How the founder of the "Apostle" Vasily Brovko masters state budgets and why he married the scandalous TV presenter Tina Kandelaki
Natalya GolitsynaThe government has appointed Rostec Corporation as the sole executor of the project to create an IT infrastructure for the 2018 FIFA World Cup, the Vedomosti newspaper reported.
According to the publication, the decision was made at the level of the First Deputy Prime Minister of the Russian Federation Igor Shuvalov supervising the preparations for the 2018 World Cup in Russia. The state corporation will have to provide the championship with data transmission channels, video conferencing, fixed and mobile communications, satellite communications and cable TV. Vasily Brovko, who holds the position of director of communications and strategic research in the corporation, brought such a large booty to the native nest of Rostec. The tempting multi-billion dollar order appears to be the result of long and painstaking lobbying.
Indeed, some 14 years ago he was playing football in the yards of Zhukovsky. Brovko still cannot forget how he pushed in trains to Moscow. It would seem that all of his current turbulent activity is devoted to desperate attempts to belatedly snatch from life everything that is due to him, and even more. So who is Vasily Brovko, born in 1987? This is not the first time his name has come up in connection with the 2018 World Cup. Vasily Brovko headed the communication agency he created for five years "Apostle", from where he moved to work at Rostec at the end of 2013. However, he continued to maintain influence on his offspring. In the absence of Brovko, his close friend, the well-known TV presenter Tina Kandelaki, became the head of the Apostle, with whom they owned the shares of the PR agency equally. In 2015, it became known that Apostol would receive a contract for branding 11 cities where matches within the 2018 World Cup would be held. At that time, information was circulating in the media that the project was supported by the financial and economic bloc of the government, headed, as you know, by First Deputy Prime Minister Igor Shuvalov. Thus, the IT support of the championship by Rostec looks like a logical continuation of the lobbying activities of the former CEO of Apostol.
Proximity to the first persons of the state and direct access to high offices more than once helped him to successfully settle the affairs of structures affiliated with him. So, in April 2014, Deputy Prime Minister Dmitry Rogozin, who oversees the defense industry in the government, expressed indignation at two tenders by the Kalashnikov concern to develop a website and a brand, the starting price for each of which was 20 million rubles. The contracts of the Kalashnikov, which is part of Rostec, were going to be given to the Apostle, but Rogozin promised to initiate an audit of the competition. The conflict was extinguished before it had flared up, and Apostol took up the branding of the legendary manufacturer of small arms anyway. So Vasily Brovko won his next hardware victory.
Friendship between Rostec and Brovko began in 2010. At the suggestion of the then Minister of Information and Communications of Tatarstan Nikolai Nikiforov"Apostol" received a contract for the full communication support of a "young but ambitious" Internet provider at that time. In August 2010, a Moscow PR agency organized for him a presentation of the first 4G network in Russia, and not just anywhere, but in Kazan. It is possible that Nikiforov simply sympathized with Brovko, since he himself was only 29 years old, and he knew firsthand how difficult it is for budding entrepreneurs to break through in life.
Since then, Nikiforov has grown to the position of federal minister, and yesterday's "Internet provider" - to the status of a full-fledged mobile operator. Very mature and Vasily Brovko. He began to drive "boy" sports cars. They say that yesterday's poor people are best versed in car brands - for Brovko this has become a lifelong passion. His first successes did not go unnoticed by the leadership of the state corporation Rostec. So Brovko met Sergei Chemezov. The fruits of this acquaintance were not long in coming. In 2012, the Apostol agency carried out a rebranding for the state corporation, as a result of which it ceased to be called Russian Technologies and became Rostec, and also acquired a new logo and corporate identity. The work, performed for a modest $1.5 million at the time, impressed Sergei Chemezov so much that he invited Brovko to deal with the communications of the entire state corporation directly on its staff. Vasily Brovko did not have to be persuaded for a long time, because he needed it.
