Bookmaker open. Relevance of founding a betting business

Before you open a bookmaker's office, you need to understand that sports bets have been made for many years by both beginners and regulars. Therefore, it is important for an entrepreneur to attract those who can make a profit.

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Principle of operation

According to the principle of operation, the bookmaker's office resembles an exchange. Daily different sports events and events update quotes. Each of the events is assigned a unique coefficient on which the winnings depend. Therefore, the visitor knows exactly how much he will win. Odds are calculated by in-house analysts or made on the basis of a purchased betting line. The bookmaker accepts bets and answers them.

Most often bet on:

• football;
• hockey;
• basketball;
• race;
• boxing.

Bets are also placed on unique events:

• Oscar;
• Eurovision;
• elections.

The betting business is based on the ability to predict the outcome of certain events.

This business has a seasonality, which depends on major events. However, if the office has a permanent clientele and a well-established line of rates, a decline in demand does not threaten it.

Kinds

Before opening a bookmaker's office, you should decide whether it will work in the office or accept bets and pay out winnings on the Internet. It is worth noting that the difference between them is only in the availability of premises.

Offline business

Offline business involves:

• availability of premises;
• hiring employees;
• necessary equipment;
• special software.

Those who want to place a bet go to the office of the bookmaker, they also come here to win.

Internet option

A bookmaker's office on the Internet implies the presence of a special site on the Web where bets are accepted. Also, the betting agency should be able to pay winnings to online wallets and bank cards. Otherwise, the online betting business is not much different from a regular office.

Experts advise starting a business from an offline office and only eventually going online.

Relevance

The relevance of opening your own business related to rates:

1. Profitability. With a good location and good advertising, the bookmaker is able to bring the owner a good stable income. At events such as the Olympics, the World Cup, you can even recoup the initial investment.
2. Legality. There are no legal alternatives for gambling people, so they go to bookmakers.
3. Large selection of betting systems. There are several manufacturers of specialized software on the market that are ready to offer their services to newly opened offices.
4. Stability. There are sports or other events almost all year round, so bookmakers have no shortage of work.

Description and analysis of the market

The betting business has been operating in Russia relatively recently, but the main impetus for its development is the ban on casinos in the Russian Federation. Five years ago, there were only five betting networks on the market. Today there are 27 of them, and new bureaus are regularly opening to accept bets.

The total annual income of sweepstakes in Russia is 2.5 billion rubles.

The authorities are loyal to organized bookmakers, so they are not threatened with closure.

The target audience

Two types of players come to the bookmaker's office:

1. Newcomers. These people came to the office driven by passion. As a rule, they bet without calculation and plans. They bring the main income to the office, because they lose more often. Winnings are usually small.
2. Pro. They make bets consciously, evaluate the chances of the players and calculate the probabilities. They come to bet prepared and are able to win a good amount.

There are situations when pros come to the office armed with secret information, for example, they work with large bookmakers and they were ordered to win. They bet large sums and can harm the business. It is almost impossible to calculate them. Five - ten such players are able to ruin almost any office.

Also, the target audience is determined based on the range of bookmakers. Few people will come from the other side of town to place their bets. A radius of 3–5 km can be taken as a basis. This must be taken into account when considering an advertising strategy.

Competitive advantages

You can stand out from your competitors by:

1. Decoration. The premises of the bookmaker's office must be designed in accordance with a specially designed corporate identity. This is necessary to create a coherent image if management decides to expand in the future.
2. Attractive odds. Implementing unique odds right away is not always profitable, because a new player in the market should not attract pros.
3. Advertising campaign. It is necessary to work out the message of the advertising campaign, which will bring more new clients to the office.

Advertising company

• office location;
• target audience;
• competitor activity.

• on the radio;
• in the Internet;
• in social networks;
• in outdoor advertising.

At the second stage, expenses can be reduced by leaving the activity:

• in the Internet;
• in social networks.

• luminous sign;
• volumetric letters;
• protruding structure;
• unusual branding.

Step-by-step instructions for opening

To open a betting office in Russia or Ukraine from scratch, you need:

1. Make a business plan.
2. Find and renovate office space.
3. Obtain a license to engage in betting business.
4. Create IP.
5. Buy equipment.
6. Purchase the required software.
7. Rent a betting line or hire a full-time analyst.
8. Hire specialists.
9. Start an office.
10. Run an advertising campaign.

Betting line

It is optimal if the rate line does not differ from competitors.

The betting line of the office is determined by:

1. On one's own. With such a decision, all responsibility lies with the analyst or the staff of analysts, who must calculate the probabilities and outcome of events as accurately as possible.
2. Rent. The betting line can be rented from a more experienced office. As a rule, it costs half the price of the salary of an analyst or a department.

For a beginner office, it is preferable to rent a betting line. This decision comes with less risk.

The documents

A bookmaker can work in the status of an individual entrepreneur. For these purposes, OKVED codes (general classifier of foreign economic activity) class 92 are selected.

To open an individual entrepreneur in Russia, you will need to prepare documents for the tax office:

• application (it indicates: OKVED codes, address, name, passport data);
• a photocopy of the passport;
• check for payment of state duty;
• application for the transition to a simplified taxation regime (in three copies).

To open an IP in Ukraine you will need:

• decide on the KVED code (Classifier of types of economic activity);
• submit an application for registration signed by the applicant;
• apply for simplified taxation;
• submit an application for voluntary registration of a value added tax (VAT) payer.

You can submit documents for registration in Ukraine not only to the tax authority. IP registration is free.

Licensing

Betting activity is licensed.

In order to obtain a license from the tax service, a company must meet the following requirements:

• have a guarantee of ownership of assets of more than one billion rubles;
• provide the department with a guarantee from the bank in the amount of 500 million rubles.

The license from the Federal Tax Service is issued for a period of 5 years. You will also need to obtain a license from the Federal Agency for Physical Culture, Sports and Tourism.

An affiliate program and franchising will help you spend less, but not all large offices are ready to agree to such cooperation. They put forward certain requirements for those wishing to become a branch of a large bookmaker network.

Room and design

At the first stage, a small room with an area of ​​20 sq. m.

This space is enough to put:

• computer desk;
• Printer;
• safe;
• cash machine.

The legislation of the Russian Federation provides for a number of restrictions on location, which must be taken into account.

The premises must not be located in:

• capital buildings and structures;
• temporary buildings;
• children's institutions;
• medical institutions;
• cultural institutions;
• at railway stations;
• state-owned buildings;
• buildings of municipal property;
• places of worship;
• religious premises.

Given all the restrictions, the premises for the office should be chosen:

• on the first floor;
• along the road;
• in a non-residential building;
• in a passable place, preferably near the gathering places of men.

Men most often gather in:

• bars;
• sports bars;
• bath;
• nightclubs;
• bowling.

The design of the premises in which the bookmaker's office will be located should be:

1. Recognizable. Authenticity is especially important for franchise bookmakers.
2. Thematic. Entering the premises, a potential client should be motivated to bet as much money as possible.
3. Cozy. A client who wants to bet should feel comfortable.

In the design of the room can be used:

• bright colors;
• freeze frames (goals, jumps, etc.);
• televisions for broadcasting sports events, possibly recorded.

