This is unthinkable! A $2 billion company with over 4,300 employees can't compete with six people in jeans?
Steve Jobs in response to Apple's lawsuit against him when he quit and formed NeXT
Steve Jobs is the anti-Cher. During concerts in Las Vegas, Cher and her dancers change clothes 140 times. Jobs always wears the same outfit to all of his performances: a black turtleneck, distressed blue jeans, and white sneakers. If you are curious, you can find out what he wears. turtleneck St. Croix, Levis 501 jeans and New Balance sneakers. Don't rush to the store for this magical garb, you won't need it just yet. You're not going to dress like that for performances, are you? Steve Jobs dresses like this because he is Steve Jobs, and you are not him. I'm not kidding. To dress like that, you have to become a business legend with great merit in the development of the computer industry. Only after that you will be able to dress in general in anything.
Although Jobs' style of dress is widely known (in this form, he - under the name Steve Mobs - appeared in an episode of the animated series "The Simpsons" in 2008), he did not always dress like that. When Jobs was a young man eager to be taken seriously by investors and the public, he dressed much more conservatively. Jobs in 1984 was very different from Jobs in 2009. The January 1984 cover of Macworld featured Jobs standing at a table with the first three Macintosh computers. He wore a brown pinstripe jacket, a brown tie, and a white shirt. Yes, yes, Jobs once wore a pinstripe jacket. During the presentation of the Macintosh, he was dressed even more conservatively: a white shirt, gray slacks, a navy blue double-breasted blazer and a green bow tie. Honestly, bow tie!
Jobs is a smart man. His clothing always reflects what type of leader he wants to be. He always knows well what impression his clothes make on others. When Jobs left Apple, he decided to pitch his new company, NeXT, to the people at Bank of America. Dan Levin, NeXT's director of marketing, arrived at Jobs's house to accompany him to the bank, wearing blue jeans. Jobs left the house wearing an expensive Brioni suit. “Hi,” Jobs said, “are we going to the bank today?” For Jobs, jeans were good enough for the office - but not for the bank. "So what? - you can ask. - Jobs wears jeans to the office and wears a suit to the bank. What lesson can I take from this?» A true hero, former ranger Matt Eversmann once gave the best wardrobe advice I've ever heard. (Eversmann commanded troops in the brutal battle of Mogadishu, Somalia in October 1993. A feature film was made about this battle. "Black Hawk Down".) He said:
“Great leaders dress a little better than everyone else. When I first meet my subordinate, my shoes will be better polished, the collar will be whiter, and my trousers will be pressed better than his.”
When you invent a product that will change the world, we will talk to you about downgrading your clothing style. Right now I can only give you one piece of clothing advice:
- always dress a little better than everyone else, but appropriate to the culture.
On a note:
- Dress like the leader you want to be, not like your current position requires. Great leaders dress a little better than those around them.
- Your clothing should be culturally appropriate. Steve Jobs can appear in front of the world in a black turtleneck, blue jeans and white running shoes because his entire brand is built around the concept of destroying the status quo. When Jobs went to the bank to talk about investments, he dressed in an expensive conservative suit.
- If you are going to dress like a rebel, at least dress like a wealthy rebel. Jobs wears turtlenecks from St. Croix. Although from a distance they may look like simple thin black sweaters, up close it will still be clear that a lot of money has been paid for them.
Company new balance has been manufacturing sports shoes under its own brand for over 100 years. Already in 1904 this company was founded. Repeated adherence to traditions and a sensitive attitude to the quality of products have made these shoes famous all over the world. At the moment, all other sports companies have moved their production to Asia. In contrast, New Balance still maintains its own factories in England and America.
The quality of this sports shoe has long been appreciated by the American army - the company is considered its major supplier. However, this shoe is not intended only for military or professional athletes and. The famous billionaire Steve Jobs constantly wore it, as did the famous Dr. House.
You can see which models are offered in foreign online stores
New Balance 574 - $79.99
Any major sporting event is celebrated by the company with the release of special limited edition sneakers. Thus, the 574 is made in the official colors of the London Olympics. The classic contour of these sneakers was developed back in 1988. The model still continues to be number one in the list of popular ones and is reissued with the release of each new collection.
The 574 is high quality suede combined with practical nylon plus the signature Encap outsole for the most exclusive balance.
New Balance 576 Road to London - $149.99
Handcrafted by the British factory Flamby.
If you need shoes for daily wear, which you plan to wear practically without taking off, then model 576 is just for you. This model is made of leather and suede. It stands out for its special wear resistance and strength.
