Business plan fitness club dance school. Real figures for income and expenses of a dance school

Description of the project Idea Opening a school-studio of modern dances in the city of N to provide services in the field of teaching dance skills and aerobics Target audience Those who want to master modern dance styles and keep themselves in excellent shape, as well as children from 7 years old Goal Teaching the target audience modern dance styles Payback of the project, making a profit Model for the implementation of investment and project activities Development of the project "on the green lawn" (from scratch) with the subsequent development and expansion of the business

Summary This business plan was drawn up with the aim of organizing a dance school in the city of N, the population of which is more than 100 thousand people, where this type of service is not yet widespread. The key to the effectiveness of the project implementation will be: low competition in the region, low cost of the services offered, active development of the region, as well as a highly developed transport infrastructure. The school will provide services to the needs of visitors in a healthy and active lifestyle, in good physical shape and in a good mood. Our dance school will compare favorably with existing competitors with democratic prices, combined with the offer of dance styles that are poorly represented by other studios in this region. The business plan shows the high efficiency of opening such a dance school. The investment attractiveness of this project for investors primarily consists in a rather short payback period of the project, which indicates its reliability, as well as high profitability. In addition, the implementation of the project will allow solving some social issues: the physical health of the nation, the employment of children.

State registration Registration of IP Ivanov I.I. takes 1 week and costs 800 rubles (the cost of the state fee), you also need to certify the documents with a notary. Documents required for work: certificate of tax registration; certificate of state registration of physical faces; notifications to the insured from off-budget funds; extract from the Unified State Register of Individual Entrepreneurs (EGRIP); Seal (registration in the Register of Seals is optional)

Choice of organizational and legal form The main characteristics of IP as an organizational and legal form: Registered only for one person; Registration is carried out at the place of residence; The lowest financial and time costs for registration; Charter is not required, authorized capital, current account and stamp are not required; Administrative responsibility: an individual entrepreneur is equated to an official and the maximum fine is rubles; The individual entrepreneur pays a fixed payment to the pension fund. (In 2010, the ruble, regardless of income); An individual entrepreneur can dispose of the funds on the current account as he likes; IP cannot be sold or re-registered; IP is relatively easy to liquidate; An individual entrepreneur is liable for obligations with all his property even after closing.

Description of the service The dance studio aims to satisfy as many consumers as possible. Some clients come to "warm up", others - to improve the figure and physical condition of the body, to learn how to dance beautifully. In accordance with the needs of visitors, it was decided to create 3 sections: 1. Strength lessons Fitness ball - strength training using gymnastic balls, which promotes the development of muscles of the whole body - 55 min. Body sculpt is a complex strength training that affects all muscle groups, thanks to a variety of methodological techniques. A great opportunity to work out productively in a short period of time - 55 minutes. 2. Pilates stabilizing lessons - a specific set of strength exercises aimed at eliminating muscle imbalance, developing posture, flexibility, agility - 55 min. Hatha Yoga is a system of stretching, breathing and relaxation exercises. Promotes stabilization and improvement of physical and spiritual health - 55 min. Streching - a system of exercises that develop muscle flexibility and elasticity - 55 min. 3. Dance lessons Dance Mix - the lesson includes various dance styles: Latin, R&B, house. You can feel confident on any dance floor. High intensity, complex choreography - 55 min. Latino Club - complex Latin American choreography with elements of modern aerobics - 55 min. Break-Dance - strength and agility, a sense of rhythm and precise coordination, incredible jumps and many styles that can make any person, regardless of age, height and weight, confident, plastic and beautiful - 55 min. Hip-Hop - a dynamic mix of Break-Dance and body undulations, power elements, soft jumps and turns - 55 min. Go-Go - a very eccentric dance with elements of different dance styles, improvisation to incendiary club music - 55 min.

Competitors Municipal institutions of additional education Cost for 2 lessons per week 700 rubles/month; with 3 lessons per week 1000 rubles / month. Studio "DanceMix" The cost of a subscription for 4 classes is 1560 rubles; 6 lessons 2290 rubles; 8 lessons 2990 rub.

Analysis of strengths and weaknesses Our project Dancemix StudioMunicipal institutions add. education Strengths highly qualified staff (2 teachers) democratic prices convenience of the territorial location of the studio offer of dance styles that are poorly represented in the region the hall is well equipped a large field for the implementation of marketing moves (the first free lesson, “bring a friend”, etc.) the provision of a subscription provides an opportunity for customers to attend any classes according to the schedule the availability of courses for both children and adults highly qualified staff (6 teachers) a large number of dance directions presented the convenience of the territorial location of the studio in the studio 2 halls - more classes are held the halls are well equipped the fame of the studio, the presence of regular customers the provision of a subscription provides an opportunity clients to attend any classes according to the schedule highly qualified staff low prices a large number of dance styles represented low salaries of employees the possibility of performances at reporting concerts, evenings in the cultural center, etc. Weaknesses high salary of qualified employees in the studio only 1 hall brand unknown presence of competition on the market, the threat of new players entering the market covering the initial investment is possible only at the expense of a loan the studio does not suit the reporting concerts higher prices high costs for staff salaries (high salary + larger teaching staff) and rent of the premises the absence of children's groups the studio does not suit reporting concerts the vast majority of courses are designed for children when paying for a certain course the possibility of only attending it according to a certain schedule insufficiently well-equipped halls, lack of equipment necessary for training

Pricing policy The pricing policy of our dance school is formed taking into account the presence of competitors in the local market and the amount of planned costs. Given that municipal institutions of additional education do not affect the pricing policy of our studio, because school policy is focused on different price segments, as well as on different age groups, then our only competitor is the Dancemix studio, a one-time lesson in which costs 420 rubles, a subscription for 8 lessons - rubles. In order to conquer its market segment and reduce the chances of competitors to penetrate this market, it was decided to set prices below the competitive ones. Thus, the cost of 1 visit is rub., a subscription for 8 classes is rub. Also, in order to retain customers, it is possible to introduce a flexible system of discounts, gift cards for free classes, etc.

