How to open your flower shop from scratch. How to open a flower business and is it profitable

Approximate data:

• Monthly income - 216,000 rubles.
• Net profit - 47,600 rubles.
• Initial costs - 358,300 rubles.
• Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Service Description

In this business plan, a small flower shop is considered. The entrepreneur himself is the manager, and florists who understand flowers and know how to compose beautiful flower arrangements work in his kiosk. Also, the business plan will consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before evaluating the flower market, you need to decide on the format of the future store. It, in turn, will depend on who will be the main buyer. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

1. Small pavilions located in transitions and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
2. Stores located in malls and other high traffic areas. These stores already serve the middle price segment. Buyers pay attention not only to flowers, but also to the appearance of the store, service.
3. Flower shops and boutiques belonging to the premium segment. Such outlets are usually located near offices, in the city center or large shopping centers. Such shops should have excellent style, high level of service and flowers of excellent quality.
4. Internet shops. They can be aimed at meeting the needs of customers of any price segment.

The last format today is perfectly combined with the second and third, increasing the turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened, serving visitors outside the outlet.

In any case, before opening, we will have to pay attention to all the details, including the collection of bouquets that will be displayed in the online store, and interior design.

Assessing the Russian flower market, one cannot but say that it is characterized by seasonality, and a pronounced one at that. In the pre-holiday time, prices for flowers are raised, due to possible profits.

Considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetic, it is necessary to carefully approach the choice of staff.

SWOT analysis

Before opening your own flower shop, you need to evaluate the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight external factors and try to change them. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

1. Possibilities:

• occupation of a certain niche in the market;
• after conducting a deep analysis of the situation on the market, you can extract the maximum benefit associated with the seasonality of this business;
• high profitability;
• the ability to cover a large segment of the market;
• cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
• a possible increase in demand in general;
• increasing the relevance of the proposal due to the growth of the standard of living of the population;
• the ability to offer and provide additional services;
• no need to establish production, focus on the sale of purchased products.

1. Threats:

• high level of competition;
• seasonality;
• possible problems with suppliers;
• the need to find alternatives during a sharp decline in demand for products;
• the existence of a shelf life for products, which makes it necessary to constantly forecast demand;
• the need to obtain permits;
• a large number of documents that need to be completed in a timely manner.

An entrepreneur can change internal factors, adjust them for himself. These include:

1. Strengths:

• high margin on products;
• high qualification of personnel;
• a large assortment;
• availability of services;
• offering quality service to its customers;
• the availability of effective methods of advertising and promoting their own products.

1. Weak sides:

• possible miscalculations in relation to demand for products;
• lack of experience in this area of ​​business.

Opportunity Assessment

Particular attention will need to be paid to the choice of the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a well-visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting the overall revenue and profit.

If we talk about the market and competition on it, then it must be said that today online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store, you will need 2 florists who will work in shifts. The delivery of flowers, the purchase of which is carried out via the Internet, will be carried out by the delivery service, because it will be unprofitable to hire your own workers at the initial stage.

It is very important to immediately find decent and obligatory suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse sites, compare prices and conditions - in a word, carry out serious and painstaking work so that later work goes on as usual.

After the store develops, you can bring flowers from other countries or regions on your own by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase revenues.

At the initial stage, a large amount of money will have to be invested in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that is not all. There must be feedback, contact information and visual photos of the proposed bouquets with prices. After the work in the online store is established, you need to replenish the assortment in a timely manner, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty, form a customer base.

Organizational and legal aspects

Organizing your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

1. Organizational and legal form - or. Do not forget to indicate the codes according to OKVED:

• 52.48.32 Retail sale of flowers and other plants, seeds and fertilizers;
• 52.48.34 Retail sale of souvenirs, handicrafts, cult and religious items, funeral accessories;
• 64.12 Courier activities other than national postal activities;
• 74.87.4 Design activities;
• 74.87.5 Provision of services for the design of premises, activities for the organization of fairs, exhibitions and congresses;
• 74.82 Packaging;
• 52.61.2 Retail sales carried out directly by means of television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your particular situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It is easier to specify all the necessary ones at once than to re-register documents and make changes later.

