Forms of work with the population in culture. Features of the organization of cultural and leisure activities of the population in the houses of culture

03.03.2020

Cultural and leisure institutions today have an uncertain legal status, which complicates not only their direct activities, but also control measures, as well as the collection of statistical data on their work.

Cultural and leisure institutions: legal status

Cultural and leisure activities do not fall within the scope of federal powers; this is entirely the prerogative of regional and municipal authorities.

And if museums and libraries operate not only within the framework of the law on culture, but also within the framework of "sectoral" federal legislative acts - on museum business, on library and information services, then cultural and leisure activities do not have such clear regulations and its regulation on the federal level is limited to documents that are advisory in nature.

Attention! New samples are available for download:,

In this regard, the collection and analysis of information on houses and palaces of culture across the country is difficult and, as a result, there are no centralized statistical data.

For example, in Moscow, according to the results of 2014, there were 84 cultural centers under the jurisdiction of the Department of Culture, about 2 million people visited them during the year. This figure is very small, especially when compared with large cultural venues - museums, theaters.

But, unfortunately, the calculation methods are very imperfect, given that the entrance to the House of Culture is always free and free (only events and participation in circles can be paid, while admission to museums and theaters is always carried out with tickets).

Against this background, some departmental recreation centers became centers of informal, unofficial cultural life. So, for example, one of the best concerts of Vladimir Vysotsky took place in the Kommuna Palace of Culture, the Moscow Palace of Culture Energetik was the arena for the performances of Soviet rock musicians, and at the House of Culture. Gorbunov, the country's first rock laboratory appeared.

In the 1990s

The reduction in budget funding affected the entire cultural sector, but only in the cultural and leisure sector there was a complete rejection of funding: transfer to full self-sufficiency, mass closure of institutions (sale and conversion to other activities, primarily trade), transfer to municipal and regional authorities ( which could not always maintain institutions at the proper level).

Unlike traditional cultural institutions - museums, theaters, libraries, functionally linked to heritage, houses of culture in the conditions of change were left without a clear order from both the authorities and the population, and economic shocks further exacerbated this situation.

Questionable shows, random tenants, outdated club formations, religious events (from Baptists to Buddhists), low-level discos and the like, often completely unsystematic and random activities, undermined the popularity and authority of DK as institutions designed to promote the best cultural examples to the masses. At the same time, the premises were dilapidated and littered.

By the end of the twentieth century.

In this stormy sea, at least two areas of work were revealed that most of the existing palaces and houses of culture managed to preserve - these are circles and studios (mainly for children) and, especially for the older age category. Given the lack of public, non-commercial spaces and any kind of leisure, especially for socially vulnerable categories of the population, these areas of activity have always remained in demand.

What should be the club institution today

The main feature of this industry is the variety of functions - from circles to concert programs. In fact, houses of culture balance between a concert venue and a center for additional education, between an educational and entertainment institution, between leisure and education, between recreation and creative work.

Meanwhile, against the backdrop of changes taking place with institutions of a different type - museums, theaters, libraries, which seek to diversify their services and engage in both educational and entertainment programs, open cafes, souvenir and book stores, etc., the so-called club institutions are in a winning position.

They are not bound by the mandatory framework of preserving collections or staging performances, are not burdened by academic traditions and are not limited in the formats of activity, as is the case with traditional cultural institutions.

Modern independent cultural and leisure venues that have appeared in large cities (Winzavod Center for Contemporary Art, Art Play Design Center, Flacon Design Factory in Moscow, Floors Loft Project, Weavers creative space in St. Petersburg and others ) is also distinguished by interdisciplinarity, openness to a variety of formats of activity, active cooperation with creative businesses.

Note

“This year, three more cultural centers have been opened in Moscow, modernized in accordance with the principles and approaches worked out in the ZIL Cultural Center. These are Druzhba CC (Biryulyovo Zapadnoye district), Severnoye Chertanovo CC and Onega CC (Golovinsky district). Despite the fact that these facilities are very different from ZIL (both in size and location), the new organization of work has shown its effectiveness.

So, for example, since the opening of the renovated site of the DK Druzhba, attendance has almost doubled. The circles of scientific and technical creativity for the organization of which the Polytechnic Museum helped to train teachers are especially popular.

It can be argued that a new form of institutional activity - a multifunctional cultural center - is the most advanced on a global scale. There is another important circumstance for the development of houses of culture. If museums and theaters operate mainly in large and medium-sized cities, then the network of club institutions is still preserved everywhere in small towns and rural settlements.

