There are many theories about hashtags on Instagram: how they work, increase reach and help promote an account. We’ll tell you how everything really works and how to work with hashtags, select tags for a post and analyze effectiveness.
What are hashtags on Instagram
A hashtag is a word preceded by a # symbol that acts as a link within a social network. Users use hashtags to mark posts related to a particular topic. Sometimes personal hashtags are created to separate the posts in the account into different categories.
On Instagram, you can put up to 30 hashtags under one post. All subsequent words simply will not work as hashtags, but will look like plain text.
Hashtags can be put not in the body of the post, but in the comments. The main thing is that this comment is left by the owner of the account.
It does not matter how much time has passed between the publication of the post and the addition of hashtags. But if the hashtags are added much later, the post will not reach the top for them: this is greatly affected by the speed of gaining likes, and for old posts it is low.
There are also hashtags in stories. They work on the same principle as hashtags in an account: when clicking on a tag, the user goes to the feed with other publications where the same hashtag is used.
What are hashtags on Instagram for?
Hashtags solve several problems: from contest mechanics to account promotion.
Sort photos by topic
Initially, hashtags were invented to determine the topic of publications: it is really convenient to find all posts about food in one click. And now hashtags work this way, especially in people's personal accounts.
Create rubrics
Bloggers or brands write about different topics. So that posts in one account do not mix, they use personal hashtags with a category designation, for example: #mashaest, #mashasport, #mashatravels original).
Help to hold a contest, giveaway, sfs
Without hashtags, most contest mechanics would be impossible. By hashtags, the organizers find participants and determine the winner.
Group UGC content
Brands find posts with UGC through hashtags. Users post reviews, photos from establishments, shots of products on their personal pages, but at the same time indicate the brand hashtag. With the help of the hashtag, the company finds this content and can react to the publication or use the author's post on their page.
Attract new people to your account
Users find new accounts through hashtags and like or follow the account.
Help find clients
In some areas, unspoken rules have been formed for publishing hashtags through which you can find the accounts of people or companies of interest to you.
For example, nail salons and private masters indicate the hashtag #manicure NAME OF THE CITY (district, metro station). Customers are aware of this and are looking for a service in the right place using hashtags.
What is a shadowban
It is a myth. For several months, the topic of the shadowban has been very relevant for marketers. According to the theory, Instagram bans for some tags, and the account does not appear in the search results for them.
Instagram support denied this information. Representatives of the social network explained that the algorithms for generating hashtag results are very complex and not all posts, in principle, can get into this feed. Therefore, sometimes (rarely) the post is not shown by the hashtag, but the point is not at all in the shadow ban.
However, there is a blacklist of hashtags: they are associated with prohibited topics (violence, obscene language, sexual content). They are prohibited from being used.
How to get to the top by hashtags
Being in the top 9 publications for a popular hashtag can bring additional likes, reach, and sometimes subscribers.
Hashtags are conditionally divided into:
High-frequency - more than 100,000 publications.
Medium-frequency - more than 50,000 publications.
Low-frequency - up to 50,000 publications.
Depending on the size of your account, choose the appropriate type of hashtags. Hundreds of factors affect reaching the top by hashtag, but the main one is the speed of a set of reactions under the post.
- Select the tag you want to rank for.
- Look at the current top: how many likes are on the posts and when they were published.
- If your account usually gets fewer likes in the same amount of time, choose a less popular hashtag.
- Determine when to post when your audience is active (via Instagram stats or more advanced with , details below).
- Post with a hashtag.
An easy way to rank for a popular hashtag is to also show stories with that tag in the hashtag results. In them, the competition is lower than in the tape. Try to get into the collection of stories.
The most popular hashtags on Instagram
Users search for the most popular hashtags on the social network. There are millions of posts with these hashtags. They have a common theme, for example:
#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #picoftheday #like4like #instagramanet #instatag #smile #friends #fun #fashion #summer #instadaily #igers #instalike #swag #amazing #tflers #follow4follow #likeforlike #bestoftheday #l4l
As you can see, most hashtags are aimed at mutual activity. Once upon a time, users could honestly reply with a subscription to users who posted the #follow4follow hashtag. But now you will only collect mass followers and mass likers.
