Business on participation in trade chains "we buy imported - we sell to compatriots" ceases to be profitable. There are many reasons for this, from geopolitical to economic. For Russian production of any scale, the green light is on today. How to navigate among the opportunities that have opened up, what can a small business bet on?
The time of intermediaries is running out.
From the very beginning of economic freedoms in Russia and until recently, domestic small businesses preferred the sphere of trade and services. Often the business model was elementary: we buy abroad, we sell at home. Low competition, huge choice provided high profitability of projects.
* - with annual revenue up to 1 billion rubles. (2014 criteria)
The crisis, sanctions, a high dollar and a weak ruble dictate new rules of the game: competition in trade and services is increasing, demand is narrowing, profitability is falling. The most significant decrease in revenue for the 1st half of 2015 was recorded in wholesale and retail trade, in cargo transportation. It's time for small businesses to adapt to market changes: today, the trend is the production and implementation of innovative projects. This is where a lot of free / little competitive niches. Let's figure out what is profitable for small businesses to produce in Russia now.
Assessment of the current situation in the SME sectors for the 1st half of 2015
* - index of the current situation - expert assessment of the state of affairs for the past period
Source: Small Business Pulse survey, Alfa-Bank, June 2015
Prospects for production: where to look for profit
Imported products are now available in any Russian stores: food, sports, children's, household, electrical and other goods. Often under the inscription "made in Russia" a product assembled from foreign components is hidden. A small business can successfully launch any of these products. The main thing is to identify what product, what quality and price will be in demand.
When deciding on production, it is worth considering the moods/preferences of consumers in the B2B and B2C sectors. Russians - individuals buy less, save more. The direction of using free money has changed.
What are Russians willing to spend on?
Russian enterprises are focused on the purchase of goods/services that allow them to maintain/increase the level of sales while reducing costs, i.e. they are looking for inexpensive ways to increase the efficiency of business processes and reduce product costs. For example, by replacing imported components with Russian ones.
What is profitable to produce in a crisis by industry
1 Furniture: landfill chic
Italian cuisine is becoming an unaffordable luxury for many. It's time to offer our compatriots high-quality eco-friendly Russian-made furniture. Our consumer now counts money, is sophisticated in the practicality of furniture and has tried Ikea.
Therefore, a successful furniture business idea should be:
- cheap in production, competitive in price;
- fresh and original, using design solutions;
- environmentally friendly, using the ideas of recycling.
Furniture made from pallets (wooden construction pallets) meets these requirements. It can be country, garden, intended for offices and creating residential interiors in country, loft or industrial style. At the same time, it is not necessary to disassemble the pallets, they are used as modules, constructing author's models. The secret is in the right handling. Pallets are a cheap and grateful "building" material.
An important nuance. Furniture should look stylish and functional, not clumsy. Professional designers should participate in the development of models.
2 Products for animals: cheaper and healthier
According to VTsIOM, 76% of Russians have pets. We are third in the world in terms of the number of pets per capita after the US and China. What is profitable to produce in Russia for small businesses for smaller brothers?
The Russian pet food market is growing despite the crisis. In the most profitable market segment - food for cats and dogs - today there are two leaders: Mars and Nestle (joint share - 86%). They can and should be squeezed out by domestic producers. The main thing is to choose the right niche.
It is believed that Russians do not save on pets even when they themselves have nothing to eat. In real life, people switch animals to economy-class feed, preferring the most useful options available.
Healthy food for cats and dogs - minced meat and bones with vitamin and mineral supplements. Such feeds are used by specialized kennels, they are hunted by knowledgeable cat and dog owners. The production of "natural cutlets" for animals is carried out in Russia by a few small producers. The niche is uncompetitive.
For the production of natural food for cats and dogs, an expensive technological line is not needed, everything can be organized on a minimum area with little investment.
To start a full production cycle, you will need equipment:
- cutting table for meat products;
- meat grinder and minced meat mixer;
- molding machine / scales;
- shock freezer and "hot" table for packaging;
- freezer.