1. An entrepreneur can choose either UTII. In the first case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
2. Availability required Sanitary and industrial control programs. It is obtained once - after approval by Rospotrebnadzor.
3. It is obligatory to have contracts for deratization, disinfestation and disinfection.
4. Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
5. A contract for the removal and disposal of solid waste is required.
6. There are also requirements for the internal documentation of the store. So, the organization must:
   • register of overdue products;
   • register of disinfectants;
   • product range list.
7. All products will require SES hygiene permits or appropriate quality certificates.
8. Worth checking out Customs Code And Rosselkhoznadzor regulations that apply to plants.
9. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
10. If you accept payments from customers by bank cards, then you need to.

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay due attention to promoting their own flower salon. Experienced businessmen working in the industry argue that it is very important to promote in the circles in which potential buyers are. In our case, the price segment is medium. Therefore, the most effective ways to promote will be:

• Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the staff working in it. In addition, it is the brand that helps to inspire the confidence of the buyer, develop in him loyalty to his own flower salon.
• The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
• Be sure to distribute flyers to nearby homes. People on a subconscious level will know about the presence of a flower shop nearby, and if necessary, they will go there.
• Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
• Pay attention to the issuance of discount and bonus cards, gift certificates, promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices should be set at the market average. On holidays and pre-holiday days, you can increase the cost. Some salons practice on such days an increase in prices by 50-100%.

Calculation of projected income

Predicting the income of a flower shop is quite difficult. We will take the average market indicators for the industry. This data is conditional. In each case, you need to focus on the segment, region, competitors and other factors.

Revenue is average monthly. Do not forget that there are months of calm and active purchases. When compiling your own business plan, you need to forecast monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on the necessary equipment and tools. In a good flower shop you will need to buy:

• refrigerator for flowers;
• flower stands;
• Desktop;
• flower flasks of various sizes;
• rack;
• sprayer;
• a watering can with a narrow spout;
• secateurs;
• device for cutting spikes;
• knives;
• staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a fixed fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

organizational plan

Financial plan

• Profit before tax: 216,000 - 160,000 \u003d 56,000 rubles.
• We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be selected.
• Tax: 56,000 * 0.15 = 8,400 rubles.
• Net profit: 56,000 - 8,400 \u003d 47,600 rubles.
• Profitability: 47,600/216,000*100% = 22.04%.
• Payback period: 358,300/47,600 = 7.53. Therefore, the flower shop will pay off in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

• minimum initial cost:
• high profit margins in the long run.

The risks include:

• The fact that flowers are a perishable commodity. To avoid possible losses, it is necessary to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
• The possibility of receiving low-quality and defective goods. And it is not always possible to return it. Here it is important to correctly draw up an agreement with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
• The cyclicity of the flower market and the episodic demand. It is next to impossible to deal directly with these risks. But you can mitigate the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can engage in the design of celebrations, which will at least partially help to estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their delivery are issued much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And the reputation of a large assortment affects positively.

In this case, experience is very important. The larger the pavilion, the more difficult it is to predict sales. So, small shops adapt to the format of work in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a room for a store and arrange it correctly, what expenses should be prepared for?

Hello, dear readers of "Startapoff"!

The business of selling flowers not only brings a stable income, but also gives aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a goldmine or a waste of time

Among my acquaintances there are two families engaged in greenhouse cultivation of flowers and their sale. They started growing flowers more than 10 years ago. Sell ​​roses, carnations, gladioli, tulips, lilies, oaks. They buy part of the products in their stores for resale.

Analyzing their experience, I concluded that the sale of flowers is a difficult, time-consuming, but very profitable business with a properly established sales system and a proven growing technology.

Confirms my assumptions about the profitability of this type of entrepreneurship price growth forecast for flower products from RBC:

Advantages of the flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average takes 330,000 rubles. On average, these expenses pay off in 5-6 months of the store operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Consider the main advantages of this type of activity.

Small start-up capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place for trading, draw up the necessary documents, purchase the first batch of goods, advertise yourself and start working.

