How to open your own flower shop in a small town? How to open a flower business: profitability, opening nuances and pitfalls.

Experienced businessmen who have achieved some success often say that they do not care what they trade. The flower business is different in that you will have to sell a very beautiful product, while the profitability of such a business, if it is properly organized, is quite high.

At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why for those who want to deal with flowers, it is not too late to start their activities.

How to open a flower business?

Before you seriously engage in the sale of flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after commodity, but at the same time quite perishable, so its sale should be carried out as soon as possible. Otherwise, the flowers will simply wither, and it will not be possible to reanimate them.

Therefore, outlets for the sale of such goods should be located in busy places, preferably not far from the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent in the market. Remember that registration of activities is a prerequisite, otherwise you may be fined for illegal business.

Flower business business plan

Every business starts with a business plan. It can be drawn up on paper, or maybe just in your head, but in any case, it is necessary to think over a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wages of employees with accruals and other expenses).

At the initial stage of the business, the selling price of the goods, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and markets, since the price of the product also includes the cost of the service - which is why it must be well debugged.

To increase profits and create additional convenience for buyers, most flower shops practice taking orders via the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services makes it possible to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have a certain capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of ​​at least 50.0 square meters. meters.

In addition to the trading floor, there must be a storage room. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and you should not forget about the need to purchase simple office equipment.

If you are not good at composing flower arrangements, then it is a good idea to think about the workplace of a florist. In addition, you will need a variety of packaging material for decorating bouquets.

All these costs must be covered from your own funds, since banks practically do not give loans to start a new business. As for planning activities, then, of course, you can invest in a ready-made business plan for a flower shop, but it’s not so difficult to draw it up yourself, having thought through all the details of this business.

You were born and do not live in the capital, but this is not a reason not to create your own successful business. How to create a profitable business in a small town?:

Sample business plan for a flower shop

For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of ​​​​at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Equipment name | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerator 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera» 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk "Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized florist workplace1 12500.0 12500.0
10. Vases, specialized flower stands, consumables 25000.0
Total 315350.0

Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main costs will fall on the purchase of goods and operating expenses.
Suppose that 3 people work in the salon-shop (1 seller, 1 florist, 1 contract accountant). The owner of the business acts as a manager.

With a markup of 90.0% (which is an average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

• purchase of goods - 450.0 thousand rubles;
• salary with accruals - 97.5 thousand rubles;
• rent - 120.0 thousand rubles;
• utility bills (including average annual heating costs) - 56.0 thousand rubles;
• consumables for current needs - 15.0 thousand rubles;
• taxes (UTII) - 15.0 thousand rubles.

Total costs - 753.5 thousand rubles.
The net monthly profit of the salon will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and real expenses can receive).

flower stall business plan

A flower kiosk, unlike a store, has a smaller sales area, it does not provide for a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in a kiosk, as a rule, only the main product is sold.

The profit of a flower stall is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that the organization of the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see ads of the following nature: “I will buy a ready-made flower business”, which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, the terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and besides, a successful one, is a rather rare thing, therefore, without knowing the real reasons for its sale by the owner, it is not worth making a deal.

However, if you study well the state of affairs in the flower business that is offered for sale, then you can thoroughly bring down the price, and the purchase transaction can turn out to be very profitable.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

Sale of flower business

The flower business is sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repayment of bank loans. Today, on the Internet, you can often see ads for the sale of a flower business in Moscow.

When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens due to the fact that the rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business at home

If you live in a private house with a fairly large plot of land, love flowers and understand them, then the best option would be to organize a flower business at home. Some of the most common home grown flowers are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained independently, but rose seedlings must be purchased from nurseries.

In order to engage in a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so big.

True, this will increase the cost of electricity, but, as practice shows, they will more than pay off. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers on your own.

One of my friends, growing flowers at home, changes foreign cars every year.

So think: is the flower business profitable?

Interesting video How to make money on flowers!

The flower business attracts, first of all, with small investments and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should take a responsible approach to organizing a business.