Thus began the rise of the general director of Apostol. Rumors about his communication skills and well-spoken language spread through Chemezov through the ruling circles of Russia. As a result, a paradoxical situation has developed in Russian PR. As soon as large government agencies and departments need information promotion, they understand that they don’t have to go far and turn directly to Vasily Brovko. He, who is known for his eloquence and love for “fashionable” words like “extrapolate”, “synergy”, “growth driver”, “spectrum”, “segregation”, knows how to create fog, promise mountains of gold to the client and ultimately sell him air . Brovko is a “bridge” between the state apparatus and the “Apostle”, for his successful lobbying, he received the unspoken nickname “Evil Empire” in the media environment. So, in April 2015, the agency won a scandalous tender worth more than 60 million rubles for information and analytical support of the Ministry of Industry and Trade of the Russian Federation. This competition was cunningly divided into two lots: one worth 40 million rubles, the other in the region of 20 million rubles. They are called differently, but the set of services contain plus or minus the same. Branding of pencils, folders and business cards, as well as daily monitoring of the media and writing positive blog posts about the ministry were valued at millions of budget rubles.
Strong ties with Nikiforov, as well as friendship with Rustam Minnikhanov, soon opened a new chapter in the relationship between "Apostol" and Tatarstan - this time much more expensive. In 2014, the agency received a contract to develop the territorial brand of the republic. In addition, Vasily Brovko managed to turn Tatarstan into an advertising platform for Rostec. In the vicinity of Kazan, the corporation built its own science city Innopolis, where Brovko now holds annual IT conferences with the participation of politicians loyal to Rostec and Apostol or their deputies, including Minnikhanov, Nikiforov and the head of the Ministry of Industry and Trade Denis Manturov. Apparently, the purpose of such forums is to praise the state corporation and everything that Sergei Chemezov does for the country. Against the backdrop of fabulously expensive videos on huge screens, Brovko flaunts in a discreet designer suit and enjoys practicing public speaking.
Just as military factories churn out their products on a conveyor, so Vasily Brovko organized the uninterrupted supply of all new tenders for Apostol and learned how to use Rostec, and with it the federal budget, for his entourage. How many holdings are included in Rostec - so many rebranding orders were received by Tina Kandelaki in her bottomless piggy bank. KRET, Aviation Equipment, Shvabe, Kalashnikov - all these concerns paid off a lot of money to Apostol in exchange for incomprehensible services with "muddy" names: "positioning concept", "brand architecture development", "creation of a communication platforms." Brovko seems to be able to juggle these concepts even when woken up in the middle of the night.
Vasily Brovko, who is not yet 30 years old, tends to hide his enormous influence in every possible way. But sometimes in the information space there are still signals that testify to his exclusive relationship with the authorities. So, in 2013, he was criticized on the pages of Alexei Navalny's blogs because of the scandalous tender of the Apostle for the information service of Aeroflot. As you know, the popular oppositionist does not write about just anyone; in different years, such influential figures as the first deputy chairman of the government, Igor Shuvalov, or the former head of Russian Railways, Vladimir Yakunin, were subjected to his attacks. Brovko more than once became the object of attacks from other opposition stars - Ksenia Sobchak mentioned him on her Twitter, however, mostly in a romantic sense, hinting at the closeness of Vasily and Tina Kandelaki. But the “blonde in chocolate” is often passed in the microblog on Sergey Chemezov and “Rostec cuts”. Brovko was also featured in a large post “Put your Kandelaikas” by a close associate of Navalny, activist Ruslan Leviev. It remains an open question why the Russian opposition takes the not-so-media Brovko seriously.
Behind the "Apostle" stretches a long trail of scandalous stories related to the information service of the ruling elite. With Kandelaki, Vasily Brovko developed a special relationship in every sense. The TV presenter not only for a long time served as his protege in the Apostle, from whose capital Brovko was forced to leave in connection with the transfer to work in a state corporation, but also recently she has ceased to hide that she is also united with a business partner by family ties. Gossip that Tina Kandelaki and Vasily Brovko got married became a hit in the yellow tabloids this summer.
But the government contracts that Brovko is seeking for Apostol and Rostec through skillful lobbying and talented manipulative practices can be regarded, among other things, as replenishment of the family budget. Thus, the cost of IT support alone for the 2018 FIFA World Cup is about 11 billion rubles.
One of the most skillful entrepreneurs, producers, media managers of the Russian Federation is Vasily Brovko. On February 6, 1987, he was born in the city of Zhukovsky, Moscow Region, and during the construction of his career he held a considerable number of positions. Vasily currently works for the Rostec State Corporation as Director of the Communications Department.
School years and students
So, the director of the communications department of the state corporation Rostec was born in the city of Zhukovsky, which belongs to the Moscow region in 1987. Vasily Brovko, whose parents pointed out to him the importance of sports, decided to professionally engage in the most popular football in our country. Education at a school with a mathematical bias for him ended in 2005. Four more years later, in 2009, he graduated from Moscow State University, becoming a graduate of the Faculty of Philosophy, Department of Political Science.
