An elegant restaurant in the style of a modern loft on the fourth floor of the Oceania shopping center was opened by restaurateur Alexander Zaturinsky (White Rabbit). The feeling that you are in a shopping center disappears from the doorway: fashionable concrete is everywhere in combination with wood, upholstered furniture and living plants. At the head of the menu are grilled dishes: fried Chuck roll steak, lamb shoulder and even stuffing for juicy burgers. Many dishes are prepared in their own smokehouse and wok, the open kitchen allows you to spy on the process.
Average bill: 700–1500 rubles
Kutuzovsky prospekt, 57, Oceania mall, 4th floor
Paradise for vegetarians on Kutuzovsky Prospekt. The interior is designed in eco-eclectic style, and the menu is divided into two sections: dishes from raw ingredients and dishes that have undergone heat treatment. From "raw" try superfood with hemp seeds and champignons, coconut hash and pea sprouts with mint sauce. In the "cooked" look for a cute vegetable tart with oyster mushrooms and chia seeds, Chickpea flour dessert with coconut and warm beetroot salad. From drinks, of course, kombucha.
Average bill: 700–1500 rubles
Kutuzovsky prospekt, 36, building 4
A two-story craft bar with an atypically extensive menu, in which there was a place not only for quick bites, but also for street food hits from around the world. The open kitchen prepares impressive burgers, wok noodles, sandwiches and tom yum soup. Good coffee is brewed for 69 rubles and poured from taps. To get to know the whole variety of drinks, go down to the basement floor. There is more space and a wider choice: from domestic craft to Belgian ales and cider. For non-drinkers, they prepared branded cranberry juice.
Average bill: Up to 700 rubles
Taganskaya, 1, building 1
A two-story patisserie bar for adults who are still children at heart and still desperately love sweets. And sweet cocktails. The atmosphere was fabulous: the walls are decorated with animated pictures with scenes from the fairy tale "Masha and the Three Bears". The menu includes sets with original presentation. Order "Chamomile Meadow from Oz" (480 rubles), bring a wicker basket with desserts, decorated with live daisies. And there is also Sleeping Beauty, Secrets of the Pyramids, Dream Catcher and other sets with fabulous names.
Average bill: Up to 700 rubles
B. Dmitrovka, 32, building 1
The name of this place is translated as "Street of Soup". The menu is small but has all the hits you need: pho-bo soup, nems, glass noodles and fried rice. Banana cakes pair perfectly with Vietnamese coffee. And if you want something unusual, take Pho Cha - red, black or green iced tea with condensed milk, Vietnamese marmalades and tapioca balls.
Average bill: Up to 700 rubles
st. Usacheva, 26
Golden khachapuri teasing with bright egg yolk, achma with various fillings, penovani (pies with cheese and herbs), crispy pita bread with chicken and vegetables cooked in a tandoor in the middle of the hall - this paradise for those who have not gone on vacation is located on Novoslobodskaya. There are two bakeries here at once, one has only to cross the Garden Ring. And to finally feel on vacation, take baklava and churchkhela from Georgia.
Average bill: Up to 700 rubles
st. Sushchevskaya, 9
Veskovsky per., 4
American confectionery at Patriarch's Ponds with a huge amount of sweets and cakes to order. The menu is full of cupcakes, homemade waffles with colored meringues, pancakes with a mix of berries, sandwiches, toast and pieces of cake. Everything is decorated in the best traditions of Instagram: sprinkles in the form of stars and hearts, photogenic blueberries and raspberries, as well as creams in pastel shades are used. And even coffee here is not simple, but with marshmallows.
Average bill: Up to 700 rubles
Nikitsky Boulevard, 14
Craft, wine and burgers - why not a Friday night recipe? The walls of the bar are decorated with hazy drawings of wolves, and a huge glass chandelier multiplies under the ceiling. In assortment: beer, cider and wine on tap, as well as by bottle. The Burger Heroes team is responsible for the food, which means that the Black Mamba with cherries and cheddar will not do without it. At the opening, madness reigned here with long-legged beauties and pipers - it remains only to keep the bar.
Average bill: Up to 700 rubles
Myasnitskaya, 38
At one time, the yellow food truck-guest roamed the parks, and now it has finally found a nest on Presnenskaya embankment. Sometimes, of course, he runs away to significant events like the Afisha Picnic, but then steadily returns to the City. Full meals are prepared: Peking duck, soup, salad and bao. In fashionable restaurants for a duck they will ask for an amount with three zeros, and in Duckit - 390 rubles.
Average bill: Up to 700 rubles
Presnenskaya emb., 10
Wine place in Blagoveshchensky Lane. If you're more in the mood for a bite to eat, take your seats in the first room and grab a British chicken and mushroom pie, spaghetti arabiata, or tapas with smoked salmon mousse. If you drink, it is better to immediately go to the second room. Wine is sold in bottles and poured by glass, the collection includes more than 150 items. For those who like to combine wine with sweets, a showcase with desserts is open. Sea buckthorn, strawberry, berry, lemon and classic cheesecake, Pavlova cake - everything is in place.
Average bill: 700–1500 rubles
Blagoveshchensky per., 10, building 2
If you find a typo or error, select the text fragment containing it and press Ctrl + ↵
The restaurant business is becoming more and more popular in Russia. Now you can open a cafe or bar of exactly the kind that you have always dreamed of. It can be a mini cafe or a fast food restaurant. Perhaps you want to open a pastry shop or make the first children's cafe in the area.