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The main nuances of the flower business

To create a business on flowers, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quite quickly. In this regard, not only the proper care of the flora of your store will be required, but also careful planning of the purchase of goods.
2. Product rates. The prime cost of flowers is quite low, but the margin on them is from 100 to 150 percent. Only a limited list of goods, such as medicines or weapons, has such significant indicators. To maximize the return on business, the owner must take this fact into account.
3. Flexibility. A flower business does not require a significant start-up capital, and just as importantly, it does not require much effort to close the business.
4. Seasonality. Revenue will change depending on the time of year. Superprofits will be on holidays, a time when gifts in the form of flower bouquets will become the main manifestations of attention. The most unprofitable season for business will be summer, when people will have the opportunity to grow flowers in summer cottages or simply pick them in parks.

Flower Business Forms

The next step after deciding to engage in the sale of flowers will be the choice of the form of this activity. There are several flower business formats, each with its own advantages and disadvantages.

Flower business happens:

• flower tents;
• small flower shops;
• flower online stores;
• flower boutiques.

flower tents

The main disadvantage of this format is a large dependence on the location. It is important to understand that it will not be possible to avoid competition here, and two different tents with flowers standing next to each other is a normal phenomenon. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry on a date.

Due to the small dimensions of the room, it is simply impossible to provide due attention to the care of flowers. The owner will be required to place products as closely as possible on a few shelves and at the same time not harm the quality of the goods.

Little flower shops

We are talking about full-fledged flower shops with an area of ​​​​30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Locating outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which can be increased by the area of ​​\u200b\u200bthe premises. In addition, staffing needs to be expanded. If one seller could work in the pavilion, then the store should have several employees, and with the desired education of a florist.

Flower online stores

Many businessmen already have popular online projects for the sale of flowers today, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a transaction. As a rule, people do not have much free time, in this regard, buying from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is the development of a website. The creation of such a portal should be done exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance of this stage cannot be neglected, so it is best to contact a reliable web studio.

Also an important role is played by the room for storing flowers and the organization of delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the temperature in the room should be around 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

flower boutiques

The most expensive at the start, but at the same time the most profitable format of the flower business is a salon. The area of ​​such a room should be at least 60 m2.

The prospects for a flower boutique are practically unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded mainly due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. For such a product, in the end, the client will need to pay a round sum, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features of this form is the ability to work with corporate clients. Contracts and agreements concluded with various organizations will immediately take the most significant positions in the income of your business.

Photo gallery

flower pavilion Flower shop An example of a flower online store flower salon

Step-by-step instructions for opening a flower business

After a thorough analysis of all the advantages and disadvantages of opening a flower business from scratch, you need to go directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, which will include all the steps necessary for implementation.

The sequence of actions is as follows:

1. Registration of documents.
2. Supplier search.
3. Finding a shop space.
4. Purchase of equipment.
5. Personnel selection.
6. Assortment compilation.
7. Advertising.

Paperwork

The procedure for registering a business is simple and does not take much time. But in addition to registering an IP at a point of sale, there must be a list of documents, most of which should be available to customers.

These documents include:

• trade license;
• the conclusion of the sanitary and epidemiological station on compliance with the standards;
• book of complaints and suggestions;
• packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and the pricing policy that is relevant to you. For example, a product from Colombia has a low price, but the speed of sale should be as fast as possible due to the low quality of the product. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are distinguished by a more expensive price, while the shelf life is much longer.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

It is necessary to focus on the goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

1. Basic purchase. Those positions and their number that are sold in any case. Through the main purchase, the range is replenished with a pre-order, this will save you time and effort in the future. In addition, there are discounts on basic purchases.
2. Additional purchase. Requiring a certain experience in business process. Flowers of a certain variety or type are purchased, which are supposed to be sold. There are no constant values ​​in this case and cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, respectively, purchases are carried out in much larger quantities. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Shop space search

When searching for and choosing premises, businessmen are guided, as a rule, by the degree of population of the place in which this premises is located.

The outlet may be located:

• in the tone;
• in the pavilion
• in a separate room;
• on the first floor of a residential building;
• in the mall.

If there is a need to save on rent, then you can choose a shopping center.

When concluding a lease agreement, there are also some nuances. In particular, it is important to clarify whether utilities are included in the amount of monthly payments.

This video tells about the right choice of premises for a flower shop. The material is taken from the UFL flower delivery channel.

