Well, imagine that you want to do a concert for group X.
1. First you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. You will learn about free dates from these wonderful people. Now you need to meet the band, or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.
2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert
(There are three types of payment: if the group is well-known and gathers from 300 or more people, then as a rule this is a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even less often the system "the first N-thousands go to the club, the rest group". The latter type occurs in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;
- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;
- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;
- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.
3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.
4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four gigs for little known bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.
The ability to organize an event is an important skill of every modern person. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.
I see the goal, I believe in myself
The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and were forced to perform secretly.
Home concert, or Back to the USSR
In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.
Today, it is possible to use sound recording equipment within the framework of apartment buildings. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.
Help from a non-profit organization
How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.
Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.
What to show the viewer
Define the target audience. Studies show that people of all ages and social classes donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.
How to organize a charity concert and determine your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.
Target audience and repertoire
Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.
Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore the musical tastes of your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, and culinary recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.
Speech structure
The musical tastes of the target audience have been studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.
The image of the musicians and the tasks of the producer
Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. For a young audience, abrupt movements and extravagant appearance of the musicians are appropriate. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.
How to organize concerts? It's difficult enough. There is a popular expression among managers and organizers: "If you want everything to be good, do it yourself." This wise aphorism captures the main problem of all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.
As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then the best musicians will contact you. Of these, the most talented and disciplined should be chosen. Then success is guaranteed.
Where to hold a concert
A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money for rent. If there is no professional concert hall, you need to turn on your imagination. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.
How to organize a concert of the group, will tell the practice of holding festivals of contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.
To lead is to foresee
It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no outlets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.
distinguished guests
How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.
Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.
The artist's fee may vary depending on the circumstances. The date of the concert is of great importance. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and the density of the star's tour schedule are taken into account. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.
There is a widespread opinion that in order for a pop singer's concert to be successful, the organizers need to invest in it a large amount of their own strength, energy and money.
Show business is currently filled with professionals. There are concert agencies that can organize the performance of an artist. For example, on the site http://www.concert-agent.ru you can learn more about the professional organization of concerts.
How to organize an artist's concert in your city?
Many people have a question: is it possible to organize an artist's concert on their own? Let's try to answer this question by listing the necessary actions in order.
To hold a concert in your hometown, you need certain funds. You also need to stock up on patience, courage, perseverance and connections.
These qualities will be needed in negotiations with representatives of artists or musical groups. It will not be difficult to find their contacts - usually they are listed on the official websites of the musicians. If the desired performer is just starting his concert activity, then he himself will be interested in holding frequent concerts to attract the public to get acquainted with his work.
If you want to invite famous artists to hold a concert, you will need to tune in to serious work. It is rather difficult to agree with them, but it is possible. After all, if you suffer for a long time, something will work out. If you manage to assemble a team of employees who think in unison with you, share your attitude to music, and are ready to overcome all the difficulties that arise, then the concert will subsequently exceed all expectations!
Choice of location and equipment
It can be very difficult to wedge into an artist's busy schedule. Their movements are fast, the cities replace each other. After going through all this, you finally agreed with the chosen artist and agreed on the date of the concert. Try to take into account all the nuances before arrival, so as not to waste time.
First, find a suitable room and musical equipment. The choice will depend on your budget and desired scale. If the invited musical group is small, then it is better to rent a music club. But famous artists should be offered something more spacious, quite possibly a stadium.
It is even more profitable to rent a room with the equipment already in it, but you need to make sure that it is of good quality.
Concert advertisement
Good advertising is needed to gather an audience. Here it is better to use the media and the Internet. Active use of social networks such as Vkontakte, Odnoklassniki will help promote the event at minimal cost.
Do not miss the traditional methods of promotion - posters in busy places in the city, advertising in newspapers and on television.
It is also necessary to take into account the artist's requirements - the so-called rider, which indicates information regarding the choice of a hotel, the necessary things for rest and preparation for a performance, a restaurant, and a cultural program.
Before starting, you need to discuss all the conditions about the artist's fee and ticket prices. In this case, a good option would be to combine the expected profit and the cost of tickets available to spectators.
