Sponsorship - nine points! How is your usual working day? I came to work in the morning. There is already a pile of papers on information sponsorship on the table. First of all, I scatter it. By what criteria? I developed a nine-point scale. The prestige of the event, the hall,

4. Sponsorship as a diversified market offer in the exhibition industry

The relationship between the sponsor and the kept woman: who owes what and to whom

How Does the Sponsor-Kept Relationship Work?

In becoming a kept woman in the modern world - there is nothing unusual and for many - shameful. This is not prostitution when the body is sold, and it does not mean being the mistress of a married man - when emotions and hopes for a "bright joint" future rule relationships.

To be is to receive material benefits for paying attention to a man, delighting him with his natural beauty, intelligence, good mood and at the same time not pestering him. And all this is not as simple as it seems at first glance.

So, how does the relationship between the sponsor and his kept woman work?

Acquaintance

Usually, sponsors are men who are quite or very successful in business or politics, while absolutely unhappy in their personal lives. They have either never been married, or divorced, or weary in marriage, but at the same time are not ready to end the relationship for all sorts of reasons.

Such wealthy entrepreneurs crave love and care, but very often they are afraid that no girl will see a real person in them, and will only pay attention to their wallet. Or they are so absorbed in the problems at work that they are not ready to listen to constant reproaches about the lack of attention from an ordinary woman.

Therefore, they resort to relationships with kept women. And they are immediately ready to pay for them to be seen as a person (no matter how cynical it may sound), so that they are always met in a good mood, so that they listen carefully, show affection for them, but at the same time do not annoy them with whims, tantrums or naive hopes to response emotions.

Sponsors and kept women find each other through special. Usually, girls themselves write to men, after having familiarized themselves with their profiles and requirements for a girl.

Expenses

Men often immediately write what they need - an intimate relationship for the N-th amount or a girl for going out and pleasant communication. Girls who want to become kept women need to be careful, because under the guise of a sponsor, a fraudster who does not have a penny for his soul can be hiding.

Initially, the rewards of a man are small - for spa services, manicures, etc. But with the growth of mutual trust, the amounts also grow - they can range from $800 to $20,000 per month, depending on the status of the sponsor.

Emotions and sex

A real sponsor with a high income will never treat a girl as a thing or a product. On the contrary, he will call her "beloved" and not refuse her anything, only if the girl does not sit on her neck.

The intimate side of relationships is usually discussed initially. Often, men still on sites for finding kept women indicate how many times a week they will need sex, and whether they will have it at all.

It happens that a man is looking for a kept woman, ready for sex, only for a few evenings. And it also happens that a sponsor can date a girl for several months and only then move on to intimacy.

Other partners

If he finds out that the girl has other men - especially his competitors or business colleagues - this can infuriate him, and the girl will lose her sponsor.

However, not all sponsors are so strict - they may not accept the girl's relationship with other sponsors, but at the same time be not opposed to the fact that she built a relationship with an ordinary guy.

One way or another, all the little things in the “sponsor-kept woman” relationship should be discussed initially.

A break up

Relations with a sponsor cannot last forever - a man can simply “tie up” with this or he will get bored with a particular girl. Therefore, in order not to be on the sidelines, the kept woman must grow - get an education or build a business while there is an opportunity.

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How to behave on a first date with a kept woman: 5 tips for sponsors

The first date is decisive. It is it that will create a general impression of each other and help you understand whether you are suitable ...

Sponsorship is a fairly common type of activity in Russia. The business models of many companies necessarily include activities related to the provision of financial assistance to certain budgetary, non-profit structures, sports organizations, and individuals.

Kind of activity close enough to sponsorship - charity. A large number of Russian organizations are also engaged in it. According to a number of criteria, various types of activity related to the provision of financial and other kinds of material support by firms in relation to budgetary structures and individuals are defined as entrepreneurial activity. In some cases - as a charity. There are mixed interpretations.

