How to open your own nightclub from scratch. Nightclub business plan with calculations: how to open what you need

If you want to learn how to open a nightclub from scratch and start your own business in this way, you will have a lot of interesting troubles - starting with choosing the format of the establishment and ending with the development of unique offers, "chips" of your company. Another plus of such an undertaking is that you can even open a nightclub, and if you choose a site in a metropolis, nothing prevents you from identifying the target audience of the institution.

Where to find funds

It is very difficult to say with confidence how much it costs to open a club and how quickly it will pay off: it all depends on the contingent and the success of the institution, as well as on the scale and courage of the initial idea.

Even if you open a small dance floor, you will have to invest at least 4.5 million rubles: you will spend about 2.4 million on (acoustic system, light show system, furniture, interior items), about 1.9 million more will go on daily expenses (maintenance of the bar and restaurant, free drinks as a gift for those who bought a ticket). If the club is successful with a wide audience, the business could pay off in as little as a year, but it would be reasonable to count on longer periods.

If the scale of your undertaking is at least slightly different from the usual dance floor, you will have to invest 10-15 million rubles in the business.

The institution will be profitable if at least 10,000 young people aged 16-35 live in the area or settlement. But where to get big money to open and promote the club? Sign agreements with sponsors, especially with suppliers of tobacco products and alcohol: you can be provided with 600 thousand rubles to organize one party.

Club types

At the moment, all nightclubs are conditionally divided into three types: closed, democratic and thematic. So, how to open a club depending on the format of your undertaking?

Closed clubs

These are elite establishments that pay off the fastest, but opening and promoting such clubs will require the most effort. Closed areas are focused on golden youth, so usually the owner of such a club receives revenue not from ticket sales, but from the sale of drinks and snacks: a non-alcoholic cocktail here can cost 500 rubles, an alcoholic one - from 2500. Is it profitable? More than! However, interest in such establishments quickly disappears - in two years you will have to open a club in a new place.

Get ready for the fact that you will always have to keep the brand: invite the best artists, provide guests with a rich bar assortment and introduce the strictest face control - this will encourage customers to enter the premises at any cost.

Democratic clubs

The main audience of such sites were, are and will be teenagers and students: the target audience is people aged 16 to 25 years. Accordingly, most of them will not be able to pay much for tickets and drinks: you can charge 100-150 rubles for entrance, 90-200 rubles for drinks. The organizers of such clubs take quantity, not quality: turn on the music louder, take care of a catchy campaign - and in one evening you can earn up to 100,000 rubles. By the way, you can ask for a significant price for an entrance ticket (1000-2000 rubles), and then sell drinks to everyone in any quantity.

Thematic clubs

Do you want to attract more regular customers, and not focus on one-time visitors? Great idea! However, before opening a nightclub from scratch, you should decide what to give preference to: one particular musical direction or a certain category of citizens.

You can create a rock or pop club, or you can position your institution, for example, as a platform for people of non-traditional sexual orientation. Oddly enough, almost half of the visitors to such a club are party-goers who do not belong to minorities: they just like the atmosphere of emancipation.

If your gay club is successful, it can bring in up to 60 million rubles a year, but getting into such a business is difficult: you need to have significant connections. But opening the doors of a thematic institution is much easier. However, this is not the best option for a small town - the audience will be small anyway, should it be further limited?

Room options

A spacious and stylishly designed room is exactly the component that will make your business successful: a nightclub should be located on an area of ​​​​at least 500 m 2, of which 250 m 2 will be occupied by the main dance floor. In no case should you organize such establishments on the first floors of residential buildings! Even if you manage to formalize the site, the doors of your club will be closed as soon as complaints from residents arrive.

If you are planning to open a business outside of Moscow or St. Petersburg, try renting empty premises of cultural centers and cinemas: in large cities, such buildings are mostly occupied. A great option is to rent or buy a separate building. But pay attention: the height of the ceilings must be at least 4 meters - you have to hang sound and lighting equipment.

