After several decades of desolation, Surkov's brewery in the center of Arkhangelsk, founded 100 years ago, was sold at auction. As a result, the city budget received 34.2 million rubles, and the new owner, the StroyTekhnologiya company, received three emergency buildings of the former brewery and the obligation to use the object restored in strict accordance with the historical appearance only as administrative and commercial premises or for "non-destructive production."

The project for the reconstruction of the building is almost ready. Most likely, another shopping center will open on the historical squares. The commercialization of the project is also evidenced by the fact that a pub has already been opened on the first floor of the plant. Many historians of Arkhangelsk hoped that the famous building would still be given over to an exposition that would tell about the history of brewing in the North. By the way, it is very entertaining, because until now the "secret" of Surkov's beer has not been revealed, and many modern brewers only copy the recipe.

Now the question arises as to whether an object with a cultural function can be attractive for investment? And what is this cultural function - the purpose of the building, its age or architectural features? - says Andrei Sokolovsky, co-owner of several interactive art projects. - We are accustomed to a clear division: the library cannot generate income, so it should be on the balance sheet of the city, and the shopping center is a commercial facility, so the museum does not belong in it.

European trends are such that today museums and libraries are located in shopping centers, large shops are located in museum complexes. And cultural objects themselves can and should generate income. It just takes the right approach.

The average payback period for a new museum is about five years. However, you can get income much faster if you know some secrets of running a museum business.

If we talk about art, then significant investments are required to create a high-quality museum collection. The museum, of course, cannot pay off only through the sale of entrance tickets, these incomes are hardly enough to support economic activities, - says Alexander Gubanov, executive director of the online art auction "ARTLOT 24" in St. Petersburg. - The successful business model of a modern museum provides for its own gallery and infrastructure facilities that provide additional monetization opportunities.

Among the private museums that successfully use this model in St. Petersburg are the Erarta Museum of Contemporary Art and the Faberge Museum.

So, one of the types of additional income can be called the holding of temporary commercial exhibitions by the museum, tickets for which can cost more than visiting the museum's permanent exhibition. In addition to exhibitions, the museum can also host other third-party events - lectures, master classes, presentations, concerts.

Also, almost every museum has its own "exit through the souvenir shop" - an additional source of income from the store at the museum, which sells themed books, postcards, souvenirs and miniature copies of sculptures. Approximately on the same principle of creating a museum, an initiative group of Arkhangelsk search engines decided to go. In December, a new "Military Museum" was opened in the capital of Pomorye, its exhibits were things found during the expeditions. Visitors can learn about military operations during the Intervention and the Great Patriotic War on the territory of the Arkhangelsk region.

Visitors can also get acquainted with the work of search engines and their unusual finds, - says one of the founders of the "War Museum" Alexei Sukhanovsky. - The average ticket price in this segment is about 300 rubles. All exhibits can be touched by hands - this is one of the trends to attract visitors in the modern museum business.

Marina Bjornsgård, Deputy Director for Development of the Art Deco Museum, believes that a number of conditions must be met to ensure attendance at the exposition. Firstly, it must present unique samples, secondly, it must be geographically accessible and, thirdly, it must provide a high level of communication (excursions and educational projects based on the exposition).

For people to come to the museum, you need to surprise. Often they try to achieve this with the use of modern lighting or graphic effects. The most promising direction now is interactive museums, where the visitor not only walks through the halls, but also performs some actions himself, interacts with the exhibits. It can be, for example, a "museum of entertaining science" or a petting zoo. Such an idea looks promising for a province that has not yet been spoiled by such entertainment, - Oleg Tkach, financial director of the Greenwood trade and exhibition complex, notes.

The Northern Maritime Museum in Arkhangelsk also thought about how to attract visitors. The renovated building in the city center, new expositions and the maritime theme itself, it would seem, should attract visitors, and therefore generate income.

We have come to the conclusion that if we do not arrange presentations, various events in the museum and do not work with travel agencies or with schools, then the flow of visitors will be very small, not like shopping centers, - he believes. O. Director of the Northern Maritime Museum Yevgeny Tenetov. - I am sure that a museum, even the most modern one, cannot generate income. At best, it can work to zero - to earn money for its own development.

According to Tenetov, a museum or an art space is always a growth point for the development of a territory.

As the head of the cultural and production cluster "Kolomenskaya Pastila" Elena Dmitrieva notes, in small towns the appearance of a museum, a cultural object stimulates the opening of related businesses, increases the value of real estate, makes it possible to create new products and types of economic proposals, the main of which is not knowledge, but impression .

Now most of the opening museums in the regions of the North-West are focused on tourists. Basically, these are small expositions dedicated to some kind of folk craft, where the main role is played by an interesting story of the guide and a visit to a large souvenir shop.

A good move is the organization of a museum in which the historical part is combined with entertainment, for example, as in the Museum of Soviet Slot Machines, notes Anna Karganova, director of the Russian Abstract Art Foundation.

Approximately along this path, private museums have gone, which are opening in tourist-attractive areas of the Arkhangelsk, Murmansk regions and Karelia. Whether they survive, time will tell, and competent strategic planning can help them in this.