Expenditure part of the project This type of small business does not require huge investments. The main expenses are for the rent of the premises and wages for employees, it is possible to allocate (one-time) expenses for the repair and advertising of the studio. Do not lose sight of the interest on a bank loan. The tables provide detailed lists of expenses for the pre-investment period and the first year of the project.

Premises for rent, basic equipment, suppliers. 1. Rent of premises. Characteristics of the premises: Total area 86 m 2 Ceiling height - 2.7 m Rental price - rub./month. The room is located in a brick 3-storey building in a fairly new area of ​​the city, territorially 7 minutes. walk from the railway station, next to a comprehensive school and a shopping center. It is possible to conclude a lease agreement for a period of 5 years with a fixed monthly payment. 2. Equipment. For aerobics, you will need: For the supply of equipment, Delta-Fitness LLC was chosen, which provides high-quality equipment from leading companies in the global fitness industry, combined with a flexible pricing policy, has been operating on the market for more than 5 years and has a reputation as a reliable supplier. Delivery time - 2 weeks from a warehouse in Moscow. Trade House Alternativa and Slavyanskaya Sila were considered as alternative equipment suppliers; the disadvantages of these companies were high prices for equipment and the reputation of unreliable suppliers. The equipment of the hall also includes audio equipment: Name Quantity Cost 1 unit, rub. Total cost, rub. Step platforms Anthem. balls Dumbbells Rings Mats Total Name Cost, rub. Samsung MM-C530D7 900

Repair of the premises Name of work Price per m 2 /m 3 /r.m./piece, rub. Total cost*, rub. Dismantling of plank floors with logs Insulation of the floor with expanded clay Laying of parquet boards Installation of wooden plinths Scraping of parquet with a grinder Facing the ceiling with foam tiles Installation of plastic windows (4 windows)20% of the cost of windows Installation of plastic window sills Plastering of walls Painting of walls Installation of mirror coating of walls Installation of sound insulation (in the hall 60 m 2) Installing a door frame (4 doors in total) Installing a door leaf (3 doors in the room) Installing a door leaf (entrance door) Comprehensive electrical wiring diagnostics Installation of switches (6 pcs.) Arrangement of built-in spotlights (15 pcs.) Installation of sockets ( 8 pcs.) Other unaccounted works Total *given the total cost of materials and labor

Office furniture, equipment Office expenses Name QuantityCost, rub. Sofa Armchair (soft) Coffee table Reception chair Office chair Desk (corner stand) Hanger Chairs in dressing room Locker room wardrobe (4 sections) Accessories Total office furniture Computer and accessories Telephone (PANASONIC KX-TS2352RUB)1662 MFP (HP OfficeJet 4500 AiO) Other unrecorded equipment Total office equipment TOTAL Name Cost, rub./month. Office expenses Under the lease agreement, utility tariffs (including VAT) are paid by the landlord Internet 980 Total 2,980

Number of employees and wages Employees: 2 administrators, cleaning lady - full-time employees; 2 teachers - freelancers, contract agreement (salary equal to 20% of the proceeds for the lessons). Because our studio is open from 10:00 to 22:00 on weekdays and from 12:00 to 17:00 on weekends, then administrators will work on a 2/2 schedule, and teachers will work in shifts, and their work will be organized in such a way that labor legislation was observed (40-hour working week). During free hours (lack of classes in the schedule), individual lessons are possible, as well as staging a wedding dance. In general, monthly labor costs will be: Employee Number of people, rub. Lecturer Administrator Cleaning lady Monthly fund (excluding insurance premiums)84 440

Advertising Costs Before opening a dance school, a carefully planned marketing campaign should be carried out. 3 main areas were identified: 1. Creation of the site. 2. Development and printing of leaflets, announcements. The possibility of concluding an agreement with the Russian Post is being considered, according to which, during the first two months of the studio's operation, postmen, along with correspondence, will place advertisements for our services in mailboxes. 3. Conclusion of agreements with stores on holding a joint promotion: when buying a separate product, you have the opportunity to visit a dance school for free. Thus, the preliminary amount of advertising costs will be: Name Cost, rub. Website development Development, printing and distribution of flyers and announcements

Name Description Cost of one unit, rub. Number of units Total expense, rub. Registration persons Preparation of documents and payment of state. duties Rent of premises 86 sq. m. pr Office expenses Stationery and Internet Equipment of the hall Audio equipment, fitness equipment (20 each: dumbbells, step platforms, gymnastic balls, rings, mats) Salary 2 administrators, 2 teachers, cleaner Insurance premiums for the salary of full-time employees 34 % of wages Insurance premiums for salaries of freelancers 31.1% of wages Income tax 6% of income Marketing activities (advertising) Creation of a website, distribution of flyers, announcements Bank loan interest 17% per annum 1 Unforeseen expenses 5% of the project cost Total

Profitable part of the project The income part of the project is calculated as an average, based on the average number of students in groups - 10 people, as well as the assumption that customers purchase subscriptions for 8 classes. Such subscriptions provide the right to attend any classes in the studio in accordance with the schedule and are valid for 30 days. Based on the calculations below, the annual income of the dance studio will be RUB.