Purchase of equipment

Of the mandatory purchases, it is worth highlighting the cash register. Its cost varies from 9 to 15 thousand rubles. It will be desirable to purchase a refrigerator, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most popular type of packaging, it is mandatory to purchase.

In addition, you should pay attention to other means of registration:

• grid;
• tape;
• felt;
• matting.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

Of particular importance in the selection of personnel is the creative potential of the employee. Flower shop employees must have out-of-the-box thinking, originality and creativity are the main qualities. For salons that deal with designer products from flowers, a highly qualified employee with the education of a florist is needed.

In addition to customer service staff, large establishments will need an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood, the task of the employee is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no universal selection of products for all forms of flower business. Due to its characteristics, each format requires a certain range of goods.

For pavilion

Small tents, stalls and pavilions are limited to the selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when buying similar goods, it is more profitable for small enterprises to work through intermediaries.

Among the most popular types of cut fresh flowers, the following can be distinguished:

• carnation;
• chrysanthemum;
• rose;
• gerbera;
• tulip.

For shop

Shops and flower boutiques significantly expand their range.

It may include:

• cut flowers, including exotics;
• designer bouquets;
• decorative indoor plants;
• flower care products;
• soils;
• pots and vases.

Some establishments diversify their assortment with:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign in the case of a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford to advertise on television. Internet projects place information about themselves on various third-party portals and various banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market shows good growth rates, which means that it is possible to enter it in the coming years.

How to open a flower shop and earn income in the shortest possible time.

Not a single holiday is complete without beautiful bouquets that guests rush to hand over to the hero of the occasion.

But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to find out how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.

And yet, opening a flower shop can become a cost-effective and profitable business, because it has many undeniable advantages:

1. You do not need to have a lot of money in order to launch this startup.
2. You don't have to be a florist or have an agricultural background to own a flower shop.
   Your business is business, and leave the rest to specialists.
3. In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
4. Flowers will always be a hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, live a normal life.
5. This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase your customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.

To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

• Maintain a reasonable pricing policy.
  It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable.
• Offer the customer a good range of products.
  You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
• Hold promotions on holidays: March 8, Valentine's Day, September 1, etc.
  For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc.
• Consider a loyalty program for regular customers.
• Organize a delivery service for those who cannot deliver the bouquet in person.
• Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of Opening a Flower Shop

This type of business, like any other, implies the presence of not only advantages, but also disadvantages.

Often, entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

1. Perishable goods.
   Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
   It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
2. The seasonality of this type of business.
   For example, summer is considered the low season for sales, but on holidays, flower products fly away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season.
3. When ordering large quantities, you can get a defective product, hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated if you do not order more goods than you can sell, do not spend all the profits, but save enough to survive the low sales seasons painlessly, work only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that must be considered before starting a business:

1. The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.

   In pursuit of originality, consumer tastes cannot be ignored.
   It is necessary, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment.

2. The assortment of flower shops is similar.

   You are unlikely to find any extraordinary flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of flower types, selling not only ready-made cut flower arrangements, but also plants in pots.

3. March 8, September 1, February 14 - the days of big earnings for flower sellers.

   No one will judge if you raise prices substantially these days.
   But in the summer, you will have to tighten the belt more tightly, since there are much fewer flowers at this time.

4. The sale of flowers cannot be called waste-free.

   15–20% of discarded plants are considered normal. You shouldn't be upset about this.

5. In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.

   It is not cheap, but it will help to further reduce costs.

4 ways to make money selling flowers

Your own flower shop is a conventional name for a business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent a retail outlet in a crowded place, for example, a large shopping center, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.

Actually a flower shop.

Here you will have to invest much more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the range of goods: buy both classics and exotic plants from suppliers.

You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.

Online flower shop.

Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.

Registration of a flower shop

Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.

You do not need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.

Not only a trading floor, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.

Renting one square meter, even in small towns, is an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. In large cities, this amount can be two or even more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.

If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.

Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, shelving), you will have to equip the utility room with at least a minimal set of furniture: staff changing lockers, a table, chairs, etc.

Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial refrigerators will also work.

flower shop staff

People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you are aiming for a larger enterprise, then you should think about hiring two salesmen for a shift.