Business plan

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Reviews (7)

The site contains a business plan for the museum, which we recommend to draw the attention of thoughtful and serious people who would like to have a promising business. Yes, each museum is not just one exposition, it is a certain world that needs regular additions and updates. In this way, it will be possible to attract people here, to achieve their interest and recognition of the institution. And ultimately, the profitability of the project will depend on people.

If in doubt, study the finished document, which will show you the real prospects and relevance of this case. However, much here will depend on your imagination. What kind of museum will it be? Artistic or ethnographic, maritime or thematic, dedicated to clothes, dolls, utensils, coins? Or maybe your museum will offer places for a variety of expositions? It is worth thinking about this in advance.

When studying information on the opening of the museum, remember that at the first stage it is important to decide on the premises and the first exhibition. The room should be spacious enough to accommodate exhibits and visitors, bright, located in a crowded place, preferably in a separate building. Another nuance: the selection of guides who could captivate museum visitors with their story, interest them so that they would like to come back here again.

A private museum is no longer such a rarity in our country. Although most entrepreneurs are still perplexed: how can you get an acceptable profit on organizing a museum? In fact, there is nothing fantastic about it. The main activity of a private museum is to present exhibits of a certain direction and attract visitors who, purely hypothetically, are willing to pay money to view this collection.

Quite a reasonable question: for what in this case will people agree to pay? And the success of the whole event depends on how correctly you will be able to solve the task assigned to you. The advantage in this matter belongs to active collectors who have been collecting some things for many years - coins, weapons, music records or even antiques. If the collection is rich enough, it may already be of interest to museum visitors. And if several collectors manage to unite, the value of the museum will increase significantly.

Such a hobby as collecting may well become the basis for a successful business. A variety of exhibits can be of interest to potential visitors to the museum, the main thing is to be able to serve it with the appropriate sauce. Items simply dumped in several heaps are unlikely to interest a person who accidentally came to you from the street. But competently and attractively designed stands and shelves will allow you to present your collection in the most favorable light.

Of course, the exhibits of the collection should be interesting to people. It can be watches made by masters of different eras, antique household items, dolls and much more. If your collection is not wide enough to make a full-fledged exposition, chat with like-minded people, light them up with your idea. But at the same time, remember: just the desire to create a museum will not be enough for you.

The first issue that you have to decide is related to finding a suitable location. It should be conveniently located and to some extent correspond to the image of your collection. To do this, you will need an appropriate design, made in the same style with the spirit of the exhibition, this will draw additional attention to your museum. In order to use the premises as a museum, you must obtain permission from the local authorities.

In order for the business to develop actively, you should carefully study all the subtleties and rules of its functioning. And a competent museum business plan, drawn up by professionals in their field, will provide you with invaluable assistance in this. After reading this document, you will understand how important it is to correctly assess factors such as the availability of stable funding sources, the level of competition, as well as the relevance of your idea. Don't forget about the state, as an experienced guide will help visitors to point out the most interesting items in the collection, which will increase the popularity of your private museum.

Museum business plan reviews (7)

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Museum business plan

Mukim Nazari
Very good! Thank you! Everything is very detailed and easy to understand even for beginners.


Mukim, thank you for your response. We are always happy when people try to create something not only for the sake of enrichment, but also for the benefit of other people. And the museum belongs to such projects. We hope that the business plan will help you organize this project. We wish you success.

Museum business plan

Magomed
Hello! Thank you very much for your business plan. I received a lot of useful and necessary information from you. But, unfortunately, it doesn't work for me. The thing is, my father. the history teacher has been collecting various household and other items for a long time. After his departure, I continued his work, allocated a room of 4-4 m. and decided to exhibit the collected exhibits there, wrote short information both on objects and on the history of the village, etc. In 2014, in the year of culture, I was offered to organize a regional museum of local history with my exhibits. I agreed and even moved all the exhibits to the indicated room. However, the room turned out to be smaller than my home. Since they promised me to allocate another room, I continued to work.
In 2015, they told me that the state was closing and asked me to take the exhibits wherever I wanted. So they returned home.
Now I decided to expand the room to 60 square meters. m. and somehow enter the legal field such as individual entrepreneurs or NGOs so that the museum has an official status. We are not talking about commerce, loans, and it is useless, since I live in a small village. True, there are visitors, but these are schoolchildren and local residents.
In light of the above, I just wanted to know what would be best for me to do and what to do in such a situation. So I started searching the Internet for information about museums and their activities.
Once again, thank you for your response and even a little help. And I apologize for the frank opus. Good luck to you!


Mohammed, thank you for the detailed review! On the contrary, we are pleased to hear when our work helps not only develop business, but also initiatives like yours. We wish you success and further development!

Museum business plan

Alla
I ordered a business plan for the museum and was very pleased with it. There is absolutely no need for great accuracy in numbers or other indicators. Everyone has their own idea different from many others. After studying the Plan, I ordered a second business plan for the production of furniture. I'm even happier with this plan. After combining this information, I have made a great plan for the creation of the Furniture Museum and now I am choosing an investor.


