Hello to all my readers! Today the topic is not entirely about my activities, or rather not about mine at all. I found an interesting article on the Internet about how to open a bookmaker's office, and to be honest, this is in my opinion the best article and the truthful one. I myself have not been involved in the betting business, but I am thinking about launching one such project on the Internet. The bookmaker business is interesting and very profitable, and for those who are thinking about opening a bookmaker, this article will be very useful.
The betting business began to flourish in 2009, after casinos and other gambling establishments were banned on the territory of the Russian Federation. Now in Russia, 27 companies have a license to organize sweepstakes and carry out betting activities, and five years ago there were only 5 of them. Their total annual turnover is approximately $ 2.5 billion. Now this business is legal, and the state itself is more likely to be one of them. loyally, since regional budgets receive quite substantial tax deductions directly from the owners of such sweepstakes.
The license for this type of activity is issued by the Federal Tax Service, but only after thorough checks. In order to obtain such permission for a totalizator or the creation of a betting office, it is necessary to provide a special guarantee of ownership of assets (net) in the amount of more than one billion rubles and provide the department with a guarantee from a bank in the amount of 500 million rubles. A less costly and easier way to earn money on bets and bets is to conclude a mutually beneficial affiliate program with licensees. Thus, your office can rightfully be considered a branch. Most often, entry into one of the affiliate programs costs approximately 150,000 rubles, plus monthly transfers of about 30,000 rubles. The participants in this market segment themselves claim that the profit from the bookmaker's business is approximately 20%.
Bookmaker's office
It is possible to place a branch of a bookmaker's office even in a small space with a size of 5 m2. All that is needed to conduct this kind of activity is a workplace for the manager and a good monitor with a computer to monitor different rates, as well as the progress of competitions and competitions - all this can fit in a room of this size. This option is great if you want to place your office in a sports bar. It is worth noting that any bookmaker's office can only be opened in a room whose activities are accompanied by gambling.
When opening such an office on a separate site, you need to take into account the requirements of the law. Totalizators and bookmakers cannot be in medical, educational, children's, sanatorium and resort institutions. Also, such establishments cannot be located in temporary (non-capital) buildings or, for example, in the housing stock.
It is worth remembering that all licensee companies prefer to enter into partnership agreements with those who have the opportunity to create a large network of sweepstakes or bookmakers. Therefore, it is useful to have several options for premises.
Required documents
To conclude an agreement with a licensee company, you are required to provide a certificate of registration of your LLC (two years ago you could even work as an individual entrepreneur), a lease agreement for premises, a plan from the BTI, confirmation from the owner (owner) of the premises, and also its official guarantee of compliance with legal requirements. Most of the licensee companies require personal data of at least three employees of the future office or sweepstakes (TIN, passport copies, copies of other documents and SNILS), but there are also companies that need a copy of the contract with private security companies.
Costs
Staff
If you want to limit yourself to only one manager who will accept bets - this is inconvenient, it is better to hire two employees of the office - this is necessary for shift work. Their salary can average from 40,000 to 60,000 rubles. Going to a higher level, it is worth acquiring your own staff of sports analysts - this is necessary in order to more accurately determine the betting line yourself. Thus, your odds can be even more attractive to your gambling clients (privateers).
Analysts can be recruited from competitors or retrained to suit your needs as professional privateers who are well versed in many sports. If you want to create your own analytical service, the salary of each of them will have to be negotiated individually, since there are no established labor rates in this market segment.
By the way, you need to take into account that 60% of all bets fall on football matches, and about 20% are tennis matches. And the rest of the sports do not attract even 10% of the players on the sweepstakes.
Fixed costs and equipment
Instead of a staff of analysts, small branches of bookmakers prefer to buy special software. Now there are many different proposals, although they differ little from each other. But the odds for sporting events are often sorted out from others. So you won’t be able to attract customers with possible profits. As a rule, the owners of betting lines work for a percentage of the total turnover - that is, about 20% per month. You also need to have a computer, monitors and a TV.