In fact, houses of culture have been and remain the only leisure-forming enterprises in many settlements, while maintaining a significant potential for the transmission of cultural values. Today, houses of culture have a real prospect of becoming multifunctional cultural centers - centers of attraction for residents.

It is necessary to work out the standards of their activities more carefully - every resident should understand what exactly is happening and will happen in the houses of culture. Houses of culture are very different institutions. Among them there are impressive complexes with thousands of square meters, large theater and concert halls and developed infrastructure.

There are also very small ones, located on the first floors of residential buildings, only a few tens of meters of area, with very limited opportunities for launching new programs and projects.

This is a very different scale and very different working conditions, but nevertheless, in these cases, common approaches to the provision of services can be identified. Let's try further to dwell on the main approaches to the development of houses and palaces of culture, which are relevant for almost all institutions.


The cultural center starts from the reception area

One of the key tasks of any cultural center is not only to attract, but also to retain a visitor. Houses of culture as interdisciplinary venues offer a variety of activities and activities for almost all ages. Therefore, it is necessary to make sure that a person not only comes, but also stays within the walls of the cultural center for as long as possible, participates in various events and then returns again.

It can be difficult for a person who has entered a house of culture (especially if this happens for the first time) to find out what services can be offered to him. Announcements are chaotic and multidirectional, and very often there is no one to ask questions. Adults who come to learn something about leisure activities for children stay away from other interesting "adult" events, teenagers and young people are embarrassed to persistently seek additional information, and the institution's pricing policy often remains opaque for most visitors.

The first solution to this problem is to organize a reception area. It is important to organize a comfortable stay for all groups of visitors, of all ages, regardless of the purpose and duration of the visit.

How to organize a guest area

Administrator on duty. Set up a desk and staff on duty to answer questions throughout the center's hours of operation. A friendly reception area, where administrators can answer any questions, give out brochures of interest and provide other useful information, solves the “first visit” problem, provides effective communication between visitors, club leaders and event organizers who are not always there.

Of course, administrators are required not only to know the cost of certain classes, but also to clearly provide information about paid and free services, the number of free places in circles.

Cash register. Ideally, if there is a cash desk in the reception area that operates at the same hours as the institution. Many busy people simply do not want to run to the head of the circle for a receipt, and then go to Sberbank to pay for it.

The possibility of paying for services with plastic cards is also important, since today this service has become familiar and self-evident, especially for citizens. The inconsistency of service standards with the modern level can scare away a significant part of the audience, especially the young and solvent ones.

Navigation. Despite the presence of administrators, navigation is necessary even in not very large rooms. Pointers, building scheme, signs on classrooms and classrooms should be made in the same style, and it is desirable that the style of information messages match the corporate style of the institution (logo, booklet, website).

This forms a unified aesthetic of the space of the house of culture, which is often lacking integrity, and in many cases, spontaneous announcements, prohibition signs and last year's schedules give the impression of untidiness and chaos.

A place to rest and wait. Children are dancing, music is playing behind closed doors, and parents and grandparents are waiting for their children at the entrance. Some parents came with strollers in which younger children sleep, since there was no one to leave them at home with.

In large recreation centers - wi-fi, comfortable areas for rest and work - chairs, banquettes, sofas and, of course, tables. Tables allow children to draw while sitting at them, and some parents - to pour tea or broth from a thermos for a child, give a sandwich, have a snack in a comfortable environment.

Additional services. Bookcrossing, board games form full-fledged recreation areas. You can come here in the cold season just to chat, play board games, drink coffee (for example, from a coffee machine if there is no way to organize a cafe), work on the computer.

There are no trifles here, all the details are important: the presence of changing tables in the toilets, special coasters for babies so that they can wash their hands in the washbasin on their own, soap, toilet paper, a well-functioning hand dryer, etc.

We should not forget that such services are included in our life everywhere - at train stations, airports, shopping centers, schools, workplaces - everywhere we see these important little things that make our life more comfortable. Their absence, which visitors simply did not notice before, today causes bewilderment and often spoils the image of the venue much more than an uninteresting event.

The experience of successful cultural centers has shown that as soon as they have comfortable zones for visitors, children are more likely to be brought to classes by parents, rather than grandparents.

Thus, the organization of a comfortable zone for visitors also solves an important social problem - it allows busy parents to spend more time with their children.