The cost of natural feed is lower than that of industrial “drying”, even if it is produced from mechanically deboned meat, which is used in the manufacture of sausages. The business model is simple. The main limitation of sales is that there must be refrigeration equipment at the point of sale.
3 Building and finishing materials: money out of thin air
The building materials market is shrinking. According to a study by RD Construction analysts, a decline in production in January-July 2015 compared to the second half of 2014 was recorded for cement, ready-mixed concrete, reinforced concrete, red ceramic bricks: -12, -30, -15, -1.5%, respectively. This is how the reduction in the pace of mass housing construction backfired on building materials - the demand for housing is falling.
The main product of the recycling of old tires, crumb rubber, is used in the production of:
- rubber tiles / paving stones;
- coverings for sports grounds and fitness halls;
- wall finishing materials;
- innovative road surfaces;
- accessories for cars (rugs, mudguards, etc.).
The cost of technological lines for "grinding" tires into crumb rubber depends on productivity, degree of automation of the process, quality and size of the output fraction. But in general, we are talking about costs of 1-12 million rubles. In addition to Chinese equipment options, there are also Russian ones: the plants of Vtorrezina Ecoprom LLC, Alfa-SPK LLC and others offer lines of their own design. It is better to prefer domestic equipment - both the quality of the product and the reliability of the machines are higher.
It is more profitable to produce goods with a high added value, i.e., in addition to crumb rubber, to issue tiles and coatings. The last two products are cold or hot molded from chips, polyurethane adhesive and dye. The cost of equipment starts from 2 million rubles.
The payback period for a mini-factory for the production of rubber tiles is from 6 months. The indicator is excellent, but the investments for the start will require impressive. There is a more economical entry option: many manufacturers (EcoStep, Masterfaybr, etc.) offer to start a franchise business. From 500 thousand rubles.
4 Goods for tourism: wide is my native country
The growth of major world currencies and the rise in the cost of labor in China have a positive effect on the domestic light industry market. In 2015, the share of Russian manufacturers in this industry increased to 24% and continues to grow. What should a startup focus on?
Russians save money on vacation trips abroad. Most have to be content with local color and sponsor domestic tourism. They need equipment.
- tourist clothing and equipment of the middle price category;
- budget tents (up to 5,000 rubles);
- fishing goods in the low and mid-price segment (up to 3,000 rubles).
The production of backpacks, ventilated caps / hats, windproof hats, gloves, encephalitis, thermal underwear, sweaters is a profitable business. You can choose a very narrow niche and engage in the production of mobile baths or thermal bags.
It is not necessary to develop innovative raincoats-boats or T-shirts-life jackets. It is enough to make practical and functional products a la the Expedition clothing range. But at reasonable prices.
5 Automotive equipment: Thule from Tula
What is profitable to produce in Russia for cars, where is the free niche? Comparing our popular Swedish plastic autoboxes from Thule brand with analogues is the same as putting Rolex against ordinary watches. The Thule customer pays for style and brand first. Moreover, luggage boxes from the point of view of production are the simplest products. Thule cost in Europe in the range of $400-970. The price, which is not humane at the current dollar exchange rate already at the place of production, in Russian retail stores turns into a completely surprising one: premium solutions cost 60,000 - 100,000 rubles.
The middle price segment of the autobox market in Russia (10,000 - 20,000 rubles) is now under the gun of Polish, Czech, Italian and Chinese manufacturers. Items from the Middle Kingdom deserve special attention: they are widely presented, but the quality is objectively low. Time to make car trunks in Russia. Domestic manufacturers of boxes for cars exist as a class, but are counted on the fingers (brands ATLANT, VetlaN, LUX). Moreover, some have a meager assortment, others specialize in "luggage systems from European components" (read: they depend on fluctuations in exchange rates), and the quality of others is lame.
During the crisis, mini-production of universal luggage boxes (for all car brands) made of high-quality plastic with a reliable opening / locking system in low and medium price categories is beneficial.
This will require:
- vacuum forming equipment (Russian - from 350 thousand rubles);
- Press forms;
- raw material is ABS plastic.