Promotion of your office
Advertising on specialized sites, on stadiums, some sites, in all kinds of sports bars, on racetracks, and also in other places where it should bring results. All kinds of advertising costs may depend on their scale and, of course, on the prices of advertising itself.
Output
You can engage in betting business even with a small starting capital, if you open an office through an affiliate program. You can also open an office on the Internet, of which there are also a fairly large number now. I'm leaning towards the internet. What do you think?
The betting industry is one of the largest in the world in terms of turnover. The profitability of bookmakers' business, according to their own statements, reaches 8-10%, although the reality is likely to be significantly different.
Starting this business, you need to understand what level of profitability you expect. Unlike trade, catering and other business sectors, the profitability of a bookmaker's office is relatively low - up to 10%. This means that with a turnover of 1 million rubles, the entrepreneur will earn 100 thousand rubles a month.
The principle of the bookmaker's office is simple.
Every day the office offers a list of quotes for sporting events, which is called "line". Each of the outcomes of a sporting event has its own unique coefficient, which is necessary to calculate the amount of winnings.
There are offices that work for a mass audience and accept bets (from 20 to 5000 rubles) and for the elite. Basically, these are Moscow networks. Their minimum bet is 500 rubles. The average price category includes rates from 100 to 100 thousand rubles.
But a beginner cannot pull these turns, and therefore it is worth starting with small bets.
Of course, this business has a seasonality, closely related to world sports championships. Most bets are traditionally placed on football matches.
Consider the work of a Western bookmaker from the inside based on an example
Every day the bookmaker creates his lines, for which he finds out. the balance of power for a particular match to determine the probabilities of the outcome of that match. Of course, different offices may have their own vision of the outcome. And that means your stakes.
For example, in the match Eagles - Hares, the bookmaker believes that the chances in percentage terms are 50% -30% -20%. That is, 50% that the Eagles will win, 30% that there will be a draw and 20% that the Hares will win.
According to the European odds system, the line for this event will form as 2 - 3.33 - 5. This is done by simply dividing one by the percentage of the team's chances.
But then the bookmaker will not get anything if he allows the player to play along such lines. So he introduces a margin. For example, we will have a margin of 15%.
That is, the player will have to be 10% smarter (minimum) than the bookmaker in order to win. The alignment of forces with profit margin as a percentage will be 57.5% - 34.5% - 23%=115%. Or in the European format - this: 1.74 - 2.90 - 4.35.
He will give such a line to the player.
Let's say people put down the sum like this: $6,000 - $3,000 - $1,000.
What will the bookmaker say? What risks does it carry?
If the Eagles win, then the bookmaker will have to pay the players 6000$*0.74=4440$ and he will receive from the players 3000$+1000$ =4000$ and the total loss will be -440$.
If there is a draw, then the bookmaker will have to fork out for 1.90*3000$ =5700$, and he will receive from the players 6000$+1000$=7000$ and the total loss will be -1300$.
If the Hares win, the bookmaker will pay $1000*3.35=$3350 and receive $9000 from the players. Thus, the profit that he will receive will be $5650.
Now about the process of opening a business:
To open a betting office that belongs to the gambling business, you need to obtain a license.
The founder of a bookmaker must have experience in the gambling business. Otherwise, no one will issue a license to open a bookmaker's office. Therefore, often entrepreneurs are looking for an experienced director or offer a share in the business.
You need to enter the market with a certain line of rates (daily quotes) in order to stand out from the competition, which means you will need either a staff of analysts or partnerships with a large bookmaker. The subscription fee for providing a daily line and software is $300-500 per month.
As soon as a new office opens, experienced players immediately rush into it. Everyone knows: beginners make a lot of mistakes, which means there is a real chance to capitalize on inexperience. If the line proposed by the entrepreneur is fundamentally different from the proposals of competitors, the entrepreneur will be supplied with a large amount in a short time. Therefore, in order not to burn out at the very beginning of work, the bookmaker must have a reserve fund and limit the maximum bets.