List of main types of KDU and their main functions

Type Main functions
House (Palace) of Culture Ensuring the leisure of the population. Providing conditions for the development of folk art and amateur art. Exhibition activity. Providing conditions for the implementation of social and cultural initiatives of the population. Promoting civic education
Palace of Youth Ensuring leisure of the population (youth). Providing conditions for mass recreation. Providing conditions for the development of folk art and amateur art. Exhibition activity. Providing conditions for the implementation of socio-cultural initiatives of the population (youth). Promoting civic education
Cultural and sports complex Ensuring the leisure of the population. Providing conditions for mass recreation of the population. Providing conditions for amateur creativity. Provision of sports and health services. Exhibition activity. Providing conditions for the implementation of cultural, recreational and sports initiatives of the population
Cultural center; social and cultural center Ensuring the leisure of the population. Providing conditions for the development of folk art and amateur art. Providing information and methodological services. Preservation of intangible cultural heritage; exhibition activity. Providing conditions for the provision of social and cultural services and support
National (ethno)-cultural center Ensuring the preservation and development of national cultural traditions. Ensuring the leisure of the population. Providing conditions for social and cultural initiatives of the population. Exhibition activity. Ensuring the development of artistic and decorative and applied arts
House (Center) of Crafts Preservation of tangible and intangible cultural heritage. Development of handicraft traditions. Ensuring the leisure of the population. Creation and distribution of handicraft products. Exhibition activity. Creation and dissemination of handicraft techniques
House of Folklore Preservation of intangible cultural heritage, exhibition activities. Ensuring the leisure of the population. Exploring local folklore traditions
House of Folk Art Preservation of intangible cultural heritage in all variety of genres and ethnic features. Creation of methods for integrating traditional creative skills into the modern creative process, exhibition activities. Ensuring the leisure of the population. Informatization and methodological support of creative processes. Organization and holding of folk holidays, festivals of folk art and amateur art
Mobile cultural centers Non-stationary provision of leisure for the population. Organization of outreach informational, exhibition, celebratory events. Provision of social and cultural services
Information and Methodological Centers Providing information and methodological services. Exhibition activity. Informatization of creative processes


New programs and creative energy of citizens

Large DCs should become centers of creative initiatives - in order to revive their activities, they can provide a platform for the implementation of projects to everyone on a competitive basis.

One of the areas of circle work, which was once present in many houses of culture, and subsequently was undeservedly forgotten, is scientific and technical creativity. This direction is also valuable because it offers services for teenage and boyish audiences, which are not always interested in dancing, singing and fine arts.

The older generation has been and remains one of the most numerous and permanent audiences of culture houses. As a rule, choir and folklore studios work for older people, and free events are organized. This is an extremely interested and grateful audience, which is growing rapidly all over the world and in our country, but the forms of leisure offered to it remain limited.

What new initiatives could the older generation get involved in? A popular direction is the organization of computer literacy courses. Many libraries are already doing this work, but cultural centers should not stand aside either. Cultural and leisure institutions related to local history are of the greatest interest. These are documentary performances built on the memories of the older generation, exhibitions presenting materials from the archives, meetings and conversations where the older generation meets children and youth. It is important that all these programs are thought out and carefully prepared.

When we talk about programs for the older generation, this does not mean that all programs should be conservative and traditional.

Example

For the second year in a row, the ZIL Cultural Center has been implementing the Fashion Runway of Mature Beauty project (clothing for models 50+). This is a fashion show, which is done by professional designers and in which only non-professional models participate - ordinary people over 50 years old. This program consistently attracts a lot of media attention and is growing in popularity.

What will DC be like tomorrow?

Houses and palaces of culture, which are ready to turn into modern cultural centers, have to solve many problems. Standards, best examples, normative documents, guidelines for future development are needed in order to consolidate the professional community of workers in the cultural and leisure industry.

Today, when the main resource for the development of cities and territories is no longer factories and plants, but creative, human capital, it is the houses of culture that are called upon to enable people to reveal their abilities, their talents - regardless of age or occupation. The modern global network society makes it not so relevant to convey to people a certain amount of information and knowledge, but it puts the development of creativity in a person at the forefront. And it is cultural centers, with their wide interdisciplinary capabilities, that are able to comprehensively and systematically solve the problems of urban and territorial development.

Article from the magazine "Handbook of the head of the cultural institution", 2015

Material checked by experts Aktion Culture

In fact, everyone who lives in Russia, in practice, feels the difficulties that the cultural sphere is experiencing. Statistics inexorably notes the rise in prices for tickets to museums, theaters and cinemas. Many Russians have to choose what to spend money on: to satisfy material or spiritual needs.