Staff

Let's say you have decided how much it costs to open a nightclub, purchasing the necessary equipment and starting repairs to your liking. But do not forget that you will still have to pay salaries to employees. Even in the simplest club should work:

Ten employees will have to pay at least 200,000 rubles a month. But it is worth considering that most of the workers will work in shifts: first of all, these are waiters, bartenders and cloakroom attendants. As for the guards, they must be really strong people who can calm down any violent guest, so it’s better to immediately contact the agency and hire real professionals. People don't want to go to a club where they can't feel safe.

Main dangers

Considering how much it costs to open a nightclub and how much effort will have to be invested in finalizing every little thing, losing customers and profits would be especially disappointing. Most often, the following factors lead to the failure of start-up entrepreneurs.

Incorrectly formatted documents

If you do not have notarized papers confirming that the construction or re-equipment of the premises was carried out in accordance with all the rules, the success of the club will be short-lived. Also required: the conclusion of the SES, medical records of employees, an agreement with a garbage disposal company, permission to sell tobacco and alcohol, as well as any other goods.

Addict Visitors

Drug trafficking requires special control by the administration. If the higher authorities suspect that one of your clients is involved in the sale of illegal substances, one day people with weapons and in camouflage clothes will burst into your place. One such action will be enough for people to stop being interested in the club, and you will fall under criminal liability.

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I continue the story of how to open a nightclub.

In a previous article, I told you about how the first nightclubs were opened in our country, showed several successful stories. What has changed since then and how to open a nightclub Today?

Glamor costs money and in order to open a truly successful, profitable nightclub, you will have to invest very decently. The opening of a nightclub will require at least half a million dollars, but the profitability of such a nightclub as a business project will be quite high, all investments invested in the club will be repaid very quickly, because the average profitability of a nightclub is from 25 to 55%.

However, the popularity and profitability of the club do not directly depend only on the amount of invested funds. It often happens that a nightclub in which even less than $50,000 is invested brings in more profit than a club in which 10 times more is invested. The club business begins to flourish and bring good income to the owners at the expense of other things. The key to success is in competent business planning and well-chosen niche, positioning of the future nightclub.

All nightclubs are divided into three conditional categories: closed, democratic youth and thematic - for jazz lovers, rock fans or representatives of sexual minorities, and first you need to determine which direction is closer to you. It is impossible to please absolutely everyone.

How to open a nightclub: where to start?

It's worth starting with market research. What kind of nightclubs are there in your city, how many of them, what group of visitors are they aimed at, the number of clubs by district. Walk through similar places in the city, try to understand the spirit, atmosphere of a particular nightclub, pay attention to some features inherent in specific clubs. Studying the market for the presence of competitors, you should immediately study their strengths and weaknesses, analyze the services offered and prices.

Walk through restaurants, cafes, bars, in those places where there are dance floors. Yes, this is not a club format, but the very presence of a large number of visitors in such establishments is the key to your success, which means that such services are in demand in your city and there is still a place on the market. However, strictly speaking, there is always a place on the market and in any niche, you just need to find your own zest, that little chip that the client will certainly notice and appreciate.

After studying and understanding the market, determine your target audience and think over the pricing policy. Determine the maximum possible number of visitors, the average number of visits and the estimated average check - this way you can calculate your future expenses, income and profit.

The next step is to find a suitable location. If you are planning to open a really popular nightclub, then the choice of premises for a nightclub must be approached with great care. The point here is not only the location of the club, it does not have to be in the city center, the main thing to remember is that the premises for a nightclub must meet a number of requirements. The basic requirements are very simple: the presence of a large dance hall (or even better several halls) with the right acoustics and compliance with fire and sanitary standards (or the ability to bring the room in line with these requirements).

Night club: how much in this sound!..