The reserve fund must be replenished in case of loss and collected in case of winning. The size of the reserve fund depends on the volume of rates, turnover, which the entrepreneur is counting on.
For placing a bookmaker's office, the places of the highest traffic, in which men appear, are ideal. According to statistics, 95% of players are men who are interested in sports. In principle, a bidding point can be opened on an area of 4 square meters, and therefore significantly save on rent. Often bookmakers open on b
aze entertainment and gambling establishments (not rarely for a share of the profits).
From the equipment the new office will need a computer, a printer (for printing a check or cards), a copier (for line reproduction), the Internet. And of course the cashier.
Also, any self-respecting bookmaker network should have advanced betting software. You can buy an existing program, or you can write a program for yourself by paying developers for it (cost up to $40,000).
Bookmakers are widely spread all over the world and are among the leaders in terms of cash turnover. According to average data, the profit of such a business is not very significant and amounts to only 10% of the turnover.
Not everyone decides to open a bookmaker's office, this business is not as simple as it might seem at first. The most important thing that is required from a manager is to delve into the very process of running a gambling business, because in this business, first of all, experience is important.
Principles of activity of a bookmaker's office
All bookmakers can be divided into two categories:
- standard type (rates are calculated for the masses and amount to at least 20 rubles);
- elite type (bets from 500 rubles).
In some establishments, maximum rates can reach up to one hundred thousand rubles.
If your experience in this business is not great, then it is better to start with the bare minimum. Let's take a closer look at how it works.
This business is seasonal. Of course, this has little to do with the current season, but you will be completely dependent on the holding of large sporting events.
The more significant the tournament or competition, the more attention it will receive from those wishing to place a bet. In our country, interest is mainly shown in the following events:
- football world championships;
- European Football Championships;
- club football competitions;
- tennis tournaments;
- basketball games;
- hockey competitions.
Interest in golf, boxing and other sports is much lower and amounts to no more than 10% of all of the above.
Bets are accepted on the so-called lines, which are quotes. The amount of the final winnings is formed by the coefficient. That, in turn, is calculated as follows:
- Initially, the percentage of win, loss or draw is determined.
- Then the coefficient is calculated according to the formula 1:% of the outcome.
- The margin is set, that is, the difference that the bookmaker will get.
All this seems complicated at first glance, but in fact the calculations are quite simple.
How to open a bookmaker's office?
As mentioned above, this business is highly specialized. Opening a bookmaker's office on your own without special knowledge in this area will not work. You need to have experience and a large amount of funds for the initial investment.
To date, this business is absolutely legal, the activities of all offices, without exception, are carried out under a license. We will understand the nuances of starting a business.
License
The requirements for an applicant wishing to obtain a license are very strict in terms of financial security.
For now, this will require:
- authorized capital not less than 100 million rubles;
- availability of a bank guarantee for a period of five years with the possibility of its extension for a total amount of 500 million rubles and more;
- the minimum amount of net assets on the account of the future owner is one billion rubles, not counting the previously described funds;
- a signed contract with a security agency;
- equipment for receiving rates must be available, in addition, it must be registered with the tax authority with the function of transferring data to the center for registering rate transfers (TSUPIS).
Please note that you will also need a certificate of no criminal record.
Thus, a person with such significant assets is a very difficult citizen with a wealth of experience. What to do for those who want to work in this business, but do not have such large amounts in the account?
As a rule, choose one of the following methods:
- They buy out an affiliate program (from 150,000 rubles and more) and open something like a branch.
- Become a co-founder of the company by investing part of the funds.
Both methods are acceptable, you just need to interest the partner. Often, the interest may be due to the presence of a certain type of premises for the conduct of one's business. Let's consider this moment in more detail.
Room search
When starting a search, it is important to understand that the place must be passable. However, this alone is not enough.
Logically, women have little interest in betting, so you need to focus only on men.
When choosing a room, pay attention to:
- Space. It can be minimal (a place for a manager to work and a computer and other equipment).
- Location. Hospitals, kindergartens and schools, sanatoriums and rest houses cannot be located nearby.