There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to look for when it is the first project?
Choosing a place for a successful institution
The first key point in creating an institution where you can eat is the choice of premises. The success or failure of the project will depend on it. You can make a chic renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and the ticket office will be empty day after day. Unfortunately, there are many such examples among those who think
The business plan starts with finding the area. When choosing a foothold, pay attention to the condition of the main communication systems. Pay attention to the availability of sewerage, water supply and heating. A good option would be to buy out the old dining room, where there is already a kitchen. It is harder and more expensive to build a new cafe from unsuitable for cooking, but cheaper premises: hangars and warehouses.
Most eateries and bars open in residential areas.
If there was already a dining room, pub or restaurant at this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests of the residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care of good zoning of the room, sound insulation and exhaust hood in advance. If the residents find the neighborhood inconvenient, the cafe can simply be closed.
Rent or buy?
Renting is not the best option. Especially when it comes to a large cafe. The rent tends to grow, and not because of the good economic situation in the country. If you suddenly decide to move, then the repair and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After that, the institution can be advertised on a large scale, realizing that the cost of PR is an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but it is more difficult to sublease.
Before opening, it is worth contacting specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and guest requirements. Based on these recommendations, a project plan is drawn up. After the cafe business plan is received, an example of it must be submitted to Rospotrebnadzor. After coordinating the project with government agencies, you can start repairing and redevelopment.
A meal with good taste
It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among the guests? The answers to these questions will help you understand the values of your potential visitors and develop a suitable image. Do not forget to take into account your ideas, because now your personal dream is being realized.
It does not matter what level of restaurant you are planning to open - it is important to find your "zest" around which the concept will be built. Think about what is the criterion that will distinguish your shop from all the others? This question will help you successfully open a cafe.
How to implement a business plan?
The first step is to conduct segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the weaknesses of the enterprise and the strengths of competitors. In addition, at this stage it is worth calculating the cash costs, finding out
A working cafe business plan is an example of good preparation. It is impossible to make it without an accurate portrait of a potential client, his social income, tastes, lifestyle.
Right now, the question is being decided where the cafe will receive the main profit from: due to a large turnover or a high markup? If, say, your typical guest is a young student who enjoys spending time with friends, consuming chips and light beer, then expensive gourmet meals are unlikely to be appreciated by him. He will not understand the fabulous prices for a cream of 30 ingredients and a goose liver prepared according to a special recipe. This business planning option is likely to end in failure, despite the fact that you will be able to open a cafe.
Getting Started: Documentation and Registration
This will require a package of documents.
Firstly, only an entrepreneur can do business in our country. You must first open an LLC or IP.
Second, build the following documentation package:
- permission to place an institution issued by Rospotrebnadzor;
- permission obtained from the fire safety authorities;
- confirmation of the compliance of the premises with sanitary standards (lease agreement, staff medical books, state registration certificate, permit for raw materials and commercial products);
- licenses for the sale of retail, alcohol and tobacco;
- a license for trading activities in a given territory (issued by local governments);
- start notification.
Federal Law No. 294-FZ of December 26, 2008 “On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Implementation of State Control (Supervision) and Municipal Control” regulates this activity.
A legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at its actual location. The completed notification is supplemented with a copy-extract from the Unified State Register of Legal Entities (Entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.
Getting Started
The work of even the smallest catering is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think over all the details at the design stage of the room.
All equipment should be as functional and practical as possible, durable, meet the requirements for bars, restaurants and cafes. Otherwise, the technique simply will not pay off.
Modern appliances allow you to quickly prepare high-quality dishes. But high productivity is not only the result of a powerful technical base of the institution, but also the ability of the staff to work on it. It is very important to hold a master class for employees after buying a new car.
The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.
Furnishings and furnishings
This is another important issue that you should devote your attention to before opening a cafe. Where to start building a situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can buy ready-made furniture. If a cafe is the first such enterprise, then cheap furniture will serve as a model to better see the needs of the institution by its example. It will be easier to order the right furniture next time.
Human factor: we select talented staff
The number of employees will depend on the sales volume of the establishment. All roads in the "edal" are reduced to the cook. He is like a captain on a ship. The chef should not only cook delicious dishes, but also decorate them beautifully. It is very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.
An example, when a case is opened under a well-known master, will definitely not go unnoticed in the city.
The ideal composition of the kitchen is the chef, the required number of cooks and dishwashers. There should be two such trains - for a shift work schedule. The right hand of the owner - the chef - must cook quickly, while not compromising the quality of the dishes, since in such places there are quite often influxes of visitors.
If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression that the hall manager makes when meeting guests can be a turning point in a future relationship.
If you have no experience in hiring workers, then try the following advice. Remember your favorite place and try to talk to its owner about the choice of staff. Find out from him the details of how to open a cafe. The business plan of his idea is already living within the walls of the institution, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always priceless for someone who knows how to learn.
Any owner will tell you that you should not choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations where they need to defend the honor of the institution and not lose the client. Here, of course, you need quick wits, resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating salaries.
A good waiter is also an excellent seller who will be able to offer exactly what the client wants or does not yet know what he wants.
In order for the cafe to be inexpensive, you can invite an already established team there, or at least the backbone of a team that has worked together for quite some time. This will help make the work process fast and harmonious. This is the important nuance that unfavorably distinguishes new establishments from venerable chains.
