Alexey Dolmatov, better known as Guf, is a rap artist who has become almost legendary, co-founder and former member CENTER groups. However, for some, the name of Guf became known only after constant exclamations about his death. There is, of course, a sea of versions about the causes of the rapper's death: a drug overdose, a car accident and even a contract killing, allegedly the death of Guf is the work of a professional sniper. But why Guf is dead In fact? What happened to the legendary rap artist? And did anything happen at all?
Guf: dead or not
From simple life observations, it can already be seen that it is often possible to gain fame, become famous only after death. Well, yes, a talent lives on, seems to be famous, has its fans and fans, but suddenly died ... Television, radio, frantic sobs of fans begin to talk about this. The information reaches the ignorant, it becomes interesting why they mourn him so much. Information is spreading, more and more people are interested in the mysterious hero. And the hero is becoming more and more popular.
You look like this, and not a bad PR move, by the way. That worked with Guf. Why is Guf dead? He did not die, everything is in order with him, these are just rumors. And they began after the explosion at the Domodedovo airport. Newspapers began to be full of information about the death of the rapper. What is it: someone's banter or a PR move conceived by the singer's manager? History is silent on this.
The press manager of the CENTR group himself personally denied the rumors about the death of Guf, adding that everything is in order with the performer.
But as usual. Guf is not dead - it's uninteresting and boring, but the dead Guf is a topic for discussion. And even the statements of Guf himself cannot save. Such information captures like an avalanche.
The lion's share of Guf's fans are teenage students. Imagine the speed at which information about the death of your favorite artist spread among the vulnerable souls of teenagers! Links on the Internet are sent to each other and others to sympathize, support, register on a bunch of spam sites "in memory of Guf." And Guf, meanwhile, is glorified ... being alive, of course.
Increasingly, you can find the message "Guf died." Articles and posts in in social networks with such content spread at lightning speed. However, the rap artist feels quite well and does not understand where the rumors about his death came from. Caught up by the rumor, it spread across the Runet, simultaneously acquiring false facts and ridiculous evidence. Rapper Guf has officially stated that this is not a PR move in support of his rating. According to one version, someone made a mistake, or deliberately wrote false information about his death, only fans of his work took this news at face value, quickly spreading it. Thanks to social networks and blogs, the news of Guf's death began to spread throughout the Runet.
Goof is dead. But as?
On the Internet, you can find a lot of different articles and posts on social networks. Some claimed that he was hit by a car, others that he died from a drug overdose. However, Guf himself has repeatedly stated that he has no addiction to drugs, but his fans were not stopped by the statements made earlier. According to query statistics, search engines Yandex and Google, the query with the exact phrase "Guf died" has more than 40,000 times. In any case, even if someone bad joke, brought a lot of attention from the audience to his work.
Death of Guf and other stars
Similar messages, news and articles appear on the Internet not only in relation to Russian rap artist. Many stars are forced to go to the grave before their death due to the fault of journalists who want to increase the circulation of their publications. Previously published materials about the death of Jennifer Lopez, Tom Cruise, Alla Pugacheva and other world stars. However, it is not always possible to find the primary source of such information. Thanks to the fans, such news spreads very quickly, and it is almost impossible to stop this process.
Death is a great publicity stunt
Not always news of death famous people in the field of show business appear due to someone else's fault. As practice has shown, this is an excellent PR move to increase popularity. After people learn about the death of their idols, they begin to search for information and massively buy up everything connected with them. Maintaining a star image, as a rule, is carried out by a staff of managers who develop several versions of what happened, and then release information in print and on the Internet. The stars themselves, who use this method, always completely deny their involvement in such news, but many already understand that such a mechanism for maintaining the popularity of stars is an integral part of modern show business.
The message “Guf is dead” cannot be unambiguously attributed to this kind of PR, since his popularity among the masses has been stable over the past six months, the rapper gathers hundreds of people for his concerts in all cities of Russia, and in such methods of promoting and increasing sales of his albums simply does not needs.
Famous rapper Guf, named Alexey Dolmatov, found more popularity not thanks to his music, but due to the fact that, being alive, he became a “dead hero”.
He also became famous not only for the fact that he was constantly buried by the media and fans, but also for the fact that there are too many references to drugs in his works. Guf was a soloist in the CENTR group. In addition, the artist created a label called ZM Nation.
Rumors of death
In January 2011, there was a rumor that the rapper died during a terrorist attack in Domodedovo along with rapper Basta. At that time, everyone believed only in the death of Dolmatov. There has been a lot of controversy around the rumors. This information was quickly refuted, but for a short time Internet users have created a meme on this topic.
