The most expensive companies in the world by capitalization. The most valuable companies in the world: a review of Forbes and Fortune ratings

American company, the largest private oil company in the world, one of the largest corporations in the world in terms of market capitalization.

S tarbucks

And the American coffee company and the chain of coffee houses of the same name. The management company is Starbucks Corporation. Starbucks is the largest coffee company in the world, with over 22,500 coffee shops in 67 countries. Starbucks sells espresso and beverages based on it, other hot and cold drinks, coffee beans, teas, hot and cold sandwiches, cakes, snacks, and items such as coffee makers, mugs and glasses. The company's headquarters is in Seattle, Washington, USA.

China Mobile

Date of foundation - 1997

China Mobile Communications Corporation, CMCC (Chinese ?????? - Zh?nggu? Y?d?ng T?ngx?n, HKSE:0941, NYSE: CHL) is the largest mobile operator in the world and in 2014 2016 was included in the ratings of the most expensive and influential public companies in the world FT Global 500, published annually by the Financial Times, as well as in Forbes Global 2000 (in 2016 - in 18th place).

M cDonald's

An American corporation, until 2010 the world's largest chain of fast food restaurants operating on a franchising system. At the end of 2010, the company ranks second in terms of the number of restaurants worldwide after the Subway restaurant chain. Included in the 2011 Fortune Global 500 list.

Gazprom

Date of foundation - 1989

Russian transnational corporation engaged in exploration, production, transportation, storage, processing and sale of gas, gas condensate and oil, as well as the production and sale of heat and electricity, banking and media structures. The largest company in Russia, the largest gas company in the world, owns the longest gas transmission system. It is the world leader in the industry. According to the Forbes Global 2000 list, Gazprom ranks 17th among global companies in terms of revenue. According to the Forbes magazine rating, in 2011 Gazprom became the most profitable company in the world. The company's credit rating is BB+ outlook: "negative".

KFC

Kentucky Fried Chicken
American restaurant chain specializing in chicken dishes. The company's headquarters is located in Louisville, Kentucky. KFC is the second largest coffee shop chain in the world, second only to McDonald's. As of December 2013, 18,876 outlets operate under the KFC brand in 118 countries around the world. KFC is a subsidiary of Yum! Brands, which also owns the Pizza Hut and Taco Bell retail chains.

A pple

American corporation, manufacturer of personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers and modern multitasking operating systems with a graphical interface. The headquarters is in Cupertino, California.

Gloria Jean's Coffees

The second largest international network of coffee houses and coffee shops, which has its stores in more than thirty countries around the world.

Gloria Jean's Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago, USA. Initially, this enterprise - Gloria Jean's Coffees - was a small coffee shop and gift shop, and in 1986, Gloria and her husband decided to give others the right to use their concept as a franchise. As a result, over time, the company grew from one store into a large network with more than 110 coffee shops in all US states.

In 1991, the company won the Illinois Retailer of the Year Award. Gloria Jean's Coffees has quickly grown into the largest coffee shop chain targeting major shopping malls in North America. The company soon won the first prize from Entrepreneur Magazines, which named it America's Top Finest Coffee Franchiser for five years.

Amazon.com

An American company, the largest in the world in terms of turnover selling goods and services via the Internet and one of the first Internet services focused on the sale of real consumer goods. The headquarters is located in Seattle.

S barro

American chain of fast food restaurants serving traditional Italian cuisine.

Nike

American company, world famous manufacturer of sportswear and footwear. The headquarters is in Beaverton. According to analysts, Nike accounts for nearly 95% of the US basketball shoe market. In 2012, the company employed over 44,000 people worldwide. The brand is valued at $10.7 billion and is the most valuable brand name in the sports industry. Since September 20, 2013, it has been included in the Dow Jones Industrial Index.

Coffee Bean

The first network of coffee houses that appeared in Moscow. Currently, the network includes 18 coffee houses in nine cities of Russia.

T he Coca-Cola Company

Date of foundation - 1892

American food company, the world's largest manufacturer and supplier of concentrates, syrups and soft drinks. The company's most famous product is the Coca-Cola drink. Included in the Fortune 1000 list in 2007. The headquarters is located in the capital of the state of Georgia, Atlanta.

Microsoft

One of the largest transnational companies producing proprietary software for various kinds of computing equipment - personal computers, game consoles, PDAs, mobile phones and others, the developer of the most widely used software platform in the world at the moment - the Windows family of operating systems.

U nilever

British and Dutch company, one of the world leaders in the market of food and household chemicals. Currently, in these segments, it is the second largest in the world in terms of sales. Headquarters are in London and Rotterdam.

Nestlé

Swiss company, the world's largest food manufacturer. Nestle also specializes in the production of pet food, pharmaceuticals and cosmetics. The main office of the company is located in the Swiss city of Vevey.

H&M

Swedish company, Europe's largest clothing retail chain. Headquarters in Stockholm.

E Bay

An American company providing services in the areas of online auctions and online stores. Operates the eBay.com website and its local versions in several countries, owns eBay Enterprise.

G-ameloft

Gameloft is a video game publisher and developer headquartered in Paris with offices around the world.

The company was founded by the Guillemot brothers, founders and owners of Ubisoft. The company creates games primarily for mobile phones and other devices equipped with Java ME, BREW and Symbian OS platforms, as well as N-Gage. Gameloft also develops games for platforms such as Nintendo DS, Macintosh, PlayStation Portable, Wii, Xbox 360, Zeebo and others including bada, iOS, Android and Windows Phone.

American Express

Date of foundation - 1850

American Express Company (American Express, AmeEx, Amex) is an American financial company. Notable products of the company are credit cards, debit cards and traveler's checks. The company's headquarters is located in New York.

In 2008, Sberbank of Russia became the world leader in the sale of American Express traveller's checks (over $1 billion).

The number of transactions with American Express cards in the trade and service network in 2014 was 6.5 billion, which is 3% of all bank card transactions in the world.