"Delicious" day
So, when the basic procedures are completed, and you can invite guests, the stage of purchasing food comes. Of course, if you have not invested in advertising and do not expect an influx of visitors on the first day, then you can gradually improve the menu, finalizing the kitchen. And yet you have traveled this path for the sake of success, and the success of the institution is its full house. Food is a perishable commodity, but it is better to stock up on it in excess than to be left with a full hall and empty refrigerators, explaining that you have just been able to open a cafe.
Where to start shopping? This question is worked out quite well in chain coffee shops. They have well-established deliveries with the best suppliers for the network, and when a new point is opened, the franchise owner will already have an approximate estimate, phones for coordinating purchases. You can use this experience on your own, especially if you are going to discover where there is where to gain experience.
"Eatable" budget
A good advantage of large cities like Moscow is the ability to borrow or take part of the equipment for free.
Suppliers can provide free of charge. In addition, venerable firms with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who are eager to open a cafe inexpensively. Part of the equipment, such as a microwave or a kettle, it is quite possible to bring from home.
If you open a cafe in an average Russian city, then there will be other advantages. There is no need to invest in interior design and diversify the menu every week. You don’t need fabulous advertising and a glamorous image of the institution. This may even scare off visitors who understand the word "comfort" differently than "metropolitan things".
The first major expenses will be advertising, wages and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is to gut the "financial cushion". This is the amount that is initially budgeted for a similar period. After the company becomes on a flat course, the costs will relate mainly to the repair and renewal of equipment.
In a hurry: how to open a fast food cafe?
If you decide on the type of cafe, then it is worth noting that the demand for fast food is very high.
The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other criteria of the project to the fore.
A fast cafe should be located in a place with high traffic of people. You need to stand out from the competition. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.
From a legal point of view, it takes as much work to open a fancy restaurant as to open a fast food restaurant. But investments in the second will be ten times less. The owner of such a business mostly invests in primitive kitchen equipment and rental space.
The smallest gourmets
Toddlers are also connoisseurs of gourmet cooking. But they value rather something else. How to open a children's cafe in your city and not miscalculate? It is worth noting that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and a children's menu in every self-respecting restaurant.
Here, of course, special attention should be paid to the design of the room so that the kids feel comfortable. It is better to invite a designer and consult with animators, because they will arrange holidays and events here. Perhaps you should choose one stylistic line, a fairy tale, an era. The entourage should evoke a feeling of comfort and recognition in children, and fabulousness in their parents.
A good place for a children's restaurant would be where there is a kindergarten, a clinic for kids or a playground nearby. It is quite enough to make a hall for 60 seats and fill the menu with bizarrely shaped pasta, soups and delicious cereals - with such a base you can already open a cafe.
confectionery business
This is the most fertile ground for investment. To open a diner with one oven, 100 thousand dollars is enough. Therefore, opening a cafe-confectionery is quite simple.
This establishment will delight guests with fresh pastries and a hot drink. By the way, what they come to the confectionery for is delicious bakery products, and they are good only fresh. Therefore, this type of cafe does not need a cook, but a baker.
The profitability of the business reaches 30% with an investment of 400 thousand dollars.
Confectioneries are very different. These can be art trams at metro stations where you can buy muffins and tea bags. But it can also be a confectionery house with a century of history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.
What you need to open a cafe in Russia: choosing a cafe format + advice on choosing a room + equipment costs + staff in a cafe + monthly costs + an approximate calculation of payback.
Where in the summer you can quickly take a break from the heat and the smell of hot asphalt? Where to warm up in winter, and hide from the rain in spring and autumn?
Of course, in a cozy cafe where you can not only warm / cool down the body, but also eat and drink while chatting with friends. You can also celebrate the end of the working week or the birthday of the child there.
It turns out that a cafe is a universal thing that is in demand at any time of the year. Therefore, if there is demand, then there will be a business that can make good money in this niche.
What you need to open a cafe or a small restaurant- in our article.
How to start the launch of your cafe or mini-restaurant?
To open a cafe, you need to remember a simple step-by-step plan:
- Analysis of the place (the area where the cafe will be located).
- Analysis of the target audience (who will be your main client).
- Selection of the cafe format (for the needs of this very audience).
- Registration.
- Personnel selection.
- Purchase of equipment.
- Advertising campaign.
1) The place you need to open a cafe.
The first three points of our plan can be briefly called "market analysis". What you need to open a cafe or restaurant in the first place is a demand analysis.
Since this business is stationary, special attention should be paid to the selection of a place for your institution. As well as the room.
The first and most important indicator for traditional cafes is organic traffic: how many people will pass by the establishment.
Depending on the average level of wealth in your area, one establishment can have from 5,000 to 20,000 people.
For this reason, where traffic is high, cafes and restaurants literally stand one on top of the other and do not burn out, generating a good income.
If this is the center of the city, around which there are metro stations, business centers, various shopping and entertainment centers, etc., then this is an extremely advantageous location. But the competition there is extremely high - most likely, the best places have already been rented by someone.
In a residential area of Moscow, 5-6 thousand inhabitants may be enough to pay off one cafe, but outside the European part of Russia, even 20,000 people may not justify the investment.
But here a lot still depends on the format of the cafe / mini-restaurant and on what kind of audience you are counting on.
2) The format of the institution.
Here are 3 examples of a variety of cafe formats designed for different audiences:
- Summer cafe.
- Youth cafe.
- The cafe is a complete restaurant.