Staff

At the first stage, they can work in the office:

• two cashiers (in shifts);
• security guard;
• cleaning woman.

If the office expands or its owner has ambitions to develop, more staff will be needed.

Financial plan

When calculating the financial plan, the composition of expenses should be taken into account:

• starting investments;
• regular expenses.

As a rule, only own funds are used to open a bookmaker's office.

Starting investments

At the first stage, you will need to invest in:

• rental of premises;
• renovation of the premises;
• layout and design;
• purchase of the necessary equipment;
• purchase of software;
• deduction of funds for joining the affiliate program.

Recurring costs

The regular expenses of the bookmaker include:

• employee salaries;
• deductions to the parent organization;
• rent;
• utilities;
• security.

Franchise deductions can cost from 30 to 150 thousand rubles per month.

Income

It is difficult to predict the income of a bookmaker because everything depends on proper planning of bets and odds.

Those who have already opened an office talk about monthly profits ranging from 50 to 200 thousand rubles. The approximate monthly turnover of a large office is 1 million rubles.

Calendar plan

When drawing up a business plan, it is necessary to draw up an approximate calendar plan with deadlines.

The betting industry is one of the largest in the world in terms of turnover. The profitability of bookmakers' business, according to their own statements, reaches 8-10%, although the reality is likely to be significantly different.

Starting this business, you need to understand what level of profitability you expect. Unlike trade, catering and other business sectors, the profitability of a bookmaker's office is relatively low - up to 10%. This means that with a turnover of 1 million rubles, the entrepreneur will earn 100 thousand rubles a month.

The principle of the bookmaker's office is simple.

Every day the office offers a list of quotes for sporting events, which is called "line". Each of the outcomes of a sporting event has its own unique coefficient, which is necessary to calculate the amount of winnings.

There are offices that work for a mass audience and accept bets (from 20 to 5000 rubles) and for the elite. Basically, these are Moscow networks. Their minimum bet is 500 rubles. The average price category includes rates from 100 to 100 thousand rubles.

But a beginner cannot pull these turns, and therefore it is worth starting with small bets.

Of course, this business has a seasonality, closely related to world sports championships. Most bets are traditionally placed on football matches.

Consider the work of a Western bookmaker from the inside based on an example

Every day the bookmaker creates his lines, for which he finds out. the balance of power for a particular match to determine the probabilities of the outcome of that match. Of course, different offices may have their own vision of the outcome. And that means your stakes.

For example, in the match Eagles - Hares, the bookmaker believes that the chances in percentage terms are 50% -30% -20%. That is, 50% that the Eagles will win, 30% that there will be a draw and 20% that the Hares will win.

According to the European odds system, the line for this event will form as 2 - 3.33 - 5. This is done by simply dividing one by the percentage of the team's chances.
But then the bookmaker will not get anything if he allows the player to play along such lines. So he introduces a margin. For example, we will have a margin of 15%.

That is, the player will have to be 10% smarter (minimum) than the bookmaker in order to win. The alignment of forces with profit margin as a percentage will be 57.5% - 34.5% - 23%=115%. Or in the European format - this: 1.74 - 2.90 - 4.35.

He will give such a line to the player.

Let's say people put down the sum like this: $6,000 - $3,000 - $1,000.

What will the bookmaker say? What risks does it carry?

If the Eagles win, then the bookmaker will have to pay the players 6000$*0.74=4440$ and he will receive from the players 3000$+1000$ =4000$ and the total loss will be -440$.

If there is a draw, then the bookmaker will have to fork out for 1.90*3000$ =5700$, and he will receive from the players 6000$+1000$=7000$ and the total loss will be -1300$.

If the Hares win, the bookmaker will pay $1000*3.35=$3350 and receive $9000 from the players. Thus, the profit that he will receive will be $5650.

Now about the process of opening a business:

To open a betting office that belongs to the gambling business, you need to obtain a license.

The founder of a bookmaker must have experience in the gambling business. Otherwise, no one will issue a license to open a bookmaker's office. Therefore, often entrepreneurs are looking for an experienced director or offer a share in the business.

You need to enter the market with a certain line of rates (daily quotes) in order to stand out from the competition, which means you will need either a staff of analysts or partnerships with a large bookmaker. The subscription fee for providing a daily line and software is $300-500 per month.

As soon as a new office opens, experienced players immediately rush into it. Everyone knows: beginners make a lot of mistakes, which means there is a real chance to capitalize on inexperience. If the line proposed by the entrepreneur is fundamentally different from the proposals of competitors, the entrepreneur will be supplied with a large amount in a short time. Therefore, in order not to burn out at the very beginning of work, the bookmaker must have a reserve fund and limit the maximum bets.

The reserve fund must be replenished in case of loss and collected in case of winning. The size of the reserve fund depends on the volume of rates, turnover, which the entrepreneur is counting on.

For placing a bookmaker's office, the places of the highest traffic, in which men appear, are ideal. According to statistics, 95% of players are men who are interested in sports. In principle, a bidding point can be opened on an area of ​​4 square meters, and therefore significantly save on rent. Often bookmakers open on b
aze entertainment and gambling establishments (not rarely for a share of the profits).

From the equipment the new office will need a computer, a printer (for printing a check or cards), a copier (for line reproduction), the Internet. And of course the cashier.

Also, any self-respecting bookmaker network should have advanced betting software. You can buy an existing program, or you can write a program for yourself by paying developers for it (cost up to $40,000).

Many now have a question: “I want to open a bookmaker’s office, but how to do it?”. Indeed, recently, when the activities of the casino were stopped, bookmakers significantly increased their income due to the influx of people.

Bookmaking is also gambling. Experts say that their profitability reaches at least 20%. Is it profitable to open your own office? Answer: Yes.

In the US, Japan and Western Europe, betting services are the most profitable. Operations carried out in such offices are not inferior to banks in terms of the amount of money. The turnover is up to 650 billion dollars per annum.

To open a bookmaker's office, you need to have at least 3,000–4,000 dollars. The costs will be rent, equipment, a dedicated line for the Internet. If the goal is to get the maximum benefit, then a well-played market is needed, but with little competition.

In total, there are two types of offices:

1. For a mass audience. Rates on average range from 20 to 5000 rubles.
2. For the elite. Rates for them - not less than 500 rubles.

For beginners who open such a business for the first time, it is better to start with the first option.

As a rule, to open, you will need to rent a room, purchase equipment, hire staff, create a reserve fund, and also obtain a license. Each of the stages is discussed separately below.

Where to begin

First you need to learn the principle of its work, which will be discussed in detail below. It is important to understand that everything depends on quotes, which must be competent and professional. This will attract many customers.

Next, you need to collect documents, obtain permission and a license. Find a suitable room - it should be one that men often look into. They (95%) are the ones who place the bets. It is not necessary to rent a separate building, you can stay in clubs, in the slot machine hall and so on. Where there is a large flow of people, there are many potential customers.

Equipment is another important point, along with hiring staff. Many people are not needed, the main thing is that they be good specialists. Sports analysts and cashiers will be needed.

A small advertisement will not hurt at the initial stage, which will help to attract the attention of people.

The main thing is not to forget about the reasonable use of profits and the availability of a reserve fund.

