The best advertising posters. Advertising poster printing

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Advertising posters need to be designed correctly. They may or may not grab the audience's attention. Either way, the posters represent your company. First you need to decide what information you want to convey to the public. Then try to write a short message. The fewer words, the better. After that, add the concept, style your message.

What is the history of the promotional poster

The first posters appeared in ancient Egypt. Of course, ancient images have nothing to do with modern posters. As you know, slavery flourished in those days, but in rare cases, slaves ran away from their masters. The latter needed to post information about what happened, for which ads were created. They are the "ancestors" of modern advertising posters.

Culture developed, in ancient Greece and Rome, with the help of posters, the population was informed about upcoming performances, tempting trade offers. In fact, even today we see advertising posters used for similar purposes.

Probably few people know, but the poster has an official birthday, or rather the year is 1482. The bookseller Batdold from England was the first to use an advertising poster for the new edition of Euclid's Geometry. The first poster has not survived to this day, we can only guess how it looked, but a copy of 1491 has been preserved. He advertised the chivalric novel "Beautiful Melusina". This poster is different in that for the first time erotic motifs were captured on it.

At the end of the 18th century (in 1796), the German Alois Senefelder came up with a new method for printing images. The drawing began to be applied to a special stone using a chemical composition, then it was covered with paint, which remained only on the image. This method was much cheaper. Until 1860, advertising posters were printed on a white or colored background, but only in black ink.

The next important stage in the development of an advertising poster is the discovery of the chromolithography method. It is a mistake to assume that it belongs to the Frenchman Godefroy Engelmann, who in 1838 received two thousand francs for it. In fact, six years earlier, the Russian artist Kornily Tromonin printed illustrations for a book about Prince Svyatoslav using chromolithography. The book has sold 600 copies. In addition, Kornily Yakovlevich was the first to create albums with color reproductions of paintings.

The next landmark year is 1865. During this time, printing technology became easier thanks to photochromolithography, invented by Baron von Ransonet of Austria. This method was based on a photographic image and made it possible to obtain almost any shade of blue, red and yellow. Thus, it was possible to make cheap reproductions that conveyed the natural colors of the artist.

In 1866, Jules Cheret, a graphic artist and set designer from France, founded a small lithograph in the country's capital. He determined what the poster should be - catchy (due to bright colors), concise and such that the text and image could be seen "on the go", and attention could be concentrated on the main thing. He designed over 1,000 posters, mostly advertising exhibitions and masquerades.

At the end of the 19th century, in 1897, an exhibition of posters and posters was held in St. Petersburg, which brought together people from all over the world. A large number of artists came to this exhibition with their best works. It was visited by many spectators, everyone was impressed by what they saw. Thus, the poster received universal recognition.

During the First World War, campaign posters were used that urged young people to join the army, help the wounded, subscribe to war loans, and so on. This was the beginning of the history of the social poster.

In 1917, the posters became less and less advertising and became propaganda. At this time, political posters appeared. Artists of the early 20th century (Kazimir Malevich, Alexander Rodchenko, the Shtenberg brothers and El Lissitzky) in their paintings tried to show the social changes taking place in society at that time.

When the Great Patriotic War began, the USSR needed to mobilize all possible resources. One of the ways to call was a poster. Soviet artists who worked on the TASS Windows project. Images were copied using stencils and hung in Moscow and other cities. We all know the poster "The Motherland is calling!", the author of which is I. Toidze. He appeared a week after the start of the war. The phrase was translated into all the languages ​​of the peoples of the Soviet Union, and the circulation amounted to several million copies. I. Toidze depicted a generalized image of the Motherland. A simple Russian woman is excited about everything that is happening and demonstrates an inviting gesture.

Social posters were very common, but don't forget about advertising posters. It is a mistake to assume that the advertising poster appeared in Russia recently. Its story begins in 1925, when a poster urged people to buy shares in the Dobrolet joint-stock company. The advertisement was very aggressive and read: "He is not a citizen of the USSR, who is not a shareholder of Dobrolet." Nevertheless, this approach had a positive effect, since the capital of the joint-stock company increased by 2.5 times over the year.

The Soviet economy was destroyed due to wars, and Soviet society suffered from revolutions. Advertising posters served the formation of both the economy and society. They promoted various products, including hygiene and healthy lifestyle items.

