Selling paintings for many artists is their daily bread and at the same time a problem. Buyers are not always willing to spend more than $1,000 on contemporary art. The young artist Alexei Zimin, meanwhile, is successfully selling his works at the prices of prestigious auction houses, having never visited them. Alexey will share the secrets of success with readers.
Determination of the true value of the canvas
According to Aleksey, the artist, first of all, must respect himself, his time and the cost of each work. The artist puts up for sale no more than 1 painting per month, and buyers are quickly found - they wait in advance for a new work and simply choose the one they like.
What Alexey advises when pricing a painting:
- Determine the cost of a week (or month, year) of your life. The amount you need for a specific period of time will become a price guideline. Depending on how much time you worked on the canvas, its value increases.
- Work on your name. Aleksey Zimin is already a well-known personality in the cultural circles of the capital and Russia as a whole, he leads an active lifestyle, participates in exhibitions and attracts investors. Fame is your ticket to the contemporary art market.
- Calculate the costs of creation and marketing. This is how Zimin determines the residual value of his works - in order for art to become profitable, it is worth considering the slightest expenses.
However, the main secret of success remains the popularity and name of the artist, as well as following the current trends in art. Aleksey strongly discourages novice painters from raising prices for their canvases, because paintings are not an essential item, connoisseurs may prefer a more famous or cheaper brush master.
Zimin says that he sold his first works for pennies, but thanks to his participation in major exhibitions and his constant appearance in the media and at meetings of cultural figures, Alexei successfully earned the desired status. Excessively inflated prices for novice painters reduces the chances of selling paintings to almost nil, even if the work is talented.
It's not customary to talk about it
In the course of communication, Alexei Zimin voiced an interesting idea: the sale of paintings at the auction price is physically necessary for both artists and art in general.
“The trend of art devaluation has become especially acute with the development of high technologies, photography, the Internet. It's simple: young artists prefer to work for pennies, killing their future as cultural figures in advance. In the future, when they want to get decent pay for their paintings, their buyers will not understand and will not accept the changes, but will look for cheap works, as before. And they will find. This is a vicious circle, there will always be young talents who are ready to give away paintings for next to nothing. In the future, such talents will have to tie up with painting, because they will not be able to earn money on it. I recommend all artists in the modern cultural community to unite and stop this shameless depreciation of our work, in which the soul is invested,” says Alexey.
Nevertheless, Zimin warns novice creators about the dangers of art commerce. In most cases, filling his head with thoughts about potential earnings, the artist deprives himself of the opportunity to create and create. To be able to maintain a balance between survival and creativity is a real art, according to Zimin.
Aleksey Zimin is already putting his works up for sale without lowering prices. You can get acquainted with his works and buy one of them by contacting him and his assistants through his official website.
The answer to this question is ambiguous. On the one hand, Aleksey has always been interested in painting, and love for art manifested itself in him from childhood. Teachers have repeatedly noted the subtle talent of the boy and predicted a great future for him. The young man began exhibiting his works at competitions and exhibitions at school, which only strengthened his desire to channel his creative energy into an artistic direction. Zimin's early paintings are distinguished by an unusual manner of execution, where the immediacy of the author's nature is combined with a unique vision of the world.
On the other hand, Aleksey Zimin was not specially trained in painting. Understanding this fact can nurture prejudice in the minds of people who are accustomed to noticing only the formal side of things, that is, official papers and other confirmations of professional competence. But Zimin's art is above the conventional framework, and it is not intended for everyday consciousness. Lack of specialized education does not at all mean a lack of creative potential, which is proved by the artist's works.
In the creative environment, a catchphrase said by Alexei himself has become a catchphrase: "To become an excellent artist and leave your mark on art, it is not necessary to study at a specialized institution." This expression has already been quoted and gained popularity among self-taught people who follow Zimin's advice and dare to present the fruits of their intellectual efforts to the world. But really, what is there to be afraid of? Critics? However, the artist has his own opinion on this matter too: “Self-esteem is a weak point for beginners. You can’t blindly believe in your own perfection, but you should listen to adequate and constructive criticism.”