It will take several months for you to "promotion". Make a beautiful window display, advertising inscriptions, offer affordable prices to attract customers and gradually increase your turnover.

If necessary, the business is easy to close, or rather, realize. Just offer it to those who are looking for a ready-made flower business.

Big trade margin

Experts say that the average margin on flower products reaches 150%. On holidays (before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

The expert opinion is confirmed by the level of prices for bouquets in different Russian cities, relevant for 2017:

Possible difficulties

Every novice businessman faces problems and difficulties along the way.

In the "flower business" they are as follows:

1. Plants are demanding on storage conditions, so you will have to make sure that the room has optimal humidity and a comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch, which will quickly deteriorate.
3. Cyclic demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitor assortment), plan purchases in advance, look for reliable suppliers, expand the product range to stabilize sales throughout the year.

How much do Russians spend on flowers a year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Established marketing is the key to the success of any business.

Let's analyze the pros and cons of 4 ways to implement colors.

flower pavilion

Such pavilions are located in crowded places: near metro stations, in pedestrian underpasses, near markets.

Plus- high traffic of buyers, guaranteeing a good turnover.

Minus this method - a lot of competition, a small trading area. In addition to you, other entrepreneurs work in the pavilion. To compete with them, select an assortment, come up with an original packaging for bouquets.

A pavilion is a great idea if you grow plants yourself and have the opportunity to offer fresh cut samples to customers every day. The freshness and quality of your products will not be ignored by customers.

flower boutique

It differs from the pavilion by a large trading area and a more diverse assortment. Here you can exhibit not only freshly cut flowers, but also ready-made bouquets, interesting planters, plants in pots, arrange a florist's workplace, and also offer small souvenirs or gift wrapping services to customers.

pros is a promising, stable business that brings good income.

Minuses way - high cash costs to open. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for a big city, in which the service of delivering flowers to an office, home, restaurant is especially valuable and convenient.

pros way - the presence of a real outlet is not necessary, you can work on the principle of dropshipping.

Minuses- you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is a great way to promote a real florist boutique. It is also suitable for professional flower growers involved in the greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish online marketing. Use Instagram, accounts in other social networks, personal acquaintances, as well as ads on online trading platforms.

Markets of the city

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros- high turnover, fast payback. The cost of renting a trading place and purchasing equipment and products will pay off within 3-4 months.

Minuses- small retail space, limiting the range. Selling flowers in the market is almost the same as selling flowers on the street.

The method is convenient for greenhouse owners, as well as for those who do not have a large start-up capital to open a store.

Step by step opening a flower business - where to start?

Decided on the format of the flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through each stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in the park, at a restaurant or in the park by hand, you will not need to register a company. To open a boutique, rent a trading place in the market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, select an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail sale of plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts, souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activity.
5. 82.92 — packaging of goods.

If you plan to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• program of sanitary-industrial control;
• contracts for disinfestation, deratization, disinfection;
• contract for the maintenance of the air conditioning and ventilation system;
• contract for the disposal and removal of solid household waste;
• store internal documentation;
• permission of the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Choosing a premise for the store

The success of trading depends on the location in which the store is located. Consider crowded, passable places: in shopping centers, in pavilions near the metro, at public transport stops, in the central area of ​​the city, in the office center, on the basement floor of a residential building (on the first line by the road).

The best option to promote your business is a small detached building, but renting such a room is more expensive than renting a "point" in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three proven suppliers so that in case of force majeure you will not be left without goods.

When choosing suppliers, be guided by prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

The minimum set of equipment: tables, showcases, shelves, racks, refrigerators. You will also need inventory: scissors, secateurs, adhesive tape, packaging materials, materials for floral design. Don't forget the cash register. For individual entrepreneurs, it is optional, but its presence increases the confidence of buyers.

Climatic conditions are extremely important for flower production: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, it is impossible to create optimal conditions.

Step 5: Decorate the Point of Sale

Your product gives aesthetic pleasure, so the showcase and shelves with it should be appropriately designed. Never leave wilting flowers in sight. They spoil the window and the impression of the store.