- Room type. You will not be allowed to open such an office in a temporary building, as well as in a residential building.
When looking for a place for a bookmaker, you should pay attention to sports bars and clubs. Where people are interested in sports, you can find a suitable place to do business.
Recruitment
Starting from scratch, as a rule, two persons are hired, whose competence will only be taking bets. The longer your office exists, the more serious the attitude towards it will be. This means that you will have to bet on analysts.
It is best to immediately use the services of analysts, since it is not so easy to build the right line for accepting bets.
There are not many bookmakers in our country. Therefore, if you open a new one, customers will come immediately and in a fairly large volume. But don't be fooled. Players are guided only by the desire to make money on an inexperienced beginner.
To avoid this, it is better to invest in staff:
- managers (work in shifts and receive an average of 40,000 rubles per month)
- analysts (payment is discussed individually).
Necessary equipment
Any bookmaker requires the purchase of the following equipment:
- computers (1-2 pieces);
- printer and copier or MFP;
- monitors (for broadcasting);
- TV (if there is one point, limit yourself to one screen);
- betting equipment.
The software must be licensed. This is an important point, which means that you will have to spend a sufficient amount of money. Providing uninterrupted access to the Internet is also a necessity.
Opening a bookmaker franchise
One of the easiest ways to open this business, eliminating many risks, is a franchise agreement.
The owner of the contract will initially present a number of requirements for the candidate:
- a certain area of the room;
- availability of specialized equipment;
- the presence of the amount of the authorized capital.
However, in return, you will get the opportunity to work under a certain brand that has already earned itself worldwide fame, and also has technical support.
The amount that will be needed in this case will be approximately 2 million rubles. It is not worth counting on less funds in this case. Everyone who is ready to cooperate on a franchise is interested in the experience of the opponent and in his financial solvency.
Opening a bookmaker's office on the Internet
Some entrepreneurs prefer to open betting offices on the Internet.
They are guided by the following arguments:
- casinos were banned at one time, this can happen with bookmakers;
- investments and guarantees for starting a real business are too high;
- to work on the Internet there is no need for premises, hiring managers and paying for security services.
In part, these arguments are quite weighty. The most enterprising citizens open offices on the Internet on sites with foreign jurisdiction. This removes the lion's share of responsibility from them.
So, in order to organize a bookmaker's office on the Internet, you will need to develop a website, as well as purchase a program that accepts bets through various operators. The wider the network of operators, the higher the chances of receiving bets from different parts of the world. Some business owners also work with cryptocurrencies.
In addition to betting on the Internet, you can trade forecasts. This business is currently growing. With such a business, all you need is a computer, the development of a program script, Internet access, a small amount in the account and a talented analyst in the state.
In total, the amount of initial investment will decrease to about 150,000 rubles. Here you also have to bear the risks yourself. When calculating rates, do not forget about the percentage that any payment system takes. Otherwise, everything is quite simple.
The financial component of the business
As mentioned above, opening a bookmaker's office is quite expensive. However, it is important to clearly understand what amounts are involved, and how quickly you can make a profit.
Cost of opening and maintaining
To open your own office and be its founder, you will need a huge amount of funds. Of course, not all of them will be really spent, but as a guarantee for obtaining a license, one cannot do without it. Also, the bank providing guarantees will be interested in this amount.
The amount of the initial payment will consist of:
- guarantees - 1 billion rubles;
- authorized capital - 100 million rubles;
- license cost - from $3,000;
- purchases of equipment and furniture - from 25,000 rubles;
- rent or purchase of premises - from 20,000 rubles;
- staff salaries - from 80,000 rubles.
If you take the path of least resistance, you can reduce these amounts, but for this you will need to involve a partner.
How can you do it:
- own one or more premises of a certain type;
- have at least an amount of 500,000 rubles (to count on the fact that you will be taken as a partner with a smaller amount of investments is at least stupid);
- have experience in the gambling business, understand the specifics of games.
If all three points are met, then you can count on partnership under a certain set of circumstances.