It is impossible to reach the top for such hashtags, and you will quickly fail in the general feed. They only give autolikes from users who are set to post with popular hashtags.
Why do you need it? What will the most popular hashtags on Instagram give you? You will get extra likes. But this is activity from irrelevant accounts, most often commercial or bots.
Eat how to get to the top by thematic hashtags, thanks to the use of popular hashtags without cheating.
- Post with 30 popular hashtags.
- After 5-10 minutes, delete these hashtags and put thematic, low-frequency ones that will remain in the post forever.
This scheme does not look like an example of competent promotion, whether to apply it is up to you.
How to find popular hashtags on Instagram
Services for selecting hashtags
Popular tags are published on different resources - there are a lot of them in Google search results. You can find collections in apps like MyTager.
Start typing a hashtag in the Instagram search bar and the social network will suggest similar options.
Does account promotion through hashtags work?
The scheme of getting likes only for specifying the correct words in the signature looks attractive, but this method is outdated. Some users believe that hashtags will help them promote their account, but in practice it turns out that they receive only a few dozen likes (and this is not a bad result) from irrelevant accounts.
Whether hashtags are right for you to promote your account, you can only find out by experience - test the effectiveness of different hashtags.
Users do not search for information on thematic hashtags, new accounts are found in the “Recommendations” section. Getting there is a separate challenge. The list of recommended publications is individual for each user. It is affected by what the user likes, comments and saves.
How to find thematic quality hashtags
Use no more than 5-10 hashtags per post. Choose hashtags that are relevant to your account. To find them, refer to the accounts of competitors. See what hashtags your audience is using.
Come up with hashtags yourself - determine the keywords of your account. Keep in mind that Instagram doesn't differentiate between word declensions, so nouns must be in the nominative case.
Do not use too long phrases, because spaces do not work in hashtags and it looks sloppy.
How to use hashtags on Instagram
Just like in the real world, Instagram has its own unspoken rules of communication. In order not to look stupid, stick to the rules for posting hashtags.
- A hashtag is a word, not a phrase.
#Do not #write #sentences from #hashtags. This looks messy.
- Don't use someone else's personal hashtags.
Make sure that if you are not just not the hundredth #waving, but also not the second, so as not to confuse your subscribers and the subscribers of the hashtag author who took it first.
- Remember that hashtags get read too.
And #super #cute #sexy #girl will confuse your friends and colleagues.
How to analyze hashtags with Popsters
Analyzes posts with hashtags from any Instagram account. See your statistics, statistics of your competitors or any accounts you are interested in.
To start the analysis, find the account through the search bar. Select the date range you need and click the "Upload" button.
On the left is a section with graphs. There are two indicators of interest here:
Hashtags
The graph shows the number of posts with a specific hashtag for a given period. This indicator counts the number of hashtags used in publications, finds the most popular hashtags in the account.
Hashtags/ER
The graph shows the average ERpost for posts where hashtags are used. This graph will help you evaluate the effectiveness of contests or categories.
Relative activity by hashtags
The ratio of average activity in publications with certain hashtags to regular publications.
Search by hashtags with criteria
To find posts of a certain type that contain a hashtag, select "Search by hashtags" in the search bar. Enter the hashtag you are interested in and a set of parameters: "+has:audio", "+has:video", "+has:photo", "+likes:100". This will filter posts by media type and number of likes.
Conclusions:
- A hashtag is a link within a social network that helps you find similar posts, organize a contest, and create headings.
- You can add up to 30 hashtags to one post. Spaces do not work in them, and social networks also do not distinguish between word forms.
- Hashtag marketing is no longer working.
- Collections of popular hashtags can be found on special websites or apps.
- You can find relevant hashtags for your account from competitors or from followers.
- Popsters analyzes the effectiveness of hashtags.
An interesting article in continuation of the topic:
- : tips for better account growth.
Why do they need these tags?
Likes, likes and more likes. With the right combination of circumstances, the first likes appear 5-10 seconds after the publication of the photo on Instagram.
Don't even count on new subscribers. At least I didn't get anything.
How to use them?