After you have decided on the concept of the future nightclub and found a suitable room or site, its design and construction will begin

Even at the stage of the construction plan of a nightclub, it is necessary to invite a specialized company for the installation of light and sound (there are about 50 of them in Moscow). Without sufficient experience, it is almost impossible to purchase and install equipment on your own. Here you need to take into account a lot of different parameters of the room: the area, shape, height of the ceilings, the location of tables, stages and bar counters, wall decoration ... In a word, if you want to have high-quality light and sound, you cannot do without professionals.

One of the important conditions on which the set of lighting devices depends is the style of music. For example, for disco music and performances of pop artists, bright colored rays wandering around the hall and mirror balls are used. Youth clubs where trance or rave are played should preferably be illuminated with cool blues and blues that whiten people's faces, as well as flashing strobe lights and green lasers.

For a club with a main ballroom size of 120-150 sq. m, it is quite possible to create high-quality light and sound for $ 15 thousand. At the same time, the cost ratio will be approximately the following: two-thirds will go to light, and one-third to sound. Light always costs more, as it is more difficult to install. Although sometimes the sound equipment for the club is more important. For example, when the club specializes in live performances. And then the ratio can be 50 to 50.

When choosing a room for a small club, it is advisable to opt for a hall with a ceiling height of up to 4 m, since this directly affects the cost of the purchased equipment. Lighting fixtures that can “punch” a distance of 4 meters are almost 30% cheaper than more powerful ones, with beams that overcome 8 m. backlight. For example, striptease requires a bright spot fill of the scene with a tracking gun and ultraviolet.

One of the most important parameters by which light and sound equipment is selected is the lamp's uninterrupted operation time. If it will be constantly operated for more than 12 hours in a row, it is worth choosing equipment with an increased resource. It is better not to be tempted to save money by buying a cheap device in which the lamps are designed for only 150 hours of operation. It would be more correct to purchase a more expensive installation, but with a service life of 2000 hours. Powerful lamps are quite expensive - up to $ 50, and if they are often changed, no money will be enough.

Non-intelligent lighting devices (that is, those that respond only to musical accompaniment) cost an average of $100 to $400, while intelligent ones (their operation can be programmed or controlled from the remote control) cost at least $500. But for a “simple” club, the first option is quite suitable.

What technique is better? It doesn't have to be the most expensive. Well-known Western brands cost 30 percent more than Chinese and Taiwanese devices, but they are usually produced in the same factories. Do not neglect domestic devices. They are often not worse than their foreign counterparts. Moreover, if the Chinese often use plastic lenses, which lose their transparency over time, then our factories use only natural glass, plus reliable iron.

If both musicians and DJs will perform in the club, then you need quite expensive professional sound equipment with a power of 7-8 kW, and experts will help you choose it. If live performances are not planned, then you can save 20 percent on the sound system.

The installation of the devices themselves is estimated at 10-15% of the cost of the equipment, in time it can take from a week, and this must also be taken into account.

The acoustic characteristics of the hall are determined not only by the size of the room, but also by the materials used for interior decoration. Soft chairs, carpets absorb sound, and plasterboard, mirrors and marble, on the contrary, reflect. But both excessive absorption and excessive reflection of sound are negative phenomena. Therefore, experts are trying to neutralize them. For soundproofing, special panels "ecophone" are used. But it is impossible to solve this problem completely. Therefore, the club can only be located in non-residential premises. In most cities, by the way, this is even enshrined in law.

It is necessary to choose and start installing lighting and sound equipment at the stage of rough work, and not when the decoration of the club is already completed. Otherwise, problems and additional serious costs are inevitable: you will have to hammer monolithic ceilings, break the finish, change the layout of the premises and do other work not included in the original budget.

However, it is not at all necessary to invest millions in repairs. In many cases, especially if we are not talking about an expensive elite nightclub, everything can be done very stylishly and inexpensively, and the twilight reigning in the hall and flashes of light can hide many defects in the room.

The main thing is to have your own style, unique to this particular club. To do this, it is better to contact a designer who will help you create it.

So one of the most popular Moscow clubs "Svalka" spun up in the shortest possible time, largely thanks to the original interior: stylish, made of rough wood, stools, the same rough tables and its original find - real American car hoods with headlights flickering in the dark. No less fashionable place "Propaganda" also saved a lot on the interior, solving it in the style of "minimalist industrial": rough wood and no less rough metal, plus painted brick.

How to open a nightclub: the staff makes a success

In order for a nightclub to become truly popular, it is necessary not only to advertise it well (which, in general, is understandable), but also to choose the right staff who will create a special specific nightclub atmosphere inherent in this particular institution. Of course, the quality of music and equipment (both musical and lighting) is a very important component of success, but it is the corporate culture of the staff that will create the atmosphere, the aura of the club, and most directly affect the level of income of your institution.

A lot depends on the invited DJ, who puts on the “correct”, fashionable music. In Moscow, a good DJ costs from $50 to $150 per night, unless, of course, he is a star.

No less than a DJ, the profit of the club depends on the bartender. It is important that he establishes a clear control over the consumption of drinks and assortment - in youth clubs there should be a lot of beer at a relatively inexpensive price. He also monitors compliance with the law prohibiting the sale of alcohol to minors.

A reliable security system is something that no nightclub can do without. Her duties also include the implementation of incoming face control in order to cut off the unwanted contingent, as well as (and this is probably the main task of this service) maintaining order in the club. You can organize a security service yourself, or you can conclude an agreement with a security agency. In Moscow, the services of professional security guards cost $2-5 per hour, five or six people for an average nightclub will be enough.

How to open a nightclub: making money!

The main income of the nightclub is brought by two things: the sale of entrance tickets and the bar.

It is not difficult to calculate the approximate profit from entrance tickets. An average club can accommodate up to 500 people on a Saturday or Sunday evening. With a ticket price of 100 rubles, the revenue is at the level of 50 thousand rubles. About the same, on average, brings a bar. The result is 100 thousand rubles at the very minimum. Excluding the cost of renting premises, staff salaries, equipment rental, income can range from 20 to 50%. True, from this amount you still need to pay taxes. But here everyone gets out as best they can, and it is impossible to give even estimated costs.

According to the owners of democratic establishments, the key to success is a flexible pricing policy. On weekdays, the number of visitors, as a rule, is three times less than on the weekend. The most disastrous day is Monday, which is why many clubs arrange a day off on this day or make entrance to the club free.

As for the bar, compared to the store, the margin on drinks varies from 100 to 300%. And here it is important not to overdo it with wrapping. If it is very expensive - firstly, they will carry it with them or will “reach the standard” in advance and come to the club already “in firewood”, and secondly, some part of the visitors will simply leave you for more affordable competitors.

How to open a nightclub: promotion

The promoter-distributor (as a rule, also from among the visitors of the club) receives up to 10% of the price of the entrance ticket (each flyer has its individual number), plus free admission to the club.

It is clear that a nightclub is not only dancing and a bar. When developing a business, you need to think about other possible interests of your visitors. Additional services will not only replenish the cashier of the institution, but will attract new visitors to it, because the choice of possible activities for leisure will be significantly expanded. And if the client wants other entertainment than dancing, he can get them.

Such additional services of a night club can be slot machines, billiards, poker tables, karaoke and so on. Little things like that will get you more customers.

And yet, the main thing here is “word of mouth”, because among the youth, rumors about a new “cool place” spread faster than on the Internet. If everything is done correctly in your club, it has every chance of success.

Night clubs are in demand among people of completely different ages and social status. Their popularity is due to the fact that visiting the club, people get a festive atmosphere and the opportunity to communicate freely with friends and strangers. To occupy a niche in a highly competitive area will help market analysis and determine the direction based on financial capabilities. To avoid mistakes that lead to loss of finances, it is necessary to draw up a business plan for a nightclub with detailed calculations and instructions.

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Relevance and types of clubs

The opening of a nightclub is an idea that is relevant in Russia today due to the fact that most young people choose to relax in such establishments. According to statistics, there are about 35 million club visitors only among residents of large cities with a population of more than 250 thousand people.

Night clubs are divided into the following types:

1. Youth discos. Entrance to events is paid, but the pricing policy of the institution is quite affordable, prices for alcoholic beverages and other menu items are lower than in restaurants.
2. highly specialized clubs. These are thematic establishments, decorated in a certain style - for example, rock bars.
3. Seasonal sites. These can be establishments on the coast or discos at swimming pools or parks operating in the summer, as well as parties in the water park.
4. Elite clubs for wealthy public. You can enter such establishments for free with special frequent guest cards, but the prices for the bar menu are much higher than in other clubs.
5. Establishments designed to be visited by certain groups of people - gay clubs, strip bars.

Strip bar Youth disco Beach party Gay bar Rock bar Jazz bar

Description and analysis of the market

The most popular are nightclubs, the main visitors of which are young people. Such institutions make up about 80% of all types of existing clubs. The most profitable are those that are similar to discos. The popularity of youth clubs is due to the work of famous DJs and interesting show programs. Such sites are distinguished by a friendly atmosphere in which everyone knows each other.

The owners of establishments for young people earn money due to the large number of people who come to parties and their orders for bar menu items. The capacity of the clubs in question is from five hundred people or more, and almost anyone can enter. Despite the small amount of the average check (about 200–600 rubles), due to the mass character, it turns out to bail out a good profit.

Quite popular are such specific establishments as striptease bars. Despite the fact that most often they are institutions of a closed type, there are quite a lot of visitors to them. But such establishments bring profit to the owners not due to the number of guests.

The profit of striptease bars is formed from:

• a significant margin on menu items;
• high cost of entry;
• high prices for the services provided by dancers (private dance, thanks to the soloist in the form of a cocktail treat, etc.).

Another popular category of establishments is rock bars. As a rule, visitors to such clubs are people of non-standard appearance, due to which they may have problems with entering other places of recreation. In addition, rockers are not interested in the music that sounds at most youth discos. Therefore, the rock bar will always be visited by regular guests.

The profit of rock bars consists of:

• the cost of entry to ongoing events (performances by rock performers, holding theme parties);
• due to the constant number of guests and their orders of alcoholic beverages.

To open an institution in a particular city or district, it is necessary to analyze the population, the number of already existing bars and nightclubs. And it is also necessary to count potential visitors to recreational places of such a plan, taking into account educational institutions existing in the city or the selected area.

The concept of a musical place of rest also directly affects the profitability of a nightclub:

• the style of music played in the institution;
• lighting;
• specifics of the bar menu.

The target audience

The most promising target audience for a nightclub is people in the age category from 16 to 30 years. At this age, up to 80–90% of active youth periodically visit nightclubs.

Every year there is a change in the audience of the club by about 30%. Grown-up visitors move to other, more reputable clubs, but new guests who have already become adults are added. People after 30 years of age are more financially affluent and seem to be a profitable audience. But the age audience has disadvantages: the growth of visitors occurs at a slower rate, there is tougher competition for guests.

Competitive advantages

In all cities there are already nightclubs with a good and proven reputation. In order to distinguish yourself from such establishments, it is necessary to analyze their activities and highlight a list of advantages that will help you outperform your competitors.

The following activities can be carried out:

• organize free admission until a certain time;
• introduce a system of privileges for regular visitors;
• hold themed parties with contests and gifts on holidays;
• sell unusual branded cocktails at the bar according to bartenders' recipes served in the "bar show" style;
• invite pop stars to perform;
• hire a permanent photographer to review activities on popular youth sites.

Advertising campaign

A novice businessman in the entertainment industry needs to focus on an advertising campaign. Holding a bright show about the opening of a new nightclub will interest and attract potential customers.