Summer microcafe a couple of tables near a small outlet can pay off in a week - the costs there are minimal, you don’t need special permits (you won’t cook there), the staff is also not particularly needed (only the seller).
Nothing is cooked there, but only bottled soft drinks and cold snacks such as chips or dried fish are served. Well, maybe some simple sandwiches. This is the easiest and cheapest option for your business.
However, the summer cafe has its serious disadvantages.
First, it is essentially a temporary job. If you have a stand with chips, ice cream and beer, then setting up tables with tents will not be difficult. But you shouldn't start it as an independent business.
Yes, in warm countries this is one of the most popular options for simple earnings, but our winters do not contribute to comfortable outdoor recreation.
A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be super profitable.
In addition, you need to get approval from local residents, because cheap alcohol attracts not the most presentable contingent.
Youth Cafe with self-service or "anti-cafe" is often an order of magnitude cheaper than the classic - with waiters, a bartender, etc.
Since this option is very flexible, it is not possible to specify the exact amount of expenses.
Classic cafe/mini-restaurant will require three to four tables to open, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite profitable if there are other places nearby where people work or play.
However, with a favorable location, a youth cafe-restaurant can be a very profitable business. However, not only the place determines its success, but also something else.
What do you need to open a cafe - a standard one, without any special innovations? That's right - delicious food at reasonable prices.
3) Average check: the way to the client's heart is through the stomach.
For example, there are two cafes / restaurants, in one the average check is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.
Here is an example of an average check for Russia in the middle lane:
But you need to understand that the “average check” is like the “average temperature in the ward”.
At a traditional cafe/restaurant, the day is divided into peculiar segments of activity and downtime. So, if in the morning, immediately after the opening, the average bill can be around 200 rubles. (coffee, bun and salad, for example), then by lunchtime the amount can run up in the amount of 300 - 350 rubles. per person.
By the night you need to prepare more thoroughly, because then the average bill reaches 1000 or more. Especially if it's Friday night.
If you cannot decide which cafe / restaurant to open and what prices to set, then hire an agent for economic intelligence. This work is not permanent and is paid accordingly - approximately 10,000 rubles.
The task of the scout is to walk through all the establishments in the area you have chosen, look at their arrangement, read the menu, try the "signature" dishes and tell you how to do it better, cheaper, etc.
Registration and preparation of the premises
If you know where and for whom you will open a cafe / restaurant, then it's time to officially register.
For ease of calculation, let's take the most popular cafe/restaurant format in Russia:
- The average check is 400 rubles.
- Seats - 50.
- Location - near the business center, the area is central, but not historical (without tourist traffic).
- Target audience - office workers.
This institution belongs to the middle category, therefore, its registration will require status.
The fact is that individual entrepreneurs simply cannot get some licenses, there will be special difficulties when registering the sale of alcohol.
However, there is nothing overwhelming here. Here is what you need to open a cafe/restaurant as an LLC:
In parallel with registration, you need to deal with the design of the premises. The fact is that some permits must be obtained before you rent a room to open a cafe / restaurant, and others after, when the room is ready to receive visitors.
So, when everything is ready, checks from the Sanstation or the fire inspection may come to you, but the Federal Tax Service checks your documents at the stage of business registration.
1. Premises for opening a cafe.
So, a room for our format of a classic cafe / mini-restaurant for 50 people needs to be rented with an area of 150-160 sq.m.
If we assume that the cost per square meter will be 500 rubles, then in total it will be necessary to pay about 80,000 rubles. per month .
As you understand, rent in the very center of the city will cost an order of magnitude higher, especially in Moscow, but you can also find it cheaper in a residential area.
Finding a room already prepared for a cafe / restaurant is a great success, so you need to be ready for a large-scale renovation. Do not forget about the prices for building materials, the cost of finishing the premises, paying workers, etc.
It is believed that a sufficiently high-quality finish will cost about 300 rubles / sq.m, and the same amount - the services of craftsmen.
That is, 160 sq.m. meters * for 600 rubles. = 96,000 rubles.
However, not everything is so simple ... 160 sq.m is the base area, but you need to finish not the floor (or rather, not only the floor), but also the ceiling and walls. It turns out that 96,000 rubles. multiply by three to get 288,000.
Taking into account inflation, you can safely round up to 300,000 rubles. initial investment in the refurbishment of the premises.
Of course, you can get by with cosmetic repairs, then it will be much cheaper, but you don’t need it for a closed workshop that no outsider will see, you need it to open a cafe, which means that the interior should be cozy and attractive to customers.
2. Preparation of the hall and kitchen for opening a cafe.
But renovation is far from all the work that needs to be done to open a cafe. You need to connect all communications, exhaust, purchase equipment, etc.
It's worth starting with electricity supply without which you cannot work.
You can calculate your costs quite simply: one outlet with wiring and network connection costs about 600 rubles. How many outlets do you need - these are the costs. If they are already in the room, then the expense item is removed from the agenda.
Next come water supply and sewerage. Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. In the same vein, it is worth considering ventilation and exhaust system in the kitchen.
For convenience, it is better to summarize all these communications data in one table:
| Category | Details | Cost, rub. |
|---|---|---|
| Total | 85 500 rubles. | |
| Electricity | 20 sockets for kitchen, hall, warehouse. | 18 000 (600 * 20) |
| Water supply | 17,500 (50 m * 350 rubles per 1 linear meter) | |
| Sewerage | Laying pipes of different diameters - up to 50 m | 35,000 (50 m * 700 rubles per 1 linear meter) |
| Consumables | Mounts, connectors, etc. | 10 000 |
| Ventilation | Ventilation ducts, extractor hood, etc. – up to 50 m | 25,000 (50 m * 500 rubles per 1 linear meter) |
Equipment needed to open a cafe
Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation ducts, but for all this to work, we need built-in fans. Especially for the kitchen, where it will be impossible to work without ventilation in the summer.