If you take into account all the above recommendations and follow them, then the day of the concert will be the most pleasant and long-awaited, you will be at the top of fame and enjoy the work done and profit, and perhaps this will become your source of income!
Organization of concerts as a business can seem quite complicated. But if there is a desire to make money on music in this way, we will describe where to start for an entrepreneur and show the profitability of the project.
At first, it will be very difficult to deal with organizational issues. Indeed, in large cities there is high competition between such firms, and in small towns it is difficult to provide the required conditions for artists. It is possible that you will have to work without profit at first, or even invest your own money, until you create a name for yourself in certain circles.
Registration questions
Of course, in order to become a concert organizer, it is not necessary to go through registration with the tax service. But the fact is that artists will be more willing to conclude an agreement and make a deal if you represent a legal entity or are registered at least as an individual entrepreneur.
In the first case, the company is more trusted by sponsors, singers and club owners. But individual entrepreneurs have the opportunity to pay less tax to the state under a simplified system. And the process of paperwork at the same time is much cheaper and faster.
If several people unite to organize such a project, then you have to open an LLC. This will make it much easier to deal with the many issues that confront the organizer of concerts. It is important to indicate the correct OKVED code. In this case, 93.29 - services in the field of entertainment and recreation is suitable.
Market analysis
Where to start the first business? You can choose two directions:
- Focus on your own tastes, invite those artists that you personally like and hope that someone else wants to attend such an event.
- But in order to earn money, it is advisable to conduct a survey among city residents, acquaintances, on forums and find out which groups and directions in music others prefer. If you are going to hold a concert with the performers that most people are waiting for in the city, with proper organization, you can earn large sums.
Before you tackle all the issues, draw up a business plan and decide what you need, what is missing, how much you have and what you will focus on.
Artist choice
Thinking through the upcoming event, decide how best to do:
- Invite only one artist or group and offer the audience a solo concert.
- Or to gather several performers in one hall and provide the audience with something like a festival.
It is worth noting that it will be difficult for a beginner to get a “star”, so it makes sense to target aspiring singers who may not even have their own producer yet. In this case, they will be ready to cooperate for a small fee and present the minimum requirements. Sometimes such bands perform at the club even for free, just for an idea or advertising.
To clarify the conditions and cost for the performance, it is advisable to conduct preliminary negotiations with the producer or the singer himself. It would be useful to clarify the tour schedule in order to offer a performance at a time when it is convenient for him.
What needs to be prepared?
It is quite difficult to organize an artist's concert on your own. This will require many details to be taken into account. Start with the platform and equipment. So, depending on the group, its popularity, the number of people who want to attend the event, you need to find a suitable place in the city for this.
Usually for concerts choose:
- Clubs that already have all the equipment, lighting and a place for the public.
- Stadiums where there is enough space for a large number of people.
- Houses of culture or other concert halls.
It is important to agree with the owner of the establishment about acceptable prices, date, possible discounts, ticket distribution and advertising. Do not forget that certain technical equipment is needed for the performers to perform, and in each case it will turn out to be something else.
Well-known groups have a technical rider on their official website, that is, a list of those tools and other equipment that will be required for their performance. But you can personally discuss this moment with the producer or artists and rent equipment in advance. Make it available through special agencies, studios, rehearsal rooms, houses of culture, etc.
Sometimes it makes sense to pay a little more for renting a club for a concert than to separately look for a venue and the required equipment. Indeed, in such institutions, usually everything is already there for performances. In addition to music, you need to prepare lighting, as well as hire specialists responsible for setting up sound, lighting, etc.
Almost no concert is complete without the involvement of sponsors. They are needed for financial support, assistance in organizational matters, or for advertising and ticket sales. There are two main forms of cooperation:
- Financial - it can be profitable, but usually this is rarely done and only with already well-known firms. No one allocates money directly to novice organizers.
- In the form of barter - that is, you place a company logo or advertisement on posters, tickets, walls and on the stage, and the sponsor offers some kind of help for this. This may be the dissemination of information about the concert, the organization of a press conference for artists, the provision of accommodation for them, a hall for performances, equipment, printing products, etc.
