The first point with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing (including hair extensions);
• Manicure and pedicure (including nail extension);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Sunburn in the solarium.

Market analysis

Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential customers of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.

Business organization

This paragraph provides a description of the registration of entrepreneurial activities, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical culture and health-improving activities (massages, solarium).
3. 85.14 Other health protection activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail trade in cosmetics and perfumery goods.

A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo (100-150 $);
• Website development and promotion ($150-350);
• Printed handouts: flyers, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote the institution using the website, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Solemn opening ceremony with drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a complex of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away the “unreasonable price”.

Pricing

Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction - 4.

Nail care

• Manicure - 5;
• Pedicure - 11;
• Paraffin therapy - 4;
• Nail extension - 12-30 depending on the technology.

Depilation and epilation

• Leg depilation - 8;
• Depilation of the hips - 8;
• Depilation of hands - 8;
• Armpit depilation - 6;
• Classic bikini - from 8;
• Deep bikini - 18;
• Electrolysis - 16/hour;
• Laser hair removal - 4.5 / 1 sq. cm;
• Photoepilation - from 55.

Cosmetology

• Ultrasonic facial cleansing - 26;
• Whitening with vitamin C - 15;
• Facial massage - 12;
• Facial peeling - 30-60;
• Correction of mimic wrinkles (botox, relatox, xeomin) — 4/unit;
• Anti-couperose program - 29-38;
• Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

• Massage - from 13;
• Lymphatic drainage massage - from 23, general - 70/hour;
• Vacuum roller massage - 15/session;

Wrap

• Honey - 20;
• Algal - 23;
• Chocolate - 23;
• Thermal wrap - 46.

Solarium

3-4/10 minutes.

Production plan

In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.

Room requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the working area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe - 9 sq. m;
2. Hairdresser's room - 15 sq. m;
3. Make-up artist area - five square meters;
4. Manicurist zone - 6 sq. m;
5. Massage room - 11 square meters;
6. Cosmetology room - 10 sq. m;
7. Solarium - eight square meters;
8. Utility room - 3 sq. m;
9. Shower - three square meters.

Renting such a room will cost about $ 900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):

The waiting area

• Reception desk - 300;
• Cash register - 180;
• Computer, phone - 300;
• Wardrobe for things - 230;
• LCD TV - 240;
• Sofa - 150;
• Coffee table - 70.

hair salon

• Two armchairs- 300-400. A good selection of inexpensive hydraulic chairs is provided by the Image Inventor brand.
• Workplace with a mirror(two) - 300. Image inventory or Panda.
• Sushuar- 150. An inexpensive one can be purchased from the Profreshchenie company, a more expensive and better option - from the Italian company Vision.
• climazon(two) - 550. In the middle price category, Polish Harmony, Italian EGG, Ceriotti are popular.
• Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventor.
• Washing- 130. Recommended and high-quality for little money - Italian Laguna, "Sonata" from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) - 96. Modus, Artecno.

Nail care cabinet

• Manicure table - 90. The best options are offered by Artecno, Madison, Euromedservice.
• Rack - 110. Artecno.
• Manicure apparatus - 300. Saeshin, Euromedservice.
• Manicure hood - 60. Ultratech.
• UV lamp - 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax traps, paraffin therapy equipment – ​​100. Yoko, Madison.
• Shelves - 75. Lemi, Armando.
• Bath for pedicure - 30. Polaris, Refreshing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Visage

• Armchair - 40. Image master, Lemi.
• Mirror and table - 230. SalonISPA, J-Mirror.

Beauty parlor

• "Toplaser" for photoepilation - 4600.
• Apparatus for vacuum-roller massage "Diflexi" — 5300.
• Pressotherapy apparatus "Bloomoon" — 2300.
• Device for ultrasonic peeling SILVER FOX - 320.
• Master's chair - 75. Madison, Gezatone.
• Couch - 200. Madison, Image Inventor.
• Beautician's table - 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage bed – 200. Cesare Qaranta, Belberg.
• Massage table – 40. Belberg, Diacoms.
• Couch for wrapping (spa-couch) - 1800-2000. Relatively inexpensive and convenient options are Livia, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, consumables, uniforms for workers (three sets per person).

Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• Londa;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dikson;
• BaByliss;
• Moser;
• hairway.

Cosmetics and make-up tools:

1. dive;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Tools and supplies for nails:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• redmond;
• Vitek;
• scarlett.

Wrap cosmetics:

1. Algotherm;
2. Blue
3. Arabia Organic.

organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.

The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and repair of premises, decoration;
3. Technological and engineering design, carrying out the necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also on , for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

• The emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the list of procedures.
• Deterioration of the market situation, reduced solvency. The development of additional proposals, the introduction of special programs, and the holding of promotions will help. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you will not lose visitors.
• Theft. A burglar alarm and property insurance will help to save you from this.

Financial plan

Let's look at the financial model of the business.

Capital cost ($)

• Registration with the IFTS, obtaining permits - 1000;
• Rent for the year ahead - 11 thousand;
• Interior design development - 1500;
• Engineering design - 700;
• Technological design - 400;
• Repair of the building, premises - 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
• Finishing, purchase of decor items - 3000;
• Appliances, furniture, equipment - 38 thousand;
• Purchase of consumables - 3000;
• Advertising - 1500;
• Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Costs per month (USD)

• Wage fund - 1500 (masters work piecework);
• Bookkeeping - 250;
• Purchase of consumables - 1000;
• Advertising - 200;
• Utility payments (including garbage collection) - 100;
• Unforeseen expenses - 150.

Total- 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about $20-40. The revenue in the first 4-6 months will be about $7,000, and the net profit (including the salary of the craftsmen) will be about $2,000. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.

Only a detailed plan of that, you can begin to act. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.

What exactly is a business plan? Written correctly and clearly, it will be the beginning of a successful business. Without it, a start in a new endeavor is devoid of any meaning and further development. In addition, it is a painstaking and time-consuming process. From literacy and a responsible attitude to writing a business plan, how the fate of the whole idea will turn out largely depends.

1. Summary of this project

The gist of the material below is how to open a beauty salon, capable of providing potential consumers with a high-quality service for face, body care,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growth of the standard of living of Russians, approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or untidy. Many women take care not only of their hair and nails, but also rejuvenate their face, correct figure flaws and fight cellulite, realizing that salon procedures are much more effective than home care. More and more men and young people are becoming today's visitors to beauty salons. The income of owners of modern beauty salons depends on the size of the premises. The larger the total area of ​​​​all the premises of the cabin, the greater the amount of net profit. This must be taken into account when designing, because in accordance with existing standards, auxiliary rooms must also be provided in the cabin. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many customers as possible.

2. Industry features and company description

The purpose of this project is to determine how to organize your beauty salon, which provides a wide range of services based on various areas: hairdressing, cosmetology, nail services, massage. It is necessary to organize its work in accordance with all service standards. Such services are now available to a large number of people.

As a rule, beauty salons are premises with a sign and a separate entrance, located on the lower floor of houses, preferably on the red line. It is preferable that this be a room located on a busy site, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of ​​\u200b\u200bwhich will be divided as follows:

• Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m 2;
• Hairdressing salon for three chairs for haircuts, styling and curling hair - 30m 2;
• Special room for hair care, in which washing and hair coloring is carried out - 15m 2;
• Combined room for manicure-pedicure and nail extension services - 12m2;
• Massage room - 15m 2;
• Solarium - 14m 2;
• Beautician's office - 9m 2;
• Staff rest room - 14m 2;
• Utility room - 11m 2.

IN salon business plan expenses included:

• for the repair and equipping of the premises in the amount of 260,000 - 310,000 rubles;
• start-up costs for registering an enterprise, personnel, marketing - 550,000 rubles.
• rent of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

1. Services of a master hairdresser and hair stylist (haircuts, dyeing, styling, hair styling);
2. Manicure.
3. cosmetic procedures;
4. Various types of massages and wraps, specialized body skin care (anti-cellulite procedures);
5. Solarium and SPA procedures, which are an excellent opportunity to expand the list of services.

Nowadays, hairdressing services are important, but they are no longer the main ones. As practice shows, the owners of beauty salons reduce the number of hairdressing chairs by increasing the space for physiotherapy, which are much more profitable than classic ones. In fact, a meter of a hairdressing salon brings in three times less income than a square meter of space devoted to beautician procedures.

