The expression comes from the famous phrase of Andy Warhol: "In the future, everyone can become world famous for 15 minutes."

Any time can be divided into fifteen minutes

Most often in questions there is a construction in which it is calculated how many times the character of the question received 15 minutes of fame.

[Moderator: Pause before the word "picasso" in the first sentence and emphasize this word in your voice so that it does not sound like Picasso is being measured.] John Madden suggests introducing the unit of measurement "picasso". It is estimated that Picasso himself had about a million Picassos during his lifetime. Answer what surname we replaced with Picasso.

Answer: Warhol.

A comment: One Warhol is proposed to call 15 minutes of fame. One day of fame is 96 Warhols, a million Warhols is about 30 years of fame.

At the 2004 European Championship, Vyacheslav Malafeev rode as a substitute goalkeeper. However, at the end of the first half of the second match of three played by Russia, the main goalkeeper Ovchinnikov was sent off. As a result, according to the remark of one sports fan, THEY took place, and almost tenfold. Name them in three words.

Answer: 15 minutes of fame.

A comment: He defended the remaining 135 minutes, and there was stoppage time.

Source: Matches Portugal - Russia, Russia - Greece.

In his debut match for Manchester United, Cristiano Ronaldo showed himself brilliantly, entering the field in the 75th minute. Journalist Igor Poroshin, urging not to rush into enthusiastic assessments of the Portuguese game, mentioned the contemporary artist. Name this artist.

Answer: Andy Warhole.

A comment: Promised each person 15 minutes of fame. In this case, from 75 to 90 minutes.

Source: Newspaper "Izvestia", August 2003.

Jean Baudrillard, commenting on a well-known saying, writes that if we had a whole OH, then we stole three-quarters from other people. Name it in two words.

Answer: Glory hour.

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Visitors to the Whitney Museum's upcoming exhibition will not only see these iconic Warhol works, but also a host of exhibits that can upend the iconic artist's creative range...
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Andy Warhol: 15 minutes of fame plus eternity

On display at Andy Warhol: From A to B and Back Again at the Whitney Museum. Photo by Oleg Sulkin

Cans of Campbell soup. Multi-colored series of portraits of Elvis Presley and Marilyn Monroe. Giant image of Mao Zedong.

Visitors to the Whitney Museum of American Art exhibition opening Monday, November 12 will not only see these canonical works by Andy Warhol, but also a host of exhibits that experts say could revolutionize the creative range of this iconic artist. century, the founder of pop art. The exhibition is called "Andy Warhol: From A to B and Back Again"("Andy Warhol: From A to B and back again").

As emphasized by director of the Whitney Museum Adam Weinberg, addressing reporters at a press preview of the exhibition, this is the first Warhol exhibition in the United States and the world of this magnitude in the last thirty years. It occupies the entire fifth and third floors of the museum building, as well as a large hall on the first floor, which houses a series of portraits of his celebrities and friends. In total, the exposition presents approximately 350 works from dozens of museums and private collections. Observers believe that the exhibition will break attendance records for the Whitney Museum, and the tail of the queue will stretch along Gansevoort Street, which is overlooked by the museum's facade.

"Warhol is amazingly modern," said Adam Weinberg. - He visionary singled out mass media and the commercial commodity market as new mechanisms that open up unprecedented opportunities for art. If Warhol lived in the current era of the selfie, I think he would feel very comfortable. Coming from a poor family of immigrants from Eastern Europe, who became an insider and, at the same time, an outsider in the world of modern culture, representing several marginal subcultures at once, he personifies the whole new era, the contours of which he outlined with his vision.

Photo: John Angelillo/UPI

Weird in a wig

Warhol's productivity was legendary, he left behind thousands of works. Let's say he was enthusiastic about a particular person, and in a short period of time he created a series of portraits in different techniques and different sizes. There were people in whom he did not lose interest over the years, for example, Jacqueline Kennedy-Onassis and Elvis Presley. The same goes for certain artifacts of ideology, popular culture, and consumer goods, such as the hammer and sickle as a symbol of communism, the Coca Cola and Campbell brands.

The main curator of the exhibition, Donna De Salvo, faced a difficult task - to choose from the many similar works of the master one or two of the most representative. She says she "wants to separate myth from man."

When Donna DeSalvo first met Warhol in 1985, she was working at the Dia art foundation, and he was, the curator notes, "an extravagant artist who wore a funny wig."