Some scientists and public figures see a way out of a difficult situation in a reasonable combination of the interests of the state and the cultural community.

DOCUMENT

An excerpt from the Declaration of the Rights of Culture:

“Responsibility for the preservation of cultural values ​​and culture as such lies with the state. The state, in particular, is responsible for the self-renewal of culture in the country, for education, for freedom of creativity, with the state completely non-interfering in creative life.

Culture in all its forms has the right to financial support from the state: support for education and protection of cultural values, in the first place, and the culture of all ethnic groups living on the territory of the state.

State organizations (educational, educational, informing, etc.) are obliged to cultivate respect for culture as a whole, for cultural monuments, cultural activities, intellectuals, individual languages ​​of small and large ethnic groups; not infringe on the right to use any language on its territory, considering that the language is the main cultural value of any people...

The self-sufficiency of a culture (or a separate part of it) can be decreed in cases where it does not lead to a decrease in the quality of the culture.

It is possible that overcoming the complexities of cultural development in market conditions lies in the interaction of the state, public organizations, and individuals.

In recent years, the activities of patrons have become more and more widespread. Cultural funds, to which firms, entrepreneurs, public figures contribute, not only contribute to the maintenance and revival of cultural monuments, but also finance various cultural events: music and theater festivals, creative competitions, grants for the most talented performers and scientists, exhibitions, etc. .

The culture of Russia is multinational. This shows her uniqueness. A variety of traditions, customs, religious beliefs, moral norms, aesthetic tastes, etc. find a place in the cultural life of the country. The preservation of this cultural cooperation is the task of all generations of Russians. It is in the sphere of spiritual culture that tolerance, respect for the culture of all peoples, and concern for the preservation of historical memory are necessary.

CHECK YOURSELF

1. What does the concept of culture as human achievement in the transformation of the world include? 2. What is the spiritual realm? 3. How are the culture of the society and the culture of the individual related? 4. What features characterize the spiritual life of modern Russia?

IN THE CLASS AND AT HOME

1. How do you understand the main idea of ​​an excerpt from a poem by N. Zabolotsky:

    Man has two worlds:
    One who created us
    Another that we are from the century
    We create to the best of our ability.

Clarify your ideas about what kind of world we “create to the best of our ability” and what determines what this world is like.

2. Draw conclusions from the following data: 2005 for Russian cinema was marked by the fact that for the first time in its modern history, four Russian films were among the top five film distribution leaders. The total number of domestic box-office films also increased, as evidenced by the significant print runs compared to previous years.

3. A scheduled check of the safety of the Hermitage collections revealed the loss of more than 200 masterpieces. What problems in the spiritual realm does this situation indicate? Justify your conclusions.

4*. Refer to the materials of the website of the Ministry of Culture of the Russian Federation (www.mkrf.ru) and, based on them, prepare a report on the topic “Development of libraries of federal jurisdiction over the past 3 years”.

5. Get acquainted with the work of cultural institutions located in your locality, complete project work on the topic “Cultural institutions for my countrymen”.

THE WISE SPEAK

"If culture is not in people's hearts, then nowhere else can it be."

J. Duhamel (1888-1966),
French writer, physician

First of all, it should be noted that at the place of residence there is no systematic development of the proper forms of organizing cultural and leisure activities of various groups of the population.

Below we will consider the positive experience of some cultural institutions that have managed to overcome this negative trend. First, it is necessary to analyze the spiritual needs of the population, which are directly related to the activities of cultural institutions.

As sociological studies show, the most attractive forms of cultural and leisure programs at the place of residence for all groups of the population are: performances and concerts by professional artists, amateur art concerts, meetings with war and labor veterans, interesting people, entertainment, games, competitions, attractions. Thus, preference is given to programs that have an artistic and aesthetic basis, involving live communication between visitors and guests of cultural institutions.

Of particular interest to visitors are programs for families. This group of the population is most interested in the clubs "Young Family" and the family evenings organized by them, competitions such as "Dad, Mom, I - a sports family", a school of home economics, concerts of professional and amateur artists.