- Print flyers and distribute them in crowded places, leave them in youth cafes, educational institutions, etc.
- Put up posters all over the city.
- Use the services of special agencies that will not only help sell tickets, but also create advertising.
- Make a page on the Internet or on social sites, provide information about the concert on a local forum.
- Organize a press conference and invite journalists.
What else to pay attention to?
In order for the expected event to take place and be held at a decent level, you need to do the following:
- When inviting artists, take an interest in their requirements and wishes. Arrange for them accommodation, meals, rehearsal.
- A few days before the concert, you can do a press conference or an interview on a local TV channel with performers.
- When drawing up a club lease agreement, note in writing all the details and features of the premises after a thorough inspection together with the owner. After all, any damage will have to be reimbursed to you as the organizer of the event.
- Payments are made after the performance, although some artists require a deposit of a certain amount even before their arrival.
- Don't expect your first profit to make you a rich man. Perhaps a few concerts will have to work for free or even at a loss. It will take some time to create the company's image and gain credibility in the musical environment.
- Take care of the security of the premises or the stadium, because there will be a lot of people at the event. It is convenient to do this with the help of special private firms.
- Think through the entire scenario, and also hire a host. It is important to write down in advance what to say and when, the order in which the artists will appear, etc. Some performers provide their own lyrics for such occasions.
- Before the concert, give the technicians the opportunity to set up equipment, lighting, and the performing group to rehearse on stage. To do this, it is better to allocate a whole day.
- Keep in mind that when renting a club, it is much more profitable to take it on weekdays. Then the cost will be lower, and it is easier to carry out preparatory work, since at this time there is a low attendance of such establishments.
Profitability
In order to calculate at least approximately your expenses and expected profit, you need to think about how much the ticket costs, how many people are expected for the concert and clarify the prices for all the organizational points listed above. Here are some approximate figures.
If you set the ticket price at 250 rubles and sell them in the amount of 500 pieces, then the income will be 125,000 rubles. With the indicated expenses for organizing the event, it turns out to earn 50 thousand in its pure form. Thus, already from the first concerts, you can reach the full payback of the business.
Video: lecture - Vladimir Filippov, organization of concerts and tours.
Hello! Lately I've been more involved with my band and I've run into some problems organizing gigs. It turns out that when you have a band that can perform at least every day, there are other difficulties. I will tell you about these difficulties and how to deal with them in this short article.
So. The hardest part is over. You have assembled a great team, you easily find a common language with your classmates and together you manage to make cool music. You are rushing and not only you notice it. Great. I must say that only a few reach this stage. Most of them merge along the way: they don’t find musicians, they get tired of starting all over again, they give up music, give up concerts, fuck themselves and those around them for nothing, and so on.
The first way is to sit straight on the priest.
Another 90% of the remaining survivors go this way. This is a great strategy if your plans do not include conquering the world and the Olimpiysky sports complex packed to capacity. I cannot judge such people. Leadership is not for everyone. Eggs are different for everyone. Some have steel, some have papier-mâché. That is why not everyone is able to start their own business and devote their lives to it, preferring to work at work until retirement, where you will face the inevitable collapse of hopes and ambitions, the ultimate drop in your own standard of living and, in general, sheer disappointment in the chosen life path. Well, okay, this is all from another article, maybe someday later I will bore on this topic with broader strokes.
Why is the option of sitting on the priest exactly bad? And nothing is bad. Everything is as always - that is, nothing. You have a group, it even seems to be doing something, performing somewhere and sometime, waiting to be invited, fed, watered and put to bed. It doesn't matter if you have records or not. One cynical uncle with a dark past in show business once told me that "nobody just needs songs." And no matter how painfully it beat on pride, I have to agree with him. Even if you have 100% hit, it's not enough. We need a legend, we need a bright image, we need PR, otherwise everything is decay.
Decay is when you are not serious about your music and are not willing to risk everything for it. If you sit and wait for someone to call you to play a concert, you have nothing to live for. Kill yourself and your lazy musicians, make room on the stage for more active guys :) Ok, I didn't mean those for whom music is just a hobby, but the article is not about them either.