All hash tags (use them in blocks) must be inserted into the description of the photo when it is posted. Here's how it is after posting.
For maximum effect:
- 5 minutes after posting a photo, go to view the comments on it
- Delete hash tags placed there
- Post a new block of hashtags
By the way, to cover your tracks, you can remove the tags. Likes are not going anywhere :)
And here is the list
The list is divided into thematic blocks. I personally only use the first block of hashtags. I recommend beauty girls to put down their hashtags. By the way, you can use all at once or one after another.
For convenience, I saved the list in the default iPhone Notes app. When necessary, I copy the tags from there and paste them into Instagram.
Russians
#russia #vk #vkpost #russia #love #moscow #i #autumn #photo #snow #porussian #winter #peter #metro #fashion #style #girl #journey #sky #night #morning #beauty #evening #girls #rain #beautiful #house #city, #summer #photonog #food #cat #cat #kote
Follow me completely
#follow #followme #followforfollow #followme #follower #followers #alwaysfollowback #followbackalways #teamfollowback #ars @ibragimovars #followbackteam #f4f #ifollow #followall #followhim #followher #pleasefollow #pleasefollowme #me #likeforlike #like4like #likeback #instagood # tweegram #photooftheday #iphonesia
25 most popular
#instagood #tweegram #photooftheday #iphonesia #instamood #tbt #igers #picoftheday #instagramhub #ars @ibragimovars #iphoneonly #instadaily #bestoftheday #jj #igdaily #webstagram #picstitch #follow #happy #sun #love #beautiful #summer #cute #me #girl
tags for chikul
#girls #girl #me #love #blonde #hair #cute #gorgeous #smile #beautiful #model #hot #pose #women #ars @ibragimovars #hotgirl #hotgirls #beauty #adorable #heart #face #lips #eyes #mouth #stunning #tagstagramers
Alpha males affix these tags
#boys #boy #man #men #cute #hot #gorgeous #smile #beautiful #pose #face #heart #eyes #me #ars @ibragimovars #mylife #guy #guys #hotguy #hair #model #male #malemodel #abs #hunk #tagstagramers
In general, it seems to me that it is easier for beautiful girls to unwind in social networks. Everyone else has to stand out.
Promoting an Instagram account is a routine and tedious task. For 6 months now I have been using the service https://pamagram.com/ru. This is a fully automatic online tool that likes other photos on Instagram. Users like it and they subscribe to me. I recommend!
A hashtag or hashtag is a word or phrase preceded by the # symbol. Users can organize a group of posts by topic or type using hashtags - words or phrases that start with #. For example: #instagramaru. Hashtags make it possible to group messages of the same type. This way you can find a hashtag and get a list of photos that contain it. Instagram hashtags are used to find photos that will be of interest to you. Also, one of the most effective ways to promote your Instagram is to use hashtags.
How to use hashtags on Instagram and Twitter? To do this, it is enough to indicate in the comment to the photo or in the description the symbol "#" and then the word with which this image is associated. Using the most popular instagram tags gives you the opportunity to attract new visitors and potential followers to your account. In this article, we have collected the most popular hashtags on Instagram so that you can use them for their intended purpose.
Most Popular General Purpose Tags
#love #TFLers #tweegram #photooftheday #amazing #picoftheday #food #instadaily #instagood #bestoftheday #instacool #instago #all_shots #webstagram
There are tricky Instgram tags for recruiting followers, likes, comments. There are many users on the network who are ready to put mutual likes and subscribe to accounts for free in order to increase the popularity of their microblock. If you add the following tags under your Instagram photos, you will definitely see an increase in activity on your account.
#follow #f4f #followme #followforfollow #like #like4like #TFLers #liker #likes #l4l #likes4likes #comment #comment4comment #TFLers #c4c #commenter #comments #commenting #love #comments4comments
If you run your Instagram as a beauty columnist or a lover of fashion trends, then use thematically popular hashtags in this area.
