Anna Wintour. How to build a life in order to achieve a dream

21.09.2019

The daring style of French Vogue Editor-in-Chief Emmanuel Alt

March 26, 2018, 2:17 pm

Karl Lagerfeld says that "any girl can look chic in jeans and a T-shirt." This statement perfectly describes the style of Emmanuelle Alt. She looks like a luxurious, perfect Frenchwoman, despite the fact that most of the time she wears jeans and a T-shirt or a man-cut shirt. Emmanuelle Alt came to the post of editor-in-chief of French Vogue instead of the outrageous Karine Roitfeld. Karin knew how to undress models, Emmanuelle knew how to dress them beautifully. Emmanuelle's style is how we imagine the wardrobe of the perfect Frenchwoman. Basic pieces of perfect quality are perfectly combined with each other and easily folded into a stylish look.

Jeans and trousers

The editor-in-chief of French Vogue prefers to look like a rock star: wind-tossed hair, a shirt with casually rolled up sleeves and a pair of perfectly fitting jeans… The only thing missing is a guitar on the shoulder! Emmanuelle is famous for her love of trousers and jeans. It was almost impossible to meet her in a skirt before, and after 40, Emmanuelle, with a clear conscience, closed this issue for herself completely and excluded skirts from her wardrobe. “Why wear feminine things if you feel like a little boy all your life?” Alt seems to say. By her example, Emmanuel proves that perfectly fitting jeans can make you a “style icon” if they match your inner mood and make you feel like a million in them.

Coats and jackets

Emmanuelle loves interesting jackets. Perhaps these are the brightest elements of clothing in a fairly basic wardrobe of a Frenchwoman. More often than others, she prefers to wear French brands, which she herself advises. We are talking about Isabel Marant and Balmain. She can wear a voluminous Indian-style denim jacket from Isabel Marant with basic trousers, “tighten” it with a studded belt and add ankle boots with kitten heels. It turns out quite a "French chic" at the junction of classics and rock and roll. A gray tweed coat looks great with dark flared jeans. In the images of Emmanuelle - a minimum of color. But this is not boredom, but European restraint, chic and the ability to place accents with the help of details.

Belt

Emmanuelle's wardrobe is unimaginable without a black belt. With it, you can create many looks, but a belt worn on something voluminous, whether it's a parka, an oversize jacket, a sheepskin coat or a down jacket, looks especially interesting. The image is feminine due to the emphasized waistline, but at the same time remains comfortable due to the volume and softness of the jacket.

Military

In the style of "military" there is that same daring note that is so easy to follow in the whole style of Emmanuelle Alt. But true to her principles, the editor does not dress from head to toe in clothes of the same style, but adds a military jacket to her standard “outfit” with elements of casual and feminine classics, making the image shine with new colors.

6 chose

Who is the most stylish in the world? It is logical to assume that those who are closest to fashion. Those who attend Fashion Weeks, communicate with designers, have access to the latest collections, not only formulate trends, but also shape them. The editors of the most influential fashion magazine, the great Vogue...

The magazine was born in 1892, but the magazine had only... five editors-in-chief. The very first - Edna Woolman Chase, led the magazine for 37 years! Turning the magazine into an international glossy publication, she combined sophistication and toughness. The second is Jessica Davis, who has worked at Vogue for a decade.

Diana Vreeland is the third editor-in-chief of Vogue.

Reigning in the 60s, she changed the concept, began to do spreads with rock stars, discovered Twiggy ... Photographer Richard Avedon said: “Vreeland invented the profession of fashion editor. Before her, there were secular ladies who tried on hats for other secular ladies.

And she said:

  • Never be afraid of vulgarity - only boredom.
  • I hate narcissism, but I approve of vanity.
  • You don't have to be born beautiful to be devilishly attractive.
  • People who eat white bread don't have dreams.
  • You must have style. It helps to go down the stairs, to rise in the morning. This is how you live. Without style, you are nothing.

Vreeland had style. Just look at these photos.


The fourth editor-in-chief is Grace Mirabella. The period of her leadership (seventeen years) is called the beige period of Vogue. She moved away from gloss and approached the style of a simple American woman.