Sales Organization The bulk of our dance school's consumers will be women aged 18 to 40, students and "office" employees. Taking into account the predominantly daytime nature of employment of this group of the population, most of the classes will take place in the evening on weekdays and in the afternoon on weekends. Planned occupancy of groups: 6 - 10 people. Daytime hours are proposed to be filled with individual lessons, bringing in 5-7% of the total turnover. Thus, classes on weekdays will be organized in 2 shifts: 1. Morning (10:00 - 13:00) Schoolchildren studying in the second shift and housewives have the opportunity to go to our classes in the morning. For schoolchildren studying in the first shift, classes are also set at 15: Evening (17:00 - 22:00) From 17:00 we are waiting for clients who have the opportunity to attend classes only after work (study).

Schedule of classes Time Mondays Wednesday Friday Sunday 10:00-10:55 11:00-11:55 12:00-12:55 STRECHINGBODY Sculpt 13:00-13: 55PilatesBody SculptClptClub Latinogo-GO 14:00-14: 14: 14: 14: 14: 14: 55 Break-Dance (children's group) Hatha Yoga Hip-Hop (children's group) Hatha YogaPilates Hatha Yoga 15:00 - 15:55 Hip-Hop (children's group) Break-Dance (children's group) 16:00 - 16:00 55 17:00 – 17:55 18:00 – 18:55 19:00 – 19:55Fitness ballPilatesFitness ball Hatha YogaFitness ball 20:00 – 20:55StrechingGo-GoStreching Body SculptPilates 21:00 – 21:55 Club LatinoBreak-Dance Club Latino Dance-mixGo-Go

The cost of the service The cost of 1 lesson is 380 rubles. The cost of 1 lesson in a children's group is 350 rubles. Subscription price* for 4 lessons rub. Subscription fee for 6 lessons Rs. Subscription price for 8 lessons Rs. Individual lessons with a coach 850 rubles per hour Wedding dance performance rubles per hour *subscription provides the right to attend any classes in the studio and is valid for 30 days in the group total number of people Revenue per session Revenue per day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Revenue per week Revenue per month Revenue per year

Reflection of cash inflow and outflow – – – – Inflows 1.1. Income Total Outflows Investment investments Add. Capital Operating expenses Depreciation expenses Taxes Total, Net result,

Reflection of cash inflow and outflow from lending (RUB) – – – – Inflows 1.1. Income Total Outflows Investment investments Add. Capital Operating expenses Depreciation expenses Taxes Loan repayment,000 Loan % repayment,100 Total, Net result,

Project financial efficiency analysis Indicator Without loanWith loan NPV .877 IRR202.53%136.38% DPP7 months 8 months PI1.417861.305138

Qualitative risk analysis Type of risk Causes of occurrence Description of damage Development of measures to combat the risk Marketing risks Incorrect forecast of demand for dance school services Decrease in revenue More accurate definition of the needs of potential customers. Development of measures to retain and develop the client base. Piecework salary of teachers - with a decrease in the profitability of the project, the cost of wages decreases. Financial risks Consequence of the implementation of marketing risks, changes in lease agreements, contracts for the repair of premises, supply of equipment, etc. Decrease in profit due to a decrease in income and / or increase in expenses, the risk of non-repayment of a bank loan Implementation of measures to combat marketing risks. Adding clauses to contracts on changing the cost of services or the time of delivery of equipment with an exact indication of the maximum% excess of the initial rates. The application of the simplified tax system involves the application of tax rates of 6% on income or 10% on income - expenses The chosen organizational and legal form - Individual Entrepreneur, suggests the simplest way of state registration, i.e. the lowest cost and time. Social risks Poor quality of the declared services; frequent change of teaching staff Decreased demand for studio services Recruitment of highly qualified staff with high salaries, motivation of school teachers by establishing piecework salaries. Conducting customer surveys on the topic “what would you like to see in our school?”, taking into account their wishes. Force majeure Fires, natural disasters, weather disasters, etc. Suspension of the school for an indefinite period Insurance

Quantitative risk analysis Risk factor % change in risk factor NPV new. % change in NPV Elasticity rating Decrease in the number of clients (7 people in a group) 12.5427.852.2281 541.1083 Increase in advertising expenses (carrying out additional events - RUB) 14,510,300.0214 NPV is the most sensitive to changes in the number of consumers and the cost of a subscription. Thus, the high efficiency of the proposed project is shown, which is determined by the values ​​of the indicators of net present value, internal rate of return and a relatively short payback period. In addition, the identified cumulative cash flow balance indicates the possibility of acquiring a leased building in the property, which will significantly increase the competitive advantages of my school.