The advantages of this salon should be offered:

• a wide range of procedures provided;
• affordable pricing policy;
• quality service;
• the courtesy of the staff and the competence of the administrator.

Table 1 Price for services provided

The provision of the listed services of a beauty salon requires the issuance of relevant permits.

4. Increasing sales and marketing

The salon carries out its activities aimed at serving the population with an average and above average income level. The main activity of the salon is aimed at meeting the needs of its visitors in high-quality hairdressing services, services of nail service masters, massage and cosmetic manipulations. A high level of professionalism, quality service, a suitable location and time of service - these principles will become fundamental in the salon's activities. The current salons are gaining the upper hand by increasing the list of services. The main principle is that the client can get all the procedures in one place, without running to nearby establishments. But it would be nice if the salon acquired a few highlights that no one else has nearby, adding some popular service to the range. It can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists who can solve these problems. As a result of these actions, the salon planned for opening has many advantages over its competitors, providing a wider range of services with excellent quality. Service is provided on a first-come, first-served basis or by phone.

5. Project implementation plan

The salon is located in a residential area surrounded by high-rise residential buildings, next to a transport interchange, retail space, cafes, supermarkets, office space and banks.

Salon organization costs:

• Layout of the premises and repair - 260,000 rubles.
• Selection of employees - 8,000 rubles.
• Purchase of equipment - 748,950 rubles.
• Installation of equipment - 47,000 rubles.
• Advertising events - 63,000 rubles.

Total: 1,126,950 rubles.

The given figures are averaged and may vary depending on the functional features of the equipment, the manufacturer and the quality of the purchased material. The beauty salon business plan contains a detailed description of the equipment of each functional section of the cabin.

Tab. 2. Equipment purchase costs

The management of the organization of the salon is assigned to the administrator, the staff provides for the presence of six hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with appropriate professional training, confirmed by a diploma of graduation from an institution of a special profile. The main requirement for employees is their competence, ability to work with visitors, conscientious attitude to work.

Table 3 Payroll and staffing

The term for the implementation of this project from the initial registration of documents to the start of the operation of the salon is about one quarter. Management is carried out by the owner of the beauty salon. It is he who conducts business planning for the salon, looking for new ways to promote, analyzes the results of its activities in terms of key performance indicators. The manager is subordinate to the administrator, who performs management functions and to whom the service personnel are subordinate.

6. Planning of financial costs:

6.1. Preparatory period - 1,130,950 rubles.

6.1.1. Costs for registration and obtaining permits - 27,000 rubles.

6.1.2. Creation of the concept of the premises and repair - 260,000 rubles.

6.1.3. Recruitment activities - 8,000 rubles.

6.1.4. Purchase and assembly of equipment - 798,950 rubles.

6.2. The main stage - 494,200 rubles.

6.2.1. The fee for renting the premises is 72,000 rubles.

6.2.2. OT Fund (salary) - 356,200 rubles.

6.2.3. Purchase of consumable materials - 20,000 rubles.

6.2.4. Marketing - 26,000 rubles.

6.2.5. Payment for the services of an accountant - 11,000 rubles.

6.2.6. Payment of utility bills - 12,000 rubles.

7. Calculation of business efficiency for organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with reaching the planned sales volumes of services, the payback will grow, which will lead to minimization of risks. It is planned that this project will bring the estimated profit immediately after the opening.

During the operation of the salon, certain risks may arise that must be calculated when planning its activities:

• The emergence of competitors;
• Reducing the solvency of potential customers;
• Possible theft;
• Natural disasters and natural disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using the step by step instructions provided by beauty salon business plan possibly on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help with the solution of a particular problem. As a rule, the cost of organizing a salon will justify itself within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon can be loaded to the maximum, it will be ready and begin to function. And by the spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.

So. You have firmly decided to become the owner of a popular business and write a sample beauty salon business plan to start with. Before proceeding with targeted financial investments, you should dwell on the problem of the demand for business in your region and answer the question: for whom?

Beauty Salon Business Plan Development: Market Analysis

Beauty Salon Business Plan: Collection of Documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (on ownership, charter);
• Lease agreement (if any).