#fashion #style #stylish #love #me #cute #photooftheday #nails #hair #beauty #beautiful #instagood #pretty #swag #pink #girl #girls #eyes #design #model #dress #shoes #heels #styles #outfit #purse #jewelry #shopping #glam #makeup #instamakeup #lipstick #gloss #mascara #palettes #powder #eyes #base #beauty #beautiful
Photography is one of the most popular topics on Instagram. According to statistics, about 30% of the accounts in this network belong to photographers, artists who post their work or inspiring pictures for others. If you want to get their attention, then use hashtags on the following topics:
#art #illustration #drawing #draw #picture #photography #artist #sketch #sketchbook #paper #pen #pencil #artsy #instaart #beautiful #instagood #gallery #masterpiece #creative #photooftheday #instaartist #graphic #graphics #artoftheday #photography #photo #photos #pic #pics #picture #pictures #blackandwhite #bnw #monochrome #instablackandwhite #monoart #abstract #art #abstractart #instaabstract
Another block of popular hashtags on Instagram is social. General tags are collected here if you post photos of people, portraits, selfies, group shots and want to draw attention to them.
#me #instamood #cute #igers #picoftheday #girl #guy #beautiful #fashion #instagramers #follow #smile #pretty #followme #friends #hair #swag #photo #life #funny #cool #hot #bored #portrait #baby #girls #iphonesia #selfie #selfienation #selfies #portrait #girls #guys #boy #TFLers #boys #love #couple #cute #adorable #kiss #kisses #hugs #romance #friend #friends #smile
If you post your photos every morning and every evening, wish your subscribers a good day or good night, then don't forget to put hashtags to increase your audience.
#goodmorning #morning #day #daytime #sunrise #awake #wakeup #wake #wakingup #refreshed #goodnight #night #nighttime #sleep #sleeptime #sleepy #sleepyhead #nightynight #bed #bedtime #rest
Another of the most popular themes on Instagram is the theme of nature, landscapes, sunsets and sunrises. Indeed, such photos attract the eye, because on our planet in different parts of the world there are incredible wonders of nature. You can post to your account the most beautiful images taken by yourself or found on the Internet and accompany them with the right hashtags.
#nature #sky #sun #summer #beach #beautiful #pretty #sunset #sunrise #blue #flowers #night #tree #twilight #clouds #beauty #light #love #green #skylovers #dusk #weather #day #red #iphonesia #mothernarure #instasky #allsunsets
If you need Russian tags, then simply, focusing on the information in our article, translate the words in an online translator and insert a block of hashtags under the photo. The results of attracting likes will not keep you waiting.
It is necessary to tell that there are special applications containing hashtags that can be used for Instagram.
This is an application that contains hashtags by category. When posting a photo, you can go to this application, search for the desired theme and copy the tag set with one click. Next, you open Instagram and paste the copied information into the photo caption. Too bad the hashtags are in English only. Some categories are closed, and you can open them only for money.
Are you registered with Instagram?
If not, then you are probably the last one left. 🙂
Instagram is DOWN! And many companies are now using it to increase traffic and sales.
In this post, we have selected 25 of the most popular Instagram hashtags that you can use to increase your followers or "followers".
Using the hashtags listed below will greatly increase your audience on Instagram. The larger the audience, the more subscribers and more likes!
Most people just improvise when deciding which hashtag to use under a photo, using spontaneous ideas like #dude is a cool tag. 🙂
But no one is looking for such a hashtag but you, so you can't expect a lot of activity under the photo or profile in general from using it.
It is better to use hashtags that are almost always trending, so to speak Top on Instagram. Thus, users who use these hashtags can click "like" and be active on your posts (commenting, making reposts) when they see them in their feed.
Top hashtags:
- #love
Over 696 million Instagram posts are signed with #love!
Here is a cool Instagram photo from user @trevbaust, who captioned the post with the hashtag #love.
- #instagood
This hashtag has appeared in about 314 million posts.
@Gnp75 used #instagood in the comment on this photo.
More than 297 million messages are under the hashtag #me.
@askaaronlee is being used by #me to show off his new headshot!
- #tbt
This is a popular hashtag. Also known as "Through back thursday" - tbt -Through back thursday, the hashtag encourages people to post images from the past. He has appeared in over 272 million posts.
Our buddy Mike Gingerich posted this #tbt picture from his junior high run! I wonder if he won?
