What services and goods are in constant demand. most desired professions, video

During the crisis, not all entrepreneurs suffered losses, some even doubled their profits. Why do some people have losses, while others have super profits? This is due to the fact that successful businessmen traded hot goods.

Categories of the best-selling goods in Russia

What is a running (sold) product - this is a product that is most popular among buyers. It is generally accepted that the best-selling goods in Russia today are bread, cigarettes and vodka. But, not necessarily, by trading in this group of goods, you can secure any benefit that is different from other sellers. For example, when selling cigarettes (the best-selling product in Russia in 2019), you should not expect a large profit from sales. This happens because a special pricing system for tobacco products does not allow setting a markup on cigarettes above the established norm, and selling this group of goods can even lead to a loss.

When choosing a product for sale, you should pay attention not to the mass sales, but to the prospects and profitability, in case of another crisis. Trade in Russia should be based on a reliable selection of various goods for sale in adverse economic conditions. By following this rule, you can not be afraid of a crisis and trade calmly under any conditions.

So, selling less and earning less, but consistently choosing a product from the category of reliable products, is much more profitable than earning a lot on sales, but losing profit in a crisis by selling risky products. A popular proverb says “if you go slower, you will go further”. What is the best-selling product in Russia in 2019?

The list of best-selling goods in Russia includes the following categories:

Small household appliances (irons, blenders, electric kettles, mixers);

Electrical goods (wire, cable, lamps, plugs, sockets, switches, etc.);

Sanitary goods (valves, faucets, gaskets);

Simple tools (hammers, saws, self-tapping screws);

Household chemicals (synthetic powders, detergents for dishes, stoves, sinks, tiles, detergents for toilet bowls, and so on);

Food;

Clothing and footwear;

Other goods of daily use;

The best-selling food products are products of social importance, namely:

Meat (chicken, pork, beef, lamb);

Frozen fish;

Chicken eggs;

Butter and sunflower oil;

cow's milk;

Flour and flour products;

Sugar sand;

Salt;

Long leaf black tea;

Cereals (buckwheat, polished rice, millet);

Pasta;

Vegetables (potatoes, carrots, onions, cabbage);

The above products are a full-fledged minimum that a person, a citizen of Russia, needs to ensure life. But confectionery, such as sweets, as well as drinks, including alcoholic ones, are an addition, but sometimes some of them are hot goods.

Also, semi-finished products can now be attributed to hot goods - products (meat, fish, vegetables) half-cooked, which only need to be subjected to heat treatment.

In this field of activity, a market analysis was carried out and the following results were clarified - people whose standard of living rises are more likely to purchase not very healthy fast food. Mostly women buy semi-finished products, this is explained by the fact that, trying to combine work, study and family life, they try to simplify their lives with such products and thereby save time for other more important things. For many people, semi-finished products are the main daily food, and therefore this product is rightfully one of the best-selling products.

Everyone wants to live successfully and securely, which is why, striving for a better life, people choose individual entrepreneurship rather than work for hire. Also, the desire to work for oneself is caused, for example, by the loss of a person’s main place of income, since due to the crisis, many enterprises that consistently receive high incomes could not cope with economic problems, ceasing to exist and naturally reducing a large number of jobs.

In order to do business and earn income, you need to decide what to sell so as not to burn out. To do this, you need to take the first steps in building a successful trading business and carefully consider what type of product to trade and where. You can trade anything like in the market by opening a stall, a trading tent, a place or even a store, or you can do sales via the Internet. There are both advantages and disadvantages to these options, and the entrepreneur needs to be aware of them.

But first you need to choose a range of goods for sale, and then solve the following questions:

The amount of initial capital for starting a business;

In the case of trading in a stall or outlet, an analysis of the market in this area of ​​\u200b\u200bthe city for the presence of competitors should be carried out;

Care should be taken to ensure that the range of goods selected for sale is from the list of reliable goods and remains in demand even if the economic situation in the country worsens;

Reliable goods include those goods that a person will buy regardless of the economic situation in the country. Yes, of course, sales may fall, but the product will still be sold.