Young people tend to participate in such activities as classes in pop groups, ballroom dance clubs, guitar lovers, folklore groups. In the field of applied art, preference is given to circles of cutting and sewing, fine and decorative arts, film and photography. There is an interest in youth clubs, circles of technical creativity. In the conditions of the village - to the circles of hunters, fishermen, gardeners, beekeepers, motorists. This interest remains in the future, but the desire to realize it within the framework of family clubs becomes predominant. At the same time, visitors look at cultural institutions not only as a place for organizing cultural and leisure programs and amateur groups. There can be a variety of socio-demographic groups: spend time with friends, have fun, just relax. The youth audience, which can be considered as the nearest reserve of activity, as the most numerous, is gathered by "lights", dances, concerts of professional artists. In general, young people make up the main contingent of concert, entertainment and entertainment programs

Many visitors show interest in the organizational work within the framework of ongoing programs and prefer to actively participate in them themselves. In general, the wishes of the population in relation to the institution of culture are quite diverse. Moreover, the orientation towards active activities presupposes not only the consumption of spiritual values, but also participation in their creation.


At the same time, if we turn to the results of studying the real orientations of various groups of the population in the field of leisure, we can see their significant coincidence with preferences in cultural institutions.

The actual structure of leisure activities for many urban and rural residents is rather poor. We succeeded

identify the most popular leisure activities for different age groups. They turned out to be: going to the cinema - 38%, watching concert programs - 32%, reading fiction - 28%. Thus, passive forms of mastering spiritual values ​​predominate.

Among the factors hindering participation in cultural and leisure programs, one of the most common is the remoteness of clubs from home. This circumstance in a number of cases turns out to be more significant for the respondents than the level of work of cultural institutions.

The boundaries between objects and situational factors influencing visits to cultural institutions are fluid. For example, family women are considered a traditional "non-club" group. But one should not consider the everyday workload of women as an unremovable obstacle to club activities. It turns out that the traditional opposition between everyday life and leisure takes on more complex forms. Some everyday activities are gradually turning into activities with cultural and creative elements. According to the data obtained, the general trend is not to reduce household duties, but to humanize and aestheticize them, in a more harmonious combination of everyday life and leisure.

The search for directions and forms of activity of cultural institutions basically coincides with the above wishes of the population itself. Preference is given to areas and forms of work that develop the cultural activity of visitors, using artistic, aesthetic and gaming tools.

However, poor consideration of the specifics of the spiritual needs and demands of various socio-demographic groups of the population leads to the fact that in many cases cultural institutions and the club community exist independently of each other. The set of leisure preferences of the potential audience of cultural institutions is often

more monotonous than the proposed cultural and leisure programs. In modern conditions, this gap is becoming one of the main reasons for the decline in the prestige of many cultural institutions, the decrease in their attendance.

Nevertheless, in the advanced practice of cultural institutions, a certain experience has been accumulated in the formation and satisfaction of the spiritual needs of the population. The main emphasis here is on the fuller use of the pedagogical potential of the “naturally” formed types of leisure activities for various socio-demographic groups of visitors (primarily through the development of various amateur associations, interest clubs), as well as through the creation of various initiative groups, councils from among city and rural residents participating in the organization of cultural and leisure programs.

Thus, more than ten amateur associations work in the Palace of Culture of Motorists in Moscow: the club of veterans of war and labor, the young worker, international friendship, the club of theater lovers, film lovers, etc. various directions. He takes an active part in holding evenings for drivers and their families, parental conferences "Our child in the first class", evenings for women "Union of Beauty and Health", in the program of which there are consultations of doctors, exhibitions and sales of culinary and manufactured goods.

As a rule, in microdistricts, which, along with residential buildings, include educational institutions and organizations: children's rooms, polling stations and strongholds for maintaining public order, corners and propaganda sites, general education, specialized, music and art schools, houses of creativity, museums, libraries, houses and palaces of culture, connecting links

they are managed by community councils of microdistricts. They coordinate the activities of house and street committees, councils of hostels, councils of strong points, councils of pensioners, women's councils, weekend headquarters and other public entities.

Experience of the Palace of Culture of the Moscow Plant named after. Chkalova can serve as an example for cultural institutions of the skillful implementation of a differentiated approach to various groups of the population, linking club work with the most significant events and dates in the life of the population of the microdistrict.

Mass, spectacular programs are prepared taking into account the activities of amateur associations and with their direct participation. For example, a theme evening dedicated to war veterans is being prepared with the direct participation of members of the socio-political club, with the involvement of materials collected by them; an evening of Russian and foreign patriotic songs “Our motto is friendship” is being prepared by a youth vocal

instrumental ensemble "Grenada". Members of amateur associations, hobby clubs, amateur art circles help club institutions supplement cultural and leisure programs with materials accumulated in the process of working on a particular type of club activity (documentary materials from the history of the area, musical recordings, books, illustrations, etc.).

Each of the above areas of work of cultural institutions, of course, has its own specifics. Nevertheless, it is possible to identify some common features that are inherent in club work as a whole, if it is focused on the fullest possible consideration of the interests and needs of the population. Among these features, the most significant are the following.