New Balance 577 - $72.99
Model created in 1989. Thanks to its classic contour, the model looks quite impressive. This model is released in all sorts of variations every year, although one thing remains constant - quality. The materials used are nylon and leather.
New Balance 1300 - $129.99
The shoes were made in the 90s. The silhouette of this model shows the key design themes of the time: rather large details and a weighty sole. Although, by and large, this is not so much a tribute to fashion trends as a well-thought-out and balanced technical solution. Designers successfully applied popular elements with practicality. The New Balance 1500 stands out for its superb cushioning and excellent foot and ankle protection.
Over the past few years, sneakers have evolved from sports shoes into everyday urban footwear worn - in the feast and in the world - with dresses, skirts, jeans, trousers, etc. There was a simplification of fashion in the direction of casual style. However, the laws of the development of civilization are such that each culture first strives for complexity, and then, having reached the peak of complexity, the advanced people of the era are the first to understand: simplicity is real luxury. Take, for example, the heyday of the absolute monarchy in Europe in the 17th-18th centuries, during which such high, intricate wigs and ship-hats, lace, fizhma, corsets, many hours of makeup, cleavage, leaving the nipples of noble ladies uncovered, came into fashion, and shoes with high heels and platforms, that neither men nor women could move freely, dress and undress without the help of servants. Simplification was not long in coming: in the wake of the revolution, antique simplicity returned to fashion. Ladies abandoned the corset and petticoats, embellishment was considered indecent. The so-called "" appeared. And, starting from that time - the junction of the XVIII-XIX centuries - fashion, with varying success, fought for the rejection of everything superfluous.
The latest wave of this trend came from the US. Already during the war, America seriously influenced the fashion industry, because many European fashion houses temporarily moved to New York. At the same time, big business began to change its focus in the US. From former gangster cities like Chicago and Detroit, he moved to sunny California. There, the image of a successful American began to take shape: tanned, athletic, in comfortable, non-restrictive clothes, in sunglasses, a T-shirt, shorts or jeans, sneakers and, of course, he flaunts at the waist. For the last 15-20 years, the offices of all the most influential companies in the world have been located on the US West Coast: Apple, Twitter, Starbucks, Google, Facebook, finally. And, yes: how does the hero of our time dress? Right, jeans, t-shirt and sneakers. This is the whole of California, this is the whole secret of his influence. Jeans are worn by Twitter founder Jack Dorsey, Nike CEO Mark Parker, and Starbucks President Howard Schultz. Steve Jobs also wore jeans. 80-90% of Google employees wear jeans to work, and probably most Los Angeles residents also choose jeans and sneakers, or crocs. Simplicity emphasizes that you no longer need to splurge and demonstrate your success with the help of clothes, because conspicuous consumption is the basis of a consumerist society - a trait inherent in developing countries and "seduced" individuals. In general, it's kind of stupid.
Levi`s 501 jeans, black turtleneck and trainers - Steve Jobs' style made him one of the most recognizable people in the world. A sophisticated and subtle fashion game is associated with his image, in which millions of people participate today. It is, of course, about . During a trip to Japan in the early 1980s, Jobs asked Sony founder Akio Morita why all the company's employees wear uniforms. It turned out that after the war and the occupation of Japan, people simply did not have enough clothes, so large companies gave workers clothes for daily wear. Over time, it became part of the corporate culture, designed to bring people together. Inspired by this incident, Jobs wanted to introduce uniforms for his employees, but this idea met with disapproval and failed miserably. Then Jobs asked his friend, the famous Japanese designer Issei Miyaki, to develop for him a universal wardrobe - a uniform for everyday wear. Miyaki became famous as a great innovator and was one of the first designers to create at the intersection of fashion and high technology. All in all, he designed several hundred black turtlenecks for Jobs. When Steve showed his closet stocked with black turtlenecks, he kept saying, "That's enough for the rest of my life."
If you have gray sneakers on your feet and an interest in brand development in your heart, you have a good history lesson.
New Balance President Jim Davis once said, "Show me a runner with uncomfortable shoes and I'll show you a loser" - in an advertising campaign
Sounds cheeky, but it's true. Jim Davis was not afraid of such statements, because he knew that the company produces unique products for athletes. Plus, back then, the sneaker world wasn't as competitive as it is now.
The "N" logo didn't exist until the 320 was released in the 70s.
