord for a period of 3 years. Also, the agreement includes a clause on the priority right to buy out the premises in the event that, after the expiration of the lease, the landlord decides to sell it.

It is planned to pay 3 months of rent in advance.

In total, the launch will require 45,000 rubles.

Monthly payment starting from the 3rd month will be 15,000 rubles.

Payment for utilities and telecommunications per month will be 10,000 rubles per month (according to the average annual calculation).

Cosmetic repairs and purchase of equipment

The main condition for a dance school is high-quality and at the same time comfortable floor covering for clients. As a coating, a laminate of a high wear resistance class is selected. Serious attention is also paid to the organization of artificial lighting.

The approximate cost estimate for repairs is presented below:

For the work of the dance school, the installation of a high-quality acoustic system is required. It is also planned to equip a recreation area with a sofa, a widescreen TV for watching educational videos, a refrigerator for storing drinks, a microwave oven and a kettle for the needs of teachers. The administrator needs a reception desk, a chair, a laptop, an MFP, a telephone.

The cost of additional equipment is indicated in the table:

Personnel and staffing

When starting our business, it is planned to conduct 4 dance groups. 3 teachers are invited to work with groups of classical dance, Latin American dances (salsa, rumba, cha-cha-cha, tango) and hip-hop. In addition, it is assumed that the founder and head of the school will conduct an author's course in pole dancing and female strip plasticity, which has no analogues in the city at the moment.

Since it is expected that at first the attendance will not be too high, it is planned to set the load in 1 group with a frequency of 2 classes per week. To attract customers, a convenient attendance schedule is established with working Saturdays and Sundays and a day off on Monday.

An indicative schedule of classes is drawn up:

According to this schedule, it is planned to hire two teachers in classical and modern dance, who will lead 2 groups each (teenager and adult) and one teacher in Latin American dance under a contract for the provision of combined services.

A piece-rate form of payment is assumed, based on the indicator: 1,500 rubles per lesson for adults and 1,200 for teenagers.

An administrator is also invited to the state, who will work 6 days a week according to the school schedule (plus an hour before and after classes, in total a standard 40-hour week). Its functions also include preparing the premises for classes and cleaning after classes and during breaks.

Marketing and Advertising

The business concept does not plan significant advertising costs during the work. At startup, the following methods are planned:

Total: 70,000 rubles.

Of the fixed costs, the costs of targeting in social networks and contextual advertising of Google Adwords and Yandex.Direct are planned: 10 thousand rubles per month.

It is also planned to launch three permanent promotions:

• "The first lesson is free." To attract those who have not yet decided whether to practice, choose between several options for outdoor activities or have not decided on the dance group they would like to join.
• "Bring a friend, get a discount." If a regular client brings a new member to the group and he purchases a monthly subscription, he receives a 10% discount on the subscription for the next month.
• "Wholesale is cheaper." When buying a subscription for 3 or 6 months, a 5% and 10% discount is provided, respectively.

Expenses and income

Starting costs

The general table of starting costs looks like this:

It is planned to allocate 250,000 rubles from own funds and 515,000 rubles of credit at 15% per month for 3 years to start the business. The monthly payment will be 17,853 rubles (calculated using a loan calculator under standard conditions).

Monthly expenses

The general table of monthly expenses from the 3rd month looks like this:

Income

Because it takes time to develop a dance school and reach significant attendance, the first year's return will be calculated based on an attendance of 6-8 people per group. The attendance of strip-plastic and pole dancing classes is expected to be slightly lower in the first year, since this direction in the city is not yet widely known.

There are plans to increase attendance in the future. Each teacher is able to simultaneously lead a group of at least 15 people.

Payment for classes will be made by subscription for a month, the cost of classes missed due to the fault of the client is not refundable.

The estimated cost of subscriptions and income will be:

Calculate the difference between income and expenses to calculate tax:

237 600 – 152 933 = 84 667.

We calculate the tax payment:

84,667 x 0.15 = 12,700 rubles.

In accordance with the law, we are entitled to a tax deduction of the amount of unified social tax for ourselves and employees, but not more than 50% of the tax.

We receive the final tax payment, taking into account the deduction of 6,350 rubles per month.

Thus, the net profit will be:

84,667 - 6,350 = 78,317 rubles per month.

Let's calculate the profitability:

(78,317 / 152,933) x 100 = 51.21%.

This profitability for the dance school can be considered acceptable, taking into account loan repayments and the low efficiency of the useful use of the premises. The plans are to increase profitability to at least 100%.

The profit is planned to be distributed into 3 equal parts:

• 34% - personal income of IP.
• 33% - return of personal expenses.
• 33% - additional bonuses for staff and business development costs.

Let's calculate the payback period of personal investment:

250,000 / (78,317 x 0.33) = 9.67 months.

From the 11th month, it is planned to use this amount for early repayment of the loan. The investment will fully pay off at constant rates in about 27 months. But we assume that the period will be reduced if the planned increase in dance school attendance is achieved.

Eventually

A dance school is a great business for someone who understands dance himself and is ready to put all of himself into this business. And our dance school business plan with calculations will help you create your own based on your own indicators.

We see that the profitability of the enterprise at the first stage will not be too high, and one of the key income items is the remuneration of personnel. If the creator of the dance studio initially performs only administrative functions, it will be impossible to achieve the planned performance.

However, after 2 years, subject to early repayment of the loan, net profit is expected to reach the level of 150-200 thousand rubles. For this, it is planned to invite additional teachers, more efficient use of the rented space by subleasing the premises for aerobics or fitness classes for pregnant women in the time not taken up by dance classes.

It is also possible to open a dance group for younger groups in the morning: 5-6, 7-8, 9-12 years old. This will require a qualified teacher.