How bookmakers work

The principle of operation is simple - slightly reminiscent of the stock exchange. Every day the office has offers of quotations for various sporting events and events. This list is called a line. Each result of such events has a unique coefficient. It is taken into account when calculating the amount of winnings. That is, everyone who made a bet knows how much he will receive if he wins.

The work of calculating the coefficients is assigned to sports analysts, who are in every office.

The winnings are paid out within one or several hours after the bet has won. Often bets are made on football, hockey, basketball, racing and even boxing.

Not only sporting events are involved in such deals, but also music and other festivals and events such as Oscar, Eurovision, Grammy.

An example of the work and calculations of bookmakers

Risks are assessed daily and the coefficient is calculated by analysts. All this has its own character from one office to another.

Suppose a match was played between team #1 and team #2. The bookmaker estimates the odds in the following ratio: 50% - 30% - 20%. Thus, 50% is bet on team #1 winning, 30% on a draw, and 20% on team #2. In Europe, according to its rules and traditions, the line looks different: 2 - 3.33 - 5. That is, the unit is divided by the percentage of winnings for each event (draw or win) and multiplied by 100%.

But the official ratio is different. With such calculations, the office does not receive profit. These are just real numbers. Therefore, another 15% is added to 100%.

The percentage will be as follows: 57.5% - 34.5% - 23%, which gives a total of 115%. And the European version: 1.74 - 2.90 - 4.35. These are the predictions that are posted to the public.

Numbers are numbers, but a specific example will show everything more clearly. For example, bets were made in the following ratio: 9,000 - 6,000 - 3,000. The bookmaker's risks will be as follows. If team #1 wins, the bookmaker will pay out 9,000 * 0.74 = 6,660 and get 3,000 + 6,000 = 9,000. Final profit: 9,000 - 6,660 = 2 340 . If the result is a tie: 6,000 * 1.90 = 11,400, the players are charged 3,000 + 9,000 = 12,000, and the profit is 600 . If team #2 wins, then the calculations are as follows: 3.35 * 3,000 = 10,050, the bookmaker gets 15,000, and the profit is 4 950 .

Thus, the applied scheme looks like in almost all bookmakers.

About the procedure for starting a business

As mentioned above, each office has a line (or a list of sporting events) and special coefficients necessary for calculating winnings. By the way, the bookmaker's office is characterized by instability due to games, because they are seasonal.

To find out how to open a branch of a bookmaker, you need to read the following information:

1. The first step in opening is obtaining a license. The difficulty is that only a person with experience can get it, so those who do not have it will have to look for a director or take a knowledgeable person as a share.
2. The second step is the betting method. This is what the analyst should do. Only after that is it possible to enter the market with your quotes.
3. The third step is the creation of a reserve fund. The restrictions imposed on the maximum rates will not interfere either. You need to be careful at this stage, as cunning players are trying to cash in on newly opened and inexperienced offices. You can't make strong distinctions between your line and your competitors' line. The reserve is individual and depends on the financial possibilities and the size of the rates.
4. Next - the purchase of equipment, hiring people.

Obtaining a license

Can't work without a license. This is the first and important step. It must be obtained from the tax office.

The license is issued by the Federal Tax Service and is issued for 5 years, with the possibility of subsequent renewal.

You will also need to be licensed by the Federal Agency for Physical Culture, Sports and Tourism.

The procedure itself involves the collection of documents and papers. The application is not considered immediately - obtaining a license will take about 1.5 months.

The requirements are strict: you need a charter in the amount of 100,000,000 rubles, a bank guarantee for 500,000,000 rubles, assets for 1 billion rubles.

The sums are huge and unbearable for many. In this case, a partner license may be used. The cost of this registration (license) is much lower - 200,000 rubles.

Obtaining a license is a mandatory and very serious stage. You need to prepare for it in advance.

Betting line

The betting line should not be very different from the competitive ones, as noted earlier. People need to be interested in odds compiled by good analysts.

There are two such options:

1. Self process. We need a staff of analysts who will develop the line. Such specialists are not trained in higher educational institutions - over time, experienced players become them.
2. Line rental. Lease involves a partnership with another organization that has relevant experience and a long period of work. If an analyst's salary is about $1,000, then the cost of such rent reaches up to $500 per month.

reserve fund

The main rule of the reserve fund is that it replenishes when you lose and is collected when you win. Its size depends on the cash flow and rates. The region also matters.

The size in numbers starts from 50,000 rubles and goes up to 5,000,000 rubles. On average, its size does not exceed 500,000 in most organizations.

Equipment

You don't have to buy expensive equipment. The main thing is to have a basic set:

• a computer;
• Printer;
• Xerox;
• cash machine;
• safe;
• software.

At the initial stage, this is quite enough. And in the future, as the betting activity develops, it is possible to update the equipment, gradually purchase more expensive and modernized equipment and technologies (the same applies to the machine for accepting automatic bets).

How to open a bookmaker franchise

Franchise today is an effective business model. It expands the boundaries and possibilities of the office. There are many advantages.

Franchisors provide their assistance in running the business for a fee. It is about 10-15% of the total franchise income.

That is, a franchise is a kind of guardianship of a large, successful company over another. She helps in the selection and placement of employees, in the purchase of equipment and rental of premises; she consults on any issues. This is beneficial not only to the franchise - the franchisor thus expands, grows in economic terms. And for a subsidiary, this is a kind of successful start. The franchise is profitable, and it was with its registration that many successful bookmakers started.

How to open a bookmaker online on the Internet

This type of business is also popular online. But on the Internet, it is technically different. And so, the steps to create the same. The only thing you will need at first is a bookmaker's website, as well as a program that will allow you to create a high level of customer service.

How much does it cost to open a bookmaker

If you use a franchise, then the cost will be 350,000 rubles - this is the minimum, which includes rent, staff, equipment. Maximum - 2,000,000 rubles.

Let's break down all investments into parts:

1. Documents, registration, license - 200,000 rubles.
2. Rent - 15,000 (small premises).
3. Repair (if necessary) - 50,000 rubles.
4. Equipment - 70,000 rubles.
5. Advertising - 15,000 rubles.

So, 350,000 rubles is the minimum that will have to be invested in the business. But if you believe the words of experts, then such an amount, with a successful start, will pay off in six months, which is very good.

The betting business is a specific industry with its own canons and pitfalls. This area of ​​activity is characterized by a large turnover of funds, but the profitability, according to bookmakers, is no more than 10%. What is the betting industry, how to open a betting office in Russia, investment in business, the specifics of the activity are the key issues of the article.

About betting business

Bookmaking in Russia began to gain popularity in the late 90s. The impetus was the restriction on the conduct of the gambling business. When gambling establishments began to close throughout the country, most of the owners changed their line of business.

The basis of the betting business is the ability to assess, calculate risks and predict the outcome of a certain action on which bets are placed. The main component of the bookmaker's office is the analytical department, whose activities are related to the collection of statistical information and setting odds for a certain event in sports, politics, music. It is from the work of the employees of the analytical division that the profitability of the office depends.

Is it up to date?

