The history of substitution of concepts is long and vicious: sophists, Orwellian newspeak, modern journalism of military conflicts or ordinary conversations on the train. When we do not want to call a spade a spade, euphemisms come to the rescue - tricky words. With which you can hide behind, like masks in the commedia dell'arte. What do people who profess the sharing economy, who call themselves downshifters or media consultants, really mean?

Flex Vegetarian = Meat Eater

We heard an amusing term at a picnic from Borjomi, where the Minsk Cycling Society called for people to change bikes and go on vacation. Restaurateur Alexei Sadovoy called himself a flex-vegetarian. This is a vegetarian who allows himself to eat meat once or twice a week, without ceasing to be a vegetarian. Paradox! - you say. No, just the cunning magic of linguistics. After this incident, a top of common shifting words in Belarus was collected, which help to be not quite who you are.

Downshifter = parasite

When you desperately don’t want to work, pay rent, see people and build a career, downshifting will come to the rescue. Calling yourself this word, you, of course, become a little eccentric in the eyes of the interlocutor, but still a romantic. Especially if you remember that Buddha was officially recognized as the first downshifter in history - about 2.5 thousand years ago, he, being still Prince Siddhartha Gautama of the Shakya Muni clan, left his luxury home, beloved wife and son and went homeless and reflect on the essence of life. Goa remains the most popular vagrancy destination among Belarusians. Another option is to leave the city, buy a farm and set up an agroestate there (like the estate of Ales Bely near Volozhin, for example). In neighboring Russia, entire movements are being created, such as the Vkontakte group called “Development of Abandoned Villages. Common cause. Like-minded people, unite and return to Mother Earth!” ( https://vk.com/osvoenie), which, by the way, consists of more than 16 thousand people.

Intern = free worker

Suppose you came to work in an office, but you are not yet paid. Because " probation”,“ little experience ”, and indeed you are practically from the street. The word trainee is filled with the romance of perspective. You are like a caterpillar about to become a butterfly. Like a chick that is about to be able to tear itself away from its mother and fly into a brighter future. Another plus is that interns are often pitied. For example, in 2006, a gang called the Robin Hood Gang was operating in Hamburg, which posted an ad on the Internet that it distributes food to interns, because it is the interns who are the most vulnerable part of society (the action was inspired by the film The Educators).

Either way, experience matters. But when you are told again that you are not yet qualified enough to receive even 3 million rubles, think of Google and Facebook interns who have from $5 thousand per month.

procrastinator = loafer

When you need to urgently and reasonably explain why all the deadlines are lousy, the work is not done and what you were doing here in general, the following term comes to the rescue. As soon as you publicly declare that you are a procrastinator, hurry to catch understanding looks and encouraging nods. Everyone knows this wonderful feeling of postponing tasks, setting the alarm clock for another half a minute and “you urgently need to do self-education and watch a lecture on chemistry” when you need to submit an urgent report. We recommend using the word procrastinator with additional references to literature, which will confirm that this is not a deviation or fiction, but a character trait. If it doesn’t work, you can put John Perry’s book “The Art of Procrastination” on your desktop, which describes how to procrastinate and procrastinate properly and profitably. And try to convince your bosses and colleagues that you almost know the procrastinator zen. But the deadline will still overtake you. Sooner or later.

Sharing economy or "joint consumption" = poverty

Admit that you use BlaBlaCar not because you love fellow travelers, but because you have no money. Since it is a shame to admit it, the now fashionable term comes to the rescue. The advantages of joint consumption are an obvious trend in the modern economy. In 2011, Time magazine even included this concept in the list of ten ideas that will change the world.

If you're talking about the sharing economy, don't forget to include all the trendy resources in the conversation: from Uber to Airbnb. You can go further and tell your interlocutor about Airpnp - a map with affordable and proven toilets throughout Europe. In Belarus, perhaps not everyone knows fashion term sharing economy, but this does not prevent joint consumption, sharing and saving. What is worth only group in Vkontakte where food is shared. More than five thousand people are ready to give or take away their excess, unnecessary or even simply oversalted food.

Blogger = a person without a specific profession

You have LiveJournal or a Facebook account - perhaps that's all. Being a blogger has many benefits. On the one hand, you are called to events, courted with different sides, fed and poured with alcohol for posts with label photos. You need to be careful here, because bloggers in Belarus (with the exception of talented and original units like Malishevsky) have a so-so reputation. Like, they write badly and exclusively for food. So if you call yourself a blogger, you have to work hard to prove that you are really worth something. On the other hand, a blogger is a title of more status than just a “freelancer”. If a person says that he is freelancing in a big way, there will certainly be markers in his speech like “a serious customer”, “one new project but I can’t speak yet” and so on.