The best-selling product in Russia via the Internet

The Internet is by far the most popular place for trading, here you can buy almost everything - from food and medicine to large-sized equipment and furniture, without leaving your home.

The design of an online store is similar to the design of a regular outlet. To do this, it is also necessary to register an individual entrepreneurship, open a bank account, write a business plan, and decide which category of goods to trade. The advertising company of online stores, of course, is slightly different from the standard one, but the tax reporting is the same.

What can be implemented in the online store

Considering that almost everything that is needed is sold on the Internet, a modern person, nevertheless, choosing a product for trading it on the network, should study which product is in demand most of all among users of Internet resources.

Internet commerce market researchers noticed a certain pattern of such sales and determined the so-called tournament table of the most popular goods sold via the Internet.

Consider the top ten best-selling goods in Russia on the Internet:

1. Small household appliances deservedly occupy the first place in the rating of network sales. This wide category of goods is readily bought not only in household appliances stores, but also on the Internet. These are the following products: irons, mixers, toasters, blenders, vacuum cleaners, microwave ovens, hair dryers, curling irons and hair straighteners, bread machines, multicookers, scales, meat grinders, waffle irons, sandwich makers, electric shavers, digital and SLR cameras, video players, music players, car radios And so on. As you can see, the list of these products is very extensive, and these products are popular because they make life easier for a person, making it more comfortable for a relatively low cost. On the Internet, people buy small household appliances and electronics in order to save time, since not every region can find this or that product of the desired configuration, and fast delivery to any, the most remote region of Russia, allows you to make such purchases.

2. Second place in the ranking of online sales is occupied by laptops and computer components. The advantage of online sales of such goods is similar to the previous ones - a large selection, low price, convenient delivery and product warranty. Even the owners of ordinary computer equipment stores order goods for trade from wholesale suppliers on the Internet, because many have probably encountered such a situation when in a regular store the buyer was asked to wait a few days until one or another spare part or computer component arrives at the warehouse. Therefore, in order not to wait for the desired part in the store, it is better to buy it yourself via the Internet. This is what many do.

3. In the third place of sales on the Internet are mobile communication devices: tablet personal computers, smartphones and phones. The widest selection of phones and tablets, attractive prices, safe delivery, as well as warranty service attract buyers to make a purchase of this group of goods via the Internet.

4. The fourth most popular goods in Russia sold via the Internet are cosmetics and perfumes. And these goods are mainly bought by women, since they have greater purchasing power, unlike men. It should be noted that the price for this category of goods in online stores is lower than in conventional retail stores, and the range is wider. In the online store, you can read real customer reviews about the selected product and watch a video review about it, which makes shopping more convenient.

Cosmetics are a more popular product, since the female half of humanity focuses on well-known manufacturers and usually already has experience in using a particular product. But buying perfumes in an online store is more difficult, since you want to feel an expensive aroma before buying. Therefore, well-known brands of perfume are most often sold well, and well-advertised brands.

5. Fifth place is occupied by children's products. This group of products is universal, and therefore quite popular. A large selection of assortment, bright colors, the availability of the right sizes and an affordable price category compared to a retail network, a convenient search engine that separates goods according to the age categories of children, attract users of Internet resources - potential customers.

6. The sixth place in online sales is software. This product is universal, regardless of gender, age, weight category, religion and life position. Software buyers are often commercial firms, large enterprises, government agencies, large retail chains selling computer peripherals, as well as ordinary users who care about the security of their personal devices and personal data. The top-selling software is anti-virus software, Windows operating systems, Microsoft Office suites, and other programs for personal and commercial use.

7. Seventh place is occupied by shopping for clothes on the Internet. It is very popular now to order clothes on the Internet, the advantages of such purchases are obvious - the choice of models is huge and it is constantly updated, the size range is always available, the style of clothes can be seen on the model from the photo, there are reviews of real buyers. But, at the same time, despite significant advantages, there are also disadvantages in this paragraph. First of all, this is a risky purchase - not every person knows exactly their size, and those who know are not always sure of the right choice, since often each manufacturer has its own patterns for sewing clothes, respectively, and its own size grid. Therefore, not everyone decides to buy things "by eye".

