How to attract people to the dance studio. How to open a school - dance studio

Dancing is a popular sport, which for some remains a part of a hobby, and some dedicate a whole life to it. In large cities, specialized studios are increasingly opening up, where anyone can relax and get a boost of pleasure. Dance courses are so popular that it can be a good income and even. How to open a dance school from scratch? Few people know about it.

Dance school profitability

before submitting the relevant documentation. Everything should be well thought out. In order not to be distracted from the thought process for cooking, you can.

Of course, a dance school as a business can be a good source of profit. It is impossible not to take into account the disadvantages of such an event. To understand the pros and cons of this business, you should look at the table.

The dance school is an interesting entrepreneur who wants to receive a stable income from their business. The studio pays off within a year, but you need to be attentive to the teachers of the institution.

Documentation of business

In an ordinary dance studio, diplomas are not issued, so licenses for educational activities are not needed. Any entrepreneur must register to open a business. Before you open a dance school, you have to register as an individual entrepreneur. The action can be completed if you plan to rent a small room (up to 80 sq.m.). This option is suitable for dance teachers who wish to open their own business. To open a sole proprietorship, the following documents are required:

• photocopies of all pages of the passport;
• a receipt confirming the payment of the state fee;
• an application in the appropriate form with the seals of a notary.

If a person wants to understand how to open a large format dance school or organize it, then it is better to create an LLC. To do this, you need to prepare a package of documents:

• application in the form, confirmation of the authorized capital;
• receipt paid at the bank;
• charter of LLC;
• copies of passports of all founders, certified by a notary.

OKVED dance schools 92.34.2 - activities of dance floors, discos, dance schools. In this case, it is not necessary to use a cash register, it is enough to keep strict reporting forms.

Dance school room

Before you open a dance school, you have to acquire a platform. The success of the entire business depends on a well-chosen premises. Here are the main points to which attention should be paid to the future owner of a dance establishment:

• ventilation - if the studio is stuffy and the clients feel uncomfortable, they will stop attending this school;
• the presence of locker rooms and shower rooms is an important point, as people need to put themselves in order after intensive training;
• the presence of mirrored walls and high-quality flooring;
• good lighting and air conditioning in every room.

Buy or rent a space? This question is asked by everyone who is faced with the opening of such a business. According to experts, it is profitable to acquire ownership only of premises with an area of ​​​​less than 150 square meters. meters. In other cases, it is better to conclude a lease agreement for several years in advance.

Studio Promotion

A competent business organization will allow you to receive a stable monthly profit in the amount of 100,000-200,000 rubles. The following factors strongly influence profit:

1. Competitiveness- it is difficult for beginner schools to reach a stable income, since the client base is small. In this case, the franchises of famous dance studios justify well.
2. Location- also a decisive indicator, since people are not ready to go to the outskirts of the city to learn a waltz or modern dance.
3. Variety of dance programs- everyone wants to choose, so it is necessary to staff the staff of teachers as much as possible, focusing on popular types of dances.
4. Organization of the process- you need to create a friendly environment, hold some kind of student meetings, offer participation in competitions and hold special outdoor activities. People should look forward to visiting a dance school.
5. Advertising company- the main focus is better to do on the Internet resources. Colorful virtual banners in thematic blogs are sure to bring potential customers. It is also relevant to contact some popular blogger and give him a monthly subscription with the condition of reviewing the school in a positive way.

Of course, all this requires a lot of time and effort if you want to get a good result in a good monetary value. Another great idea is to purchase a franchise for a dance school.

With the growing popularity of various dance shows, as well as people's desire for an active and healthy lifestyle, the demand for dance lessons is on the rise.

Dance school lessons will be needed for a couple of newlyweds to perfect their first dance at a wedding, for children to develop plasticity, as well as for all people who want to keep themselves in good physical shape. Attending a dance school is a great way to spend time with friends and make new acquaintances.

Dance training is experiencing a modern renaissance - and this creates excellent opportunities for entrepreneurs.

It goes without saying that if you are thinking of opening a dance school, then some experience in this will not be superfluous. However, this does not necessarily mean that you have to be a master of sports or have professional awards.

Love for dance is a must, but love for people is also necessary - you need to have a lot of patience to teach.

Of course, as a dance school owner, you don't have to teach yourself. However, in the early stages, not only is it cost effective, but it's a good way to get to know your customers and hone your communication skills. It can also come in handy if you need to replace one of your teachers.

Although the organization of a dance school is mainly about communication, it will also require organizational skills. The social aspect is only one part of your business. You can teach 15 hours of dance a week but spend another 50-70 doing administrative work.

Organization and planning

The first question to be answered is what dances will you teach? However, you don't have to limit yourself to only those styles that you know personally. You can always hire a teacher who is knowledgeable about a particular style of dance and thereby expand the choice for your clients.

Analyze what trends in dance are now in fashion? What are your clients interested in? The modern dance trend is social dance, or simply put, “dances for everyone”. The idea is simple - adults who consider themselves clumsy, but want to dance, come to class, and after three weeks they themselves are shocked by the results. If dance school teachers have the talent to teach dance to people who have problems with coordination, self-esteem, rhythm or hearing, then the success of this school is guaranteed.

Think also about who you would like to teach - children or adults. All of this will help you define your target market.

If there is, then you will understand that there is a demand for these services. Then you have to evaluate if there is room for some healthy competition.

Carefully study your competitors and ask yourself: can I do better?

You can also test the feasibility of opening a dance school in the area by offering short courses of lessons - for example, at a local gym.

In order to open a dance school, you do not need any licenses and permits, if you do not plan to issue diplomas. It is necessary to register a legal entity or an individual entrepreneur, as well as choose a taxation system.

Recruitment

When opening a dance school, you need to pay special attention to the selection of staff. Often clients choose one or another dance studio solely because of a particular teacher. When choosing teachers, be guided not only by his dancing skills, but also by his personal qualities.

The ability to get along with people and patience are equally important. A comfortable psychological atmosphere during classes and an individual approach to each student will make your school successful.

Advertising and marketing

Your main marketing campaign will be the name you have chosen for the school. The name should be sonorous and memorable, and also not be similar to the names of your competitors.

Think about where your business might be in five or ten years and try to pick a name that allows you to expand. It is better to choose a more universal name, which would not be limited to some kind of dance style, etc.

When planning to open a dance school, you should make a website for it, which would have information about the school and photos.

A good marketing strategy that will help you get the first customers to your dance school is by offering discounts and posting these offers through sites such as Groupon.

Another way to increase awareness of your business is to organize open houses where potential customers can see what your students have learned. You can talk a lot about your dance school, but as they say, actions speak louder than words.

To attract more interested students, make the first lesson free. It will be easier for people to decide to go to your school if the introductory lesson is free.

The art of dance has been valued at all times. Two hundred years ago, all noble people, nobles and the "cream" of society, always invited teachers to teach their children, and from childhood they mastered complex pas and pirouettes.

Later they were replaced by circles at educational centers and houses of culture. However, now they are also becoming a thing of the past - people prefer to learn to dance in a well-equipped hall, with changing rooms and showers.

There is no doubt that the dance business can be a truly promising and profitable idea. But where to start? How to properly organize everything in order to "recapture" the invested funds in the shortest possible time and start making real profits?

Step 1. Marketing research

Before you start writing a business plan for a dance studio, you need to conduct a minimum of market research, at the level of the area in which you plan to operate.

Try to find out as much information as possible about nearby schools, their pricing policy, class times, and the level of teachers. In addition, you should evaluate the advertising activity of competitors - many manage to "leave" just due to it.

Step 2. Choice of the main concept

How to open your own dance studio? Be sure to define the general concept, choose the main dance style, and also determine the time of the classes. The target audience is active working women who live nearby and plan to work out in the evenings. You should focus on the average income level of your customers.

Among the most popular areas are classical, ballroom, oriental dances (especially belly dance, which has become popular in recent years), as well as strip plastic.

In addition to training in specific types of dance, programs such as "Dance for All" are in vogue. What is their essence? Everything is very simple here - they are intended for people who do not know how at all, but really want to learn how to dance in order to feel relaxed and confident in clubs and parties.

It must be said that each school develops its own, exclusive program "Dancing for All". As a rule, it is based on modern trends, a little classical and thematic dances. With proper advertising, such programs instantly attract a huge number of applicants - who will refuse the prospect of learning to dance in a few weeks?

Your task is to make it possible so that your students see tangible results in the shortest possible time. Then additional advertising of your services will no longer be required: the so-called word of mouth effect will work.

