“I wear a sweater at the conference because Steve Jobs also wore a sweater at the conference. He didn't care about fashion, despised it, and achieved tremendous success with his brains."
Let's say you have great brains and you can really outdo Steve Jobs in the future, but let's take a closer look at the style of the great inventor.
This style of Jobs developed by the 90s and, according to his stories, each element of clothing was carefully selected, and the head of the apple absorber himself remained true to his uniform for almost 20 years. Let's take a closer look:
1. Glasses
Jobs opted for glasses from the German company Lunor, which makes high-end vintage handmade frames. At the request of the inventor, the company even changed the shape of the lenses from oval to round. Jobs had several glasses, they differed in material: they were silver, gold and steel. The approximate price of such glasses was then $ 500.
2. Turtleneck
The famous turtleneck of Steve Jobs, alas, nowhere to buy, because they were named. They were invented and sewn by Japanese designer Issey Miyake, with whom Jobs wanted to come up with a uniform for his corporation together. It didn’t work out with costumes for employees then, but her head dressed up for the rest of his life (the designer sewed about a hundred turtlenecks!).
At his last speech in 2011, Steve Jobs wore a black VONROSEN cashmere sweater. Thanks to this unexpected publicity, David von Rosen products are now sold by invitation only - the company is provided with orders for several years ahead. The price of the sweater is approximately $600.
3. Jeans
Everywhere and always Levi's 501.
4. Sneakers
NewBalance running shoes for everyday wear and performance. In total, the founder of Apple had four models: NewBalance 990, 991, 992, 993. He changed them as the manufacturer replaced one model for another on sale.
The price of such sneakers with the "Made in USA" label is from $150.
Total "bow"
As a result, the “bow” of Steve Jobs cost a little less than $ 2,000. Pretty modest, right? Of course, not as much as they say in the legends, but in comparison with other multimillionaires, more than modestly.
Fast forward to the past
Now let's see what Steve Jobs looked like in 1977.
Do you recognize the guy?
And this is the presentation of the Macintosh in 1984. Steve Jobs in a bow tie.
How do you like the cover of Macworld in 1984?
This is what Steve Jobs looked like in 1985
The famous NeXTcube presentation in 1990
UNIX Expo in 1991. Check out Steve Jobs' tie!
And this is Steve already in 1998 presents iMac
And how do you like the portrait of this no longer young, but promising man?
Now let's sum up some
Was Steve Jobs so indifferent to fashion, or is it somewhat exaggerated? Did he really care so much about his appearance? The photos above show expensive suits. That is, he followed his image and the decision to wear a black turtleneck was as well thought out as the decision to wear an expensive suit.
Steve Jobs could appear in front of the world in a turtleneck, distressed jeans and running shoes because his entire brand is built around the concept of destroying the status quo. But even this is not enough!
Jobs had another important component - his results and fame. By the time he started wearing jeans and a turtleneck to the conference, he had already reached some heights. His achievements were known throughout the world. Clothing no longer performed the function of creating an impression.
Therefore, before copying someone's style, consider whether it would be appropriate in your situation? Have you already become Steve Jobs to afford to show up to business meetings in jeans? Or is it still better to wait?
And one last little digression
When Jobs left Apple in 1985, he decided to pitch his new company, NeXT, to the people at Bank of America. Dan Levin, NeXT's director of marketing, arrived at Jobs's house to accompany him to the bank, wearing blue jeans. Jobs left the house wearing an expensive Brioni suit.
“Hi,” Jobs said, “are we going to the bank today?”
At his presentations, Steve Jobs invariably appeared in the clothes that became his "uniform" - a black St. Croix with long sleeves, blue Levi's 501 jeans and New Balance 991 sneakers. Simplicity in clothes, as it were, emphasized the glitz and luxury of the next Apple novelty. Immediately after the death of the founder of Apple, fans rushed to buy St. Croix at the TMZ brand to try on the simple style of his idol.
The passion for such a wardrobe appeared in Jobs after a trip to Japan. The great businessman admired the attribute of the corporate culture of Sony, which connected and united people. Jobs was amazed at how uniforms helped employees feel like they belonged. But the idea of unifying clothes was rejected by Apple employees, and he decided that he would create a single image for himself. Jobs turned to celebrity designer Issei Miyaki, who made hundreds of identical turtlenecks for him.