For the hall, kitchen, warehouse and bathroom, you may need 4 - 7 fans, the cost of which can reach 40 - 45,000 rubles.
Note that without good ventilation and exhaust hoods in the kitchen, you will not be given permission by the regulatory authorities, so you need to be very careful about this section to open a cafe.
Next, you need to consider the equipment separately for the hall and kitchen, as well as for storage facilities. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second case, to cook food, preserve food so that they do not deteriorate, etc.
With the hall, everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare ones), as well as auxiliary equipment and entertainment equipment.
Here is a rough estimate of what is needed to open a cafe in relation to the arrangement of the hall:
| Furniture and equipment for the hall | Quantity | Cost, rub. |
|---|---|---|
| Total | 422 500 rubles | |
| Table | 13 pcs. | 19 500 |
| Chair | 55 pcs. | 33 000 |
| bar counter | 1 PC. | 150 000 |
| Customer self-service line | 1 PC. | 100 000 |
| TV | 1 PC. | 20 000 |
| Special effects system ("color music", spotlights) | 1 PC. | 10 000 |
Speakers and microphones (audio system)  | 30 000 | |
| Showcase with cooling function | 1 PC. | 30 000 |
| Refrigerator for drinks in the hall (with a transparent door). | 1 PC | 30 000 |
Furniture and equipment for warehouse and industrial premises, which are needed to open a cafe, are as follows:
| Furniture and equipment for working premises | Quantity | Cost, rub. |
|---|---|---|
| Total | 269 000 rubles | |
| production table | 4 things. | 16 000 |
Washing  | 2 pcs. | 6 000 |
| Racks for vegetables and fruits | 2 pcs. | 8 000 |
| electric stove | 1 PC. | 50 000 |
| Fridge | 2 pcs. | 100 000 |
Freezer  | 2 pcs. | 40 000 |
| Microwave | 4 things. | 28 000 |
| Frying equipment | 1 PC. | 15 000 |
| Grocery scales | 2 pcs. | 6 000 |
In addition to all this, you need to buy dishes to open a cafe.
Since we are talking about an average institution for 50 people, this list will be huge:
- cooking pots,
- plates for first and second courses,
- cups with and without saucers
- glasses (separately for dry and red wine, for champagne and cocktails),
- salad bowls,
- pots,
- frying pans of various sizes
- glasses,
- cutlery for customers and for kitchen workers.
The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are created, etc.
Thus, the cost of registering, decorating the premises and purchasing all the necessary equipment will cost you about 1,275,000 - 2,000,000 rubles.
Is it a lot? Certainly not a little, but if the place is chosen correctly, then the initial ones will be able to pay off in six months or a year.
However, that's not all: there are expenses for day-to-day activities, such as purchasing groceries, supplies, and paying employees.
What will be the costs after the opening of the cafe?
The hall for the cafe was prepared, the equipment was purchased for the institution. It's time to take care of the staff and consumables.
We need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service employees are needed: a cleaning lady and a loader / plumber (“narrow generalist”).
Since this is not a full-fledged large restaurant, you do not need super-experienced chefs, respectively, and their salary will be more modest. On average, they receive 20 - 25,000 rubles.
The rest of the employees will receive a salary in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).
Cleaning and maintenance of the premises of the restaurant can be done by one person: if the equipment is new, then there will not be much trouble with it.
| Job title | Quantity | Approximate salary of 1 employee, rub. | |
|---|---|---|---|
| 1 | Director (owner) | 1 | Percentage of profit |
| 2 | Accountant | 1 | Part-time 8000 or outsourcing - 3 - 4000 |
| 3 | Cook | 2 | 25 000 |
| 4 | Bartender | 2 | 18 000 |
| 5 | Waiter | 2-4 | 12-18 000 + tips |
| 6 | Cleaner (cleaner) | 1 | 12-15 000 |
| 7 | Auxiliary worker (loader, plumber) | 1 | 12-15 000 |
At a minimum, you will have to hire 7 people in an institution, and the cost of their salary will be approximately 125,000 rubles.
Why so much? How much does it take to open a cafe?
Yes, that's exactly how much. The cafe works in two shifts - morning and evening. Therefore, the entire staff of one shift must be multiplied by two. Hence, two chefs, two bartenders, and so on.
Do not forget about the administrative staff in your institution - the accountant and the director. If you are a director, you will take your share from the profits, therefore we will not take you into account, but we will, but it can be taken part-time or outsourced.
Total personnel costs will amount to approximately 150,000 rubles. per month .
a) Products and consumables.
To open a cafe and its subsequent uninterrupted operation, it is necessary to establish logistical relations with suppliers of products in your category (acceptable in price and quality).
The average costs for the purchase of meat, vegetables / fruits, drinks (alcoholic and non-alcoholic), etc., are approximately 85,000 - 100,000 rubles. per month.
Much depends on whether the goods are locally produced or imported from abroad, so this process needs to be controlled.
In addition to food, it is necessary to allocate money in advance for such seemingly non-obvious items of expenditure as stationery, garbage bags, all kinds of rags and washcloths.