Betting business is a successful and profitable activity with great prospects. This is the only legitimate way to make money in this service industry. Sports competitions of various types and scales are held all year round, which makes it possible to receive a stable profit both for the population and for the owners of betting establishments. Sports betting is a modern and safe way to earn and get the desired emotions, so there will always be a demand for this type of service.

Benefits of betting business:

• Rapid increase in starting investments;
• Getting profit in a short time;
• Legality of earnings;
• Many options for betting combinations.

Legal note! The activities of bookmakers are regulated by Federal Law No. 244-FZ “On State Regulation of Organizing and Conducting Gambling and on Amendments to Some Legislative Acts of the Russian Federation”.

Location and staff

Requirements for companies providing betting services:

• establishments can only be located in capital construction buildings;
• you cannot open an office: in housing stock buildings, stalls and unauthorized buildings, in the same building with children's and educational institutions and hospitals, at railway stations and stops of any type of transport, in buildings where government and local government bodies are located, in the same building with church and religious organizations, in the same premises with an enterprise whose activities are not related to the gambling business.

To start betting activity, it is enough to rent a small room with minimal equipment and low rent. Enough furniture, cash register, office equipment and a computer with Internet access. You can hire 2 employees - a cashier and a person to accept bets. As it develops, for a constant turnover, the services of a second employee at the cash desk will be required.

If you have an idea to open a club or other large institution, you will need more employees and decent wages. Accordingly, the cost of starting a business will be higher.

Advice! For better cross-country ability, you can open a bookmaker's office on the territory of sports bars and other gambling establishments where potential customers spend their free time.

Why should you franchise?

In order to register a betting business, in addition to obtaining a license from the Tax Service, the future owner will have to fulfill a number of financial obligations:

• a bank guarantee in case the owner of the establishment does not pay taxes on time or fails to pay other monetary obligations (about 500 thousand rubles);
• initial investment in business (authorized capital) in the amount of 100 million rubles;
• the value of assets on the institution's balance sheet (at least 1 billion rubles).

For the average businessman, such requirements are impossible to meet. For this reason, the best option would be to obtain a partner license (buy a franchise) to open a representative office of an already operating large bookmaker.

When buying a franchise from the owner of bookmakers (franchisor), the buyer receives detailed instructions on doing business, hiring staff and working with clients. Working on a franchise in the betting business means guaranteed profit, security, avoiding the problems and costs associated with starting your own business.

Franchise work

Art. 54 of the Civil Code of the Russian Federation regulates legal relations under a franchise agreement:

• the acquisition of a franchise entitles the buyer (franchisee) to use the trademarks, know-how, system software of the franchisor to generate income;
• the franchisee is obliged to pay timely fees for the use of the franchisor's business tools and follow the advice and recommendations for doing business;
• legal relations of this type are recommended for persons who want to open their bookmaker's office and study the nuances of the business.

How to open a bookmaker franchise:

Attention! To obtain a license to open a betting business from scratch, experience in conducting this kind of business is required. Otherwise, you will need a partnership or hiring a manager with the necessary experience.

Benefits of working with a franchise

The franchisor is directly involved in the implementation of the operations of the business plan of the opening branch of the bookmaker's office. The franchise seller is interested in the success of the institution - this is the main and fundamental plus of working on a franchise.

What kind of assistance does the franchisor provide to franchisees:

Reference! The franchisee has the right to lend from the franchisor, obtain the necessary equipment on lease (lease with the right to purchase), and train and educate the workforce.

Business Startup Costs

To start a franchise bookmaker's office, you will need at least 350 thousand rubles. The amount of investment depends on the popularity of the franchisor's organization. Working under a partner license with a well-known bookmaker can cost 2 million rubles.

You can see below how much it costs to open a bookmaker's franchise (minimum investment).

According to experts and bookmaker owners, the business pays off in the first six months after the start of activity.

Liga Stavok Franchise

Liga Stavok is one of the leading gambling organizations in Russia. The priority of the company is sports events and competitions of any scale. Goals of the work:

• support and development of the betting business in the Russian Federation;
• aid and promotion of sports;
• organization of entertainment.

How to get a Liga Stavok franchise to open a bookmaker's office:

• Write an application and provide personal data to receive an offer for joint activities. The terms of the offer are determined individually. The main condition is an investment in a new project of funds in the amount of 700 thousand rubles to 1 million 200 thousand rubles.
• Prove the existence of a room with an area of ​​20 sq. m. The institution must be equipped with modern technology for high-quality and convenient viewing of sports and events.

What does Liga Stavok guarantee after signing the franchise agreement:

Reference! Liga Stavok received a license to provide betting services in 2009.

Franchise "Fonbet"

BC "Fonbet" accepts bets in Russia and the CIS countries in many sports (including computer sports) and cultural events. The beginning of activity - 1994.

How to open a bookmaker's office under the Fonbet franchise:

• rent or buy a room of at least 6 sq. m. with an individual entrance, equipped with a burglar alarm;
• buy a safe to save money;
• equip the office with the necessary office equipment;
• hire at least 4 people to operate the establishment;
• connect a dedicated Internet line with high speed;
• pay an entry fee for the use of software and a license in the amount of $5,000.

Reference! Fonbet bookmakers accept bets on the outcome of certain events by depositing funds to the cash desks of establishments, bank transfers and electronic payment instruments. You can register a transaction at the company's representative offices, through Internet resources and in a mobile application.

Franchise "Marathon"

The institution began its work in 1997. Marathon had problems with licensing, and in 2015 was blacklisted by Roskomnadzor, which blocked the office's website. The company went online and created a new website with a clear interface and changed the logo.

"Marathon" is distinguished by the variety of bets on all lines. Deals are concluded both for global events and for junior regional competitions.

How to open a representative office of the Marathon bookmaker? The purchase of a partner license will cost 150 thousand rubles. The condition is the availability of property values ​​and funds that are involved in making a profit in the current period.

What the franchisor offers:

• access to the client base;
• multifunctional user interface for registering bets;
• high betting odds;
• fast and steady income.

Bingo Boom Franchise

The organization was licensed in 2010. Bingo Boom has over 500 betting shops in Russia.

How to open a bookmaker's office on the "Bingo Boom" franchise:

• investments - 3.5 million rubles;
• monetary compensation - 15% of the profit of the office;
• use of a license - 30 thousand rubles per month;
• room from 80 sq. m. in the maximum distance from other bookmakers;
• decoration of the premises using distinctive colors and company logos.

Benefits of working on the Bingo Boom franchise:

Interesting! BC "Bingo Boom" cooperates with the "Good Deeds" charitable foundation, which provides material and social assistance to children and low-income families.

Franchise "Chance"

BC "Chance" was opened in 2003. It has offices in the Russian Federation, Lithuania, Kazakhstan. To get a franchise of the bookmaker's office "Chance" you need:

• pay an entrance fee for the development of a new project (450 thousand rubles);
• pay monetary compensation in the amount of 20-30%;
• have monetary assets and a working business.

Advantages of working under the license of BC "Chance":

• assistance in legal, economic and technical matters;
• quality software;
• training and consultations in the course of office development;
• services of a personal manager.

Attention! As of 2018, BC "Chance" is on the black list of bookmakers in Russia!

