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Dancing has always been popular. I dare to assure you that today it is very promising to build a business on this basis. It's about opening schools - dance studios.
Studios at the Houses of Culture and circles at educational centers are a thing of the past, now our citizens, spoiled by fitness centers, prefer dancing in a well-equipped hall, next to which there is a dressing room and showers. Dance teacher, by the way, is a highly paid profession, because it is his level and professional qualification that attracts clients to the school.
The so-called "exclusive" schools with one priority dance direction, which, however, does not exclude the presence of other popular types of dances, which are of secondary importance in this school, are becoming increasingly popular. Their mandatory components: a well-equipped room, a stable composition of high-class teachers, regular events. Unlike "mass schools" oriented to the general public and a large number of common dance styles that were relevant 3-4 years ago, "exclusive studios" give the student some kind of guarantee - to learn to dance after a certain time. Accordingly, the prices in such schools are slightly higher than average.
According to the owners dance school the main consumers of this service are middle and top managers, as well as people of creative professions.
Such dance studio brings the owner at least $ 5 thousand per month.
“At studios where there is an accent dance direction, the consumer is narrowly segmented,” says Andrey Panferov, CEO dance schools"The first step" - most often it is a representative of the city's business community.
For the last couple of years, private dance studios have been actively fighting for regular customers. According to the co-owner of the dance school, Yulia Zueva, this is due to the relatively new concept for the local market of "exclusive" schools, focused exclusively on a regular client.
The average cost of one lesson in specialized dance schools varies from 300 to 400 rubles. In studios focused on the general consumer, this figure is 150 - 200 rubles.
In order to optimize the costs of opening an “exclusive” dance studio, it is best to rent a well-maintained and finished premises that do not need renovation: for example, from the owner or in a business center. Then you will only have to invest in flooring, mirrors, locker room equipment and rest rooms. You can also save on advertising by choosing priority channels for transmitting information.
"Client dance school- this is an active person who himself began to search and found a suitable school, and not at all the one who accidentally saw or heard an advertisement and “pecked” at it, ”says Yulia Zueva.
Investment in dance studio opening on average, they vary from $15 to $70 thousand, depending on the rental rate, size and condition of the premises. Return on investment - a year and a half. The only thing you should not save on is the staff, since it is the teacher who attracts and keeps the student in this place.
Dancing school. Mini business plan.
1. Premises for a school - dance studio
For a small dance studio school, it is enough to rent 150 sq.m.:
From 80 sq.m. - actual dance class;
- 15 sq.m. - dressing room;
- 15 sq.m. - shower;
- 20 sq.m. - hall;
- 20 sq.m. - restroom.
In order for the enterprise to be profitable, the rental rate should not exceed $2.5-3 thousand per month.
2. School equipment - dance studio
The most important thing in a dance room is flooring and ventilation. The average price of a special floor covering for dancing (type-setting parquet, board or laminate) is from 1.5 thousand to 3.5 thousand rubles per sq.m.
The arrangement of good ventilation is expensive, so it is better to initially look for a room where it is built-in.
Special lighting is not required - the main requirement: the light in the dance class should not be very bright.
Mirrors, equipment for the locker room and rest room, reception desk - from $3,000
3. Staff of the school - dance studio
For a small studio of 150 sq.m. with one dance hall:
Two administrators - from $600 per month;
- cleaner - from $200 per month;
- 5–6 teachers, hourly pay: from 300–400 rubles per hour.
In general - from $2.5 thousand per month
4. School education - dance studios
A profitable group usually consists of 10-15 people. They come mostly in the evenings.
Morning and afternoon hours can be filled with individual lessons, which bring 5-20% of the total turnover. To get a good profit, it is necessary that at least 3-4 groups study at the school every day.
5. Balls, dance evenings and advertising
To motivate students, it is desirable to organize parties once a week where clients can dance the way they were taught.
Renting a restaurant or club for the evening - from $150 per hour. Entrance to the party is paid (from 150 rubles), so the event pays off, but rarely brings income.
Total expenses for opening a dance school-studio:
- Costs - from $13.8 thousand.