- #cute
This "cute" hashtag has been featured on over 258 million posts.
Instagram account @babies is one of my favorites!
- #follow
The hashtag #follow has appeared on more than 258 million posts. Most of these people were probably looking for new subscribers.
@katierobinsonartwork used the #follow hashtag to show off her art on Instagram!
- #followme
Another type of hashtag to get followers and likes on Instagram, this hashtag has been used about 238 million times.
@razzedbaby uses this #followme hashtag all the time.
Reserved for your best shots... 237 million posts!
@stefkardos captions his sketches with the hashtag #photooftheday.
- #happy
The hashtag #happy appeared on about 220 million posts.
Here's a fun photo from @melanyzuco who used the #happy hashtag!
- #tagforlikes
This popular hashtag asks your followers to like your photo.
And does it work? Despite this, the hashtag was used on 220 million posts.
Nice using the hashtag #tagforlikes from @cszart.
Instagram users have typed this hashtag over 212 million times.
My buddy @cjhudgins used the #beautiful hashtag on this image.
- #girl
The #girl hashtag has been used over 202 million times!
#Girl would look good in this photo.
- #like
This hashtag has been used over 193 million times.
One of my favorite Instagram post genres is the selfie — and the selfie is great for social media marketing! This tag has been used 185 million times!
@the_doolio is a character from the new TV program Selfie!
Similar to #8 (#photooftheday), Instagram users have used this hashtag over 174 million times.
This #picoftheday from @itsyourlife2908 made me laugh.
Surprisingly, this seasonal hashtag has been used 168 million times.
@sopadreisland has a lot of cool #summer pics.
- #fun
#fun Entered the top 20 with 163 million posts.
@mo_danielle used the hashtag #fun in this image.
- #smile
This hilarious hashtag has been used about 161 million times.
Here is a picture tagged with #smile by @nancymcpeake.
Friends are an important part of many people on Instagram too. The hashtag has been used 160 million times.
@dubsteppickles got a lot of comments after using the #friends hashtag.
People use this hashtag to get likes for likes in return or in exchange.
It is also a good way to get more Instagram followers. The hashtag has been used 159 million times.
Here is a cool #like4like photo by @marzicortese.
The #instadaily hashtag has been used 154 million times.
There are many photos from #instadaily by @tornadotitans.
Since Instagram is also a big fashion platform, I'm not surprised that this hashtag has been used 146 million times.
#fashion hashtag on the photo from @fashion!
- #igers
This hashtag stands for “Instagram Users” for short and has been used 144 million times.
You won't have any problem finding photos with #igers.
This hashtag brought me some results. And he appeared on Instagram 135 million times.
The #instalike hashtag really works!
- #food
Well, the hashtag #food closes the list, which is not surprising, it has been used 133 million times.
Here's a kid holding a giant zucchini!
Use Instagram hashtags wisely.
It's definitely worth considering a few hashtag options before posting on instagram - but don't overdo it.
Too many hashtags will make your posts awkward!
You can try to write a few in the post and add more in the comments.
You may notice that many users add all the top 25 hashtags as a full description to the post, which does not look natural and probably will not lead to long-term relationships with followers.
Remember: Be human!
Hashtags for Instagram are a way to search for a video or photo, the ability to promote publications for certain queries. Essential for online business, personal pages and blogs. Thanks to short phrases, the page owner can get more likes and comments, thereby raising the post in " Popular».
Where hashtags are used
Instagram users write short queries in the description of the publication, on Stories and on images. Promotion hashtags are used only in the signature, where other members of the social network can find the post. Information about the latest entries appears when you click on the phrase.
Bloggers often create their own queries that can be used to find their account or individual posts. By clicking on a unique tag on someone's page, the user will see all the posts related to that topic.
How to use?
On the personal page, the most popular hashtags can be used in the profile description or under publications. To quickly search for comments, they also write there in order to additionally bring the page to the TOP. The request looks like this: # (phrase)", without spaces.
To add hashtags for followers in your profile description:
It is better to use one, maximum two words. Long queries will not be displayed.
There can be up to twenty hashtags under one publication, but the recommended number is no more than five. These are words that relate to the topic of a post or blog.