What is New Balance today without the signature "N" logo? Artist Terry Heckler created the company's logo (by the way, he is also the author of the Starbucks logo, which is still used today. New Balance sneakers did not have their own identity until the 70s, while the company continued to develop. A simple letter "N" does not particularly influenced the look of sneakers, but soon put New Balance at the top of the running world.
Terry Heckler, the designer of the "N" logo, was told the brand might be confused with Nike, but he didn't mind.
Most people know the difference between the Nike swoosh and the New Balance logo, but those who weren't in the know might see the "N" and assume it was Nike. Heckler knew that Nike was doing much better and figured the confusion, if not intentional, would bring the brand big sales.
Heckler ditched names in favor of numbers so customers can choose sneakers without associations
Many of your favorite sneakers probably have a funny name. New Balance tried to move away from this. Heckler assigned numbers to the sneakers to allow customers to form an opinion based on their own perceptions, and not what someone called “cool” or “original”.
Instead of athletes in 320 ads, New Balance models introduced "Ma and Pa Balance", oldies and "proto-hipsters"
The 70s came and did away with shopping "for the sake of profit." Everyone wanted advertising that would allow them to like themselves. What could be better in this sense than older people in cool sneakers? The "Ma and Pa" image supported the theory that New Balance shoes are for everyone, not just athletes or the elite.
New Balance's first basketball shoe, the Pride 480, was worn by Michael Leon Carr of the Boston Celtics.
Red Auerbach, basketball's greatest coach, coached the Celtics to 10 NBA titles. One of his players, M. L. Carr, was the first NBA player to wear New Balance sneakers. Carr introduced Auerbach to Jim Davis and legend has it that the coach was impressed with the way Davis ran the business. Getting Auerbach's approval was a real event for the Boston company, and this fact carries great weight and prestige to this day.
James Worthy signed a $1 million contract with New Balance, signed P740 sneakers and went bust, prompting the brand to end the contract
New Balance has always supported and wanted to see their shoes only worn by top athletes. But in 1990, the brand found itself in a rather sticky situation. The company signed Los Angeles Lakers star James Worthy, who was later caught with a prostitute, an image Jim Davis didn't like. Davis and New Balance cut ties with Worthy and maintained the "Endorsed by No One" principle for quite some time.
Bill Clinton was a New Balance 1500 fan
That the President of the United States should wear American-made sneakers is obvious. Plus, it's great to see how these stylish sneakers look after long wear.
New Balance were and remain popular among rap artists
In one of the lyrics from the record "A Tribe Called Quest" Malik Taylor, better known as Phife Dawg, refers to one of the brand's ad campaigns: "I wear New Balance to avoid problems."
Wu-Tang Clan member Wu-Tang Clan member Raekwon swindled God into New Bals on the track “Daytona 500”, proving that Air Jordans weren’t the only sneakers in the 90s
There's a misconception that Nike's Air Jordans are the only sneakers of the '90s. We don't know if anyone has been killed over a couple of 574, but Raekwon's words confirm the credibility of the brand among the guys from the streets.
DJ Bobbito Garcia, author of Where Did You Get That? claims New Balance 800 is his lucky shoe
Bobbito is a man who has succeeded in everything, one of the most important people in the culture of sneakers and hip-hop. In the book "Where did you get it?" (Where "d You Get Those?) he described rare models from New York sneaker culture. DJ / basketball player / writer / sneakerhead, he recalls the moment when New Balance 800 basketball shoes appeared in the store, and he rushed home on a bicycle for money, Afraid that they would be taken apart, he returned, bought and since then considers this pair happy.
In 2001, New Balance acquired the iconic P.F. Flyers, famous not only for appearing in the movie The Playground, but also on the feet of another Boston legend, Bob Cosey
New Balance is owned by P.F. flyers. The acquisition brought together two American and Boston legends: Bob Cosey, who brought the city to six NBA championships and New Balance. In recognition of Cosey, P.F. Flyers returned the signature green color. Boston classic.
In 2009, New Balance moved away from the "Endorsed by No One" philosophy.
New Balance got tired of the brand being known as strictly running, popular among the “ancestors”, and decided to change it. The solution was to let the athletes support the brand again. New athletes supported by New Balance include Miguel Cabrera (interim) Matt Bonner, Curtis Granderson. In the same period, the brand even went on an ambiguous collaboration with Heidi Klum.
Steve Jobs loved New Balance sneakers and in fact only wore them
The New Balance 992 is Steve Jobs' favorite model, and who can blame him? The gray suede, stable sole of a high-end running shoe is the right choice.
