While linking choreography and online advertising, let's stick to some commonalities that will help to understand the interconnectedness and explain the complementarity of the processes. Dance training requires the artist to have some basic skills. After all, this is a stereotypical picture - a huge hall, a mirror wall, a choreographic machine and artists practicing mandatory, "school" movements.

1. Posture and plastic. To make the resource look presentable on the Internet, it is optimized. The core of requests, as a set of obligatory dance steps, corresponds to the theme. Graphics, like a reflection in a mirror - no frills, the harmony between form and content is maintained. This is in the sense that excess weight interferes with both dancers and photographs. The structure of the site and the plasticity of the body are subordinated to one task - to create in the audience (Internet users) a clear picture of movements, the susceptibility of the image. Well, for a snack design - site cosmetics. Although one often hears the joke that “only the ugly get put on make-up,” external aesthetics are essential, and designers adorn sites with art that rivals the ritual of applying concert makeup.
2. Production and debut. The stage at which a dance number acquires a coherent composition, and the performer learns not to be afraid of the audience and, as a result, achieves success. Do not believe it, but the choreographic site needs to go the same way - to form and appear in full glory to its public, to search resources. This is called search promotion. We compare and do. The semantic theme is adjusted and brought to the perfect match with the needs of users (every movement of the artist is verified and polished). Competing specialized sites are analyzed, ways to eliminate conflicts of interest are found, a separate niche is created (artists master the pattern of dance, memorize mise-en-scenes, achieve coherence and synchronization of movements). The design of the site is solved in a thematic scheme understandable for visitors (the choreographic production carries a verified semantic load). The headings and content of the articles are optimized, the text contains useful information (the style of the dance is conceptually sustained and corresponds to the genre). An Internet resource is associated with directories, promotion is used by reviews, and links are created with social networks. It already looks like a support group in the hall - parents, friends, classmates or colleagues. Those who have ever stepped on the stage will understand that this is a "replanting".

So far, we've covered the basics of advertising for an online production of a dance site. But art does not tolerate monotony, and choreography is able to find genre opportunities to promote its ideas. Let's not forget that this is a form of performing art and emphasize the visuals. Moreover, the advertising market shows a trend towards video.

• We record and offer master classes on stage movement.
• We expand the audience of subscribers through groups on social networks with the help of constantly updated content. This direction attracts beginners with its accessibility and gives an increase in conversion, the transition of users from the category of visitors to the rank of interested customers.
• With the help of email newsletters, we promote new proposals - genre trends, fashionable dance trends, new forms of classes.

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Promotion and promotion of a dance site is as creative as choreographic art. Become the director of your Internet resource and he, in turn, will become a reliable assistant, taking on communication and advertising responsibilities.

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The easiest way to open a dance school is to buy.

But if you still want to do it yourself - we offer you step-by-step instructions from an expert from Tequila Dance Studio.

So, how to assess the potential market and demand? Market experts say that the demand for dance training is always present, but with the crisis, the audience began to be careful, so you need to focus on the fact that dancing is not just a sport, but also a favorite hobby, as well as a great way to deal with stress (which is especially important in unstable times). There is no need to be afraid of competition in dances, market players say: high demand is better than its absence. To choose a niche, you need to analyze not only the demand, but also your sympathy for certain types of dance. And in order to properly work out the detuning from competitors, it is necessary to take into account the areas where strong players are located (chains or recognizable brands) and traffic in these places, their pricing policy, dance directions, the presence of strong teachers, their pros and cons.

Personal experience

I opened when none of the players were in the city (St. Petersburg) yet. Now I have a big advantage - we are a network. We have a budget for promotion, we occupy a good position on the Internet. If I open a new school, more people will notice me, because our brand is known to those who are interested in dancing, and more potential customers will see us on the Internet in search engines. Now we have 20 of our halls and 3 franchises in Russia and we will expand. In general, our niche can be called competitive, but there are few strong players and networks in the city. When studying competitors, I look specifically at the big players in the market, the networkers.

We cover almost all age groups. We have children from the age of 1 with their mothers, from the age of 3 they are already studying without their mothers, teenagers, students, adults, pensioners (they dance for free under the municipal program). We even held classes for pregnant women. All of these groups need their own approach. The youth is interested in the party. For older people - the opportunity to find a soul mate or new friends.

To open a dance school, it is advisable to understand choreography or be a "practicing leader", that is, dance and teach. In a dance environment, building a strong personal brand is essential. As a rule, clients come to study with certain teachers, and if valuable employees go to competitors (taking their students with them), then the owner will have a chance to retain clients with the help of a personal “brand” - provided that he maintained a positive relationship with the audience. Contact with the audience can also be maintained at dance parties and events.

Of course, in addition to an interest in the dance industry, experience in business is also desirable. Otherwise, you can buy a template for a successful franchise business after studying the market.