MasterCard Mass

MasterCard Worldwide or MasterCard Incorporated is an international payment system, a transnational financial corporation uniting 22,000 financial institutions in 210 countries. The main headquarters of the company is located in New York, Westchester County, USA. The global operating headquarters is located in O'Fallon, a suburb of St. Louis, Missouri, USA. Worldwide, the main business is the processing of payments between acquiring banks serving merchants, issuing banks or credit cooperatives using debit and credit cards of the MasterCard brand for payments. MasterCard Worldwide has been a public company since 2006, prior to its first public offering, as an entity jointly operated by more than 25,000 branded card financial institutions.

MasterCard, originally known as Interbank/Master Charge, was created by several California banks as a competitor to BankAmericard issued by Bank of America, which later became the Visa credit card issuer of Visa Inc. From 1966 to 1979 MasterCard was called "Interbank" and "Master Charge".

Tefal

Date of foundation - 1956

An international brand that produces household appliances and utensils. In 1968 Tefal was acquired by Groupe SEB. Along with the Tefal Groupe brand, SEB manufactures and sells products in 120 countries around the world with brands such as Rowenta and Moulinex.

General Electric

An American diversified corporation that manufactures many types of equipment, including locomotives, power plants, gas turbines, aircraft engines, medical equipment, photographic equipment, household and lighting equipment, plastics and sealants. The company, as of 2015, ranks ninth in the Forbes Global 2000 list of the largest public companies, and was the world's largest non-financial TNC, as well as a major media concern. Ranked 13th in 2015 by Financial Times by market capitalization.

A uchan

French corporation represented in many countries of the world. One of the world's largest retail chain operators. Nominally, Auchan is the main structural subdivision of the family mega-corporation "Mulier Family Association".

Bulgaria

Date of foundation - 1884

Bulgari S.p.A. (pronounced Bulgari) is an Italian company founded in 1884 that manufactures luxury goods (jewelry, watches, perfumes, leather accessories) and owns luxury hotels. Bulgari is part of the LVMH group (Mo?t Hennessy Louis Vuitton) and closes the top three largest jewelry companies in the world.

The brand name is usually written as , based on the traditional Latin alphabet, where the letter "V" is equivalent to the modern "U". The headquarters is located in Rome.

Sotirios Bulgaris was a Greek jeweler, a native of the village of Paramitia in the Epirus region, a picturesque corner of Greece, where the first boutique he opened has survived to this day. In 1877, Bulgaris moved to Corfu, then to Naples, and in 1881 ended up in Rome, where he opened several jewelry and antique shops, including a boutique on Via Sistina (1884).

Business as such is the pursuit of success. Nobody starts their own business in order to burn out, everyone wants to become the most successful as well.

However, most often, this is just a certain image, a cherished dream - few people study the experience of really large corporations, because they do not believe that they will reach this level.

We believe that the dream should have a clear outline - then it will be easier to achieve.

To do this, we publish the most valuable companies in the world in the form of a rating. More precisely, in the format of a "battle of ratings": consider the two most famous success ratings of companies in the world, Forbes Top-100 and Fortune Global 500.

Both describe the most valuable companies in the world, but the places in them do not match. Moreover, some companies are on one list and not on the other.

How so? Is it really so difficult to determine which corporation is the largest and which is not? Now let's figure it out.

The most valuable companies in the world: the battle of giants

Wisdom in this case does not concern the companies themselves, but those who keep the calculations. In other words, it is a matter of assessment methodology.

Some believe that the most expensive companies in the world are those whose capitalization (value of assets) on the stock exchange is the highest.

Others argue that when identifying the most valuable companies in the world, you need to pay attention to the real amount of revenue, and not to stock indicators (which are the result of broker speculation).

Simply put, the first approach is formal (how much a company is worth on the stock exchange, it occupies such a place in the world), and the second is applied (how much net revenue the company received per year - it is placed in such a position).

The first method is used by the well-known Forbes magazine in its Top 100, and the second one is used by the equally famous Fortune in the similar Global 500.

The first among economic observers is considered more superficial and "pop" (designed for a mass audience of non-specialists), and the Global 500 is more solid, but not completely objective. Why - we will describe further.

The most valuable companies in the world according to Forbes methodology

The Top 100 is just the tip of the iceberg, as its official name is Global 2000. This means that the list contains 2,000 valuable companies from all over the world.

Since it is impossible to cover such a volume of information, the Top 100 or even the Top 10 are most often published. Those below the Top 10 are rarely talked about because they are no longer considered favorites.

Further, we will not get into the methodological jungle, but will simply focus on the key difference between this rating (or a group of ratings showing the largest companies in the world) from similar studies of Forbes competitors.

Please note: all such publications make ratings only for public companies - those whose shares after the audit are sold on stock exchanges. Non-public (state, for example) remain outside the lists, although they may be no less successful.

If all state corporations from the United Arab Emirates, Qatar or Saudi Arabia passed an IPO (audit for admission to trading on the stock exchange), they would certainly take leading positions in the ratings, but so far they are not in the top ten.

In fact, Forbes has a lot of ratings - there are also for Qatar with the UAE, and for other countries. There are, for example, the Top 100 “largest companies in Russia” (and in general any large country that has its own edition of the publication), there are the Top 100 world brands, etc.

The largest companies in the world in terms of branding

By and large, the brand rating is also the rating of the largest companies, but the emphasis there is not so much on applied financial indicators (revenue, profitability), but on the market assessment of the most important “property” of the company - its name.

And its brand is equal to the value of all the assets of the company.

In other words, the opinion that Forbes considers very superficially is not entirely true. It's just that he focuses on public indicators, primarily on the assessments of stock exchanges.

This is not surprising, since its main readership in the United States is (including stock exchanges).

The most valuable companies in the world according to Fortune

Fortune, like Forbes, specializes in ratings.

Not every publication will be able to allocate a considerable staff exclusively for the analysis of financial statistics from around the world!

However, despite a lot of similarities, the desire to determine the most expensive companies in the world, etc., the difference between Fortune and Forbes is palpable.

If the second one is more focused on those who want to become an investor (in other words, become rich), then the first one is more aimed at those who are already rich, and they need information about managing their wealth.