Cheaper to manufacture soft autoboxes made of polyester, PVC and other plastic polymers. But this is sewing production and a completely different story.
Today, the unstable financial situation in the country leads to job cuts. Some people go to new companies after being laid off, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.
What business is in demand now
Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, the sale of household chemicals and products are in the greatest demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.
Service Demand
According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, the first place in terms of the number of applications is occupied by companies engaged in commercial transportation. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize a profitable business.
What is profitable to sell now
Aspiring entrepreneurs love to wonder what people are in demand right now. Actual products remain the same. An example of high-margin products: flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.
What kind of business is now in demand in a small town
Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.
The most popular business in a small town is a general barbershop. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because. people tend to restore old things out of fear of spending big.
Demanded business
Commercial activity is always aimed at satisfying the needs of people or stimulating demand. Any promising business is built on this. You can artificially create demand for products by running product advertising on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.
Profitable business
Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.
Super profitable business
All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a super profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. Direction options: from restoration or car rental - to your own thrift store.
Most profitable business
By opening your own bakery in a large city, you can quickly return all invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest paying business is able to return all invested funds in a month. Before opening your own business, study relevant business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to the bankruptcy of the company in the future.
Profitable online business
A distinctive feature of activities on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:
- provision of online services (programming, design development, accounting, etc.);
- launch of an online store;
- participation in affiliate programs;
- creation and promotion of your information product.
An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.
Profitable business with minimal investment
Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.
Network marketing also refers to making money with little investment. You can develop your business at home by recruiting interested people from the population. If the idea of creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.
Rating of profitable businesses in Russia
Business activities must be profitable. The proceeds should cover the costs of the further development of the organization, the remuneration of employees and the entrepreneur's own needs. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finances over time. Having studied the rating of small businesses in terms of profitability in Russia, you can avoid this. The TOP 5 best entrepreneurs include:
- Private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of the audit. This list also includes consulting services.
- Specialized clinics. Various types of cosmetic and medical procedures are in demand among residents of all cities, so this area of \u200b\u200bactivity is classified as highly profitable.
- Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry is today's high competition.
- Law firms. A highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
- Microcredit. This niche has gained popularity in the last 3 years. Money is issued on the security of products manufactured by enterprises or any property.
Business profitability by industry
Economic performance measures determine whether a company will survive or not. They must be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table that shows the profitability of the business by industry.
The manufacturing sector is considered the most profitable business area. The higher the profitability of the enterprise, the more income it brings. The most profitable production for small businesses is a stable operating enterprise that produces products in demand and does not require large financial investments.
Types of profitable production
Before embarking on new manufacturing ideas for small businesses, it is necessary to conduct a thorough marketing analysis and calculate future costs. After that, you need to develop a competent business plan. Thanks to this, you will be able to clearly structure all stages of business development. This is especially true for those start-up entrepreneurs who are going to take out a loan to start a business.
In addition, you need to analyze the market in order to highlight products that are in high demand among consumers. It should also be remembered that almost all enterprises are certified and receive permits to conduct activities in different instances. Try to choose an area of production for a small business that does not have very strict requirements, otherwise you will have to shell out a decent amount for obtaining permits.
Let's try to figure out which is the most cost-effective production for a small business.
Specialists distinguish the following areas of activity:
- Food;
- Household chemicals and hygiene products;
- Construction Materials;
- Hosiery;
- Simple metalworking.
Now let's look at a few mini-production ideas for small businesses from these areas, which are distinguished by a quick payback and high profits.
clothing industry
One of the most promising small business ideas at home is the production of garments. We are talking about a universal atelier that is able to satisfy any needs of consumers, from tailoring children's clothing to bed linen or curtains. Sewing products are in demand in any, even the most difficult times, since they are bought by all citizens of our country, without exception. If you provide a competent approach, the business will flourish and bring you a stable income.Jam
Many people do not even suspect that a good stable income can bring. Despite the high level of competition in this area, newcomers can easily find reliable distribution channels for such sweet products, since demand for it never drops. Various jams and preserves are used for the manufacture of confectionery, sweets and semi-finished products, so many food industry enterprises buy such goods in large quantities. This cost-effective production for small businesses will generate income in any locality. It is most advantageous to open such a business in rural areas. In this case, you can use fruits and berries from your own garden as raw materials.Vine furniture
If you often think about it, try organizing. Anyone can do this kind of work. If you do not have money to purchase raw materials, you can prepare it yourself. In order to master the skill of weaving from a vine, use special literature. Another option is free master classes from craftsmen on the Internet.
To begin with, you can practice making small baskets, souvenirs, pots and other small items. If everything works out for you, you can start organizing the production of a small business. Allocate space for a workshop, purchase the necessary professional tools, and also make your own website where customers can order furniture or souvenirs. According to experts, this is the most cost-effective production for small businesses, since it does not require any financial investments. All you need to work is your time and skillful hands.
compound feed
In connection with the development of agriculture, the demand for balanced feed for poultry and animals began to grow. Therefore, it is not at all surprising that this is one of the most profitable areas of entrepreneurial activity. Such products are purchased in large volumes by farms, intermediary companies, zoo reserves and private individuals who have their own household plots.
To enter this business, it is enough to purchase a small production line, purchase raw materials for the production of feed and find permanent markets. Such a business is more profitable to open in rural areas. This will allow you to significantly save on transport costs.
Meat semi-finished products
Food production brings a decent income even during the economic crisis. The most profitable line of business in this area is the production of semi-finished meat products. These products are very popular among domestic consumers, so such a business will bring a decent income.
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You don't need any special equipment to set it up. At first, such products can be made manually. Over time, when the enterprise begins to develop, you can purchase a production line and hire assistants. To increase the profitability of the enterprise, organize. To do this, you will have to purchase additional equipment and issue the necessary permits.
Brick
If you want to open the most profitable production for small businesses, pay special attention to building materials, and in particular to. As practice shows, such a mini-enterprise pays off in the shortest possible time. Therefore, we can safely say that this type of business is quite promising and highly profitable.
Modern mini-brick factories are safe and absolutely harmless, so at first you can do this at home. This will allow you to significantly save on renting a room. The most important thing in this business is the sale of finished products. If you do not find regular customers, the enterprise will be idle, and this will entail serious losses. It is advisable to conclude a contract for the supply of finished products with a large construction company. In this case, you can count on a constant monthly income.
At the stage of drawing up a business plan, each entrepreneur carefully studies the current situation on the market in order to determine the most popular business areas. This step allows you to create a profitable project that will become a source of regular income. However, creating a thriving business is not always possible. Many beginners often make a mistake when choosing the direction of future activity. In order to avoid failure, it is very important to carefully evaluate the prospects of the chosen activity and study consumer demand. In this article, we propose to discuss the most popular production in Russia.
Profitability is a quick payback, high income and a low percentage of risk
Analysis of the current situation in Russia for small businesses
Studying the situation established in the modern market is one of the main stages in preparing for the implementation of a business project. It is important to note here that it is possible to create a profitable project both in the service sector and in various areas of commercial activity. It should be mentioned that the above areas have the highest level of competition, which leads to various difficulties in creating a business. It is this factor that makes many entrepreneurs pay attention to the sphere of production and engage in the manufacture of various goods.
This market niche has a large scale and includes several dozen different areas. Before creating your own business, an entrepreneur needs to carefully study all the subtleties and nuances associated with the production itself. First of all, you need to understand that opening your own production will require large financial investments at each stage of the project.
Despite the high complexity of the organization, the manufacturing business has the highest profitability.
According to statistics, the modern Russian market is rich in imported goods, the cost of which is quite high for most citizens of our country. This factor contributes to the emergence of domestic enterprises that are ready to offer similar products at a lower cost. In order for the offered products to be highly competitive, the entrepreneur needs to create an ideal proportion between the quality of the offered products and their price.
When implementing a project related to the creation of production, special attention should be paid to the bureaucratic issue. In order to start their own business, an entrepreneur needs to go through state registration and obtain a bunch of permits. Having a full package of documents allows you to conduct legal business and not be afraid of inspections by regulatory authorities.