Step 3. Formation of the list of services

Analyzing in detail how to open a dance studio, you should immediately determine the main source of income for the institution. Depending on the work schedule and the number of groups, this can be an hourly payment or a subscription. In addition, the profitability of the project will be increased by renting the halls for other dance groups and aerobics, fitness and other sports (in free time).

Step 4. Activity registration

As a rule, the founders of studios and dance schools are registered as individual entrepreneurs. If there are several founders, it would be more logical to register a legal entity - for example, an LLC.

Obtaining special licenses for conducting choreographic lessons is not provided.

However, keep in mind that you will need to obtain permission to operate the selected premises (if it is not located on the territory of specialized complexes). Permission must be obtained both from the city administration and from other authorities - the fire service and the SES.

In addition, it is necessary to choose a taxation system: general or simplified.

Step 5. Finding a room

So, all the preparatory stages are already behind. How to open your own dance studio? First you need to choose a room that is suitable in all respects. In this case, you need to take into account not only your personal preferences, but also the requirements of the sanitary and epidemiological service (you will need its permission to start work).

For a small dance studio, it will be enough to rent a room with an area of ​​​​about 150 m 2:

• from 80 m 2 falls on the dance class itself;
• 15 m 2 - dressing room;
• 15 m 2 - shower rooms;
• 20 m 2 - rest room;
• 20 m 2 - hall.

For your company to be profitable, the rental rate should not exceed 70-90 thousand rubles per month.

Separately, you should consider the basic requirements for the room:

• accommodation on the first floor;
• the possibility of repair and re-equipment;
• availability of air conditioning and ventilation systems, sound insulation and the possibility of placing showers;
• the presence of a separate entrance (classes in the evening hours may interfere with the residents of the house).

As for the location, you should consider different options and clearly weigh the pros and cons when drawing up a business plan for a dance studio.

The advantages of housing in residential areas are obvious: lower rents, more housewife clients who prefer to work in the morning and afternoon, and the lack of competition. However, in terms of prestige, your school will be significantly inferior to those located in the center, and the cost of classes will be lower. In this case, you should not count on crowded halls either, and in order to attract customers, you will have to constantly spend money on advertising.

Accommodation in the city center also has its pros and cons. The disadvantages, first of all, include the fact that the rent will be too high, and customers who live on the outskirts are likely to decide to look for an institution that is located closer to home. But there are also advantages - prestige, high price of classes, low advertising costs and convenience for working clients.

Step 6 Equipment

In the business plan of the dance studio, it is imperative to include an expense item related to the purchase of all the necessary equipment. First of all, we are talking about specialized flooring and ventilation. The average cost of a special floor covering for dancing (board, type-setting parquet or laminate) ranges from 1.5 to 3.5 thousand rubles per 1 m 2.

Dancing has always been popular with people. Almost everyone dances: some - for pleasure, others - to be energetic, active, healthy, getting positive emotions during classes. By attending dance lessons, people communicate with friends, make new acquaintances, gain new skills, which has a positive effect on vitality. Dance lessons will be needed for the newlyweds to prepare the wedding dance, and for the children to develop plasticity. In the article, we will analyze how to open a dance school from scratch, basic tips and suggestions.

Advantages and disadvantages of opening a dance school from scratch

Let's start with the main advantages and disadvantages of organizing a dance school. The table below lists the pros and cons.

Amount of investment payback

The dance school is a promising inexpensive business, therefore it is interesting for aspiring entrepreneurs. Investments are relatively small - 5000-40000 dollars. The payback period is from 1.5 years, depending on the location of the school, region, chosen direction and teachers.

Choice of dance direction

Fashion trends now: oriental, folk, ballroom, club, classical and other dances. After defining the concept of your school, you will know what age students will study with you. You can choose several directions at once.

The dance trend now is "dancing for everyone" ( social dance). Such dances include: salsa, bachata, kizomba, zouk, hustle, etc. The idea of ​​this trend is to teach dance to people who consider themselves clumsy, but who want to learn how to dance. You will need teachers who have experience working with clients who have impaired coordination, poor hearing, problems with self-esteem.

Teaching Staff

Try not to save on staff, good teachers are the key to your success. A teacher who understands a particular dance style will help expand the choices for your clients.

Timetable of classes

Make a good class schedule. During the day, many potential students work or study, so it is better to organize dance classes in the evening.