In 1988, she took the place of the editor-in-chief Anna Wintour. Those who watched the movie The Devil Wears Prada they roughly know how everything works in Vogue. We recently wrote about Anna Wintour, today we will not, but we always remember her first of all when it comes to Vogue.

The editor-in-chief of Vogue Paris is Emmanuel Alt.

Stylish and democratic, she loves tight jeans and jackets, wears loose hair and prefers natural makeup. Despite the simplicity of the image, she looks like a rock star. Alt had to change the magazine a little after it was changed by the previous editor-in-chief, Karin Roitfeld. She made the magazine very far from life, and Emmaluel democratizes it.

The editor-in-chief of Vogue Italia is Franca Sozzani.

She is as influential in Italy as Anna Wintour is in America. He both even came to Vogue at the same time. With her filing in Vogue, they began to write not only about Italian fashion designers, the Vogue Curvy project was made on the basis of the magazine, especially about and for women with curvaceous forms.

Editor-in-chief of Vogue UK - Alexandra Shulman.

The undisputed authority in the field of fashion, heads British Vogue since 1992. It has been repeatedly noted that Alexandra's appearance does not correspond to the title of editor-in-chief of a trend-forming magazine. What is called, to the heap, it was mentioned that she sometimes comes to work on a bicycle. As it turned out, appearance is not connected with the management of the magazine. British Vogue has had many masterpiece issues. By the way, Vogue UK has a clear position: they don’t write about diets and plastic surgery.

Vogue Thailand - Kullavit Laosuksri.

Vogue in Thailand appeared in 2013 and was headed by a man. The very first issue of the cult magazine with a girl in a national Thai gold headdress on the cover was swept away in a few days.

The creative director of Japanese Vogue is Anna Dello Russo.

The way she dresses is watched by the whole world. Some believe that Anna herself looks even more interesting than some issues of the magazine she makes. Anna is a walking fashion fetish. She has two apartments: one for herself, the other for her shoes.

This unique woman is a living embodiment of the qualities that lead to success: a determined careerism, an innate sense of talent, ideas and right decisions, an iron leadership style and great courage that allowed her to become the most influential expert in the global fashion industry. The editor-in-chief of the American VOGUE, Anna Wintour, has been at the helm of the largest fashion gloss for 30 years now and, contrary to rumors, is not going to pass the baton. She knows for sure: nothing is valued in the changing world of fashion as much as constancy.

Childhood and youth

Anna Wintour was born on November 3, 1949 in London. The girl's mother is Eleanor Trego Baker, the daughter of a law professor at Harvard University, a prominent social activist. Father Charles Wintour is the editor of the London newspaper The Evening Standard.

Apparently, the girl inherited from her father a love for the printed word, which, combined with a genuine interest in the topic of fashion, eventually turned into a passion for fashion journalism. The girl spent hours watching the Kathy McGowan show, the style icons of those times. The father jokingly advised his daughter, answering the question of a school questionnaire about her future profession, to write "become the editor-in-chief of Vogue." This did not bother 10-year-old Anna at all: the little lady already knew then that she had a great future.

History is silent about whether Anna was pleased with her own appearance. One way or another, the girl experimented with the image in search of the perfect image. At the age of 14, she made a bob haircut, which she still wears, without changing even in the nuances. I stopped doing athletics because running pumped up my calves. And going to school was torture for her only because she had to wear a hated uniform and blend in with the crowd. Young Wintour did not hide her indignation and expressed them directly to the face - to teachers and administration. For such behavior, the rebel was expelled from school when she turned 16.


The girl was just delighted with this opportunity - now you can spend 24 hours a day on the fashion wave and wear your favorite outfits. She already had experience in the Biba store, where she could observe the customers. As a teenager, Anna showed herself as an experienced marketer and intuitively could guess what the client wanted. No wonder Charles Wintour of all five children consulted only with the eldest daughter: she could give good ideas on youth headings, gossip columns, etc.

Leaving school, Anna got a job - boyfriend Richard Neville took her to his own magazine Oz, a popular publication at that time. So Anna Wintour began her working biography.