SES conclusion

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels * ;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Permission to carry out trade in related products (from the administration and SES);
• Agreement with the Housing Office for maintenance (electrical wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;
• Certificate of conformity * ;

(*) - issued on a voluntary basis and if necessary;

List of personnel documents

Documentation on personnel records includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal acts establishing the interaction of employees, the procedure for work and maintenance.

The list of documentation must necessarily contain the personal files of each employee, their work books, liability agreements, a briefing log, work schedules, vacations, etc.

Important : For lack of documents, the labor inspectorate has the right to impose a fine of up to 50 thousand rubles, or suspend the organization's activities for 90 days.

The location of the beauty salon plays an important role. But even more scrupulously it is necessary to approach the design of the salon itself.

Some organizational moments of opening a beauty salon

A detailed beauty salon business plan contains the following key points:

The choice of the position of the salon

The determining factor for successful business is the location of the enterprise. It is desirable that the salon is located on a busy street, with high traffic, convenient parking. Another condition is the absence of a number of competing structures. All of the above refers to a standard set of factors that affect revenue volumes. Often consider the option of locating the salon inside a shopping or office center.

Requirements for the premises

The premises must comply with:

• First of all - the norms of SES;
• Secondly, the style and purpose of the organization - a beauty salon.

Outside equipment requirements

It is desirable to have:

• Showcase windows;
• Protection against precipitation in the form of a visor at the entrance to the salon;
• Placement of pillars, advertising signs near the salon;

Mandatory conditions:

• Central entrance from the street;
• Location on the 1st floor. The exception is salons located in shopping (office) centers where there are escalators or elevators. In this case, the placement of a colorful sign is possible on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area - 100 m 2;
• Ceiling height - min. 3 m, not including finishing;
• Ability to connect units operating from 220V and from 380V;
• At least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of water supply to each room of the cabin (for this, it is necessary to provide for a margin of at least 30 cm in height or a basement, which will allow communication to be carried out in the floor);
• Separately mounted ventilation duct;

Salon equipment

Consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to designate a list of services that the service will provide. A detailed beauty salon business plan contains the following list, recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for the care of feet and hands).
3. Cosmetic services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creation of the client's image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser's inventory, furniture, number of mirrors, chairs, etc. contains a ready-made beauty elephant business plan.

Personnel Requirements

In addition to the head, the beauty salon for 20 persons includes the following staff:

1. Salon manager with a combination of the work of an accountant, who purchases materials, equipment, inventory and household materials. In other words, the organizer and business executive who maintains all financial statements. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to delimit responsibilities into several units.
2. Hairdresser-universal (2 people for the service of the female half, 2 people for the men's room).
3. Cosmetologist with a combination of the work of a makeup artist, consultant. (1 unit).
4. Make-up artist with a combination of the work of a make-up artist, stylist, cosmetics consultant. (1 unit).
5. Manicure-pedicure master (at the initial stage, they took one unit, with an increase in the number of clients, you can take an additional one master).
6. Masseur, combined with the work of a spa therapist, chiropractor.

• Spa business plan.

Financial calculations

An example of a business plan for a beauty salon, in addition to organizational issues, should contain some calculations and figures that provide theoretical prospects and profitability of the enterprise.

The calculation of profits for enterprises of this direction and scale is calculated based on an analysis of the activities of similar structures. As a rule, a beauty salon in rare cases is loaded by more than 50%, and we will proceed from this.

Expenses

• Room rental - 50 thousand rubles. monthly (in case of purchase - at a time from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, design of the premises from 1 million rubles.
• Related costs 500 thousand rubles;
• Salary of hired personnel - 1200 thousand rubles. annually.

Total: 5700 000 rub.

Income

With a planned capacity of 20 people, taking into account the incomplete workload, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year, (when buying a room).

Summary : when analyzing a business plan for opening a beauty salon, it is obvious that the payback of the enterprise comes after a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name, it is better to coordinate this moment with a psychologist. Good luck!

A business plan is a comprehensive plan for the development of a company, which, on the one hand, is a reporting and financial document, on the other hand, is a document to justify investments. It is necessary for the purposeful activity of any enterprise, as a means of self-realization, it is indispensable when establishing contracts with partners and creditors. It should disclose the essence of entrepreneurial activities, a description of the enterprise, its actions in the market, its organization, as well as the conditions under which the entrepreneur is successful.