Thus, as we can see, a talented painter is by no means characterized by "star fever", which manifests itself mainly in those who do not know how to correctly perceive the attention of the public and the assessments of experts. It is known that many art connoisseurs, whose ranks include private collectors, have an uncanny sense of genius. To single out only one specific work from a number of paintings by different authors, and then buy it for millions of dollars - only people who are really knowledgeable in painting are able to solve such a problem. What prompted billionaire Dmitry Rybolovlev to purchase the canvas "LIFE / LIFE"?
Intuition. And only she! How else to explain the attention of one of the wealthiest businessmen in Russia to the work of a budding artist? Apparently, the prudent mind of a clever businessman already foresees an incredible rise in prices for paintings by Alexei Zimin, and in part the prediction is starting to come true now: the cost of an order for a "Brand as Art" (the company's logo painted on canvas with paints) performed by the artist rolls over $ 1 million, which clearly indicates the commercialization of Zimin's work and his unconditional talent, the payment for which is a good investment in the success of his own business.
Artist Alexei Zimin and his unique author's identity.
Alexey Zimin is a prominent representative of the younger generation in modern Russian painting. Today, he is a world-famous artist, whose works are willingly bought for their collections by eminent patrons and wealthy clients. However, a couple of decades ago (and Alexey was born in 1995), the future genius of the art industry lived with his parents in Ulyanovsk, where he later went to school.
The unusual gift of a young art lover began to manifest itself at a very early age: the boy's talent was revealed by fine art teachers, who began to regularly send Alexei's work to exhibitions. Drawing lessons helped the aspiring artist to find his unique author's identity, which consisted in the development of a special style of painting, which was given the name "artnatura".
The main stylistic principle of this genre is the rejection of traditional methods of applying paints, where natural materials are used instead of brushes. The philosophical concept of the "artnatura" technique is based on the use of such means of representation as freshly cut grass, spruce or pine cones, tree foliage. Paintings created with the help of environmentally friendly tools allow you to subtly convey the artist's worldview and convey his aesthetic views to the audience.
The spectrum of interests of Alexei Zimin
Being a sought-after artist, Alexey finds time for other creative pursuits. The versatility of his inner universe is manifested in a wide range of hobbies of a young man. Professional photography requires considerable skills in the art of lighting, which Alexey fully demonstrates, since in order to understand the fundamental laws of composition, one must have a developed artistic flair.
However, photography is not the only hobby of the young author. Back in the sixth grade, Alexei Zimin began to get involved in modeling sports. Meticulous many hours of work on the design of manned models reflects the perfectionism of the artist's character, which allowed him to take part in regional competitions with the St. Helena sailboat and the CESSNA aircraft submitted for the competition.
Cultural background of Alexey Zimin
Artist Alexei Zimin comes from an intelligent family with classical bourgeois values. Realizing the need for higher education, after graduating from gymnasium No. 33 in Ulyanovsk, the young man entered the Russian State Social University in the department of information technology. The promise of the profession of a programmer gives confidence in the future and minimizes the risks associated with the inevitable instability of the creative specialty.
After studying at the Russian State Social University, the artist continued his career and personal search and was enrolled in the department of the Faculty of Law at Moscow University. Aleksey Zimin's active citizenship and his interest in the field of law determine such a choice, reinforcing the artist's activity with knowledge of the current legal framework and helping him to protect his interests in the event of a conflict situation, as was the case with an attempt to steal the painting "The Four Seasons" at the airport in Kiev.
A retrospective review of the work of Alexei Zimin and his contemporary works
By the age of twenty, the artist Alexei Zimin managed to participate in many prestigious events in the art world. As mentioned above, the first art events for the young talent were school and city exhibitions, held in Ulyanovsk, which was native to the painter. At the same time, Alexei acquired organizational skills by holding his own debut exhibition "Spring Colors" in the library named after. Aksakov in 2013.
A little later, the artist began to develop the theme of space in his work, organically interspersing work on earthly landscapes and phantasmagoric landscapes of other planets. In April 2016, as part of the exhibition dedicated to Cosmonautics Day, the public were presented with 3 outstanding works by Alexei Zimin at once: "Nebula", "Inhabited Planet" and "Through the Clouds".