God, thank you for your feedback. We are glad that both business plans turned out to be useful for you and wish you successful negotiations with investors!

In stock Museum business plan 5 15

* Calculations use average data for Russia

Opening your own private museum seems to a small number of people a promising undertaking, yet a trip to such an institution is perceived by few as an interesting form of leisure. However, there is still demand, and if you choose the right theme for your museum and properly organize it, you can count on a good profit. Moreover, there are a huge number of development options here, an entrepreneur can work in different formats, offer his visitors something unique, and the variety of topics allows you to occupy a niche that no one else is engaged in. A good museum can be popular and generate income absolutely everywhere - both in small towns and in big cities, it is especially convenient to do such a business in historically significant places. Given some of the features of running this kind of business, you can start a business that will bring a stable and fairly high income. At the same time, for many entrepreneurs, such a business becomes an interesting undertaking, because it allows you to do exactly what he devoted his life to.

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To begin with, in general, you need to study the market in order to determine what exactly is interesting to the population. When working in resort or simply popular cities with tourists, it is worth focusing not even on the local population, but on visitors, there are a lot of opportunities here. Determining the theme of the museum is the most difficult stage, here the entrepreneur has to do a full-fledged research, because in case of an unsuccessful choice, it will be impossible to even talk about covering expenses, not to mention making a profit. As for competitors, they are unlikely to significantly affect the conduct of their business, because no one will create two museums of the same subject, and when choosing a museum, people always go exactly where they themselves are interested, here a marketing campaign is unlikely to will affect their choice. However, there are museums that are just trying to attract their visitors through something new and unusual, these are, of course, most often museums in tourist cities, because it is difficult to attract the local population to the exhibition of some too unusual collection all the time. But tourists will be happy to visit not only historical sights, but also a very unusual museum. In general, after finding out what people are interested in and making sure that there will be enough people as visitors, you can start opening your museum.

An important point is the registration process. At its core, an entrepreneur has only one way out - to register a legal entity in order to make a profit on the provision of services, and his museum will simply be an entertainment, cultural and leisure institution. The process of registering a legal entity is standard, there are no special conditions here. But if he does not aim to make a profit, then he can register a non-profit organization, which will become an autonomous institution. It is quite difficult to obtain the status of a museum, which allows you to apply to the Ministry of Culture for any subsidies and support, usually private commercial organizations do not become them. But in any case, the application is submitted just to the Ministry of Culture, and there the value of the collection and its significance as a cultural asset are already assessed, as well as the state of the museum itself. In general, there is a difference here, commercial museums most often amass a collection that is unlikely to matter to the Ministry of Culture, and more "traditional" museums are almost always NPOs.

A separate conversation if the entrepreneur has items of important cultural and historical significance, if they really are in a private collection, then the Ministry of Culture will be interested in having these exhibits on display, but it will be very difficult to rent items of this kind. This is in case the entrepreneur assumes the possibility of renting some valuable things in other museums or other institutions. In general, from a legal point of view, there are no restrictions on the conduct of its activities, the main thing (in the case of a commercial organization) is to pay taxes, but to one degree or another, the historical museum, in any case, has to contact the Ministry of Culture in its area on many issues. Therefore, before starting work, it makes sense to contact there in order to find out about the requirements and some provisions in the region, because, for example, there may be a restriction on the use of any items obtained during even a private archaeological expedition, this may be for example, if the excavations took place on the territory of hostilities in the past.

The next step is to find a place to work. There are many options here, but they depend, just on the chosen format of work. Some private museums are even located in the houses or apartments of their founders, but these are rather small museums that are of interest only to a small group of like-minded people. A normal museum needs at least one exhibition hall approximately 100 m 2 in size. True, there are smaller halls, and much larger ones, museums in general are very, very different. An important point may be exactly the location in the city, optimally, of course, located in the center, but there the cost of rent will be very high. 100 m 2 will cost 70 thousand rubles a month on average, but this is a very rough indicator, in large cities this money will not be enough, in a small town, on the contrary, it will be possible to save money. When working in a smaller room, of course, the savings will be more significant. In general, the museum in this regard is a rather complicated undertaking, because in some cases there is seasonality (for example, in tourist cities), and not every month the flow of visitors is equal, but the amount of rent is constant, and it must be paid without delay.

In general, it is better to have a reserve fund of funds in order to be able to pay rent at least six months in advance without the risk of being left without a room. With 70 thousand rubles for rent, such a fund will amount to 420 thousand rubles. For six months, at least work will be done to attract visitors, after which the risks will decrease. And the museum, which is subject to seasonality, should plan its budget for the year ahead. Some entrepreneurs, by the way, find temporary places to place their expositions, thanks to which they can not engage in this activity at all for several months, but also not pay rent. For example, you can negotiate with an already operating museum to open its exhibition only for the summer months. Here you already need to explore the possibilities in order to find the best way out of your situation.