The complexity of ongoing programs. Most of the planned forms involve a variety of documentary and artistic means used, some balance in their structure of the planned types of leisure activities for visitors (cognition, entertainment, communication, etc.) and the real leisure interests of the population (orientation to a variety of activities).

Formation of public opinion of residents of the microdistrict on topical social, economic and cultural problems. The implementation of this installation is carried out mainly by attracting events, facts of social and cultural life of both the whole country and a specific region.

The priority of visual-figurative information in cultural and leisure activities can also be considered a distinctive feature of the current stage of the activities of cultural institutions, if we keep in mind the overload of modern man with abstract conceptual information, on the one hand, and his desire to educate artistic, aesthetic, entertainment information, on the other hand. the other side. In practice, this is expressed in an increase in the share of artistic means, in a wider use of theatrical techniques.

Orientation to information of general interest or information that has a subject-practical meaning for a particular sphere of human activity (production, everyday life, leisure, etc.) can also be considered a promising trend in the activities of cultural institutions.

However, a unified system for planning cultural and leisure activities, its forms and methods has not yet been developed enough, and the achievements available here have not yet been widely used. This situation leads to a lack of unity in the requirements imposed by cultural bodies on subordinate institutions, making it difficult to control the activities of the latter.

The material and technical base and the need to address issues of personnel policy as an acute problem in the field of culture. Folk arts and crafts. Activities in solving problems for the preservation and development of amateur folk art.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Posted on http://www.allbest.ru/

Ministry of Education and Science of the Russian Federation

St. Petersburg State Institute of Culture

Faculty of Social and Cultural Technologies

Department of Social and Cultural Activities

Test

Analysis of the activity of a cultural institution

(on the example of the "House of Culture" of the Boksitogorsk district)

discipline "Technological workshop"

Made by Sesitskaya A.D.

3rd year student of the correspondence department

group No. SKT/BZ441-3/1

Checked Art. Teacher Fadeev V.B.

Saint Petersburg 2015

The economic difficulties that arose as a result of the global crisis also affected the socio-cultural sphere

The changes occurred due to the inappropriateness of further costs for the maintenance of the institution; emergency condition of buildings unsuitable for further functioning; population decrease.

The total number of seats in them is 105,251 units, which is 2,265 units. less in comparison with 01.01.2009.

Material and technical base

According to the data as of 01.01.2016, out of the total number of club cultural institutions in the region:

107 buildings require major repairs;

16 buildings are emergency.

The institution needs a major overhaul or is in disrepair, which is 17% of the total number of club institutions in the region.

But, despite the difficult economic situation, the institution is actively undergoing repair work to replace the internal heating system, replace the roof, repair the facade and interior.

Frames of the Boksitogorsk House of Culture.

One of the main problems of the institution is the lack of staff.

As of 01.01.2015 there are 326 specialists in cultural and leisure activities in the cultural institution, of which they have:

Higher education -196 people. (37%);

Secondary special - 97 people. (thirty%).

Since the beginning of this year, the number of specialists has remained at the same level, on average, there are 3 specialists in the cultural and leisure direction per subject.

Among the factors that form the deficit, such as:

Low retention of young professionals

Transfer of the most qualified personnel to other related industries

Aging workforce

Low salary

Solving problems in the sphere of culture is impossible without solving the issues of personnel policy.

Folk art.

As of 07/01/15 in the cultural institutions of the region there are 25 formations of amateur folk art, they have 276 participants.

Compared to 01.01.09, the formations decreased by 8 units, while the number of participants did not change.

Let us dwell in more detail on the genres and directions of folk art, which, in turn, are also undergoing changes.

To date, the percentage of genres of folk art is as follows:

21.4% of the total number are choreographic groups;

10.1% - theater groups;

6.6% - folk groups;

5.3% - choirs;

3.6% - art groups;

1.4% - orchestral genre;

1.3% - DPI teams;

50.3% - others (VIA, vocal ensembles, circus studios, film and photo associations, etc.)

The choreographic genre, today, remains the most popular in the institution. (9 teams).

The genre is developing most actively, where teams with established traditions, a large number of participants, and a good school work.

The development of this genre is promoted by regional, zonal competitions of the Regional and All-Russian competition for the prizes of the Governor of the Leningrad Region, the regional competition among the teams of rural areas "Round Dance of Friendship".