It usually takes about 3,000 rubles a month, if the cafe has high client traffic.
It will also be necessary in the future to pay attention to the depreciation of equipment - plates and cups tend to break, chairs break (especially cheap ones), and clothes get dirty.
However, this is not included in the initial cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and beyond should be covered directly from the cafe's revenue.
b) Other regular payments.
Regular payments, in addition to salaries and the cost of purchasing products, include utility bills, rent of premises and taxes.
All of them are also best presented in the form of a table:
In general, it’s ready - we figured out the consumable part. It's time to take stock and determine the profitability.
The best way to learn is from the experience of others, right?
Roman Nikitin will tell you about starting his own business in this video:
The results of the business plan for opening a cafe
To begin with, we will determine the starting capital that is needed to open a cafe.
As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular expenses (salaries, utilities).
In reality, to open an establishment in the format of a cafe, you need to have about 2,000,000 rubles. , as there are always unforeseen expenses, plus we must not forget about inflation.
| The average check for our institution, we took the most that neither is a crisis - 400 rubles. per client (for comparison, Moscow establishments take into account 900 rubles). You will have about 80 clients per day if you really opened near the business center. | Approximate calculations of the restaurant: 80 people * 400 r. = 32,000 rubles. There are 20 working days in a month: 32,000 * 20 = 640,000 rubles. |
| We add to this corporate parties and other holidays - such an institution is adapted to them. There, the average check will be about 800 rubles. per person, and a week usually hold no more than two events for 4 - 8 people. | That is, on average, one institution goes: (4 people * 800 rubles) * 6 events per month = 19,200 rubles. |
| If rounded up, then our institution will generate a monthly income of approximately 660,000 rubles. : 660,000 * 3 = 1,980,000 rubles - this means that in theory your business will pay off in three months. |
|
However, in practice, everything will not be quite so. The fact is that initially your institution will be unknown to anyone, and for the first three to four months you should not count on peak attendance rates.
The real payback will come in about 6 months of the cafe's operation.
So we've covered everything What do you need to open a cafe?. The business plan came out quite detailed, so now it's up to the entrepreneurs ...
Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail
With the right approach, opening a cafe from scratch is a great idea for a business. In order for the invested amount of money to bring the expected return, it is important to take into account all the nuances of the chosen area and think through the details - from choosing a place to buy or rent to obtaining the consent of the inspection services to open an institution.
The first stage of opening a cafe from scratch - registering an individual entrepreneur or LLC
Conducting commercial activities is impossible without registering yourself as an individual entrepreneur (IP) or establishing a company (for example, a limited liability company).
The process of registering an individual entrepreneur is simpler and faster than the organization of a full-fledged company.
When establishing a company in the form of an LLC, it will be necessary to spend more time on the formation of a package of documents required for registration, consisting, in particular, of:
- orders for the hiring of a general director and an accountant or a formalized consent for the performance of their duties by one person;
- decisions of the founders on the establishment of the company;
- contracts for the lease or acquisition of premises, the address of which will be indicated as a legal one;
- statute and others.
When organizing an LLC, it will be necessary to create a founding fund, its minimum size is now 10 thousand rubles.
For correct reporting, it is important to initially correctly determine the OKVED code. For a cafe, the main number will be 55.30, the accompanying numbers will be 52.63 and 52.25.
Be sure to notify Rospotrebnadzor of plans to open a point. Otherwise, the owner may face a fine.
Licensing activities and choosing a system for paying taxes
You don't need a license to open a cafe. The only exception is the issuance of a permit for the sale of alcoholic beverages and / or tobacco products. Without a license, you can only offer beer to visitors.
For taxation, individual entrepreneurs can use the simplified tax system, the patent system or UTII. Only UTII and USN are available to organizations.
There are limitations for each system:
- the patent system can only be applied if the number of employees is up to 15 people and the total area of the institution is up to 50 square meters;
- UTII is applied only with the permission of the authorities of the region and with a point area of \u200b\u200bno more than 150 square meters;
- The simplified tax system can be used with a total profit of up to 60 million rubles for the tax period and an average number of employees up to 100 people.
To open your cafe from scratch, analysts recommend using the USN system in the form of "income minus expenses." But in order to avoid an incorrect choice, it makes sense to consult an accountant or tax specialist.
How to open a cafe from scratch - step by step instructions
In order for a business idea to be successfully implemented, you need to understand what it takes to open a cafe from scratch. It is recommended to act according to the following algorithm:
- Selecting an area for location.
- Search for premises to rent or buy.
- Purchase of equipment.
- Arrangement of the object.
- Obtaining the necessary permits to open a cafe
- Search and hiring of workers.
- Menu planning and marketing activities.
Each of the above points needs to be considered separately.
Determining the area for opening a cafe
Without a competent choice of a place for a cafe, a business will not be effective.
You can successfully open an institution both in the city center and on its outskirts. Each option has its own advantages.
The cost of hiring or buying premises in the center is higher due to increased traffic. Buying or renting space in the periphery is cheaper, but due to the low client flow, profits can also be lower.
When choosing a region, it is necessary to take into account its specifics. For example, it is best to open a cafe in a densely populated area and with minimal presence of competitors.
Selecting a specific room
First of all, you should decide whether the area will be rented or registered in the property.
When concluding a contract in case of hiring premises, the initial cost of opening a cafe will be lower, but you will have to pay rent regularly.