In general, if a decision was made to open a museum, then the organizers probably already have some exhibits, that is, the exhibition is ready to one degree or another. In extreme cases, a decision has already been made about what and where to buy. It must be said here that the cost of the exhibits can be very different. These may be the finds of archeological students who sold them for a symbolic sum, it may also be things made by the entrepreneur on their own (some people who are fond of some kind of creativity subsequently think about opening a museum of their crafts, and some it succeeds), and it can also be real works of art, antiques, things of great historical value - such expositions can be estimated at millions of dollars. That is, even the approximate cost of purchasing exhibits cannot be named, the range is very, very wide, in fact, from “free” to “astronomical sums”. It all depends on what exactly you are doing. And, of course, you need to consider what size the exposition will be, and in general, how many of them there will be in one museum.

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You also need to take care to properly equip your rooms. To do this, you will need to purchase the appropriate equipment. In general, placing exhibits in museums may require the purchase of somewhat unusual equipment (for example, racks for armor), but we will consider ordinary shelving and display cases. They are usually made from simple materials, but sometimes you need an increased degree of protection if you have to deal with valuable items, that is, when there is a possibility of theft. Of course, a simple local history museum hardly needs a complex and expensive security system, but in some cases it is critically necessary. The cost of a rack 4-5 meters long is 30-40 thousand rubles, small showcases are 1.5-2 times cheaper, that is, one average museum hall can be equipped with furniture for 200-300 thousand rubles. Of course, there are many options here too, a lot depends on the exhibits themselves, sometimes you don’t even have to buy something more expensive than a simple table. Additionally, a security complex is installed, for this you can contact a specialized private security organization, which will be able to connect a security system for an amount of about 50 thousand rubles, but in the future you will have to pay for security. Here, too, much depends on the complexity of the system, on the level of security, you need to count on the amount of 5 thousand rubles. For the protection of large museums, the amount will be several times larger. A separate item of expenditure will be the creation of a design project, if this, of course, is appropriate when creating a museum. Some of these institutions are really equipped in accordance with any theme, so it makes sense to contact a specialized office that performs such work. The cost of a design project (its development) is approximately one thousand rubles per square meter of a room (taking into account that the size is 100 m 2, that is, if it is a large room, otherwise it is 1.5-2 times larger). Thus, about 100 thousand more rubles are needed for a design project.

It is also worth considering who exactly will work in the museum. It should be noted that the entrepreneur himself is quite able to serve a small institution, but if the museum has a huge number of exhibits, and many of them are valuable, then it is worth attracting special employees. Well, if they already have experience in similar positions, many museum workers who have worked in public institutions will almost certainly be interested in the higher level of salaries that a private museum can offer them. To service an average museum, a staff of 4-5 people will be enough, the salary of one person here lies within 20 thousand rubles for an average city. Of course, in large settlements, people will have to pay a little more. In fact, the entrepreneur himself can also continue to take part in the work of the museum, especially if he forms a collection that is of interest to him. Here you will need a person responsible for the exhibits, their accounting and maintenance, an administrator, and in some cases a guide. Sometimes cheap labor is additionally involved in organizing exhibitions; this is necessary, for example, when working with large paintings or heavy sculptures. Thus, the salary fund is about 100 thousand rubles a month, but this figure only applies to really large museums, which are visited by a lot of people. At the same time, it is better to outsource all business processes that are not related to making a profit, this includes the already mentioned security activities, as well as bookkeeping. Either an additional knowledgeable person or the entrepreneur himself should deal with the issues of regulating relations with the Ministry of Culture, but even a specialist from the outside does not have to be hired, but only contacted if necessary.

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Now let's take a closer look at the possible formats of work. The simplest example is an ordinary historical or similar museum, which is mostly interesting for a certain group of people, but “general cultural” institutions often host entire school classes or even student groups if their exhibits consist of objects of research in a certain field of science. Here already people go to the museum for the sake of enlightenment (and in the case of schoolchildren - often simply on a voluntary-compulsory basis). Therefore, when organizing a museum of this kind, it is worth starting cooperation with educational institutions, offering a discount on mass trips. The entrepreneur only benefits from this, because the discount on tickets does not affect the level of income, because many people come at the same time. However, the most interesting for schoolchildren, students and their teachers are registered museums, which, as already noted, are most often non-profit enterprises.

A different format of work is museums with unusual themes, there are a huge number of such small institutions in the world that collect things that are incomprehensible to a simple layman. The most banal example is the Museum of Celebrity Items. Everything is determined by the founder's imagination, but the biggest risk in this direction is not finding an audience. On the other hand, there are examples of museums of this format that people from all over the world go to. The cost of a ticket to such institutions is usually an order of magnitude more expensive than a ticket to a simple museum, although only a well-known institution can set such a price. The next category is museums designed for tourists, these are exactly the institutions that are most dependent on the season, but in special cases they can earn many times more in a couple of months than a regular museum. Usually these museums are devoted to the history of the city, its architecture, art, some events that took place in the life of the city. It is clear that such a museum will be successful only in a city that is initially interesting to tourists. And a separate category is museums that are dedicated to some unusual direction, which the organizer himself is fond of. What distinguishes such museums is that most of the exhibits are the product of the creative thought of the museum owner himself, such institutions just start with exhibitions in their own apartment or house. It can also be anything, but here you need to be sure that there will be enough like-minded people to make money on it. An additional (and sometimes the main or even the only) item of income is the sale of made things; in general, any museum can deal with the sale of exhibits.

