Very often, marketers use posters in their advertising campaigns. We analyze how to make it, what to look for when designing and where it is better to place it.
The poster is a real art. Marketers, designers and artists around the world compete in the beauty, efficiency and unusualness of their masterpieces.
But creating a poster is not as easy as it might seem. Designers need to take into account a lot of details both during the creation process and after. Read, save and learn new things.
What is a poster
The poster is not only beautiful images of celebrities that were glued to the walls in childhood. In a broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.
A modern poster is primarily associated with advertising, which is not entirely true. No less popular is the informational and design poster.
Informational the poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience, announcing events.
For decoration, you can also use specially made posters.
Poster history
Despite the fact that the first “traces” of posters are found in ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively little talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.
The posters clearly explained why alcohol is harmful to humans.
Alcohol increases the risk of an accident
It is better to have short hair than to lose it.
The casing was too high
How to make an advertising poster
Bright image
As it is called in marketing - an eye-stopper. The main task is to attract attention, to arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.
Use one image and don't forget that the poster will be large, so the picture must be in good resolution!
header
The title is not required, but in most cases it will not hurt. Like a picture, it should attract attention, which means it should be read from a distance.
The title can be the name of the promotion, the name of the product, the message about the sale.
Text
The less text, the better. The font must be large. When laying out the text, you need to highlight the trademark and logo.
Use no more than two fonts: one for the body text, the second for the title.
Color
Choose bright, contrasting colors. Contrasting hues blend better and make the poster easier to read.
Thomas Russell, lecturer at the Institute for Contemporary Studies at the Association of Advertising Agencies, shares his tips for creating a poster.
- Simplify. Posters should grab attention instantly and communicate the main idea quickly.
- Show the benefit of the product.
- Use the possibilities of color. The brighter the ad, the better. In moderation.
- Avoid ambiguity. Not everyone can immediately understand your game, accept it and respond positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
- The text should be as light and easy to read as possible.
10 signs of a good advertising poster
How and where to place posters
The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, stops - wherever as many passers-by as possible would notice it. It is important that nothing around distracts from the poster and does not interfere with it. He should be the center of attention.
The same applies to an informational poster, for which the main thing is to reach a large audience.
Another thing - decorative posters. Here are some tips for placing them.
Posters look most advantageous on plain surfaces. And it doesn't matter where exactly: in the living room, in the kitchen, in the bathroom or in the restaurant.
In addition, posters can be placed on the wall in different ways.
Horizontal row.
Thus, any empty space can be filled.
Collage of four posters.
This placement is great for rooms with high ceilings.
symmetrical arrangement.
If you have multiple posters of the same size, symmetry is for you. In addition, it will help to visually balance the interior of the room.
asymmetrical arrangement.
For such placement it is better to use posters of different sizes. Posters can be hung anywhere.
Poster constructors
If you try, you can make a poster yourself, without even resorting to the help of designers. Check out the very handy and versatile tools for creating posters.
An excellent resource for creating not only posters, but also banners, business cards and various illustrations. It is not necessary to have special skills to draw a cool poster.
Great toolkit and opportunities for both drawing and image editing. And numerous templates will facilitate and speed up the process.
Online editor. Slightly inferior to Canva in terms of tools and templates. However, it is great for quickly creating a simple poster.
Especially for those who want to create their own movie posters and posters!
Poster Generators
A few inspiring
Pinterest accounts
4 simple rules for creating
poster if you're not enough
poster designers
Pay attention to who you are making the poster for.
Text must be readable
Text perception takes precedence over style. If possible, complex and ornate fonts should be avoided. They can convey a certain mood and aesthetic, but it makes no sense if the viewer has to concentrate for a few seconds to understand what is written on the poster. It is also important to pay attention to the size, letter and line spacing, color combination.
All these factors affect how the mind perceives what is written on the poster. Working with the same font of the same color, you can create both a perfect text in terms of perception and completely unreadable.
The radical aesthetics of the futurists involved the maximum departure from the usual forms in all creative fields, including graphic design.
Don't overload the poster
Most often, two fonts are enough for a beautiful poster, sometimes three. If you use more, then, most likely, you will get a heap of text, the poster will “spread” and will no longer be perceived as a whole. The same goes for flowers. Too generous use of color can scatter the viewer's attention and distract him from the text.