8. Eighth place in online sales is occupied by payment cards. These are cards that can be used to pay for any goods, cellular communications (for example, a mobile phone bill), cable TV and Internet services, purchase of software, as well as entertainment programs (paid games, various mobile applications in the AppStore or Google stores). play market). It is easy to replenish such cards with money, even without leaving your home, and on some services you can do this even without withdrawing a commission.

9. In ninth place are online sales of various tickets, namely: for movie screenings in cinemas, for concerts of artists, for opera, for theaters, for football, hockey, basketball, for various show programs. On the same line of the Internet sales rating are the sales of tickets for passenger transportation - trains, buses and planes. With the help of such online purchases, a person saves his time on waiting in lines and trips to the airport or bus station. You can also pay for tickets online using a payment card.

10. Tenth place is occupied by sales of large household appliances. Why is this category of goods not so popular for online shopping? This is obvious, a large product is usually expensive, not every buyer can afford to purchase an expensive product without looking at it, so to speak, “live”. After all, it is necessary to inspect the product, check its integrity, serviceability, functionality, packaging and other qualities. Also, many buyers during the purchase of complex equipment have a number of questions that only a store consultant can solve. Therefore, these goods are rarely ordered in online stores, preferring real hardware stores in their city. The second inconvenient moment for the purchase is the large weight and dimensions of the purchase, the delivery of a refrigerator, TV or washing machine to the desired city can be very expensive for the buyer, much more expensive than its cost.

Despite the large dimensions and weight, many buyers have recently ordered furniture from online stores. If you search carefully, you can really find inexpensive options that, even with delivery to the desired city, will be cheaper than buying a similar product at a local furniture store.

Sellability of goods in physical stores and on the Internet depends on two factors:

Attractive price, lower than in retail stores, inexpensive delivery. Small inexpensive goods are very popular for shopping in online stores, therefore, a large volume of sales makes them a hot commodity;

The versatility of some product groups. Almost all small-sized household appliances are bought on the Internet, therefore, being in first place in terms of popularity of online sales, it is the best-selling product in Russia, because such a product suits a large audience of people.

What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the internet has skyrocketed in recent years! We spend a lot of time at the computer monitor and other gadgets.

Most people just relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent earnings.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in an online store to earn real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "know" the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have a good sportswear or outdoors store in your area.

Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

1. Real estate.
2. Clothing and footwear.
3. Childen's goods.
4. Digital and home appliances.
5. Recreation and sports.

These are the most demanded product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each of the options separately.

No. 1. Property For Sale.

A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this kind of employment it is good to have experience as a realtor, or at least elementary concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.

You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.

In addition to the site, you can also create pages on social networks to increase the reach of potential customers.

No. 2. Online clothing and footwear store.

Increasingly, people began to order clothes and shoes via the Internet. On the network you can find many different models at a lower cost than in regular outlets.

There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.

If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

No. 3. Childen's goods.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, then you can sell used items for your baby along with new products. Online commissions have become especially popular in recent years due to the crisis in the country.

You can get friends and relatives to sell, who in this way will be able to both themselves and you (for example, on the condition of selling "at a percentage").

No. 4. Digital and home appliances.

On the Internet you can find many offers for the sale of digital and home appliances. The competition is strong, but the profit will also be high.

To get into the leaders in sales of equipment, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.

He should always be in touch and be able to answer all the questions of buyers.

Due to the oversaturated market of digital and home appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.

As for provincial cities, they often lack crazy quality sports and leisure products.

In such an area, if potential buyers have the opportunity to purchase such products, it will be very useful to open a specialized online store.

How to start selling online?

Usually the workflow looks like this:

1. You are looking for a good supplier who will supply products in bulk at the lowest possible price.
2. Create your online store based on social networks, marketplaces or as a separate website.
3. Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
4. After your business starts to develop, you can add some more product categories to your assortment (for example, accessories will become a good “party” for women's clothing).

Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.

Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!

A well-designed business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been a bad promotional campaign, or your range may simply not be marketable in a particular region.

To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:

What to sell in an online store so that the business is profitable?

When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:

If you have a limited budget, it is better to sell inexpensive products.