1) Lengies

This is a poster from 1925, which depicts a Komsomol girl in a headscarf. This is how the Komsomol activists walked in the 1920-1930s. This poster calls for overcoming illiteracy in the USSR. Lengiz is the Leningrad State Publishing House. The authors of the poster are the artist Rodchenko A.M. and photographer L. Brik.

2) Mosselprom

3) LED

SID - Sokolniki correctional house, in which the oatmeal factory was located.

4) Yeast beer alcohol

5) Rezinotrest

This poster was also designed by A. Rodchenko and V. Mayakovsky in 1923. It advertises the production of pacifiers for children manufactured by Rezinotrest.

6) GUM

7) Magazine "Crocodile"

In Soviet times, the satirical magazine "Crocodile" was published. The advertising poster was created in 1925 by S. Senkin. The poster features a photograph.

8) State plant "Zarya"

The poster was created by N. Shuvalov in 1926 and advertises cream soda - a drink of the 2nd state plant "Zarya", which functioned in Rostov-on-Don. The man in the ad is blindfolded tasting the drink, but still recognizes it as cream soda.

What types of advertising poster are used today

Playbill

For the theater, the main thing is the corpse and the game. Corporate style and individuality sometimes fade into the background. Some theaters do not even have enough money for the scenery and costumes for the actors, so the posters are given very little attention. Previously, posters were developed only in a single copy. Often they were created on their own. Over time, more and more theaters are funded by private individuals, in connection with which theater posters are ordered in large numbers.

Information and advertising poster

Such a poster not only advertises, but also informs the target audience about the planned exhibitions, cultural events, etc. It offers specific goods and services, uses certain moments to attract the attention of society.

Political, propaganda poster

Political posters before the First World War were used for commercial advertising, but after they began to pursue more and more purposes. There were political advertisements.

Among the wartime posters, three groups can be distinguished:

1. Conscription of soldiers in the armed forces.
2. Raising funds for the war.
3. Demonstration to the whole world of the face of the enemy.

War posters around the world were printed for two purposes: to inform the population about something and to create a negative attitude towards the enemy. Wherever posters were created, in the USSR or Germany, they differed little in structure. During the Second World War, propaganda and political posters were actively printed all over the world.

Currently, in our country, on the eve of the elections, various posters are being created with the image of candidates and their slogans. Designs are very diverse, the latest developments are used to effectively influence voters.

movie poster

The cost of making a film includes not only the cost of shooting, but also the cost of an advertising campaign. Posters are often used for these purposes. As a rule, several variants are produced, but with the same style and design. The movie poster should convey the main mood of the film and emotions.

Music posters

When a musician plans a tour, various products are prepared: T-shirts, stickers, badges, souvenirs, logos, posters with the image of a celebrity. Fans buy products before the concerts, so the goods do not stay in the windows for a long time.

Typically, a music poster contains a portrait of the artist or band. Symbols with a specific meaning, graphics, etc. are applied to it. Sometimes posters are dedicated to a specific song.

Not all performers like to put their portrait on the poster. Often, a graphic collage, a drawing is taken as a basis, or abstract font compositions are printed.

sports poster

Advertising posters are also used for sporting events, be it the Olympic Games or even a regional competition of athletes. Fans spare no expense to buy a poster with their idol. When developing sports posters, the psychology of the fans is always taken into account, while the technology of product composition fades into the background.

social poster

Social posters are usually designed in a sharp style, so that a person will definitely pay attention to it. The reader should have a specific image and thoughts that the creators put into the poster in their head. As a rule, they get what they intended, and the poster hits the perception of a person. Such products, of course, will not change the world, but perhaps they will force people to change something in their lives.

How are posters printed?

Poster and Poster Printing Methods:

1. Offset printing of posters and posters:

• low cost of the poster for large print runs;
• high quality printing;
• use of special paints.

2. Digital printing of posters and posters:

• printing of A3 posters in small circulation;
• urgent printing of posters and posters in one day.

3. Large format printing of posters and posters

• large format poster printing;
• circulation from one copy;
• high quality poster printing 720-1440 dpi.

Additional processing of posters and posters:

• laminating posters with matte and glossy laminating film;
• use of UV varnish, selective and structural;
• foil stamping on posters and posters;
• hot stamping;
• lamination (rolling to foam board and plastic);
• cutting - production of posters and posters of individual shapes and sizes;
• gluing double-sided tape on posters and posters;
• installation of piccolo, eyelets, frames, holders;
• racks, frames, profiles.

What format of advertising posters is the most popular

A4 format. Size ≈ 21cm x 30cm

Such posters are suitable for small spaces, they are also used in multifunctional stands. The A4 format is ideal for placing educational or promotional information in a small area.