Location

Decide on the location of the studio. It is not worth buying or renting a room in the city center, as it is expensive ( however, in the center you will be able to gather a group faster). Rent a room for a dance studio a little further from the center, but so that it is not difficult to get there.

Find out if there are successful dance studios in the area. Decide if you can compete with them.

To determine the feasibility of opening a dance school in a particular area, organize short courses-lessons at a local gym or other suitable facility.

Requirements for the premises

One of the important conditions for organizing a dance school is the choice of premises. Below are the basic requirements for a dance class.

• good ventilation very important point);
• the possibility of converting several rooms into showers, toilets, a locker room;
• the presence of high-quality flooring, mirrors;
• air conditioning, good lighting.

You can start from one room. 80 sq.m. enough for a start. Up to 25 students will feel comfortable on this square.

Advice on choosing a room for a dance school. Rent or own space?

If you are opening a dance school with a large area (more than 150 sq.m.), then it is better to rent a room, since the rental rate for large areas will be small. If you plan to open a dance school less than 150 sq.m., then it is better to buy a room ( possible with loans), so you save on the rental rate, which is always very high for small premises.

Paperwork

To open a dance school, you do not need permits and licenses if you do not plan to issue diplomas (if you do, you need to obtain a license for educational activities). Register as an individual entrepreneur or legal entity and select a taxation system. Below in the table we have listed the advantages of a particular form of ownership and the necessary documents for registration with the tax office.

The dance school provides services to the public, you can use the BSO ( form of strict accountability), and not a cash register in their activities. OKVED dance schools - 92.34.2 - activities of dance floors, discos, dance schools. Additional codes may be:

• 92.31.21 — Activities for organizing and staging theatrical and opera performances, concerts and other stage performances.
• 92.32 — Activities of concert and theater halls.

dance school advertisement

The most optimal start would be contextual advertising on the Internet on capture pages. Also, local advertising in the area in the form of leaflets with recruitment to a new group can work great. Look for the best customer acquisition channel in terms of price and efficiency and invest more and more in it.

Factors affecting profitability

Monthly income with well-organized work will be $ 4000-5000. Consider the following factors affecting your income:

• competitiveness;
• location of the dance school;
• popularity in your region of certain dances;
• customer characteristics;
• the quality of the teaching staff;
• organization of the educational process;
• your management skills.

dance school franchise

You can start a business by buying a franchise. This is the best investment, as you get all the experience of a franchisee in organizing a business and attracting customers. You will save money on your own mistakes.

Tequila Dance Franchise

• The amount of investment is 250,000 rubles.
• The cost of the franchise is 150,000 rubles.
• Royalties in 1 year: 6000 rubles. per month, 2 years: 5000 rubles. per month, then the amount decreases.
• Payback time 6 months.
• The area of ​​the room is 60 sq.m.
• Website: www.tdc.spb.ru

Franchise GALLADANCE

• Website www.galladance.com/franchising
• Premises in the property
• The area of ​​the premises is from 450 sq.m.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(3.8 out of 5)	Business Attractiveness 3.7
Project payback	(4.0 out of 5)
Ease of starting a business	(3.5 out of 5)
Opening a dance school is a fast payback (from 6 months) and profitable business. Dancing is now extremely popular in large cities of Russia. The main task in a dance school is to attract clients and a well-chosen location. One option for starting a business from scratch is to buy a franchise from a major dance school.

Today, a variety of dance shows that are shown on television, few people are left indifferent. Human psychology is such that many viewers involuntarily imagine themselves in the place of the heroes of the programs, which means that people have a desire to learn how to dance. Lessons may be required for both adults and children, as dancing has a positive effect on health - they form the correct posture and beautiful gait.

Now it has become fashionable to engage in your own body through sports. However, not everyone is ready to go to the gym, and the dance studio is a great alternative to improve not only the figure, but also the mood. Dancing for many becomes a pleasant hobby that keeps fit and brings a lot of positive emotions, therefore, the demand for professionals who can teach the science of movements is constantly growing. That is why many aspiring businessmen are thinking about opening a dance school. We will discuss the main stages of the implementation of such a project, as well as the business plan of the dance studio.

How to open a dance school?