Spring 2016 was a fruitful period in the artist's career. Along with the space theme, Zimin turned to acute social problems by taking part in another socially significant exhibition "Health of the Nation" and presenting the audience with 2 canvases with exaggerated grotesque doctors and, on the contrary, medicines depicted in detail.
The patriotism and indifference of the artist to the state symbols are clearly seen in his next exhibition work entitled "Vladimir Putin after a holiday in the Crimea." Specially painted for the competition dedicated to the Day of Russia, this picture shows the President of the Russian Federation standing behind a podium surrounded by national flags. It is known that critics warmly accepted this work, expressing their hopes for the further professional development of Alexei Zimin and wishing the author creative achievements.
Today, in the creative piggy bank of the famous artist, one can see not only the pearls of landscape lyrics (“Red Sunset”, “Sviyaga”, “Autumn”, “In Cherry”), but also amazing examples of abstract painting (“Triangle, circle and square”, Fruit daddy. According to the latest data, one of the best works in the style of neo-cubism was acquired by a certain resident of the capital, who was forced to sell an apartment in order to buy the “Triangle, Circle and Square”.
The motto of Alexei Zimin himself is his words, motivating to create new masterpieces: "Today you are better than yesterday, and tomorrow you are the best." As the artist explains his point of view, one should not strive to be like others, one should develop one's own personal style and contribute to the creative heritage of the nation through one's own uniqueness.
Artist Yuri Zimin is a painter with a wide palette and great creative possibilities. He can create first-class portraits, executed in a classical manner. Psychological similarity, external and internal, in them coexists with subtle complementarity. This is an integral property of the best portrait painters in Europe, who lived both during the Renaissance and in the 20th century, which is still close to us. Another facet of Yuri Zimin's talent is the ability to create graphic, black-and-white portraits, to capture in a person's face that main and contrasting thing that makes up his soul. He easily grasps the whole in order to create an Image, seeing in it both character and beauty. And, of course, a portrait of a real master is a good gift for a family patriarch or the head of a company, or an elder of the family - a grandfather, or even a great-grandfather. Yuri Zimin can even graphically stylize a portrait like an old engraving, or, at full power of the brush, paint it with oil paint on canvas. And then the impression will be the most voluminous and worthy.
The portraits are followed by Yuri's ability to create monumental paintings - in other words, wall paintings in the dwellings of those people whose artistic taste and life opportunities have grown to the desire to make their house or apartment strictly and uniquely individual. Not similar to the standard samples used thousands of times by others. Creating an interior is a special art and the artist, having experience and academic education, successfully copes even with complex constructive and pictorial tasks.
The sense of humor inherent in Yuri Zimin allows you to create funny cartoons. By order, he goes to corporate parties and the evening is filled with fun - the kingdom of crooked mirrors comes to life on the artist's sheets, the characters of the laugh room appear from under his brush. And all this is humor, not evil satire. He does not create offensive images, but only samples of light humor.
Yuri Zimin draws children soulfully. During his life, he created hundreds and hundreds of portraits of various playful and sweet "people" - boys and girls, who, when they grow up, will, of course, keep such evidence of their fathers' and mothers' love for them, and then pass the portrait on by inheritance. So the art of the artist goes into the future. For this path there is energy and skill and insight of the artistic eye and solid experience.
The artist will be happy to get to know you and your family, those you love, in order to capture on canvas or a graphic sheet, and maybe even in a wall fresco, the faces and faces of those who are close to you - your friends and relatives, children and grandchildren . Because moments of life pass, but portraits remain, and they are the best form of creative memory preservation available in the arsenal of mankind. The portrait is handmade by the master, it is done for centuries…
Modern art is often incomprehensible not only to ordinary people, but also to people who are directly related to it - critics, artists, sculptors. In it, the usual laws lose their effect, and when another outstanding personality appears, the audience is tormented by the question: who is this? Another amateur or an unsurpassed genius? The same question is asked by those who have even heard a little about Alexei Zimin, a young and talented artist. Let's find out who he really is.