"People didn't pay much attention to his work back then," says DeSalvo, who is now Associate Director of the Whitney Museum and has hosted five Warhol exhibitions. “He was considered a strange guy who staggers around vernissages.”

Andy Warhol was born in 1928 in Pittsburgh, in a family of emigrants from Czechoslovakia, Carpathian Rusyns by nationality, who professed Catholicism. He was very close to his mother Julia. Warhol moved from Pittsburgh to New York in 1949, his mother followed him. She lived in his house until 1970.

Some of Warhol's relatives came to the vernissage, including his nephew James Warhola, an artist and illustrator of children's books, and his niece Madalene Warhola. In a short interview with Voice of America, Madalene spoke about her relationship with Andy. “He was very kind to us,” she said. - I never would have thought in my childhood that he would become very famous. Coming to us, Andy gave toys that he liked to play with. Sometimes he offered us his paintings as a gift, and we said - "better toys."

Photo by Oleg Sulkin

Drawings and collages

In the 1950s, after graduating from the Carnegie Institute of Technology, Warhol began his professional career as a magazine illustrator. In addition, he painted his friends and acquaintances with pen, ink and gouache. These drawings are thin, airy, elegant, some frankly homoerotic.

The artist both then and later did not hide the fact that he was gay, and demonstrated his sexual inclinations in many paintings, drawings and films (unlike, say, two other pioneers of pop art, Jasper Johns and Robert Rauschenberg). This frankness created many difficulties for him. Indeed, in those years in the United States, homosexuality was not only considered a violation of generally recognized morality and a deviation of the psyche, but was also a criminal offense.

One wall of the exhibition is entirely occupied by a collage with pasted designer models of shoes, decorated with gold. They bear the names of some of his idols: Elvis Presley, the sex symbol of the 30s actress Mae West and the first transgender actress Christine Jorgensen.

Warhol received his first commercial order in 1963 from patron Ethel Scull. He depicted her on 63 colored panels, based on several photographs of her taken in a street photo booth. Silk-screen printing using acrylic paints became his favorite technique, and he remained faithful to it until the end of his days.

One of the halls is devoted to the theme "Death and Disasters". One job is a mess of bloodied limbs, another is an electric chair for executions of suicide bombers in the infamous Sing Sing prison. But the most impressive piece in the series is "Suicide," a collage of repeated shots of the lifeless body of a 23-year-old accountant. She committed suicide by jumping from the 86th floor of the Empire State Building.

Photo: John Angelillo/UPI

Celebrities and more

Andy Warhol, the underground and popular culture are inseparable concepts. He was friends with many rock musicians and show business stars. Known for his covers of music records for the cult group Velvet Underground and rock idols Rolling Stones. Liza Minnelli, Rudolf Nureyev, Edisabeth Taylor, Lou Reed, Mick Jagger, Niko, Elton John, Rod Stewart and others were regulars at the trendy nightclub Studio 54 in New York, the main "motor" of which was Andy Warhol. Another refuge for bohemia and star parties was Warhol's "Factory" - his studio in Manhattan, where he worked and where he willingly invited his friends.

The faces of celebrities such as Aretha Franklin, John Travolta and Nancy Reagan appear on the covers of Interview magazine.

The grandiose collage-installation “Wallpaper for Cows” is a manifestation of a characteristic trend in Warhol's work, when he was looking for a deep aesthetic meaning in the repetition of a certain image. However, as art experts note, much in his work was deliberately outrageous and bantering, often with a fair pinch of irony and sarcasm.

It is no coincidence that in the mid-60s, he programmatically abandoned painting and made silver, helium-filled pillows for happenings, which are also on display at the Whitney exhibition.

Warhol is rightfully considered one of the most radical experimenters in the field of cinema. Almost the entire third floor of the exhibition is occupied by video monitors with headphones, and visitors will be able to see almost all the films created by the artist. In a separate screening room, you can see his early short films, mostly screen tests. One of the mini-movies showed Warhol slowly eating a cheeseburger and then staring long and hard at the camera.

Photo: John Angelillo/UPI

Myth and camouflage

Another favorite motive of Warhol was the rethinking of newspaper aesthetics. The artist mythologized the momentary - the craving of the press for scandalous, frightening sensations like disasters, crashes, murders. One of the most characteristic works of this plan is "129 Died on a Plane", which is based on the front page of the New York Mirror newspaper in 1962, dedicated to the largest plane crash at that time.

In 1968, Warhol himself experienced an act of brutal violence. Radical feminist Valerie Solanas, who starred in his films, shot him three times, seriously injuring him. He was on the verge of death, but survived and continued to make art.