- Monthly turnover - from $ 9 thousand.
- Monthly expenses - from $4 thousand.
- Profit - from $ 5 thousand.
Despite a sufficient number of dance studios in the cities of Russia, the entrance for new players is still open. This business can be very profitable, due to the growing interest of young people (and not only) in dancing. Office workers, lawyers, managers, state officials actively move their bodies vigorously. employees, students and so on.
There is no doubt that more and more people want to learn dancing today. According to the statistics of Yandex search queries, the phrase: “dance school in Moscow” is searched monthly by about 6,800 people, in St. Petersburg - 5,900 people:
People have an interest, and this can be seen from requests in other large cities of the Russian Federation. The presence of a dance studio on the Internet (website) is an important point that an entrepreneur should consider. With the help of a well-designed website, you can attract a significant audience of customers to your dance studio.
Business registration
This activity is not subject to licensing. The organizational and legal form of a dance studio can be either an individual entrepreneurship (individual) or a limited liability company (legal entity). If the case is opened by one person, then the IP will be the most suitable options (minimum documents). When organizing a dance studio by several persons (partners), it would be preferable to register a legal entity. When filling out an application for registration, you can specify OKVED 93.04 - "Physical and recreational activities."
As a taxation system, the most suitable option would be the simplified taxation system - a simplified taxation system: 6% of revenue or 15% of profit.
room
The premises for opening a dance studio must be at least 100 sq. m. The cost of renting such areas in the regions starts from 500 rubles. per sq. m. For a room of one hundred square meters, you will have to pay at least 50 thousand rubles a month. Most often, rent costs far over 100 thousand rubles.
Where the studio will be located: in a residential area or in the city center - it does not really matter. In a residential area it may be even better. The rental price here is much lower, and there may be more free space. People will come to a good dance school from the other side of the city. The main thing is the availability of convenient access roads and parking.
Particular attention should be paid to the interior design of the studio. Mirrors are the main accessory of the dance studio. They should be installed on the entire wall, so that the dancers observe themselves in full growth. The floors in the dance studio should not be slippery so as not to harm the health of visitors. The best coating for the dance floor is linoleum or natural wood.
Professional teachers are the key to success
The popularity and fame of the dance studio, to a greater extent, depends on the professionalism of the teachers. It is not easy to find a good teacher, a true professional in his field.
Building a good team is the main difficulty of this business. It can take 3 months or more to find employees.
Feedback on the work of teachers of one of the dance clubs in Ufa - this is what you need to strive for:
Portrait of an ideal dance club teacher: a cheerful and energetic person who can not only dance, but also does it beautifully. At the same time, it is desirable that the teacher knows several directions of dance at once, so that it is always possible to replace unprofitable directions with profitable ones.
Teachers' salaries can be either as a percentage of the cost of teaching a group (from 20 to 50%) or fixed for each lesson ($30 - $40).
"Assortment of Dances"
A dance club should offer as many modern, trendy dance styles as possible. Here, as in a gift shop, the assortment is important.
The most popular dance styles taught in dance studios are: "break dance", "go-go", "light fitness", "street dance" ("Hip Hop", "House", "Tecktonik"), oriental dances , strip plastic, wedding dances. In addition, you can earn money in individual classes, body shaping, etc.
Additional interest among clients may be caused by classes in special groups:
- dancing for adults (from 16 years old),
- dances for children and teenagers (from 5 to 16 years old),
- classes for expectant mothers (yoga for pregnant women),
- staging wedding dances,
- choreographic studio,
- dance classes for parents and kids (from 3 months to 1.5 years).
How much do dance studios earn?
The average price of a subscription for 4 classes in the regions is 800 rubles. A monthly subscription to all areas of dance can be taken for an average of 1,500 rubles. In Moscow, prices are slightly higher. In fact, the profitability of a dance studio begins with the purchase of 80-100 monthly subscriptions. The average load of promoted clubs implies a monthly lesson of at least 15 groups of 20 people, which in monetary terms means a monthly revenue of 450,000 rubles.