You need to hire a professional florist to create original flower arrangements, but to keep the cost of a new venture down and allow it to get off the ground, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.

Therefore, to open a flower shop, you need the following staff:

Until your business begins to bring in a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be considered later, when the business gets back on its feet.

Accounting and store management you can do on your own.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.

Perhaps you will open a new supplier that will suit you in all respects.

flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to function in the market, then use ads, videos on local radio and the Internet (social networks, city forums) to advertise it. And you should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop

So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.

We offer you to view a selection of useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profits from opening a flower shop

Get ready for the fact that the flower business, like any other type of business, will not initially bring fabulous profits, so include in the start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, then revenues will automatically increase.

Download a ready-made business plan for a flower shop with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Flower shop revenue calculation

Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.

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Alexander Kaptsov

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The flower business is not only profitable, but also creative. Floral products are in demand all year round, and on some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will be spent on renting or purchasing a retail space, as well as on the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia they also grow their own flowers, for example, in the Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
   There are a large number of chemicals that slow down the wilting process of a flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water for a day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   Ideal is the organization of a flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or metro stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. The flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by the appearance of the composition. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new flower design techniques.
   Of particular importance is knowledge about the biological characteristics of a particular plant: vegetative cycles, wilting period, storage features. In addition to caring about the appearance of products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   It is sometimes much more profitable to conduct retail trade in flowers than to engage in their wholesale supply. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • From the appeared black spots get rid of with the help of floral paint.

   In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.

If you decide to start your own business, then you should consider opening a flower shop.

Such a store does not require a huge start-up capital, but the goods have a significant margin, which can reach 200-300%. This business also has its drawbacks: seasonality of sales, perishable goods, damage during transportation.

The size of the premises is directly proportional to the profit that can be obtained from the sale.

The following formats can be considered:

• For small flower pavilion Suitable area up to 10 sq. m. The first investment will be about 500 thousand rubles. The main assortment will be freshly cut flowers.
• For average store an area of ​​at least 40 sq. m. In such a room, you can significantly diversify the range, due to which its profitability will also increase.
• Opening floristic boutique cost ten times more. A flower salon, as a rule, has corporate clients, which account for the main profit. The main costs will be spent on interior design, which should emphasize the elite of the institution. Stable cooperation with customers will allow the salon to develop with good prospects. Over time, it will be possible to open a network of such boutiques around the city and in the surrounding regions.
• The minimum cost will bring the discovery online store. A turnkey website can cost 10-20 thousand rubles. You can create it yourself if you have programming skills. To fill it you will need:
  • photo of goods;
  • texts of their descriptions, prices;
  • information about delivery and payment methods;
  • advertising text on the main page;
  • promotions, bonuses, discounts to attract customers.

  The creation of groups in social networks will help to promote the site. An online store most often serves as an addition to a street point of sale.

You can learn some interesting nuances of this business from the following video:

What can be traded? We form an assortment

If the assortment of a small pavilion, due to its small area, can include only cut flowers and packaging as additional profit, then a full-fledged store can serve as a place for selling home flowers in pots, toys and various souvenirs, humus for plants.

The more diverse the types of goods provided, the higher the profit. Additional items sold also help to cover the costs of the establishment.

Compositions made from dry flowers are in demand, so they should also be present in the assortment.

by the most roses and carnations will be the main flowers because they are always in high demand. The rest of the flowers are seasonal and should not be purchased in large quantities at once. The store must have at least 20 floral items.

Location selection

Properly chosen location of the premises is the key to success in business development. The most successful place to open will be the city center, since it is there that the flow of people prevails. The presence of mass visiting establishments nearby (cinema, park, shopping centers, cafes, metro) is also desirable when choosing a retail outlet. Renting a room in the center will cost much more than on the outskirts of the city, but it will bring more profit and the likelihood of good development.

A store located in a shopping center does not require advertising, as there is a good flow of customers here. The advantages also include the possibility of using the warehouse of the shopping complex.

The purchased premises in a residential building will require a separate entrance. Advertising and the parallel opening of an online store will help increase profitability.

In large cities, it is best to open a flower shop near the metro, as this place is the most profitable for the sale of goods. Having a parking space can also boost business revenue.