Coach = demagoguery for money

You worked in a prestigious company, understood what exactly was the main jamb there, quit and are ready to share your experience. Read: open the way to heaven for people for $300 for training. You can talk platitudes for three hours without examples and explanations about how important it is to learn how to work effectively. You can call on the audience to become dumb and decisive, insult everyone right and left and kick people out of the audience, suspecting them of being religious (as it was), you can advise leaders large companies manage according to the principle of totalitarian cruelty (as it was). Carefully! In America, the psycho-training system failed after some of their graduates began to end up in psychiatric clinics or commit suicide.

Situational gay = gay

They say once doesn't count. When you really want to. The beauty of the design is that depending on your environment, "situational gay" easily turns into "situational straight". Remember: twist-twirl-confuse I want to end up with the fact that dangling between a situational straight man and a situational gay, you will sooner or later mix up the situations. And it's not far from disaster. And vice versa. Curiously, in the Russian scientific literature more commonly used is a term dating back to Soviet times - "false homosexuality" (as opposed to "true homosexuality"), implying temporary sexual same-sex behavior, or bisexuality.

Orthodox atheist = Orthodox on holidays

Indications for use are the same as in the case of a situational gay. In fact, Orthodox atheist- this is a person who is Orthodox by baptism, but does not share religious views. In fact, while maintaining the status of an atheist, you can go to church with peace of mind, paint eggs and take a dip in the illuminated font for Epiphany.

In the same way, without remorse, you can celebrate Sukkot, Eid al-Adha and Veles Awakening Day. Be vigilant and try not to offend anyone's feelings. According to the research of the sociological center LLC "ZERKALO-INFO" in 2013, as many as 68% of Belarusians called themselves Orthodox. And only 4% are atheists.

Expert = person "talking head"

If you have no professional merit or experience in some area, but you have a damn thing to say, sooner or later you will stumble upon a PR person who writes an article, organizes an event, prepares a lecture, advertises a new shampoo. The PR specialist needs a speaker, but he did not find a professional. But a talking head turned up, which must be named somehow. An expert always sounds solid. Just listen: expert opinion, expert review, expert advice. Experts are often invited to court and conferences, they are asked for comments and called on TV. But, they say, experts are mostly paid not with money, but with fame. There is only one way out: to tighten the expert belt and retrain as a media consultant. Compared to a blogger, a media consultant has an obvious advantage: for some time, you will probably be able to receive money for the work done. The danger is that you may not be believed.

smoke-when-drink = drink and smoke

By setting conditions on smoking, you demonstrate the following - constraining your own bad habits. Although there are certainly advantages to using tobacco with alcohol. Since nicotine stimulates nervous system, you can stay awake for quite some time and have conversations over a glass of sparkling wine all night long. This is where the downsides come from. First, smoking kills. And secondly, there is a high probability that you will become so accustomed to drinking in order to smoke more often that at the same time destroy the liver, lungs and good name.

Noticed a mistake in the text - select it and press Ctrl + Enter

Facebook

Twitter

"Listen, let's hang out in a coworking space, I have an idea for a startup, I've even made rice. Smoothies from me!" - Have you, dear Kiever, heard something similar from your friend in tight pants? Wouldn't you like to pour his own latte on him immediately after hearing it?

Vgorode is seriously concerned about the topic of newfangled words in the everyday life of young Kyivans and decided to make a whole selection of such neologisms. After all, you must admit, behind all this verbal husk it is often very difficult to catch the meaning of what was said, and the person who says this sometimes tries to seem smarter and more fashionable in such a simple way than he really is.

So, in order to better understand the urban hipsters living among us, we study the list below.

Branch. The average Kiev resident believes (we checked) that brunch is a late lunch. No, friends, the word brunch was formed as a result of the merger of breakfast (breakfast) and lunch (lunch) and is usually served between 11 and 14 o'clock in the afternoon. In order not to be confused, it is better to call our afternoon snack with you an afternoon snack.

Granola. What we used to call "muesli" was transformed into granola. Alternatively, a mixture of cereals, nuts and dried fruits with the mysteriously melodic name "granola" is much more readily sold in cafes than disgusting muesli. Marketing and nothing personal.