Participation in media projects from 2004 to 2007
Vasily Brovko, whose personal life, according to many, is connected with the television presenter Tina Kandelaki, began his activities in the field of media projects while still a student at Moscow State University. There he creates his first media project. It was a youth magazine that was presented as an Internet site (Sreda.org). The list of lecturers and columnists of the magazine included Alexey Volin, Nikita Belykh and Valery Fadeev.
In 2006, Vasily was invited to take the position of producer on the O2TV channel. There he begins to lead the political, as well as entertainment blocks. For all the time that Brovko spent there, he managed to produce at least fifteen unique programs. Their list includes "Black and White", "Conversation without Rules", "Political League". A year later, Vasily was invited to take a position on the Mayak radio program, where he became the director of the broadcasting department. Such a proposal came to him from Sergei Arkhipov, the general director of the All-Russian State Television and Radio Broadcasting Company.
Activities in 2008
Vasily Brovko, whose biography is presented in the article, in January 2008 became the founder of the Center for Strategic Communications, which later became known as Apostle Media. The new position of the man is the general director of education. Part of the name (namely “Media”) was dropped in 2012 due to rebranding. From the very beginning of its existence, the Center for Strategic Communications has been focused on the creation of Internet projects, their development, as well as television production and PR.
In September, Vasily Brovko teams up with Tina Kandelaki and Andrey Kolesnikov to launch the Unreal Politics project, launched online. The project at their disposal lasted about one year, and during this time at least five million people managed to watch it. However, in 2009, at the very end of it, the rights to the project were sold to the REN-TV television channel.
Even after Vasily gave up the rights to Unreal Politics, he continued to work on this project. The management of the REN-TV channel called on the director of the Center for Strategic Communications to cooperate, and Brovko continued to supervise the preparation of issues. Nevertheless, under his leadership, only four issues were published, after which the Apostle refused to continue its activities in this direction. Let's run a little ahead and note that later the rights to broadcast the program were bought from REN TV by another channel - NTV. This happened in 2010. Summing up what has been said, it should be said that “Unreal Politics” has become the first startup-type project that started on the Internet, and continued on television.
At the end of 2008, Vasily Brovko launches another Internet channel, later called Post TV. Several programs were shown within the channel. These included such programs as “No Country for Old Men” (hosted by Zakhar Prilepin), “Men's Games” (hosted by Oleg Taktarov), “Fantastic Breakfast” (hosted by Dmitry Glukhovsky), “Real Sports” (hosted by Victoria Lopyreva ).
Activities in 2009
During this period (more specifically, from April to December), Vasily Brovko served as CEO of the Face.ru social network, which was created for representatives of the fashion industry. Also in 2009, Brovko became a co-producer of Infomania. This transfer was made by him under a contract for the STS television channel in the period from 2009 to 2012. In 2010, the television critic community decides to award her with a special prize, and the reason for this is a successful experiment conducted in the field of convergence of the Internet and television. "Infomania" was twice nominated for "TEFI".
Activities in 2011
During this time, the Center for Strategic Communications under the direction of Vasily Brovko (then still “Apostol Media”) was engaged in cooperation with the TVC channel. For him, the holding produced a weekly program called “Moscow 24/7”, as well as “The Life of Ordinary Muscovites”. These programs were also nominated for the TEFI award.
Vasily began close cooperation with Tina Kandelaki in March 2011. Then they founded an investment company called AM-Invest. She began to finance start-up projects on the Internet. The company also developed software and educational programs for computer science lessons in schools. Brovko became the general director of AM-Invest, which was expected. As he himself said, the team at the Center for Strategic Communications worked to create software for several platforms.
In October 2011, Brovko began cooperation with the Anji football club. There he helped develop the "Concept for the development of youth football in the Republic of Dagestan." This concept included not only the creation of an appropriate infrastructure, but also the training of professional coaching staff.
Vasily Brovko. Parents and personal life
Until now, the resources cannot tell any practical information about the parents of a talented entrepreneur. There is no information about who they worked for, perhaps the son followed in the footsteps of his ancestors? In any case, this information is not available on the Internet. Vasily Brovko (his wife, according to official information, is missing) is “suspected” by the public in relations with TV presenter Tina Kandelaki. However, there has been no official confirmation of the rumors so far.
Conflict with Navalny
At the time of the conflict, Alexei Navalny was still a member of the board of directors of Aeroflot. In 2013, he accused the Apostol holding of failing to fulfill obligations under the contract. However, Brovko reasonably responded to the claims, stating that in total the company's videos on the YouTube service gained the required number of views, surpassing even their German and French “colleagues” in popularity.
Navalny could not answer this, but after some time he said that the rebranding of the Apostol Center for Strategic Communications was an unjustified measure. Brovko also found a reasoned answer to this. He cited the values of the favorable index, which increased from 10.9 thousand to 29.5.
In 2013, on March 27, Ruslan Leviev, who was a supporter of Navalny, accused the holding of cheating views. Navalny himself copied the entry to his blog. Vasily Brovko responded to this unfounded attack with an article in which he ridiculed Navalny for trying to carry out an information attack without facts and evidence.
Vasily Brovko was born on February 6, 1987 in the city of Zhukovsky, Moscow Region. As a child, he played football professionally. In 2005 he graduated from the class with a mathematical bias of Lyceum No. 14. Then, until 2009, he studied at the Department of Political Science, Faculty of Philosophy, Moscow State University named after M.V. Lomonosov.
He created his first media project, while studying in his second year at university, the youth magazine Sreda.org, at various times whose political columnists and lecturers were Nikita Belykh, Alexei Volin and Valery Fadeev.
In 2006, he took up the position of producer of the political and entertainment blocks of the O2TV channel. During his work on the channel, he produced more than 15 TV programs. Among them: "Political League", "Conversation without rules", "Black and White" and others.
At the invitation of Sergey Arkhipov, Deputy General Director of the All-Russian State Television and Radio Broadcasting Company, in 2007 he moved to the post of director of the directorate for prime-time broadcasting of radio programs at Mayak State Radio Company.
In January 2008, he founded and became CEO of the Apostol Media Center for Strategic Communications, specializing in Russian and international PR, TV production, analytics, branding, design and other projects.
In September 2008, together with Andrei Kolesnikov and Tina Kandelaki, he launched the Unreal Politics project on the Internet. Over the six months of its existence on the network, more than 5 million people watched the political show, after which, at the end of 2009, the rights to Unreal Politics were acquired by the REN TV channel. Together with the management of the channel, he supervised the preparation of four episodes of the program, after which, together with the Apostol company, he left the project. In 2010, the first start-up in the history of the media business, which switched from Runet to federal television, bought the NTV channel from REN TV.
Internet channel Post TV launched at the end of 2008. As part of it, the programs "No Country for Old Men" with Zakhar Prilepin and "Fantastic Breakfast" with Dmitry Glukhovsky, "Face.ru Video Version" with Irena Ponaroshku, "Men's Games" with Oleg Taktarov and "Real Sport" with Victoria Lopyreva were launched. Together with a journalist from the pool of Vladimir Putin, the editor-in-chief of the Russian Pioneer magazine Andrei Kolesnikov, he promoted the publication: he organized a series of events with the participation of Russian media people and the political establishment. Among the regular participants of the Pioneer Readings are TV presenter Ksenia Sobchak, Deputy Prime Minister of the Russian Federation Vladislav Surkov, actor Ivan Okhlobystin, head of Russia Today TV channel Margarita Simonyan and others.
From April to December 2009, he was the CEO of Face.ru, a niche social network for representatives of the fashion industry. From October 2009 to January 2012, Vasily Brovko was a co-producer of the Infomania program, which the Apostol company produced for the STS TV channel. In 2010, the program received a special prize from TEFI television critics for an experiment in the field of convergence of television and the Internet. Infomania was nominated twice for TEFI itself.
In 2011, as part of the management of the Apostol Media holding, he was engaged in the production of the weekly program Moscow 24/7 about the “life of ordinary Muscovites” for the TVC channel. The program was nominated for the TEFI award.
In March 2011, in partnership with Tina Kandelaki, he founded the investment company AM-Invest, which finances Internet startups, develops software and creates educational computer programs for schools, and became its CEO. According to Vasily Brovko, he and the Apostol team have previously worked on software development, including several platforms related to financial management in educational institutions.
In October 2011, he worked on the "Concept for the development of youth football in Dagestan" within the framework of cooperation with FC Anji. It included the training of the coaching staff and the creation of infrastructure throughout the republic, and also organized the presentation of one of the most expensive football strikers in the world, Samuel Eto'o.