Successful people more often decide to keep their wardrobe to a minimum, many even prefer to wear the same clothes every day. This might seem to disprove the very idea that wardrobe influences achievement. However, successful people have very good reasons to choose this approach to their style. The resource listed the benefits of the minimal wardrobe technique.
1. It saves time
The most obvious reason for wearing the same clothes every day is that less time is wasted. How our morning goes can affect our performance throughout the day, and often we don't realize how much time it takes to choose what to wear. By eliminating the need for choice, successful people free up a lot of time for themselves, and their morning rituals are shorter and more effective. This influences how their entire day goes and helps them maintain a sense of accomplishment.
2. You always make sure you have at least one flawless outfit.
When the number of options available seems endless, not only do we spend more time choosing clothes, but sometimes we find ourselves in a situation where a significant part of our wardrobe does not fit together. When you have a lot of clothes, it seems that you really have a choice, but in fact, you can choose the same things most of the time. If you only have a few high-quality versatile pieces of clothing, your choice may not be as wide, but you will always have the perfect suit at the ready, in which you will feel confident.
3. Less stress
Even if you finally decide what to wear, during the day you may start to question your choice. You may start to wonder if the wardrobe is right. When doubts like this creep in, it increases stress levels and can cause unnecessary anxiety. If you have one particular set of things that gives you confidence and is suitable for many situations, you will worry less, which means it will be easier for you to focus on the tasks ahead of you - and succeed.
4. No need to make a decision
We often have to make many decisions in a single day. These decisions may be small or really important, but in the sum they determine your success. If you have to make too many decisions, it can sometimes be detrimental to our ability to think sensibly. Therefore, you should never underestimate the effect that can be achieved by throwing just one unnecessary decision out of life. Use every opportunity to free up space in your mind - this will help you concentrate on more important tasks.
5. Less time caring for your wardrobe
If you have a small wardrobe, you have to spend less time and energy keeping it organized and tidy. Successful people like to spend their energy only on important tasks, and if you have a lot of different clothes, you spend more time washing, drying and ironing. In addition, clothing takes up valuable space. Our possessions can tell a lot about us, and if you have too many things that you keep in a mess, it shows that your mind is not organized enough. By freeing up shelves, you not only reduce the amount of time you spend organizing in the future, but also clear up space - literally, in the closet, and in your own head.
6. Less unnecessary expenses
Modern society, with its “buy it and throw it away” approach, spends an enormous amount of resources, and as a result, we end up with mountains of unnecessary things. This is true for our wardrobe too - how many things do you have that you have never worn and that everyone is waiting for the perfect occasion that will never come?
We often mistakenly believe that we need the clothes in our closet, but we often spend too much on clothes that we hardly wear. By getting rid of these things and reducing our wardrobe to a minimum, we train our minds to one day understand that we need much less than we used to think. Our need for impulsive shopping is markedly reduced, and we become more conscious of the amount of things we really need.
Over the past few years, sneakers have evolved from sports shoes into everyday urban footwear worn - in the feast and in the world - with dresses, skirts, jeans, trousers, etc. There was a simplification of fashion in the direction of casual style. However, the laws of the development of civilization are such that each culture first strives for complexity, and then, having reached the peak of complexity, the advanced people of the era are the first to understand: simplicity is real luxury. Take, for example, the heyday of the absolute monarchy in Europe in the 17th-18th centuries, during which such high, intricate wigs and ship-hats, lace, fizhma, corsets, many hours of makeup, cleavage, leaving the nipples of noble ladies uncovered, came into fashion, and shoes with high heels and platforms, that neither men nor women could move freely, dress and undress without the help of servants. Simplification was not long in coming: in the wake of the revolution, antique simplicity returned to fashion. Ladies abandoned the corset and petticoats, embellishment was considered indecent. The so-called "" appeared. And, starting from that time - the junction of the XVIII-XIX centuries - fashion, with varying success, fought for the rejection of everything superfluous.
