Merchandising allows you to promote your brand to consumers and those you want to attract as your customers. Branded calendars play an important role in this. Unlike stationery souvenirs, calendars are visible 365 days a year, which means that advertising works even when you no longer invest in it.
But how to make sure that the corporate calendar is really liked? For your products to be used? The answer is both simple and complex. Of course, you need to create a calendar that you want to decorate your desk or office with. Unfortunately, many companies do not pay attention to this and end up with this:
At best it is:
Do you pay attention to such calendars? Will you see the information you need about the company? Hardly. So something more is needed. In the article "" we gave interesting examples. It is necessary to combine the functional part, and the aesthetic, and advertising. The calendar should make you want to hang it on the wall or put it on the table, and, most importantly, it should work for you every day.
We have selected for you the most interesting ideas for various types of calendars that you can creatively rethink and create your own, unique corporate calendar. Not all of the calendars in this collection are corporate, but they show a creative approach that can be applied to corporate calendars or merchandise.
Wall
Instead of boring old months (January, February, etc.), each page features a unique title and theme.
A calendar with recipes for delicious dishes for each month:
In this calendar, you can choose which picture to leave for any month:
Who said all corporate calendars have to be printed on coated white paper? The calendar on craft cardboard looks no less impressive and attractive.
Interactive calendars
An unusual, but very interesting calendar, which implies interactive interaction - every day you need to draw emoticons, how the working day went, for example.
Nothing soothes like anti-stress coloring pages. A calendar in this style will definitely enjoy the attention it deserves.
Another interesting idea of an interactive calendar is to frame it and draw the month, days yourself and leave notes.
Desktop calendars
The same idea as with recipes - each month is decorated in a stylish design and offers a recipe for popular cocktails. Perfect for companies involved in the sale or production of alcohol.
Choose from 12 designs for each month and decide for yourself what will be shown on it.
And here the very form and style of presentation is interesting:
planning
A creative idea for designing planning, in which you can calculate the budget, monitor the payment of bills. It's very simple - when you get a bill in the mail, you put it in your "pay" pocket and fill in the due date on the calendar. When you pay a bill, move it to the "paid" side and cross it off your list. Such planning will definitely "work" - both for the owner and for your company, because its logo will be visible all the time.
Flip calendar with a creative design - every month the figures on the calendar are transformed.
Volumetric calendars
This is really unusual and does not leave unattended.
A calendar that everyone can add up:
Both creatively and interactively, again we are talking about the fact that the calendar not only attracts attention, but motivates to interact with it.
Just a few cubes, and the calendar for the whole year is ready:
A desktop planning calendar that allows you to take notes and plan events by placing them against the date indicated on the top of the stand.
The sticker calendar is convenient and practical, placed in a notebook and always in sight:
Corporate calendars can be both budget and exclusive. But both should fulfill their main function - to remind about the company, to form a positive image through an attractive and thoughtful design.
WE ACCEPT ORDERS FOR THE DEVELOPMENT OF DESIGN AND PRINT CALENDARS FOR 2019
pocket calendars, wall calendars, table calendars "houses"
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Perhaps one of the most demanded products of the industry, in a series of office everyday life, is stationery. As you know, it can be different, and with its help you can not only satisfy the daily needs of employees, but also advertise your company well. One of such tools, in promoting the activities of your organization, can be calendars with company symbols. It is their manufacture, among other things, that the Shtrikh.ru company is engaged in, on the subdomain of which, on the website http://www.calendarey.net/, you can order printing of calendars for 2016 with the symbols of your company.
What is it for?
Firstly, a calendar is a necessary thing in every office, both an ordinary employee and the head of a corporation. How else can you find out the date, calculate the timing and mark an important number?
Secondly, modern calendars can easily claim the title of decor items and room decorations. For their range of variations, now, is very diverse, these are not those thick volumes of second-rate paper, these are full-fledged calculation tools made of high-quality materials.
And, finally, calendars, as already mentioned, are a great way to remind partners and potential clients about yourself and your services. The main thing is to correctly place the products in the right, targeted places.
How it works?
If everything is clear with the first two positions, then it is worth dwelling on the third in more detail. A reasonable question arises: how can calendars attract customers and create advertising for the organization? Yes Easy!
Your company, for example, is engaged in passenger transportation. Where are taxi services most often needed? In cafes, hotels, large institutions. Order with your phones and a short list of services, install them at named locations, and that's it. Then the ad will do its job. Going home, a client or a visitor of an establishment, passing by the reception, thinking about calling a car, will notice your calendar. The information entered there coincides with the interests of a potential client, he stops to study the complaint in more detail, calls the indicated number and moves from the category of potential to a real buyer of the service!