Path number 2 is the path of the Jedi.
You have sat enough on your sides in anticipation of a miracle and have already managed to grow fat and gain some immobility and sluggishness in your actions and decisions. Well, the good news is that you are ready to change. As they say, the maggot realized. We take ourselves by the crown and begin to methodically pull out of our own cozy swamp.
We pass to the main thing.
How to make a concert for your band.
Here is your action plan:
- We are compiling a list of all clubs, bars, concert halls where you could theoretically organize your gig.
- We find contacts of art directors and organizers who work in these clubs/bars/restaurants, etc. We write letters to them or call them on the phone if they do not read letters. Find out the layout of the organization of the concert. If someone has trouble speaking and writing well, trust someone who doesn't let you down. You need to make the right impression first, and your first question shouldn't sound dumb. It would seem that simple logic, but logic, like literacy, is far from a universal trait.
- You have received answers to your questions. Someone sent you right away, someone asked "what kind of group is that?" drunken orgies stir up.
In case someone didn't understand me, the "percentage of input" scheme is the best for a beginning musical project. You bring n-th number of people to the concert, they buy tickets. Part of the proceeds from ticket sales is taken by the club, the rest is yours. Of course, the club still earns from the bar. The more a club makes from a bar, the happier their art director is and the more they want to communicate with you in the future. So, the drinking public is good, no matter how blasphemous it may sound.
- We supplement our plate with contacts and addresses with information on layouts and prices / conditions. How come you haven't got that sign yet? I'm annoyed.
It is useless to ask if it is possible to hold a concert tomorrow. Specify at least a month ahead, preferably 1.5-2. If the site is large - six months ahead. But most likely, this is not your scale yet, so don't worry. When it's their turn, they will call you.
What you will inevitably encounter at the stage of collecting information:
- Some clubs will refuse you under the pretext of "not the format of our institution", which in fact is complete garbage. There is no such thing as "house format", there is money or losses that you can bring to the club. If your group doesn't have a name (=the art director hasn't heard of you) and you're potentially unprofitable for the club, they'll tell you "goodbye" at the very first stage of communication with them. Sadly. I encountered this when organizing concerts for my gang. But this is no reason to despair. And that's why.
- Some clubs will offer you to speak on their terms. Someone will give you an evening for a solo concert, and someone may offer to participate in another hodgepodge. Some clubs make concerts themselves and recruit groups for the evening themselves. There are clubs without a name, new establishments that have not yet formed an audience and they grab every opportunity to earn money. You need to work with such establishments. This benefits both you and them. It is useless for a small group to rent the Olympic sports complex if three friends and a couple of family members come to the concert. An equal cooperates with an equal. A simple rule that is generally useful to know and repeat to yourself more often in life.
In any case, you must understand 2 simple things
- Your group is your business. If you're not ready to start treating your music like a business, re-read the point about hitting yourself against the wall.
- For the club, your performance is their business. They have no euphoria and tenderness from your creative impulses and never will. There is only a dry balance - the box office after the end of the event. There is money in the cash register - everything is ok. A lot of money - zashib. Is the club gone? You didn't bring guests? They paid the bartender/waiter/sound engineer/cleaner/security guard. And you stupidly didn’t even work to zero? What conclusion will the art director of the club make. Right. He doesn't want to work with you anymore. Standing on the carpet at the owner of the establishment, he will report for your fakap, which became his fakap, which became the fakap of the establishment and put the owner on the loot. The law of communicating vessels.
Welcome to the entertainment industry!
Yes, I almost forgot about the hodgepodge. There are quite a few such events. they are concerts for 4-7 groups, sometimes more. Everything happens in complete turmoil, it is impossible to adjust the sound, to make a proper impression on the audience with your performance - even more so. The organizers of such festivals often sell tickets to the bands themselves so that they can distribute them further. In general, this is the most pioneering, most terrible option. It is bad because no one here has professionalism, neither the bands, nor the organizers, nor the sound engineer. Everything is complete schoolboy. The output from such events is zero. They do nothing for the image. Attracting a new audience? Doubtful. I have a bad idea of a person who will trample on such a fest. What for? Drink beer? Therefore, I simply do not consider the option of school matinees, and I immediately send such grief organizers away or put a barrage price on our performance. Questions disappear by themselves.