Rules can be broken
Like any creative work, typography does not tolerate very rigid frames. Everything that has been described above has many exceptions in many cases. It is strange, for example, to make a rave poster without using flashy acid colors. It is only important to understand why the poster should look this way and not otherwise, so that in the context it looks adequate and harmonious. In the end, often the designer initially understands what needs to be done and how to do it in order to realize the idea of work as much as possible, and focuses only on his feelings.
This article offers you ways and tips to create a beautiful birthday poster for a girl.
Beautiful do-it-yourself poster for a girl's birthday 8 - 11 years old: templates, ideas, photos
You can surprise your daughter, girlfriend, granddaughter, sister or niece on your birthday with the help of. For this you a large sheet of whatman paper will come in handy(A1 format) and additional materials: paints, brushes, felt-tip pens, scissors, colored paper, glitter, glue, photographs and poems.
Such a poster will definitely impress the child, because memories at 8, 9, 10 and 11 years old remain very vivid, and most importantly - for life. Try to remember in advance the hobbies of the birthday man:
- What kind of sweets do you like
- What cartoons or series does he watch?
- What does he like to play
- What collects
- Interested in
- What books does he read
- his favorite color
- Favorite flowers
This data will help you collect a large number of decorations and clippings that will perfectly complement your greeting poster. In addition, you can always stick to one particular style. For example, a poster in the style of "Hello Kitty" or a poster from "Princess Sofia".
IMPORTANT: Do not forget to leave a place on the poster so that guests who come to the house can leave their wishes - this is important for the child himself, who is unlikely to listen carefully to congratulations on his birthday, but will read them with pleasure after.
If you stick photos, choose only those that your girl definitely loves, because although she is small, she is a woman. And women are often offended if not the most successful photos of them are exposed to the public. It's a good idea to post a series of photos "from small to large", i.e. follow the photo of your child growing up from 1 year to the date you celebrate.
Girl Birthday Poster Ideas:
Congratulatory poster in the style of "Smeshariki", drawn on whatman paper 
Congratulatory poster in the style of "Masha and the Bear" for a girl 
Colorful do-it-yourself poster for a girl's birthday 
Beautiful poster from the whole family for a girl's birthday 
Wide hanging poster for a girl's birthday 
Drawn poster with a photo of a girl on her birthday 
Poster with poems and wishes 
Colorful poster for a girl from loved ones on her birthday
Beautiful do-it-yourself poster for a girl's birthday 12 - 15 years old: templates, ideas, photos
A poster for an adult girl 12, 13, 14 and 15 years old should be different from posters for young children. At this age, the child begins to feel himself as a person, and therefore it is important to fully take into account all preferences. As a rule, teenage girls love movies and music, modern TV shows and social networks.
Try to take into account the hobbies of your teenager, because such a poster will not only be interesting, but also pleasant. You can also fill the poster with wishes and poems, because at this age the child perceives all the pleasant words and rejoices. You can decorate the poster with artificial or homemade flowers from corrugated paper, draw and cut flags, inflate balloons.
Teen Girls Poster Ideas:
girl birthday poster from friends 
You can draw a poster by hand and stick your photos 
DIY poster for girlfriend with photo and sweets 
A painted poster with personal photos for a girl How to make a birthday poster for a girl from sweets?
A poster of sweets can please anyone on their birthday, because absolutely everyone loves sweets and chocolates, especially teenage girls. You can use sweets with original names that can continue your phrases.
For example:
- You are my Miracle"
- You are my favorite... "KINDER"
- You are my child the most ... "KIND"
- Let your life be colorful like... "SKITLES"
- I wish you to go more often with friends to ... "PICNIK"
- Let life give you a real ... "LOVE IS"
- I wish to fly on a trip to ... "MARS"
- I wish you in life to be like ... "Crazy BEE"
- I wish to be happy "7 DAYS" a week
IMPORTANT: There are a lot of ideas for wishes using sweets, and each one depends only on your imagination and the product that you can find in the store!