Size of future income
Judging by the estimates of the bookmakers themselves, their income is not so great. The minimum is 8% and the maximum is 20%. In fact, many of these figures seem underestimated.
If you take a closer look at the matter, take into account the risks that bookmakers bear, it becomes clear that in this business everything depends on luck, the work of a team of analysts and experience.
The longer you are in the market, the more earnings. Most likely, the income of bookmakers slightly exceeds 10-15%. So, with a turnover of 2 million rubles, the income will be 200,000.
Payback period
However, do not forget that this business involves long-term work in the market. And this is the stability that some entrepreneurs can only dream of. If the work is successful, the license will be renewed, which means that the work will continue at the same pace.
The bookmaker's office is a business of a specific kind. It is necessary to understand that it is important for the founder to be a player with vast experience and opportunities. Today, betting is not limited to sporting events. People began to willingly invest in winning music tournaments and film awards.
For example, bets on the winner of the Oscar, Eurovision, Grammy music awards, etc. If you include them in the line, you can additionally attract customers. The main thing is to approach the matter responsibly and sensibly.
Bookmakers (BC) today are known to almost everyone. It must be clearly understood that this is a kind of industry with deep roots, there are rules of the game and “undercurrents” that you need to know about before plunging into this type of activity. Since ancient times, sports events have attracted crowds of fans, some of them betting on one or another participant. Since then, gamblers have been trying to get more profit from their hobby.
What is the betting business?
More recently, the betting business was not very popular in our country. We can safely say that there were simply no skills in this area until the 90s in Russia. A predisposition to development was a ban on the gambling business. When gambling establishments began to close, they simply changed their qualifications and signage.
The bookmaker business - the bookmaker's office - rests mainly on the ability to soberly assess the situation associated with a certain event, on which bets will be accepted. In these bureaus, the department of analysts is considered the main operating link. There are not so many good, competent specialists who are able to calculate and arrange the correct coefficients. Therefore, they are valued, and their opinion is worth listening to. The work of these people is to collect information, build a clear strategy and form a sports line.
The main principle that always stands before the employees of the institution is making a profit. In the case of error-free work of the analytical department, the bookmaker's office will have good dividends.
Bookmaking is not only betting on football matches and other sports, but also on political and musical events. There are institutions that accept cash for completely unique events. It all depends on the boundless imagination of analysts and their ability to attract customers.
The popularity of this type of business can be judged by the increasingly frequent opening of bookmakers.
Relevance of the betting business
The relevance of the development of betting companies is obvious. The gaming business industry around the world has acquired a huge scale in terms of cash flow. The Government of the Russian Federation has settled all issues related to this type of activity and established clear rules by which this business should be conducted.
Today, opening a bookmaker's office is a profitable business. You can profitably invest capital with a great prospect for the future. There are no legal alternatives to this, so for those who want to make a profit in this way, this is a good opportunity for further development. Various sports competitions are held every day, and betting shops give the population the opportunity to earn good money on this - therefore, this option was, is and will always be relevant and practically safe.
Pros of earning thus:
- the ability to quickly increase your initial capital;
- earnings in a short period of time;
- you earn money in an honest way;
- there is a wide choice of betting systems.
The attractiveness of this business lies also in the fact that fraud is practically excluded here. There are many systems that work successfully. Using some of them, you can increase your investment. On whom and how much to bet - it's up to you.
Premises and staff for opening a bookmaker's office
To open a company where it will be possible to accept bets, any room with an area of 20 sq.m. The area must be selected in such a way that at least one workplace with a table and a computer can be placed.
The Government of the Russian Federation provides for a number of conditions for choosing the appropriate premises:
- it should be located in capital buildings and structures;
- it can NOT be located in temporary buildings, in children's, medical and cultural institutions, at railway stations and in buildings of state or municipal property, in places of worship and religious buildings and structures.
- first floor, first line, not a residential building;
- passing place.
In order to try yourself in this work and make sure that you do not “burn out”, you can start with a room of no more than 10 sq.m. From the equipment of the bookmaker's office, you will only need a table, a chair, a computer, a printer, a cash register and Internet access.