First you need to analyze potential competitors, study and consider the main nuances regarding the opening of a dance school. One of the main steps will be the choice of a priority direction. Who will your dance studio target? Only for adults? Children? Before starting the activity, it is important to correctly determine the target audience, since this aspect will later affect many organizational issues - the choice of premises, repairs, recruitment, etc. Of course, it is not at all necessary to narrowly choose any one style, since this can significantly reduce the number of clients.

Important: usually dance classes are opened by those people who belong to the world of plasticity, music and movements, know how and love to dance. Often the organizer himself becomes a teacher, which is a huge plus, because it allows you to assess the situation from the inside and make timely adjustments to your activities. If you have not previously been involved in dancing, then keep in mind that it may be difficult to find teachers.

Business registration

In the conditions of modern Russian reality, no business is possible without proper documentation, that is, your business must be registered. To do this, you should choose the organizational and legal form. Some businessmen prefer to become individual entrepreneurs (IP), the choice of others may be a limited liability company (LLC). The latter option is often just indispensable if you are organizing a business with someone - for example, there are two founders or more.

Important: at the stage of reflection, which is closer to you - an LLC or an individual entrepreneur, it does not hurt to think about possible debts. Unfortunately, no one is immune from failure, so the risks should be assessed in advance - in other words, it is better to spread the straw in advance. Individual entrepreneurs are liable for debt obligations with their property, that is, it is quite easy to “dance” an apartment or cottage if the circumstances are unfavorable, and luck has insidiously turned away from you. No one will deprive the founders of an LLC of their native living space, since a legal entity (in the absence of property) risks only its authorized capital, its minimum amount today is 10 thousand rubles.

Having decided on the form, you can prepare papers for registration - the list will vary depending on what you prefer. Also at this stage, it is necessary to open a bank account and select the appropriate OKVED codes according to the classifier. As a rule, in the case of a dance school, the following are suitable:

• 93.29.2 - Activities of dance floors, discos, dance schools;
• 85.41.2 - Education in the field of culture.

The process of registering a business includes the choice of tax regime. Usually, businessmen who open dance classes stop at the simplified taxation system (STS). There are options here:

• USN "Income" - the tax payment is 6% of income;
• USN "Income minus Expenses" - the tax rate is 15% of the amount of income, reduced by the amount of expenses.

If for some reason the “simplification” does not suit you, you can think about the general taxation system. However, it is worth considering that in this situation you will have to pay value added tax, although today there are many legal ways to reduce VAT. Choreographic activity currently does not require a special license, which, of course, will brighten up the life of an entrepreneur - extra paperwork has not yet made anyone happy.

Important: if you are renting a room in a business or fitness center, then most likely no additional documents will be required. Otherwise, you will need a number of papers: permission from the fire department, SES, etc.

Room search

If you want to create a dance studio from scratch, the first thing you need to do is to find the right place. Where to get a room? Options are possible here: rent, buy or even build. It is clear that the acquisition of space or the construction of a building involves significant start-up capital, and not all newcomers have it. Therefore, we will consider in more detail the simplest and most budgetary option - rent. What is worth paying attention to? We can highlight the main aspects that are important to consider when choosing a room for a dance school:

• Large footage - the dance class, where classes will be directly held, should be spacious and bright. The optimal area is usually 80-100 square meters. Meters are the last thing they save on when creating a studio, because dancing implies lightness and freedom, and crushing walls and low ceilings will not contribute to this in any way.
• Air circulation - it is best if the room is equipped with air conditioning, you should also remember about good ventilation. No one wants to learn how to dance in a stuffy room in a T-shirt sticking to the body, so it is important to create the most comfortable atmosphere for visitors, which is impossible without fresh air.
• Availability of comfortable locker rooms - people who come to dance at your place need to change clothes somewhere and leave their things. This means that you will need two locker rooms of 15-20 sq. m. (male and female). It is good if there is a passage to the bathroom with showers directly from there.
• Administrator's Corner and Lounge – If customers have arrived earlier and the dressing rooms are still busy, they can be offered to read a magazine or watch TV in a specially designated room (about 20 sqm). In the same place, as a rule, there is also an administrator's desk, which will answer questions from visitors and deal with organizational issues.

Thus, to open a dance studio, you will need to rent a rather large area - at least 160 square meters. Such a room should be sought in a variety of fitness centers or cultural centers. Of course, you can find an ordinary building that meets all needs, but most often this option is distinguished by expensive repairs - since it will be necessary to significantly alter the premises (allocate changing rooms, showers, etc.).