From 2011 to 2012, together with Tina Kandelaki, he launched the national educational project "Smart School", which includes the regular holding of the all-Russian educational forum "Smart School", trips to regional schools and the work of the network project "Smart School.rf". The latter is an open discussion platform for exchanging views on the problems of the education system and building feedback with representatives of the Public Chamber, the State Duma and the Government of the Russian Federation. In November 2011, the portal received the "Runet Prize" in the nomination "Science and Education".
The project is based on the idea of a school-park. The "Smart School" implements an individual approach to each student. Children are taught to manage their lives responsibly, to “design” it. Students are involved in real project activities that solve real problems. The educational program will be created by teachers and students themselves. The educational program of the "Smart School" is based on 5 meaningful axes that determine its specificity: figurative and artistic modeling of the world, psychologization of the educational process, intensive study of foreign languages, productive work, school sports.
In February 2012, he rebranded the Apostol Center for Strategic Communications. The new Apostol brand was created by the Hunt Haggarty agency.
From 2012 to 2013, he was in charge of PR promotion of Rostec State Corporation in Russia and abroad. Under his leadership, a number of projects were implemented, in particular, in December 2012, Rostec was rebranded, all components of the brand were updated, and a new multimedia website of the state corporation was created. The cost of these works amounted to 1.5 million dollars. The project was carried out by the Apostle Center for Strategic Communications, which involved the British agency Winter and a group of designers led by Hazel Macmillan. The Rostec website was developed by SomeOneElse creative agency.
Vasily Brovko left Apostol in December 2013 and first headed the communications service of the state corporation, and later became director of communications, analytics and strategic research at Rostec.
Majoring in Political PR and Public Relations.
2004: Youth magazine Sreda.org
In 2004, while studying in his second year at the university, he created his first media project - the youth magazine Sreda.org, at various times political columnists and lecturers of which were Nikita Belykh, Alexei Volin and Valery Fadeev.
2006: O2TV producer
In 2006, he took up the position of producer of the political and entertainment blocks of the O2TV channel. During his work on the channel, he produced more than 15 TV programs. Among them - "Political League", "Conversation without rules", "Black and White" and others.
2007: GRK "Mayak"
In 2007, at the invitation of Sergey Arkhipov, Deputy General Director of the All-Russian State Television and Radio Broadcasting Company, he moved to the position of director of the prime-time broadcasting of radio programs at Mayak GRK.
2008: Foundation of the Apostol agency
In January 2008, he founded and became CEO of the Apostol Media Center for Strategic Communications (since January 2012, due to rebranding, the name has been changed to Apostol), specializing in Internet projects, PR and television production.
In September 2008, together with journalists Andrei Kolesnikov and Tina Kandelaki, he launched the Unreal Politics project on the Internet. Over the six months of its existence on the network, more than 5 million people watched the political show, after which, at the end of 2009, the rights to "Unreal Politics" were acquired by the REN TV channel. Together with the management of the channel, Vasily Brovko oversaw the preparation of four episodes of the program, after which, together with the production company Apostol, he left the project. In 2010, the first start-up in the history of the media business, which switched from Runet to federal television, bought the NTV channel from REN TV.
At the end of 2008, he launched the Post TV Internet channel, within which the programs "No Country for Old Men" with Zakhar Prilepin and "Fantastic Breakfast" with Dmitry Glukhovsky, "Face.ru Video Version" with Irena Ponaroshku, "Men's Games" with Oleg Taktarov and Real Sport with Victoria Lopyreva. In 2008, together with a journalist from the pool of the President of the Russian Federation, the editor-in-chief of the Russian Pioneer magazine Andrei Kolesnikov, he promoted the publication, in particular, organized a series of events with the participation of Russian media people and the political establishment. Among the regular participants of the Pioneer Readings are TV presenter Ksenia Sobchak, Deputy Prime Minister of the Russian Federation Vladislav Surkov, actor Ivan Okhlobystin, head of the Russia Today TV channel Margarita Simonyan and others.
From April to December 2009, he was the CEO of Face.ru, a niche social network for representatives of the fashion industry.
From October 2009 to January 2012, Vasily Brovko was a co-producer of the Infomania program, which the Apostol company produced for the STS TV channel. In 2010, the program received a special prize from TEFI television critics for an experiment in the field of convergence of television and the Internet. Infomania was nominated twice for TEFI itself.