Acquisition of space in the property also has a negative side - if the business idea is not successful, then it will take time to sell the premises. And if the market situation changes, then you can lose money on fluctuations in the value of the object.
The best option is to rent an area with the possibility of redemption with the effective implementation of the chosen business idea.
Regardless of which option is chosen, when searching for an object, you should focus on the following parameters:
- the size of the room - it is necessary to select the area for the planned volume of business, given that it is necessary to fit the hall for visitors, a bar, a kitchen, utility rooms and storerooms;
- cross-country ability - it is necessary to evaluate not only the foot traffic of potential visitors, but also car traffic;
- the location of the entrance is optimal if the door is from the street, and not from the yard or the depths of the house;
- visual characteristics - high ceilings, large windows, high-quality ventilation and spacious rooms will make the chosen establishment attractive to visitors.
For the effective implementation of the business, it is also desirable that the premises be located on the ground floor, and the windows face a visually attractive place. Preference should be given to objects that are located at the intersection of streets.
Purchase of equipment
To get started, you will need the following technique:
- mixer;
- fridge;
- freezer;
- oven;
- baking equipment;
- coffee machine.
Depending on the specifics of a particular business, additional equipment may be required. It will be available for purchase after the establishment is open. But it is better to think over and purchase all the equipment in advance.
To reduce costs when opening a business, you can rent equipment with the possibility of subsequent redemption.
Repair and arrangement of the facility
Satisfaction of visitors with visiting the institution depends on how well the repair will be carried out in terms of fire and sanitary and epidemiological safety and on the spectacular design of the premises. Otherwise, you can not only lose real and potential customers, but also be denied approval by the inspection authorities.
It is better to entrust the interior design to professional designers - an expert approach will increase the return on business.
Obtaining permits
For the full-fledged work of an open institution, it is necessary to obtain the approval of the inspection authorities:
- permission from the fire inspectorate;
- conclusion from the representative of Rospotrebnadzor, confirming the compliance of the point with sanitary and epidemiological standards;
- consent to the opening from the Administration;
- permission to place outdoor advertising;
- license for tobacco and alcohol (if necessary);
- coordination with the police for the installation of a signal button.
The most difficult thing is to get consent from Rospotrebnadzor. To open a point, it is necessary to establish disinfection and garbage disposal procedures in accordance with the standards, organize drainage, conclude a contract for laundry services, and so on.
Before purchasing a premises or concluding a lease, it is necessary to check the outlet for compliance with the requirements - it is possible that the costs of bringing it into compliance with the standards will be unreasonably high.
Selection and employment of personnel
- 2 cooks;
- 2 bartenders;
- administrator;
- 2 waiters.
At first, it is possible to combine positions, for example, by assigning cleaning duties to the administrator. The determination of the number of employees is influenced by the mode of operation, its type, potential and actual workload by visitors.
Menu planning and promotions
Before finally opening an institution, it is important to think over the menu. It is necessary to include dishes that can be prepared quickly - visitors do not have to wait long. In this case, it is generally worth using ingredients that can be stored for a long time - at the beginning of doing business, there may not be the desired flow of customers.
In order to attract potential visitors, it is desirable to hold a number of promotions - make every fifth order for free, introduce discounts when contacting a recommendation, develop a bonus system. It is important that the activities carried out ensure the flow of customers, but do not reduce the final profit.
How much does it cost to open a cafe from scratch
Before the implementation of the planned project, you should understand the costs of opening it. All costs can be divided into one-time and fixed.
Costs to consider when starting a business include spending on:
- purchase of equipment;
- purchase of furniture and consumables (tablecloths, dishes, cutlery, etc.);
- repair and design;
- order and installation of signs and outdoor advertising;
- purchase of premises (if it is not rented).
Regular expenses are:
- purchase of products;
- remuneration of employees;
- payment of rent and/or utility bills;
- tax and insurance contributions.
The lists are indicative. Before opening an institution of a particular profile, it is important to think over and calculate all possible costs.
To determine the cost of opening a cafe from scratch, it is imperative to compile a list of expenses for the implementation of the current business idea. The cost of the project depends on all the factors discussed above - the location and size of the point, the profile of the establishment, the amount of necessary repair and design work, and so on.
To open a medium-sized establishment designed for 20 people, you will have to spend initially from 500-900 thousand rubles, then the costs will be about 350-380 thousand rubles per month. The return from the point with 50 clients per day with an average check of 400 rubles will be 600 thousand rubles.
Summarizing
Opening a cafe is a good business idea if it is properly organized. The project does not require particularly large costs and capital investments, while its payback with effective operation is less than 1 year. During this period, a pool of regular customers will be formed, which will make it possible to turn the business into a source of passive income with minimal participation of the founder.
Similar posts
Beginning businessmen often pay attention to public catering, considering it one of the most profitable industries. This area can really pay off quite quickly, despite the high initial investment. How to open your cafe from scratch so that it becomes a profitable investment of your own money? Drawing up an action plan and strict adherence to it will be the key to future success.
Benefits of opening a cafe in a small town
Opening a cafe in a small town is a great way to secure a steady income. This segment of the business has its advantages:
- the entrepreneur does not have to spend a lot of money on advertising, since the opening of a cafe in a small town will be an important event for local residents, which will surely attract customers;
- low rental cost (compared to large cities);
- relatively small costs.
Possible risks include a low margin on the dishes sold and the low purchasing power of city residents, because their salary level is much lower than that of the capital's customers.