A3 format. Size ≈ 42cm x 30cm

As a rule, this format is used to post campaign information. It is suitable for any room. Typically, posters of this format are placed in the corridors, on landings, in laboratories, as well as in production rooms. As a material, you can use banner fabric or plastic. In this case, an advertising poster can be placed on the facade of the building.

A2 format. Size ≈ 42cm x 60cm

The training material is presented on A2 posters. Accordingly, they are placed where training takes place: in halls, classrooms, laboratories, etc.

Format A1, size ≈ 84cm x 60cm

Posters of this format, as a rule, are used for campaigning. They print large images and some text in large print, because it should be possible to read it from afar. If the posters are far from the eyes, then the completeness of perception is not lost. They are placed outdoors or in large spaces such as classrooms, lecture halls, auditoriums, halls.

Create a unique design, and experts will process images, the high quality of which is very important when printing. If you use excellent quality large format printing, you will get bright colors, and the poster will last you a long time.

A0 format posters = 841x1189 mm

In this format, you can print advertising posters, and it is also used for scientific and decorative purposes. Of the A series, the A0 format is the largest. If you need to interest viewers at a great distance and present the material brightly, then it is better to use A0.

Pictures, text, tables, and diagrams can fit on the poster. They are used in clinics, at scientific conferences, in educational institutions.

You can decorate a room with large posters if you print portraits, photos of landscapes, reproductions of paintings, arrange them in a frame and hang them on the walls. In short, the A0 format is great for interior design.

But still, mostly large posters are used for advertising. Manufacturers order large print runs of A0 posters and hang them in the largest possible number of people.

Where advertising posters are allowed

You need to know the rules for placing outdoor advertising, but the peculiarity lies in the fact that each city in Russia has its own rules. Let's consider the Moscow norms. In the capital, in 2013, rules were adopted according to which Moscow is divided into Center, North, South, West and East. Certain types of structures are allowed in each territory.

There are very strict restrictions in the center of Moscow: screens, banners, banners and 3x6 shields are prohibited.

Thirteen formats of outdoor advertising are allowed: media facade, supersite 15x5 meters, advertising on a public toilet / kiosk, at bus stops, balloon, cityboard 2.4x1.8 or 3.7x2.7 meters, superboard 12x4 meters, billboard 3x6 meters, poster stand, balloon, poster stand, city-format 1.2x1.8 meters.

Signs are allowed to be placed on houses on the first or second floor, not higher. On balconies, canopies, stucco moldings of buildings, roofing, columns in the center of Moscow, banners with logos are prohibited. Signboards of companies located in houses should be located only within the area of ​​the premises of the company, and the size cannot exceed half a meter in height and 60 percent of the length of the facade (but not more than 10 meters).

When creating a signage design, take into account the architectural features of the building in which the enterprise is located. The advertising poster must fit into the urban environment. Various materials can be used, with stone, metal, glass and wood being preferred. It is forbidden to place contacts and advertising text.

Colored decorative panels are often used to place signs. In fact, this is allowed, but if your company is located in the city center, then it is better not to use the "underlay", as it spoils the appearance of the building. Historic buildings are not allowed to be covered with decorative panels.

Since 2013, work has been underway to restore order in the outdoor advertising market. As a result, advertising has decreased by seventy percent. Hundreds of intrusive signs and approximately 40,000 advertising structures have disappeared from the streets.

What are the steps involved in creating an advertising poster?

Outdoor advertising should convey the message embedded in it to the target audience. Motorists can focus on an advertising poster for only 3-5 seconds, so the message must be as accurate and memorable as possible. If you focus on pedestrians, then they have more time - about half a minute.

In order for an advertising poster to be effective, you need to go through several stages. It is better to involve specialists for this, especially if you own a large brand. However, history knows many successful examples when advertising projects were developed by freelancers and were very successful.

The article will not touch on the marketing component, we will only consider the stages associated with communications.

Stage 1. Strategy.

Developing a message for an ad starts with a strategy. You need to understand how you can attract the target audience on a subconscious level (insight). This will build advertising communication. In particular, the Apple brand uses this insight - "Think different!" That is, if you want to be different, use Apple products. The Nike brand uses the "Just do it!" insight, which encourages you to prove to yourself that there is nothing impossible in this world, you need to overcome self-doubt.

Stage 2. Creative, art direction and copywriting.