Unfortunately, the role of the theatrical genre has declined today. This is evidenced by a comparative analysis of the last 4 years: for example, in 2011 there were 5 theater groups, and today there are 3 of them.

But, nevertheless, I would like to note the teams in which the work of theatrical creativity is steadily going on: The same age, Theater Zhiv; they are the holder of the Governor's grant, the winner of the All-Russian festival "Theatrical meetings in the provinces". To support the genre, to identify new names, there is a need to hold a full-scale festival among adult theater groups, which was planned for 2017. personnel culture problem creativity

At present, there continues to be a steady trend towards the revival, development and preservation of the traditional culture of choral singing, raising the performing level of artists.

The choral genre is represented to a greater extent by members of the older generation, but over the past few years there has been a significant renewal and rejuvenation of the composition of the groups.

Regional competitions, which have become traditional, contribute to the development of the genre: “Live, Russia, hello”, “We sing life with a song”, etc.

To date, the orchestral genre is represented by 4 bands: 2 brass bands, 3 orchestras and ensembles of folk instruments, which is 3 bands less than in 2005, the dynamics of the genre development shows us an annual decrease in the number of bands.

The problem is that the majority of orchestral ensembles are understaffed with musical instruments, which affects the result of their activities and the growth of their professional level.

But at the same time, I would like to note that despite all these difficulties and problems, the orchestral genre lives and flourishes in the region.

As a result of active work and high creative performance of amateur art groups, victories at competitions of All-Russian and International significance have become

Worthy presented, having received the title of Laureates, Diploma winners teams:

Broad soul at the All-Russian festival-competition "Sings the native village" in Kingisepp;

Voice of soul at the Intercity Competition. Melanin in the city;

Traditional folk culture.

One of the priorities of the institution's work is still the work on the revival, preservation and development of traditional culture.

Folk art groups are successfully developing. The development and activities of ethnographic, national, family-household, basic children's and adult folklore ensembles, arts and crafts studios, schools of folk crafts contribute to the preservation and dissemination of original regional ethno-artistic traditions. According to statistics, as of July 1, 2015, there are 7 basic folklore groups in DK with 98 members. This is 2 teams more than in 2008.

During the reporting period, the holidays of the winter and spring-summer calendar-ritual cycle were interesting in form and content.

In some areas, it has become a tradition to restore the lesser-known holidays of the folk calendar.

It has become a good tradition to hold holidays of the folk calendar, festivals that reflect the specifics of national family and household traditions - the traditional culture of small peoples, Veps, Korels. The main functions for holding traditional rites, holidays, festivals are carried out by the recreation center of the Boksitogorsk district.

An integral part of the national culture is folk arts and crafts. Cultural workers continue to be active, and the main tasks are:

Preservation and support of local amateur craftsmen;

Preservation of the continuity of traditions (types and genres of DPT), trades and crafts, etc.

In the first half of 2015 More than 20 thematic exhibitions-fairs were held from the bottom of more than 3 regional significance, which is more than last year.

Circles on arts and crafts and fine arts - 7 with 56 participants.

Summing up the results of the activities of cultural institutions of our region for the first half of 2015 on the development of traditional national culture, we can say with confidence that today, in the modern conditions of rural development, the historical continuity of culture on the basis of national traditions is being restored. The organizers of social and cultural activities directly rely on everything useful that is in the asset of the revived folk traditions. Festivals are held with the aim of wide promotion, preservation and development of family folk traditions, involvement of children and youth in the sphere of traditional culture, folk art, support of the folklore movement in our region.

But let's not limit ourselves to holding festivals and holidays in this direction.

"Folk" "exemplary" group of amateur folk art.

Carrying out annual regional review-certification of art groups for confirmation and conferment of the honorary title of "folk (exemplary) amateur group" is an important event in the activities of groups of amateur art.

As of 07/01/15 in cultural institutions there are 3 collectives that bear the title of "folk", including "exemplary" - 6 collectives.

Collectives bearing the honorary title of "folk" (exemplary) "occupy a significant place in the cultural life of the city, region. They carry out active concert activities for cultural services to the population, have a highly artistic repertoire, and have good performing skills.

At present, very serious demands are made on these teams.

In 2015 only 2 amateur art groups were awarded the title of “folk”, however, the title was removed from 7 groups and transferred to other groups that meet all the requirements of the Regulation on folk amateur groups.

Cultural and leisure activities

The deterioration of the socio-economic situation in the country due to the economic crisis entails a deterioration in the socio-psychological climate of the local population. Under these conditions, it is especially important to activate the social orientation of cultural institutions. Cultural institutions are available to everyone regardless of age, social status, religion and nationality.