And there are a lot of such examples, with different areas of application! The main task here is to correctly determine the target audience and places of "deployment" of the manufactured calendars. And also to make them as bright as possible, attracting attention, and containing the necessary information. This will be taken care of by the specialists of the printing house from the site http://www.calendarey.net/.
Diversity pleases
In order not to be like everyone else, you can order calendars according to individual sketches, or you can use the list of items that the company already offers. And this list is very impressive - from wall to flip, from house calendars to spring ones, from pyramids to pocket ones - for every taste.
In addition to calendars, the organization also offers other printed products that can be used, for example, as souvenirs. Give your employees or companions notepads or diaries with the institution's logo, they will appreciate the care and never forget where the gift came from.
Don't waste your time, order calendars with the company's logo and reap the benefits of such a simple, inexpensive, but very effective advertising.
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From this article you will learn
- What are the types of wall calendars
- Which finishing methods are appropriate for wall calendars
- How Beautiful Wall Calendars Help Promote Your Business
- Where to print high-quality and beautiful wall calendars for 2018
To date, the calendar cannot be called an exclusively reference publication that helps a person navigate in time. A modern calendar is an effective image and marketing tool that also allows you to solve many business problems. In addition, tastefully designed beautiful wall calendars can be a good gift for partners and clients of your company. Just imagine that the wall calendar will serve as a reminder of your company for a whole year, while also fulfilling its primary function.
Beautiful wall calendars as versatile gifts
A wall calendar is a universal tool: it can complement the decoration of your apartment, paste it in the office of an organization as a tool necessary in the course of planning activities and summing up, or simply for decorating the interior. Today, wall calendars are not only beautiful, but also practical. In addition to performing their main function, they may contain advertising, as well as a place to write down plans and notes.
By placing beautiful wall calendars with the company logo in your company's office, you can draw the attention of visitors and customers to the information indicated in the calendars. Calendars containing your logo (desktop or quarterly) can be used as a presentation for clients and partners of the company, which will also be a great reminder of your organization throughout the year. Beautiful wall calendars, designed and decorated with taste, can emphasize the image and prestige of the company.
Advertising is most often placed on the calendars of this type. In this regard, it is very important to develop a design that will be original and will definitely attract the attention of the audience where it is planned to place a beautiful wall calendar. The design of the appearance of the calendar is best left to a professional, since combining beauty, originality and usability in this printed product is not such an easy task as it might seem at first glance.
Beautiful wall calendars and their types
How beautiful wall calendars are made
There are two ways to print beautiful wall calendars. Your choice does not affect the quality of the manufactured products in any way and is carried out depending on the declared circulation.
If you need more than 500 copies, then you should choose the offset printing method, as more profitable for the customer. The mechanism of offset printing is approximately the following: the image is transferred to the processed plate, and then to paper using an offset cylinder. A full-color image is made up of four colors (cyan, yellow, magenta, and black), each of which is individually transferred to paper. Further, the image can be covered with a layer of varnish, gold or silver paint. The division of the picture into four colors is a prepress preparation that is performed on a computer.
Another way to print beautiful wall calendars is digital printing. This is the most modern of the methods, it is used when it is necessary to print a small amount of products or print an already finished circulation. To date, the image printed digitally, the quality is almost no different from the offset.
The principle of operation of the method under consideration is that the image for printing is transmitted through a computer and there is no need for long prepress preparation (as is the case with offset printing). Digital printing uses electrophotography or xerography technology to produce a full-color image, as well as toner in four primary colors, each of which contains not only a dye, but also a developing agent. Thus, in cases where a small circulation is planned, it is better to use the digital method. Often, beautiful wall calendars are printed this way.
What material to print beautiful wall calendars on
Due to the fact that a beautiful wall calendar will help its owner navigate the numbers throughout the year, the print material must be durable. For this purpose, it is recommended to choose paper or cardboard of the highest standard.
You can use glossy or matte coated paper for inside calendar sheets and wall posters, but each has its pros and cons. The choice should be made depending on the type of product and the goals of the customer. For example, glossy paper is more suitable for the manufacture of image and promotional products, as it has high reflective properties.
If you make a beautiful wall calendar on such paper, which, by the way, is quite durable, then pictures and logos will look bright and colorful. On a matte chalk, the text will be visible better than on a glossy one (if there are a lot of small letters, give preference to this type of paper).
Covers and pocket calendars are printed on cardboard due to its strength, because the denser the material, the longer the life of the product. It is also common to use designer cardboard with various visual effects (for example, embossed). How you can increase the life of your beautiful wall calendar, read further in our article.