Career

Wintour's first position in a major fashion glossy was an assistant department editor at Harpers & Queen magazine. Anna is only 21 years old. Innovative photo shoots, new photographers and models, fresh ideas - all this quickly led Wintour to the position of deputy editor in 1973. But two years later, having failed to work with the new editor-in-chief Min Hogg, the woman leaves the magazine with her boyfriend, journalist John Bradshaw. The couple decides to try their luck in the US.


It was John who, upon arrival in New York, helped Anna get the position of editor-in-chief at Viva magazine, after she was fired from the American Harper's Bazaar after 9 months of work (editor Tony Mazzola did not want to put up with Wintour's non-standard approach). After Viva closed in 1978, Anna decided to take some time off. She began to go home more often: her parents were preparing for a divorce (in 1979), after which her father remarried journalist Audrey Slater.

In 1980, Wintour settled in the new edition of Savvy as a fashion editor. And a year later, she was offered the same position in New York magazine. The head of the publication, Edward Kosner, gave the woman full carte blanche in the embodiment of ideas. Anna answered him with a frantic increase in circulation. Such success could not be overlooked, and soon the predictable happened - the head of the publishing house Condé Nast Publications, Alexander Lieberman, lured Wintour away, presenting her on a platter with the position of creative director of the American VOGUE.


The only thing Anna asked Lieberman (besides doubling her salary) was complete freedom of action, and with her usual zeal, she set to work, namely, she began to globally change the format of the magazine, which she considered gray and boring. Anna considered it a waste of time to maintain subordination with the editor-in-chief Grace Mirabella, so a conflict soon broke out between the women. Lieberman left Grace in office, and Anna was exiled to London to raise the British VOGUE, which had long needed to be reformed.

Anna started working in 1985 and immediately made a revolution - she fired half of the staff, began to master the intricacies of the production of the magazine. The whole process was under her total control. At the same time, the employees had to perfectly fulfill their duties, otherwise they would face a personal "execution" from Miss Nuclear Winter. So "grateful" subordinates called Wintour (a play on consonant words "winter - Wintour").


In 1988, Grace Mirabella left the post of US VOGUE editor-in-chief, and a new gloss queen, Anna Wintour, ascended the throne. The first issue, created under her leadership, was released in November 1988. Since then, each cover photo has been the discovery of a new star in the fashion world:, and others.

The 90s became a powerful breakthrough in Wintour's career: she went through her competitors with a "tank", leaving Elle and Harper's Bazaar far behind. She failed to sink only Tina Brown, editor-in-chief of Vanity Fair. The enmity between these gloss professionals has grown into a legend. In 2017, one of the American television companies devoted a mini-series to this topic.

However, Anna did not spare not only competitors, but also her own employees. Perfectionism, multiplied to the tenth degree by the rigidity of character and the authoritarian leadership style of Wintour, made the life of the team simply unbearable. Many of the colleagues could not come to terms with the unbearable nature of the lady boss and left for other projects.

And if earlier only people involved in the industry knew about it, then in 2006 the whole world learned about Wintour's dictatorship. The film "The Devil Wears PRADA", based on the book of the same name by Lauren Weisberger, described in detail the everyday life of the editorial office, and Anna Tyran Wintour was easily recognized in the main character Miranda Priestley (actress).


At the same time, the prototype of the movie heroine is working in a fashion publishing house without raising her head. Anna has launched Teen Vogue, Vogue Living, and Men's Vogue. For this, Wintour was named "Editor of the Year", and the Queen of Great Britain awarded her the Order of the British Empire in 2008.

In 2011, Forbes placed the fragile Miss Wintour (the general in a skirt weighs only 64 kg with a height of 170 cm) in 69th place in the list of the most influential women. And in 2013, Anna simultaneously took the position of art director of the Condé Nast publishing house.

In May 2017, the head of VOGUE received the title of "Lady Commander of the British Empire" from Elizabeth II. The permanent chief editor received an award in a pink dress from.

Personal life

Among the serious hobbies, relations with the Parisian music producer Michel Esteban in the late 70s are known. In 1984, the British woman married child psychiatrist David Shaffer, with whom she had two children: Charles (1985) and Katherine (1987). The couple divorced in 1999.