What features determine the difference between the activities of these types? What criteria are important in terms of taxation? Why is it profitable for many businessmen to engage in sponsorship? What principles does the FTS adhere to in calculating fees from sponsors and beneficiaries?

Who is a sponsor?

The term "sponsor" is quite common. Depending on the context, its interpretation may differ from one case to another. Let's try to determine the meaning of the word "sponsor" by referring to the sources of law. Do they have any definition of the term? There is, and quite clearly. It is contained in the Federal Law "On Advertising". According to this law, sponsorship is an activity that involves some kind of reciprocal move by the sponsored object regarding the provision of financial and other kinds of support.

A person who helps with money as part of a sponsorship usually expects a subsequent return on investment.

As a rule, the main mechanism that is used in such cases is advertising.

For example, let's say that a school is sponsored.

The employees of this educational institution, it turns out, are obliged after that to place data about the subject who helped in the available media channels, booklets, and talk about him at public events.

sponsorship item

What kind of assistance, from the point of view of Russian legislation, can be recognized as sponsorship? Paragraph 9 of Article 3 of the Federal Law "On Advertising" states that this may be the provision of funds for the purpose of holding an event of a sports nature, cultural or in other areas, creating a product for broadcast on TV, radio or other subject of creativity.

Differences between sponsored advertising and regular advertising

As we said above, sponsorship involves a subsequent response from the sponsored object in the form of facilitating the placement of information about who helped in the media and other channels. Such actions are classified by law as "sponsored advertising". At the same time, according to a number of by-laws, it differs from the traditional, as such, commercial.

Firstly, according to one of the FAS letters, an advertisement cannot be considered sponsorship if it involves the publication of information about a brand, trademark without being tied to a sponsored event or project.

Secondly, if the person who helped with money controls the campaign to promote his name in the media, then, according to the position of the FAS, he still uses the channel of commercial advertising. The criteria here may be different. For example, the fact that the newspaper, where the announcement about the sponsor is printed, belongs to him.

Thus, a message like "Buy the goods of OAO "Fresh Pineapple" within the branded retail chain in the central districts of our city" is in the nature of a commercial advertisement. In turn, the phrase "We thank the company "Fresh Pineapple", represented by a trading network in the central part of our city for help in organizing a sports meeting for students in grades 9-11 of secondary schools" may well be classified as a typical sponsorship advertisement. The difference is quite noticeable.

Documentary support of sponsorship

Sponsorship, as a rule, has official registration procedures. The relationship between the object of assistance and the financing entity falls under the rules set forth in the 39th chapter of the Civil Code. That is, here we are talking about the provision of services that have a sign of compensation. A sponsorship agreement is drawn up. A sample may contain the following items.

1. The subject is determined: the sponsor finances the event (the creation of a creative product), and the recipient of assistance undertakes to place information about who helped through the available mechanisms.

2. The terms of the contract are indicated:

• the content of the information published about the sponsor, the method of its distribution (media, leaflets, oral announcement, etc.);
• the place where the event will be held;
• the duration of the sponsorship advertising campaign;
• type of assistance provided (cash or property);

3. Information is noted that reflects the method of confirming the fact that the obligations of the parties are fulfilled. Usually this is an acceptance certificate (supplemented with relevant documents - certificates, advertising banner layouts, etc.).

Sponsorship Taxation

Taxation of sponsorship assistance is carried out in accordance with the norms of the Tax Code of the Russian Federation. In accordance with them (in particular, with Article 1 of the Code), VAT should be included in the subject of support (regardless of whether it is cash or property). The rate is 18%. From the point of view of the Federal Tax Service, the object of sponsorship is an advertising distributor.

He receives compensation for his services from the sponsor, that is, the advertiser. Therefore, it is obliged to pay VAT for the services provided. In some cases, it is possible to offset the VAT accrued on sponsorship and a similar tax on expenses associated, for example, with interaction with contractors during an advertising campaign. This is with regard to aspects related to the object of the transfer of assistance.

Sponsorship - a benefit for business?

How are things with taxes on the part that provides support? The most remarkable thing is that the provision of sponsorship can be counted as an organization's expenses.

