which are in demand. Successful sales with Aliexpress

Those who want to start a business with a minimum investment of capital are advised to pay attention to the service sector. With special education or practical experience in this field of activity and the right promotion strategy, the initial investment will quickly pay off, and you will be able to make good profits. Before choosing a type of activity, you need to study the services in demand for business - what is in demand in a particular region, what are the volumes of planned sales, is there a development prospect, etc.

According to the Federal State Statistics Service, the volume of all types of paid services in 2014 in Russia amounted to 7,302,335 million rubles. The most demanded services in Russia are transport, the volume of which amounted to 1,375,986 million rubles, and household services - 799,200 million rubles.

In order to determine the most popular services to the population, you need to do a little research in the region where you plan to do business. This must be done in order to determine the volume of demand for certain services, the level of competition in this business area, profitability and approximate payback period, compliance with federal and local laws.

To determine the approximate level of demand, you need to take into account such data as: the number of people, the cost of the service, demand (how many times a year a person uses this type of service), etc.

If you have practical experience and knowledge in a certain area, at first you can run a business without attracting employees and, after you form a circle of clients, hire staff.

What services can be provided to the population:

• repair work at home (“husband for an hour”, “master for an hour”);
• transport service: delivery, transportation;
• service maintenance of household appliances, mobile phones;
• hairdressing and cosmetology services;
• holding seminars, trainings, educational courses;
• tailoring and repair of clothes;
• Shoe repair;
• massage, other wellness procedures;
• organization of holidays - birthdays, weddings, corporate parties;
• dry cleaning;
• caring for the elderly and sick people;
• funeral services.

For private entrepreneurs and legal entities:

• design development, copywriting;
• creation and promotion of sites;
• legal support;
• repair of office equipment;
• accounting.

How to open a business in this direction

In order to start a business in Russia, it is necessary not only to study the supply and demand for the population in this region, it is also necessary to register as an individual entrepreneur (IP).

Main stages:

1. Determine which services are most in demand.
2. Select the required OKVED code (All-Russian classifier of types of activity). It is best to choose several related activities in order to be able to expand the range of offers as the business grows.
3. Determine the most optimal form of taxation. Such a choice must be made taking into account the planned sales turnover, types of customers and contractors (individuals, individual entrepreneurs, legal entities), the planned number of employees, etc. The most popular in Russia is the simplified form of taxation of individual entrepreneurs.
4. Register with the tax office at the place of residence and become registered with social funds. Open a bank account (if you plan to work with legal entities).

The most popular public services

When choosing a niche, it is necessary to take into account not only the level of demand, but also the solvency of the population of a given region, and other features - seasonality, the need to obtain licenses, permits from sanitary and fire services, etc.

The most popular services for the population in small and medium-sized cities:

• Shoe repair;
• hairdresser, cosmetologist;
• "husband for an hour";
• repair of household appliances, computers and telephones;
• organization of holidays;
• funeral services.

Shoe repair

A type of business that requires professional knowledge and experience. Minimal investments will be required - for the registration of an individual entrepreneur, the purchase of special tools and raw materials, the manufacture of signs and business cards. Differs in the constancy of demand with an increase in the spring and autumn periods. The approximate range of sales per month for independent work can be 40,000-50,000 rubles, when hiring several craftsmen - 100,000-150,000 rubles.

Hairdresser, beautician

Opening a hairdressing salon is one of the most promising types of commercial activity - subject to the right choice of location and the selection of qualified craftsmen. You can open an economy class hairdressing salon or a premium salon, depending on the income level of the target audience and the level of competition. Initial costs vary from 300,000 thousand rubles to several million (depending on the need to purchase premises, a list of equipment and tools, furniture, advertising costs). The amount of monthly revenue is from 100,000 rubles and depends on the size of the average check, the number of masters, and the intensity of promotion.

"Husband for an hour"

A relatively new and promising type of business. It consists in performing a wide range of works - repair of household appliances and appliances, installation of plumbing and kitchen appliances, replacement and restoration of electrical wiring, water supply systems, minor construction work. Minimum investment of capital - registration, purchase of a tool, advertising costs. The amount of proceeds from such activities can be 30,000-50,000 rubles. per month.

Repair of household appliances, computers and phones

Actual direction for any region of Russia, including small towns and villages. The key feature will be the attraction of qualified craftsmen and constant advertising. The amount of revenue can be from 50,000 monthly, with the expansion of the range of offers and active promotion - 100,000-150,000 rubles.

Organization of holidays

There is always a demand for such services, especially in large cities. You can organize birthdays, corporate events, weddings. In such a case, the main specificity is the need to establish links with catering establishments, local artists and musical groups, manufacturers of souvenirs, etc. Sales volume is unstable (the highest revenue figures are May-September) and can vary from 50,000 to 150,000 rubles.

Funeral services

Assessing which services are most in demand, pay attention to ritual activities. In order to increase revenue, you can expand the list of offers - for example, include the manufacture and installation of monuments. The costs at the startup stage will be small - registration of IP, purchase of samples, advertising. The amount of revenue depends on the number of orders and the size of the average check. Funeral agencies in medium and large cities earn from 200,000 rubles. per month.

