The popularity of the Doma-2 star after the divorce went up sharply, and with it, incomes also increased.
Olga Buzova took 32nd place in the Forbes rating of the main Russian celebrities that appeared in July 2016. Although her annual income amounted to 50 million rubles, but the place in the ranking is determined by the amount of points awarded for earnings, the number of appearances in the media and queries in Yandex.
The break with ex-husband Dmitry Tarasov unexpectedly became a springboard for another rise in Buzova's popularity and income. Olga experienced the separation painfully and violently, attacks on her ex-husband were replaced by sobs, many scandalous details of their marriage were revealed. As a result, the number of subscribers on Instagram went off scale, they began to vied with each other to invite her to TV programs, where she, with tears in her eyes, talked about the collapse of the family. They sympathized with her and marveled at her sincere ability to so directly and passionately experience grief in front of everyone - it was impossible not to be imbued with her pain.
The fact that Tarasov simply kicked her out of the apartment aroused sympathy, and after the break, Olga was left with nothing: according to the marriage contract, Tarasov got the apartment, car and country house. He even took the Mercedes that she had once given to her.
Fans tried to comfort the abandoned girl: on her birthday, January 20, she was flooded with expensive gifts, including jewelry, watches for 11 million rubles and even a blue Mercedes SUV.
And Olga herself decided to immerse herself in work, which, as you know, heals everything. And on the wave of wild popularity and sympathy for misfortune, in a few months after the New Year, Buzova managed to earn so much that, according to rumors, she was finally able to buy her own apartment, a new luxury SUV and is going to acquire real estate abroad.
Olga Buzova's main source of income is still associated with the Dom-2 project. As a co-host of the show and editor-in-chief of the World of Reality Show for Dom-2 magazine, she receives 50 million rubles a year.
After the divorce, Olga set a record in Runet for the number of subscribers on Instagram: if at the end of 2016 there were about 6 million, now it’s already 9.6 million. Of course, her rates for advertising on her page have also increased: from 150 thousand up to 200-250 thousand rubles per post. Well, the number of advertising publications Olga varies according to need. In November, 64 advertising posts appeared on Olga Buzova's Instagram, on which she earned about 16 million rubles. For comparison: in October, she posted 21 custom posts, and in May 2017 - 38. By the way, if you need to go somewhere for a photo with advertising, its cost increases by 10%. A message with a link to another account is already 20% more expensive than a regular one.
In 2012, Olga Buzova decided to try herself as a designer and business woman. Of course, the case was put on a grand scale. More than 40 C&C by Olga Buzova clothing stores were opened (in collaboration with the Italian brand C&C Milano), where Buzova's clothing line was sold, she presented her line at Moscow Fashion Week. But four years later, the stores closed one by one with a scandal, going bankrupt: it turned out that most of the things were ordered in China and the tags with Buzova's name were pasted on them. And fans often caught Olga on plagiarism: many of the outfits of the novice designer looked like analogues of the world's leading brands - such as D&G.
However, this did not stop Olga. Having ceased cooperation with C&C, she began to produce clothes under her own brand Olga Buzova Design, selling them first via the Internet, and then in one of the multi-brand stores in Moscow. Prices for outfits - 2-5 thousand rubles.
But this is not Buzova's only business. Together with her sister Anna, she is a co-owner of the Bijoux Room chain of jewelry stores (an online store has been opened, as well as three points in Moscow and three more in the regions). According to reviews, mainly “Chinese” quality jewelry is also presented there at inflated prices, and the main customers are fans of Olga and the Dom-2 project. Olga receives about 7 million rubles a year from the sale of her clothes and jewelry.
Recently, Buzova attacked the musical Olympus - with her characteristic assertiveness and ambition. She fights back span by span from the stars of Russian show business, who met her with hostility, but have gradually come to terms with her presence on the stage. This time again, Olga easily accepted the rules of the game and the role of a fighter, appearing on stage in the costume of a warrior - an ancient gladiator, or simply in camouflage.
Having recorded the first song in November 2016, already in February 2017 Buzova became the headliner of the Big Love Show festival. The show received a great response due to the fainting that happened to the artist right on the stage: the overstrain from work on all fronts affected. Each of her five tracks that have appeared at the moment, after the release, became the leader in terms of the number of downloads on iTunes, where they can be purchased for 22 rubles. And here the misfortune became the source of Olga's new success: according to fans, the songs reflect Olga's experiences after the divorce, which captivates the listeners. Olga regularly participates in concerts with this repertoire, explaining that she simply “gets high” on stage and receives good dividends.