Despite a sufficient number of dance studios in the cities of Russia, the entrance for new players is still open. This business can be very profitable, due to the growing interest of young people (and not only) in dancing. Office workers, lawyers, managers, state officials actively move their bodies vigorously. employees, students and so on.

There is no doubt that more and more people want to learn dancing today. According to the statistics of Yandex search queries, the phrase: “dance school in Moscow” is searched monthly by about 6,800 people, in St. Petersburg - 5,900 people:

People have an interest, and this can be seen from requests in other large cities of the Russian Federation. The presence of a dance studio on the Internet (website) is an important point that an entrepreneur should consider. With the help of a well-designed website, you can attract a significant audience of customers to your dance studio.

Business registration

This activity is not subject to licensing. The organizational and legal form of a dance studio can be either an individual entrepreneurship (individual) or a limited liability company (legal entity). If the case is opened by one person, then the IP will be the most suitable options (minimum documents). When organizing a dance studio by several persons (partners), it would be preferable to register a legal entity. When filling out an application for registration, you can specify OKVED 93.04 - "Physical and recreational activities."

As a taxation system, the most suitable option would be the simplified tax system - a simplified taxation system: 6% of revenue or 15% of profit.

room

The premises for opening a dance studio must be at least 100 sq. m. The cost of renting such areas in the regions starts from 500 rubles. per sq. m. For a room of one hundred square meters, you will have to pay at least 50 thousand rubles a month. Most often, rent costs far over 100 thousand rubles.

Where the studio will be located: in a residential area or in the city center - it does not really matter. In a residential area it may be even better. The rental price here is much lower, and there may be more free space. People will come to a good dance school from the other side of the city. The main thing is the availability of convenient access roads and parking.

Particular attention should be paid to the interior design of the studio. Mirrors are the main accessory of the dance studio. They should be installed on the entire wall, so that the dancers observe themselves in full growth. The floors in the dance studio should not be slippery so as not to harm the health of visitors. The best coating for the dance floor is linoleum or natural wood.

Professional teachers are the key to success

The popularity and fame of the dance studio, to a greater extent, depends on the professionalism of the teachers. It is not easy to find a good teacher, a true professional in his field.

Building a good team is the main difficulty of this business. It can take 3 months or more to find employees.

Feedback on the work of teachers of one of the dance clubs in Ufa - this is what you need to strive for:

Portrait of an ideal dance club teacher: a cheerful and energetic person who can not only dance, but also does it beautifully. At the same time, it is desirable that the teacher knows several directions of dance at once, so that it is always possible to replace unprofitable directions with profitable ones.

Teachers' salaries can be either as a percentage of the cost of teaching a group (from 20 to 50%) or fixed for each lesson ($30 - $40).

"Assortment of Dances"

A dance club should offer as many modern, trendy dance styles as possible. Here, as in a gift shop, the assortment is important.

The most popular dance styles taught in dance studios are: "break dance", "go-go", "light fitness", "street dance" ("Hip Hop", "House", "Tecktonik"), oriental dances , strip plastic, wedding dances. In addition, you can earn money in individual classes, body shaping, etc.

Additional interest among clients may be caused by classes in special groups:

• dancing for adults (from 16 years old),
• dances for children and teenagers (from 5 to 16 years old),
• classes for expectant mothers (yoga for pregnant women),
• staging wedding dances,
• choreographic studio,
• dance classes for parents and kids (from 3 months to 1.5 years).

How much do dance studios earn?

The average price of a subscription for 4 classes in the regions is 800 rubles. A monthly subscription to all areas of dance can be taken for an average of 1,500 rubles. In Moscow, prices are slightly higher. In fact, the profitability of a dance studio begins with the purchase of 80-100 monthly subscriptions. The average load of promoted clubs implies a monthly lesson of at least 15 groups of 20 people, which in monetary terms means a monthly revenue of 450,000 rubles.

How to develop a dance studio?

The most effective advertising channel for promoting a dance studio is women's magazines. Here it is important not to miscalculate with the age of the target audience and the theme of the magazine. The best category is girls aged 17 to 25, exactly at this age they are more interested in dancing.

You can't discount your own website either. It will take at least 2 thousand dollars to create and promote a good website, but the costs are justified. A lot of goods and services are found through the search engine today.

A good effect for the growth of the customer base can be given by promotions and discounts. For example, you can give a free lesson to anyone who brings their friend to the dance studio. They brought 8 friends - here's a month of free classes for you. In addition, those who have doubts (those who are not ready to immediately buy a subscription) can be offered the first 30-minute lesson for free.

* Calculations use average data for Russia

Dances never go out of fashion, do not lose their popularity and relevance. Dancing is a great way to keep fit, have a good time with your loved one and/or a group of like-minded people, as well as an exciting and beautiful hobby. In addition, dancing gives several directions at once for opening your own profitable and profitable business. One of these areas is the opening of your own dance school, which will require from 500 thousand rubles. The costs can be recouped within the first year and a half of operation. The profitability of the project during the first year of its existence is estimated at 38-40%, by the second year this figure reaches 50%.

Drawing up a business plan for a dance school

As a rule, random people do not get into this business. Own dance schools (or a more modest investment option - studios) are opened by amateurs and professionals of various dance styles. They know the theory and practice of dance by heart, but at the same time they are very far from entrepreneurship. Unfortunately, for any business to be successful, it is not enough to be an excellent specialist in your field. It is necessary to have certain knowledge in the legal field, in the field of advertising and promotion, pricing, etc.