Ideas for ready-made posters from sweets for girls:
birthday sweets poster 
Poster with sweets in the form of a picture on the wall, birthday greetings 
Poster with wishes and sweets for a girl on her birthday 
Small birthday poster for a girl with sweets 
colorful handmade sweets poster 
Sweets as a continuation of birthday wishes How to make a birthday poster for a girl with photos and wishes?
A poster with photos for a girl can be a great birthday greeting. Most often, such posters are made by friends, sticking joint photos with captured happy moments.
Parents can also use photographs, but which can record the entire happy past year: travel, family holidays and events, beautiful portraits.
Another idea is to make a "dream collage". To do this, you should cut out the face of your birthday girl and substitute her in various scenes of a luxurious and beautiful life, or at least in this way fulfill those dreams that have not yet come true.
An unusual way to make a congratulation from photos 
Poster with wishes and photos 
Unusual way to wish happy birthday 
Poster for a girl from photos and birthday wishes 
Poster-collage of photos and clippings with wishes How to draw a poster for a girl's birthday?
The poster can be printed on a computer using ready-made templates, you can buy a ready-made one, or you can draw it yourself. To do this, you can use ready-made poster ideas or print out special coloring posters.
Template options for a greeting poster:
Girl cake poster template 
Simple template with birthday cake 
Unusual template for coloring poster 
Spongebob birthday poster template 
Coloring template for a greeting poster What to write on a birthday poster for a girl, what wishes and congratulations?
A congratulatory poster should definitely please. What to write on the poster:
- Poetry
- Congratulations
- Wishes for a happy life
- compliments
- Favorite song lyrics
- Quotes from cartoons and films
What words to write on a poster for a girl:
Beautiful poems for a girl on her birthday 
Beautiful birthday wishes for a girl 
Congratulations for girls 
Poems for a congratulatory poster Poems for children on a congratulatory poster How to buy a template for a girl's birthday poster on Aliexpress?
The modern Aliexpress store offers you to purchase any necessary paraphernalia for celebrating a birthday. Here you will find everything you need.
Birthday is one of the most anticipated holidays, preparing to congratulate someone, we browse an incredible number of sites, search all the shops in the area in search of the perfect gift. It should be original, unusual, atypical, memorable. Why not draw a birthday present? How about replacing a simple gift card with a congratulatory poster or poster?
Let's think together how to draw a birthday poster, how to decorate it beautifully and what kind of birthday greetings to place on it, especially since birthday posters are gaining more and more popularity.
Cool posters, a funny cartoon, a wall newspaper, a poster made by yourself - a nice birthday present, an original congratulation - the key to a great birthday mood. A birthday poster can contain funny greetings, poems, drawings, photos.
What you need for a congratulatory poster
To make a birthday poster, we need quite a bit, first of all, this:
- Whatman.
- Pencils, paints, markers, pens.
- Scissors.
- Glue.
It is possible that photographs of the future birthday man, old magazines, printouts will also come in handy, depending on the idea of \u200b\u200bthe future wall newspaper with birthday wishes.
Speaking of the idea, before you draw a birthday present in the form of such a large, peculiar postcard, take a small draft where you can sketch a future congratulation. Thus, we will simplify the design of the poster, having thought over its idea in advance.
Components of such a gift
- Lettering and design.
The most important phrase, of course, should be striking, be bright, radiate a good mood. How to issue them? These letters can be diversified by doodling by drawing large letters, adding flowers or other small details to them, drawing a kind of graffiti for a birthday or making an appliqué. Letters can be printed, cut out of colored paper or from magazines. Unusual and interesting! - Background.
The background should be no less bright, but not merge with the main letters, wishes and images. Watercolor will come to the rescue. A light layer of watercolor will dilute the white background of the paper, and already on it you can place a wide variety of ideas. - Congratulations.
On a draft with a sketch, sketch out a couple of words for a birthday celebration, cool, in poetic form, short phrases or long prose. If you doubt your ability to write good congratulations, look for them on the Internet in advance, print or rewrite for yourself.
First of all, a birthday poster simply has to be bright, which means that the use of dull, dark, cold colors should be minimized.
The poster does not require much effort, artistic skills, and interesting congratulations can be easily found on the sites, where you will find more than one good idea of what to draw for your birthday.