From the staff: a cashier and a person who works with those who make bets. The optimal number of employees is 2 - 5 people.
One of the best options is to rent a space close to the place where potential players gather. It can be a bar or a bath.
It should not be forgotten that the betting business is not highly profitable, so you need to rent a room with a not very high fee, otherwise you can go bankrupt.
Many office owners are looking for partnerships and enter into lease agreements with the owners of bowling alleys, nightclubs, arcades and sports bars - these are the places where male potential players like to spend their free time. In this case, the bookmaker's office is issued in the same style as the partner company.
For the functioning of the smooth operation of the institution in the state, it is necessary to have at least two cashiers and pay them a salary of at least 7 thousand rubles.
The number of employees directly depends on what you plan to open. You can select the staff yourself, or you can trust the person from whom you will purchase the franchise. If you want to create a game club or a sports bar, then you will need much more staff than in a regular office. And the costs in this case are much more solid.
As for wages, it’s not worth saving on this, otherwise you won’t see the return from your subordinates.
Possible problems and solutions
As in any other business, here you cannot completely protect yourself from possible failures. There may be problems that hinder the efficient operation of the institution.
A potential danger may be experienced competitors who, with their “attack”, will interfere with the successful conduct of business.
All players are conditionally divided into 2 categories: pros and amateurs. It is the latter that are the source of income for bookmakers. This happens for a simple reason: non-professionals make bets "at random", do not adhere to a clear line, they do not have a developed plan of action, so the winnings are quite small.
Professionals act very competently and confidently. Their tactics may not even be entirely legal. These clients are to be feared. With the right information, they can bet huge sums and thus damage your business. Dealing with such people is very difficult, and sometimes even impossible.
In this case, it is very important to have an experienced bookmaker on staff who can “probe” and figure out the ruiners. In addition, a reserve fund is required. In case of failure, you will be able to replenish the balance of the company, and the negative aspects will not be able to significantly affect your economic condition.
Registration of a bookmaker
Despite all the innovations, bookmakers are legal, but in order to open the above business, you will need to obtain a license from the Federal Tax Service. In order to minimize your costs, it is best to issue a partner license. Its price ranges from 150 to 250 thousand rubles. The licensing procedure is specified in the federal law of December 29, 2006 No. 244-FZ (as amended on October 16, 2012).
They will also require an impressive package of documents from you and put forward serious financial requirements, namely:
- a bank guarantee in the amount of 450 - 500 thousand rubles;
- authorized capital - 100 million rubles;
- the value of assets is at least 1 billion rubles.
As you understand, these requirements are practically impossible for many entrepreneurs. Therefore, the easiest way out of this situation will be to fit into the license of an already existing large bookmaker company and open a branch of the bookmaker. By becoming a partner of a reputable organization, you will protect yourself from all sorts of problems associated with starting your own business.
By opening a bookmaker's office, you significantly save your finances and time on paperwork. By franchising, you can avoid many mistakes while still making a significant profit. You do not have to develop your own line and quote strategy, you can use the money saved to support a competent analyst.
Profits of bookmakers
In order to get the maximum profit from the company, you need to try to find an already “promoted” market with minimal competition. If this is not possible, then you need to be prepared for the fact that in order to achieve profitability, you will have to open at least 5-6 points for accepting bets.
If we evaluate the profitability of this business according to the most conservative estimates of the players themselves, then this amount can be 12-15%. In fact, bookmakers have up to 40% of the turnover - this is in the case of small bets with a price of 150 rubles. This business cannot but be profitable. Since 50% of the country's population (this is statistical data) make bets of 150 - 200 rubles. regularly and are not going to give up this innocent weakness. Therefore, draw conclusions as soon as you can return the invested money and start earning.
There are two strategies that you can rely on:
- the higher the coefficient, the lower the profit of the office;
- the higher the odds, the more people will bet on football matches, etc. in your institution.