The latest wave of this trend came from the US. Already during the war, America seriously influenced the fashion industry, because many European fashion houses temporarily moved to New York. At the same time, big business began to change its focus in the US. From former gangster cities like Chicago and Detroit, he moved to sunny California. There, the image of a successful American began to take shape: tanned, athletic, in comfortable, non-restrictive clothes, in sunglasses, a T-shirt, shorts or jeans, sneakers and, of course, he flaunts at the waist. For the last 15-20 years, the offices of all the most influential companies in the world have been located on the US West Coast: Apple, Twitter, Starbucks, Google, Facebook, finally. And, yes: how does the hero of our time dress? Right, jeans, t-shirt and sneakers. This is the whole of California, this is the whole secret of his influence. Jeans are worn by Twitter founder Jack Dorsey, Nike CEO Mark Parker, and Starbucks President Howard Schultz. Steve Jobs also wore jeans. 80-90% of Google employees wear jeans to work, and probably most Los Angeles residents also choose jeans and sneakers, or crocs. Simplicity emphasizes that you no longer need to splurge and demonstrate your success with the help of clothes, because conspicuous consumption is the basis of a consumerist society - a trait inherent in developing countries and "seduced" individuals. In general, it's kind of stupid.
Levi`s 501 jeans, black turtleneck and trainers - Steve Jobs' style made him one of the most recognizable people in the world. A sophisticated and subtle fashion game is associated with his image, in which millions of people participate today. It is, of course, about . During a trip to Japan in the early 1980s, Jobs asked Sony founder Akio Morita why all the company's employees wear uniforms. It turned out that after the war and the occupation of Japan, people simply did not have enough clothes, so large companies gave workers clothes for daily wear. Over time, it became part of the corporate culture, designed to bring people together. Inspired by this incident, Jobs wanted to introduce uniforms for his employees, but this idea met with disapproval and failed miserably. Then Jobs asked his friend, the famous Japanese designer Issei Miyaki, to develop for him a universal wardrobe - a uniform for everyday wear. Miyaki became famous as a great innovator and was one of the first designers to create at the intersection of fashion and high technology. All in all, he designed several hundred black turtlenecks for Jobs. When Steve showed his closet stocked with black turtlenecks, he kept saying, "That's enough for the rest of my life."
First, I'll say hello to the Apple marketing team: guys, you are the best, the answers in this thread show the effectiveness of your work!
Okay, seriously, the outfit of Steve Jobs (I don’t know what Zuckerberg wears, so I won’t touch on it) is part of the visual image of the brand and an element of promotion. Below confirmation:
1. Apple's New Product Launch was a popular show in which Jobs played a central role. If you don't believe me, compare the latest presentation with the release of the first iPhone. Obviously, the image of the central character of a successful show must be worked out.
2. The very combination of clothes is quite unusual. New Belance running shoes and Levi's 501 jeans are not things that every person on the planet can afford, so talking about proximity with customers is rather naive. A turtleneck is generally a very strange item of clothing that not everyone has wardrobe, moreover, they are most often worn under something.
3. Mr. Jobs lived in a region with a rather hot climate, where most of the year it would be much more practical to wear shirts or T-shirts, light jeans or linen trousers and some kind of canvas slippers like espadrilles, if he really pursued the goal of looking simple. I have never seen Jobs in a T-shirt; moreover, he almost always has rolled up sleeves, i.e. it was hot in the turtleneck.
4. You have to be a very strange person to wear the same clothes all the time. The idea of a personal uniform is not bad, I stick to it myself: I have all things combined with each other, but they are different - even the numerous black T-shirts with white prints are different. And using the same things all the time can generally drive you into depression, not to mention the fact that it obviously does not stimulate creativity.
There is a certain message in the Jobs uniform ( further my IMHO):
- a turtleneck is, oddly enough, part of the casual dress code for bosses, middle and higher managers and exceptional professionals, which is customary to wear with a non-classic jacket or blazer;
- blue 501 is the most classic denim imaginable. On the one hand, it does not catch the eye due to the "average for the ward" cut, on the other hand, it is an attribute of a person with good taste, who does not need to stand out with clothes. In addition, blue jeans are a kind of attribute of the stereotypical American style, part of the American Dream for anyone who can find an extra couple of hundred bucks;
- running shoes are shoes that are as far from the classics as possible, if you do not go to extremes such as slates and flippers. In a good way, they don’t walk the streets at all, but put on only for a run. The message of such shoes is obvious: against the background of all the other participants in formal clothes, Jobs did not even bother to buy any loafers, but came in the same shoes in which he was on a morning run.