In 1986, a year before his death, he created the gigantic canvas The Last Supper in Camouflage, taking as a basis the famous monumental painting by Leonardo da Vinci and, as it were, “covering” it with a protective cloth, through which fragments of the original are visible. According to art historians, this work is a kind of meditation on the topics of AIDS, faith, sexuality and death.

Warhol died in New York in 1987 at the age of 58. He died in his sleep after an operation to remove his gallbladder.

The artist's statement is widely known that in the future, each person will have their own "15 minutes of fame." His "15 minutes of fame" he turned, it seems, into infinity.

After all, today Warhol is the most expensive artist on the planet. In 2013, the painting "Silver Crash (Double Trouble)" was sold at Sotheby's for $105.4 million. Experts believe that no lower prices are achieved through private transactions, which, as a rule, are not advertised publicly. From 1985 to 2010, the average auction prices for his works increased by an average of 3,400 percent, which is a record for the global art market.

Photo: John Angelillo/UPI

The Andy Warhol exhibition at the Whitney Museum will end on March 31 next year and will move to the San Francisco Museum of Modern Art and the Art Institute of Chicago.

Whitney Museum of American Art
99 Gansevoort Street
New York, NY 10014

About love and loneliness

I don't see anything wrong with being alone. I'm fine alone. People greatly exaggerate the meaning of their love. It's not always that important. The same applies to life - people also exaggerate its significance.

The biggest price you have to pay for love is the constant presence of someone next to you, and being alone is much better.

People get so boring when they get together. It is necessary to remain alone in order to develop individual characteristics that make a person interesting.

About people and fame

The person may laugh or cry. Whenever you cry, you could laugh - the choice is yours.

As soon as you stop wanting something, you immediately get it.

Sometimes people let the same problem ruin their lives for years, and in the meantime they can just say, "So what." This is one of my favorite expressions: "So what?" "Mom didn't love me." So what. "My husband doesn't want me." So what. "I've succeeded, but I'm still alone." So what.

Everyone is entitled to 15 minutes of fame.

Pele is one of the few who refutes my theory: instead of fifteen minutes of fame, he will get fifteen centuries.

About lifestyle

Sex and parties are the only places where you need to appear in person.

If you're watching your weight, try Andy Warhol's New York Diet: In a restaurant, I order everything I don't want, so I can fiddle with it for a long time while everyone else eats.

I don't think everyone should have money. They should not be for everyone - otherwise it will not be known who matters. How boring. Who will you gossip about then?

About beauty and women

Beautiful women are late more often than nondescript women. They are all forgiven. Still, they live in a special time zone.

Sometimes something seems beautiful simply because it is slightly different from the surrounding objects.

In fact, “beautiful” doesn’t really attract me that much. I like more talkative... Talkative people do something. Beautiful - they are something. It's not necessarily a bad thing, I just don't understand what exactly they are.

Beauties in photographs are different from beauties in the flesh. It must be hard being a fashion model because you want to look like your own photo, but that's impossible.

Andy Warhol is a cult figure of the 20th century. An artist, one of the founders of pop art, a photographer, producer, publisher and writer, he conquered the world with his work. His work is still incredibly popular and inspires contemporary artists. Andy Warhol would have turned 85 on August 6th. For the birthday of a celebrity - a selection of his best quotes.

I don't see anything wrong with being alone. I'm fine alone. People greatly exaggerate the meaning of their love. It's not always that important. The same applies to life - people also exaggerate its significance.

Sex and parties are the only places where you need to appear in person.

The fact of waiting for something makes it even more exciting.

Everyone is entitled to 15 minutes of fame.

Pele is one of the few who refutes my theory: instead of fifteen minutes of fame, he will get fifteen centuries.

Beautiful women are late more often than nondescript women. They are all forgiven. Still, they live in a special time zone.

Sometimes something seems beautiful simply because it is slightly different from the surrounding objects.

In fact, “beautiful” doesn’t really attract me that much. I like more talkative... Talkative people do something. Beautiful - something are. It's not necessarily a bad thing, I just don't understand what exactly they are.

Jewelry does not make a person more beautiful, but it does make him feel more beautiful.

The biggest price you have to pay for love is the constant presence of someone next to you, and being alone is much better.

The person may laugh or cry. Whenever you cry, you could laugh - the choice is yours.

Beauties in photographs are different from beauties in the flesh. It must be hard being a fashion model because you want to look like your own photo, but that's impossible.