In the city and the district, an active spiritual life never fades thanks to the active work of the cultural institution. Concerts, reviews, quizzes, competitions, meetings with interesting people, exhibitions of craftsmen, who not only have not forgotten the old crafts, but also creatively develop them, are held within our walls all year round.

During the first half of 2016, cultural institutions of the region held 750 cultural and leisure events, which is 310 more than in the same period of 2008. Of the total number, 29 cultural and leisure events were held on a paid basis, which is 1 less than last year. Visitors to paid events - 3.848. people, which is less by 340 people. compared to the same period in 2008. On average, the DC holds 11 events per month, which is 2 events more than last year.

The conclusion to the above can be drawn as follows: an important achievement of recent years is that in urban and rural cultural institutions, one-time events for organizing the leisure of the population are giving way to a systematic program approach. Due attention is paid to the organization of leisure of the population, and every effort is made to ensure proper rest and create conditions for creative work.

In the context of the growing demand for the quantity and quality of cultural and leisure activities, employees of cultural institutions are looking for new ways, developing modern forms, directions and methods of their work, improving its quality.

In connection with the increasing requirements for holding events, the urgent task arose of the need to improve the skills of workers in the cultural and leisure sphere and the specialists of the Center for Folk Art developed and launched a questionnaire across the territories in order to identify the demand for educational and methodological activities representing the professional interest of specialists in various areas of cultural and leisure activities and genres of folk art.

Summing up the results for the first half of 2016, it must be said that, despite the difficult economic situation and the reduction of rural clubs, there is an increase in the total number of cultural and leisure activities of the recreation center.

I would like to note the institution of culture, the work remains stably smooth. The main activity today is aimed at close interaction with the municipal departments of culture of cities and regions and the provision of methodological assistance to club workers in solving problems of preserving and developing folk art.

Hosted on Allbest.ru

Similar Documents

    The essence and significance of marketing in the field of culture. Analysis of marketing management in cultural institutions on the example of the folk theater "Blue Bird". Development of a typological model for organizing the activities of the marketing service in cultural institutions.

    thesis, added 10/23/2010

    General characteristics of the club institution "Nivsky rural house of culture". The study of leisure activities. The organizational environment of the company: features of personnel work, equipment and marketing activities. Functions and duties of the director of the House of Culture.

    practice report, added 11/29/2012

    The main features and directions of marketing in the field of culture. The spiral of development of marketing activities in the field of culture. Components of the marketing mix and the most important factors influencing marketing activities in the field of culture.

    abstract, added 11/15/2010

    Relationship between PR and culture as a system of norms, traditions and values. Resources of PR-technologies and their use in the field of modern folk art. Opportunities to use PR and advertising in the promotion of folk arts and crafts.

    term paper, added 12/18/2015

    Analysis of demand and supply for specialists in the field of physical culture and sports by type of activity and prospects for the labor market in this area. Revealing the quantity and quality characteristics of the training of specialists for the sphere of physical culture and sports.

    abstract, added 03.12.2008

    Research of the target audience as one of the important components of the research phase of the process of developing and implementing a PR campaign. Analysis of the image of the Department of Culture and Cinema of the Administration of the Dergachevsky Municipal District of the Saratov Region.

    thesis, added 06/12/2017

    The concept of corporate culture, its elements, typology and functions. Evaluation of the effectiveness of corporate culture on the example of a company. Recommendations for improving the conditions and carrying out activities that increase the effectiveness of the corporate culture.

    term paper, added 12/28/2012

    Functions and main purposes of advertising in the field of physical culture and sports. Types of advertising used by sports organizations. The main directions in the activities of the media to promote the values ​​of physical culture and sports in society.

    thesis, added 11/15/2010

    Study of the most promising areas of sponsorship in the field of culture and art: financing of specific television programs and screenings of feature films. Activities Philip Morris. Pitfalls and risks of sponsors in this area.

    report, added 05/12/2011

    Features of the image of organizations in the field of culture. Event marketing as a means of promoting the Dramatic Lyceum Theater (DLT). Marketing mix as a means of positioning cultural organizations. Direction of marketing of cultural organizations.

Features of the organization of cultural and leisure activities of the population in the houses of culture.2 Analysis of the cultural and leisure activities of the rural house of culture on the example of the KFOR of the agro-town Novye Maksimovichi, Klichevsky district. Self-development of the personality, its mastery of the achievements of culture and the creation of cultural values ​​all this was directly connected with free time)

Similar articles