Franchise Analysis

Advantages and disadvantages of franchises of well-known bookmakers:

• "League of Stavok": provision of equipment for the office work on account of the down payment, free assistance in the selection and training of personnel. Cons: no official data on monetary compensation.
• "Fonbet": quick profit, lack of monetary compensation and taxes, assistance in the work of the analytical department. Cons: monthly payment for using a partner license and system software.
• "Marathon": low fees, fast profits, high odds. Cons: open bank account outside the country.
• "Bingo Boom": public relations and legal assistance, more than 500 offices, cooperation without hidden conditions. Cons: the need for large investments
• "Chance": a wide range of opportunities for clients, legal and technical support, assistance from the main office represented by a personal manager. Cons: high percentage of monetary compensation, lack of information about the location of the establishment, black list.

Franchise "Olimp" in Kazakhstan

BC "Olimp" received a license in 2012. As of 2018, it has several offices in Russia (Sochi, Moscow, Lipetsk, St. Petersburg, Saratov Region, Yekaterinburg, Rostov Region), as well as in Dagestan and Kazakhstan.

Nowadays, the gaming business is one of the most profitable types of income.

Due to the prohibition of the activities of casinos and slot machines, bookmakers remained the only legal way to make money in the gaming field.

History of bookmaking

Before we start discussing the cost of opening a bookmaker, I want to go back a little in order to understand where this entertainment activity first appeared and where it came from.

It is worth noting that, unlike modern types of earnings, such as opening a marriage agency, bookmakers have existed for a very long time, for many centuries.

In ancient Rome, professional athletes were called gladiators, for sure, everyone has read about the famous gladiator fights. So, the inhabitants of Rome were very gambling, and they were happy to bet on various competitions.

While such bookmakers, of course, did not exist, bets were accepted mainly by well-known bankers.

The principle of making bets: from the entire amount collected, the argentariy took his percentage, and distributed the rest to those participants who guessed the outcome of the event.

Download free bookmaker business planIn the Middle Ages, betting was popular among wealthy people. Many nobles were not averse to predicting the results of the duels of knights, which were a massive entertainment action at that time.

If we talk about the modern sweepstakes, then its founder is considered to be Pierre Oller, who first began to accept bets on horse races.

Around 1875, bookmaking became firmly established as an activity and began to exist permanently, bringing a stable income to its founders.

What are professional bookmakers?

Despite the impressive number of bookmakers with entire Internet portals, professional bettors (tipsters) use only a few well-known offices in narrow circles in their activities. The reason is rather banal. The fact is that all domestic and almost all foreign bookmakers provide their services to amateurs and fans who lose more and, accordingly, bring substantial dividends to the bookmaker. Such offices will not tolerate "arbers" or just "lucky ones". If any of the players starts to win regularly, the bookmaker immediately reacts: it cuts the limits (the size of the maximum bet), the security service turns on and begins to require a number of documents, up to blocking the account with various motivations.

It is quite clear that such offices in no way want to deal with professionals, who, in turn, to provide themselves with a stable income here is practically impossible. On the other hand, given that the goal of any bookmaker is to generate income, how can a bookmaker earn income from their customers' winnings?

It turns out that this is quite real and such bookmakers exist. Due to what they make a profit, it is briefly stated further in the text and on the indicated site. Optimized for professional bettors, bookmakers almost never cut betting limits and do not block players' accounts without thoroughly. In addition, such bookmakers are able to accept a bet of 10 or even 50 thousand dollars on a sporting event and at the same time have a very low margin (direct income of the bookmaker), due to which they are able to provide quite attractive odds. However, the proposed list of professional bookmakers at strategya.com is not at all large, as you can see for yourself. It should also be understood that these offices set their own odds themselves, and do not borrow them from others (as the majority does), due to which there are not so many offers and variations for bets. No less profitable for professionals are betting exchanges, where players bet against each other, and the bookmaker acts as an intermediary. In this case, the office does not risk anything, but in fact simply provides its platform, for which it charges its commission. For players who know how to correctly analyze sports events, this is also a very profitable event. Each player and even an amateur on the stock exchange can independently offer their own version of the outcome with their own odds and wait for reciprocal bets, thereby acting as a bookmaker.

What do you need to open a bookmaker's office?

The question of how to open a bookmaker's office is of interest to many entrepreneurs. This type of earnings is rightfully considered one of the most profitable.

Therefore, the competition here is quite serious.

Today, there are more than one hundred large bookmakers that are serious rivals for a novice entrepreneur who wants to start a business in this area.

First of all, it is necessary to draw up a detailed business plan, with the help of which you can predict the cost of opening a bookmaker and its development.

A business plan is a document that describes in detail all the steps that are necessary for the opening and existence of a bookmaker's office.

Stages of a business plan for opening a bookmaker:

1. Detailed analysis of the business idea. Be sure to research the niche. You should analyze the level of competition, and also study what services can be provided to the population;
2. Business registration. At this stage, it is necessary to collect all the information about the procedure for registering a business in the gaming field. After that, it is required to prepare the entire package of documents for obtaining a license to operate a bookmaker's office;
3. Premises rental and repair. Pay special attention to the location of the institution, the profit and payback period of the business depend on it;
4. Purchase of equipment;
5. Selection and hiring of personnel. A lot depends on the activities of employees, so you should not miss this important nuance;
6. Advertising expenses. There are a lot of options for attracting customers today. Choose the most successful types of advertising for PR of your betting organization.

How much does it cost to open a bookmaker's office?

To open a bookmaker, you naturally need a decent amount of money. It is quite difficult for a novice entrepreneur to find the necessary amount of money to start. Most often, the founders of betting organizations are several people at once.

As a rule, these are already established businessmen who can invest a substantial amount of money in the development of a bookmaker's office.

To start a bookmaker's office, you need approximately 8-10 thousand dollars, and this is only for initial expenses.

The amount of financial investments depends primarily on the type of bookmaking.

There are two types of bookmakers:

• For a mass audience, that is, anyone can come and make their prediction on the outcome of a sporting event. Rates, as a rule, vary from 50–10,000 rubles.
• elite organizations. The principle of operation is no different, everything is the same, except for the minimum rate, which is mainly from 1000 rubles.

Business registration

After drawing up a business plan, you need to register your type of activity.

Bookmaking has long been classified as a form of gambling, so you need to get permission to start a business.

To obtain a license, you must contact Roskomsport (Federal Agency for Physical Culture, Sports and Tourism).

The main requirement for obtaining permission is the experience of the creator of the betting organization. But where does a beginner learn this kind of activity? The only way out is to find an experienced partner who will agree to participate in the creation of a bookmaker and act as a founder.

Deciding on a location

The main rule of a successful location is the absence of competitors nearby. You should not be so self-confident as to place such an organization near existing similar offices.

When choosing a place for a bookmaker, consider its traffic and contingent.

As a rule, the gambling part of the population is mostly men, so the location of the office should be near the establishments visited by the strong half of humanity (bars, factories, sports clubs, tents with draft beer).

Requirements for the premises

You do not need to rent a large area, a room of 5–10 sq. m.

The place of work itself must be equipped in such a way that the client does not see the computer, does not have access to money, this is to protect the employee.

The principle of operation is somewhat reminiscent of an exchange office, the employee communicates with the client through the window, registers the rate and accepts the payment.