Thus, the cost of opening a museum can be both very small and very significant, an average simple museum can be opened (without taking into account the collection, the cost of which, as was noted, cannot be estimated at all and is always calculated individually) for the amount of about one million rubles with taking into account reserve funds for maintaining work in the first months. The amount of monthly expenses is 200 thousand rubles, and it should be noted that this is a very large figure. To cover the costs, you need to maintain at least a page on the Internet about your museum, and for this you need to invest at least an additional 50 thousand. The cost of a ticket to the museum starts from 50 rubles (but not even the one described here, but much simpler), the average cost is 300 rubles. Thus, to cover the costs, almost 670 people will have to be involved every month, or about 30 people per day (a working month with 22 days is taken into account).

For a museum that is located in a relatively large settlement and has established cooperation with schools and other educational institutions, this is quite realistic; for museums of a different format and a different way of attracting customers, this figure can be very large, unrealistic. In this regard, many commercial museums are located in small areas and are served by one person. But a popular place always has its visitors, you just need to understand that it will take several months of hard work before there will be many customers in an open museum. This business is very complex, and definitely suitable for those who themselves are passionate about a particular area and are ready to develop an interest in it.

Ready-made ideas for your business

Matthias Laudanum
(c)

Creative people approach entrepreneurship outside the box, turning a hobby into a business. Museum opening: features, profitability, business plan for the implementation of the original project with the calculation of return on investment.

The museum is often associated with historical and monumental areas - local history, art, military. In fact, absolutely any thing can be exhibits, the main thing is that the interest of the general public should be present. Often the idea to organize a museum as a business comes to the mind of an established collector, and then it remains to solve administrative issues.

Advantages and disadvantages

Before proceeding with the implementation of the idea, it is necessary to evaluate the advantages and disadvantages of the project to open an exhibition hall:

When implementing a business idea, you need to pay attention to critical points. For example, to schedule the museum so that people have the opportunity to visit the institution on Saturday and Sunday, as well as in the late evening hours.

Instructions for action

If we are not talking about the “museum at home” format, then first you need a business plan with calculations of basic indicators both for the ideological inspirer of the project and for attracting investors from outside:

1. Enterprise concept.
2. Registration with state bodies.
3. Room selection.
4. Repair and equipment.
5. Staff.
6. Advertising.
7. Financial calculations.

The steps are standard for the development of any business, but everywhere has its own characteristics.

Concept

In the museum business, it is important to decide on the format and theme of the institution. People's tastes are changing rapidly, so universal and enduring values ​​are chosen, or, conversely, something outrageous. For example, a lot of thrill-seekers go to the museum of erotica or instruments of torture.

It is easier in cities with an initial tourist orientation - people come to rest, try to get new impressions and broaden their horizons. Such a contingent will come to the museum on its own, the task of the owners is to clearly indicate their presence on maps, reference books, and guidebooks. A lot of effort goes into attracting an audience and creating a place of pilgrimage to an ordinary, unremarkable destination.

Museums are usually of 2 types:

• in room;
• open air.

There are also mono-museums and a mix of different themes united under one roof.

A good solution would be to combine entertainment and educational functions, for example, as it is done in the Darwin Museum, with elements of the show program, color music, and demonstration of film materials. Another niche in business is focusing on a narrow range of interests of a large audience.

This path was chosen by the museum of UFOs, boxing, retro cars. Fans in these areas number in the thousands, with constant updating of the exhibits, a stable flow of customers is ensured.

The artistic orientation is considered traditional - galleries and passages with paintings, photographs, installations. Visitors must be given the opportunity to purchase their favorite works.

Any private museum, created not for pure art, but for financial gain, receives a significant part of its income from the sale of additional services, the sale of original exhibits or copies. Often a fee is charged for permission to film and photograph on the exhibition grounds.

Before you open your museum, it is important to make sure that a similar institution does not operate in the city and its environs. Otherwise, the idea is doomed to failure - visitors will go to a well-known and popular place. Even if you make the most of advertising tools, pulling off an already small audience from competitors will be too expensive and unprofitable.

Registration

After the main direction of activity is chosen, it is necessary to formalize the business. You can register a museum in 2 ways:

1. Private enterprise in the form of LLC or IP.
2. Non-profit association.

In the second case, the focus is not on making a profit, but on acquiring a national and cultural status, with support from the state and subsidized activities.

If the theme of the exhibition concerns archaeological finds and valuable exhibits, then it is necessary to obtain approval from the Ministry of Culture. Otherwise, no special permits or licenses are required.

room

The territory for placing exhibits is selected for the intended purpose. If an open-air museum is planned, then a land plot with a lease term of more than 20 years or acquired as a property is required.