In sum, such a visual code gives a message: with us you can be both successful and as unusual as your personality allows.
Only once did Steve Jobs take the stage wearing Nike Moire's. The rest of the time he was faithful new balance.
I propose to quickly go over the "tops", and then talk about New Balance.
Jobs' style developed in the mid-80s. Each item of clothing was carefully selected, although from the outside it seemed different. For nearly 20 years, Steve has been true to his uniform, as he called it. Of course, exactly the same clothes wanted to be worn by ardent fans of the founder of Apple, but then the difficulties began.
Glasses
Steve Jobs only wore DM glasses Lunor framed by Robert Mark.
At Steve's request, the company changed the shape of the lenses from oval to round - and did not lose. Below is the design of one of the optics stores in Hong Kong.
Jobs had several glasses, they differed in material (silver, gold, steel).
Price: from $450.
Turtlenecks
There is a lot of information on the net that the Apple CEO wore the firm's turtlenecks. St. Croix. That, they say, he bought them 20-30 pieces a year. PR, such PR… St. Croix available model The Turtleneck, which is incredibly similar to the one that Steve wore. Hence the legend.
Price: $210.
You can’t buy the original Apple CEO turtleneck because Steve Jobs’s turtlenecks were personalized. They were sewn by a Japanese master Issey Miyake in the mid 80s. Here is what Walter Isaacson says about it:
Meanwhile, Jobs managed to make friends with Miyake and often visited him. He wanted to have his own form - it was convenient (as he explained his desire) and allowed him to express his style. “I asked Miyake to make some black turtlenecks for me, which I really liked, and he made about a hundred! - Seeing my surprise, Jobs demonstrated stacks of black turtlenecks in the closet. - That's what I'm wearing. I'll have enough for the rest of my life."
In his last speech of 2011, Steve Jobs took the stage at the San Francisco Convention Center wearing the firm's black cashmere sweater, worn over a black turtleneck. And under the blue jeans there was thermal underwear: Steve was weak and constantly cold.
German designer products David von Rosen sold by invitation only. The company does not have its own website: in 2011 it had to be closed (!!!), because the purchase processing system could not withstand the influx of tens of thousands of Steve's fans and fell. But while it was functioning, the company took orders for several years ahead.
Sweater price: $615.
Jeans
Jeans. Exclusively Levi's 501. So, for the filming of the movie "Steve Jobs" with the participation of Ashton Kutcher, 60 pairs of 501s were purchased.
Price one pair: $50.
Sneakers
Models new balance Steve had four: New Balance 990, 991, 992, 993. He changed them as the manufacturer replaced one model with another on sale.
Jobs needed sneakers for everyday wear. In addition, Steve walked and thought a lot. The New Balance last was perfect for his foot.
992nd model was on a flat surface.
IN 993rd a graphite material profile element was introduced, taking into account the biomechanics of the sole, to obtain maximum stability of the foot for those who had supination or pronation.
In 2012, New Balance resumed sales 990s, Steve's first sneakers.
In May 2006, Apple partnered with Nike to launch the Nike+Pod sports program. And the world saw Steve in Nikes for the first and last time.
Other One More Thing Steve spoke at New Balance.
This went on for over 10 years.
The most legendary were the 991s, which were sold for six years. No New Balance model has lasted that long on the market.
One of the "How It's Made" programs on the Discovery Channel was dedicated to the 993rd. From the video you can learn how sports shoes are created.
This is how we remember Steve Jobs.
New Balance with nameplate Made in USA quite expensive - from $150. In Moscow they cost 10-15 thousand rubles. If you want to have something similar in physical properties and appearance, you can pay attention to Saucony's Shadow 6000, the price tag for which is two times less.
Sakoni (accent on the last vowel) is a fairly well-known brand among runners. Like Mizuno and Asics.
P.S
It was a big surprise for me to see Philips girls at IFA 2015 in New Balance 420s.
Everyone, as one, wore New Balance.