When you come up with a strategy, you need to generate ideas for an advertising campaign. They must correspond to the insight and meet the needs of the target audience of the brand, including aesthetic ones. At the second stage, the visual part is developed, the color scheme is determined, images and a slogan are invented.

Many ideas invented by creatives change beyond recognition at this stage, because all people imagine any image in completely different ways. Designers are in the business of making pictures rigid or flexible, conservative or innovative, strong or light, aggressive or friendly.

How to create a promotional poster yourself

If you yourself decide to develop an advertising poster for a company or some product, then it will take a lot of effort so that you are not only satisfied with the result, but also for this poster to work. Advertising should attract the attention of the target audience, create a positive image of the enterprise. To do this, you need to follow certain rules. Below is a guide on how to create a promotional poster.

Step 1. Download and install a graphics editor. To create an advertising poster, you need some kind of graphics editor. For example, Adobe Photoshop or Coral Draw. If you have already worked with any other program, then you can use it. Keep in mind that the program needs to be purchased. If it turns out that the poster was made on a pirated version, you will be issued a fine, and the poster will have to be removed.

Step 2. Let's go through a few lessons on mastering the basic functions of the editor. To create a flyer, you do not have to study the program thoroughly, it is enough to understand the basic functions. If you study the tool well, then the development of advertising will not take much time, and the project will turn out to be original.

Step 3. Start with an idea. First, create a layout, think over the main highlight to make the poster attractive. It should have a specific thought that will attract attention or stay in your head for a long time, like the advertisement itself.

Step 4. Let's draw 2-5 options, depending on the number of your ideas. Create simple layouts, choose pictures for them, sample fonts and think about where the text will be located. From the resulting layouts, choose the three most successful in your opinion and finalize them. Don't stop at one option, even if you think it's the best. Choose a few more, and you may find that one of them will be more presentable.

Step 5. Do not forget to set the poster parameters at the very beginning of work. You need to know the dimensions of the advertising poster at the very beginning. If you design a poster in one size, and then, having learned the necessary parameters, stretch it, you will get a blurry picture.

The best advertising posters: 5 components

1. Eye-stopper. This is what the consumer can "hook" for in your ad. To make a poster memorable, you need to surprise and amaze the audience.

2. Poster header mandatory, it emphasizes the importance of advertising. The title must be written in a clear font and highlighted in a color that is very different from the background.

3. Brevity is the sister of talent. This rule applies to advertising posters as well. Make the font large, easy to read, it should not compete with the title. And in the corner, place a trademark or logo.

4. Contact information. Don't forget to place it on a promotional poster. Otherwise, where to contact a person who is interested in your offer? As a rule, it is located at the bottom of the poster.

5. Play of colors. It is better to use bright colors that catch the eye, otherwise your ad will go unnoticed. Try yellow, it's easy to remember.

How much do custom posters cost?

If you need an advertising poster in A1, A2 or A3 format, then its price depends on the method of production of the circulation. There are two main options - offset and digital printing. It is difficult to say which one will be cheaper, since it depends on the number of copies and the time spent.

The price is affected not only by technology, but also by the quality of the media. To find out the cost of a poster, poster or poster, decide what safety margin you need for the product.

Plain paper is cheap, but if you're advertising on the street, it won't last long. Photo paper, vinyl film, etc. will be more reliable than plain paper.

Where and how to order an advertising poster

Are you thinking about where to order advertising poster? Surely you want the materials to be of high quality, the prices are reasonable, and the order is completed on time? Then contact a reputable printing house, they will be able to satisfy all your requirements.

Typography "SlovoDelo" just refers to such companies. It has been on the market for more than 15 years and provides customers with high-quality promotional products. In addition to advertising, our specialists are engaged in packaging, producing calendars, POS materials, etc.

The SlovoDelo company works with its clients in stages:

1. Receipt of request and cost estimate.

To determine the price, provide the manager with the following information:

• Do you have a ready-made layout of an advertising poster, or does it need to be finalized, or even developed from scratch;
• number of copies;
• product format;
• color (colorfulness);
• paper type and weight;
• whether additional finishing is required.

Printing house "SlovoDelo" accepts orders for the production of any circulation of products.

2. Contract and payment.

• At the first order - an advance payment in the amount of 100% by bank transfer.
• For regular customers, other payment options are possible, the conditions are discussed individually with your manager.

It is customary to call a poster a large-format wall sheet of a propaganda, advertising or curriculum with a picture or photograph, as well as explanatory text.