Any room is suitable for a closed exhibition. The organizers specifically choose abandoned production areas to save money and for the sake of a large space. Small expositions are placed in halls with a small quadrature. Since it is assumed that several people are present in the room at the same time, a minimum of 40 square meters is calculated. m.

Basic requirements for the premises:

• separate location;
• entrance for transport and parking place;
• installation of a fire and security alarm system;
• availability of communication systems.

It all depends on the specific type of collection and the form of project implementation. Lease payments will be included in the fixed costs of the business, so it is better to find a profitable option in advance. If it is known in advance that the exposition will be open for several months of the year, then it is beneficial to conclude an agreement only for this period.

When renting premises, there is a risk of termination of the contract. Since location stability is a key factor in museum activities, the best way out is to invest in the acquisition of real estate.

Repair and equipment

The design of the premises is carried out in accordance with the general idea of ​​the project. In some cases, repairs are not carried out. For example, in an open-air museum, a site is fenced off, and exhibits are placed on the territory according to a developed plan. A traditional showroom may need a themed design that needs to be remodeled, restored or intricately refurbished.

Usually the museum needs to install:

1. Fire and security alarms.
2. Shelving structures.
3. Showcases.
4. Fixing systems for walls, floors, ceilings.
5. Furniture for visitors.

Most often, exhibitions are held indoors, so it is necessary to take care of high-quality lighting in the halls and equip exhibits with additional lighting.

If an interactive model of the functioning of the museum is envisaged, then screens, a stereo system, and computer panels will be required. To prevent damage to the collection, the exhibits are protected from direct contact with people. But most visitors are attracted by the opportunity to touch interesting things, so it makes sense to allocate a zone where some of the objects are allowed to be viewed close up.

The museum needs a department to provide additional services - the sale of goods and souvenirs, a photo platform, holding master classes. It is necessary to allocate a small area for the needs of staff, administration and sanitation.

Staff

A large number of employees are involved in large-scale museum projects:

• tour guides;
• collection specialists;
• managers;
• show organizers;
• auxiliary workers;
• guards;
• accountant.

The owner can organize and present a modest exhibition on his own, attracting third-party organizations for individual needs - advertising, security, record keeping.

The staff is better to recruit specialists with experience in the museum field. Private business attracts employees from public institutions with higher salaries and a variety of activity formats. Therefore, with sufficient funding, it will not be difficult to hire qualified personnel.

Here you can download for free as a sample.

The initial stage of launching a project to open your own museum will not do without advertising costs. If the target audience is clearly defined and not numerous, then it is enough to create a high-quality optimized website, pay for the first places in the issuance of search sites and post information on thematic forums.

In a situation where the museum was conceived for a wide range of visitors, it is necessary to act on a larger scale:

1. Cooperation with educational institutions and municipal authorities.
2. Installation of signs and information boards in crowded places.
3. Internet advertising.
4. Announcements in the media.
5. Representation of interests at thematic conferences and exhibitions.
6. Conclusion of agreements on mutually beneficial work with competitors - domestic and foreign.

A traditional museum housed in a large room can provide halls for exhibitions of exhibits from other areas, thereby expanding the audience, which at the same time will get acquainted with the main collection.

Museums conduct educational, entertaining and educational activities. The more active excursions, lectures, master classes are organized, the more famous the institution gets and the flow of visitors increases.

Video: how to open a private museum in Russia.

Financial calculations

To determine the amount of investment and the profitability of the museum, it is necessary to have information about the traffic, seasonality, and ticket prices. For example, for the opening of an exhibition of weapons in a closed room of 50 sq. m. will need to invest (subject to ownership of the collection and the building):

If the acquisition of premises and exhibits is included in the number of expenses, then the cost of launching a project increases by 3-10 times. The collection may be wholly owned by the entrepreneur, or some of the items may be borrowed elsewhere - there are many nuances regarding the formation and evaluation of the exhibition.

Fixed monthly costs include:

• Communal expenses;
• salary;
• taxes;
• advertising;
• administrative.

With the passage of time and the growth of the museum's popularity, marketing costs will decrease to a minimum, although the activity to attract visitors cannot be completely stopped. The average monthly business costs are 250,000 rubles.

Visiting exhibitions costs Russians at least 50 rubles, the average cost is 300 rubles. Pricing is based on the group nature of museum trips - families, school classes, tourist groups. The ticket price is over 500 rubles. is unaffordable, therefore, such prices are set by establishments focused on a financially secure narrow category of customers.

With a work schedule with 2 days off a week, during the period of maximum activity, the museum receives up to 50 people daily. Monthly income is 330,000 rubles, profit - 80,000 rubles, profitability - 24%. However, such indicators are achieved within a few months, the rest of the time the revenue barely covers the costs. With a successful combination of circumstances, investments in the project pay off in 2 years.

According to entrepreneurs who opened a private museum, this business is very specific. Even with large investments and correct calculations, it is easy to fail - the demand for museum valuables is almost impossible to predict.