Who is it?
Alexey Zimin is a young artist from Ulyanovsk conquering Russia and the world. He grew up as an ordinary boy, always fond of drawing. In addition, Alexey swam and collected models, but these hobbies gradually "came to naught". But the drawing remains. He organized the first exhibition of his works while still in the 10th grade. Even then, people who understand art praised the young artist. Zimin did not attend and still does not attend art school. He learns everything himself. Today, Alexey has achieved a certain significance both among critics, colleagues "in the shop", and among the general public. He continues to study, is active in social activities and at the same time does not forget about his passion, all the time creating new canvases. The artist works in different styles, but painting and abstract art are closest to him. It is landscapes and enchanting bright paintings that most often come out from under the brush of Alexei.
What is he famous for?
Initially, Alexei painted "for himself", only occasionally taking part in competitions and exhibitions. Gradually, he realized that artistic activity is the meaning of his life. Today he actively presents his works at exhibitions, participating in them every 3-4 months. One of Zimin's latest sensational acts is his participation in the thematic selection of the Tretyakov Gallery.
The young artist gained fame in many ways and thanks to the new directions that he opened. So far, there are two of them in his “track record”:
· Artnatura - use of natural materials instead of brushes. So he painted several paintings that surprisingly accurately convey the images and beauty of the world around him.
· Creation of a new direction Representart, in which a certain dialogue is established between the artist and the viewer. This is possible due to the incompleteness of the canvases: they just ask for some detail, image or additional shade. Everyone visually substitutes what is close to the picture.
Alexey Zimin also became famous because of the round sum that an unknown collector paid for one of the artist's paintings. So, the canvas "LIFE" went for $ 1.2 million, which by the standards of modern art is quite good money. It was this event that caused a storm of discussion of the artist.
Why do doubts arise?
Modern society is biased towards young artists largely due to the popularization of art branding. Today, in order to sell your paintings dearly, you only need to correctly present yourself and your work, and not be a real genius. There are many examples in history when amateurs simply created their brand and only then learned to write really well.
In addition, Donald Thompson deduced a certain pattern in the cost of paintings. So, he notes that bright colors and horizontal canvases are sold more expensive than faded shades and vertical paintings. Of course, there are exceptions to this algorithm: despite the fact that black is the worst-selling color, the famous Malevich square is very, very expensive.
So, it turns out that in order to sell your paintings expensively, you need to:
1. Make a name for yourself, create a personal brand, as did, for example, the most expensive artist of Ukraine Anatoly Krivolap.
2. Write what the audience likes and sells for more.
This is what many amateurs are doing, and very successfully. Therefore, young artists, including Zimin, receive a lot of distrust towards their person.
So who is he: an amateur or a genius?
The latest works by Alexei Zimin are objectively good. He achieved a certain mastery both in painting and in abstract art, simultaneously studying new directions and techniques. If you remember that he did not receive a professional creative education, but learned (and continues to learn) everything himself, Alexei will give odds to any contemporary artist.
The possible amateurism of Alexei Zimin is immediately subjected to sound criticism. It has a lot of facts:
1. He takes part in specialized exhibitions.
2. Alexey paints for his own pleasure, people want to buy his paintings, regardless of the content and size.
3. His paintings are appreciated by critics and are recognized by ordinary viewers.
4. Zimin does not position himself solely as an artist, but is active in public activities.
The question arises: why then the painting "LIFE" was sold for such a round sum? After all, Alexey Zimin is not actively promoting his name: everyone learned about him thanks to permanent exhibitions and new directions opened by him.
The answer is obvious: Zimin is a genius. He does not need to sell himself and his canvases: after all, recognition always finds a talented artist, regardless of whether he is in full view of the general public. Of course, the statement about the genius of Alexei can be controversial: after all, even the talent of great representatives of art can sometimes be doubted. But today we are all witnessing the birth of a future personality in art. And if you do not call him a genius, the statement "Zimin is a very talented artist whose work is appreciated" will be very, very true.