This requires less + they will be cheap to deliver to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-priced goods in an online store.

After all, those who have money will buy anything in an expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily give advice to your buyer, this will be a significant competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.

Based on the results of a survey of people, add to your product grid the products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from online sales?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

Project scale.

The larger the range, the higher the income will be.

Contribution of own funds to the business.

Owning a business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.

It is better not to act so recklessly at the initial stage of opening an online store. Develop the project gradually.

Website traffic.

Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell online and another is to make sure that buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects that have been working for years can already bring profits in the millions, but for this you need to work hard and invest effort and money.

Those who want to start a business with a minimum investment of capital are advised to pay attention to the service sector. With special education or practical experience in this field of activity and the right promotion strategy, the initial investment will quickly pay off, and you will be able to make good profits. Before choosing a type of activity, you need to study the services in demand for business - what is in demand in a particular region, what are the volumes of planned sales, is there a development prospect, etc.

According to the Federal State Statistics Service, the volume of all types of paid services in 2014 in Russia amounted to 7,302,335 million rubles. The most demanded services in Russia are transport, the volume of which amounted to 1,375,986 million rubles, and household services - 799,200 million rubles.

In order to determine the most popular services to the population, you need to do a little research in the region where you plan to do business. This must be done in order to determine the volume of demand for certain services, the level of competition in this business area, profitability and approximate payback period, compliance with federal and local laws.

To determine the approximate level of demand, you need to take into account such data as: the number of people, the cost of the service, demand (how many times a year a person uses this type of service), etc.

If you have practical experience and knowledge in a certain area, at first you can run a business without attracting employees and, after you form a circle of clients, hire staff.

What services can be provided to the population:

• repair work at home (“husband for an hour”, “master for an hour”);
• transport service: delivery, transportation;
• service maintenance of household appliances, mobile phones;
• hairdressing and cosmetology services;
• holding seminars, trainings, educational courses;
• tailoring and repair of clothes;
• Shoe repair;
• massage, other wellness procedures;
• organization of holidays - birthdays, weddings, corporate parties;
• dry cleaning;
• caring for the elderly and sick people;
• funeral services.

For private entrepreneurs and legal entities:

• design development, copywriting;
• creation and promotion of sites;
• legal support;
• repair of office equipment;
• accounting.

How to open a business in this direction

In order to start a business in Russia, it is necessary not only to study the supply and demand for the population in this region, it is also necessary to register as an individual entrepreneur (IP).

Main stages:

1. Determine which services are most in demand.
2. Select the required OKVED code (All-Russian classifier of types of activity). It is best to choose several related activities in order to be able to expand the range of offers as the business grows.
3. Determine the most optimal form of taxation. Such a choice must be made taking into account the planned sales turnover, types of customers and contractors (individuals, individual entrepreneurs, legal entities), the planned number of employees, etc. The most popular in Russia is the simplified form of taxation of individual entrepreneurs.
4. Register with the tax office at the place of residence and become registered with social funds. Open a bank account (if you plan to work with legal entities).

The most popular public services

When choosing a niche, it is necessary to take into account not only the level of demand, but also the solvency of the population of a given region, and other features - seasonality, the need to obtain licenses, permits from sanitary and fire services, etc.

The most popular services for the population in small and medium-sized cities:

• Shoe repair;
• hairdresser, cosmetologist;
• "husband for an hour";
• repair of household appliances, computers and telephones;
• organization of holidays;
• funeral services.

Shoe repair

A type of business that requires professional knowledge and experience. Minimal investments will be required - for the registration of an individual entrepreneur, the purchase of special tools and raw materials, the manufacture of signs and business cards. Differs in the constancy of demand with an increase in the spring and autumn periods. The approximate range of sales per month for independent work can be 40,000-50,000 rubles, when hiring several craftsmen - 100,000-150,000 rubles.

Hairdresser, beautician

Opening a hairdressing salon is one of the most promising types of commercial activity - subject to the right choice of location and the selection of qualified craftsmen. You can open an economy class hairdressing salon or a premium salon, depending on the income level of the target audience and the level of competition. Initial costs vary from 300,000 thousand rubles to several million (depending on the need to purchase premises, a list of equipment and tools, furniture, advertising costs). The amount of monthly revenue is from 100,000 rubles and depends on the size of the average check, the number of masters, and the intensity of promotion.