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Further in the text, the main stages and features of the implementation of business projects in the field of cultural leisure will be described using the example museum business plan. The museum business is quite popular in our country and is in demand. Moreover, we are talking not only about the most popular museums of the two capitals, but also about various regional museum expositions, which are characterized by high attendance, regardless of the time of year and seasonality.

The main point of organizing such companies is the right choice of topics, it can be history, paleontology and archeology, painting, contemporary art, etc. In an ideal situation, you need to find such an object of historical or cultural heritage, on the basis of which the museum will open. In any case, a large-scale exhibition will require significant investments, which are planned to be attracted with the help of a business plan.

If you are in the process of starting your own business and do not know how to ensure the investment of your entrepreneurial idea, then a ready-made business plan for opening a museum will allow you to carry out this process and get a successful and promising business.

Key Features of a Museum Opening Business Plan

The business plan of the museum as the main tool for the development of investment projects

Commercial activity is a complex system of economic and financial parameters and relationships, the description of which requires the use of modern and efficient design methods and tools. In addition to formulating a development strategy and achieving goals, the project should contain an analysis of the market and correctly calculated financial and economic parameters that characterize its attractiveness for investment. All these requirements are fully met museum business plan.

It will allow you to combine your knowledge of the subject area and managerial competencies with many years of experience in developing the activities of various firms and enterprises, based on classical and modern methods of marketing and financial analysis.

Description

Files

Industry nuances and stages

The project involves museum opening in one of the historical centers of the country, connected with the history and archeology of the region.

The main target audience are residents of the regional center and tourists who are attracted by historical places. Tickets will be sold through their own ticket offices and a specially designed official website of the museum.

The main stages of business organization:

• construction of the building of the museum complex;
• formation of exposure;
• hiring experienced and interesting guides;
• opening and receiving tour groups.

1 - Summary

1.1. The essence of the project

1.2. The amount of investment to launch the museum

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding Plan

5.3. Museum Opening Development Sales Plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of opening a museum

7 - Conclusions

The museum opening business plan is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business planbath complex: Russian bath and sauna

We were approved for a loan for the entire amount (65 million rubles) for the creation of a bath complex. The business plan was written in 2 weeks, contained all the necessary calculations for the project, a clear financial and production plan, in addition, the break-even point was calculated and a sensitivity analysis was made.

Valentin Isakov, Leningrad Region

Feedback on a business plan for opening a mini-cinema in a small town

It turned out to attract investment in the amount of 5 million rubles and open a mini-cinema. I really liked the thorough adherence to all our wishes and requirements of investors.

Olga Ivanovna Filinkova, Krasnodar Territory

Feedback on a business plan for opening a bowling alley

On the site, the site bought a ready-made business plan, which helped us build a long-term development strategy for our bowling club. This plan is very easy to use. Contains all calculations and justification of indicators. You can make changes, edits and change what you need ..

Lisa Bertanskaya, Krasnoyarsk

Feedback on the billiard club business plan

Attracted private investment in the amount of 30 million rubles to open a small billiard club in the city of St. Petersburg. The business plan is very competently drawn up - with a detailed justification for each item of income and expenses, as well as with calculations for investments. Separately, it should be noted competent financial forecasting and easy-to-understand formulas.

Astafiev L.M., St. Petersburg

Feedback on a detailed business plan for opening a sauna with a pool

A loan of 7 million rubles was received from Sberbank to open a sauna with a swimming pool . Plan-pro.ru compiled a business plan in 7 days, taking into account all the requirements of a credit institution. As a result, the loan was successfully approved.

Nikolai Korolkov, Kaliningrad

Feedback on the business plan of the museum

Despite the significant tourist interest in the history of the region and the presence of unique monuments and archaeological finds, the city did not have a modern museum complex, and my partners and I decided to correct this shortcoming. For this, a ready-made business plan for the museum was purchased from the Plan Pro company, with the help of which they planned to receive a grant for opening from the regional government. As a result, a full-fledged project was obtained, taking into account industry specifics and having a functional and easy-to-use financial model. After negotiations and defense of the project, the region allocated a grant in the amount of 27 million rubles.

Komarova I., Sverdlovsk region

Organizational component of the project

To our business plan discoveries museum did not encounter obstacles and time delays on the way of its implementation, it is necessary to carry out the activities from the list below in advance:

1. Determine the optimal form of activity and carry out legal actions to formalize it.
2. Open a current account and register with the tax office.
3. Select a site for the construction of the complex.
4. Compile an approximate list of exhibits and sources of their receipt.
5. Negotiate with the regional administration and sign an agreement on assistance and cooperation.
6. Identify potential funding sources, including government support

Start of design work on creating a business plan for opening a museum

The first stage of designing is drawing up a resume describing the essence, goals, objectives and the organizing company. Further in the project, the main sections of the project being developed are sequentially stated.

About company

Historical Archaeological Museum Complex with an area of ​​XXX sq. m., including open excavations and an extensive exposition.