So, if everything is clear with the requirements for footage and composition, then the question remains - which area to prefer? City center or outskirts? It is believed that dance studios located in the center are more popular and prestigious, however, the rent can scare you with its size. If you prefer a residential area, then the rent will be significantly lower, and competition, most likely, will not arise there. But... it is not a fact that the number of students will suit you - after all, not everyone will want to go to remote places even for the sake of dancing.

Purchase of equipment

When the premises are successfully found, the thought arises - how to equip it? It's great if you make at least a facelift that will be aimed at creating an individual style for your dance studio. Particular attention should be paid to the following points:

• Floor covering in the classroom. Are you thinking of getting off with little blood and just pouring concrete on the floor? Leave this thought, as this is unacceptable due to the fact that the concrete floor is very cold. High-quality parquet is best, and you should not save on it, as poor coverage can cause injuries.
• Lighting. The peak of activity in the dance school is usually in the evening - this is logical and understandable, since most students work during the day. The intensity of natural light at this time is not enough even if there are a large number of windows. Therefore, it is worth taking care of the artificial lighting of the studio, while it is desirable to choose sources that give the softest and most diffused light in order to avoid the formation of many shadows.
• Mirrors in the dance hall. It is intuitively clear that dances involve the presence of mirrors, this is a kind of traditional element that cannot be dispensed with. In this case, you can be guided by the option - "the more the better." As a rule, all vertical planes are made mirrored so that students can observe themselves and evaluate whether it is good to repeat the movements of the teacher. And then, there is another interesting nuance here - seeing themselves dancing, people get aesthetic pleasure, which helps to retain customers.
• Dance machines. Usually wooden ones are mounted, because metal ones, although they look more solid and beautiful, however, classes with them for students may turn out to be uncomfortable - if the temperature in the hall is low, then the machines will become cold and it will be unpleasant to touch them.
• Acoustic systems and sound amplifier for playing music. There is no need to trifle here, since many dancing people are also music lovers, so wheezing and booming music can make them simply run away to another school. It is also possible to purchase a projector, with which you will show interesting recordings of dances to customers.

This is a certain minimum, but you are unlikely to get by with them, since everything depends on the chosen direction and the composition of the classes. For example, if you plan to conduct pole dance lessons (pole dance), then, of course, you will need the poles themselves. Some dance school owners also offer yoga classes, which require mats and sometimes special hammocks.

Do not forget about furniture, as well as other equipment. For example:

• Lockers, benches and mirrors for locker rooms;
• Plumbing equipment for showers and bathrooms;
• A set of furniture in the rest room - sofas, chairs, tables;
• Rack and chair for the administrator;
• Office equipment for the administrator - telephone, computer, printer, etc.

It can be seen from the list that the arrangement of the studio will cost a pretty penny, although at first glance, not so much equipment is required directly - a good floor, mirrors and machines. This set does not compare with the equipment for the bakery. But many novice businessmen who dream of opening a dance school are afraid of a lack of money. However, do not be discouraged, because this issue can be resolved if you try to get a grant for your business.

Personnel attraction

Often, many people go to study not even in a specific dance school, but to a specific teacher. Therefore, the staff (namely teachers) plays a major role in the success of the dance business. Most often, studios focus on several areas, such as ballroom dancing, oriental, latin, etc. This means that you will have to invite several choreographers and coaches (from four people) to work.

Important: when you are looking for a good teacher, it is not enough to find a person who dances beautifully, since the worker must also be able to teach others. Not everyone can explain and show the sequence of movements - this requires patience and talent. Most clients want a personal touch, which is understandable, since people pay money for which they want to get something - a good mood, a toned figure, dancing skills, etc. Therefore, a professional teacher usually focuses both on the group as a whole and on each individual, trying to take into account his needs.

Not to do without additional staff:

• Administrator - he answers calls, communicates with clients, draws up and coordinates schedules, accepts payments, etc. If the school will work from morning to evening, two administrators (working in shifts) will have to be hired.
• Cleaner - dance studios have busy schedules under favorable circumstances, so cleaning should be regular, preferably after each class, which means you will need at least one cleaner.
• Accountant - it makes no sense to hire such a specialist, since it is quite possible to get by with the services of a person working remotely or coming.