Her next move is no less ambitious - recording an album (according to plans, in September) and a solo concert on November 3 in the Izvestia Hall concert hall, designed for 2 thousand seats. The show, for which Olga paid 2 million rubles, is directed by director Alexei Golubev, who created Polina Gagarina's number for Eurovision two years ago. Ticket price - from 2 thousand in the dance parterre to 3-10 thousand for seats in the boxes. Almost everything is sold out, except for the most expensive ones. But there are still not enough songs: according to the singer, she will perform 12 songs, half of which are not yet available. In any case, Olga Buzova will remain in the black.
The TV presenter has also published several books. The most popular was the autobiographical "Romance with Buzova" in 2 parts. It sold about 80,000 copies: after the success of the book, which was published in the amount of 20,000 copies, it was decided to print several additional print runs.
However, Olga's misfortune in family life in the field of book activity played against her and led to her collapse. Everything went wrong with the book "The Price of Happiness", which she presented in August 2016. The project was also designed to amaze the imagination: it was the first perfumed book in Russia. The TV presenter soaked her pages with perfumes that she created on her own - “in collaboration” with perfumer Christophe Laudamiel, who collaborates with the brands Estee Lauder, Tom Ford, Michael Kors and Ralph Lauren.
Corresponded to the scope and price: the book could be purchased for 1700 rubles. At the same time, the limited edition, which also included a bottle of Emotion N1 by Olga Buzova perfume, already cost 5,000 rubles. During the first months, Olga actively advertised the publication, during which time 3,000 copies were sold. But soon the book about her path to success and happiness in marriage with Tarasov became irrelevant, and in November Buzova stopped advertising. In response, the publisher said that he had filed a pre-trial claim against Olga: she should post 1-2 posts per month advertising the book on social networks, since the book was published with the expectation of such promotion: it is of interest primarily to Buzova's subscribers. Or pay 8 million rubles, which are invested in an unsold edition. If it is not possible to agree, at the end of the year the celebrity will be sued demanding compensation for damages. Now the book can be purchased for 879 rubles, according to the publishers, it's good if you can sell one copy a day.
Olga Buzova, like other stars, often becomes the host of events and corporate parties. For one evening with her participation, you will have to pay about 500-800 thousand rubles. She also participates in theater projects. After a divorce and a significant break (Olga tried herself on stage in 2015), in January 2017, Olga announced that she was returning to the theater: in the title role in the play "A Man in Hot Demand". And here it was not without scandal. The star of the series "Kitchen" and "Hotel Eleon" Maria Gorban, who played the role earlier, learned about her resignation ... from fans: no one simply informed her about the change in composition.
In addition, Buzova acts in films. In April 2016, the series "Poor People" was released, where she played ... herself. According to the plot, the hero must write her autobiography for Buzova. “I’m all right with a sense of humor,” Olga explains her attitude to the image of the “stupid blonde” in the film. And after the break with Tarasov, she starred in the film "Burn" by Kirill Pletnev - in company with Dima Bilan. In the new tape, she again plays almost herself: a TV presenter of a popular music show. The premiere is scheduled for November 2017. The actress's fees have not been disclosed.
In general, after the divorce, Olga Buzova's income doubled: now she receives more than 100 million rubles a year. The main part is profit from projects related to Dom-2 (50 million rubles). The rest is income from advertising (40 million rubles), clothing and jewelry stores, as well as concerts and track sales, hosting events and appearing in plays and films.
About herself, Olga says this: “They think that I have achieved a lot, but in fact I am insatiable - in everything.”
Sergey Shnurov / Leningrad
45 years old, divorced, two children, St. Petersburg
Income:$13.9 million (2)
Media/TV mention: 4536 (14)
Requests in Yandex: 4 453 573 (20)
Total score: 64,08
Album. On April 13, 2018 - on the birthday of Sergei Shnurov - the Leningrad group released the album "Everything", the first in four years.
Attitude towards money. At the end of spring, Shnurov announced a divorce from his wife Matilda, who, as he stated earlier, was in charge of the family budget. Shnurov himself does not know either his income or expenses, or how much his concert costs, or how much money he has on his bank card: “I don’t even worry about this at all. A person either produces money or saves it. This is not my profile. I think about how to earn them. And if I think about where to keep them, how to keep them, on what account, this is not my business.
Philip Kirkorov
51 years old, divorced, two children, Moscow
Income:$8.9 million (5)
Media/TV mention: 8986 (4)
Requests in Yandex: 10 279 353 (8)
Total score: 52,11
Hype. At the end of April, on the air of the show "Evening Urgant", the premiere of Kirkorov's video "Mood Color Blue", which was produced by showman Ivan Urgant, took place. The filming was attended by performers popular with a young audience - Olga Buzova, Timati and Purulent, video blogger, author of the channel "Khach's Diary" Amiran Sardarov and Urgant himself.