Poster history

The poster is quite an ancient phenomenon. Its types include rock paintings, prints of the Middle Ages, shop signs, theater and film posters, propaganda and social prints, posters for birthdays, children's, weddings.

At the end of the 18th century, the German I. A. Zenerfelder invented the so-called flat printing - lithography, thereby becoming the founder of a multi-color printed poster. And in 1869, the French graphic artist and artist J. Cheret released the first color theater poster "Valentine's Ball", in which he combined lithography and embossed printing.

In the form in which we know the poster today, it appeared in the 19th century. Poster art began to spread along with the revival of theaters, art galleries, with the development of an active political life and holding rallies. At that time, posters were still mostly made by hand. A great contribution to the art of the poster was made by such artists as A. Toulouse-Lautrec, J. Cheret, E. Grasset, A-M. Mucha, P. Bonnard, E. Degas, C. Manet, A. Matisse, P. Picasso.

Types of posters

Posters can be classified according to various criteria. For example, depending on the application technique, they are divided into offset or digital posters. They also vary in size. The minimum format is usually A2.

Depending on what medium is chosen as the presentation of information, posters can contain only an image, only text, or text and an image together.

If the poster contains only an image, then it must be very high resolution. It is essential that the picture or photograph on the poster be well recognizable so that the viewer can quickly understand what is being shown.

The requirements for text are the same as for picture posters - what is written must be understandable. Often such posters are used accompanied by graphics. An example of this type of poster is science posters.

And, finally, the most popular and widely used type of posters is “picture + text”. They are the most efficient and easier to interpret. The image arouses the interest of the viewers, and the text provides them with additional information.

Depending on the subject and function, they can be classified as advertising, election, propaganda, theater and film, social, children's posters, birthday, educational and informational posters and so on.

Theatrical and film posters

The theatrical poster as a type gained recognition in 1897 after an exhibition in St. Petersburg. It was attended by many famous artists of the time, who brought their best works.

The main purpose of a theatrical poster or poster is to announce new productions, to convey to the viewer information about the place, time, date of the cost of attending the event.

With the development of cinema, posters began to be used to advertise films. Initially, movie posters depicted various episodes of the film. Later, in order to attract the viewer, the creators began to illustrate the main characters, and even tried to convey the genre and mood of the film.

Theatrical and film posters in most cases depict the main actors, illustrations or frames that anticipate the action of the play or film. In addition to artists, the names of authors, directors, producers, producers can be mentioned.

Since such a poster must hang for a sufficient amount of time (at least one season), it must be printed on very good paper, and also have an ideal color reproduction quality.

Campaign posters

During the First and Second World Wars, the poster received a new role - it became an instrument of political propaganda. Posters were often used to convey a sense of patriotism to ordinary citizens. All the warring parties massively used posters that helped recruit soldiers into the army and raise money for the production of weapons for the front. On the posters, the enemy has always been shown from the worst side. Wartime posters served as a powerful weapon of motivation and agitation that influenced the population.

After the war, the campaign poster began to be used as a campaign vehicle to promote the goals of various parties and candidates. On such posters, individual politicians are usually shown close-up or within an important target group, for example, in the circle of children. With these kinds of posters, parties or politicians want to convince voters that they have the right answer to social questions and tell them what benefits can be expected by choosing the right party. Campaign posters are posted immediately before the event for the general public.

The creation of the motherland became a kind of hallmark of Soviet communist propaganda. Almost anyone could be an enemy. For example, one of the favorite characters of that time was a speculator. He usually wore a long coat and an American hat. Alcohol was also portrayed as a dangerous enemy. Drunkenness, which was widespread, was usually treated as the most serious crime.

Soviet fine art not only denounced the enemies of the authorities and truants. Posters motivating people to hard work were popular.

Current foreign policy was also a common theme for Soviet posters. The image of the enemy from the outside was created. The favorite in Soviet propaganda was NATO. It was presented on posters as a puppet of the United States.

Beginning in the 1920s and 1930s, posters with safety rules in industry, construction and on the roads were distributed.

holiday posters

In the modern world, posters have lost their propaganda function a little. Today, posters are mass-produced. And anyone can order a poster for a specific holiday and event, such as a birthday or wedding.

This is a very popular way of artistic interior decoration. Posters decorate children's rooms, living rooms, offices and other premises.

advertising posters

Advertising posters are one of the most popular forms of visual advertising. It's a fast, efficient and cheap way to generate leads. At points of sale, posters are placed to tell potential buyers about new products and benefits.