Post-press processing
Printing beautiful wall calendars is not the final stage of their production; post-printing will help to give them a finished presentable look. Depending on the type of printed product, post-press processing may include:
folding or creasing - bending or drawing fold lines (for desktop calendars);
cutting - giving the necessary shape (for all types of calendars);
spring fastening - calendar assembly (used in the manufacture of flip calendars);
installation of piccolo (grommets) - installation of special metal rings in pre-prepared holes (for reliable fastening of wall calendars);
lamination - covering with a special protective film (for pocket and other calendars);
embossing - giving the surface a relief;
foiling - finishing a printed product using gold or silver foil (usually performed in parallel with embossing).
All manipulations with printed calendars have two main goals: to increase the service life and improve the appearance. Which procedure to choose, the customer or the designer decides. Typically, the client is required to state his vision of the final appearance of the product, and to bring the customer's desire to life is the work of designers and printing house employees.
Today, printing organizations have at their disposal modern post-printing technology, which can combine several operations to speed up production in a single cycle, which also affects the reduction in the cost of printed products.
Unusual beautiful wall calendars: ideas
Beautiful and original wall calendars always attract the attention of visitors to the room in which they are located.
How can you draw attention to a beautiful wall calendar?
Calendars, supplemented with light bulbs and diodes, have become especially popular over the past few years.
The most popular are green LEDs. Without a doubt, beautiful wall calendars with such LEDs will attract the attention of every visitor.
Probably, the very idea of equipping lighting devices came from the pharmaceutical or tobacco industries, since the level of competition in these industries has long been so high that it is necessary to constantly stand out with unusual ideas. Most often, LEDs (flickering or permanently lit) are located at the top of the wall calendar. The light part is powered by batteries or from the mains using a small power supply, similar to a mobile phone charger.
- Calendar with clock.
Undoubtedly, a beautiful wall calendar with a clock will attract the eye much more often than usual.
Studies have shown that, despite the abundance of various sources of information about the current time, an office worker looks at a wall clock or a calendar with a clock on the office wall about 10 times during one day. For the manufacture of beautiful calendars of this type, a clockwork is usually used, but sometimes an hour capsule is also used. Regardless of the choice of clockwork - with a pendulum or a reverse movement, the printed product will become more original and, most importantly, functional.
- Calendars with a mirror.
Beautiful calendars with a mirror are good for organizations working in the women's beauty industry, which includes manufacturers of products for women.
If the mirror on a beautiful wall calendar is conveniently located, no woman caring for herself will miss the opportunity to admire her reflection.
- Wall calendar with thermometer.
A beautiful calendar with a thermometer can be used virtually in the premises of any organization, as this will attract 2-3 times more customer attention to such an advertising medium. But most often, manufacturers of refrigeration and heating devices, various climate companies, travel agencies, etc., make orders for the manufacture of such calendars.
- Calendars with Swarovski crystals.
The originality of beautiful stereo and vario calendars lies in the "iridescent", changing image, which depends on the viewing angle. They are made with special software for image processing and coatings with an optical lenticular raster.
Beautiful wall calendars with stereo and vario-3D images have been produced for several years using the technology of 3D stereo and vario-3D effects.
- Advertising calendar.
A beautiful 2018 advertising wall calendar can act as an engine for trading every day, 24 hours a day. The unique originality of this product can be achieved through an exclusive design and a high level of technical performance. Such products will not only fulfill their intended purpose, but also stand out significantly from other analogues. An advertising calendar can be a good promotional gift and a VIP gift for your clients or partners. Rest assured, they will be placed in the most visible place.
Beautiful wall calendars as a way to promote your business
Advertising has long been a part of the modern world. Today, the ways and possibilities of advertising are practically unlimited. The beautiful flip calendars are proof of this. The main role in the creation of advertising products of this type is played by design. An original, thematic or artistic image is placed on a space that measures approximately 440 by 670 mm. The advertising field, located on the cover, occupies a rectangle with dimensions of 440 by 50 mm. This is enough for both text and logo.
You can distribute advertising printed materials in different ways: at exhibitions, meetings, seminars and corporate parties, with the help of trade kiosks and shops, as gifts to partners and clients of the company, etc. By adding a small souvenir to the calendar in the form of a pen, notepad, etc. ., made in the same style, you will get an inexpensive and original corporate gift set or a stylish presentation package.
I am ready to help you with the production of layouts and printing of this type of printed advertising material at a bargain price in Moscow. The final price will depend on the size, complexity of the design, the volume of circulation, the type of paper used, as well as the methods of post-printing processing (lamination, the use of decorative elements, UV varnishing.
