GQ(JQ) is a monthly glossy magazine for men.
Name: Gentlemen's Quarterly (Gentleman Kuoteli), translated from English - "a quarterly publication for gentlemen."
Concept: a combination of the glossy format with analytical and reportage intellectual journalism.
Audience: men 25-34 years old with higher education, in most cases unmarried. Fashionable intellectuals. They are open to new trends, but do not rush into the pool with their heads.
Publisher: Conde Nast Publications. In addition to GQ, he publishes magazines: GQ Style, AD, Conde Nast Traveler, etc.
Versions: USA, Russia, UK, Italy, Germany, France, Mexico, China, Romania, India, Korea, Japan, Spain, Portugal, South Africa, Australia.
Story
GQ magazine can be considered the reincarnation of the oldest American publication for men, Apparel Arts, published since 1931. In 1957, the words Gentlemen's Quarterly first appeared on its cover. In 1983, the publishing house Condé Nast acquired the rights to the magazine, after which the gradual formation of the GQ concept began, which soon became the flagship of men's gloss. The success of the magazine is due to its editor-in-chief Art Cooper, who led GQ after a change in publishing house. He ran the magazine for 24 years. It was his idea that was an interesting and original combination of beautiful pictures and smart, but at the same time easy to read texts.
In 2003, Art Cooper stepped down as editor-in-chief of the magazine. It is now occupied by Jim Nelson. Under his leadership, the publication began to experiment with design more often, and also significantly expanded its readership, thanks to articles that touch on topics of interest to men in their 20s and 30s.
Since 1999, the editor-in-chief of the English version of the magazine has been Dylan Jones, whose priority is the text content of the publication. British GQ columns are written by popular contemporary writers such as Tony Parsons, Will Self, Adrian Gill, as well as a true professional from the automotive world, Top Gear host Jimmy Clarkson.
Versions of all countries are distinguished by a high bar set for the textual content of the publication.
The bright and noticeable photographic material present in each issue of the magazine is the result of the publication's collaboration with famous photographers: Steven Klein, etc.
GQ style
The classic "fashion gloss" men's version was first released in the UK in 2004. In Russia, the magazine began to be published in the autumn of 2007. GQ Style is an original publication that creates its own material, rather than copying it from others. The magazine contains not only information about fashion, but also practical advice, as well as stories about the "kitchen" of the fashion world. His audience is young people who consider their passion for fashion as a virtue. The publication is published twice a year with a circulation of 100,000 copies.
“For the first time, men's fashion finds its own legal territory, no longer being an appendix to a block of articles about successful careers, ways to achieve orgasm and criticism of the current government. We can say that fashion is the most essential of non-essential things. Being a reflection of the inner world of a person, it, one way or another, affects everything that we do.
Covers
Really interesting and notable people of our time get on the cover of GQ, regardless of citizenship, occupation and gender. In March 1962, the magazine placed on the cover a photograph of John F. Kennedy, and in October 1963 - Salvador Dali, the November 1965 cover was dedicated to Moscow. At different times, Woody Allen, Richard Gere, Mel Gibson, Sting, Bruce Willis, Arnold Schwarzenegger, Julia Roberts, Prince Charles, Johnny Depp, Michael Jackson, George Clooney, Sharon Stone, Jack Nicholson, Evander Holyfield, Jackie Chan, Charlize Theron, Jude Law, Johnny Knoxville, Brad Pitt, Justin Timberlake, Heath Ledger, Clive Owen, Leonardo DiCaprio, Matt Damon, Al Pacino and many others. In addition, the publication regularly puts photos of semi-nude and naked stars on the cover, including Jennifer Aniston, Rihanna, Christina Aguilera, and in 2009 Sacha Baron Cohen.
2003 was marked by a major scandal involving the British version of GQ. The publication published a photo of Kate Winslet on the cover, greatly changing the plump figure of the actress with the help of Photoshop. Outraged Winslet, distinguished by feminine forms and defending the rights of obese women in show business, said that the cover of the magazine is not her body.
GQ in Russia
First number: March 2001;
Tagline:"The Art of Being a Man".
Audience of each issue: 350 thousand readers. According to a survey conducted in 2011 by the research company TNS Gallup Media, approximately 40% of the magazine's audience in Russia is made up of the fair sex.
Circulation: 100 thousand copies;
Chief Editor: Mikhail Idov (since February 2012);
Nikolay Uskov (from 2003 to 2012);
Alexey Zimin (from 2001 to 2003);
Ram Petrov (2001);
Publisher: Irina Elizarova;
Brand Director: Sasha Lavrova;
Columnists: Viktor Erofeev, Eduard Limonov, Grigory Revzin, Dmitry Bykov, Ksenia Sobchak.
GQ Person of the Year Award
In 2003, the magazine launched the annual GQ Person of the Year Award, which is given to the most notable figures. The winner is determined by reader voting. In Russia, Konstantin Ernst, Eduard Maksimov, Alexander Ovechkin, Mikhail Kasyanov, Leonid Parfenov, Alexei Venediktov, Boris Akunin, Fyodor Bondarchuk, Guus Hiddink, Evgeny Mironov, Vladimir Sorokin received the award at various times.
Chief Editor
Mikhail Idov has lived in the USA since 1992. During his journalistic career, he managed to work with New York Magazine, launch his own magazine, and also write materials for the American version of GQ. Repeatedly acted as a columnist for various editions of Conde Nast. For the sake of working in the Russian version of the magazine, Idov returned to Moscow after 20 years spent overseas.
Before him, for nine years, Nikolai Uskov was at the helm of the publication, who left his post to lead the Zhivi! media group. The current success of the magazine is largely due to his merit.
Portal
The publication has an active Internet portal where you can find something new every day. The resource contains editorial blogs, news from the world of fashion, technology and show business. On the portal you can find a unique phenomenon: the first Street Style page in the Russian-language Internet, thanks to which men were convinced that many compatriots really follow fashion and do not consider it shameful. The Internet resource contains announcements of new printed issues, including in video format, as well as news headings, for example, coverage of various festivals. Since February 2012, a political blog has been maintained in the Russian version of the portal, which is trying to comprehend the political situation in the country, choosing events and topics of interest to society for discussion.
In 2007, restaurateur Arkady Novikov opened a 24-hour GQ Bar restaurant, which was the embodiment of the GQ concept. The restaurant has three halls, united by a combination of modern and classic design.
Anniversary edition
Celebrating the 10th anniversary of existence in Russia, in 2011 GQ prepared a deluxe edition of GQ. The Gentleman's Collection, which includes five volumes: Dictionary of Men's Style, which talks about men's fashion; "Heroes of Our Time", containing GQ interviews with prominent people of our time; "Stories and Adventures" incorporated travel stories and authors' reflections on the structure of the world; Good Living Practice contains articles on men's hobbies and etiquette; "Laws of male nature" is a collection of the best notes and essays published over the entire 10 years of the magazine's existence in Russia.
Official site: www.gq.com
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- Pyramids of missed opportunities. The Russian version of "capitalism for its own", Dobrenkov Vladimir Ivanovich, Ispravnikova Natalia Revoldovna. The monograph is devoted to the analysis of the processes of legalization and consolidation in the Russian economy of such an institutional regime as "capitalism for its own", within which arose and ... Buy for 520 rubles
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