2010 - promotion of the program "+100500" by Maxim Golopogosov on the Internet.
In 2011, as part of the management of the Apostol Media holding, he was engaged in the production of the weekly program Moscow 24/7 about the “life of ordinary Muscovites” for the TVC channel. The program was nominated for the TEFI award.
TV projects (production of programs):
- "The Right Choice" for the TV channel "Seven" (2010-2011)
- "Food for strength" for the TV channel "Seven" (2010-2011)
- Russia in numbers" for the TV channel "Seven" (2010-2011)
- Daily and weekly show for the Russian lottery "Gosloto"
- "Infomania" for the STS TV channel (October 2009 - January 2012)
- "Moscow 24/7" for the TV channel "TV Center" (2011)
2011: Foundation of AM-Invest
In March 2011, in partnership with Tina Kandelaki, he founded the investment company AM-Invest, which finances Internet startups, develops software and creates educational computer programs for schools, and became its CEO. According to Vasily Brovko, he and the Apostol team have previously worked on software development, including several platforms related to financial management in educational institutions.
In October 2011, within the framework of cooperation with FC Anji, he worked on the "Concept for the development of youth football in Dagestan", which included the training of coaching staff and the creation of infrastructure throughout the republic, and also organized a presentation of one of the most expensive football strikers in the world, Samuel Eto 'ABOUT.
In 2011-2012, together with Tina Kandelaki, he launched the national educational project "Smart School", which includes the regular holding of the All-Russian educational forum "Smart School", trips to regional schools and the work of the network project "Smart School.rf". The latter is an open discussion platform for exchanging views on the problems of the education system and building feedback with representatives of the Public Chamber, the State Duma and the Government of the Russian Federation. In November 2011, the portal received the "Runet Prize" in the nomination "Science and Education".
January 2012 - the launch of the political talk show "Kamikaze Flight" on the Internet. The host of the program, which goes on the YouTube channel, is the popular video blogger Dima Kamikadze (kamikadze_d), the producer is Tina Kandelaki.
In February 2012, he rebranded the Apostol Media Center for Strategic Communications. The new Apostol brand was created by the Hunt Haggarty agency.
2013
Conflict with Alexei Navalny
On the same day, Alexei Navalny commented and expanded on the content of the Vedomosti publication on his blog. In response to this, on March 22, 2013, in his column on the Ekho Moskvy website, the general director of Apostol, Vasily Brovko, refuted Navalny's arguments. In particular, he pointed out that 52 videos were posted on the official Aeroflot YouTube channel at that time, which in total gained 6.7 million views. The video channel created by Apostol for the air carrier ranked seventh in the rating of video channels of all world air carriers, ahead of the accounts of Air France, Lufthansa and Emirates in terms of popularity.
In addition, in his publication dated March 22, 2013, Alexei Navalny announced that the rebranding of Rostec, carried out by Apostol in December 2012, was an unnecessary and useless measure. In response, Brovko said that "Apostol" managed to "tangibly" increase the representation and recognition of the corporation in the information field. So, [index of information favored by "Rostec" from September to December 2012 increased from 10.9 thousand to 29.5 thousand points.
On March 27-28, 2013, a supporter of Alexei Navalny, Ruslan Leviev, published two parts of the post "Media Apostle - Kings of Cheat". In it, the blogger accused Apostol of artificially inflating the popularity of video channels of client companies with the help of bots. Alexei Navalny posted the links on his blog.
On June 5, 2013, the Vzglyad online newspaper published an article by Vasily Brovko “Navalny is the president of bots”, in which he accused Alexei Navalny and his associates of a “planned information attack” on the Apostol company in order to “collapse the information favored index” . The reason for this statement was a significant increase in negative comments about the company from Internet users. At the same time, according to Brovko, bot messages accounted for 65% of the total number of negative reviews.
Head of Communications Service at Rostec
As CEO of Apostol, Vasily Brovko launched the process of changing the positioning system of Rostec State Corporation in Russia and abroad. Under his leadership, the State Corporation was rebranded, all components of the brand were updated: the name, logo, slogan, all visual elements. The first media site was created, which publishes news about Russian industry in six languages. Rostec now has social media accounts and a YouTube channel with unique multimedia content.
Rebranding in December 2012 of the state corporation Rostec. The value of the holding's contract with the State Corporation was $1.5 million. The British agency Winter, headed by Ilya Oskolkov-Tsentsiper, a group of designers led by Hazel Macmillan, was involved in the work on the project. The Rostec website was developed by SomeOneElse creative agency.