Types of calendars
Depending on the location, the calendar may be:
wall mounted;
Desktop;
Pocket.
Each of them will perfectly cope with the task assigned to him. advertising function.
Wall the type can be made both in the form of a cross-over, and in the format of a quarter. Quarterly allows you to see three months at once: previous, current and upcoming. It is very convenient, and due to its structure allows you to place many different image elements.
changeover the view consists of sheets following one after another, with a grid of the month applied to each of them and located on a branded substrate. Usually a photo, logo, design collage can be used as a background. Such products allow you to place as much information as possible about the company, product or service, as well as brightly and stylishly present any information.
Pocket options are most often a gift to business partners. They are very comfortable and are widely used in all spheres of life.
Autumn has come - "printing season". There are more orders, but there is no particular activity of customers.
In principle, this is understandable. The Russian economy, like the economy of many other states, has been significantly affected by the crisis. But it is impossible to do without advertising, including print advertising, even in an era of crisis. After all, it is one of the most inexpensive, but effective means of print advertising, which allows you to maintain the company's image, promote its recognition and memorability. The crisis affected everyone - including buyers: they prefer to buy products of well-known brands and order services from fairly well-known companies. Nobody wants to take risks and experiment, try something new. Therefore, the task of any company is to achieve an increase in the recognition of its products or services, as well as to contribute to becoming more familiar and trustworthy for the buyer.
Even if you are not ready to expand your company's activities, acquire new customers, in order not to lose old ones, you must constantly remind about your company. It's no secret that it's not enough just to win customers, you need to keep them - and this is not an easy task. Advertising printing in its arsenal has many means that allow you to remind the client of yourself - this is both, and. But a better tool than or diaries for 2016 is even hard to imagine. Why calendar so effective as advertising? Let's try to answer these questions.
1. is a gift. And the psychology of people is such that a gift always evokes pleasant emotions, affection for the one who presents them. You can present different types of calendars - pocket and small desktop - to all clients who look into your office, more expensive quarterly or loose-leaf calendars in festive packaging - to the most valuable clients, business partners. An exclusive calendar in a festive package is a great way to unobtrusively renew not only old ties, but also strengthen new ones. If a client is very important to you, you can congratulate him personally, this is a great way to renew a relationship. You can send gifts by courier or by mail. Very handy in this case. calendars on a paper clip - the absence of a massive spring allows you to send them by mail to those customers with whom personal contact is impossible for any reason.
2. High quality and interestingly made calendar has a chance to get into the office of your important client or partner and remind you for 365 days! No other advertising medium works for such a long time. After all, a calendar (quarterly or flip) has a chance to take the most spectacular advertising position on the office wall. Your calendar-advertising medium will be seen by everyone entering the office, which will further increase the advertising effect of the calendar.
3. Calendar- a way to improve relations with subordinates, create a more pleasant climate in the team, create a festive atmosphere. Give branded desktop calendars or inexpensive pocket calendars to your employees - and they will definitely appreciate this sign of attention. They will appreciate the presence of branded calendars not only on the walls of your office, but also among employees and clients who come to the office, which will also affect the image of your company.
4. Pocket calendars can serve as an excellent handout at exhibitions and presentations throughout the year. The funds for their production are quite small, but the effect is very significant.
5. Donated calendars and diaries are not in danger of being thrown away. After all, it is difficult to find a more functional product than a calendar. And donated corporate calendars, as a rule, are not only functional, but also beautiful. After all, a calendar can be not only a planner, an advertising medium, but also an office decoration. Such a variety of functions will always provide your calendar with a guarantee of being used - interesting calendars are taken home, placed in meeting rooms and other company premises - the calendar will act as an advertising medium everywhere.
Just do not forget that festive New Year's products - calendars, yearbooks or planings need beautiful packaging. You can make packaging - for example, a beautiful gift box for a calendar or a package in the corporate style of your company. Put a greeting card into the package - and a wonderful New Year's gift from the company is ready! Of course, especially important partners or very important clients for you can be presented with a more valuable gift - and the calendar will serve as a great addition to the gift.
That's how many possibilities and uses such a useful and practical thing as a calendar has. Use the calendar - the best advertisement for your company, and you will never regret the money spent on its production.
We will be happy to produce for you an original and high-quality corporate calendar. Calendars are the profile products of our company, we have been manufacturing branded calendars according to individual design for all the years of our activity. Our company includes a design studio, a photo studio, there is a photo bank of images. All this allows us to offer you the production of original, exclusive high quality calendars.
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