Betting shop equipment

Unlike other activities that require a large amount of money to purchase equipment, such as opening a children's cafe, here there will be no special costs.

Equipment for work:

• Computer or laptop;
• Round the clock access to the Internet. It is required to choose a reliable provider and a high-speed connection with a protective line. In the event of a service hack, very large financial losses await you, so take this moment very seriously.
• Printer, scanner;
• Licensed computer software.

How the bookmaker works

Now, let's talk about the most interesting thing, namely, the principle of activity of betting organizations.

As a rule, bets are placed on sporting events.

Most often these are football matches, basketball, hockey, boxing, horse racing, etc.

But in principle, today, you can bet on anything, even music and acting competitions such as Eurovision and Oscar.

The principle of operation of offices is as follows. The client makes a bet on a certain match, choosing one of the proposed options for the outcome of the event. It is worth knowing that in each case the minimum rate is different.

In case of a win, the client receives the amount of money (the original amount of the bet multiplied by the coefficient). In most cases, the bookmaker predicts the results of the match.

For example, he bets 50% on the victory of one team, 20% on the victory of the other team, and 30% on a draw.

The client can receive his amount within a few hours after the bet has played.

Risks

In the betting business, as in any other area of ​​the entertainment business, the risks are very significant.

Therefore, it is necessary to know a lot about bets and the work of bookmakers.

Hire a few experienced consultants who understand this area of ​​expertise and can predict the results. Otherwise, you will face serious losses.

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Business promotion

First of all, you need to choose a good location for the bookmaker. It is desirable to open such establishments in crowded places in the city.

Signboard. Regarding the sign, it should be bright and attractive, but as correct as possible.

Advertising on the Internet and television. The cost of advertising on television is quite high, this luxury cannot be afforded by start-up entrepreneurs. Advertising on the Internet is much cheaper, but not everywhere you can place such information.

How profitable is it to open a bookmaker's office?

It is worth noting that in this case everything depends solely on the work of your employees. Basically, from the ability to predict the outcome of an event as accurately as possible.

Therefore, the main thing is to hire experienced employees who will provide you with a good profit in a short time.

Opening a bookmaker's office is, of course, a profitable area of ​​activity, but also quite risky.

If you are not afraid of possible failures, you are a gambler, then this business is just for you.

Betting: how to open a profitable business

• Who is a bookmaker
• Franchise as a necessary component
• Necessary paraphernalia for opening
• Other business aspects

The principle of operation of any bookmaker's office is based on the constant excitement of the player.

The mechanism is as follows: the client comes to the office, which may be located near the house, he is given the opportunity to place a bet and pay a small amount for it.

The player pays, makes a bet on the outcome of a sporting event, often football, basketball, hockey matches. In the case of a correct bet, you can get a prize in the amount of a set amount of money.

A bookmaker is an employee who not only provides an opportunity to make money on forecasting, his task also includes an independent forecast. This is essential for the business to start growing.

During the match, the bookmaker makes special calculations that help him draw a conclusion about the outcome of the game. It is fundamentally important that the bookmaker's predictions turn out to be correct.

Again, this is what his business is built on.

Based on the calculations and conclusions, the bookmaker divides them as a percentage. A good example: there will be a football match between Dynamo and Metallurg. It is necessary to calculate how many percent of the probability of winning one of the teams.

The forecast can be as follows: 50% chance of Dynamo winning, 35% chance of Metallurg winning and 15% that there will be a draw. If the bookmaker's predictions turn out to be incorrect and the players' predictions are correct, the bookmaker remains at a loss.

In this topic, a plan will be presented on how to open a bookmaker's office.

All over the world there are gambling people. Over 90% of them are men. There are both beginners and professionals. Profit for the bookmaker is gambling non-professionals. Players who have not yet entered the gambling business.

After the opening plan is ready, a franchise will be required to operate. It provides for the assembly of a package of documents for drawing up a business agreement, the assembly of the necessary licenses, a manual on the use of office equipment, how and for what purposes it will be used.

The term "franchising" means bringing a certain brand or name to recognition, a type of activity in which the goal of the participants is to develop a business, to expand the scale of this business. Franchising became known recently. A bookmaker must undoubtedly have a well-established reputation and solid work experience. Otherwise, the franchise may not be issued.

Consider a business plan. First of all, you need a betting line. It will cost $500 per month. It is extremely important to have a reserve fund.

Its amount will increase from successful bets (in case customers often lose). In case of a win, the amount is deducted from the reserve fund and given to the players whose predictions turned out to be correct.

The franchise (license) provides for the payment of the prize amount of money. It describes it in detail.

Another rule to be aware of. The bookmaker needs to limit the maximum bets. Otherwise, the business will fail.

As for the location of the bookmaker's office, it is better to outline a location plan in densely populated areas with good traffic.

As already noted, the majority of gamblers are men. Therefore, choose a place. where there are more. The office area can be small, about 7 sq. m.

This size of the room will be enough. This way you can save on rent.

As for the set of equipment, the equipment must be modern and of high quality. She is not cheap. You will need to purchase a computer, connect the Internet and cable TV, a printer that will be needed to print checks, and a photocopier.

You will need to hire an administrator to work, who will accept bets and register them. The computer must have betting software.

Beginning bookmakers often ask how much it costs to order a customized software? It is very expensive, about $50,000.

According to some information, there are about 8 large betting establishments in Ukraine. Among them are "Favorite", "Jaguar", "Chance", "Fortune", "World of Sports" and others.

The annual turnover of the services market reaches 600 million hryvnias. In Ukraine, in almost every city there is at least one branch of any of the above companies.

The income of such companies is about 500,000 hryvnia per month. The amount is significant. It allows you to cover the necessary expenses and provide the player with money in case of winning.

One of the most popular betting companies is Marathon. Its branches can be found both in Ukraine and abroad.

Bookmakers are often not afraid of competition. This is due to the fact that the number of gamblers is increasing every day. Gambling has come to us since ancient times and existed in many countries.

During the Soviet Union, they were strictly prohibited. If anyone tried to organize such a business, he was criminally liable for it.

At that time, reviews about bookmakers were extremely negative. In Ukraine, gambling began its development in the early 90s.

Experts who know the betting business well say that in order to develop your business in this direction, you need to have an amount of $5,000.

If an entrepreneur sets out to open a network of offices (branch) throughout the country, at least $ 1 million will be required.

One of the important components that a business cannot do without is customer retention. In addition, a plan should be developed to attract new players. Advertising of a newly opened institution can be placed on the Internet.

Specialized sites and communities of bookmakers have been developed on the Internet, where specialists share their experience, learn new trends in the gambling business and write reviews.

Basically, it is worth attracting not professionals, but ordinary people who are not particularly versed in the gambling business, but at the same time have the passion to take part. Experienced players bring losses to the bookmaker, the business does not develop.

Such people have good logical thinking, have the skills of mathematical analysis and probability theory. However, it is not a fact. that they will often win. Sometimes winning also depends on simple luck.

A person, for example, did not even draw up a forecast plan, but luck smiled at him. In any case, it is different.

In Ukraine, those who wish can place bets in the amount of 10 UAH. Big bets are made by professionals. Their winning amount can be UAH 150,000 or more.