Equipment

The purchase of equipment is one of the most important points at the start:

• Refrigerators are the main attribute of the flower room, as they prolong the presentation of cut flowers. The cost of special refrigerators can exceed 100 thousand rubles, so you can use an industrial or conventional refrigerator.
• Can be purchased cooling showcases, which are then installed in the store itself. The air conditioner can become an alternative to cooling chambers and showcases.
• The product also requires phytolamp, which are installed over light-loving flowers.
• Furniture is purchased in special firms that are engaged in the production of goods for such establishments. You will need shelving, podiums and racks for products, a table for the seller, chairs or a sofa for customers. For a boutique, the furniture is made to order, it must match the design of the room.

Required personnel

• For trading, you will first need salesman with experience in this field. The employee must be able to sell, politely and kindly treat customers. The incentive for the seller is the percentage of wages from sales.
• A flower shop cannot do without the services of a professional florist. He is engaged in drawing up bouquets and gives advice to clients.
• If a delivery service is provided, then you will need couriers.
• Delivery will also require services driver.
• Can't do without manager retail outlet. He will organize the purchase and delivery of goods.
• Every store must have accountant. The best option would be to find a firm that provides accounting services.

Supplier search

When choosing wholesale suppliers, you need to focus on their experience and reputation in this area. You can find them using the Internet and, based on reviews, choose a good delivery partner.

As a rule, wholesalers supply imported flowers.

It is recommended to cooperate with several importers at once in order to avoid unforeseen circumstances related to delivery. At the initial stage, you can opt for wholesalers from your city or neighboring cities.

The delivery of the goods should be discussed several weeks in advance. Before large-scale holidays (September 1, March 8, etc.), the order is made 2-3 months in advance.

Restaurant advertising

Well-designed advertising and marketing moves will help to promote a point of sale:

• Proper design and experienced staff is the best advertisement for the point.
• The store should have a cozy, unique interior and a diverse range of goods.
• The showcases are filled with the best composed flower arrangements that can attract customers.
• An integral part of marketing is also the creation of a professional sign.
• If the room is small, you should visually enlarge it with the help of mirrors.
• It will be useful to highlight the racks and podiums. This will allow customers to better view the product and attract their attention.
• For flower shops, wrought iron furniture is preferable, which is less bulky and will not distract the buyer's attention from the product.
• In order for as many people as possible to know about your store, it is more expedient to advertise on radio and television. You can use street shields.
• A website and a group on social networks can be good helpers in promotion.
• No business is complete without business cards and brochures, which are the main tools of an entrepreneur. Find a specialist who will help you correctly compose and fill out a business card.

Total Costs and Profitability

Consider the size of the approximate investment that will be needed to open a point.

Start-up capital

In order to start and open a store of 40 sq. m., will need about 1.1 million rubles. The main costs will be spent on the purchase of the pavilion, the cost of which will be about 500 thousand rubles.

The purchase and installation of refrigeration equipment will take about 200 thousand. Approximately 100 thousand rubles will be needed to purchase furniture and other small accessories. The product will require investments of another 100 thousand.

An approximate range of products for such an amount would look like this:

• 20 types of fresh cut flowers (75%);
• gifts and souvenirs (15%);
• house flowers, pots, soil (10%).

Interior design and promotion of the institution with the help of advertising will cost 70,000 rubles. The cost of processing documents for a trade permit will be 30,000 rubles. Other expenses can take up to 100,000 rubles.

Monthly expenses

General the amount of monthly expenses - 200,000 rubles:

• Payment of taxes and contributions from the salary will be 50 thousand.
• 100,000 rubles will go to the salaries of employees.
• Utilities will cost 10,000 rubles.
• The costs associated with damage to the goods will be approximately 20 thousand.
• 20,000 rubles will be spent on transportation and other expenses.

Approximate annual profit

Taking into account the 200% markup on goods and the average cost of a bouquet of 600 rubles (the estimated market capacity is 150 thousand people), the annual revenue will be 4 million rubles. If you subtract the annual expenses, which will amount to 2.4 million, the profit before tax is 1.6 million rubles. Net annual profit will be 1,360,000 rubles.

The payback of a medium-sized store will be less than a year, provided that the work is properly organized and a competent business plan is drawn up.