PS. It is noteworthy that one of the meanings of the word "Fortune" is "state".

Since they have a different target audience, the results are different:

• Forbes pays more attention to general indicators, brands, business attractiveness, from the point of view of stockbrokers.
• Fortune, on the other hand, deals with applied issues of doing business, including large ones (the most expensive companies in the world are undoubtedly big businesses), among which the revenue indicator is of the greatest importance for it.

Indeed, if a company registers billions of dollars worth of intellectual property, like Oracle or even Google, but their real earnings are not the highest, then how can they be at the top of the world?

That is why Fortune is always in the lead by representatives of trade or the real sector, oilmen who receive "live" money, and not conditional capital in the form of know-how, which does not yet generate income.

The most valuable companies in the world: Fortune Global 500

It is more detailed than Forbes, but the latter makes a lot of ratings on related topics, so let's start with the simpler one.

It is also simpler because, on the one hand, it is more focused on applied business, and not on stock investors, and on the other hand, the main principle applies here: the one who earns more is better.

Forbes likes to evaluate the brand separately, assets separately, profit separately, and even divided by country ... We will further understand all this.

But in Fortune they decided not to bother, and make their entire rating based on real (confirmed) revenue. No nuances to you with assets, etc.

Yes, of course, not everything is so simple in our world... But many people like this approach, because the company should be worth adequately the profit it brings, and not some mythical brand.

Many will not agree with this (in the same Forbes, for example), but we will give their arguments below.

1) TOP 10 expensive companies according to Fortune.

Even the list of leaders almost does not converge - you will see later for yourself.

At the top of the world "Olympus" among the most expensive corporations in the world, according to this version, is a network of American supermarkets Walmart with $482 billion in revenue.

Indeed, how can you compete in terms of revenue with retail chains?

There, a huge number of transactions are made per day, although this business is still considered not the most profitable due to low margins on the product group of goods - the most popular group.

The second most expensive company in the world suddenly became little known in our latitudes State Grid with $329.6 billion.

This is a sensation this year, because this company, firstly, is Chinese, secondly, it was not even included in the Top 5 before, and thirdly, it is engaged in alternative energy (solar panels, electric windmills, etc.).

For the first time in the history of calculations, a manufacturer of alternative energy outperformed oil and gas giants in terms of revenue.

Yes, most of the company's income comes from traditional power generation, but the precedent is still interesting.

State Grid beat the former leaders "outright" - the third place is occupied by China National Petroleum ($299 billion), and the fifth Royal Dutch Shell ($272 billion).

By the way, for the first time, the Chinese oil company outperformed its “expensive” Western competitors, reaching the 3rd place in the ranking, which contains the most expensive companies in the world.

Being distracted by the oil industry, we missed the fourth line of the rating - the Chinese Sinopec Group with $294 billion in revenue.

This company, by the way, also works in the field of hydrocarbons, but does not extract them, but processes them.

As you can see, the Top 5 has already been tightly “occupied” by Chinese corporations: 3 out of 5.

2) Another TOP-5 expensive companies in the world according to Fortune.

Those commodity giants that were at the top for years, today continue to lose ground.

So, once a world leader Exxon Mobil dropped to the 6th line of the “expensive” rating with an indicator of $246 billion.

Another competitor in the oil market - BP (British Petroleum)– slipped to 10th place with $225 billion.

They are on the heels of the world leader in the production of luxury gadgets Apple($233 billion), ranked ninth.

3) We compare world leaders with the States.

It is interesting to quickly compare this with the American disposition - what places do world leaders occupy there.

Why USA? Because for decades they have dominated the Top 10 of all ratings that determine the most expensive companies in the world.

Now they have been pouring down from Olympus even in the studies of their own American publications.

*500 most valuable companies on the world map.

Both in the world and in the USA, in terms of revenue, the leader is wal mart.

The oil and gas sector, according to the editors of the publication, is still on the march, although we note that the real net revenues of all oil companies have seriously dipped this year.

Next we see the investment Berkshire Hathaway($210 billion) and consulting McKesson ($181 billion).

They are followed by a pair of American insurance giants UnitedHealth Group ($157 billion) and CVS Health ($153 billion).

Automobile giants General Motors ($152 billion) and Ford Motor ($149 billion) occupied the 8th and 9th places.

Rounding out the top ten AT&T ($146 billion).

Ranking Conclusions: Fortune believes in China and alternative energy

The most important thing is the world economic situation. Thanks to the ratings, we can see the development of entire industries in dynamics, which means we can choose the most promising business sectors for ourselves.

So, despite the resistance, even the conservative Fortune admitted that the oil and gas sector on the world stage is no longer particularly impressive.

The sharp growth immediately to the second place of the electricity generating company from China proves this.

However, oil companies are still strong in the US local market and do not intend to give up their positions.

Just as importantly, tech manufacturing companies like Apple have begun to catch up.

Even more importantly, cash flows began to flow even faster to Asia, because among the Top 5, which contains the most expensive companies in the world, the Chinese “took” 3 lines at once.

Americans, who previously received almost 10 out of 10 seats, are now limited to 3 positions, which can simply be called a global financial revolution.

The most valuable companies in the world: Forbes

After the conservative Fortune, it is worth moving on to the more inert Forbes rating.

Then, that everything is known in contrast. Without comparison, you will never understand how good or bad things are in your country.

TOP 10 most valuable companies in the world according to the compilers of the Forbes Global 2000 rating

This significant event takes place on March 31 - that is, the current financial year for corporations is just about to end, but a fresh rating has not yet been compiled.

Therefore, the most relevant data is not yet available, although the leaders are unlikely to leave the Top 10 - unless the places are shuffled among themselves.

The first three from China according to Forbes

It is characteristic that all three most expensive companies in the world according to Forbes are banks, and state-owned ones:

Their profile is investing in various large projects:

• CBC finances to other banks;
• CCB - to infrastructure projects;
• ABC - in agricultural.

Many people who are far from the world economic situation may be surprised: “How is it that the Americans have always been in the first place?”.

In fact, cash flows are gradually shifting to Asia.

This process began back in the 1970s, when the price of oil began to rise rapidly, and the Arab countries benefited from this. Then, after effective reforms, China came to the fore.

At the same time, the growth in the well-being of the Chinese does not stop, already approaching the level of the EU countries (especially in such large cities as Shanghai or Beijing), which directly affects the revenue of Chinese companies.

Just imagine that you need to build a road in Russia - 1 km of a two-lane road will cost about $1,500,000.
Now suppose that a road of the same length is needed for Beijing, where 22,000,000 people live.
And the roadway they have is not 2 lanes, but 6, 8 or even 10 +, the Chinese are building not 1 km each, but hundreds of kilometers at once and throughout the country.
Under all this, you need to find state funding (state-owned banks manage this), find contractors, etc.

The same is true in the agricultural sector - to feed 1 billion Chinese, you need a lot of food.

For a bank that issues loans for agricultural needs, this is a real "gold mine". That is why these three state-owned banks took the first lines of the rating.

It should be noted that they are state-owned, but public - their shares are listed on stock exchanges, audits are regularly carried out, etc. That is, everything has been done so that they do not work as government agencies, but as a full-fledged corporate business.

Suffice it to say that 3 state-owned banks have assets worth more than 6 trillion dollars under their control.

The scope is impressive. A simple businessman (even a super-successful entrepreneur) is hardly enough for one human life to reach such a scale.

By the way, they are also joined by the Bank of China - number 6 in the ranking, which lists the most expensive companies in the world, but we will not dwell on it in detail. We only note that its revenue amounted to 122 billion dollars, capitalization - 143 billion dollars, and assets are estimated at 2.5 trillion dollars.

American pursuers from the TOP-5 most expensive companies in the world

For a long time, it was the United States of America that reigned supreme on the global financial Olympus, and all the most expensive companies in the world were American. Now they are only 4-5 places.

Both of these companies are similar, but the first one has a more serious scale of activity: these are financial giants that invest all over the world.

In other words, they buy assets (companies, land, real estate) in order to sell them at a better price after some time. It turns out that money makes other money.

On paper, Buffett's corporation is the most valuable public company in the world, as Berkshire Hathaway reported $210.8 billion in revenue with a market capitalization of $360 billion. This is more than that of Chinese corporations, but there is one thing: the net profit indicator.

Due to the instability of the global economy, it is becoming more and more difficult to make forecasts. Because of this, the riskiness of investments increases, many of them bring losses instead of profits.

All this had a bad effect even on the American giants, who showed “only” $24 and $21 billion, respectively.

In comparison, even the Bank of China, ranked 6th, posted a net profit of $27 billion, not to mention the leader of the ICBC rating with a figure of $44 billion (that is, more than the top 5 US companies combined). ).

The second top five according to Forbes

We have already mentioned the Bank of China, so we will not dwell on it.

Eighth place in the list was taken by the first "product" company - Apple. "Product" - I mean one that is not engaged in speculation in the financial market, but in the production of real products, has its own production for the production of its own finished product, etc.

Apple reported $233 billion in revenue from a $586 billion capitalization.

Interestingly, the company's net profit is $53 billion.

That is, it is by all indicators the largest in the world. But this is only at first glance. The fact is that the compilers of the rating also take into account the price of assets.

In this aspect, it is very difficult for any manufacturing company to compete with investment groups, whose business, in fact, comes down to buying and reselling valuable assets, steamboat factories. Apple has "only" $293 billion in assets.

followed by the oil giant ExxonMobil(formally - the United States, but it is a transnational corporation - in the States they only have a main office) with revenues of $ 237 billion and a market value of $ 363 billion.

Note that over the past couple of years, the value of all oil and raw materials companies has slumped due to the collapse in black gold prices.

Russian companies also shared this fate, but more on them later.

The last in the top ten, which contains the most expensive companies in the world, is the Japanese auto corporation Toyota Motor with revenue of $235 billion and capitalization of $177 billion. This is the first non-American and non-Chinese company in this ranking.

In addition to the Japanese, the British holding also broke into the top twenty, where the “best” are collected. HSBC(14th place, $70 billion in revenue, $133 billion capitalization), and a South Korean corporation Samsung Electronics(18th place, $177 billion in revenue, $161 billion in capitalization).

Conclusion on the rating of expensive companies according to Forbes

What can a small aspiring entrepreneur learn from this ranking?

First, money makes other money, even bigger money.

Of the 10 most valuable companies in the world according to Forbes, 7 places are occupied by financial groups that earn on investing.

Production companies occupy 8th and 10th places, and the only oil producing company in the Top 10 is in the penultimate 9th place.

Is it good or bad?

This is nothing - it just proves the basic principles of the capitalist way of life: it is better to be a smart investor than directly a producer.

From the point of view of state development, investing in itself is not the best choice, because it produces a “virtual” product - profit from speculation, which you cannot feed, shoe, etc. This product cannot be “touched”.

However, in the long run, this is very justified - the United States and the renewed China are an example of this.

There is no need for a large staff and equipment, no need for a bunch of permits, etc. But you must already have some capital.

In this case, you can remember someone's aptly thrown phrase: “in the United States, every third resident invests his family capital in business, and in post-Soviet countries, 3% of residents control 97% of the capital”.

One more conclusion: transnational corporations will soon become more influential than the leading states of the world.

For comparison, Russia's budget for 2016 was drawn up in the amount of 13.5 trillion rubles, or about $245 billion at the exchange rate current at the time the budget was adopted. The 2016 budget in the US is almost $3.9 trillion.

Of course, it is not entirely correct to compare the country's estimate with assets, but it is very exciting and revealing.

And the third conclusion: the commodity sector is going through hard times.

This has been known since the crisis of 2008, but only now it has manifested itself as strongly as possible. Especially in the oil and gas industry.

What is the most expensive brand on the planet?

We believe that a brand is just a tag or a name on a wrapper.

In Western countries, it is believed that this is a valuable asset that must be cherished and cherished, since a damaged brand will not bring profit.

But a good reliable brand allows you to make a huge margin, bring more profit and be the key to the stability of the company. Therefore, in the West, brands have a special attitude.