Important: when selecting staff, do not be too gullible - of course, now all potential employees go through the standard procedure for filling out a questionnaire when applying for a job, but many entrepreneurs perceive this as a formality. You should not treat the questionnaire like this - it is best to carefully check the data, because it may turn out that you were misled and instead of a super-professional choreographer, whose idol is Mikhail Baryshnikov, you will get a teacher who has not even completed his studies.

dance studio advertisement

In order for the business to be profitable, it is necessary to attract students, therefore, you will need high-quality advertising for a dance studio. You can do it yourself or turn to specialists. It is important to come up with a memorable name for the dance school - often the organizers, who are dancers themselves, use their own name. For example, in Moscow, the Evgeny Papunaishvili Dance School is very famous. It seems to be a simple name, but in this case the name speaks for itself.

Thinking through a marketing strategy should be approached responsibly, as it is directly related to future success and income. Consider the main directions for conducting an advertising campaign:

• Creating your own website and groups in social networks. They post information about dance directions and teachers, photos taken in the classroom, as well as pictures of the interior of the studio. Social networks today allow you to advertise your business almost for free or for little money, and the effect is not long in coming, because in our time people most often use the Internet to search for information.
• Mass advertising through television and radio. An effective way to express yourself, but also expensive. The advantage is the ability to shoot a commercial showing dancing in your studio. Such things usually attract much more words, since it is better to see once than to read or hear a million.
• Directed advertising in organizations, universities, kindergartens and schools. Not everyone can decide to go and learn to dance in splendid isolation, it is easier for someone when there is a company. So, this psychological moment should be used - invite, for example, students, offering them a discount. Or employees of some large company, forming a special group for them, where only “their own” will dance.
• Flyers, banners, streamers, advertisements placed on public transport. There are a lot of options, and all of them will bring results if they catch the eye of a large number of people. According to marketers, advertising on buses and trolleybuses is very effective, since, for example, people standing at a bus stop automatically store information in their memory.
• Holding open days, reporting concerts, etc. Being engaged in any activity, I want to see the results of my labors in the end. Therefore, your students will be pleased to put their knowledge into practice, that is, to speak to the public, showing their skills. This moment is also good because such events allow not only to retain and delight regular customers, but also to attract new ones - who would not want to try to go to dance classes, seeing how great friends or relatives are doing.
• Discount system and subscriptions - you can offer people a choice: pay for each lesson separately or purchase a subscription. The point is that the longer its term, the more profitable the final cost of the lesson for the student. And everyone loves discounts ... Your advantage in this case will be the appearance of regular customers.
• Free first lesson. A wonderful move that attracts visitors like a magnet. But here everything depends on the quality of your work - it is important to be able to interest a person so that he wants to learn dancing in your studio.

There is another unusual moment - if you think about it, many people go to dance schools in the hope of arranging a personal life. Usually there is a shortage of men in the studios, but you can try to purposefully attract them. How? Conclude an agreement with any organization where representatives of the strong half of humanity work mainly. Within its framework, the employees of the company will be given a free opportunity to study, and the company will pay, wishing, for example, to rally the team. By stimulating men to go dancing, you can emphasize that this makes them more attractive in women's eyes. Here you can recall a fragment of the famous song of the BI-2 group:

Where would one find such courage?

To enroll in a dance school.

And win your favor

Speaking in the language of movement...

You can also hold dance evenings where people can get to know each other and dance with each other at ease. American singer James Brown said that “any problem in the world can be solved by dancing”, and there are so many difficulties in the life of every ordinary person now that dancing is often an outlet, an opportunity to plunge into another world created by music and movements. Therefore, only teaching people is not enough, you need to give them a chance to realize their skills.

dance studio business plan

Any business undertakings are impossible without preliminary calculations, as they allow you to understand whether you have the necessary investments and whether the business will be profitable? Drawing up a business plan for a dance school involves an analysis of possible income and expenses.

Expenses

The initial costs of opening a dance school include:

• Business registration (LLC) - 15,000 rubles;
• Renting a room for 1 month (180 sq. m. for 600 rubles) - 108,000 rubles;
• Cosmetic repairs - 100,000 rubles;
• Equipment and furniture - 400,000 rubles;
• Advertising campaign - 100,000 rubles;
• Other expenses - 50,000 rubles.