You can organize yourself, calculate all the points in advance and take into account the maximum number of nuances if you first draw up a business plan for your project. It is necessary even if you are lucky and you have the necessary amount to open a business. A business plan is necessary not only for creditors and investors, but also for the entrepreneur himself, as it allows you to evaluate the prospects of the planned business, approximate costs and expected income.

To begin with, carefully study the situation with competitors in your city. Consider not only specialized dances and studios, but also various fitness centers, cultural centers and clubs, where various dance styles are also taught. Study exactly what destinations are represented in your city, what is the "density" of the location of studios in its various areas, what they offer and at what prices. Note that it is the direction of the dance school that determines to a greater extent the demand for its services. The most popular are various youth types of dance culture - from break dance to go-go. However, classical and Latin American dances also do not go out of fashion, but in this case it will be difficult to organize couples for all participants: as a rule, such dances are more popular among the beautiful half of humanity, and it will not be easy to find a sufficient number of young people who want to learn dance wisdom. . In pair dances, sympathy for a partner is also of great importance. Therefore, dances that are performed alone are more "profitable" from a commercial point of view.

The teaching staff, the design of the hall, and the necessary equipment directly depend on the direction of the school you have chosen. You don't have to spray yourself in several directions at once. Now the most popular schools with one priority direction of dance. On the one hand, the cost of opening them is less than for a universal school, which is designed for a wide range of visitors and a large selection of dance styles. On the other hand, a specialized studio inspires more confidence among potential students, since, in their opinion, real masters of their craft work in it. Of course, a narrow specialization has its drawbacks: their target audience is quite limited, so the cost of training in such studios is usually above average. With a competent business organization, it can bring its owner about 100 thousand rubles a month.

Room and equipment for the dance school

Ready-made ideas for your business

To keep their costs as low as possible, experts advise novice entrepreneurs to rent a room that does not need repairs and has most of the necessary equipment. Such, for example, are in the palaces of culture and creativity, in fitness centers, in some educational institutions. However, finding a suitable room that is empty at the time you need is quite difficult, and sometimes even impossible. In this case, you should rent a room in a place with high traffic (for example, in a shopping or business center) and get ready for additional expenses. A dance school can be opened not only in the city center, but also in a large residential area. The main thing is that it is located near a busy road.

Good traffic is not the only condition for a dance studio. Its size is also of great importance. So, ideally, the room for the dance hall should have high ceilings (at least three meters). This will ensure free air circulation, so even after a long workout there will be enough air in a crowded gym. Of course, this condition is far from always achievable, so for most areas (except, perhaps, acrobatic rock and roll, etc.) it is not critical. But here the area of ​​\u200b\u200bthe room will have to be taken into account in any case. It directly depends on the number of people who will be simultaneously engaged in the hall. For one pair, 25 square meters is enough. But for group classes, multiply this figure by at least 3 (the minimum area of ​​\u200b\u200bthe dance hall will be from 70-80 square meters). For a very large group of more than 15 people, a dance hall with an area of ​​120 sq. meters. A large area of ​​the room is especially important if you plan to conduct pair dance classes there such as salsa, tango, foxtrot, etc., so that your students do not collide with each other when moving. If you add the requirement for the convenience of the location of your studio and high traffic, it becomes clear that the cost of rent can cost a pretty penny. But this is not the end of the requirements.

When inspecting the premises for rent, be sure to pay attention to the floor. The best option is unvarnished parquet. It may not be very new, worn and creaky, but it has a smooth surface, does not slip, is easily cleaned of dirt and is durable. If you are unlucky with parquet (that is, it is not available in the room you have chosen), then self-leveling floors, laminate (only with an anti-slip surface), various types of special stage linoleum or some types of modular floors will do. If you are going to teach a certain direction, then the floor must meet this requirement. Thus, for step dances, a special wooden surface is needed, which creates the desired sound and is resilient enough to absorb some impacts and provide safety for the dancers and for the surface. Modern dances like electro, R 'N 'B and breakdance do not require a lot of space, but there are increased requirements for the floor covering: it must be as resilient and elastic as possible, which protects against damage and injury when performing various tricks.

A good floor is, of course, an important condition for a dance studio, but far from the only one. The walls of the room also deserve attention. At least one of them (one of their longest sides, if the room is rectangular) should be covered with mirrors. At the same time, it is important that the seams on the mirror skin are as small and inconspicuous as possible so that reflection distortion does not occur. Mirror panels are not cheap, so in many halls, in order to save money, they are raised to a height of 70 centimeters from the floor. However, the height of the mirror should be at least 150-160 cm so that all dancers can see themselves in full height, standing at some distance from the wall. If you could not find a room with high enough ceilings, then you can visually increase the area by making the ceiling mirror as well. Whether it's worth the expense is up to you. Most likely, at first, you can do without a mirror ceiling, especially since it does not carry a large functional load.