In order to open a bookmaker's office, you will need from 5,000 to 15,000 dollars. This includes rent for the premises, expenses for repairs and for the purchase of necessary office equipment and Internet connections. At the same time, you can count on making a profit of 50 - 100 thousand rubles. per month with a turnover of 1,000,000 rubles.
You need to be prepared for the fact that you will not immediately make a profit. The payback period for this project is approximately 1 year. You may be able to get your money back much faster, as the demand for betting has increased by 10-15% recently.
In order to protect a business from bankruptcy, at first you need to use the services of analytical agents. They will oversee the entire process and provide hints to increase the likelihood of successful bidding.
Novice entrepreneurs in this area may not be able to do without qualified assistance, as crowds of professional players may rush to inexperienced competitors to extract maximum profit.
How much does it cost to open a bookmaker's office?
The average figures that can be used as a guide for starting your own business can range from 300,000 to 1,000,000 rubles. It all depends on the scope of your imagination and the availability of capital. The minimum amount includes the cost of premises, equipment, advertising of the bookmaker's office and staff salaries.
Approximate financial plan
- Registration of an enterprise, collection and preparation of all necessary documents - about 10,000 rubles.
- Renting a room with an area of 25 sq.m - 15,000 rubles. The price may vary depending on its location in one direction or another.
- Repair and finishing work, decoration - from 45,000 - 50,000 rubles.
- Necessary equipment - from 60,000 - 70,000 rubles.
- Obtaining a license - from 200,000 rubles.
- Advertising - from 20 thousand rubles.
Many consider this type of business seasonal, and there is some truth in this. When the world championships take place, bookmakers have the highest probability of making a profit. But if the company has its own permanent customer base, then no seasonality threatens it.
If you can find the strength and means in yourself to open a bookmaker's office, then in the short term you can count on good dividends.
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? OThe relatively high profitability of this type of entrepreneurial activity is of great interest to many, but it is difficult to imagine a more costly start-up than organizing a betting business. What you need in order to become a bookmaker, how much it will cost and what requirements the law puts forward, you will learn from this article.
I want to open a bookmaker's office: what is needed for this and how much does it cost
A bookmaker's office is one of the types of gambling establishments where the organizer and the participant make a bet between themselves, backed by a cash rate. Since the gambling business in Russia is under the special attention of the state, the legislation establishes clear conditions for its implementation. First of all, severe restrictions apply to the founders of bookmakers.
Basic requirements for organizing a bookmaker's office
- Only a legal entity can become a founder. Individual entrepreneurs, partnerships and other business entities are not allowed to carry out betting activities.
- It is necessary to have a license to conduct gambling in bookmakers and sweepstakes.
- You need to join a self-regulatory organization of organizers of gambling in bookmakers.
Basic requirements for founders
- Absence of a criminal record - a person convicted of an economic crime, as well as for grave and especially grave crimes of any direction, cannot act as the founder of a bookmaker's office - until the conviction is canceled or removed.
- The presence of experience in the gambling business - before being puzzled by the question of whether, you need to work in this field for some time. At the same time, the legislator does not establish the length of service.
- Reaching the age of majority (18 years).
How much money will be needed?
Those who wonder about how to open a bookmaker must be prepared for a huge investment. The Law “On State Regulation of Gambling Activities” dated December 29, 2006 No. 244-FZ names specific amounts that must be available already at the stage of business registration.
In particular, the size of the authorized capital of such a company cannot be less than 100 million rubles. Moreover, it is strictly forbidden to use borrowed funds for this - the origin of the money will have to be confirmed when obtaining a license, so any attempts to deceive the state are doomed to failure in advance.
IMPORTANT: In accordance with the Procedure for determining the value of net assets (approved by order of the Ministry of Finance dated August 28, 2014 No. 84n), this is the difference between the organization's total assets and its own liabilities. In other words, this is how much the entire business will cost, taking into account all the property and cash in the accounts of the firm, minus any kind of debt.
Compared to these amounts, the costs of opening a company, obtaining a license, etc. do not look so global, but you still have to bear them:
- state duty for registration of a legal entity - 4,000 rubles;
- obtaining a license for betting activities - 100,000 rubles;
- joining an SRO - 30 million rubles plus an entrance fee, and subsequently monthly fees.