How to develop a dance studio?
The most effective advertising channel for promoting a dance studio is women's magazines. Here it is important not to miscalculate with the age of the target audience and the theme of the magazine. The best category is girls aged 17 to 25, exactly at this age they are more interested in dancing.
You can't discount your own website either. It will take at least 2 thousand dollars to create and promote a good website, but the costs are justified. A lot of goods and services are found through the search engine today.
A good effect for the growth of the customer base can be given by promotions and discounts. For example, you can give a free lesson to anyone who brings their friend to the dance studio. They brought 8 friends - here's a month of free classes for you. In addition, those who have doubts (those who are not ready to immediately buy a subscription) can be offered the first 30-minute lesson for free.
With the growing popularity of various dance shows, as well as people's desire for an active and healthy lifestyle, the demand for dance lessons is on the rise.
Dance school lessons will be needed for a couple of newlyweds to perfect their first dance at a wedding, for children to develop plasticity, as well as for all people who want to keep themselves in good physical shape. Attending a dance school is a great way to spend time with friends and make new acquaintances.
Dance training is experiencing a modern renaissance - and this creates excellent opportunities for entrepreneurs.
It goes without saying that if you are thinking of opening a dance school, then some experience in this will not be superfluous. However, this does not necessarily mean that you have to be a master of sports or have professional awards.
Love for dance is a must, but love for people is also necessary - you need to have a lot of patience to teach.
Of course, as a dance school owner, you don't have to teach yourself. However, in the early stages, not only is it cost effective, but it's a good way to get to know your customers and hone your communication skills. It can also come in handy if you need to replace one of your teachers.
Although the organization of a dance school is mainly about communication, it will also require organizational skills. The social aspect is only one part of your business. You can teach 15 hours of dance a week but spend another 50-70 doing administrative work.
Organization and planning
The first question to be answered is what dances will you teach? However, you don't have to limit yourself to only those styles that you know personally. You can always hire a teacher who is knowledgeable about a particular style of dance and thereby expand the choice for your clients.
Analyze what trends in dance are now in fashion? What are your clients interested in? The modern dance trend is social dance, or simply put, “dances for everyone”. The idea is simple - adults who consider themselves clumsy, but want to dance, come to class, and after three weeks they themselves are shocked by the results. If dance school teachers have the talent to teach dance to people who have problems with coordination, self-esteem, rhythm or hearing, then the success of this school is guaranteed.
Think also about who you would like to teach - children or adults. All of this will help you define your target market.
If there is, then you will understand that there is a demand for these services. Then you have to evaluate if there is room for some healthy competition.
Carefully study your competitors and ask yourself: can I do better?
You can also test the feasibility of opening a dance school in the area by offering short courses of lessons - for example, at a local gym.
In order to open a dance school, you do not need any licenses and permits, if you do not plan to issue diplomas. It is necessary to register a legal entity or an individual entrepreneur, as well as choose a taxation system.
Recruitment
When opening a dance school, you need to pay special attention to the selection of staff. Often clients choose one or another dance studio solely because of a particular teacher. When choosing teachers, be guided not only by his dancing skills, but also by his personal qualities.
The ability to get along with people and patience are equally important. A comfortable psychological atmosphere during classes and an individual approach to each student will make your school successful.
Advertising and marketing
Your main marketing campaign will be the name you have chosen for the school. The name should be sonorous and memorable, and also not be similar to the names of your competitors.
Think about where your business might be in five or ten years and try to pick a name that allows you to expand. It is better to choose a more universal name, which would not be limited to some kind of dance style, etc.
When planning to open a dance school, you should make a website for it, which would have information about the school and photos.
A good marketing strategy that will help you get the first customers to your dance school is by offering discounts and posting these offers through sites such as Groupon.
Another way to increase awareness of your business is to organize open houses where potential customers can see what your students have learned. You can talk a lot about your dance school, but as they say, actions speak louder than words.
To attract more interested students, make the first lesson free. It will be easier for people to decide to go to your school if the introductory lesson is free.