Ready-made ideas for your business

In addition, in dance studios, as a rule, a special handrail (ballet barre) is installed, which is used as a means of support during stretching and various exercises. The handrail is mounted into the wall at approximately the same height. But determining the optimal length and height of the handrail is quite difficult. The ideal length of the machine for one person is the distance from the finger to the finger of the arms stretched to the sides. The distance from the wall to the stick should allow you to remove your hand to the second position without obstacles. The machine usually consists of two sticks located at different levels. The height of the first stick from the floor is equal to the distance from the foot to the rib of the shortest student (height can be determined by age), and the height from the floor to the second stick is the length from the foot to the rib of the tallest student. The distance between the two sticks depends on the difference in the height of those people who will work on this machine. If you are going to conduct classes exclusively for adults who have reached the age of majority, and the difference in the height of the members in the group is not very large, then you can get by with one stick. The handrail of a ballet barre has a diameter of 50 mm and a length of 1.5 m. It is usually made of pine. The safety of your clients is of key importance, so don't skimp on quality gear and fasteners. Wall-mounted machines of standard models are attached to the wall using rectangular supports.

Additional costs are associated with the purchase and installation of a quality sound system for playing music. In professional studios, the piano can also be used to accompany ballroom dancing and tap dancing, and in schools of Indian classical dance, appropriate musical instruments. However, "live" music is quite rare. As a rule, most studios use musical accompaniment in the recording.

The dance studio is not limited to one hall. There should also be a reception area. Your dancers will need at least two dressing rooms (separate for men and women), a toilet, and ideally also showers so that your clients can shower after intense physical activity. Provide a place to store the necessary equipment (mats, etc.). It is advisable to use a pantry for this, which would be locked with a key. But in the absence of such, you can compactly arrange everything you need right in the dance hall - in a special locker or on a wall mount (the latter option will help save space if it is already limited).

Let's calculate the main expenses for arranging the premises for a dance school. A square meter of special flooring will cost $50-120. The cheapest is a laminate, and the most expensive is a board made of natural wood. Of great importance is also good ventilation of the dance hall, adequate temperature conditions of the room and its good lighting. You will have to spend another 20 thousand rubles on the ventilation system, if there is none in the room you have chosen. A good split system will cost at least another 25-30 thousand rubles. Therefore, it is advisable to choose an option in which you do not have to bear additional costs. As for the lighting, it should not be too bright (so that it blinds the eyes), but too dim light will not create the right mood. In some schools, two lighting options are used - working (for regular regular classes) and stage (imitation of stage lighting for performances). Of course, this is not at all a prerequisite, but if possible, it is worth considering such an opportunity. The cost of mirrored wall cladding, locker room equipment, sanitary ware for the toilet, as well as the reception area will be in the amount of 300 thousand rubles.

Ready-made ideas for your business

So, the minimum total area of ​​a small school will be about 150 square meters. meters. 70-80 sq. meters of which will fall on the dance class, 15 square meters. meters - for the locker room and shower, 20 sq. meters - to the reception area and rest room. A small studio may well be located on 90-100 square meters. meters. The rent for such an area will be from 60 thousand rubles per month (the exact amount depends on the area, location and region).

Do not forget that the room you choose must comply with fire safety standards. There are also certain requirements for the equipment of the dance hall, so cooperate only with trusted suppliers.

Entrepreneurs themselves claim that studios that have a certain specialization also have a narrowly segmented target audience. As a rule, these are representatives of the business community of the city. The main condition for the success of such schools is to make the maximum number of their clients permanent. They try their best to optimize their costs by renting a room that does not need repair (for example, from the owner or in a business center), and investing only in its equipment, save on advertising, choosing priority promotion channels and put only qualified people in the first place. personnel, considering it their main competitive advantage.

The last statement is, of course, true, but you should not completely neglect advertising, since only thanks to it you will be able to attract a sufficient number of fans of your chosen dance direction. True, advertising is advertising growth. Experts believe that the client of such a specialized dance school is an active person who independently started searching and found a school that suits him, and did not come to it, attracted by advertising. In fact, firstly, in order for the client to find you, information about your school should be as accessible as possible. Outdoor advertising is suitable for this, which can be too expensive for a small studio (however, outdoor advertising even includes a sign on the facade of your school or a banner above the entrance to it), as well as advertising on the Internet (local sites and forums, social networks, your own website, various message boards, etc.), which can cost a penny, but at the same time be quite effective. There is another nuance. If your school teaches common dance styles and directions, then it is not only possible, but necessary, to advertise it. Otherwise, you will not be able to break into the market. But the directions themselves are already quite well known, thanks to various television programs-competitions. Who hasn't heard of tango or cha-cha-cha?

If you prefer rare dance trends (for example, Indian classical dances, folk dances, modern styles that are not yet very popular in Russia, etc.), then you still have to invest in advertising. But not only and not so much in advertising your school, but in popularizing the direction you have chosen. To do this, it is necessary to lead the most active professional life: take part in various thematic festivals and exhibitions, specialized forums, conferences, competitions, organize demonstration performances, conduct open lessons, invite specialists to conduct master classes.

If we take the example of Indian classical dances, then in India there are traditional schools in various directions (bharata-natyam, odissi, kathak, kuchipudi, manipuri, etc.). You can get into such a school for free if the applicant passes the competition and wins a grant for education. Many Russian dance schools that teach Indian dances offer their students a real opportunity, after some training, to try their hand and take part in the competition for a vacant place in an Indian school. It also attracts the attention of potential customers, because some of them (especially teenagers and young adults) are not at all averse to turning their hobby into a real job.