The first thing that comes to mind when thinking about creating a poster is a huge inscription Happy Birthday, placed on top or in the center, in large beautiful letters, voluminous bright. So, first of all, let's place the phrase in a convenient place, for starters, do it with a simple pencil. Armed with an eraser and a pencil, we can correct accidental blots and blemishes.
Birthday Drawing Ideas
If you are out of ideas or lacking inspiration, then here are some tips on what to draw for your birthday. Here you will find help on how to design a birthday poster, but don't forget to add your own unique twist to the gift.
For artists
The first and simplest thing that can serve as an image on a poster is drawings, simple thematic drawings, these can be balloons, gift boxes, an image of a birthday person or simple drawings, such as flowers, among which congratulations will be placed.
Congratulations can be printed and glued to the poster, or handwritten. If your posters show balloons, then why not put congratulations on the balloons. And if flowers, petals are a great idea to arrange any wish.
You can diversify such a poster in volume, for example, glue another drawn ball on top, lifting which you can find a couple of kind words from you. The same can be done with flower petals, and with gifts. If you have a few small envelopes, or if you can fold them yourself out of paper, then gluing the finished envelopes with a couple of nice lines in them is a great idea.
Collage
Doubting your artistic skills? No problem. With a color printer, find beautiful images on the internet! Print, cut out, and stick on a future poster. Between them you can place the same printed greetings.
Photos for the collage will be no less useful. Take your shared photos from your happiest moments or past holidays. Or photographs from childhood, they can be placed on the poster in the order of the birthday person growing up. Funny and random photos can be used too, of course, if the birthday boy doesn't get offended and you want some cool posters.
Among the congratulations with such photos, you can put a couple of phrases, the author of which is celebrating a birthday, which have become winged in your family / company.
Work on such a poster will not take much time, but it will be bright, attractive and original.
A sweet poster has become very popular now. Supermarkets are full of a variety of sweets, and those have the most unusual and original names that can be used with congratulations on the poster. It will be funny to hear such phrases as “You and I are inseparable as Twix” or “Communication with you is a heavenly pleasure” with a Baunty chocolate bar attached next to it. Buy a couple of sweets, making a rough plan of congratulations. Glue, sew, attach small sweets to whatman paper, adding the missing words to chocolates, sweets and lollipops with bright felt-tip pens.
For a birthday greeting, you do not need to have the talent of a poet at all, and drawing does not have to be your forte. Happy birthday posters are a timely way to express your congratulations.
A poster with wishes for a birthday is an interesting, unusual and original gift that does not take long to make, does not require much effort. However, it is very pleasant to receive such a congratulation, because it is made with your own hands, which indicates attention to the birthday man and his gift.
Posters surround us everywhere - we see them every day on the streets or in print media. This is mainly advertising and less often announcements of any events. A political poster appears in our field of vision immediately before the elections, when the campaigning begins, and therefore is quite rare. What should be a good poster? First of all, the poster should be informative. People need to instantly read the message - and the task of the designer is to present the idea of the poster in the most understandable way. And it doesn’t matter at all by what means this will be done - the main thing is that people immediately understand what they want to tell them.
As a rule, the design of a poster begins with the choice of its size. In this regard, there are no restrictions - a poster can be small, for example, A4 format, or vice versa, giant, the size of a house wall. Of course, there are certain size standards, but this is not a design issue, but a matter of the capabilities of typographic technology. Poster orientation can be either vertical or horizontal, but vertical orientation is most commonly used.
How do you tell a good poster from a bad one? This is, of course, a matter of taste, but a well-designed poster has some hallmarks. FreelanceToday brings you 10 signs of a good poster.
GOOD READABILITY
Let's say we have a poster that announces some upcoming event, such as a concert by a popular artist. The key information placed on the poster should be read from afar and attract people's attention. Accordingly, the text of the poster should have a visual hierarchy. If there is a lot of text, then there should be at least three hierarchical layers.
header. This is the most important and largest text design element. It should be contrasting with the background and typed in such a font that would be clearly distinguishable even from a long distance.
Details. What? Where? When? All such information is located at the second level of the hierarchy. The person who is interested in the poster will definitely want to get acquainted with the detailed information, so it must be presented in an understandable, but at the same time concise form. For the second level, a smaller font is used than in the heading, since this information does not need to be read from afar.