*Examples of umbrella brands that combine a lot of smaller ones - most of them are named after the founders of the companies.

By the way, about the difference in mentalities - in Old Europe and the USA it is customary to call their companies their first or last name, because you can’t put your last name on a bad product.
Otherwise, choking on low-quality sausage, it will be your last name that will be remembered “not with an evil quiet word”.
A kind of quality standard at the level of mentality.

TOP 10 expensive brands in the world: Americans on the march

If in the Global 2000 rating the Chinese giants were able to impose a fight on the United States, then in terms of the brands of the Celestial Empire, the West is still far away.

Including, in comparison with the countries of Europe, which Chinese entrepreneurs actually left far behind the "Top 10 most expensive companies in the world."

In the first place among them, of course, Apple, whose brand was valued at $154 billion.

Following by a wide margin is Google with an indicator of 82.5 billion dollars.

The second five starts the first non-American brand - Toyota(Japan) - with an indicator of 42 billion dollars.

Closes the top ten is also American General Electric with a $36 billion brand. Note that Samsung from South Korea has such an indicator, but the compilers of the rating decided to leave it outside the “Top 10 Most Expensive Brands”.

What gives us the knowledge of the most expensive brand?

This area, on the one hand, is very conservative (people tend to treat everything new with caution, because there are no Chinese nouveaux riches there). On the other hand, it follows world trends and fashion.

General Electric went public back in 1896. Since then, the expensive brand has not left the leaders.

But even 15 years ago, no one had heard of any Facebook, and now its brand is valued at $52 billion (almost a quarter of the Russian budget).

Thus, we can safely say that you need to build your business not just as a way to generate income, but as a single system.
Even the name and the general "background" should be special, unique, not like everyone else.
In the long run, this will work for you. Unless, of course, the quality of your services and products will match the brand.

After all, who should you look up to if not them?

The most expensive companies in Russia from Forbes

This is important because it is closer to our reality. What are those Americans over the hill, we have to work here - in the realities of the CIS.

Why only private?

Because everything seems to be predictable in the public sector: the leaders, as always, are Rosneft, Gazprom, Sberbank, etc. True, this year Gazprom lost the palm to another company for the first time in the last 10-15 years.

But on the other hand, Rosneft, also a state-owned raw materials company, came out on top. So structurally, little has changed.

But the private sector is another matter.

Yes, the leaders here also do not change every day, but at least it is more realistic.

You understand that they are not owned by some Warren Buffett, but by a guy from a neighboring city. Even if he is no longer just a “guy”, but a whole “oligarch”, but this does not change the essence - this way the dream of becoming successful in business will be more evident.

So from choosing the most expensive company in the world, let's move on to the most expensive.

Here are the TOP-10 in the form of a table for ease of perception:

What does the TOP 10 most expensive companies in Russia tell us?

Comparing the most expensive companies in the world and Russia, you need to look at the root: where they are registered and in what area they work.

Most of the world leaders in the Top 10 are based in the US or China.

The majority of Russians are in Russia, but only the majority. VimpelCom, for example, is registered in Amsterdam, where it pays major corporate taxes, just as Evraz is registered in London.

And among those who are registered in the Russian Federation, many have owners among offshore companies.

This is done not so much out of a desire to avoid taxation at Russian rates, but out of distrust in the judicial system, corruption, and so on.

That is, in the United States, everyone continues to strive for the “American dream” of a prosperous state, while from Russia (as well as Ukraine, Belarus and others) they are trying to take their business abroad. At least formally.

And this is the first negative from the comparison of analytics.

*Top-5 private companies in Russia.

Second: among the most expensive companies in the world, according to Forbes, there is one oil and gas, two production and seven investment groups. But among the most expensive Russian companies there is not a single investment company, not a single production company (which produces the final technological product, not raw materials).

In fact, all the leaders are either commodity companies or trading companies. Only "Amsterdam" "VimpelCom" from the sphere of telecommunications stands apart - the most technologically advanced among the expensive companies listed in the top.

This suggests that all these areas are waiting in the wings in Russia - niches are free. You just need to come up with your own innovative product and bring it to the Top.

In practice, this is very difficult to do. But, as they say, only the one who does not play never wins.

Now compare most valuable companies in the world with Russian examples, and answer the question: how does the Russian market situation meet global challenges? Let's leave the question rhetorical.

Empty niches speak of prospects - sooner or later someone will take them. Could it be you?

Alexander Kaptsov

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The company's value is used to judge its success, which is reflected in the ranking of the richest and most respectable companies in the world. From year to year, based on analytical data, it is published by well-known international publications. The list has been headed by large enterprises in the technology and raw materials industries for many years. We present the Top 10 most valuable companies in the world and Russia in 2019.

Rating of the most valuable companies in the world

• Apple

The cost of this most expensive American company, created in 1976, is estimated at 146 billion dollars.

The main activity is the production of electronics and information technology.

Over the past year, sales of Apple products increased by 49%, profits increased by 17%. The company's revenue per minute is about 80 thousand dollars. Free capital exceeds the GDP of 140 countries of the world.

The legendary Steve Jobs, who stood at the origins of Apple, made an invaluable contribution to the development and formation of the brand, thanks to which today the company has millions of fans around the world.

• Google

The value of the corporation in 2018 was $94.1 billion. In just 20 years, Google has been able to turn from a simple search engine into an Internet giant known for its services, applications and You Tube video hosting. The company's profit for the past year increased by 16% and continues to grow.

• Samsung

In the Brand Finance ranking, the South Korean company Samsung takes the honorable 3rd place among the richest companies with a worldwide reputation. Its estimated cost is 83.1 billion dollars. The company is one of the largest manufacturers of personal computers, mobile devices, home appliances and electronics. True, over the past year the company has lost $ 22 billion due to self-exploding mobile devices Galaxy Note 7.

• Amazon

According to Brand Finance, online retailer Amazon rose to 4th place in the ranking in 2018 and its value is 69.6 billion dollars. In 2018, the income of the online trading platform showed the highest growth rates, increasing to $100 billion. The company does not pay dividends to its shareholders, and invests almost all of its profits in business development.