The purpose of the course work: to develop skills and abilities in business planning.

Objectives of the course work: substantiating your own business idea, calculating the cost of implementing the idea, marketing justification and determining the market capacity, determining the profitability of the business and the break-even point.

For many private enterprises, including this enterprise, this topic is relevant, because. this it plays a big role for the given enterprise in that branch in which it is going to be engaged. And today this topic is in the first place. without planning, there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and eventually to its closure.

The essence of this topic lies in the fact that without planning an organization will not exist for a long time, that such an organization by all this closes its own prospects for the future, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of products and for search for the industry that will be more profitable in a certain period.

Summary

The goal of the project is to open a beauty salon located at the address: 37 Sovetskaya St., Chaikovsky, Perm Territory. The salon is designed to provide beauty services to residents of the city and the surrounding area.

The organizational and legal form of business is individual entrepreneurship.

The project is implemented by an individual entrepreneur.

The activity of the salon is aimed at meeting the needs of people to care for their appearance, of any age and regardless of income level.

Funds for the purchase of equipment and materials are provided by an individual entrepreneur.

Main competitors: Chocolate Beauty Salon, Kalinka Style, Style, Sakura.

The premises for the implementation of the salon's activities are rented.

With the planned workload of jobs:

Full cost - 959658 rubles;

Sales proceeds without VAT - 1343521 rubles;

Net business income – 328307 rubles;

Profitability of the company's services - 34%;

Break-even point - 4550 services.

1 Business justification

Beauty salon "Aphrodite" of an individual entrepreneur

Chepkasova E.V. is located at the address: Perm Territory, Tchaikovsky, st. Sovetskaya d.37

The essence of the business is to provide the population with services for various types of care for the appearance and making a profit.

Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this institution.

It is known that 80% of people lead an unhealthy lifestyle, do not observe the regime of work and rest, pay little attention to their appearance. If you are a modern person, loaded with work, problems, and have no time to think about yourself, entrust this to the professionals of the Aphrodite beauty salon.

Properly done work by professionals will give you a chance to feel more modern and going step by step with fashion.

At the moment, there are several beauty salons in Tchaikovsky, the Aphrodite salon will provide a wide range of services for both young and old people. The program includes a house call. A system of discounts will be organized for regular customers and pensioners.

Provided in the beauty salon "Aphrodite" will be the following types of services:

Figure 1 - Types of services

1 Different types of services:

Manicure - The unique regenerating and moisturizing effect of a hot manicure can be compared to the effect of paraffin therapy, but, unlike paraffin therapy, hot manicure has no contraindications. As you know, people with damaged skin of the hands, on which there are microtraumas, cracks or pimples, cannot use hot paraffin baths, but warm cream or oil baths in such cases can be used and even necessary.

Pedicure - For these procedures, the most modern cosmetics are used, containing natural ingredients - thermal water, mud, algae, plant extracts.

To relax the feet and prepare them for the main pedicure procedure, hydromassage baths with sea salts are used. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinder, which painlessly and effectively removes corns and calluses, and also perfectly levels the surface of the nails. After processing with a grinder, a special composition is applied to the skin of the feet, preventing the appearance of new corns.

Softening the skin of the feet and heels contributes to the use of fruit acids. And for cleaning the feet, large and small scrubs are successfully used.

Nail extension is an artificial lengthening of the nail with the help of special materials that not only lengthen the nail, but also strengthen its structure.

The first real fact about nail extension with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extension with artificial tips). nails glued to natural ones), and if it breathes (in the case of forms that are only attached to the tip of the nail), then it is not enough.

The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extension, the occurrence of fungi and bacteria between natural and artificial nails is excluded.

Well, the third real fact about nail extension with gel, acrylic or silk says that when using high-quality acrylic or gel materials that do not contain methyl methacrylate (MMA), nail extension is an absolutely safe procedure for a woman's health.

Eyelash extensions - the master, using special tweezers, glues artificial eyelashes to the base of your natural eyelashes. By and large, eyelash extensions are the same, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First, the master, using a special tool, must remove makeup from you and at the same time degrease the skin of the eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.