For further development of the project, you can:

• periodically distribute cards for regular customers of the institution;
• sometimes make free admission (for example, to those guests who come in white clothes, or girls in dresses).

Carrying out various promotions and prize draws, providing discounts - all this will only strengthen the audience's interest in the new institution. It is important that such promotional specials take place regularly and are not monotonous.

• use external advertising placed on banners and billboards;
• periodically distribute flyers to parties in crowded places;
• constantly promote the pages of the night club in social networks;
• place advertisements in the media.

Step-by-step instructions for opening

In order to open a nightclub from scratch, you need to be well versed in the field of catering and entertainment. The rules for opening and the principles of running a club business are the same both in a small town and in a metropolis.

To open your own nightclub, you need to go through several stages:

1. Calculate the profitability of the club, analyze the scope and performance of competitors. Think over the design of the future institution, determine its concept and format of work.
2. Prepare a package of documents for registering an enterprise and obtain all permits and licenses.
3. Buy or rent a space.
4. Get the equipment you need to get the job done.
5. Hire staff and provide training.

Documentation

Since a nightclub usually sells drinks and dishes containing alcohol, registration as an individual entrepreneur is not allowed. LLC can sell such products. To register an LLC, you will need to provide some documents to the tax authority. Their list is contained in the Federal Law "On State Registration of Legal Entities and Individual Entrepreneurs" dated 08.08.2001 N 129-FZ.

In the application for registration of an enterprise, it is necessary to indicate the OKVED codes. For a nightclub, you need to choose the following:

• 55.40 - "Activity of bars";
• 52.25 - "Retail sale of alcoholic and other beverages".

As a taxation system, it is better to choose the simplified tax system and decide on the object of taxation - either 6% of income or 15% of net profit. The laws of the constituent entities of the Russian Federation may reduce these rates.

Most often, in addition to alcoholic drinks, hot food prepared in the club itself is also served in a nightclub. Therefore, clubs are classified as places of public catering. This means that the institution will be subject to sanitary and epidemiological supervision, during which it is possible to carry out preventive and ongoing inspections.

Particular attention in the light of some events (fires in the Perm club and the Kemerovo shopping center) must be given to the issue of fire safety. It is important to ensure security not only in fact, but also documented.

For the normal functioning of a nightclub, after registration with the tax authority, it is necessary to prepare the following documents:

• conclusion of the SES;
• permission from the fire department;
• design and architectural and technical documents;
• analysis of the sound effect on the surrounding houses;
• author's supervision decision;
• situational plan;
• sanitary passport;
• license to sell alcoholic beverages;
• contract for garbage collection and maintenance of the ventilation system;
• medical records of staff;
• safety briefing log;
• panic button agreement;
• contracts for the repair and reconstruction of premises;
• contracts for the supply of sound and lighting equipment;
• lease contract.

When selling alcoholic beverages, it is necessary to register a cash register in the Unified State Automated Information System (EGAIS).

Room and design

There are basic requirements for the premises in which nightclubs are located. For example, to obtain a license for alcohol, the area of ​​​​the premises must be at least 50 square meters. m. The internal layout of the premises should be organized in accordance with SNiP.

In addition, the establishment must be located at a distance of more than 100 meters from:

• sports schools;
• educational institutions;
• medical institutions.

In this case, you can zone the club as follows:

• area of ​​the dance hall - 200 sq. m.;
• landing area - 100 sq. m.;
• kitchen area - 50 sq. m.;
• hall and wardrobe - 80 sq. m.;
• restrooms, utility rooms, warehouses - 70 sq. m.

The choice of room design directly depends on the concept of the nightclub. An institution that is distinguished by originality and creativity always acquires a lot of regular guests and attracts new visitors.

The hall should be equipped with:

• sound and lighting equipment;
• video surveillance systems;
• quality air conditioners
• reliable security system;
• proper fire alarm.

Equipment and inventory

The main costs of opening a nightclub are directed to the purchase of equipment. The reputation of the establishment ultimately depends on how high-quality the sound and lighting will be.