The design of advertising posters must be carefully thought out. The essence of an advertising poster is to convey its message to people, often in a hurry passing by. Color matters a lot. Ads that use a contrasting palette are clearly visible and stand out. Fonts play an important role. Avoid too small and thin letters, minimize the use of capital letters. Words must be separated by visible spaces.

Create and print posters

Creating posters today is very different from the process that was a hundred years ago. The ways of printing and the methods of submitting a message have also changed. Before getting on public display, the poster goes through several stages.

1. Strategy Development. This is a particularly important stage for advertising posters. That is, the idea itself is thought up, a zest, something attractive, but at the same time understandable to the target audience.
2. Poster design- development of the visual part. At this stage, the color scheme is determined, fonts are selected, the size of the poster.
3. Poster print. It is carried out in various ways - it can be offset or digital. Also, the finished poster can be laminated, varnished. The final look of the product depends on the goals and purpose of the poster.

In the modern world, with the advent of new media such as television and the Internet, the poster is losing its original significance. It has ceased to be an art form or a means of agitation. Despite this, the poster is still in demand as outdoor advertising.

No, this is not an advertisement for sleeping pills: copywriters are trying to sell us Softlan fabric softener. It is so fragrant that a freshly laundered sweaty wrestler becomes cuter than anyone in the world. A useful feature, but we would not advise you to use such an air conditioner in prison. Yes, and we do not recommend using the prison either.
YandR, Malaysia, 2008

Grief in the same boat

Before you is an advertisement for the once revolutionary, and now already familiar, active street noise suppression system from Bose. The main character does not hear how an insidious killer waterfall crept up to him. The story doesn't look very optimistic, but optimists don't listen to music, shutting themselves off from society. That is, the target audience is covered!
Bose, USA, 2006

Beast Guys

The battery manufacturer warns us about what children will do if their toys suddenly run out of electricity. There are other pictures in the Don't Let Their Toys Die series: children paint dogs, tape each other to the carousel, and so on. It looks like the Energizer is the last barrier that separates the normal kids from the kids of the corn. Energy barrier.
DDB, South Africa, 2007

comic odyssey

Advertising students at the University of Texas advertise a telescope that can't yet see behind the Moon, but shows it from the front in frightening detail. The US flag says "Made in China". However, the Moon itself may also be Chinese-made.
Texas Creative, USA, 2007

paper menu

The gods of world ketchup building - the Heinz company approved this creative, in which everything is clear and without words: lunch without ketchup is gray and tasteless, like pieces of cardboard. We also do not like gray cardboard, we prefer to color it with felt-tip pens. It tastes better, especially if the felt-tip pens are filled with alcohol.
Leo Burnett, France, 2007

Top Traveler

The Belgian master of creativity proves that only the Lazer helmet is the cyclist's most durable organ. It looks convincing, but there is a better idea: to put the whole bike with the driver in a huge protective helmet. Wow, we googled, such a system already exists and is called a car.
Duval Guillaume, Belgium, 2008

11 promotion friends

Such a shot is featured on the back of Sports Illustrated with the slogan "Photo retouchers screw up when they're hungry." There are 11 errors in the image. Buy yourself an Orion telescope from the previous page and try to find them all. (Correct answers at the end of the article.)
BBDO, USA, 2016

reverse current

And here is the response of the Energizer battery artel from competitors from Duracell. This ad says "Some toys never die" and there's something Stevenking creepy about it. What unites the advertisements of both manufacturers is the agreement on the issue that the world of childhood is all evil and darkness. It's hard to argue with that. Take all the kids to one Burger King and...
Grey, Singapore, 2013

Clear Guys

A witty, even action-packed advertisement for the Nikon S60 camera says that it has the super ability to recognize 12 faces in the frame. A good trick - literally and figuratively! Advertisers from Singapore came up with a whole series of similar stories, but we are curious how this particular episode ended. Did the Papuans eat the tourist? And the photographer? And if they ate both the tourist and the photographer, then who owns the copyright for the resulting photograph?
Euro RSCG, Singapore, 2009

The food has arrived

A Fiat Panda advertisement, slightly adapted for driving through the countryside, shows a chicken as it appears to a seven-year-old girl named Lucia. And a completely logical conclusion was made: we all need to get out of the city sometimes. Yes, we asked the chickens how they imagine the city girl Lucia. They depicted a spinner-smartphone hybrid riding a pink pony.
Leo Burnett Iberia, Spain, 2007