Eyebrow shaping is the removal of hairs in a certain shape. First, the master disinfects the client's eyebrows and tongs for work. Next, the hair is removed (if necessary, and a haircut) in the form chosen by the client. After this procedure, it is necessary to lubricate the eyebrows with a moisturizer. Eyebrow correction should be carried out 1 or 2 times a week as the hairs grow.

Eyebrow coloring is a change in the color of the eyebrows (the color is chosen by the client). This procedure lasts no more than 15 minutes. On the initially prepared eyebrows, paint is applied in the shape of the eyebrows. Then, after 5-15 minutes, wash off and lubricate with a moisturizer. Paint defects are washed off with a special liquid.

Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, a nail design with a floral ornament will be good in summer and spring, and snow-white sparkles and holographic glitter will be more suitable than ever for a New Year's party. There are many types of nail design, such as glitter design, brush and paint drawings, three-dimensional design, acrylic, helium, aquarium design, sand, design with dried flowers, feathers, artificial elements.

Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give up its heat. Paraffin allows you to warm up the skin under itself by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetics that were applied under paraffin, in a larger volume and at a higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, in order to moisturize and soften the skin.

Paraffin therapy allows you to remove swelling, improve skin microcirculation, assist in the disappearance of bruises, slow down the aging process of the skin, give the skin additional hydration and nutrition.

2 Consultations of highly qualified specialists.

3 Call a specialist at home.

Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty salon "Chocolate", "Kalinka style", "Style", "Sakura".

♦ Initial investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%

A presentable appearance is important to many people. They are ready to invest in special procedures, cosmetics, visits to specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, opening a company in the field of beauty has great potential and profitability.

As in any other serious business, the first step to success is to write beauty salon business plan.

Why open a beauty salon?

1. Such a business in the future can be developed into a whole network of salons.
   In this case, the name will start working for you, and new investors for the business may appear.
2. To get started, a minimum staff and a set of equipment will suffice.
3. For a beauty salon, it is not necessary to rent a large room.
   If there is enough space for 2-3 masters (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company.
4. Business demonstrates high rates of development.
   After all, even in times of crisis, people try to allocate money for personal care.
5. The initial investment is relatively small.
   At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty Salon Business Plan: Planning

Project Summary

A business plan for a beauty salon begins with a summary of the future enterprise.

This is the shortest section of the plan, but no less important.

Introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

In this paragraph, the entrepreneur describes in more detail the goals he has set for himself and with the help of what methods he plans to achieve the desired.

The first ones include:

• profit from the organization of a beauty salon;
• development of a step-by-step development strategy;
• analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Company business plan information

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

The location of the salon is most advantageous on a street with a busy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The firm may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, a noticeable sign and clear signs for visitors.

beauty salon marketing plan

In the "Marketing" section of the business plan, the place of the project in the service market is determined, strengths and the presence of competitors are assessed.

The final document should include an analysis and description of the following factors:

1. Trends in the development of the beauty and services sector in the current conditions.
2. Analysis of how the location of the salon will affect the success of the salon.
3. Information about the client base: age, gender, income level, etc.
4. Analysis of the advertising campaign that will be undertaken during the opening of the salon and its promotion.
5. Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to the placement of the company, as well as its promotion, there is every opportunity to obtain a constant stable flow of customers.

Target audience of the project

The largest part of clients of beauty salons in the current business plan is represented by women aged 25-34. However, in recent years, the segment represented by teenagers aged 14-18 has also been growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

The average level of income of the target audience depends entirely on the type of salon. Obviously, VIP class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, for visitors to economy-class firms, an income of 20-30 thousand rubles is typical. per person.

Salon advertising campaign

However, there are several options for an inexpensive but effective advertising campaign for the current business plan:

• Adding to maps.
  Many customers are looking for a salon on request a la "kiy-gorod metro haircut".
  To get into the results of the issuance, usually you don’t even have to pay extra. So be sure to pay attention to these directories on a geographical basis!
• Gift certificates.
  You can’t even imagine how often people give each other pre-paid beauty salon services.
  This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new customers to you.
• Advertising on the forums.
  The female part of the Internet space spends quite a lot of time on forums. And trusts the recommendations received there.
  If your services are recommended in one of the popular communities, expect a stream of new customers.
  The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only secure a damaged reputation for yourself.
• Social media.
  In the modern world, the development of a company without representation in social networks is almost impossible.
  For starters, you should create accounts on Vkontakte and Facebook. The rest of the chains increase brand awareness, but rarely have a significant impact on sales.