Charles married in 2014 and in 2017 gave his parents a granddaughter, Caroline. And Katherine got married in July 2018 to the son of the Italian VOGUE editor, Francesco Carozzini. Photos of Anna, including in a family environment, can be seen in the Instagram fan club annawintourfan.

Anna Wintour now

In 2016, Anna's right hand, Grace Coddington, left the VOGUE empire after 30 years of work. And in early April 2018, there were rumors about the departure of Anna Wintour from the post of editor-in-chief of the magazine.


However, in August of the same year, Condé Nast CEO Bob Sauerberg said in an interview that Ms. Wintour would continue to work in all publishing positions.

Quotes

“You either know and understand fashion, or you don’t!”
“I wish everyone to be fired: this is an incomparable experience and an incentive to move on”
“I don’t carry bags. I have my head on my shoulders, you know. Well, and Blackberry"
“No one is ugly. We are all special. There are just different levels of beauty."

Text: Alla Somova

Over the years, women have been the editors of Vogue magazines around the world. Not surprisingly, the appointment of 46-year-old Kullavit Laosuksri as editor-in-chief of the Thai Fashion Bible immediately became a sensation. the site tells you about this and other editors-in-chief of Vogue, who made people talk about themselves.

Kullavit Laosuksri (Vogue, Thailand)

Throughout its 120-year history, the top positions in Vogue have been occupied by women. The only exceptions made by publishing house Condé Nast International are Michel de Brunhoff (headed the French editorial office for 30 years) and Kullavit Laosuksri, who was commissioned to launch the magazine in Thailand last year. 46-year-old Laosuksri understood the full burden of responsibility, so he tried to make the release of the first issue of Thai Vogue memorable. For the cover shoot, he commissioned a gold chad crown (traditional headdress in this country) from designer Philip Treacy. The first issue of the magazine was swept from the windows of newsstands in a matter of days.

Anna Wintour (Vogue, USA)

Anna is the most authoritative among all Vogue editors. Designers don't release collections without her approval, famous brands turn to her for advice in finding a new designer (it was she who recommended Galliano for the post of creative director of Dior), and fashion department stores listen to her opinion when drawing up a buying plan. During her work in the magazine, she made many revolutionary decisions. Wintour was the first to feature a photo of a black model on the cover. And on her debut cover, the model posed in jeans (a boldness never seen before!). “In fact, we planned to shoot a model in a Christian Lacroix couture suit. But the girl had been on vacation before and gained some weight, so the skirt looked terrible on her. So the idea was born to mix high fashion with what ordinary girls wear every day, ”recalls Wintour.

Victoria Davydova (Vogue, Russia)

“When I became editor-in-chief of Vogue, I immediately decided that we would do more Russian shoots,” wrote Victoria Davydova in her first letter to the editor. And she kept her word. The clothes of Russian fashion designers are used by the stylists of her magazine on a par with the outfits of such world-famous Houses as Chanel and Valentino. And famous photographers, at the invitation of Russian Vogue, shoot models in Russian interiors (for example, in the first issue of Vogue, under the guidance of Victoria, there was a photo session filmed at the Mikhailovsky Theater).

Franca Sozzani (Vogue, Italy)

Franca is the main fighter against the dominance of models with painful thinness in magazines and on the catwalks. “Gone are the days of supermodels who looked mature, healthy and beautiful. Now their place has been taken by undeveloped teenagers without a hint of chest and hips. Why is it now considered beautiful? - the editor-in-chief of Italian Vogue is indignant. Sozzani began active propaganda of fashion models with forms from the pages of her own publication. On the cover of the June 2011 issue, she placed three girls with non-model parameters: Tara Lynn, Candice Huffine and Robin Lawley.

Emanuel Alt (Vogue, France)

High hopes were pinned on Emanuel Alt as editor-in-chief of French Vogue. With each issue published under the direction of Karin Roitfeld, the publication was more like a catalog of art installations than a fashion magazine (the former editor-in-chief was more interested in the secret meaning of photo shoots than current trends). “Alt is more commercial than Karin. And this is a good sign for the magazine, once said the former creative director of Vogue Paris Fabien Baron. “She is more down to earth and less detached from the lives of ordinary people than Karin.” Hopes, apparently, justified. Take, for example, the fact that Emanuel finally managed to resolve the differences that arose between the French Vogue and the House of Balenciaga. For several seasons, the editors and stylists of the magazine were persona non grata at the shows of this House, and the magazine did not shoot models in the clothes of the brand. But in the February issue, Alt dedicated a few pages to the House's new creative director, Alexander Wang.