In addition to making predictions about football, basketball or hockey, players can in some cases bet on the outcome of political elections.

In the modern world, bookmaking is a popular and completely legal activity. Above, we have provided some tips and tricks that will help an entrepreneur navigate the world of the gaming business, and a business plan that has been drawn up can greatly help them in this.

How to open a bookmaker

Do you dream of making money on gambling people who are ready to risk their money? All casinos ended up on reservations, but throughout the Russian Federation, it is still possible to open bookmakers and sweepstakes everywhere.

You can accept bets and bet on any significant sporting and even political events, on the outcome of elections and the results of other events in the country and the world.

Is it easy to become the owner of such a betting company and what will be required for its opening and existence?

How much to invest: start-up capital

The main thing you need to know if you want to open a bookmaker's office is that this activity is subject to licensing. To independently obtain a license, 1.6 billion rubles will be required.

rubles, which should constitute the authorized capital and assets of the company, as well as a bank guarantee.

Additional requirements for the founder are the relevant experience in the gambling business.

A franchise allows you to overcome the threshold for entering this market at a lower cost. Leading betting companies in the country offer to purchase a franchise for several hundred thousand rubles with further payment of a subscription fee for each new betting shop opened under their name.

What you need to launch: necessary acquisitions and organizational arrangements

First you need to register your LLC, and then contact a suitable franchisee. Signing into a partner license takes about 1.5 months - after this period you will receive all the necessary documents for conducting legal bookmaker activities in your locality.

Initial investments: Registration of a legal entity (registration of an LLC, opening a bank account in a bank, printing) - 15,000 rubles; License - 1.6 billion.

rubles or franchise - 150,000 - 250,000 rubles; Premises (deposit for rent, repair, arrangement, alarm, furniture) - 70,000 - 100,000 rubles; Equipment (computer with Internet access, office equipment, cash register, fixed and mobile phone) - 50,000 rubles;

Software (development of a new processing or gaining access to an existing system) - 100,000 - 200,000 rubles or included in the cost of the franchise.

When buying a franchise to open a bookmaker, you will have to spend 385,000 - 615,000 rubles at a time, and if you independently obtain a license - more than 1.6 billion rubles, of which a billion should go to create the company's assets, 100 million rubles - to its authorized capital , and 500 million rubles will be a bank guarantee.

When starting a betting shop, it is also necessary to find and train staff and conduct an advertising campaign, and these are also expenses that a novice businessman must pay out of his own pocket even before starting work.

What happens after the start?

In addition to the initial investment, the activity of a bookmaker, like any other business, requires certain costs.

The profitability of the business and the payback period of investments depend on how efficiently the available resources are used.

The task of the newly minted bookmaker will be to optimize costs and increase the level of profitability of the enterprise.

What you will have to spend money on regularly: current expenses

The amount of costs is directly related to the form of organization of activity.

So, you have a small office in a passable area? Then monthly you will have to pay rent and utilities, as well as communication services.

The room for the betting point is required to be small - the office should accommodate the employee's workplace, equipped with a computer and office equipment, 5-6 sq. meters of space.

The office will have to constantly be an administrator-cashier who accepts bets and pays winnings to customers.

And this is not only wages, but also insurance premiums and other deductions to the budget and extra-budgetary funds, which together exceed a third of the wage fund.

It is possible to organize shift work so that the schedule of the bookmaker's office is convenient for visitors - seven days a week.

In addition, you will need to pay for accounting and tax reporting services, for example, by registering an appropriate part-time specialist or, which is more profitable in the end, by concluding an outsourcing agreement. In addition, starting this year, it is necessary to fulfill the duties of a tax agent and pay personal income tax for bettors - and this is also the hassle of paperwork and declarations.

Created an online bookmaker and accept bets online? At the same time, rental costs may not be necessary, because computer equipment can be placed at home, and employees will perform bidding, analysis, forecasting and software maintenance remotely.

By the way, it is more profitable to open this type of business online, not only because of the low cost of office equipment and staff savings, but also because Russian laws do not apply to e-commerce if sites are registered abroad. Accordingly, Internet sweepstakes do not fall under the jurisdiction of the Russian Federation.

You will also need to regularly spend money on advertising - flyers and announcements about significant events that you can bet on, website promotion on the Internet, business cards and advertising in print media, so that potential customers always have contacts of the bookmaker at hand.

To work, you will need to pay for updating and maintaining software that allows you to automate interaction with customers and accounting for rates.

In addition to the fee for access to the unified processing system, the state also needs to pay - the regional gambling tax is a fixed fee levied monthly, based on the number of objects of taxation - betting shops.

Monthly operating expenses of the bookmaker's office: Office (rent, utilities, security, communications) - 5,000 - 20,000 rubles; FOT - 45,000 - 80,000 rubles; Advertising -5,000 - 10,000 rubles; Banking commissions, taxes and organizational expenses - 10,000 - 30,000 rubles; Software maintenance - 5,000 - 10,000 rubles; Tax for each point of the bookmaker's office - 25,000 - 125,000 rubles;

Total: 95,000 - 275,000 rubles.

A separate significant item of expenditure is the cost of payments to customers. The bookmaker not only takes commissions for accepting and placing bets, but also bears the risks of issuing funds to winners whose bets turned out to be winning. The volume of such expenses depends on the turnover of the bookmaker.

How much will the bookmaker's office bring: income and profitability

According to official data, the average rate in bookmakers in St. Petersburg and Moscow reaches 500-700 rubles, and the company's profitability is at the level of 8-12% per month.

Income depends on the actions of customers - they bet on various events, mainly in the field of sports, and the outcome of the competition affects the amount of payments.

The task of the bookmaker is to build a line of quotes on a bet, and the amount of winnings depends on the probability of a different result - each bet is assigned its own odds.

Customers are offered to place bets both in advance and even during the corresponding event - in real time.

In order to reach self-sufficiency, you will need to earn about 100-300 thousand rubles at bets per month, which is possible if you have 200-600 clients per month - 7-20 people a day.

In the "high" season, on the eve of significant major sports competitions, this minimum threshold can easily be exceeded several times. Simplifies betting and online resources to attract customers.

So, when accepting, on average, 50-75 bets of 500-700 rubles per day, you can receive revenue of 25-52.5 thousand rubles, which will amount to 750-1,575 thousand rubles per month.

As a commission, you can keep 5-10% of these funds (32.5-157.5 thousand rubles), regardless of the outcome of the bet, but with the rest of the amount it is more difficult.

Part of the money will have to be paid to the winners who bet on the right outcome, all the remaining funds will be the income of the company.

With proper planning and drawing up the right lines, you can minimize losses and optimize activities so that profits are maximized.

As a rule, profit can reach 50 - 150 thousand rubles from each betting shop, which makes it possible to recoup all investments within 4-8 months.

For a quick penetration into the gambling business, you should carefully study the proposed franchises and choose the best option, which includes support and support in the conduct of betting activities for a long time, and not just with help when starting a project.

The standard conditions for franchising such a business include assistance in purchasing equipment and installing programs, support in finding and training employees, even assistance in selecting premises and preparing the necessary reports. You can shift the marketing component of the business to the “senior comrade” and get ready-made projects of advertising materials and working schemes for attracting gambling visitors.