In order to create a successful and profitable project, an entrepreneur will need to make a titanic effort at the preparation stage. At this stage, it is very important to identify the most popular products in the region where you plan to do business. This step will allow you to create a preliminary assessment of the sales market and determine the main stages of business development. It is quite difficult to identify a scarce product, but it should be remembered that all the efforts made will turn into profit. When conducting an analysis, it is very important to pay attention to pricing policy and the behavior of competitors. Based on the available information, it is possible to create an individual scheme for the future enterprise, which will reduce the cost of production of the selected products.
A manufacturing business practically guarantees an entrepreneur high profits and a stable income Most popular small business destinations
In order to choose the most profitable direction of production activity, a businessman needs to carefully study the various product groups. The demand for goods is assessed based on criteria such as:
- Features of the region and economic conditions.
- solvency of potential customers.
- Influence of seasonality and fashion trends.
You need to understand that in warm regions, goods such as down jackets and fur coats are in little demand, and in the Far North there is no demand for swimwear and shorts. In order to determine the level of demand for production, it is necessary to carefully study the magnitude and elasticity of demand for similar products, as well as the amount of raw materials and consumables in the public domain. In addition, it is very important to determine the rate of return on investment. Based on these criteria, it is possible to identify the most profitable production in Russia today. Below, we propose to consider in detail several different areas of this highly popular business.
Construction
Construction and repair work is carried out both in large metropolitan areas and small towns. This aspect suggests that a business based on the manufacture of building materials can bring large profits. In order to correctly choose a specific niche for your enterprise, an entrepreneur needs to carefully evaluate the amount of equity capital.
One of the rather profitable types of business is the manufacture of paving slabs, facing bricks and foam blocks. This direction does not require large expenses for the organization of the workshop. It should be noted here that a significant part of the production equipment can be manufactured at home. Some entrepreneurs use industrial and household waste as raw materials. An example is a business based on the manufacture of paving slabs from recycled car tires.
Materials for interior decoration are also in high demand. Today, many entrepreneurs open small shops specializing in the manufacture of doors and windows. This type of business also does not require significant financial investments for the implementation of the project.
According to experts, the construction industry is a large market segment, consisting of dozens of different areas. You need to choose a specific area, taking into account both the material base and the available professional knowledge. It must be understood that attempting to implement a large-scale project can cause losses. It is more expedient to start a business with a narrow specialization. This approach will create an initial customer base and gain practical business experience.
Entrepreneurship associated with the production of food or industrial products is a complex, but long-term and promising business. Food
Food products are the most profitable production for small businesses due to high and stable consumer demand. At the stage of preparation for this business, it is very important to conduct an in-depth analytical study in order to identify scarce goods in a particular region. From the point of view of the economy, the production of food products is a budgetary direction of entrepreneurship. However, this area implies strict compliance with the strict framework that is established by the control authorities.
As practice shows, it is best for beginners in this business to start with the manufacture of products that have a long shelf life. This category includes various semi-finished products and pasta. Dumplings, manti and dumplings are in high demand among consumers. The production of these goods can be established in an ordinary kitchen. The main advantage of this direction is the relatively low cost of industrial equipment. Another topical idea is the creation of a cheese factory. Despite the fact that this business requires large investments, the created workshop quickly pays off all invested funds.
It should also be noted that some ideas from this direction can be implemented with minimal financial costs. These areas include a small home smokehouse or bakery. Another popular type of business is making beer at home. Summarizing all of the above, we can conclude that the manufacture of food products is one of the largest niches today.
Light industry
Light industry is a very popular area of small business. Many people in our country strive to improve their living conditions. This aspect contributes to the growth in demand for upholstered and cabinet furniture, garden sets and various interior items. The level of profitability of this direction is about thirty-five percent. In order to achieve this indicator, an entrepreneur needs not only to correctly develop a business plan, but also to correctly implement his idea. As practice shows, organizing a business does not require large expenses, which significantly reduces the payback period of invested capital.