Another rather large expense item for future bookmakers is the conclusion of an agreement on the provision of a bank guarantee. According to the law, its size must be at least 500 million rubles, only a bank can act as a guarantor. The amount of the commission depends on the rate of a particular credit institution. On average, this is about 10% of the guarantee amount - such a high rate is due to high commercial risks in this business area.
In addition, you should take into account the costs of acquiring or renting premises, opening a current account, making an organization seal, purchasing equipment, software, hiring personnel, etc.
Can costs be reduced?
How to open a bookmaker at a lower cost? You can reduce costs by organizing a franchise business, that is, in fact, becoming a division of an already operating bookmaker. In this case, the costs of licensing, joining the SRO, recruitment and training of personnel, as well as the purchase of expensive software are excluded or significantly reduced.
But in any case, you will have to register a legal entity and form an authorized capital.
How to open a bookmaker: instructions
The start-up process in the betting business is very long and extremely energy-intensive - you will have to visit many instances, collect a lot of documents, etc.
Stage 1: company registration
Registration of a legal entity - the future organizer of a bookmaker's office is carried out in a general manner. The term for consideration of an application for entering information into the Unified State Register of Legal Entities is 3 working days.
Stage 2: search for premises
The premises can be rented, purchased in the property or use the existing one. The main thing is that it should not be placed in:
- educational, religious, medical, health resort organizations;
- transport infrastructure buildings;
- state and municipal institutions;
- residential buildings.
IMPORTANT: the organization of bookmakers is allowed only in capital construction projects, that is, various non-stationary premises - kiosks, pavilions, etc. are not suitable for this.
In addition, the premises must be zoned - the service and client zones are separated from each other in such a way as to exclude the possibility of free access from the second to the first.
Stage 3: technical and staffing
In addition to the standard office set, the equipment of a bookmaker's office must contain a hardware and technical base for accepting and accounting bets, including the appropriate software.
In addition, it will be necessary to ensure the proper storage of cash and their collection - for this, the premises are equipped with safes, contracts are concluded for the protection of the facility, etc.
The staffing also differs from the standard one - the presence of such specialists as:
- programmers (system administrators);
- cashiers;
- program and financial analyst;
- accountant.
Stage 4: Licensing
In the case of bookmakers, the licensing authority is the Federal Tax Service of the Russian Federation - you should contact the inspection at the place of registration of the company. The following documents are attached to the application:
- company registration certificate;
- certificates of no criminal record of the founders;
- documents confirming the right to own the premises in which the office is located (certificate of registration of the right, lease agreement, etc.);
- certificates of availability of sufficient hardware and technical equipment;
- information on the amount of the authorized capital and the sources of its formation;
- calculation of the cost of net assets;
- business plan;
- an agreement with a private security company or a private security department of the police (it is also possible to confirm the presence of employees responsible for the safety of visitors and staff in the state);
- information about the employees of the office with the submission of copies of their passports and work books.
Stage 5: joining the SRO
The choice of a specific SRO of bookmakers depends on personal preferences and conditions of entry. If the amount of contribution to the compensation fund is fixed and amounts to 30 million rubles, then the amounts of entrance and monthly fees vary from 1,000 and 7,500 to 15,000 and 1,200,000 rubles, respectively.
Online betting business: how to open a bookmaker on the Internet
Russian legislation does not allow the opening of an exclusively online version of a bookmaker's office. In any case, you will need to register a company, have an office, license, be a member of an SRO, etc. That is, you will have to go through the entire above procedure, regardless of the place and method of accepting bets.
But accepting interactive bets via the global network is quite possible - this will require your own Internet resource (website), as well as renting or buying a virtual server.
IMPORTANT: bookmakers have the right to accept bets in any way, with the exception of postal and bank transfers. In other words, it can be cash or electronic money.
In addition, the formula "one office - one site" applies. Using two or more domain names to accept interactive bets is prohibited by law.