"Husband for an hour"

A relatively new and promising type of business. It consists in performing a wide range of works - repair of household appliances and appliances, installation of plumbing and kitchen appliances, replacement and restoration of electrical wiring, water supply systems, minor construction work. Minimum investment of capital - registration, purchase of a tool, advertising costs. The amount of proceeds from such activities can be 30,000-50,000 rubles. per month.

Repair of household appliances, computers and phones

Actual direction for any region of Russia, including small towns and villages. The key feature will be the attraction of qualified craftsmen and constant advertising. The amount of revenue can be from 50,000 monthly, with the expansion of the range of offers and active promotion - 100,000-150,000 rubles.

Organization of holidays

There is always a demand for such services, especially in large cities. You can organize birthdays, corporate events, weddings. In such a case, the main specificity is the need to establish links with catering establishments, local artists and musical groups, manufacturers of souvenirs, etc. Sales volume is unstable (the highest revenue figures are May-September) and can vary from 50,000 to 150,000 rubles.

funeral services

Assessing which services are most in demand, pay attention to ritual activities. In order to increase revenue, you can expand the list of offers - for example, include the manufacture and installation of monuments. The costs at the startup stage will be small - registration of IP, purchase of samples, advertising. The amount of revenue depends on the number of orders and the size of the average bill. Funeral agencies in medium and large cities earn from 200,000 rubles. per month.

Effective promotion

The success of any enterprise depends on a number of factors: the right choice of a commercial niche, the level of competition, the professionalism of the staff, a good location, and a competent marketing strategy.

What steps you need to take to effectively promote your business and make good profits:

• study the target audience (needs, interests, income level, advertising tools they trust, etc.);
• analyze the strengths and weaknesses of competitors;
• develop your competitive advantage on its basis to build your advertising campaign;
• analyze what kind of advertising customers come from (if several marketing tools are used).

The unstable economic environment has affected everyone in different ways: some types of businesses have suffered more, others less, for others, new prospects have opened up. According to open statistics, one can trace the main trends and draw conclusions: in which area it is most profitable to open a business now, and what is better to refrain from.

Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SMB business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 against 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the index of entrepreneurial activity in 2014-2015. According to the public organization SMB "Support of Russia".

The decrease is mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You should not focus on the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three areas:

Main directions in trade

The negative impact of the crisis on retail is obvious: a decrease in income, a savings model of behavior, a shift of buyers to cheaper goods. The last factor was not negative for everyone. Networks of the “all at one price” type are expanding, including actively moving into remote regions (“Fix Price” franchise); commission trading revived. According to the study of the "Shop Store" group, as of October last year, stagnation was observed in the trade sector (Fig. 2, 3).

What entrepreneurs are complaining about:

1. drop in sales is noted by 76% of respondents;
2. 55% of retailers were forced to raise prices;
3. increased the cost of rent, property tax.

On the whole, the mood is pessimistic, and it is hardly worth expecting a revival of consumer demand in the near future. But on a sectoral basis for industrial goods, the decline is not the same, which is clearly seen in Figure 3. For individual commodity items, the position of the index is above average.

Summary. The luxury consumer goods (and services) market shows little or no change. Segment "economy" class - not developed. It requires a special ability to organize profits at low prices, low costs and margins, which not many people have (a successful example of "Fix Price"). In recent years, trade has been most active in the segment of the middle class, and it is precisely this part of the population that has experienced the greatest decline in real incomes.

How is the current crisis different from previous ones? Opinion of Yevgeny Butman, a serial entrepreneur since 1990 (Forbes interview). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Oh! We looked: everything is not so scary. They lifted it, washed it, glued it and moved on. And now, it’s completely different. Imagine that you put a frog in a saucepan, and increase the temperature by a degree every hour. The frog will boil itself without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog."