Personal experience

I do not have a choreographic education, but I started dancing as a hobby about 20 years ago, and it was the interest in dancing that prompted me to create this business. I am a practicing leader, and this gives me a great advantage over those school owners who do not understand dance. Optimally, if you are not just interested in dancing, but do it yourself, education does not matter. It happens that the franchise is bought, but the school is not heard, because the leader does not rotate in dance circles and does not live by his business, does not introduce new trends. We have almost 100 employees and we respond very quickly to changes in the business, customer requests, staff issues.

If you first open a small dance school with 2-3 halls, renting a room, then, according to average estimates, you can earn 100-500 thousand per month, depending on the city and area, traffic, demand, and so on - factors that determine the success of the business , a lot. If there are three halls at your point, this is a small complex that allows you to cover a larger number of clients at the same time. Mostly people go dancing in the evening - after work, school, university. In order to attract customers during the day, you need to discount the daytime hours, but you will most likely recruit small groups anyway. Eventually, when your halls are overbooked in the evening and you are recruiting mid-sized groups during the day, your business will grow and a second school will need to be opened. So gradually from a small hall you can grow into a network of dance studios.

Investment size

Step-by-step instruction

So, how do you start attracting clients and promoting your dance school?

Sales of school services are handled by the sales department. They look for potential customers in open sources, at events, while all contacts are entered into the database. In addition, managers work with incoming calls.

To search for personnel, it is better to use open sources (websites, social networks, ads), as well as recommendations. It is good if you work in this field and know personally professional teachers. If you have an interesting project and you are working on brand promotion, teachers will start contacting you. You may be able to "poach" some employees from other schools. In addition, after a while you will be able to "grow" professionals from your students. Teachers can be full-time and freelance, depending on their workload. Accordingly, it is possible to conclude an employment contract or a work contract with them. If funds allow, you can not search for personnel on your own, but find an agency as a contractor.

Documentation

It is more convenient to create an individual entrepreneur and choose a simplified form of taxation. If the business has two founders, you need to create an LLC, which provides for income tax and income tax.

The activities of dance schools are not yet licensed, since it has not yet been determined what type of service this business belongs to - educational, leisure activities, or, for example, health improvement. If you are renting a space, then most likely the landlord or management company should take into account the standard requirements. If you are furnishing a room from scratch, fire safety requirements must be taken into account. To work with children, health books are needed. It is also necessary to coordinate the sign with the executive committee of the city.

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A dance school will help you spend time with health benefits and pleasure. How many people after studying, work would gladly spend their free time on such a pleasant activity. Parents are happy to take their children to dance clubs, because moving to music not only has a positive effect on physical fitness, but also on the formation of personal qualities.

It takes a little effort to open such an institution, but a love of dancing is required. An excellent option would be the presence of pedagogical experience behind him in this area. A previously completed dance school or at least a short experience as an instructor will greatly facilitate the choice of the future direction of your studio.

Initial Costs

• Renting premises from 70,000 rubles;
• employees from 140,000 rubles;
• equipment and repairs from 60,000 rubles;
• advertising and website creation about 50,000 rubles.

To open your own dance school, you will need a total of spend about 320,000 rubles.

One lesson depending on where the school is located on average it costs 300-500 rubles.

Estimated monthly income in the region of 350,000 rubles.

Net profit will be about 150,000 rubles.

Dance school profitability

The profitability of a dance school directly depends on the number of clients. The number of groups required to obtain a stable profit should be three or four daily. The optimal number of students in each group is 15-20 people. You can also organize individual lessons that can bring up to 20% of the total profit.

Possible Problems of the Dance Business

Of course, a pleasant environment, convenient access to the school, high-quality equipment, and the original name attract customers. But teachers are the determining factor. However, all good masters have already opened their schools and have been working for themselves for a long time. It is quite difficult to find a professional in their field, the main problem of the dance business is this.

To recruit capable instructors to your school, you will have to work hard - go around many such institutions, trying to lure the best, ring up ads or find out from the dancers about their favorites.

The next problem may be the recruitment of customers, especially if there are already similar establishments in the area. To interest future dancers is possible only by deed.

You can develop own training program the main thing is that after a few sessions a person feels and sees a positive result, development. This will be a great advertisement, customers will naturally recommend your school to their friends.

Opening of a dance school business is profitable and incredibly exciting. This is an opportunity to show yourself, teach people to dance, hear music and move correctly.

Now dancing is gaining more and more popularity, and with the relatively low cost of one lesson, there are enough people who want to try it. Pleasant communication with like-minded people, the fight against complexes, keeping the body in shape, control - these are all dances.

To carefully study the market, identify the most popular dance styles in your area, find and convince professionals to work for you, and then you will be provided with stable income.

How to open a dance school? Watch the following video for tips: