How to open a fast food business plan. Fast food business plan step by step

18.10.2019

You have opened a catalog of operating fast food restaurants in Moscow and the Moscow region. The fast food establishments located here are prepared for sale, their owners agree to provide financial indicators.

Use the Alteraa Invest catalog to find and purchase fast food cafes!

Eating in Moscow: what is the benefit of buying fast food?

The active lifestyle of Muscovites also affects nutrition. During breaks, residents of the capital want to eat quickly and satisfyingly. They eat at fast foods. Fast food restaurants meet three basic requirements:

  • Fast
  • Inexpensive
  • Close

Many entrepreneurs know about the benefits of opening fast food, and therefore the competition is very high. When creating a new institution, you will have to fight not only with small individual entrepreneurs, but also with world-famous networks.

High competition, a large amount of work and a complex paperwork process are the main problems of starting a new business. Another profitable option is to buy a ready-made fast food business.

What to look for before buying a fast food restaurant

  • Pay attention to location. Consider offers in places with high traffic, near the metro, in large shopping and entertainment centers. Establishments located on special food courts are very popular. Look for businesses close to educational institutions.
  • Service speed. This factor largely depends on the quality of the equipment, as well as the speed of the staff.
  • Brand recall is a particularly important factor for chain establishments. If you already have your own developed concept, check if it is possible to rebrand, how much additional investment it will require.

Before buying fast food, carefully study all the documents. Make sure the owner has provided valid financial statements. It is necessary to carefully check how correctly the contract is drawn up, whether it takes into account all the nuances of the transaction.

Selling fast food as a ready-made business

You can buy a fast food restaurant on your own. But in this case, you are not protected from fraud or from an incorrectly drawn up purchase agreement. To reduce risks, please contact Altera Invest. We are engaged in the sale of fast food establishments directly from the owners, we provide legal support for the purchase of a business in order to protect the interests of the client.

You may be interested in an existing establishment in other segments of the restaurant business. Using our catalog, you can find and buy anti-cafe and other offers that are relevant for Moscow.

Found a suitable business proposal? Call the given phone number! A business broker will provide you with a free consultation and will tell you in detail about the business.

Do you want to know more about the ready-made business and the work of Altera Invest? Leave a request on the site. Our manager will call you back within half an hour and answer your questions.

The fast food market is constantly growing and developing. Regardless of the internal and internal factors of the economy in the country. This is facilitated not only by the modern pace of life and the constant lack of time, but, as a consequence of the first reasons, people prefer a five-minute "snack" instead of tomorrow, lunch or dinner.

And this way of life is unlikely to ever change. Therefore, the opening of fast food will always be a profitable business. The main thing is to start and choose a niche that best suits the spirit of the times.

How to open a mini-cafe - location, equipment, business plan

Before you open your own fast food restaurant, you should immediately decide on the menu. Initially, a fast food outlet can get by with a minimal but original assortment. Consequently, the set of necessary equipment will be small, and therefore inexpensive. For example, the sale of coffee and ready-made pastries will require the presence of only two types of equipment - a coffee machine and a microwave oven or roaster for heating finished products.

Roaster, translated from English as "brazier", it is also called a "mini-oven" or "mini-oven". The roaster is a compact electric oven, similar in size to a microwave oven.

One-time capital investment required to open a mini-cafe or fast food outlet:

  • Acquisition of commercial equipment, interior items and furniture, organization of a counter - new or used.
  • Kitchen equipment (coffee machines, ovens, microwave ovens, grills, etc.), disposable household items - napkins, dishes and more. Depends on the direction of your fast food.
  • Purchase of cooking products.
  • Promotion expenses - signage, branding of the premises, menus, flyers, etc.
  • In addition to the above, you will need - a room (15-30m²) and trained staff up to three people.

The total cost of opening a bistro ranges from 180 thousand to 1.2 million rubles.

Having decided on the equipment and assortment, you will need to choose a location. When choosing a location and organizing a mini-cafe, you need to take into account some factors. So, a point in a passing place can bring less profit than opening a fast food outlet at a point of growth or decline in traffic, for example, fast food on the way to a metro station will bring less profit than a fast food outlet near the station.

This is due to the fact that despite the large client traffic moving towards the metro, passers-by rush to the train. And that means they will hardly stop for a “snack”. And there are a lot of factors that influence demand.

Before opening your own fast food, you can do research, or you can open your cafe next to other points, this will definitely bring an additional flow of customers. Since a person always likes to compare, and is prone to diversity. This is especially clearly reflected in gastronomic preferences.

Also, we want to note that people trust the brand and the original name more. For example, customers are more likely to buy shawarma at the Doner cafe than at the Shawarma cafe. And they are unlikely to buy shawarma under the sign "Delicious food". Not the scale - no trust.

So, having decided on the initial menu, placement and brand, you can think over the details of the menu assortment, delve into the essence of your selling proposition.

Classic and unusual trends in fast food

Basically, everything that can be cooked in 5-20 minutes and eaten or consumed right away belongs to fast food. Even a coffee point, without an additional assortment, is an entry-level fast food. With the right placement of such a point, it will be profitable and popular.

However, it is always more interesting to serve some more nutritious food with coffee. "food", to increase profits and quickly "fast" customer satisfaction. Therefore, we present a list of the most popular fast food destinations.

  • Shawarma. It was with her that the procession of fast food began in modern Russia. We already wrote -.
  • Pizza. A versatile dish that is prepared in restaurants and fast foods. Valued for ease of preparation, variety and taste. Learn more -.
  • Burgers, sandwiches and hamburgers (burgers). It does not matter who and when invented this type of fast food, but the direction itself is becoming more and more popular, due to the fact that the world's fast food brands - McDonald's, Burger King, etc. offer us this particular fast food. So, this direction of "fast food" is always in sight.
  • Potato. Potatoes in any form - fried fries, potato balls, baked in an oven with filler. Versatile dish. Low cost of raw material, high popularity. With the original recipe of the dish, you can become out of competition.
  • Bakery. Various pastries. Pirozhki, hot, with potatoes, with podvil, with meat. More than 50 years in the fast food market. The variety is amazing - pies, belyashi, permyachi, puffs, samsa, flat cakes. Anything baked with flour, water, and fillings is considered fast food.
  • Chicken. Nuggets, spicy wings. Again, thanks to global brands, fast food made from chicken, chicken meat and nothing more has become very popular. Ready-made semi-finished products are cooked in boiling oil, consumed with sauce. Very tasty and fast.
  • Dumplings. Hello from the past. Nevertheless, nothing threatens the popularity of dumplings. They are loved and eaten. All segments of the population. we wrote. In addition to the workshop, by opening a network of fast food outlets, you can market your products and earn even more money.
  • Sushi. 10 years ago, sushi revolutionized the Russian fast food market. Cooking requires little knowledge and some specialized (but inexpensive) equipment. Despite the abundance of points for the preparation and sale of sushi and rolls, the market is still capacious and profitable. You can learn more about sushi from our article -.

The fast food market has always been and will be capacious, without upper limits of saturation, because it is constantly on the move, looking for new directions. And to eat ... people will always want to eat.

To open a fast food kiosk, you need to think over a strategy, choose the right location, pay attention to the assortment and pricing policy. Many issues will have to be resolved in order to register an enterprise, because catering points must not only meet a number of requirements, but also undergo constant inspections by the SES.

The relevance of the idea

Any entrepreneur will first wonder whether it is profitable or not to open a fast food kiosk? The catering industry is very attractive, as it allows you to get consistently high profits with the right approach to organizing your own business.

Today, the format of stalls and kiosks is in great demand, because such a business has a number of advantages over conventional catering points:

  • significantly less initial investment (if it takes at least 1,000,000 rubles to open a full-fledged restaurant and cafe, then a stall can cost 2-3 times cheaper);
  • quick payback;
  • ease of finding a room;
  • mobility (with a decrease in demand, a businessman can always move his stall to another part of the city, and more significant costs will be required to move a cafe or restaurant);
  • no need to invest a lot of money in advertising (most of the profit of such kiosks is formed from occasional purchases of customers who pass by the point of sale).

You can work in this area independently or through a franchise. The second option is more preferable for those who do not have experience or do not want to engage in strategy development. A franchise is a turnkey solution and work under a well-known brand. Today, catering kiosks are opened according to this scheme under the brands Stardog!s, Shawarma-King, Food, Waffles to Go.

If you plan to open a fast food kiosk from scratch, then the entrepreneur may not know where to start such a business. It is important to assess the attractiveness of a niche, to identify competitors. And only then, having convinced of the expediency of opening a stall, you can proceed to collect the necessary documents.

Registering a business in this area is very important, as non-compliance with the requirements of supervisory services may lead to the closure of the point of sale. You need to act in the following order:

  1. Choice of legal form. You can work in such a business as an individual entrepreneur or LLC. If you plan to open only one stall, then the IP will be enough.
  2. Choice of tax regime. In this case, there are a lot of options - UTII, PSN, USN. All three options can be beneficial. It is better to make approximate calculations in advance, find out about the benefits in your region, and only then make a decision.
  3. Registration in the IFTS. For individual entrepreneurs - at the place of residence, for LLC - in accordance with the legal address. After the submission of the documents, the certificate of registration is issued within 5 - 7 days.
  4. Installation and registration of the cash register. Since the kiosk will work with ordinary individuals, it will not be possible to do without it. In addition, on the USN KKM is mandatory.

At the registration stage, you will also have to decide on the OKVED code. If you open your own kiosk, the following codes can be applied:

  • 52.62 - "Retail trade in stalls and markets";
  • 52.63 - "Other retail trade outside stores";
  • 55.30 - "Activity of restaurants and cafes."

You can use several codes at once, so that later you do not have to deal with making additions.

Assortment definition

The key to success will largely depend on the quality and variety of food offered. It is better to work in the middle or low price segment. This will help you attract more buyers. The range can include:

  1. full breakfasts and lunches;
  2. pastries (hot dogs, pasties, shawarma, pizza and sweet pastries in the form of muffins, pies);
  3. main courses (grilled chicken, barbecue);
  4. drinks (juices, soft drinks, tea, coffee, cocktails);
  5. ice cream;
  6. sweets (sweets, cotton candy).

You don't need to include everything at once. It is better to choose the most attractive set of products for people and sell it. Then the tent itself can be decorated in a thematic style, so that people from afar can see what is sold in the kiosk.

For the most part, the level of profit will depend on the quality of the food and the correct placement of the kiosk. It is better to avoid sparsely populated places in sleeping areas. You need to choose places with high traffic. Ideally, if people will often pass by the kiosk from and to work. You can place stalls near:

  • stations;
  • office centers;
  • markets (mainly clothing);
  • universities and schools;
  • public transport stops.

But to have a kiosk near cafes and restaurants is highly discouraged. This can significantly reduce the amount of possible profit.

The kiosk itself can be quite small. An area of ​​​​5 - 10 m 2 will be enough. The stall can be opened by the following type:

  1. stationary kiosk;
  2. stall;
  3. wooden structure;
  4. pavilion;
  5. mobile trailer.

In the latter case, the entrepreneur, if necessary, can change the place of sale and reach an even higher level of income.

Purchase of equipment

The quantity and cost of equipment depend on how the kiosk itself will be set up. There may be several options:

  1. Sale of finished products. In this case, the equipment will require a minimum. It will be enough to buy a refrigerator, microwave, electric kettle and a showcase with shelves.
  2. Production and sale of food. In this case, you will additionally need to buy a stove, sink and equip a place to work. You can not do without a table for cooking and packaging products.

It will be mandatory to conduct electricity, water supply to the kiosk. But first you have to spend time getting permission from the city authorities.

The level of customer service and satisfaction will depend on the professionalism of the staff. It is better not to save on personnel and hire responsible and friendly employees with sufficient work experience.

A lot of employees are not required for the functioning of a catering kiosk. You can get by with a salesperson or a salesperson and a cook. In both cases, the staff must have sanitary books on hand. They will not be able to do without timely medical examinations.

Financial results

The financial component is one of the most frequent questions of entrepreneurs. To start such a business, you will need at least 200,000 - 300,000 rubles. If we are talking not about renting, but about buying a stall, then the amount of initial investment will increase significantly.

Payback periods can vary greatly. On average, in 5 - 10 months you can return the invested money. If you place the stall correctly and get a large flow of customers, then the payback will drop to 2-3 months.

The level of profitability in this area depends on the value of the product and its type (whether the entrepreneur will cook food or sell finished products). On average, profitability varies from 20 to 40%.

In a month, such a stall is able to generate income in the amount of 80,000 - 150,000 rubles. In large cities, this value can be several times higher, but there the cost of renting a place is more significant.

The fast food segment took root in the Russian market very quickly. And not only in metropolitan areas, traditionally more responsive to innovations, but also in provincial cities.

Fast food has closed a niche that has not been occupied for a long time - a budget, but high-quality institution. In this regard, fast food restaurants, in addition to their main function (saving time), have also become a favorite place for young people.

Although the target audience of this format is not too limited. There are wealthy clerks taking coffee and sandwiches to the office, and students marking the session.

Of the formats in demand in Russia, fast food can be considered the easiest to implement. It does not require consumer preparation, responds quickly to the needs of the target audience, and has a completely universal template for entering the market.

The KLEN company tells you how to start to open a successful fast food restaurant.

How to open fast food from scratch?

Start with a local market analysis. Competition as such is not to be feared. Yes, fast food is common and fast food outlets can be found at every turn. But the volume of the market is so large that it is enough for everyone with a margin. Fast food is in demand every day. And if you offer a quality product, the client will always go to you.

Decide on the format. There are two ways to work in the fast food segment - street and stationary. The first assumes a certain mobility and a minimum of investments. Mobile carts and counters, kiosks and vans. Transportation and a staff of two people is all it takes to open a fast food outlet. Food is prepared right in the presence of the buyer and sold in the take away format. That is, take-out.

Stationary establishments require investments, but also significantly expand the possibilities of your kitchen. Small eateries, pizzerias, bistros and ubiquitous food courts often have more customer confidence than street outlets. And the average check here, of course, is higher.

Start from your own financial possibilities. You can find out how much it costs to open a fast food in a small town or in the capital in the "" section on the website of the KLEN company.

Choice of location and premises

The main and only rule is walking distance for the client. If establishments of large formats can afford to be far away (after all, people go to them purposefully), then fast food should be “at hand”.

The best option is places of large crowds of people:

  • Shopping centers
  • Business centers
  • Transport interchanges

Placement in these passing places will provide you with a constant influx of customers without spending on advertising.

Now about the size of the room. Here, start from the selected product. A shawarma or grilled chicken counter takes up minimal space - about 10 square meters. Pizzeria, pie, noodles already mean large areas. occupies 50 square meters. Fast food restaurant with 30 seats - 100 m². The footage is indicated taking into account both the dining room and the technological zone.

Registration

For the street format of fast food, it will be enough to register as an individual entrepreneur. Additional licenses are not required. It is better to open the stationary format through LLC. In both cases, you will need to obtain permits from the fire inspection, the sanitary and epidemiological service, acquire certificates of conformity for equipment and documents confirming product quality.

It is often more difficult to register a food business than to start one. Therefore, even if you thoroughly know how to open a diner on your own, it is better to entrust the paperwork to professionals. Specialists of the company "KLEN" will provide you with full assistance in overcoming bureaucratic obstacles.

All other stages of opening fast food follow the classical scheme - design, equipment selection, design project, corporate identity development, staff recruitment, assortment development. How these processes will be carried out depends on the fast food format. Take for example a barbecue and a snack bar.

Format Features

Fast food offers a wide range of products, each of which has its own characteristics. This is mainly related to technological processes. That is, simply, preparations.

How to open a barbecue business?

Roasted meat has always been the "king of dishes". And all the charm of the barbecue as a format is in the natural processing of the product. However, in order to put a wood-burning barbecue, you need an appropriate room. Most often, this problem is solved by a simple tent (the same as for a summer cafe), the barbecue is taken out into the street.

But, firstly, this method is far from all-weather. Secondly, if we are not talking about a snack bar on the highway, but about a fast food restaurant in a business center, we cannot talk about open fire. What does it take to open a barbecue house open all year round? Professional electric grills and come to the rescue. Models of equipment can be found in the catalogs of the KLEN company. They are universal, and you can diversify the menu with a steak.

There is a certain (albeit slightly stereotypical) view of the proposals of "barbecue yards". In addition to fried meat, fish and poultry, the visitor expects to see shawarma, pasties, and other oriental dishes.

In addition to the electric grill, you will need neutral and technological equipment:

    If the project you are interested in is not in the catalogs, contact the KLEN specialists. 20 years of work in the HoReCa market allow us to open establishments of any complexity.

    According to forecasts, in 2015 the fast food segment will account for about 65% of all restaurant profits. Contact us and earn on this trend.

You should listen to the words of Charles de Gaulle: Always choose the most difficult path - on it you will not meet competitors.

Fast food cafes are very attractive for those who do not have a lot of capital for a start-up.

But with the help of this business, you can earn quite a lot and provide for yourself in the future for years to come.

Fast food services are in demand among those people who do not have time for good nutrition. These may be those people who are always in a hurry and do not have the opportunity to cook and dine at home: students in schools, universities, employees of various organizations.

This article is designed specifically for individuals who will organize their business in this area. And so let's get acquainted with the business plan of fast food.

Cafe opening

On the street you can see countless different establishments with fast food. After all, it is these institutions that allow you to recoup your costs as much as possible and achieve good profits. And experienced businessmen appreciate in them the simplicity of organizing work and instant positive financial turnover. Such establishments are almost always a guarantee of success! But it is worth noting that the area of ​​your establishment should be at least 4 sq.m.

To register your premises with the tax office, you need to register it for an individual entrepreneur, and accounting should be kept according to the UTII system.

How to choose a place for a cafe

In order to earn good revenue and not stay in the red, you need to choose a “live” good place for a cafe. Stations, airports, sites near various stops for social transport, shopping and entertainment and business centers may well become such places. If the city is attractive for tourists, then be sure to choose a place where a huge number of people gather, for example, close to attractions or major entertainment centers. Places near recreation parks or beaches will also be successful.

But it should be remembered that the earned revenue directly depends on the season. The seasons when the amount of revenue reaches the highest peak are spring, summer, and also a warm autumn, when many people take long walks and most likely stop for a bite to eat or buy drinks. However, in winter, your revenue will be based only on hot food and drinks, so you should think about changing the assortment at this time.

Smart customer acquisition

As James Goodnight said: The key to business success is innovation, which comes from creativity.

A good way to attract a customer is to seduce him with the smell of food. This means that the seller is obliged to cook in front of the client, so that all passers-by can hear a light and pleasant aroma from the dishes that are being prepared right in front of them. You can be sure that the client will not remain indifferent if he watches how his order is being prepared. And he will definitely recommend this place to his relatives or friends.

But it is worth noting that in order to attract even more revenue, you need to purchase fresh and high-quality products, so you earn your rating and popularity. It is necessary to continue to try to adhere to this principle so as not to lose the clientele.

Your fast food business plan should certainly contain all the necessary information about attracting customers, the implementation process, ways to additional income from this activity, if possible. The range of products must also be specified.

In this regard, it is necessary to answer the following questions, without which it makes no sense to open a cafe:

  • solve the problem of connecting to the power grid and access to water;
  • coordinate with special authorities to use a specific place for the scope of activities;
  • hire two employees for sales per kiosk, for a shift schedule;
  • accounting can be kept by the entrepreneur himself, but you can also hire an accountant on the side.

The plan must indicate the ability to pay for the purchase of the necessary equipment.

Such equipment can be the following:

  • conventional oven,
  • cash machine,
  • freezer,
  • showcases and shelving
  • microwave.

You can not ignore the planned costs. This is necessary to calculate the required amount for investment.

From the above data, we can draw the following conclusion: with intensive work of the cafe, self-sufficiency is achievable after 10 months.



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