Pick up the interior in bright colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of the packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should be not only bright, but also stylish.

Advice of professional florists: Preparing and decorating a bouquet takes a few minutes. So that customers do not toil while waiting for an order and do not leave the store while you are collecting a bouquet, print out several crossword puzzles, tasks or logic games on a printer.

Lay them out on a counter or table. Set up a couple of chairs. Waiting for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising placement

Make a catchy sign with the name. Make the most of your storefront. In addition to the displayed flower arrangements, place information about prices or promotions on it. A stopper plate works well, on which every day you will write with chalk an advertising text with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations for floristry. This will increase your credibility as a specialist in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, a stall, a tonar, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, tulips.

It makes sense to expand the range of potted products if the area of ​​\u200b\u200bthe room is more than 30 square meters. In small shops, indoor potted plants, according to experts, are sold poorly, only occupying a usable area.

If the area is more than 30 squares, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your range with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main items of expenditure

Opening your own business involves start-up costs: paying rent for premises, purchasing goods, staff salaries, and purchasing the necessary equipment.

How much will it cost and how can you save?

Rental and renovation of premises

The rental price depends on the area of ​​the kiosk or store, as well as the location where it is located. The closer the point is to passing, visited places, the more money you have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, shop window lighting, wall decor.

Purchase of equipment

Equipment costs also depend on the size of the store and the format of the business. For example, a subway pavilion does not need a cash register, but a large salon does. On average, the purchase of commercial and climatic equipment will take you up to 160 thousand rubles.

Salary to employees

For work, 1-2 florists and 2 sellers are needed.

If you have chosen this line of activity, you probably like to make compositions with your own hands, you know a lot about the combination of colors, the selection of packaging. Work as a salesperson or florist on your own. This is a good savings at the start, plus a way to feel all the nuances and subtleties of the market.

Buying flowers

On the initial purchase, on average, it will take you up to 50,000 rubles. Do not buy large lots from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

Details of the costs of opening a store are displayed in the table:

Name	Quantity,	Price of 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated showcase for shop	1	50 000, 00	50 000, 00
Desktop for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire system	1	35 000, 00	35 000, 00
Notebook (computer)	1	25 000, 00	25 000, 00
plastic vases	40	100, 00	4 000, 00
Tools and tools for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
IP registration fee	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and Advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the site, groups in social networks	1	30 000, 00	30 000, 00
working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salary, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews of flower businessmen

Flower business owners agree that it is a labor-intensive but profitable business. The main secret of profitability is careful planning of each action. To get promoted and achieve success, you need not only to analyze every step, but also to be creative, try to surprise, interest the client.

Profitable stalls and pavilions do not focus on one type of product. Expanding the range, offering various services, for example, flower delivery, selling plants from the greenhouse, gift sets increase the customer audience.

According to the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base, already prepared premises. Further improvement of the outlet, novelties in the assortment, and an increase in the level of service are the key to stable profits.

An example of a relevant business idea in this industry: vending sales automation or installation of vending machines with bouquets.

For more information about floromats, see the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

How to start a flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

 

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will focus on the mentioned correct approach, which will allow you to get the maximum possible profit from trading in such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering an enterprise, it is necessary to purchase a cash register, as well as register a cash register with the tax office. Self-registration will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area) there must be a package of documents, and most of them must be available to buyers. This includes:

• Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
• Conclusion of SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

The remaining documents (lease agreement, KKM registration certificate, cash register) are also preferably kept at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers undergo voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. In large cells, shelves are usually equipped and glass vases are used. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, you can not get too carried away with the color scheme, get universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

• In the tone. Small place on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unreal luck).
• On the ground floor of a residential building (only the first line).
• In the mall.

The lowest rent is in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

The "fate" of the business depends on the correct choice of the location of the premises intended for a flower shop of any level.