Soap making, toilet paper manufacturing and hygiene products manufacturing are highly profitable industries for small businesses. Products belonging to this category are in high demand and are purchased daily by thousands of Russians. Starting such a business does not require large initial investments and can become a source of stable income. In regions where tourism is highly developed, it is more appropriate to focus on making souvenirs. In other cities, it is more expedient to open a sewing studio and engage in the production of leather goods and accessories.
Owning a business is a rather complex and time-consuming process. Goods for pets
According to statistics, every third family has one or more pets.. This means that more than thirty percent of Russians are regular buyers of various pet products. All products on this market can be divided into four separate categories:
- Dog food- The products presented in this category cover about forty-four percent of the market.
- Cat food- products presented in this segment occupy about twenty-six percent of the niche.
- Cosmetics and care products- about twenty-five percent of the niche.
- Food for rodents, fish and birds about 5% of the market.
Based on the above statistics, we can conclude that the highest competition is in the field of manufacturing food for pets. In order to enter this business, it is more advisable for beginners to start from those niches where the competition is softer. A great idea to start your own project is to make diapers, shampoos and other cosmetics designed for pets.
The issue related to the production of furniture for pets deserves special attention. This direction has its own characteristics in the form of requirements of potential customers. The created product should have a universal, unique design and be made from natural materials. Today, there is a high demand for both bedding and sun loungers, as well as entire complexes designed for pet games.
Tourism
Tourism is one of the largest market areas, both for Russia and the rest of the world.. As a rule, novice businessmen choose this area to create their own travel agencies or hotels. Such enterprises require large financial investments. In the absence of a large amount of money, it is more expedient to focus on the manufacture of clothing, accessories and equipment intended for tourism. In order to successfully implement such an idea, it is very important to know the many subtleties of active tourism.
As an example of one of the popular areas, one can cite the manufacture of capacious tourist backpacks. In addition, you can make hammocks, tents, rubber boats and sun loungers. It is more expedient to sell this product through online stores or specialized trading platforms.
Automotive equipment
Every year the number of car owners is steadily growing.. This means that various equipment designed for cars will always be in demand. To organize a workshop for the production of basic components and elements of the body structure, large capital will be required. This money should be invested in the purchase of various machine tools, presses and other specialized equipment. For beginners in this direction, it is more advisable to start a business with the manufacture of covers, vinyl film or car stickers. These areas do not require large organizational costs, and the projects themselves pay off in a few months.
Quite a promising direction is the manufacture of creative wipers. As an idea, you can take traffic police officers waving wands, animals waving their tails, or any famous person. Manufactured products can be distributed through social networks, forums for motorists and marketplaces.
The most profitable areas of business activity are production and services Profitable prospects
It is important to pay attention to the fact that in many sectors of the domestic market only foreign goods are presented. This trend is observed both in the field of household appliances and food products. Many domestic manufacturing companies use raw materials and consumables as the main elements of their products. Today, it is quite difficult to build a profitable production for small businesses, since the goods offered must withstand competition with foreign counterparts. In order to attract the attention of compatriots, a businessman needs to offer a quality product at a price lower than that of its main competitors.
When analyzing the current market situation, it is very important to take into account the needs of not only ordinary citizens, but also other businessmen. The B2B market is as broad as the consumer market. Working in several directions allows you to significantly increase profits and get a larger customer base. Many entrepreneurs who own their own production are striving to reduce costs through the use of domestic raw materials and consumable components. This means that entrepreneurs engaged in the production of products for which there is a high demand will quickly recoup their investments and will be able to expand their sphere of influence on the market.
Conclusions (+ video)
In this article, we examined many different ideas related to the organization of our own production. Each of these ideas has a number of features, subtleties and nuances. When choosing a specific project, a future businessman needs to develop a competent business plan containing not only a financial model, but also a thorough analysis of competitors. This approach will allow you to get a profitable business that will not require additional financial injections.
Asset turnover is fastest in retail, and organizing a service business is beneficial because it does not require significant investments. However, in these areas there is high competition, as well as dependence on the political and economic situation. It is more difficult to organize a manufacturing business, but its predictability and stability in the long run is higher.