The teaching staff of the dance school

But it’s really not worth saving on teachers of dance wisdom. Their experience, level and professional skills are the main reason why clients come to your studio. No matter how attractive prices you set for your services, no matter how comfortable your dance class is, if the teaching staff does not meet the declared level, you should not expect an influx of people who want to study with you. A good teacher must constantly improve and learn, know not only the practice, but also the theory of dance (including its history), regularly take part in various competitions, festivals, and perform on stage. Finally, he must ... be able to teach. No matter how strange it may sound, but the ability to dance at a high level does not at all imply the ability to teach other people the tricks of dance. But both are important. If the teacher cannot win over other people, captivate them, if he does not pay enough attention to each student, then all his regalia and merits are of no particular importance. Such a teacher is unlikely to be able to transfer at least part of his knowledge and skills to his students.

In addition to teachers working in your studio, who work on an hourly basis, you will also need one or two administrators with a fixed rate (from 15,000 rubles per month) and a cleaning lady (from 5,000 rubles per month). Exact amounts vary by region. The salary fund of one small studio is from 80 thousand rubles per month.

Ways to increase dance studio income

The cost of one lesson in an ordinary dance school focused on the mass consumer averages 350-500 rubles, and in a specialized studio - from 500 rubles and more. As a rule, dance schools offer their new clients to visit the first (trial) lesson for free, and then purchase a subscription for a month (its cost starts from 2000 rubles). Since the payback of your school directly depends on the number of students, try to think over options for attracting the maximum number of people who want to dance. Someone (for example, mothers who stay at home with children) cannot attend classes in the evening, unlike those who work. You can suggest a special schedule for them. Often, classes in the morning and afternoon are cheaper than evening classes, since the hall will be idle during the day anyway. The number of the most popular evening group can reach 15 people. Therefore, during the morning and afternoon hours, you can conduct individual classes or sublease your hall.

In order for your business to be profitable, at least 3-4 groups should work in your studio per day. It is difficult to ensure such attendance at a specialized studio, even if it accepts everyone, regardless of age and initial training. As an additional incentive, many dance schools arrange demonstration performances with the participation of their students (primarily children), as well as dance parties for adults.

The dance business has a pronounced seasonality. The largest number of clients come to dance schools in autumn. After the new year, there are practically no newcomers, and in the summer everyone goes on vacation. If you conduct classes with children, then seasonality is also present here, but not so pronounced: professional dance schools organize camps for their students in the summer and take them to various competitions.

So, the main expenses for opening a dance school are from 650 thousand rubles. This includes renting a room, its equipment, buying inventory, advertising, creating your own website. With good attendance per month, schools can bring their owners from 100-150 thousand rubles. And this is not counting the incomparable pleasure of the fact that your favorite hobby of your life has become no less beloved and, most importantly, profitable work.

Sysoeva Lilia

298 people are studying this business today.

For 30 days this business was interested in 79536 times.

Profitability calculator for this business

The amount of initial investment in such a business is estimated at an amount rarely exceeding 1 million rubles. In the case of organizing a school on the basis of an already operating beauty salon, you can open a small educational ...

If you are fond of dancing and you have experience working with children, then you should think about creating your own children's dance studio. The demand for the services of a dance teacher for children is consistently high.

When developing the concept of your dance studio, consider the main areas with which you will work. Waltz, tango, foxtrot, quickstep, Latin American dances are in the greatest demand among parents. Teenagers prefer club dances, hip-hop, jazz modern, rock and roll, etc. Preschool children are taught the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you do not plan to seek funds to open your own project, first of all, you need to draw up a detailed business plan that will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and are going to conduct classes yourself.

Then, as your business develops, you can consider finding tutors who will either become your partners or employees. Be sure to consider a training program in your studio. It makes no sense to try to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in the age groups of your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on the reviews of their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main items of expenditure are the rent of premises, the purchase of the necessary equipment and equipment. In most cases, it is more profitable to rent a room in the regional house of culture and creativity or a small hall in a nearby school. The great advantage of renting a room in an educational institution or a creative house is that there is no need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool kids are usually engaged in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, senior groups are engaged. On weekends (usually on Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance if there are similar dance schools in the area where you are going to open your studio. If there is no competition, and the demand for such services is high enough, feel free to conclude a lease agreement.

You can cover the cost of rent from monthly payments for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease agreement for the premises. In the event that you rent a hall in a creative house, there should be everything you need for classes - ballet machines, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
• mirrors must be at least 1.5 (for children) - 2 (for adults) meters in height and have as few joints as possible that lead to reflection distortion;
• no matter which direction you work in, there should be machines in the hall.

When the dance hall and all the necessary equipment is found, it is worth thinking about how you will attract new clients to your studio. Give preference to low-budget, but no less effective ways to promote your services. For example, if your dance studio is located in a residential area, you can print and spread out announcements about its opening in the mailboxes of nearby houses.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes is from 250-300 rubles per hour at the rate of 2-3 lessons per week for an hour each.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio is made up of contributions from members of this "public organization", which are not taxed. But if you choose this option, first consult with a lawyer.

Sysoeva Lilia
- portal of business plans and guidelines

Dancing is not just a fashion trend, but also a good way to maintain excellent physical shape, make new friends and just get positive emotions.