Learn to be professional. Learn to run your own gigs. Learn to put on your show and keep the listener in suspense. This is much more important than performing in front of a crowd of teenagers who don't care about you. Be very selective about these activities. I won't say they all suck, but for the most part they do.
Concert for 1-2-3 groups is ok. More than 3 is overkill. Or is it already an open-air festival like Invasion. That is, not yet our format.
So, you have beaten out a date for your SAMI performance. And now the fun begins.
How to fill the hall with people?
You make a poster, make events on facebook and vkontakte, spam all your friends with a message about the upcoming wonderful gig. And you watch how many people express a desire to go to the concert, some part will say "maybe". Most will not care about your concert. A great test of your friends' loyalty.
At this stage, I stop my story, because. I can not give any recommendations about PR events, so far this topic has not been disclosed by me. This is what I've been thinking about the most lately. It is not possible to experiment so often, because. it makes no sense to perform more than once a month, people quickly get tired of your music, and access to a new audience is a difficult thing. If you have any thoughts on this - share in the comments, I will be happy to discuss with you ways to expand the fan base and attract a new audience to my work.
If you think in economic terms, then your group is a new brand that you are promoting to the market. The brand must give the consumer some value so that he wants to buy it. Here a lot of questions arise about the formation of the image, naming (yeah, how you called the group is very important), a unique selling proposition. This also includes work on brand awareness, promotional campaigns, content creation, content promotion. Your content is music, videos, photos and interviews. This also includes direct advertising (posters, flyers, Internet (ppc, smm)) etc. As you can see, this is a rather serious game and, in general, quite expensive. There must be guerrilla methods that will allow you to take the first steps before you break even (break even, break even). What works and what doesn't, you can only learn from your own experience and mistakes. No one wants to burn chips.
I read a lot of articles about the music business. And by and large they are all about nothing. And here's why: a certain undeserved aura of exclusivity and unusualness is attributed to this business. But in fact - the same eggs, only in profile. You are the artist, you are the product. You are responsible for the quality of the product, but in order for it to be bought, it must be promoted. And this is all in textbooks on economics, management and marketing, just in a little different words. There are two ways - to work on demand and to be a group of "Ivanushki". They earn ok, but the music is complete shit. + Such projects have a high monetary threshold for entering the market. In other words, you need to swell a lot of money into promotion at the first stage so that it goes. The second way is to create your brand and your trend little by little. The way of Steve Jobs. The path is difficult and life may not be enough. This is the path of creative people. If craft is more important to you, just sell yourself to the producer. Just be prepared that he will choose from hundreds of people just like you. And you may not be the most genetically valuable material.
Respect for reading and patience :) Music is cool. Creating a group is just the beginning.
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I don’t know how everything happens in the big cities of our country. I myself am from Petrozavodsk. The Internet is a good mover in this matter, as I think! It all depends on what expanses the group wants to cover ... In the sense of performing in Europe in Russia or somewhere else. ..I'll just express my ideas on this topic... It makes sense to write not only demos, singles, but also videos. of the available repertoire, select a stage image and pump it up, as if you did it at a concert. At the same time, try to show directorial talent based on your concept as a whole or turn to someone for help so that it is filmed with soul. After all, for sure, through acquaintances there will be a photographer who can shoot well and he will turn out to be someone’s acquaintance and he will be interested, especially if he didn’t shoot like that and this experience will be for him and mutual assistance is obtained, it is also possible to move with a video operator. In our circle, for example there are such people, thank God. Of course, not for free, but for a democratic price, since people have experience shooting. Yes, it will not be a super duper clip like in popular bands, but it can be done in an acceptable underground quality. And it will be small but a movement that can shoot hard. It all depends on how competently it is to work it all out. It's the same with singles, demos. And post the so-called product on YouTube on social networks wherever possible. This is a very good help! Regarding concerts. The best thing is to get to open for a well-known band, you may have to pay, but it all depends on situations, but you can consider it as an option! Or a concert with two or three unknown bands and a headliner (It also makes sense to participate in incomprehensible hodgepodges only somewhere at the beginning, at the end it will be all shit who plays what, someone gets drunk, and someone gets bored, because, for example, comrades played before you so that the ears could not stand this mockery). It makes sense to make a banner of a small size with the name and logo of the group and hang it over the drum kit or in another place visible to everyone during your performance, if the organizer allows it, of course. If you have to your music to anyone's taste, so as not to ask the question - "What kind of group is this?" The problem with the sound along the way is not only with us at PTZ, but in St. Petersburg, according to my friends, musicians who went to perform in St. Petersburg Clubs. I don’t know how it is. Not everyone has the opportunity to carry a backline with them, and most do not have it yet. ..But it also cannot always save the situation. But a greater percentage of the fact that you will nevertheless stand out from the rest of the participants and this will attract the attention of the listener. that he doesn’t need to do anything). Or carry a floor preamp with you, which will save the situation a little ....