Staff

It is necessary to pay close attention to the selection of personnel. The success of the institution depends on the professionalism of the employees. You can start searching at the stage of repair work carried out in the selected room.

The staff usually includes:

Financial plan

In this section, the planning of the main indicators of income and expenses of the business is carried out. You can download a ready-made nightclub business plan, but it is recommended to carry out the calculation yourself. Since opening a club is a capital-intensive process, the risk of losing the invested funds is very high. It does not matter whether a businessman invests his own finances or investors' money - it is necessary to understand whether the project is profitable even before opening an institution.

How much does it cost to open a nightclub?

The amount of start-up costs affects the payback period of the institution. Therefore, it is necessary to calculate in advance how much it costs to purchase equipment, train personnel and evaluate other expenses. This will help you understand what you can save on and how you can ergonomically organize the work of a nightclub.

Recurring costs

Planning to open your own establishment is impossible without assessing recurring costs. The businessman will have to carry out these financial expenses on a monthly basis.

Income

To calculate the approximate monthly income of a nightclub, let's take a 100 sq. m. In one evening, the institution can be visited by 200 people, and the average bill with the cost of entry will be approximately 600 rubles. Usually nightclubs work on holidays and weekends, so the number of working days per month will be about 9. By simple calculations, you can determine that the minimum monthly revenue will be 1.1 million rubles. Net profit per month, therefore, is in the amount of 200 thousand rubles.

Calendar plan

When preparing a business plan, a novice entrepreneur needs to calculate his strength and draw up a calendar plan of events.

Risks and payback

There are certain specific "pitfalls" in the club business.

Among them are the risks:

• lack of demand for the concept of an institution in a particular city or district;
• inconsistency of the pricing policy with the requirements of the target audience;
• low quality of the services provided in comparison with the institutions of competitors;
• disinterest of visitors in the show programs chosen by the art director;
• rejection of guests with too strict or, conversely, formal face control.

As for the payback of the club, based on the calculation that the net profit per month will be 200 thousand rubles, it can be assumed that at first the institution will not be very profitable. The indicator will be equal to only 1.5%. In such conditions, the institution will fully pay off after about 2 years of its operation. However, as the popularity of the institution increases and more people visit it, the ratio can rise to 22-25%.

Business plan

Reviews (126)

We offer you a business plan for a nightclub, which will definitely help you start an interesting and profitable business. Over the past two decades, nightclubs have become independent establishments that attract both young people and older people. Here you can have a quality and active rest, drink a couple of cocktails with friends, chat and dance. It should be understood that this commercial enterprise is quite difficult to implement, which is why it is so important to follow the sections of the document.

The presented sample document will allow you to consider the many different factors that are needed to implement this idea. A lot of the success of a nightclub depends on the chosen place of the institution, well-trained staff, competent marketing policy. You have to make a choice: organize a real chic institution where the townspeople will aspire or give the club a narrow thematic focus, that is, deploy an institution for individual visitors.

We offer you to study the finished document in order to accurately calculate the prospects and evaluate your own strengths. Club entertainment can be varied, which will attract even more visitors to the institution. In a very short time, such establishments, with the correct organization of work, bring tangible profits to the owners. In the document you will find all the necessary calculations and soberly assess the risks of this promising undertaking.

What measures the success of a nightclub? Of course, its fullness. If there is nowhere for an apple to fall in it, and this trend is not accidental, but persists for many days, then this indicates that the entrepreneur managed to make a profitable business at a nightclub. The key to such success is, first of all, a well-chosen concept of the club and a clear definition of the target audience.

For example, focusing on the so-called "golden youth", who have the opportunity to spend a lot of money on entertainment, it would be unreasonable to save on the design of the club, as well as reduce the range of additional services. On the other hand, when planning to organize your own economy-class nightclub, you should not bet on expensive food and drinks, and invite trendy DJs, thereby increasing the cost of the entrance ticket.