Everyone at least once in their life thought about starting their own business. And dance art in this case is quite an acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions are of interest to many aspiring entrepreneurs.
Modern dance school: how profitable such a business can become
Naturally, every person, before starting his own business, is interested in the question of its profitability. And the dance school is a great option for those people who cannot afford a large investment.
This area gives the entrepreneur a lot of opportunities. After all, according to statistical studies, even in large cities, dance training is a non-competitive business. On the other hand, there is always a demand for such lessons. Profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the cost of opening a dance studio pays off after 1-2 years.
Advantages and disadvantages of such an enterprise
Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area is not too competitive and does not require too much investment, which is undoubtedly a plus.
On the other hand, there are some pitfalls that you should definitely pay attention to. Indeed, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.
In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities, and, of course, have the necessary knowledge and experience.
How to open your own dance school? What documents are needed for this?
The official registration of the enterprise, of course, is a necessary part of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in a package of necessary documents.
Fortunately, for a dance studio, the number of official papers is much less. Of course, you will need to register with the tax office - it is best to do this as an individual entrepreneur and work under a simplified taxation scheme. However, there is always the possibility of creating a limited liability company, especially if you do not work independently, but with partners.
As for everything else, you just need to comply with the requirements for the premises, in particular the rules of fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent a room in a fitness club.
Decide on the target audience and teaching style
Of course, first of all, you should decide what kind of dance style you will teach and what category of clients your school will focus on. For example, are you going to teach children or recruit an older group of clients?
Of course, classical ballroom dancing will always be in demand. But do not forget that such a dance is a pair dance, and not everyone will be able to find a partner. Therefore, it is worth making sure that the school offers this service.
A hip-hop dance school can become quite profitable. This modern style is becoming more and more popular and doesn't require every student to have a partner. Again, such energetic dancing is more suitable for the younger generation. Women will certainly be interested if a belly dance school opens in the city, because such a passionate and beautiful dance has been popular at all times.
In a word, you need to decide on the list of dance styles that will be taught in your institution, and select the appropriate teachers. In addition, you need to draw up a work schedule - for sure, most of the clients will come to you in the evening, since in the daytime everyone is at work or school.
On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps, as the business develops, it will be necessary to add several lessons in the afternoon to the schedule.
Where to rent a room
Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent a room for a school in a fitness club or a house of culture. Both options have their advantages. For example, a fitness club next door will provide you with an additional number of clients. In turn, your dancesport school (or any other) will increase the list of services offered by the center.
Naturally, you can build your own club or rent a room in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop near the school).
When looking for a suitable room, you should take care of the convenience of students and teachers. To begin with, remember that there should be enough space in the dance studio. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, as students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.
How to furnish a room
In fact, the design style can be almost anything. The main thing is that the students feel comfortable. In the reception area, set up a workplace for the administrator and arrange several sofas or chairs.
In the locker room, it is best to arrange lockers that can be locked - customers will be able to leave their belongings without fear.
The main requirements for opening a dance school are set directly to the classroom. The plan (project) of the dance school must necessarily include the cost of equipping the hall.
It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.
Is additional equipment needed?
In fact, the list of additional equipment depends on what services you are going to offer. Most likely, you will need dancing machines. Make sure that the hall is equipped with speakers and a player, because music is simply necessary for dancing.
There have been interesting trends lately, and the field of dance is no exception: dance shows on TV are gaining momentum, and in this regard, many people are striving for a healthy lifestyle, a beautiful walk and a charming figure.
Anyone can need a dance lesson - a young couple to hone their first dance skills at a wedding, a child to form the correct gait, posture and hobby, an adult who has always dreamed of learning to dance, but then there was no time, then the muse did not come. In addition, pair dances are regularly held in large and small cities, and for people who want to find a soul mate, the ability to dance will become a real lifesaver.
Dancing never loses its popularity and relevance.
Where to begin
- The first thing to start with in your new line of business is to study the aspects and characteristics of the market. Think about how much people need your service, and only after that proceed with opening your institution.