The corporation takes the 5th place in the ranking of the richest companies in the world. Its cost is 67.3 billion dollars. The main direction vector is the production of software, in which the company has thoroughly succeeded. At the origins of the computer giant in 1975 were the then unknown Bill Gates and Paul Allen. Over the past year, smartphone sales have fallen, but profits have increased by 37.1%.

• Verizon

The value of this telecommunications operator company in 2018 approached $63.2 billion, which is why it ranks 6th in the ranking. As an operator, Verizon distributes mobile phone and satellite Internet services in the US and 149 other countries. In 2018, like many other businesses, Verizon saw a 31% drop in profits.

• AT&T

Another major telecom operator, worth $59.8 billion, ranks 7th in the ranking. Since the company's founding year (1885), it has for many years been a monopoly in the provision of local and long-distance communication services in America. Now it is the second largest provider. The number of AT&T customers reaches 150 million people. In 2018, the company completed the Deal of the Year, which resulted in the acquisition of Time Warner media holding for $85 billion.

• walmart

This large retailer is valued at $53.6 billion and is the 8th richest company in the world compiled by Brand Finance analysts. More than 10 thousand retail stores of the company are represented in 26 countries. Thanks to the tireless Sam Walton, who managed to correctly develop the concept of the development of mini and hypermarkets, Walmart was able to achieve stunning success. This is a serious competitor to Amazon.

• China Mobile

Today, the Chinese telecommunications corporation China Mobile, according to experts, is worth 49.8 billion dollars. Although in 2012 the operator was rapidly losing customers due to the fact that there was no communication channel for smartphones. And then its developers put together chipsets that could work in all standards at the same time. After that, the outflow of subscribers stopped. In 2015, the company's net profit decreased by 0.6%, amounting to 65.5 billion dollars. Data for 2018 is not yet available.

• Wells Fargo

In 10th place is the banking holding Wells Fargo, estimated at 44.2 billion dollars. The direction of activity is the provision of diversified financial and insurance services to residents of the USA, Canada, Puerto Rico. After the scandal with the opening of accounts for clients without their knowledge, which was carried out by bank employees to fulfill the sales plan, the holding lost the title of the most expensive in the world. He was fined $185 million.

Russian rating of the most valuable companies in 2019

• PJSC Gazprom

First place in the ranking, as always in recent years, is occupied by the largest transnational oil and gas giant Gazprom, whose value has fallen well below $50 billion. The holding includes about 80 enterprises for oil production and marketing of finished products. Justified reserves of hydrocarbons amount to 1.0 billion tons, which puts Gazprom on the same level with the 20 largest oil producing enterprises with a worldwide reputation.

• OAO NK Rosneft

The second place belongs to one of the large energy companies NK Rosneft, which by the beginning of December 2018 overtook the flagship PJSC Gazprom in terms of capitalization. Its main area of ​​activity is oil and gas production, where there is a positive trend. Over the past few months, the company has outstripped NOVATEK, which specializes in this gas, in terms of gas production.

• OJSC "Sberbank of Russia"

The third place in the list of rich Russian companies belongs by right to the largest commercial bank of the Russian Federation, which has the most extensive network of branches in the country and the CIS. The number of its clients is over 110 million. In the last months of 2018, the financial activities of Sberbank of Russia intensified, which brought an increase in net profit by 2.4 times.

• PJSC Lukoil

Fourth place goes to the large oil and gas producing enterprise "Lukoil" with a full production cycle. It accounts for 2% of world oil production, 16% of Russian production, 1% of hydrocarbon reserves and 5 billion in annual net profit. Since 2001, the company regularly pays dividends to its shareholders.

In just a quarter of a century, the relatively young gas producing company NOVATEK has turned into a powerful and expensive company in Russia, which ranks 5th in the list of the RIA Rating agency. Its share is 11% in the total Russian natural gas production. The company is developing at a significant pace, which affects the increase in revenue. So, for example, net profit for 9 months of 2018 increased by 2.1 times.

• PJSC MMC Norilsk Nickel

The key products of the plant are rare earth metals, which are in demand on the world market. In terms of nickel and palladium mining, Norilsk Nickel is generally the leading enterprise.

In 2018, the company's net profit decreased by 13.4%, which amounted to 126.6 billion rubles. Capitalization has reached the level of 26 billion dollars. At the end of the year, Norilsk Nickel will pay dividends at the rate of 444.3 rubles per share, the price of one share is 11,070 rubles.

• OAO Surgutneftegaz

A major Russian oil and gas producing enterprise, which has secured a reputation as a company that is scrupulous about environmental protection and rational use of subsoil resources. However, Surgutneftegaz has recently been plagued by continuous troubles - an explosion on a gas pipeline, the impossibility of paying dividends, which could not but affect its net profit and capitalization. In 2018, the company's loss amounted to 141.9 billion rubles. Foreign investors began to lose interest in the company's securities.

• PJSC "Magnit"

The largest retailer in Russia "Magnit" is located on the 7th line of the rating. Its structure includes a network of retail stores in the "At Home" format and hypermarkets. In November 2018, with the opening of 317 new outlets, their total number reached 13,815 stores.

Revenue of "Magnit" for November grew by 10.3%. The cost of one share was 10,352 rubles, capitalization - 1,078 billion rubles. RUB 8 billion were allocated for the payment of dividends in the first half of 2018.

• PJSC VTB Bank

The ninth place is occupied, inferior in terms of indicators only. Its structure includes 34 subsidiaries. The main shareholder is the state.

The cost of one share is 0.07 rubles, market capitalization is 14.9 billion dollars, net profit is 34.1 billion rubles.

• PJSC Gazprom Neft

Completes the Top 10 Russian companies PJSC Gazprom Neft, a controlling stake, which was acquired in 2005 by Gazprom. This is the first company to start developing the Arctic shelf for oil production.

Economic crises, military conflicts, political instability and other negative factors do not have a significant impact on them. The most successful companies in the world are the backbone of the global economy, some of them earning as much as the GDP of small developing countries.

