And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And although the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, on postcards “Soviet Santa Claus actively participates in the social and industrial life of the Soviet people: he is a railway worker at the BAM, flies into space, melts metal, works on a computer, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ". By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postal card than it might seem at first glance ...
1966
1968
1970
1971
1972
1973
1977
1979
1980
1981
1984
And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And although the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, on postcards “Soviet Santa Claus actively participates in the social and industrial life of the Soviet people: he is a railway worker at the BAM, flies into space, melts metal, works on a computer, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ". By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postal card than it might seem at first glance ...
1966
1968
1970
1971
1972
1973
1977
1979
1980
1981
1984
New Year's cards Soviet times is a whole culture that reflects the importance of certain events that took place in the country at a certain time. Moreover, the traditional hero, invariably appearing on every postcard, was Santa Claus.
Although the story did not even begin with Santa Claus, but the holiday itself - the New Year. No matter how surprising it may sound, the usual New Year attributes returned to the country only after the October Revolution. Until that time, Christmas trees were strictly forbidden by the Holy Synod, which called them "a German, enemy idea that is alien to the Russian Orthodox people."
At the very beginning of their reign, the Bolsheviks reacted quite adequately to everything "New Year's". There is even a painting depicting Lenin on a children's New Year's party.
However, already in 1926, the power of the soviets officially banned the organization in the homes of individual citizens and in Soviet institutions "so-called Christmas holidays", which allegedly carried the "anti-Soviet legacy of the damned past."
But ordinary people continued to celebrate the New Year in secret. And even Stalin could not change anything. As a result, the party leadership was forced to "recognize" the holiday, before that giving it a "socialist coloring". home Christmas tree The countries of the Soviets first appeared in Moscow in December 1937.
New Year's cards of that period from Santa Claus have not reached us, most likely they simply did not exist. But postcards from the times of the Great Patriotic War sometimes simply amazed with their propaganda coloring. On some of them, Santa Claus hurried to the holiday with a bag of gifts and a machine gun in his hands.
No less creative emanates from the postcards of the sixties. After the triumphant flight of Gagarin, space becomes the main topic in the country. And now, on each postcard, Santa Claus joyfully meets astronauts with a watch in his hand. And some pictures already show the grandfather himself in space.
The main aspirations of the era were invested in everyone's favorite look Santa Claus. And when new districts were massively erected in the USSR, our unchanging hero from the postcard carries a bag with gifts precisely to the new buildings.
And, for example, before 1980 Olympics on many postcards, he is depicted with an Olympic bear, soccer balls and other paraphernalia.
Undoubtedly, since the 50s, many New Year's cards have been issued with the usual image of Santa Claus. However, those that are directly related to the era are of the greatest interest.