Long distance catcher

The Volkswagen Touareg crossover is advertised in a particularly sophisticated way - so that you can’t immediately figure out what is wrong in this picture. But, even when the humor becomes clear, there are many unanswered questions: did the hero eventually catch the car, did he get to where he was going, did he turn out to be a maniac or an escaped convict, as always happens.
Pristop, Slovenia, 2007

Burenka from McDonald's

It is not very clear why the client paid money to Finnish copywriters. After all, they stupidly took and photographed how McDonald's whipped milkshakes are made. No fantasy!
DDB, Finland, 2009

blood vacuum

Attention: this is an advertisement for Rowenta vacuum cleaners created in Germany. We all know that the Germans have a tight sense of humor, but in everything related to weapons, they are gurus. Therefore, treat the picture with the utmost seriousness and composure. If a vacuum cleaner in the hands of a hunter is more effective than a shotgun, then one can imagine the weapon of the next world war. You see how much secret information can be gleaned from public materials. Intelligence agencies call this process intelligence based on the analysis of open sources of information.
Publicis Frankfurt, Germany, 2009

sponge cat

In Kyiv, too, there are lovers to laugh. Especially when it comes to such human grief as a hangover. "Hangovers are dangerous," reads a poster designed for an Alka-Seltzer. The fate of the kitten is unknown. Perhaps he is hiding from torture in Russia and lives next to you.
Provid, Ukraine, 2008

Eyes of disappointment

Watch out, yeti!

The most technically difficult advertising plot, since in order to promote the Skoda Yeti car, a real yeti had to be skinned. Therefore, the advertisement was created in China - the only country in the world where Bigfoot hunting is not only legal, but also encouraged, as yetis constantly terrorize Chinese villages. They trample the rice and noodle crops, even the garden gnomes do not stop them.
Leo Burnett, China, 2015

FIRE, WATER AND MORE JALAPENOS

No photoshop. Just one brilliant idea: take photos of real fires of Burger King restaurants and concoct an incendiary advertising campaign out of it.

The reports from the fires in Italy and the United States seemed to the marketing department to be the perfect proof that their burgers are made on an open fire. And the religious feelings of burgerophiles dictate that true roasting requires a specific fire, and not some half-measures in the form of electric grills and microwaves. The idea came to advertisers not out of thin air, but after they caught the eye of statistics stating that since 1954, more Burger King restaurants around the world have burned down than any other. Use this experience if you open a network of chebureks "Pelmennaya shaurma". Just before burning, kick out the clients, otherwise they will quickly run out. David Miami, USA, 2017

MAXIM found 11 photoshop glitches in the picture:

a double pupil of the right eye, a hand on the shoulder, a glue line on the forehead, a double earring, a double curl, a broken chain on the neck, a broken swimsuit strap, a displaced navel, the rest of the bag in the hand, the missing piece of the leg in the fold and the failure of the horizon line.

A poster is a type of printed advertising or a bright information publication that is large in size. It is designed to fulfill its main task: to attract the eye of a potential consumer and inform the viewer. A poster will be effective if it has a thoughtful design, is placed in a public place with high traffic, and can be seen clearly and from afar.

• A3 (budget option);
• A2 (optimal and most popular format);
• A1 (large posters);
• A0 and more (ultra-wide image posters).

Order an advertising poster - price in Moscow

The cost of advertising posters depends on the method of printing, format, number of copies, as well as post-print processing technologies. Printing house "Format-A" has its own automated production, which allows you to quickly fulfill orders of even very large circulation. Due to this advantage, the printing house offers the lowest and most affordable prices.

When wondering how much an advertising poster costs and whether it will be a profitable investment, the answer is obvious. One of the most important indicators of the economic efficiency of a promotional medium is the cost of one advertising contact with a consumer. Thus, the price of a poster is slightly more expensive than a regular booklet or leaflet, but it will be seen by thousands of people, and therefore, it is always a much better investment. Moreover, the advertising space is usually rented out for a certain long period of time. One of your posters can be seen by all visitors to the shopping center in a month, and this is an unimaginable figure!

An advertising poster, the price of which in Format-A is lower than that of competing printing houses, is able to profitably present and increase brand awareness, firms, and inform a very large audience of both regular and potential consumers.

Main types of posters

• trade and advertising poster (this copy is commercial in nature and is in the greatest demand);
• propaganda, political (advertising posters for Moscow, the relevance of which increases on the eve of the elections for the promotion and recognition of running candidates);
• social (calling for a healthy lifestyle, the manifestation of spiritual qualities, etc.)
• image (used to maintain the solid status of the company, a good medium for promotions).