The total initial investment will be approximately 773,000 rubles. In addition, monthly expenses are also necessary, the lion's share of which will be staff salaries and rent:

In addition to the costs indicated above, at the end of each quarter, it is necessary to make tax payments from the profits received. Since you provide services, it is more profitable to choose the tax regime of the simplified tax system "Income" or UTII.

Income

Let's analyze the sources and the amount of possible income. To do this, you need to decide how much group and individual lessons will cost - usually the price of one lesson in a group ranges from 250-400 rubles, one-on-one lessons with a dance teacher cost from 800 rubles. The optimal group size is 10-12 people. In order for your activity to be profitable, you need to try to have at least 5 groups visiting the studio per day.

You can also offer services such as staging a wedding dance. As a rule, many future spouses want to impress the guests at the wedding with a beautiful dance, so you are unlikely to feel a lack of clients. The average price for a course of classes, the result of which will be one learned dance, is 10,000 rubles. If your dance school starts to bring in a good income, then in the future you can think about opening a bridal salon, since these types of businesses may overlap. For example, dancing requires beautiful outfits that can be sold in the salon, notifying the students of the school about this.

If you are planning to hold dance evenings, then they can also bring a good income, since traditionally a cash contribution is taken from each visitor. Thus, the estimated income for 1 month will be:

• Group classes (price 300 rubles, 5 groups of 10 people, 30 days) - 450,000 rubles;
• Individual lessons (90 lessons for 800 rubles each) - 72,000 rubles;
• Dance evenings (2 times a month) - 20,000 rubles.
• Production of a wedding dance (2 couples) - 20,000 rubles.

Thus, the monthly income is from 562,000 rubles. Income tax: 562,000 * 0.06 = 33,720 rubles. Profit for 1 month: 562,000 - 374,000 - 33,720 = 154,280 rubles. If we talk about payback, then, given the initial costs, it will come in about six months.

Important: You can also expand your business by bringing custom-made accessories, shoes, and outfits for students to dance.

What dances are the most popular today?

Any businessman who opens a dance studio expects that his offspring will prosper, but for this it is important to analyze what trends in the dance world are in demand at the moment? What do people want to learn? The following most popular types of dances can be distinguished:

• Sports ballroom dancing. They have always been relevant, but especially now - this is due to the fact that in recent years a lot of programs have appeared on television that dismantle ballroom dancing. And stunning outfits and unique movements leave no one indifferent. Ballroom dancing is divided into two programs: European (slow and Viennese waltzes, tango, quickstep, slow foxtrot) and Latin American (jive, samba, paso doble, rumba and cha-cha-cha). As a rule, it is Latin that is popular in dance schools.
• Oriental dances (belly dance) are interesting in their color, they immerse in the culture of other countries. The good thing is that they can be practiced at any age and it is always good for health, posture and coordination of movements. Oriental dances are easy to learn and do not require a partner. What beautiful costumes...
• Street dancing (street dance) - the name of the style is very eloquent, it was born on city streets, squares and busy lanes. Today, young people like street dance due to its looseness and the ability to express themselves through movements that do not have a strict sequence - since everyone is the master of their own body and is free to dance from the heart, and not according to the choreographer's algorithm. Street dancing has elements of breakdancing, hip-hop, RnB, disco, and more.
• Pole dance (pole dance) - is a mixture of elements of sports acrobatics and erotic dance. Many confuse this direction with striptease, but you don’t need to undress in pole dances. On the contrary, unusual costumes are their invariable attribute. Due to the deceptive ease of movement, it seems that pole acrobatics is available to everyone, but this is not so - such dances require endurance, flexibility, coordination and good stretching.
• Strip plastic - this direction, as a rule, is preferred by young girls who want to be liberated, gain self-confidence and become relaxed. Those who want to get not only dancing skills, but also a beautiful figure, light gait and gracefulness that attract attention go to strip plastic surgery.
• Club dances are a kind of eclecticism based on such dance styles as RnB, hip-hop, jazz-funk, house, go-go, etc. Due to the variety of directions, club dances are suitable for both beginners and experienced dancers.

Sports ballroom dancing

The list is endless because many trainers develop and teach their own styles. Zumba, twerk, salsa, contemporary and dancehall are also very popular. When opening a dance studio, it is not enough to focus only on the demand of the population, because you still need to find a teacher who can make the dreams of students come true.