Market of paid services

In the service sector, the situation is different. According to Rosstat, a general decrease in consumption in terms of prices was noted, but it does not look like a "collapse" (Fig. 4). As of November 2015, the share of paid services in the total expenditures of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing the indicators for individual types of services (Table 1), it is easy to see that the crisis has a positive effect on the craving of citizens for sports, culture and a healthy lifestyle.

Promising trends in the service sector

• Tourism- on domestic routes, agro-tourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche for the organization of mini-hotels, catering points, parking lots, hostels is expanding - along highways and in places of mass "wild" recreation.
• Outsourcing of all kinds- large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering low-cost services, products, and services. The leader is IT-sphere: mobile applications, website builders, analytics, landing pages.
• Medical, health, sports services- in this market a clear increase in demand. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online service for medical consultations by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend additional examinations, and a treatment program. The results are received within 4 days.

In January 2015, a website was created, a month later an office was opened in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through offices and the website, the amount of revenue is up to 800,000 rubles per month. Entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using the services, only the choice is made in favor of cheaper ones, in priority - children's needs. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, bookings, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

The manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers to look for replacements for imported components, materials, and products. For small businesses, there are opportunities to serve large enterprises. According to the TIU.RU portal (trade in machine tools and equipment for SMEs), for the first 9 months of 2015, the total amount of sales income exceeded the level of the previous year by 20%.

1 Food production.

Large retail chains: Perekrestok, Pyaterochka (Retail Group) in 2015 signed new contracts with 800 suppliers. The share of Russian goods more than doubled compared to 2014. For many product groups, it has reached the level of 90-100%. "Dixie" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "camembert"

The family enterprise "Nikolaev and Sons" (Krasnodar Territory) increased cheese production in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, Camembert Lefkadia became the main product in demand. Blue cheese was the first to leave the shelves - retailers stood in line. Selling prices start from 1.1 thousand rubles per kg, they did not increase during the year. It is supplied to retail chains: "Azbuka Vkusa", "Magnet", "Lenta", "Crossroads", geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises are now more willing to support Russian developments that have been lying on the shelves of research institutes for years. Scientists are not good at promoting their new products, looking for customers, and setting up the production of prototypes.

Helmet for miners and rescuers with "Wi-Fi"

In August 2015, SPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, means of communication with the control room. While an agreement has been signed with the Ministry of Emergency Situations, the first samples are also being delivered to neighbors - to the mining Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth saying what a foreign contract means now.

3 Highly specialized niches.

Many large industries need components, which are unprofitable and troublesome to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.

Necessary little things

An object that slightly resembles a toy excavator is a metal sieve for crushed stone. It is produced at the Gorny Tekhsnab Holding enterprise (Elektrostal). This crushing and screening equipment is in demand in the mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus, Kazakhstan. In 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Everything that can be produced for export must be produced and sold. It interferes with the lack of information, the problem of finding buyers. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".

The Export Operations Insurance Agency (EXIAR) announced the results of 2014. The number of exporters among small and medium-sized enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk Territories, the growth is about 2,000%, in the Murmansk Region - over 4,000%, in Moscow - 139%.

Non-standard approach.

Importing goods from China is a common thing for many entrepreneurs. The small enterprise "Zaica" (Khabarovsk) signed contracts for the supply to China and Korea of ​​the most common product - ice cream. Interestingly, in the city itself, imported products from Moscow and Tomsk prevail. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($40,000) to Korea. The Chinese respect imported food products. According to surveys, more than 50% of buyers consider them to be of better quality and are willing to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $1.5 (per serving). About 30% of buyers choose more expensive, imported ones. The American brand "Haagen-Dazs" is sold for 2 times more than at home - $5-7. In 2015, the Latvian form of Food Union (after the closure of the Russian market) supplied 12 tons of product to China. The price of a serving was set on the advice of the Chinese from $3 to $6. Sales figures exceeded those of European outlets by 300%.

Conclusions. There is no unequivocal answer to the question of what kind of business is in demand in Russia now. There are successful examples in different industries. Key positions are occupied by wholesale and retail trade in food products, inexpensive goods, food production; transport; services in the IT field, medicine, individual educational, cultural and sports projects. In any case, those leaving the market are being replaced by those who offer a new, more convenient, profitable solution.