Practice shows that most private entrepreneurs organize activities in the service or retail sector. The creation of industrial enterprises is more difficult from a financial, organizational, and technological point of view. Nevertheless, according to statistics, they operate in almost all sectors of the Russian economy. The main thing is to choose the right production for a small business, to determine a niche.
This direction is often chosen by those who have experience in a large industrial enterprise, and were forced to quit for one reason or another. Such people understand better than others that the time interval between investing resources and making a profit can be long. But on the other hand, material production is a more promising business, especially in those places where there are opportunities for cooperation in a developed sector of the economy.
What industries are small businesses in?
According to the latest data from Rosstat, the majority of the SME sector are small businesses (36.3%) and individual entrepreneurs (30.2%). Only 9.2% falls on the average. Figure 1 shows the structure of their distribution by industry.
In fact, SMEs provide jobs for a quarter of the country's population (25%) and almost a third of all revenue (28%). Among them, the share of those spending on innovation is 68% of all enterprises in Russia.
The distribution of small businesses across Russia is very uneven. Most of them are concentrated: in Moscow and the Moscow region - 16%, St. Petersburg - 7%, in the Sverdlovsk and Novosibirsk regions - 4% each, Krasnodar Territory - 3%. They make a tangible contribution to the economy (Figure 2).
An interesting feature. According to Eurostat, there are many more individual entrepreneurs in manufacturing in Russia than in most developed European countries. However, in comparison with Germany: in the extractive industries, the number of enterprises in our country is 2.6 (with up to 20 employees - 2) times more; in the manufacturing industry - 40% less.
The sphere of interests of small enterprises is quite wide (Fig. 1). In the natural state of affairs, finances always flow to where the return from them is greater. Therefore, the numbers give food for thought to those who are looking for profitable production for small businesses.
| Total number of microenterprises | ||
|---|---|---|
| including by types of economic activity: | ||
| agriculture, hunting and forestry | ||
| mining | ||
| including: | ||
| extraction of fuel and energy minerals | ||
| extraction of other minerals | ||
| manufacturing industries | ||
| food products, including drinks, and tobacco | ||
| textile and clothing production | ||
| leather, leather goods, shoes | ||
| woodworking, wood products | ||
| pulp and paper production, publishing and printing activities | ||
| coke and oil products | ||
| chemical production | ||
| rubber and plastic products | ||
| other non-metallic mineral products | ||
| metallurgical production and finished metal products | ||
| cars and equipment | ||
| electrical, electronic and optical equipment | ||
| vehicles and equipment | ||
| production and distribution of electricity, gas and water | ||
| electricity | ||
| gaseous fuel | ||
| steam and hot water |
Where to start and where to look for a niche
When organizing a small business, two questions always arise: where to start and what are the most promising ideas for a small manufacturing business? The answer to the first of them can be sought in three directions.
- The acquisition of an already established enterprise without a fundamental change in its direction in order to make it more profitable.
- Creation of a new production from a zero cycle, without focusing on existing or familiar models.
- Buying a franchise.
A successful choice of a market niche and an assessment of the strength of one's place in it are of decisive importance for the successful organization of one's production. An analysis of the given sectoral distribution shows that the maximum part of SE is employed in the manufacturing industries. There are two directions in search strategies:
- The production of a completely new product, the need for which is just emerging, "ripens".
- Release of products available on the market with an emphasis on its features, enhanced opportunities for the consumer.
The famous American trader Larry Williams noted: “If everyone around you is talking about something, then you are most likely already too late.” You should not focus on fashion - it goes by pretty quickly.
The most profitable production for small businesses
From the statistics it is clear that the most profitable production for small businesses is located in the manufacturing sector: 11% (compared to agriculture: 5%). A large number of enterprises are engaged in the manufacture of:
- machines, machine tools and electrical equipment - 20%;
- food, clothing and footwear - 18%;
- plastic, rubber, mineral products - 14%.