The structure of the business plan for opening a museum

Approximate structure of the investment project museum must comply with industry requirements and standards and contain the following sections:

• assessment of the competitive environment, the main trends in the consumption of services and the development of the industry;
• project investment structure museum opening;
• technology and equipment;
• volume of operating costs for the maintenance of the complex ;
• plan for revenue from the sale of services;
• requirements for the number and qualifications of employees and the wage fund;
• marketing activities;
• payback period.

Assessment of the prospects of the market environment

Since business does not imply the presence of a large number of similar organizations in the territory of one region, the most important part of the study will be to identify the interests of residents, that is, the formation of themes and composition of the exposition, which will ensure the flow of visitors to the complex and profitability business plan discoveries museum.

Competitive characteristics of the company:

• unique exposition;
• the opportunity to get acquainted with the places of archaeological excavations;
• cheap tickets;
• experienced and qualified guides;
• thematic site;
• effective promotion program.

Another interesting idea for developing your own business is a bath complex. contains a description of the project, its concept, as well as a detailed calculation of the payback period of the project, the net discounted project, the internal profitability of the project.

Investment costs for the implementation of the museum's business plan

Given the historical and cultural significance of the project, its main goal should be to attract state subsidies and grants for implementation, which are allocated by the regional or city administration. To attract gratuitous financing, download on our website a sample of a ready-made full-fledged museum business plan, with the calculation of the main financial and economic indicators. This will make it possible to describe the entire significance of the project for the region and to attract government agencies to finance it.

Investment plan:

• project development and construction and installation works - XXX rubles;
• delivery of furniture and elements of internal and external improvement - XXX rubles;
• formation of exhibits of the exposition - XXX rubles;
• website development - XXX rubles;
• promotion of the new museum — XXX rubles;
• recruitment and training of specialists - XXX rubles;
• reserves and reserves in case of unforeseen investment expenses - XXX rub.

The total cost of the investment project implementation museum opening will be from 50 to 120 million rubles.

Technical questions

To organize the technological component museum business plan it will be necessary to carry out a number of actions: form an exposition, compile a list and evaluate the exhibits, prepare historical references and texts for guides and content on the site, design a museum and start accepting excursion groups.

Museum complex equipment:

• showcases, shelves and other items for placing exhibits;
• lighting and sound system;
• interactive panels with the history of each element of the exposition;
• general and individual alarm system;
• video surveillance and smoke detectors;
• furniture and office equipment;
• cash equipment;
• turnstiles and security frame;
• wardrobe equipment.

Indicators of financial efficiency of the museum's business investment plan

Operating expenses

Approximate structure of expenses for ensuring current financial operations within the framework of an investment project museum opening:

• payment for the services of energy supply and utility companies - XXX rubles;
• maintenance of the premises - XXX rubles;
• purchase of new exhibits - XXX rubles;
• organization of exhibition zones - XXX rubles;
• commercial expenses budget - XXX rubles;
• salary - XXX rubles;
• tax payments - XXX p.

The total amount of operating expenses within museum business plan will amount to XXX rubles. monthly.

Museum investment business plan revenue

The main sources of revenue are visitors, respectively, the entire revenue part of the plan museum opening depends on the monthly occupancy by residents of the region and tourists from other regions. To ensure it, we formulate the attractiveness factors for potential visitors:

• interesting excursions and professional guides;
• unique exhibits;
• affordable admission prices.

Sources of revenue generation:

1. Tickets - XXX rub.
2. Paid excursions - XXX rubles.
3. Conducting special thematic events - XXX rubles.

As a result of the implementation business plan funding museum, its owner will receive a monthly income in the amount of XXX rubles.

Personnel issues

Fixed capital and human resource museum business plan- these are competent, enthusiastic and professional guides, as well as a specialist in updating the exposition and people responsible for promotion and PR.

Staffing example:

• director - XXX rubles;
• head of the exposition - XXX rubles;
• Deputy for Commercial Affairs - XXX rubles;
• accountant - XXX rubles;
• hiring manager - XXX rubles;
• guides - XXX rubles;
• cleaning lady - XXX rubles;
• cloakroom attendant - XXX rub.

Calculation of the payback period for a business plan describing the opening of a museum

The planned period for the project to reach self-sufficiency will be from 3 to 5 years. There are no macros in the financial model. All formulas are transparent and accessible to

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download ready museum business plan with financial calculations and Excel financial model

Historical and cultural projects are important for our country, but they are also sources of profit for their owner, which can be significant if all the work on the opening and development of the museum complex is properly designed and organized. In addition, in this area it is quite realistic to receive financial support from public authorities, which are also interested in its implementation.

To do this, download from our website a full-fledged ready-made museum business plan, containing calculations of the main investment and financial indicators. Or order an individual turnkey business plan, which will take into account all the nuances and specifics of activities in the field of commercialization of objects of cultural and historical significance. Then you will be able to convince the authorities of the significance and usefulness of the project and receive appropriate funding.

The museum is a source of knowledge, a keeper of history and an interesting place where everyone can find exhibits that are important to them. To turn a museum complex into a commercially successful enterprise, it is important to be able to combine respect for historical heritage with entrepreneurial skills, and the rest will help you use a professional business plan.