I'm trying my hand at promoting a very successful music project and looking for all the information that pertains to it :) Your article shed some light on some remaining questions :)
Maxim, thank you. Much of your article was already clear to me, but I found something useful for myself.
Maxim, thanks. You had to answer, you can understand.)))
Interesting article, thanks. He drew attention to ".. and together you manage to make cool music.". And how are you convinced of the coolness of your music? Since the early 2000s, to my ears, no one worthy has appeared. In addition, there is a feeling that all niches are occupied, and simply no one wants to deal with young people, and it’s good without them. It remains to be patient.
Still, promotion is promotion, and the quality of the material should be very good. Sadly, on our stage, listenable bands can be counted on the fingers, and those who want to listen to, and even less. And these bands, at best, spend part of their performances abroad, at worst, they stop playing. So, in my opinion, there are two ways: - find a local niche and squeeze all the juice out of it by promotion, image and other non-musical means, while there may be earnings, since the audience will be large here; - be critical of your own music, compare it with foreign music, and ask yourself more often whether you would listen to such music yourself, whether something outstanding or another passing material has really been created. In the second case, with positive answers to all questions, the main thing is to ensure maximum accessibility of the material. As for concert hodgepodges (as it happens in Moscow), I agree. They are only suitable for training to perform on stage in bad conditions. But thematic fests attended by the right audience can be a good intermediate step on the way to their own solo concerts.
Intra-group psychology of interpersonal relations, PR, marketing of the pop industry is of course interesting .. But damn it - boring). I thought something when I saw the headline) - That your store ORGANIZES A MEETING-PARTY-CONCERT OF ITS BUYERS!. Where will you play and buyers and in general - We will all have a "club" and a club meeting) - that would be interesting) I would pay for the ticket with pleasure)
I agree with the article, but only partially. Firstly, maybe what was described is suitable for Moscow or St. Petersburg, but since I live on a happy periphery in the city of Krasnoyarsk, such a promotion format will be VERY difficult for us. Of all the groups in our city, only 2 groups can be singled out, which really took the path of solo concerts and image promotion and achieved some kind of recognition. However, the fact remains that for the most part, over the years of existence, they spend more money on music than they earn from it. Secondly, in our city there is only 1 (with a population of a million) club, which constantly hosts concerts of groups playing their own music. Everything else is taverns for labukhs and 90% of musicians make money from this. From time to time there are concerts like Emerjanza or fests, as described in the "hodgepodge" article, but they are wildly cool and the most seasoned bands tend to play there. Therefore, I consider the feature about "not playing hodgepodges" to be ineffective, since the market will always dictate its conditions, and in these conditions you need to perform at every opportunity, ESPECIALLY if it's a cool fest even with 10 bands. And most importantly: I have never seen a single group that plays its own material and that starts earning money from the first concerts, also giving solo albums. To make solo albums in clubs, and even to be visited when you are not known to anyone except your friends, is simply unrealistic. The only way out for this option is to rent a club at your own expense, make advertising at your own expense, pay for small expenses at your own expense, pay for the filming of the performance and parties at your own expense, and everything else ... naturally at your own expense.