Information and advertising poster and its features

Modern cities tend to have a large number of cars and fast driving through the streets. All this leaves its mark on how advertising looks like, which should be catchy, bright, large, contain a minimum of text, but a rich visual range, which should represent an idea-information, a message for the consumer.

Advertising posters to order must not only attract attention, but also have a good view from a sufficiently large distance, therefore it is extremely important that all image elements on it be colorful, readable, large and legible. If the poster is intended to be installed outdoors, the design of the advertising medium should aim for weather resistance.

The content of the promotional media is usually extremely concise and understandable - these are the most significant elements in the form of a graphic spot and an advertising message. Most often, posters contain a memorable slogan, an image (photo, drawing or sketch) and contact information. A well-chosen slogan is able to capture the emotional state of the person behind the brand when viewing the poster.

How and where to order an advertising poster?

Printing house "Format-A" offers convenient terms of cooperation for customers. You can contact our representatives by calling by phone, ordering a call back, sending an e-mail or arriving at the address. The order is carried out in a short time, we can deliver it directly to the office, and regular customers are provided with discounts and the possibility of post-payment with a delay.

In other words, we do everything so that you can buy advertising posters on the most comfortable terms!

Ordering an advertising poster is always a profitable and quickly paid back investment, because such a popular type of outdoor advertising has a huge number of advantages. It is likely that a bright, eye-catching poster with an interesting idea will retain its leading position in the advertising market for a long time to come. And who knows, maybe it will go down in advertising history? Into a collection of banners that exist all over the world?

Process of creation effective advertising poster differs in laboriousness and complexity, it is necessary not only to draw a picture and choose an inscription, but also to make an advertising poster effective. Advertising has only 5-7 seconds to attract the attention of a potential consumer and arouse real interest in him.

In production, a huge number of details must be taken into account in order to be truly effective. The general rule is that posters should be concise and simple, this will allow per person.

Images

The human brain perceives the received information in a mirror way. It is known that the right hemisphere of the brain specializes in processing non-verbal information (pictures, images). This means that images or logos should be placed on the poster on the left side and text on the right side. Such a human brain perceives faster.

It seems that the picture is on the left, but the image of the human eye between the lips causes rejection

Colors

Color images grab 40% more people's attention than black and white images. Posters it is recommended to do it in color so as not to lose part.

When choosing a color scheme, you can focus on the corporate colors of the company. If other colors are chosen, then they should be combined correctly. For example, contrasting colors are more noticeable to the human eye, while their wrong combination can be repulsive. A successful combination of colors allows you to talk about a positive emotional reaction of a person. It is preferable to use several colors than the whole palette.

Explicit enumeration of colors complicates the perception of the text

Fonts

The main requirement for the text is a large and noticeable font. So that it can be seen from afar what kind of service, product is advertised.

The main rule to apply to fonts is the rule of three: readability, punctuation.

The spacing between letters, their thickness and size, font style - all this affects the readability of the text. It is important that the text is uniform, bold or underline accents should be placed in the most important places. In one advertising text it is worth combining no more than 2-3 types of fonts, since a single text style is perceived better.

Fonts must be used with a certain logic. For example, gothic fonts are appropriate if quests or excursions to a haunted castle are advertised, but not for advertising office furniture.

This ad is unreadable.

Space

A lone image is more likely to attract the attention of people passing by than a crowded cluster of objects. A large bright image can evoke the necessary associations and be remembered by the audience.

A large number of pictures on the poster distracts from the advertising message

Associations

Humans have excellent associative thinking. It is recommended to use this approach if possible. advertised product. It is necessary to choose an item that can be associated with the promoted brand or product. This will increase the memorability among.

Controversial poster, as most people have a painted man does not evoke pleasant associations

Arguments

To advertising was selling, it is recommended to add arguments to it that will help you make a choice in favor of your particular product. For example, the “before and after” technique allows you to visually show the benefits of the product. You can use rational arguments, such as offers to buy goods with discounts.

An attempt to cite favorable prices as an argument was unsuccessful due to the ambiguity of the image.

advertising poster- the most popular way of promotion in outdoor and indoor advertising, is characterized by low cost and good memorability. can be placed in elevators, hostels, shopping malls, and kindergartens - there are a huge number of places where you can run an effective campaign. can help you find the best placements based on your business, target audience, and budget.