A television. He took part in the filming of the vocal show "Success" on STS, where, together with rapper Purulent and singer Nyusha, he acted as a judge.
Grigory Leps
56 years old, married, four children, Moscow
Income:$8.2 million (7)
Media/TV mention: 2888 (23)
Requests in Yandex: 13 321 184 (4)
Total score: 46,45
Concerts/recordings. In September 2017, at the New Wave festival, Grigory Leps showed the song “TyChegoSo Serious” (in a duet with Timati), and in November his 13th studio album “TyChegoSo Serious” was released, recorded in collaboration with Danish sound producer Serin Anderson. In the same year, Leps began a tour #YouCheSoSerious.
Business. In 2017, the production center of Grigory Leps teamed up with the team of Emin Agalarov. The new team organizes joint concerts and events, such as the “Heat” music festival in Baku, the anniversary concerts of Grigory Leps and the “Christmas” music festival in the Crocus City Hall, etc.
Awards. In 2017, Leps was awarded the Order of Merit for the Fatherland, II degree, and the medal "Participant in the military operation in Syria."
Olga Buzova
32 years old, divorced, Moscow
Income:$3.9 million (22)
Media/TV mention: 14 867 (2)
Requests in Yandex: 28 778 790 (1)
Total score: 42,93
Charts. In October 2017, Buzova released her debut album "To the Sound of Kisses" (Archer Music Production LLC) with 11 tracks and three remixes. In the first 15 minutes after the release, the album became #1 in Russian iTunes.
Restaurants. In June 2018, she opened the BuzFOOD restaurant on Tsvetnoy Boulevard in the center of Moscow. There were so many guests at the opening that there was a stampede.
Digital business. In April 2018, Buzova announced the release of her own Buzcoin cryptocurrency and her intention to raise $87 million at the ICO. Tokens can only be used to buy tickets to her concerts and related products.
Evgeni Malkin
31 years old, married, son, Pittsburgh, USA
Income:$9.5 million (4)
Media/TV mention: 3151 (21)
Requests in Yandex: 413 667 (46)
Total score: 40,77
Contracts. Malkin plays for the Pittsburgh Penguins, with which he extended his contract in June 2013 for 8 years. During this time spent at the club, he will earn $ 76 million.
Trophies. On June 12, 2017, Malkin won the Stanley Cup with the Pittsburgh Penguins for the third time in his career (he has already won this award in 2009 and 2016).
Stas Mikhailov
49 years old, married, six children, Moscow
Income:$7.4 million (9)
Media/TV mention: 1640 (39)
Requests in Yandex: 9 916 582 (9)
Total score: 39,22
Performances. Mikhailov is an actively touring artist, he can host up to 10 concerts a month. Performances are his main source of income. In a year, he more than doubled his earnings (in 2017, his income was $3.3 million).
An influential magazine has compiled an annual list of incomes of Russian celebrities.
Olga Buzova bathes in luxury, but she is still far from Alexander Ovechkin - the hockey player got married and now occupies the first line of the rating. Photo: instagram.com.more on the topic
Olya Buzova and her most incredible anticsThe only show business star named Olga, or "Olya", "Olechka Buzova", as her devoted fans call her, loves and knows how to shock the public. She bets on scandal, and almost always wins. The last thing she thought of was to propose to football player Denis Cheryshev (actually, Cheryshev has a girlfriend, but who cares?) “I agree to marry you. You, by the way, are handsome, and the age difference does not bother me: I look 18 without makeup, ”Buzova said through her post on Instagram,“ I’m waiting for a call, my girlfriends approved.Every year Russian, providing the public with many reasons to wash the bones of the rich and famous. The rating traditionally includes the 50 most popular and wealthy show business stars. They are arranged in descending order of wealth (millions of dollars in accounts).
Where do the numbers come from? This is an eternal question, because after publication, almost every person on the list begins to dismiss and smile condescendingly: they say, where does such kindness come from? Nevertheless, analysts of the magazine, whose opinion it is customary to listen to in business circles, explain: the level of income for the year, the number of mentions in the press, and attention to the person on the Internet are taken into account, in Russia this is the number of queries about the star in the Yandex search engine. It is for this reason that the level of income alone does not always ensure a high place in the list of the elect.
So rating.
1. Alexander Ovechkin, hockey player (Washington Capitals), $14 million
2. Philip Kirkorov, singer, $7.4 million
3. Grigory Leps, singer - $6 million