Project Services

To determine the list of necessary equipment, consumables and employees, you need to establish in the business plan a list of services that will be provided in the beauty salon.

1. Hair care: men's and women's haircuts, hair styling, wedding and evening hairstyles, hair care with special products and procedures.
2. Nail care: a full range of activities dedicated to pedicure and manicure.
3. Services of a cosmetologist.
4. Skin care: procedures using special cosmetics, massages. When expanding the list of services, this can include a solarium.

Salon staff

The organization of a beauty salon requires the following employees in the state:

• Administrator.
  Responsibilities include: taking orders, purchasing inventory, managing finances, coordinating the work of other team members.
• Hairdresser.
  Since women's haircuts are statistically more popular, it is necessary to hire two universal masters for the women's room and one for the men's.
• Masseur.
• Master of nail care.
  At the initial stage, one person is enough.
  Subsequently, the staff may expand.
• Cosmetologist, who also performs the duties of a make-up artist.

The staff at the time of opening the salon will be seven people, with the exception of the head.
Labor Code duties, shift schedule, salary - all these data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project Implementation Schedule

With the help of a project implementation plan, scheduled by months, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is assigned and a description of the necessary actions is given.

1. The future owner of the salon registers as an entrepreneur, draws up a state of emergency, orders a seal.
   The necessary permits for work are also issued.
   The last item may take several months. For example, in order to obtain fire safety papers, the salon premises must already be repaired and brought into line with the standards.
2. Looking for a space for a beauty salon.
   This process can also take a long time, because the lion's share of success depends on the future location.
   Therefore, there is no need to rush.

1. Equipment for the work of craftsmen, a recreation area (TV, coffee machine) and an administrator's place (computer, printer, telephone, modem) are ordered.
   It is necessary to specify who and in what time frame will deliver the products.
2. The found premises are repaired by an invited team of specialists.
   You can decorate the interior on your own if the budget is limited, and it is not yet possible to invite a designer.
3. The search for employees for a beauty salon begins.
4. An advertising campaign is launched, which will continue for as long as the salon exists, and a budget will be allocated for this.
   Until the moment of reaching the break-even level, financing should be especially active.

1. Purchased equipment is installed and connected.
   The finishing touches are being added to the interior design.
2. The staff, if necessary, is instructed (fire safety, first aid) and trained in additional skills.
3. The beauty salon is ready to open.

Cost of opening a beauty salon

To calculate indicators for such an important section as " Beauty salon business plan: finance”, use indicators of similar organizations and data on the cost of the most common services.

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	TV	-
	Hanger	-
3.	Barbers' room: women's and men's	365 000
4.	Manicurist's place	100 000
5.	Place for masseur	125 000
6.	Place for beautician	425 000

P.S. This does not include the cost of the premises, which are included in the "Monthly expenses: rent" section. In the case of buying premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Based on the amounts given in the business plan, it is possible to calculate the expected profit and the rate of return on the project.

what to consider when opening a beauty salon -

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Revenue and payback of a beauty salon

For inclusion in beauty salon business plan In the section describing the payback of the project, it is important to indicate the estimated monthly income.

For this business the nature of seasonality.

The peak of clients falls at the end of spring, when clients want to renew themselves, meet the warmth with beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and a decrease in incomes of the population. The next peak falls on the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.

With an average cost of a service of 300 rubles and the presence of three masters in the staff, the income from haircuts and styling per month will be:

3*10*600 = 18,000 rubles a day, 18,000*30 = 540,000 rubles.

According to the same scheme, income from the work of a nail care master, cosmetologist and masseur is calculated.

A manicure and pedicure master brings about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.

The total income for the month according to the business plan will be: 798,000 rubles.

Monthly expenses are deducted from this amount. Based on these figures, the payback period of the project can be calculated. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur's path to success begins is. This document does not just allow you to receive investments or a loan from a bank. First of all, he helps the initiator of the project to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put aside. You need to constantly return to it in order to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

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