After some time appeared new rumor. Some media published information that the CENTR group had a car accident in which Dolmatov and another guy died. One was severely injured and ended up in intensive care. The group's producers have officially stated that nothing of the sort happened and that all members are safe and sound.
Behind recent years 5 Guf has already died several times. Some fans, or vice versa, competitors attributed the death to the artist from drugs. Several times in the press there was information about a terrible car accident in which the rapper died. In one of the albums, the singer, together with his group, released a track that was dedicated to these inventions. Several times it was said about the death of colleagues in the Dolmatov group.
Currently, in many social networks and Internet resources there is supposedly confirmed information about the death famous artist. Of course, this is not true. To date, the artist has many concerts and meetings planned.
Photos on the topic: Guf died
Video on the topic: Guf died
Who needs rumors about the death of Guf
No one knows who is spreading these rumors. There are many versions of what is behind this. Some believe that the artist himself spreads these rumors so that they do not forget him and talk about it. Some people think that behind them are people from their PR department, who are used to composing any information so that their client is recognizable.
Some believe that the spread of rumors is just a game of fans who love dark humor.
The artist himself shows that he treats such rumors with irony. Like all members of the group, he laughs at these gossip and says that if this happens, then the fans will certainly immediately find out the confirmed information. The artist himself hopes that such a situation will not happen for a long time.
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Sometimes popularity comes to a person only after death. So it was with Van Gogh and even with a legion of such geniuses who were not unrecognized during their lifetime. Many successful and sought-after people became even more successful and in demand after press reports about their deaths - Viktor Tsoi, Michael Jackson, Vladislav Listyev ... But now the conversation is not about them, but about a person whose death news excited the entire Internet - even those of his users who had never heard of any Guf before.
So Guf. In the world - Alexey Dolmatov. Rapper known for his speech impediment - burr, and a quote from the song "I'm on the seventh floor. It's like a sixth, but one higher." Despite the fact that his work is considered low quality even among not the most aesthetes from hip-hop culture, he is popular in certain circles, since the target audience Gufa - teenagers who are omnivorous in principle. And so Mr. Dolmatov would still read his rap in second-rate clubs to drunken youngsters, but a truly popular glory: it was brought by a message that Guf was dead.
It would seem, why does a person need popularity if he has already died? However, not all so simple. Firstly, there are a great many versions of what happened on the network. Even respected news outlets cannot come to general opinion, what can we say about the grieving fans who attribute death to their favorite more and more interesting: Guf died during a terrorist attack, then in a car accident, then from a drug overdose, which the rapper complained about very much. And some confidently argue that the idol of the underage punks ... is alive. Actually, Rufus himself also holds this opinion. And even repeatedly stated this. But the fans, shedding tears, prefer not to believe him: apparently, they love the dead rapper more than the living one.
Whether this misinformation was a well-thought-out PR move, or happened due to someone's malicious intent, is not known for certain. It is believed that the spam attack was directed against Dolmatov’s fans: someone sent messages to their Vkontakte accounts that read something like “Guf died, find out more at *link*”. Moreover, to read the news, you need to register by entering your email. And once you get the kind of information that spammers will do with it, there's no need to explain.
Fans told about the alleged death of Guf to friends, those to their own, as a result, only the lazy did not hear about this news. Although, in fact, “the patient is more alive than dead,” and is quite satisfied with the circumstances. Because, as you know, the most effective PR is black PR.
Image sources: cs9926.vkontakte.ru, s0.tchkcdn.com
Guf died- a meme associated with fake news about the death of rapper Guf (Alexey Dolmatov). Since 2011, they tried to “kill” him several times, which is why the phrase “Guf died” became a mandatory comment on any news about the rapper or his work.
Origin
It is believed that the first duck about the death of Guf spread on January 25, 2011. Then there was a rumor that he died in a terrorist attack at Domodedovo Airport, along with rapper Basta and designer Artemy Lebedev. Despite the dubious situation, only the death of Dolmatov was believed the most and actively discussed whether it was true or not.
There is also a version that against the background of the news about the terrorist attack, network scammers became more active. They published posts with news about Guf's death, accompanied by links that stole user logins for the spammers' database.
Later, of course, Guf himself denied the news of his death. But the Internet was already unstoppable, and especially the trolls, who wrote “Guf died” at every mention of the rapper.
In 2012 year Guf recorded a track together with Basta, in which there was such a dialogue:
Guf, are you dead?
No, it killed me.
It is worth noting that the work of Guf also more than once became the object of ridicule. In particular, many will laugh at the line from his track "Is it easy to be young": “I'm on the seventh floor. It's like a sixth, but one higher ”(Hi,).
Based on the memes “Guf died” and “One higher”, hundreds of demotivators and were created at one time. Many of them combined cap phrases with news about the "dead Guf".
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