In order for the start of this noble cause to reach the desired level of income, a well-written business plan will be required.

Market and competitor analysis

At the beginning of the preparation of the document, you need to determine the level of wealth of prospective customers. After all, it is possible to create conditions both for a wide range of people of various age categories and income levels, and only for those who are part of the urban elite.

The first ones are unlikely to make any demands, for them the most important thing is that the price is affordable. Dancing for them is entertainment, for them it is not the result that is important, but the process itself. Therefore, drawing up a clear training course is a waste of time. But the presence of a VIP client implies the presence of more expensive equipment and qualified employees. This category will most likely require you to specify a specific time after which a particular dance will be learned.

Consumers of such services are people:

• Aspiring to control their own body, to develop plasticity and comprehend the language of dance.
• Those who want to learn modern and beautiful movements.
• Preferring to stand out among their peers.

Currently, people of absolutely all age groups are interested in dancing: children develop plasticity and motor memory, adults replace sports in this way, and the elderly just want to be in good shape.

For information on how to organize such an activity, see the following video:

Production plan

To teach dance skills, you need to find a room that will meet the following fairly strict requirements:

• square at least 80 sq. m.;
• the presence of men's and women's locker rooms of approximately 15 square meters. m each;
• rest room equipped with upholstered furniture;
• a high-quality ventilation system must be present in the dance class;
• in the hall there are several large mirrors and ballet machines.

Many of these rooms can be found in the fitness center or the house of culture.

A more complex and costly task is the equipment of the hall. Considerable expenses await the entrepreneur who owns or rents a room in which dance classes have never been held. In this case, you need to be prepared to replace the flooring and equip the hall with mirrors, machines and a good ventilation system.

The most suitable materials for the floor are parquet, board and laminate.

The most impressive expenses will require a high-quality ventilation system, therefore, when choosing a room, preference should be given to where it already exists.

There are no special requirements for lighting, so a pleasant atmosphere and dim light are just what you need.

You will need the following equipment:

• large mirrors;
• furniture for locker rooms and rest rooms;
• reception desk.

The level of technical equipment of the school should stimulate the growth of the number of clients, provide the necessary security, maintain the reputation and implement the long-term investment strategy provided by the marketing policy.

Financial plan

Be sure to allocate space for information about the main expenses:

• Rent, the size of which ranges from 50 to 100 thousand rubles. depending on the population of the city and the location of the school itself. It makes no sense to rent a more expensive room, because then the entrepreneur will not earn anything.
• Payment of salaries to staff- about 120 thousand rubles. monthly. A fixed salary can be set for the administrator and cleaning lady, while the teacher's salary usually depends on the number of subscriptions sold.
• Purchase of equipment(mirrors, machines, flooring) - about 100 thousand rubles. If the entrepreneur manages to rent a room in which dance classes were previously held, then these costs can be avoided.
• Advertising campaign- 30-50 thousand rubles.

organizational plan

When selecting personnel, the owner must start from the main and only criterion - professionalism. After all, the positive impression of clients and their desire to attend this particular school depends on the experience and professional qualities of the teacher.

The minimum staff must include:

• administrator– 2 employees working in shifts. The monthly salary is 15-20 thousand rubles.
• teachers- 6 people with hourly pay, the amount of which ranges from 300-400 rubles.
• cleaner- 1 employee with a salary of 7-10 thousand rubles.

The success of the school largely depends on a carefully designed schedule of the educational process. Practice shows that the highest profitability is observed among evening groups consisting of 10-15 people.

Morning and afternoon classes are well-suited for individual lessons, which typically yield between 5% and 20% of total profits.

You can count on receiving a stable income only if you organize daily classes in at least 3-4 groups.

You should not limit yourself to one direction of dancing, as each visitor comes with his own preferences. So, one wants to learn how to move beautifully in the rhythm of classical dances: waltz, square dance, mazurka, Charleston, cha-cha-cha, etc. Others like the temperament of Latin American dances: Argentine tango, rumba, bolero, salsa, samba. The third are attracted by the femininity of the East - belly dance, and the fourth give modern rhythms: break, hip-hop, etc.

Launch Schedule

The grand opening is usually preceded by the implementation of the following steps:

Marketing plan and advertising

An analysis of the market situation makes it possible to understand that the number of potential consumers does not have time to increase at the same rate as the number of dance schools is growing. Therefore, it is impossible to do without an effective advertising campaign, because only in this way will the potential client become aware that these services can be found at your place.

• on the territory of schools, kindergartens, universities or any other educational institutions;
• in the printed edition;
• in a specialized magazine or on the website - this method allows you to reach the audience of interested customers as much as possible;
• on your website and social media.

The main method of promoting services is hiring a highly qualified specialist, after classes with which any client is satisfied and brings a few more of his friends or acquaintances with him. Another way to demonstrate to students that they need to continue learning at school is to hold a demonstration dance evening.

In general, a dance school is a highly profitable and promising business, and even a tougher market situation will not become an obstacle if the organization is entrusted to professionals.

Risk Analysis

This type of business activity depends on:

• on the level of professionalism of the teaching staff;
• from the convenient and advantageous location of the school itself;
• on the level of capitalization of the initial investment;
• from objective financial and economic events.

A novice businessman must understand that the implementation of this project will require willpower, great dedication, a high level of knowledge and careful organization.