That is, the amounts of money transferred to the object of support (or the value equivalent for property) can be used to reduce the tax base if, say, the sponsoring organization works under the simplified tax system.

In the social network VKontakte, it turns out that communities are very popular for finding permanent relationships for money. If you type the word "Kept women" in the search bar of the site, you can see dozens of such publics, and the number of subscribers of some of them exceeds 10 thousand people. In such groups, women are looking for sponsors, that is, men who are willing to pay for easy and pleasant relationships. In turn, the representatives of the stronger sex offer money in exchange for regular sex and the absence of claims from the ladies. A cursory analysis shows that on the eve of the New Year, the number of advertisements from women slightly increased: many of them were ending their contract for renting an apartment, and the “kept women” were looking for people who were not ready to help pay the rent for free. The Village decided to study this phenomenon and understand why thousands of girls are looking for sponsors, and sponsors for kept women.

Dmitry is 26 years old, he is tall, blond, with a small beard and a silver earring in his left ear. When traveling, a young man wears a bandanna or cowboy hat, camouflage pants, and sweatshirts with a hood. There are hundreds of photos on his VKontakte page: Morocco, India, Sri Lanka, Spain, Elbrus. In the group “I am looking for a sponsor for a kept mistress” (without commas), Dmitry writes that he is ready to become a sponsor for a student: “I'm tired of the relationship scenario itself. You still have to sponsor one way or another, only instead of cash, money is invested in restaurants, gasoline, surprises, and a waste of time and attention. I want to simplify everything: I give money and get what I want without the disadvantages of relationships (betrayal, brainwashing, etc.) " (The author's spelling and punctuation have been retained.)

In social networks - dozens such groups, and tens of thousands of users subscribe to them. Of course, there are many in the communities who seek or offer only sex. For example, almost every day a desperate anonymous man from the north-west of Moscow publishes a laconic request to meet in a car in Mitin. In addition, viewing some of the ads was very educational for the editors, who seemed to be unaware of many euphemisms from the world of sex. But the main goal of such groups is still not the search for intimacy for money. He offers financial help, she offers sexual and emotional intimacy.

Dmitry is one of the few who does not hide his face in a community where most of the participants are faceless anonymous men and glossy buxom blondes with fake accounts. He explains his desire to buy a relationship by saying that he does not want anything serious: “I met a girl for two and a half years, and it didn’t end with anything. Ordinary relationships are the same sponsorship, only, in addition to money, nerves, time and attention are wasted. With a kept woman, I will spend less, but they won’t fuck my brain, be offended and try to remake me. Dmitry says that he is ready to spend 5–10 thousand rubles on one meeting with a suitable girl (“In appearance, weakness in front of brunettes with brown eyes, a sports figure and a navel piercing. The younger the girl, the less bile and cynicism she has”). The young man emphasizes that when calculating this amount, he also takes into account his external parameters. “I don’t look like a 45-year-old fat pigface with a nuclear war on my face,” he explains. He ends our conversation with a suggestion of intimacy: “What about sex?”

Social networks are not the only platform for finding a sponsor or a kept woman. There are a lot of specialized sites and agencies on the Internet, many of which not only offer their services, but also explain in detail to customers the format of such relationships. “THIS IS NOT A ROMANCE AND IS NOT LOVE,” one of the resources reports capslock. “The basis of this relationship is your needs and readiness for long-term relationships on a financial basis.” Simply put, we are talking about a long-term relationship in which money deprives a girl of the right to claim or tantrum, and a man - a headache from female troubles.

To avoid the hassle that inevitably accompanies any romance, sponsoring agencies offer to conclude a contract with prescribed duties and responsibilities of each of the parties. Choosing a girl, men are advised to be extremely cynical. “A kept woman should create a feeling of maximum visual and spiritual comfort. You pay not for a person, but for the most harmonious replenishment of what you lack, ”the explanation on one of the sites says. The agency suggests not to confuse such a girl with a wife, mistress, girlfriend or capricious daughter. She “does not need to ask, wait, understand, accept, seduce, achieve”, it is enough for her to pay regularly.