Perfect marketing, financial foresight, unconventional management techniques - which of the recipes helps them to take a leading position in all existing ratings year after year - is the biggest secret of big business. They are the best, time, money and millions of first-class specialists work for them.

The success of a company is measured by three indicators:

1. profit;
2. asset value;
3. capitalization size.

For young, fast-growing companies, experts have introduced an indicator that assesses how much assets have increased since the day they were founded.

The figures that appear in the annual reports of the world's largest corporations make a stunning impression. To paraphrase a well-known expression, we can say: "Corporations rule the world." The most successful global companies feel comfortable at the top of the financial Olympus, rarely and reluctantly allowing ambitious newcomers to the podium.

1. Manage the dream. Toyota

The assets of the automotive giant Toyota are estimated at $406 billion. It is the largest automaker in the world. The company began operating in 1924 with the sale of looms and over a nearly century-long history has grown into a global auto giant. In addition to the production and sales of cars, the company conducts business in several directions. Toyota Motors Corporation owns a financial structure, an insurance company, and conducts real estate transactions. The success of the Toyota brand was brought by 14 commandments of doing business, which, with true Japanese scrupulousness, reflected all areas of life of a large corporation. “Make a decision slowly, look at everything with your own eyes, educate your leaders” - common truths work great, especially if they are written in the “corporation production system” and are mandatory for everyone - from workers to directors. Over the three quarters of 2016, more than 8 million cars were sold - this is an absolute world record.

2. Black gold. ExxonMobil

Oil is called black gold for a reason. One of the most valuable companies in the world, ExxonMobil is a giant oil refining industry. The company has assets worth $395.4 billion, and net profit in the first half of 2016 amounted to $16 billion. The history of ExxonMobil began in the century before last, when Standard Oil, owned by the Rockefeller family, was divided into several companies. As a result of many transformations, divisions and mergers, ExxonMobil, a public company, appeared in 1999, which today owns shares in oil refineries in 45 countries, a network of gas stations in 100 countries and is engaged in oil production around the world. ExxonMobil's performance is the best illustration of long-term success. For all the time of its existence, the corporation has not had a single loss-making period.

3. Investments and insurance. Berkshire Hathaway

Warren Buffett and his $360 billion Berkshire Hathaway is the most successful investment holding in the world. The main activity is investment and management. Warren Buffett - the permanent chairman of the board of directors, began to build his empire with the organization of a small insurance company. By investing profits in buying stocks, Buffett began to earn enough to buy entire companies. Berkshire Hathaway now owns businesses in many different industries - retail, rail, food, home appliances, publishing and, of course, all types of insurance. The subsidiary media holding BH Media Group includes seventy newspapers and one TV channel.

4. IT geniuses. Microsoft

Microsoft has lagged behind the leader by almost 100 billion, its assets are estimated at $303.5 billion. Since last year The company's profit increased by 10%. The corporation practically monopolized the market of office programs and software. In addition, Microsoft produces computer accessories and its own tablet model. Microsoft products are sold in almost a hundred countries around the world, and their office suite is the most used on the market. The nearest competitors from year to year remain far behind. The exception is APPLE, but its profits are due to the successful sale of the iPhone and electronics. Microsoft's latest success is attributed to a change in leadership. The new CEO, Satya Nadella, is committed to a tough business demeanor and aggressive marketing policy.

5. China is always in the lead. Industrial & Commercial Bank Of China

Not a single economic rating is complete without representatives of the fastest growing economy in the world. The Chinese Industrial & Commercial Bank Of China has a capitalization of $275 billion. This is one of the youngest financial leaders - the bank began operations in 1984. The Chinese government owns 50% of the shares. In 2006, the Bank held the most successful share offering in history, raising a record-breaking $22 billion for the global economy. The financial business remains one of the most profitable. The most successful of the product manufacturers, APPLE only occupies the 7th position in the ranking of the most successful companies in the world.

6. One-stop sales. walmart

Retailer Wal-Mart, which owns the WalMart supermarket chain, has $200 worth of assets. billion. The company owns more than 10 thousand stores around the world, the number of employees is 2.5 million people. Retailing is one of the most complex types of business. Wal-Mart is successful because of its tough business practices and cost-cutting strategies. Many WalMart store suppliers testify that the company is forcing them to cut selling prices, and small businesses are angry that a huge network monopolizes the retail market in many countries. In addition, Wal-Mart became notorious for violating the rights of workers and constant conflicts with labor unions. Since 2000, the company began a period of instability, during which two large projects were closed - in South Korea and Germany. In the first case, the department store format did not appeal to Korean consumers, and sales in Germany resulted in an annual loss of $100 million.

7. Apple records. APPLE

APPLE is valued at $154.1 billion for the highest-grossing technology company. 2015 alone brought APPLE owners $53.1 billion in net profit. During its existence, the brainchild of Steve Jobs increased its own value by 50,000%. The corporation managed to do the impossible - to turn the use of smartphones and computer equipment into a real cult of worship for goods with an apple logo. It's not just about their own software and high quality, APPLE has created an ideal marketing model, which puts the prestige and impeccable image of the company at the forefront. "Own APPLE, you own the best" is an idea that continues to make APPLE billions in profits.

8. Internet business. Google

Another high-tech company, Google, ranks second eighth in the ranking. richest corporations in the world. Google is valued at $82.5 billion. Last year was not the best for the company, but even though earnings growth was less than predicted, the increase reached 16%. Google receives more than a billion search queries every day, and the company operates more than a million servers. In addition to the search engine itself, the Google brand owns an email service, a social network, a browser, an image processing program and several sites that are in the top 100 in terms of traffic. Every year, Google introduces new applications to users, improves and updates existing ones.

9. Eternal classic. Coca Cola

Coca-Cola has somewhat lost ground. The most popular soda in the world began to lose its leadership position retail sales of soft drinks in 2010. Since then, the company's profit has been gradually declining. Some analysts attribute this to the fashion for proper nutrition and a healthy lifestyle. Others see a link between falling sales and the merger of The Coca-Cola Company and Coca-Cola Enterprises. Despite the disappointing statistics, especially the disastrous one in 2014, the company is valued at $58 billion. A decrease in sales does not always mean a loss, so the Coca-Cola brand is traditionally included in the world rankings of the most successful companies.