After the completion of the first stage of changes, Vasily was invited by the Executive Director of the State Corporation Sergey Kulikov to continue working in the Rostec team.
On December 5, 2013, Vladimir Brovko was appointed Head of the Communications Service of the Russian Technologies State Corporation. The decision to appoint Vasily Brovko was made by Rostec CEO Sergey Chemezov. The head of the communications service took up his duties on December 5, 2013.
In 2014, Vasily Brovko headed the board of directors of RT-Inform in order to create an internal IT integrator to optimize and increase the efficiency of the corporation's IT expenses. During this time, RT-Inform's revenue increased from 40 million to almost 2 billion rubles, while it was possible to reduce the total cost of IT services.
2016: Director for Special Assignments of Rostec
In October 2016, Vasily Brovko was appointed Director for Special Assignments of Rostec State Corporation. The corresponding decision was made by the CEO of the corporation and approved by the Supervisory Board of Rostec.
“Vasily Brovko was faced with the task of creating a holistic image of Rostec and promoting the brand globally in Russia and abroad. This corresponded to the stage of development of the State Corporation, at which integrated holding companies were formed by industries, requiring the creation of strong competitive brands and the implementation of a policy of information transparency. In addition, Vasily Brovko did a great job of changing the IT function in the corporation, as well as integrating and agreeing on the new Rostec strategy until 2025. At this stage, the tasks set have been generally achieved. Vasily Brovko's new scope of work will no longer be associated with functional, but with project management, which meets the needs of Rostec at a new stage of development,” said Sergey Chemezov, General Director of Rostec.
As Director for Special Assignments, Vasily Brovko will be responsible for the implementation of special projects in various industries. These projects are mostly complex development projects.
For October, 2016 Vasily Brovko is the chairman of the board of directors of NCI and "RT-Inform", the member of the board of directors of the Central Research Institute "Electronics". As part of the new position, Vasily will be responsible for the implementation of a unified electronic educational environment, the implementation of a project to deploy a global IT infrastructure as part of the 2018 FIFA World Cup, and will also be responsible for information and analytical support for the corporation's management bodies.
As a member of the board of directors of RT-Expo, he will oversee the participation of Rostec in key civil exhibitions and events, such as Innoprom, SPIEF, CIPR, Biotechmed.
In addition, Vasily will be responsible for the project to create an educational and urban project based on the Tula Oktava, the creation of an industrial design competence center and other projects.
2017: As part of the working group of the Economic Council under the President of the Russian Federation
In the spring of 2017, Vasily Brovko joined the working group of the Economic Council under the President of the Russian Federation in the Digital Economy area. The composition of the working group was approved by decree of the President of the Russian Federation Vladimir Putin. Vasily Brovko, Chairman of the Board of Directors of the National Informatization Center LLC, joined the working group of the Economic Council under the President of the Russian Federation in the area of "Digital Economy", the order on the creation of which was approved the day before by the head of the Russian state Vladimir Putin. The text of the document is published on the official Internet portal of legal information.
The following will also be engaged in the “digitization” of the Russian economy under the President: Assistants to the Head of State Andrei Belousov and Igor Shchegolev, Deputy Head of the Expert Directorate of the President of Russia Leonid Osipov, First Deputy Head of the Government Staff Maxim Akimov, General Director of Rosatom Alexei Likhachev, Head of the Ministry of Communications Nikolai Nikiforov, Head of Rospotrebnazdor Anna Popova, as well as the President of Rostelecom PJSC Mikhail Oseevsky.
Vasily Brovko was born on February 6, 1987 in the city of Zhukovsky, Moscow Region. As a child, he played football professionally. In 2005 he graduated from the class with a mathematical bias of Lyceum No. 14. Then, until 2009, he studied at the Department of Political Science, Faculty of Philosophy, Moscow State University named after M.V. Lomonosov.
He created his first media project, while studying in his second year at university, the youth magazine Sreda.org, at various times whose political columnists and lecturers were Nikita Belykh, Alexei Volin and Valery Fadeev.
In 2006, he took up the position of producer of the political and entertainment blocks of the O2TV channel. During his work on the channel, he produced more than 15 TV programs. Among them: "Political League", "Conversation without rules", "Black and White" and others.