Effective promotion

The success of any enterprise depends on a number of factors: the right choice of a commercial niche, the level of competition, the professionalism of the staff, a good location, and a competent marketing strategy.

What steps you need to take to effectively promote your business and make good profits:

• study the target audience (needs, interests, income level, advertising tools they trust, etc.);
• analyze the strengths and weaknesses of competitors;
• develop your competitive advantage on its basis to build your advertising campaign;
• analyze what kind of advertising customers come from (if several marketing tools are used).

What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the internet has skyrocketed in recent years! We spend a lot of time at the computer monitor and other gadgets.

Most people just relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent earnings.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in an online store to earn real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "know" the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have a good sportswear or outdoors store in your area.

Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

1. Real estate.
2. Clothing and footwear.
3. Childen's goods.
4. Digital and home appliances.
5. Recreation and sports.

These are the most demanded product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each of the options separately.

No. 1. Property For Sale.

A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this kind of employment it is good to have experience as a realtor, or at least elementary concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.

You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.

In addition to the site, you can also create pages on social networks to increase the reach of potential customers.

No. 2. Online clothing and footwear store.

Increasingly, people began to order clothes and shoes via the Internet. On the network you can find many different models at a lower cost than in regular outlets.

There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.

If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

No. 3. Childen's goods.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, then you can sell used items for your baby along with new products. Online commissions have become especially popular in recent years due to the crisis in the country.

You can get friends and relatives to sell, who in this way will be able to both themselves and you (for example, on the condition of selling "at a percentage").

No. 4. Digital and home appliances.

On the Internet you can find many offers for the sale of digital and home appliances. The competition is strong, but the profit will also be high.

To get into the leaders in sales of equipment, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.

He should always be in touch and be able to answer all the questions of buyers.

Due to the oversaturated market of digital and home appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.

As for provincial cities, they often lack crazy quality sports and leisure products.

In such an area, if potential buyers have the opportunity to purchase such products, it will be very useful to open a specialized online store.

How to start selling online?

Usually the workflow looks like this:

1. You are looking for a good supplier who will supply products in bulk at the lowest possible price.
2. Create your online store based on social networks, marketplaces or as a separate website.
3. Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
4. After your business starts to develop, you can add some more product categories to your assortment (for example, accessories will become a good “party” for women's clothing).

Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.

Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!

A well-designed business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been a bad promotional campaign, or your range may simply not be marketable in a particular region.

To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:

What to sell in an online store so that the business is profitable?

When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:

If you have a limited budget, it is better to sell inexpensive products.

This requires less + they will be cheap to deliver to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-priced goods in an online store.

After all, those who have money will buy anything in an expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily give advice to your buyer, this will be a significant competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.

Based on the results of a survey of people, add to your product grid the products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from online sales?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

Project scale.

The larger the range, the higher the income will be.

Contribution of own funds to the business.

Owning a business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.

It is better not to act so recklessly at the initial stage of opening an online store. Develop the project gradually.

Website traffic.

Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell online and another is to make sure that buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects that have been working for years can already bring profits in the millions, but for this you need to work hard and invest effort and money.

Everyone at least once in their life thought about creating their own business. Someone successfully implements their ideas, while someone sits at an unloved job, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often

In order for a business idea to pay off and become in demand, it is necessary to choose the product sold or the service provided, which is bought most often. Which are the most in demand?

Technique

In modern times, it is hard to imagine your life without the use of mobile phones, computers, washing machines, TVs and many other types of equipment. Any equipment sooner or later breaks down, you have to acquire a new one. Every day in Russia, new families are created, apartments are purchased, for the improvement of which equipment is needed.

It seems that the option for business is just perfect. This opinion is erroneous, since such a business has significant drawbacks. Firstly, for the purchase of equipment and rental of premises, a huge start-up capital will be required, and secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless.

Food

Opening a grocery store is considered the most winning option. People have always bought and will continue to buy food necessary for life. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

office

This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What goods are in the greatest demand in Russia? These are household chemicals that are purchased daily, because it is quite difficult to imagine your life without the use of soap, shampoos and cleansers.

Sporting goods

Today it has become very fashionable not to have bad habits, go in for sports and maintain a healthy lifestyle. In connection with this fashion, goods intended for sports began to be in demand. For a start-up business, it is not at all necessary to purchase expensive simulators; at first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers are needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds the cost by several times, which means that small losses in the form of wilted plants will pay for themselves in any case.

Funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand daily. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business lies in the huge competition.

Once you have decided which products are in high demand, you need to calculate the costs and purchase goods for the business. It is not necessary to buy a large quantity of goods at once, for the first time it is worth limiting yourself to a minimum quantity. If among the above list you did not find a suitable category for yourself, let's look at which product is in great demand on the market in addition to the main ones.

What to offer the consumer, and to profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Currently in demand in the Russian Federation include:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to make the right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• the availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), they do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. A market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

If you find an error, please highlight a piece of text and click Ctrl+Enter and we will definitely fix it! Thank you so much for your help, it is very important for us and our readers!