- The second is the definition of the purpose of the discovery. Whether the premise is solely the goal of systematic profit, or another motivation (helping people) is up to you. In any case, a business opened with love will bring you more joy and pleasant moments than working just for money.
- The third is the preparation of a business plan. This stage requires a special investment of time and attention. The fact is that from a well-written business plan, you can get the most out of the activity that you are going to do.
- The fourth is the start of activity. The most responsible and important stage. But before moving on to it, it is necessary to pay attention to the previous aspects and provide for each of them.
Note: starting your own business consists of several stages, and it is important to follow their sequence.
The dance school is great as an additional education for children
Costs and their main items
So, you asked yourself: how to open a dance school from scratch. In fact, all that is needed for this is a developed imagination and a great desire to help people, making their life brighter and richer. However, whatever one may say, any business requires certain financial costs, so the dance school is no exception.
Premises and renovation
It depends on him the profit received from your business, the number of students and, in fact, the success of the activity. It should be located in a crowded place, preferably in the center of the city, so that you would like to visit. You will need an area for a dance hall, locker rooms for students - male and female, rooms for storing equipment and clothes, and possibly other rooms. On average, the area will be from 200 square meters. m. It can be a stand-alone building or a built-in area, the main requirement is a good location and compliance in all sizes.
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You can buy a premise with repair, you can make it yourself. In any case, it should fully correspond to the theme of your business: not be too simple and not too defiant. On average, the cost of repairs to bring the premises into a "working" form will be about 100,000 rubles.
The average rental price will be about 200,000 rubles. You can buy a room, but this is a separate conversation, since not every novice entrepreneur will have such amounts of funds.
Equipment
You will need stands for warm-ups, mats for performing special exercises and paraphernalia - for each dance - it has its own. The purchase of a basic set of equipment will take about 50,000 rubles. In addition, you will have to buy equipment. For example, a tape recorder, a computer, for dubbing musical compositions or musical instruments, if your dances will take place under "live" sound. And these are additional costs, amounting to about 100,000 rubles or more.
materials
These include dance outfits. However, you can invite students to choose them on their own, giving a link to trusted stores. But in any case, you and your teachers will have to purchase costumes for dancing - waltz, tango, cha-cha-cha and others. All these expenses will require an amount of 100,000 rubles.
It is desirable to determine the priority direction of the school
Staff
This aspect must be approached with all care so that your business turns out to be profitable and relevant. The fact is that the success of the school as a whole depends on the professionalism of your staff. Therefore, you should not save on employees: of course, these should not be world ballet stars, but not those who just graduated from college yesterday and came to work today with a diploma.
Prepare for the fact that such personnel will have to pay appropriate wages. On average, it is about 100,000 per teacher per month for a large city. If you need two such specialists working in shifts with certain groups of students, then the cost per month for their “maintenance” will be 200,000 rubles. Other employees should be added to them - a manager, an accountant, an administrator.
Calculations
The dance school business plan involves calculating the total income and expenses from doing business. Consider the main cost items and make a forecast of income from doing business.
Costs (initial):
- Hiring employees - 300,000 rubles.
- Purchase of equipment - 200,000 rubles.
- Purchase of materials - 100,000 rubles.
Thus, the total amount of initial costs will be 800,000 rubles.
Monthly expenses:
- Room rental - 200,000 rubles.
- Salary to employees - 300,000 rubles.
- Payment of taxes and utility bills - 50,000 rubles.
- The total amount of expenses that will have to be borne every month will be 550,000 rubles.
Note: in order to start doing business, you need to understand the amount of profit that you can count on by opening a dance school from scratch. On average, for such a medium-sized field of activity, its size is about 100,000 rubles.
Thus, with a profit forecast, the payback period of the school can be from 8 to 12 months. Accordingly, after this time, on average, it will be possible to return the costs incurred and start earning a “net” profit.
The payback of the school directly depends on the number of students
Advertising
So, we have considered where to start opening a dance school, and how to do it, but for the productive and high-quality work of the institution, a good marketing strategy will be required. At first, when your school is still practically unknown, you can do promotional activities yourself, but later on you will have to add an additional item to the list of expenses.