At the invitation of Sergey Arkhipov, Deputy General Director of the All-Russian State Television and Radio Broadcasting Company, in 2007 he moved to the post of director of the directorate for prime-time broadcasting of radio programs at Mayak State Radio Company.
In January 2008, he founded and became CEO of the Apostol Media Center for Strategic Communications, specializing in Russian and international PR, TV production, analytics, branding, design and other projects.
In September 2008, together with Andrei Kolesnikov and Tina Kandelaki, he launched the Unreal Politics project on the Internet. Over the six months of its existence on the network, more than 5 million people watched the political show, after which, at the end of 2009, the rights to Unreal Politics were acquired by the REN TV channel. Together with the management of the channel, he supervised the preparation of four episodes of the program, after which, together with the Apostol company, he left the project. In 2010, the first start-up in the history of the media business, which switched from Runet to federal television, bought the NTV channel from REN TV.
Internet channel Post TV launched at the end of 2008. As part of it, the programs "No Country for Old Men" with Zakhar Prilepin and "Fantastic Breakfast" with Dmitry Glukhovsky, "Face.ru Video Version" with Irena Ponaroshku, "Men's Games" with Oleg Taktarov and "Real Sport" with Victoria Lopyreva were launched. Together with a journalist from the pool of Vladimir Putin, the editor-in-chief of the Russian Pioneer magazine Andrei Kolesnikov, he promoted the publication: he organized a series of events with the participation of Russian media people and the political establishment. Among the regular participants of the Pioneer Readings are TV presenter Ksenia Sobchak, Deputy Prime Minister of the Russian Federation Vladislav Surkov, actor Ivan Okhlobystin, head of Russia Today TV channel Margarita Simonyan and others.
From April to December 2009, he was the CEO of Face.ru, a niche social network for representatives of the fashion industry. From October 2009 to January 2012, Vasily Brovko was a co-producer of the Infomania program, which the Apostol company produced for the STS TV channel. In 2010, the program received a special prize from TEFI television critics for an experiment in the field of convergence of television and the Internet. Infomania was nominated twice for TEFI itself.
In 2011, as part of the management of the Apostol Media holding, he was engaged in the production of the weekly program Moscow 24/7 about the “life of ordinary Muscovites” for the TVC channel. The program was nominated for the TEFI award.
In March 2011, in partnership with Tina Kandelaki, he founded the investment company AM-Invest, which finances Internet startups, develops software and creates educational computer programs for schools, and became its CEO. According to Vasily Brovko, he and the Apostol team have previously worked on software development, including several platforms related to financial management in educational institutions.
In October 2011, he worked on the "Concept for the development of youth football in Dagestan" within the framework of cooperation with FC Anji. It included the training of the coaching staff and the creation of infrastructure throughout the republic, and also organized the presentation of one of the most expensive football strikers in the world, Samuel Eto'o.
From 2011 to 2012, together with Tina Kandelaki, he launched the national educational project "Smart School", which includes the regular holding of the all-Russian educational forum "Smart School", trips to regional schools and the work of the network project "Smart School.rf". The latter is an open discussion platform for exchanging views on the problems of the education system and building feedback with representatives of the Public Chamber, the State Duma and the Government of the Russian Federation. In November 2011, the portal received the "Runet Prize" in the nomination "Science and Education".
The project is based on the idea of a school-park. The "Smart School" implements an individual approach to each student. Children are taught to manage their lives responsibly, to “design” it. Students are involved in real project activities that solve real problems. The educational program will be created by teachers and students themselves. The educational program of the "Smart School" is based on 5 meaningful axes that determine its specificity: figurative and artistic modeling of the world, psychologization of the educational process, intensive study of foreign languages, productive work, school sports.
In February 2012, he rebranded the Apostol Center for Strategic Communications. The new Apostol brand was created by the Hunt Haggarty agency.
From 2012 to 2013, he was in charge of PR promotion of Rostec State Corporation in Russia and abroad. Under his leadership, a number of projects were implemented, in particular, in December 2012, Rostec was rebranded, all components of the brand were updated, and a new multimedia website of the state corporation was created. The cost of these works amounted to 1.5 million dollars. The project was carried out by the Apostle Center for Strategic Communications, which involved the British agency Winter and a group of designers led by Hazel Macmillan. The Rostec website was developed by SomeOneElse creative agency.
Vasily Brovko left Apostol in December 2013 and first headed the communications service of the state corporation, and later became director of communications, analytics and strategic research at Rostec.