In a community where a certain level of prosperity is expected from men, there are predictably many fakes. So, Alexander - a fit 26-year-old brunette with a Hollywood smile in the photo - claims that he is ready to spend up to a million rubles a month on the maintenance of a girl, "who will be a thing for money." In response to a question about his occupation, Alexander replies that he owns oil facilities throughout Russia. "Igor Ivanovich?" - the first thought that comes to mind after such a story.

More realistic seems to be the story of 40-year-old Alexander, who publishes an advertisement on VKontakte looking for a companion: “I will take a beautiful girl for maintenance! Help with housing! Youngsters, by!" In a conversation with The Village, he says that the relationship with his wife is no longer the same and he “would have kicked her out a long time ago.” At the same time, Alexander does not get divorced so as not to injure the children. “In the 15th century, courtesans appeared in Italy, they were very educated, and they were treated with respect. I'm not just looking for a girl for sex, I need one with whom I can talk on various topics, ”explains a potential sponsor. He does not reveal the scope of his activities, but claims that he lives in a closed village. The former kept woman, according to Alexander, lived in his apartment in Moscow and received a car as a gift.

Ordinary relationships - same sponsorship, only, in addition to money, nerves, time and attention are spent.
With a kept woman, I'll spend less, but I will not be fucked by the brain, offended and trying to remake

Sergey Babin, head of the Department of Psychotherapy and Sexology at the North-Western State Medical University named after I. I. Mechnikov, connects the desire to start a relationship in exchange for money with mental trauma. “Behind such a practice is the fear of intimacy, the fear of true, deep relationships and feelings,” the expert explains. - Intimacy is always openness, a demonstration of one's own feelings. Any openness is vulnerable, because we open different sides of our soul to another person - positive, negative, shameful, and this can be dangerous.

It is the fear of intimacy and real relationships that we are trying to disguise with such surrogates.” According to the expert, this also applies to girls who do not buy, but sell relationships.

True, if the so-called sponsors willingly talked about their motives and needs, then the potential kept women for the most part refused to make contact. So, the girl Yulia, in response to quite correct questions, simply repeated several times that she was not a prostitute. However, at the same time she added that she was looking for a close, but wealthy person for a long-term relationship.

Several well-groomed blondes also left the request to tell about themselves unanswered. But in the search for the so-called kept women, The Village correspondent stumbled upon a lot of women's stories in the style of Russian life series on federal TV channels. So, 28-year-old Elena, a cook from Primorsky Krai, is looking for an “adequate man”: “Mountains of gold and trips abroad are not necessary, parties and chic restaurants are also. I am for calm, quiet evenings at home or walks in the park, ”says Elena. According to the girl, she only counts on financial assistance if she moves to another city and explains: “Money is just pieces of paper.” Elena decided on the status of a kept woman (“You can also have a married man”) due to the fact that ordinary serious relationships do not add up. After the divorce, she left two children. “Ordinary Russian men don’t need me, everyone is looking for me without children, with a car, without problems and worries,” the girl is sure.

In turn, 25-year-old Yulia from Ukraine lives in Moscow and works as a nurse. She has dyed black hair, a broad face, and an open smile. On her page in "VKontakte" she published a poem:

Quietly I will go to the church. I will light a candle for my family.

Quietly I ask God: Take care of them, I pray.

But I don’t ask for myself, and I don’t dare to ask.

Thank you Lord for everything I have.

Julia decided to find a sponsor when money was urgently needed. “My mother is a disabled person of the 3rd group. From time to time you need to lie in the hospital, that's why I decided, ”says the girl. Many responded to her ad, but she has not yet met with anyone. “I was never able to overcome myself and my upbringing, and there were a lot of some suspicious men,” says Yulia. As it is written on one of the sites for finding partners for money, “in our country, which is struggling to claim deep spirituality, there was no place to understand such base motives that guide kept women and their keepers.”