Where to start: step by step instructions
Having decided on the desire to acquire his own catering establishment, the businessman wonders where to start opening a cafe? The success of such an enterprise depends on several factors at once:
- room;
- interior and equipment;
- qualified employees;
- correct menu.
It is necessary to work on these issues based on the concept of the institution itself. Fast food is becoming more and more popular. It takes a small amount of money to open a cafe of this format, when compared with full-fledged restaurants, the menu of which includes gourmet dishes.
Fast food is not something new, but it brings its owner a stable income. Many aspiring businessmen open a cafe of this format. It becomes a safety net. Fast food people buy even during the crisis due to low cost. At first, you need to work, aiming at the following components:
- simplicity;
- cheapness;
- safety;
- good taste qualities.
When the businessman has decided on the choice of concept, you can proceed to the search for the most suitable premises.
Location selection
What does it take to open a cafe from scratch? The first step is to find a room that would increase the likelihood of high profits. A person can choose one of the following strategies:
- premises in the city center with high traffic;
- a point on the periphery with sufficient traffic.
In the second case, it will be possible to save on rent, but the monthly profit will also be lower than when choosing a place in the city center. In a small town, it is still better to choose the first option.
While looking for the most suitable premises, you need to pay attention to the following features:
- the presence of an entrance from the street (it is better to choose the first line of houses, it is not recommended to open a cafe in the depths, the traffic there is very low);
- high traffic (not only pedestrian, but also automobile);
- being at the intersection of streets (if the cafe is located on the corner, then the level of traffic will increase significantly);
- proximity to stops;
- windows facing the street (the more beautiful the view from the windows, the more time customers will want to spend in the cafe);
- location on the first floor.
Choosing the right space
The room itself should be spacious, with high ceilings, so as not to cause discomfort to visitors. Cafe - a place of food for citizens. Wanting to ensure the safety of their visitors, the business owner must follow the requirements of the SES and the fire inspection. The legal functioning of the cafe is possible only after obtaining the appropriate permits from these authorities. The full list of requirements should be specified in the institutions themselves, The most important working conditions look like this:
- the presence of sound insulation when located in a residential building;
- mandatory treatment of utility rooms with special refractory compounds;
- availability of a high-quality ventilation system.
Compliance with all requirements will avoid the need to pay fines and comply with regulations.
Room size
Since the cafe opens in a small town, a large room is not required. 40-50 seats will be enough. To serve such a number of visitors, 100m 2 will be enough as a hall. Additionally, about 20m 2 for the bar and 30m 2 for the kitchen and utility rooms will be required. It turns out that the total area will be equal to 150m 2.
It will be necessary to carry out repairs to the premises in accordance with the requirements of the SES. The appearance should correspond to the concept of the institution, be cozy, attractive to potential customers.
Favorable lease terms
In the catering industry today, many landlords provide rental holidays to their customers. This term refers to an agreement concluded for a certain period during which the tenant is released from the need to make rental payments. This is usually associated with repairs.
It is necessary to look for a room under such conditions, as this will significantly reduce the size of the initial costs.
Purchase of equipment
Fast food is fast and easy to prepare food. You don't need a lot of equipment. The list of required tools includes:
- cooling chamber;
- showcase;
- freezer;
- baking cabinet;
- oven;
- microwave;
- coffee machine;
- mixer.
This is just basic kitchen equipment. In general, it will take about 500-600 thousand rubles for its purchase, including the necessary equipment. You should not save on equipment, since the quality of the cooked food will largely depend on it. Choosing the right options, you need to study specialized sites, visit exhibitions.
A businessman, planning to start working in a new direction, should definitely ask how much does it cost to open a cafe? The amount of initial costs includes cosmetic repairs, purchase of equipment, furniture, utensils, window dressing.
It costs from 10 thousand rubles for one seat. It turns out that for a cafe with 50 seats, it will take from 500 thousand rubles for a complete arrangement. If we add these costs to the purchase of equipment (500 - 600 thousand rubles) and the cost of the showcase (about 100 thousand rubles), we get about 1.1 million rubles. To this should be added 25-50 thousand for the purchase of cash equipment and the necessary software. This is how much it costs to open your own cafe in a small town without taking into account current costs.
Number of staff units
An equally important issue is how many employees do you need to work in a cafe? If we are talking about a small institution, then you can get by with 6 people:
- 2 cooks;
- 2 waiters;
- 2 barmen.
You don't need to hire eminent chefs, because fast food is a simple and fast cuisine. The average salary for a small town is 15-20 thousand rubles per person. You can develop a bonus system that would encourage employees to perform their duties at a high level.
Business registration
When opening a cafe, you can register as an individual entrepreneur or LLC. The first option is more preferable, since paperwork will be simpler and faster. As a taxation system, you can choose UTII and STS. The safest of these is the STS "income minus expenses", since a cafe always means a high level of costs.
If an entrepreneur plans to sell cigarettes and alcoholic beverages in a cafe, you will have to obtain an appropriate license. The only type of alcohol that can be sold without a license is beer.
Calculation of financial indicators
When compiling a business plan for a cafe in a small town, you need to focus on the expected level of income. With 50 visitors per day and an average check of 300 rubles per month, you can earn 450 thousand rubles.
The profitability of such a business in a small town is approximately 30%. The main cost items include:
Net profit for the month will be equal to 135 thousand rubles. The amount of initial costs is 1.15 million rubles. It turns out that the cafe will pay off in 9 months and the business will start to pay off.