Before Mos Def wore suits and before everyone wore New Balance sneakers with suits, Mos Def wore 574s and it was fresh
Mos Def or Yasin Bey, whatever you want to call him, is one of the most talented wordsmiths in hip-hop. His album Black Star with Talib Kweli is a "certified" rap classic, and in the photo for this album, Moss poses in a pair of 574s. Could New Balance be advertised thinner?
In 2009, Kanye West was repeatedly spotted wearing the 998 New Balance
New Balance 998 is an amazing model, even Kanye West understands this. When Yeezy was still in his Amber Rose period, he had two pairs of 998s, but most remember him in the 997.5, a collaboration between New Balance and United Arrows. Kanye chose them for his "Stay Up" video (Viagra).
Farrell also had a short New Balance moment
Farrell is a lot of different styles at the same time, but at one time he felt great in gray 574s on stage. You can hardly call it a sneakerhead, but New Balance as a stage image says something.
Action Bronson admitted that New Balance is his favorite sneaker brand. So, the Concepts x New Balance 999 Kennedy model can be seen in his video "Strictly 4 My Jeeps"
It would be unfair to say that Bronson only wears New Balance (although he himself says so, it is not true, but Queens emcee, perhaps, has one of the best tastes in sneakers among rappers. Bronson's distinct 90s style and love to suede sneakers is as insatiable as his penchant for flashy looks.
Before Barack Obama was elected to a second term, New Balance made a custom pair of 990s for the president, naturally made in USA
See what conclusion this leads to? If New Balance sneakers are good enough for a top government official, they are certainly good enough for any citizen. No frills, just gray sneakers. The embroidery on the heel is a subtle detail.
New Balance is the first brand to support Trump
Supporting both parties is a common thing in business, because while we change opinions from time to time, shoes are pretty much worn every day. New Balance endorsed newly elected President Donald Jay Trump. In a statement released to The Wall Street Journal, the brand said: "New Balance: "Administrator Obama is deaf to us and, frankly, with President-elect Trump, we believe things will move in
First, I'll say hello to the Apple marketing team: guys, you are the best, the answers in this thread show the effectiveness of your work!
Okay, seriously, the outfit of Steve Jobs (I don’t know what Zuckerberg wears, so I won’t touch on it) is part of the visual image of the brand and an element of promotion. Below confirmation:
1. Apple's New Product Launch was a popular show in which Jobs played a central role. If you don't believe me, compare the latest presentation with the release of the first iPhone. Obviously, the image of the central character of a successful show must be worked out.
2. The very combination of clothes is quite unusual. New Belance running shoes and Levi's 501 jeans are not things that every person on the planet can afford, so talking about proximity with customers is rather naive. A turtleneck is generally a very strange item of clothing that not everyone has wardrobe, moreover, they are most often worn under something.
3. Mr. Jobs lived in a region with a rather hot climate, where most of the year it would be much more practical to wear shirts or T-shirts, light jeans or linen trousers and some kind of canvas slippers like espadrilles, if he really pursued the goal of looking simple. I have never seen Jobs in a T-shirt; moreover, he almost always has rolled up sleeves, i.e. it was hot in the turtleneck.
4. You have to be a very strange person to wear the same clothes all the time. The idea of a personal uniform is not bad, I stick to it myself: I have all things combined with each other, but they are different - even the numerous black T-shirts with white prints are different. And using the same things all the time can generally drive you into depression, not to mention the fact that it obviously does not stimulate creativity.
There is a certain message in the Jobs uniform ( further my IMHO):
- a turtleneck is, oddly enough, part of the casual dress code for bosses, middle and higher managers and exceptional professionals, which is customary to wear with a non-classic jacket or blazer;
- blue 501 is the most classic denim imaginable. On the one hand, it does not catch the eye due to the "average for the ward" cut, on the other hand, it is an attribute of a person with good taste, who does not need to stand out with clothes. In addition, blue jeans are a kind of attribute of the stereotypical American style, part of the American Dream for anyone who can find an extra couple of hundred bucks;
- running shoes are shoes that are as far from the classics as possible, if you do not go to extremes such as slates and flippers. In a good way, they don’t walk the streets at all, but put on only for a run. The message of such shoes is obvious: against the background of all the other participants in formal clothes, Jobs did not even bother to buy any loafers, but came in the same shoes in which he was on a morning run.
In sum, such a visual code gives a message: with us you can be both successful and as unusual as your personality allows.