The proximity to the metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the range at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not every track is guaranteed a quick start. Buying power is reduced by 50% if the store is located:

• on highways on the sides of which parking is prohibited.
• At the track, which has understudies.
• Right next to a public transport stop, where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need for any sales organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If you need cosmetic repairs, some alterations, it will take a month. Refusal of the landlord in the standard requirement is the reason not to rent the premises. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times, even in them it is not practiced.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments. Tariffs for electricity and utility services for commercial enterprises are significantly different from consumer ones. Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the premises is such that outdoor advertising cannot be placed due to a discrepancy with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. It is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land acquisition period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas The best option is to trade in freshly cut flowers. Potted crops and related products are extremely rare in such places. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

• Carnation ( several colors: red, white, motley).
• bush carnation ( several colors: white, pink, motley).
• Chrysanthemum single-headed ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, variegated).
• Rose ( burgundy, white, pink, yellow, motley).
• Spray rose (pink, white).
• Gerbera (mix).
• Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

• All possible cut, including exotic, in a large refrigerator.
• Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
• Pots of all kinds: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to author's works.
• Postcards.
• Various decor for home and garden.
• Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses related to staff salaries. In addition, rent should also be taken into account.

The ideal option is to choose three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is “ 7 colors V". These are democratic prices, a wide choice, and a flexible approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but you need to reduce the price for them not by their appearance, but by the date of purchase. Do not wait until the presentation is lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January because of the holidays.
• Great post. Weak trading all 49 days, excluding March 8.
• May holidays (holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges. The reasons are difficult to identify, but the trend can be traced. With proper business management, this does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

The most profitable option in all respects will be the choice of a large area located on the ground floor of the shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few hard rules

• You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
• Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get a ready-made business model, with a detailed description of where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how is it necessary to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

Comparative table of opening a franchise store and independently (according to the presentation of "Mnebuket")

Opening from scratch

Franchise "Mnebuket"

- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. With the right design of the business and the presence of a business plan, you can achieve good success and recoup the costs within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

• Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Product packaging plays a major role.
• Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, flower soil and other goods to the sale. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
• Online flower shop. This type of business is suitable for people who have real life trading experience. The question is is it profitable to open a flower shop online. With the development of the Network, this direction has become really popular and brings a stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are that there are no large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
• specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Here everything should be at the highest level, starting with the external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and a quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is to formalize the business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. The optimal taxation system for individual entrepreneurs is the simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profits). This option helps out in the off-season, when the flower shop brings less profit.

Another thing is when it comes to a large salon or boutique. Influential people and companies make purchases here, so you cannot do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

1. Review book.
2. SES conclusion.
3. Permission to trade (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming the registration of KKM. It must be kept in the store. Employees will also need to have health books.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, so you will have to sweat over the search for a suitable premises. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

• In a small “house (tonar, trailer).
• In the mall.
• In an already rebuilt house (the first line by the road).
• In a separate building (best option).
• In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. The minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

• Secateurs.
• Scissors.
• Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

When compiling step-by-step instructions for business development, it is worth taking into account one more factor - the product range. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. Of the additional products with which you can expand the range, it is worth highlighting:

• Cache-pot of various shapes and sizes.
• Decorations for bouquets.
• Toys, postcards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets, “wreaths” are obtained. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit at the initial stage depends on the success of this stage. Lots of promotion options:

• Create a beautiful sign.
• Smart window dressing.
• High quality goods.
• Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. A good option would be to cooperate with large companies that can be offered wholesale at a more affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

1. Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store, 45-50 square meters are enough, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
3. Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Choice of scale of activity (boutique, pavilion, shop).
2. Location.
3. Supply security.
4. Product advertisements.
5. Applied methods of sale.
6. The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
• The presence of chewing gums or special sweets can be useful for a young couple who may kiss during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

• Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can cover up activities and sell equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.

The idea of ​​​​opening your own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Prepare the necessary documents.
• Choose a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the size of the starting capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole proprietorship will suit you if you are going to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to form a Limited Liability Company.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To begin with, you will need a cold store, as in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need a cash register. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, and with proper care, they can be stored for months. In addition, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

This is mainly observed on special and holidays, for example, the first and last bell, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for extra income

Selling cut flowers and original bouquets is a profitable business. But business, and accordingly, profit, can always be raised to a new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.