Alexandra Shulman (Vogue, UK)

In 2009, Alexandra Shulman, head of British Vogue, declared war on anorexic fashion houses (Prada, Versace, Yves Saint Laurent among them), promising to use as little of these brands as possible in photo shoots. In her letter to the designers, she expressed dissatisfaction with the fact that her team had to invite too thin models for photo shoots. “Girls are under enormous pressure from the industry. Designers, trying to save money and showcase their work in the best light, sew clothes for shows in small sizes. Models simply have nowhere to go: either you lose weight and fit into this dress, or say goodbye to your career, ”Shulman was then indignant.

Maria Tsukanova (Vogue, Ukraine)

This year, its own Vogue will be released in Ukraine. “For such a large-scale and responsible project, we had to assemble an unprecedentedly talented and qualified editorial staff. Therefore, we invited the best Ukrainian professionals and strengthened the team with foreign specialists,” said Boris Lozhkin, President of the UMH group, which signed an agreement with the publishing house Condé Nast International. Maria Tsukanova, who previously worked for six years at Kommersant-Weekend as an editor, was assigned to head Ukrainian Vogue. “Our task is to raise the fashion industry of Ukraine to a new level and show the best of what is already in our country to the whole world,” Maria promised. By the way, Ekaterina Mukhina, the former director of the Russian Vogue fashion department, will help her in this (she was offered the position of international fashion director). In Ukraine, this news had the effect of an exploding bomb.

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Anna Wintour began working as the editor-in-chief of Vogue US back in 1988, since then the famous personality in the fashion world has taken fashion gloss to a new level, and she has become a style icon for millions. Despite the many scandals and gossip around her person, her huge contribution to the fashion industry cannot be denied. It's hard to believe that before the "fashion bible" was more focused on describing the secular lifestyle and faded into the background compared to its main competitor - ELLE fashion gloss. In the very first years of work, Anna Wintour was able to make Vogue US a prestigious gloss that anticipates fashion trends. She blew up the fashion world when she featured a cover photo of Mikaela Bercu in a Christian Lacroix sweater and $50 faded jeans. It was the first appearance of denim on the cover of Vogue. And even decades later, Anna Wintour continues to amaze the fashionable public. In 2014, an issue was released that featured reality TV star Kim Kardashian in a wedding dress on the cover, fashion critics were simply indignant. We can talk for a long time about the achievements of Anna Wintour in the fashion business, but still I would like to pay more attention to the style of the editor-in-chief of American Vogue.

When it comes to fashion gloss, Anna Wintour only moves forward with the latest trends, but if you look closely at her style, you can understand that preference comes first, and then fashion. Anna Wintour does not buy all the trendiest things from the catwalk. On the contrary, this is a rare case when a fashion editor can be seen in the same and not just once. Wintour's style can be attributed to the classics, she loves fitted silhouettes, neutral colors and elegant jewelry. The editor of Vogue US expresses his creative nature in a variety of prints.

There are style features that Anna Wintour is simply unable to change. It's her graphic bob haircut and Chanel sunglasses. Often in interviews, Wintour advises to buy expensive and really good things and not clutter up your wardrobe. But still, the editor-in-chief has his own weakness. Anna Wintour complements most of her looks with massive necklaces; her collection includes more than fifty models.

In terms of choosing fashion brands, Wintour is a true conservative. Her wardrobe includes outfits from the collections of the legendary fashion houses Chanel. Prada, Louis Vuitton.

Anna Wintour has never hidden her love for furs. Often she is condemned for this choice. But still, there is no point in denying that fur has become an integral element of the individual style of the editor-in-chief.

Style for Anna Wintour is an extension of personality. Each of her images is concise, but at the same time thought out in detail. Wintour advises her readers to never stop developing their own style, in her opinion, this has a beneficial effect not only on self-esteem, but also on career growth.



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