The main consumers of nightclubs were also students - students, which is why most entrepreneurs are oriented towards the creation of democratic entertainment establishments. Not too high prices in them are compensated, as a rule, by a large flow of customers. In large cities, the share of such clubs often reaches 70-80%.

When planning the opening of a nightclub, it is important for a businessman to correctly prioritize, determine the goals and objectives of creating such a business. The right concept of the club means success and active development. There are several main formats of nightclubs, the most common of which are democratic youth establishments, which are somewhat similar to ordinary discos. A large turnover of funds due to the massive influx of customers is the main trump card of such clubs.

Businessmen with significant initial capital often decide to open their own business - an elite nightclub. The cost of an average check in such clubs is much higher than in ordinary ones, but there is a risk that there will not be enough customers. The competent location of the establishment, attracting customers with the help of unusual shows, and introducing additional services will help to minimize the risk. The prestige of the club in this case is not empty words.

Starting a business such as a nightclub may involve setting up a highly specialized establishment, such as a gay or women-only club, or a strip club. The income of such establishments depends on how much the specific format is in demand in your city, as well as on the quality of services offered in the clubs.

If you decide to open an unusual nightclub, pay special attention to advertising. Its importance is described in detail in a professional example of a business plan for opening a nightclub with ready-made calculations, which should be used not only by beginners, but also by experienced entrepreneurs. This document contains a detailed description of a nightclub, and if it is not yet ready to open, if you doubt the need for advertising, be sure to study the business plan, and you will no longer have any questions.

The entertainment industry is experiencing a real flourishing in our country, which is manifested primarily in the opening of a large number of nightclubs. The main contingent of such institutions is young people aged 18 to 35 years. Their desire to have fun, chatting with friends and making new acquaintances is the main source of income for the owner of such a club. But opening a nightclub from scratch in Russia requires a significant initial investment - at least half a million dollars.

As for the payback of a nightclub, it all depends on how successful your establishment will be. Moreover, the amount of funds spent has almost no effect on the profitability of the project. You can invest tens of millions of rubles in the creation of a club, but at the same time fail to attract visitors. The main factor that influences the popularity of an entertainment venue is a special atmosphere, which modern youth seeks to plunge into.

How to achieve this? There are several things that can have a significant impact on the success of a project. Among them are the convenient location of the nightclub, sufficiently spacious areas that allow visitors to move freely around the club, as well as the right choice of the concept of the institution.

When calculating how much it will cost to open a nightclub, businessmen often forget how important it is to choose the right direction in which to move. A well-designed overall concept avoids unnecessary costs, while it is the concept that determines what the design of the club should be, its advertising, and even the requirements for the specialists you will hire. The location of the future club should also be chosen taking into account the general concept. For example, a trendy club, designed for people with high incomes, is better to open in the city center. A more democratic institution can be located somewhere in a residential area.

The optimal area for a nightclub is at least 250-300 sq. m. According to surveys of visitors to nightclubs, establishments in which you can barely squeeze between the tables, and the dance floor resembles a rug at the door in its size, are not in high demand. Meanwhile, the profit of nightclubs depends on the club's occupancy. Alcohol and nightclubs are a separate story, in which only the one who strictly follows all the rules and requirements of the trade is able to emerge victorious. Be sure to take care of organizing the security of the nightclub: the peace of visitors depends on its competent actions.

Running a business like a nightclub requires constant attention from the entrepreneur. A lot of effort goes into ensuring the popularity of a new institution. Advertising, of course, is of great importance, but an even more significant factor is the so-called word of mouth. And its further future depends on the first events organized by the club. A competent example of a business plan for opening a nightclub also plays a very significant role in the creation of a club. After studying it, you will find out what documents need to be prepared by a businessman who opens a nightclub and what factors determine the success of the establishment. If you strictly follow the recommendations of this document, you will be able to avoid common problems that negatively affect the development of a business.