Manufacturing business in mechanical engineering
The share of machinery and equipment in the production of MP is 11% - the same as food products. However, given the current state of affairs in the economy, it is hardly worth technologically linking your business with machine-building enterprises.
More promising are the business ideas of production for small businesses, designed to meet the needs of food and light industry enterprises, or directly to the needs of the population. The main factors of success: simplicity of products, relatively homogeneous range, mass production, guaranteed sales market. A prerequisite for effectiveness is professional marketing research.
The main difficulty is the influx of high-quality foreign products, which are difficult for domestic enterprises to compete with. This makes it necessary to purchase high-performance imported equipment with great technological capabilities.
Common consumption goods
Most of the small enterprises and individual entrepreneurs are engaged in the manufacture of goods directly for the end consumer - the population. These are consumer goods: furniture, textiles, carpets, clothing for sports, recreation and overalls; hosiery. The undisputed leader is food products, and given the course towards import substitution, the prospects for this direction in the near future will only increase. The table below shows some examples of business plans and opinions of entrepreneurs involved in these types of businesses.
The Novosibirsk enterprise "Model Plant of Siberia" in 2012 was awarded a national award as the best small enterprise in the field of consumer products. It produces wooden molds for the foundry: blanks for machine tools, fences, mine tunnels, molds for diamond processing. Some items are shipped overseas. Along with this, the company produces inexpensive furniture for kindergartens and schools.
Serving the construction industry
About 40% of all SMEs, including private entrepreneurs, are employed in construction. This gives rise to ample opportunities aimed at the manufacture of specialized equipment, tools, building materials to meet the needs of this sector of the economy. They are practically inexhaustible, and here both traditional types of products and new production for small businesses are in demand:
- hardware and metal structures (construction nails, modular fences);
- plastic, rubber products (plastic windows; rubber tiles);
- bricks of different types and dry mixes;
- stone natural, artificial (facing materials; tiles).
In the video, an entrepreneur from Engels talks about his experience in creating a profitable business for the production of aerated concrete blocks.
Modern business model for small businesses
As an advantage of small enterprises, their flexibility and mobility are most often noted:
- the ability to accelerate the development of investments;
- high capital turnover;
- active innovative activity.
Inevitable difficulties in the organization are associated with limited own resources,
relatively low income and high labor intensity. This leads to increased risks in the competition.
The concept of "subcontracting" is becoming more and more common in MP. In fact, this is a well-forgotten old industrial cooperation. For small businesses, it brings significant benefits and growth prospects:
- stability, ensuring constant orders;
- entering new markets, product promotion
The subcontract system has been developed so far mainly in large cities, for example, in St. Petersburg its level is about 20%. The bottom line is that large enterprises focus their efforts on the production of key components containing know-how and carry out final assembly. They save on space and equipment. The rest under subcontracts is produced for them by small enterprises. Such relationships have become widespread in the sectors:
- mechanical engineering, metalworking;
- parts made of polymers and rubber;
- electronics, electrical engineering.
Many entrepreneurs are showing interest in this business organization model. This was shown by a survey at the All-Russian SME Conference held in May 2014 in Yekaterinburg (Fig. 3). Of these, almost a third (27%) are representatives of industrial enterprises.
The main platforms for interaction and search for partners: fairs and exhibitions of the Chamber of Commerce and Industry, regional centers for subcontracting, coworking, exchanges. They make it possible to search for placed orders and offer their services directly. As an example, one of such centers "NPRS" can be cited, where about 800 enterprises are registered, of which almost half are SE (Fig. 4).
An example of effective cooperation in the agro-industrial complex Mordovian Bacon. It consolidates the activities of 20 agricultural enterprises, including small ones: a mixed feed plant, a grain growing company, several pig farms, and meat processing plants. Gradually transferred to: private entrepreneurs cars on a lease basis, farms - land and equipment.
Finally. Small manufacturing business has good prospects for development. Large companies, as a rule, are focused on a homogeneous, mass demand. Small companies are more efficient in certain small market segments, as they are capable of rapid changes and have greater economic flexibility. Counting on the stability of your business, you need to use the opportunities of interaction with major partners.