You can additionally increase the attractiveness of your points of acceptance of bets by equipping a special hall for broadcasting significant events and competitions, as well as a comfortable stay for visitors.

Opening a VIP lounge for wealthy clients can bring significant profit, the rates from them will be an order of magnitude higher than average.

Separately, you can offer analytical reports of independent experts and statistics of sports competitions of past years.

You can come up with a legend and promote your own symbol through the media, predicting the outcome of events - animals, birds, fish, even squid can make your office famous among fans.

Betting business: how much money do you need to open a bookmaker's office. How and where to issue the necessary documents, calculation of costs:

The bookmaker is the most attractive place for those people who want to get easy money.

When opening your own company in this field of activity, you do not need to spend too much time looking for a client base, as there are always a lot of gamblers.

Successful entrepreneurs put the profitability of this business at around 10 percent. However, according to experts, the betting business has a higher profitability, and such an understated figure is provided in order to hide real profits.

Activities of the bookmaker

Consideration should be given to the activities carried out by a standard bookmaker.

On a daily basis, a company operating in this field of activity is able to put up a line of various quotes for a variety of sporting events.

Absolutely each event is assigned certain coefficients, which are used primarily to obtain certain results by customers.

The entrepreneur will need to carefully analyze the basic principles that are dominant in the work of the office. For example, you can hire analysts, but this will greatly increase the amount of initial capital.

But analysts will be able to process sports information and provide ready-made quotes.

Accordingly, such a step can greatly promote the entire business as a whole.

But due to the increase in initial capital, many novice entrepreneurs prefer to use ready-made quotes.

When developing a business project for your activities, you will need to decide on potential customers.

If entrepreneurship is designed for a mass audience, then the rates will vary from 20 to 6,000 rubles.

If the activity is designed for an elite audience, then the cost of rates should start from 500 rubles. Many offices that work with the elite prefer very high rates - at least one hundred thousand rubles.

You should realistically evaluate all your chances and opportunities, since a fairly large initial capital is required to enter an elite audience. Financial risks will be quite large, however, the payback of the business will be faster.

What is the main task for the totalizator?

The main goal of sweepstakes companies is the correct placement of coefficients so that the entrepreneur can remain profitable. Accordingly, you should immediately forget about fraud, as this will cause the betting business to lose not only popularity, but also its reputation.

Customers should always be able to place their bets on both future events and live sporting events.

Moreover, the program for the betting office compiled by the analytical department or the entrepreneur himself for betting accounting should imply the possibility of changing the odds in the course of a certain event.

In general, bookmakers do not set minimum bets on events. Accordingly, they do not limit potential customers in anything.

When can you expect maximum profit?

The bookmaker business will begin to bring maximum profit during such world events as championships in various sports.

European cups are also highly valued by bookmakers in terms of profit. On the one hand, such a business is largely considered seasonal.

But in the event that there is a large customer base, the totalizator will always bring consistently high profits.

Licensing your business

Despite the constant innovations in the bills, it is possible to open a bookmaker's office, since this type of business is not prohibited. However, certain licenses will be required. This can be done at the Federal Agency for Physical Education, Sports and Tourism.

The whole complexity of this process is caused by several specific factors at once. Based on this, we can say that in order to open a company in this field of activity, an entrepreneur must have experience in gambling-type entertainment.

Buying a franchise can make starting a business much easier.

In order to get rid of the difficulties of opening your own business, you will need to purchase a franchise from the sweepstakes office, which already has a fairly high popularity and good reputation.

Thus, you will not only protect yourself from various difficulties, but also avoid financial losses that a bookmaker can bring. Betting always carries certain risks, and this should be remembered

As in most other business areas, before you become part of a certain market segment, you will need to carefully identify the strengths and weaknesses that the betting business needs to highlight in itself. When franchising his business, the entrepreneur does not have to design his own rates and quotes. And this, in turn, allows you to cut the cost of the analytical department or to pay for this service.

Registration of a bookmaker

In order to organize your entrepreneurial idea, you need not only a license for a bookmaker's office. The entrepreneur will need to register with the tax office and register all staff in the pension fund.

Legal form - LLC. She is optimal.

When creating a legal entity, you will need to solve all the problems associated with renting premises, repair and finishing work, finding employees, purchasing equipment, debugging the work process, obtaining a license and buying a franchise.

Competent approach to the organization of the sweepstakes

When renting premises, it should be borne in mind that any office with an area starting from 20 square meters is suitable for a totalizator.

Many sweepstakes have televisions, through which potential customers can watch any event live.

In addition, TVs allow you to bet on a certain outcome in real time.

Given that entrepreneurship is viewed from the perspective of buying a franchise, the design must comply with all the conceptual characteristics of the company itself.

Some features of the office should be taken into account: the entrance to the office is best separated from the entrances to any other establishments; the area of ​​​​the room can reach 300 square meters, but at the same time it should not be less than 20 squares.

In addition, the tote is best located on the main streets.

Search for colleagues

Hiring of personnel is required to be carried out directly by the entrepreneur. But this business can be entrusted to the company from which the franchise was acquired.

In general, bookmakers do not impose strict requirements on employees, since there is no active advertising activity, as, for example, in other areas of activity.

The optimal number of employees at the stage of formation of the office is 5 people.

Purchase of equipment

You will also have to spend money on equipment. An entrepreneur will need to purchase a TV (preferably even several), computers and office equipment.

For the best functioning of all equipment, you will need to connect the Internet and cable TV.

In order to increase the number of sports channels, some broadcasts must be carried out through the Network.

In addition, you will need to purchase equipment such as a photocopier, a safe and a cash register. For the bookmaker's office, it will also be useful to have the appropriate software to control the bets made.

In addition, to make a profit, you can create a resource on the Web, with which you could bet without leaving your home.

With it, you can attract the attention of even a large number of potential customers.

Repair and finishing works

You will also need to buy furniture, take care of good lighting, arrange all the necessary decor elements. All this can play a significant role in entrepreneurship.

It should also be noted that, when opening their own business through a franchise, entrepreneurs must be prepared for severe restrictions, which are primarily related to licensing.

Company start-up costs

How much money do you need to open a betting shop? The average amount of initial capital is about 300 thousand rubles.

The maximum amount of the initial contribution reaches 2 million rubles.

The minimum cost will include rental of premises, purchase of equipment, hiring employees and advertising activities. Costs should be considered in stages.

1. Registration and preparation of all necessary documents - 10 thousand rubles.
2. Renting an office with an approximate area of ​​25 square meters - 15 thousand rubles.
3. Repair and finishing works - 50 thousand rubles.
4. Licensing - 180 thousand rubles.
5. Advertising activities - 15 thousand rubles.

As a result, about 340 thousand rubles will be required to organize your business. At the same time, the average price indicators in this entrepreneurial idea were given.

A company with a large cash flow

Tote is a powerful company in terms of cash turnover. If you decide to go into such a business, you will need to clearly understand the level of income that you can count on.

When compiling a business plan for a bookmaker and implementing your entrepreneurial idea, you need to competently understand all the nuances.

In addition, the company needs to constantly develop in order for the profit level to grow to the maximum mark.