Small font. The third level contains additional information. Very often, small print is found on movie posters and advertising posters.
CONTRAST
Designers have only one opportunity to attract the attention of the viewer. Therefore, the poster should "cling". This can be achieved with the help of contrasting elements. On the web, you can make a pale illustration with a smooth gradient and fashionable thin fonts - this method is not suitable for a regular poster. The sharper the text or illustration contrasts with the background, the more noticeable the poster. When starting to design, you first need to decide on the contrast of the elements and constantly check it during work. If a designer is working on a color poster, you need to periodically check how it looks in grayscale - the contrast of the main elements should be clearly distinguishable in this mode as well.
SIZE AND LOCATION
Very often the designer knows in advance where his poster will be placed. Based on this information, he must correctly select the size of the poster. It is important that the message of the poster is not interfered with by various visual hindrances - it must occupy a dominant position. As for the color scheme, here you also need to proceed from the realities - if it is known that the poster will hang on a wall painted green, then it is better not to use shades close to green in the poster.
THE POSTER WORKS REGARDLESS OF SIZE
Very often, novice designers refuse tasks that require creating a large poster, say, 10 by 6 meters. For some reason, it seems to them that creating such a poster is much more difficult than some poster the size of an A4 sheet. This is a big misconception. If the poster is laid out correctly, it will look equally good regardless of size, and scaling does not affect it in any way. If a designer is commissioned to create a poster, which will then be used in advertising and will be released in a variety of sizes and formats (including digital), he should think first of all about the composition and the main idea and not worry about where it will be placed. his creation.
LARGE IMAGES
If an image is used in a poster, then it should take a dominant position, as well as in the case of text. The image should be clearly visible from afar, while it is very important to take care of the recognition of the image. It’s not worth complicating the visuals too much - you need to use as many elements as you need to convey the main idea. This principle applies to all types of posters, including movie posters, which can be overly detailed at times.
NEGATIVE SPACE
A poster is not a painting, so the designer just needs to work with free space. You should not strive to fill the entire poster - you need to "leave the air." There are several effective ways to increase the readability of a poster. For example, you can increase the spacing between letters. Tight kerning might look good on a postcard, but readability is still more important for a poster. If the letters are located too close, then from afar the text becomes poorly distinguishable, which is highly discouraged. You can also increase the distance between the lines - this will also benefit the poster.
CALL TO ACTION
The purpose of any poster is to get people to take some kind of action, such as attending a show, an exhibition, buying a product, or going to an election. The call to action is the most important, central element of the poster and the designer should give it the main attention. Unlike web design, graphics do not work interactively, so you cannot use its principles in a regular poster. A graphic designer has other tools to communicate a message to people and must make every effort to ensure that the call to action is clear at a glance.
UNUSUAL TYPOGRAPHY
A poster is exactly the genre where you can safely experiment with typography. Some of the most famous posters are made without the use of illustrations and graphic elements, and at the same time perfectly express the idea. Using high-quality typography will give the poster a personality - the main thing is that the designer does not overdo it. You should not use 10 fonts in one poster - the design will not improve from this. It is best to pay attention to the visual hierarchy and the use of negative space. The letters themselves carry a certain message and a proper understanding of the principles of typography will allow designers to create emotional and memorable posters.
HANDMADE
The advent of computer graphics clearly did not benefit the art of the poster. Previously, the designer worked with living materials and posters looked completely different than they do today. Today, the hallmark of a good poster is its execution technique. And it doesn't matter that the designer created it on a computer - if the poster has a soul and it looks like the designer drew it by hand - it's a good poster. Well, if the poster went to print as before, from a physical medium, this is generally wonderful.
Audacity
Any good poster is inherent in some outrageousness - this greatly enhances the emotional message. So do not be afraid to go beyond and use unusual elements in the poster. By breaking some established rules, the designer draws attention to the poster, and this is exactly what is needed.
CONCLUSION A: The poster is a very interesting type of graphics that allows designers to let their imagination run wild. It's also a great way to learn a new technique or improve your skills. Sometimes the creation of a poster is very difficult - after all, you need to convey the idea using a minimum of funds. But in any case, it's interesting - especially when the poster turned out to be successful and attract people's attention.