10. Business on communication. Facebook

The Facebook brand is valued at $52.6 billion. It is the most popular social network in the world. Every year the company increases profits, and, accordingly, the value of assets. Last year alone, the growth was more than 50%. Facebook is showing great results, but this is not surprising - almost 1 billion people use the network every day. In 2011, a fantastic figure was reached - in one month the number of network visitors exceeded 1 trillion. In August 2015, the billionth personal page on the Facebook network was registered. We can say that today Internet communication is one of the most demanded goods on the world market.

The main assessment is consumer confidence

Another interesting indicator by which the company's success is assessed is the trust index. This criterion was introduced by the American consulting firm Reputation Insitute. The index shows the ratio of customer confidence to the company's reputation. All the companies in the top ten are large transnational holdings, most of which are based in the United States.

Top 10 companies with the highest consumer confidence index:

1. automobile concern BMW;
2. the largest representative of the entertainment industry The Walt Disney Company;
3. watch brand Rolex;
4. transnational corporation of Internet resources Google;
5. the Daimler concern, which owns the MERCEDES brand;
6. one of the market leaders in electronics and home appliances Sony
7. software manufacturer Microsoft;
8. Cannon is a manufacturer of optical, printing and television equipment;
9. food concern Nestle;
10. Apple is a manufacturer of original smartphones, personal and tablet computers, software.

There are several ratings ranking the world's largest business. Each of them evaluates profitability, assets, sales growth and other objective economic factors. If you look closely at any TOP of the best, you can see the most successful types of business. Oil refining, internet technology, software development, automotive and retail are the areas in which the largest resources are deployed and the most notorious fortunes are created. Most of these companies began to build their business empires at the beginning of the last century. The 21st century is the time of IT technologies and electronics. It is in these areas that newcomers have the highest chances of breaking through to the heights of big business.

Almost everything you buy in stores is produced by 10 multinational corporations. Mars or Snickers, Sprite or Fanta, Jakobs or Maxwell - whatever you choose, the profit will go to one hand.

For example, Unilever makes everything from Dove soap to Klondike chocolate. In turn, Nestle owns shares of L'Oreal, which offers not only cosmetics, but also Diesel jeans.

Despite the wide range of brands, in the end, all sales revenues end up in the hands of ten giant enterprises.

Kraft Foods

The company was founded in 1903 by James Craft. It is currently the second largest packaged food corporation in the world. Sells products in 155 countries around the world. In Russia, the company produces chocolate under the trademarks Alpen Gold, Milka, Vozdushny, Toblerone; chocolates "Wonderful Evening" and Cote d'Or; coffee Carte Noire, Jacobs and Maxwell House; Estrella potato chips.

Nestlé S.A.

The world's leading food producer. The company boasts one of the largest annual turnovers. In Russia, it produces a wide range of food products under the brands Nescafé, KitKat, Nesquik, EXTREME, Russia is a Generous Soul, Bon Pari, Nuts, Golden Mark, Maggi, Perrier, Friskies, Felix, Purina ONE, Gourmet, Darling.

Procter & Gamble

The world's leading consumer goods market and the world's largest advertiser, with annual advertising spending in excess of $8 billion. The main brands of the company: detergents and cleaning products Fairy, Tide, Ariel, Mif, Ace, Mr. Clean, Lenor, Comet, Mr. property; Pampers diapers; feminine hygiene products Always, Tampax, Discreet; hair care products Wash & Go, Head & Shoulders, Pantene, Shamtu; body care products and perfumes Camay, Old Spice, Hugo Boss, Dolce & Gabbana, Gucci and more.

Johnson & Johnson

Produces cosmetics, sanitary and hygienic goods, medical equipment. The corporation includes more than 230 subsidiaries. Johnson & Johnson produces a wide range of medicines, body care products under brands such as Acuvue, Doctor Mom, Imodium, O.B., Penaten, Vizin and more.

Unilever

One of the leading manufacturers of household chemicals, food products and perfumes. The following trademarks (brands) owned by Unilever are represented in Russia: Lipton, Beseda, Knorr, Rama, Baltimore, Inmarko, Rexona, Axe and many others.

Mars Inc.

Each of us encounters Mars products every day. The following goods are produced in Russia: M&M's, Snickers, Mars, Dove, Milky Way, Skittles, Twix, Bounty, Celebrations, Starburst, Rondo, Tunes, Pedigree, Whiskas, Kitekat, Chappi, Royal Canin, Uncle Ben's, Dolmio, Juicy Fruit, chocolates A. Korkunov.

Kellogg's

One of the largest producers of breakfast cereals and instant food products. Kellogg's trademarks are little known in Russia. For example: Kellogg's, Keebler, Cheez-It, Murray, Austin, Famous Amos.

General Mills Inc.

One of the world's largest corporations. Engaged in the production of food, toys, clothing and owns an extensive network of restaurants. Generall Mills brands such as Green Giant (canned corn, peas, beans and tomatoes), Häagen-Daz premium ice cream and Nature Valley muesli bars are represented on the Russian market.

Formally, the corporation was founded not so long ago, in 1965, through the merger of The Pepsi Cola Company and Frito Lay. In Russia, the company sells products under the following trademarks: 7up, Mountain Dew, Mirinda, Aqua Minerale, Russkiy Dar, Ya, J-7, Tonus, Fruit Garden, Favorite, Tropicana, Lay's, Cheetos, Xpycteam, Adrenaline Rush, House in the Village, Agusha, Imunele, Miracle, Essentuki.

Coca Cola

The world's largest manufacturer of syrups, concentrates and soft drinks. One of the largest companies in the USA. Sells its products in more than 200 countries. In Russia it is represented by the following trademarks: Coca-Cola, Fanta, Sprite, Powerade, Schweppes, Dobry, Rich, Bon Aqua, Burn.