Cupcake. See "muffin" with a cap of cream on top and the same cream injected into the biscuit with a syringe. In England they say that fairies eat cupcakes. Dear Kyiv fairies, be careful when eating cupcakes - you can turn from a fairy into an elephant.

Muffin. Cupcakes got sad when the muffin trend came. After all, a muffin is the same cupcake, but in a more cute shape. A true muffin should fit in the palm of your hand. Mi-mi-mi!

Meatballs. Were you fed with meatballs in kindergarten and did it leave an indelible mark on your memory? You have grown. Grow your beard and bravely order meatballs at the nearest canteen. The taste of childhood is with you again.

Polenta. On western Ukraine polenta is called hominy. But, you see, paying two hundred hryvnias in a restaurant for hominy will not raise your hand, but for the mysterious polenta ...

Smoothies. Crush the strawberries thoroughly with a fork. Press well until smooth. Congratulations, smoothie is ready.

Upgrade. This word is for those who are not satisfied with the "reduction". Upgrade already today.

Case. Case, case - translated from English. Hipsters use it instead of the word "task". That is, when mom makes you take out the trash, she puts a case in front of you. Mom has a lot of cases, you can say she is your case manager.

Collaboration. This is when at the institute you and Masha were preparing for the laboratory together. Or any other Team work two or more people to achieve common goals.

Coaching. If you are already a subscriber of publics like "the commandments of a millionaire", then the next step for you will be going to a training where a coach will teach you how to become rich / please your mother / be successful with women / gain nirvana / grow a lemon from bones.

Life hack. Oh, we have them for you

Compliance reference. P try saying it out loud. It seems that this spell can cause a thunderstorm, but no.Compliance reference, as sensible people explained to us, is a reference to the code of corporate conduct. If the conductor is rude to you on the tram, give her a reference. For compliance, of course.

Startup. All young entrepreneurs want to be like Zuckerberg. Therefore, in pursuit of "cash" and popularity, they put off the economics diploma on the back burner and produce various short term projects and businesses proudly called startups.

facelift. Minimal updates that are made to the model in order to increase consumer demand for it until it is released new model. A classic example is the iPhone story.

Eichar. Personnel officer. All.

Barbershop. Men's barbershop. "Honey, I'm going to the hairdresser!" - does not sound very courageous. Whether business with muzhiks in a barbershop where the courageous muzhik will courageously shave your courageous cheeks.

Onion. If a girl asks you to "check out her bow" - do not look for the onion in her hands. Take a closer look at her outfit and exclaim with delight: "Anrial! Test!"

Snickers. Well, there is nothing complicated, you might think. Snickers is a sneaker in English. And here it is not. A sneaker is a sneaker and a snickers is a platform sneaker (girls only).

sweatshirt. The name is derived from the combination English words"sweater" (sweater) and "shirt" (shirt). When you put on a sweatshirt instead of a deer sweater, there is only one grandmother in the world who is sad.

Hipsters, or indie-kids - quite new to Russia, but already very common youth subculture. Her object of worship is not the action, but the entourage: things, accessories, fashion trends. The average hipster will not go to the cemetery at night and cut his veins crying, but will narcissistically discuss at Starbucks art-house movies, “not for everyone” music, countercultural books, complex and contemporary art, and fashionable clothes, shopping in London or Afisha's last picnic.

(Log in to clean up the page.)

How to spot a hipster

Hipsters is a term that originated in 1940s New York. The word is formed from the slang "to be hip", which translates approximately as "to be in the subject" (hence the "hippie"). In the forties, everyone who was "against the current" called themselves hipsters. In the 21st century, the concept has changed markedly. In Russia today, this is the name given to abundantly prolific young people in sneakers and tight jeans, looking through horn-rimmed glasses at their iPad (iPod and iPhone are also included). Other features hipster - long bangs, bright scarf, T-shirts and bags with prints, love for unknown indie bands, vinyl records, vegetarianism and organic food, 2x2 TV channel, exhibitions at Winzavod, Afisha and TimOut magazines.

In general, hipsters are not trying to change the world, their goal is just to be fashionable.

Their fetish is indie, handmade, their philosophy is non-commercial things, non-consumer lifestyle, external and internal freedom. Clothes are welcome "from the grandmother's chest", second-hand, however, Zara, Topman, Topshop, Pull & Bear, Gap, KixBox stores are also suitable.

Being a hipster is quite exhausting: for example, the scope of "duties" includes the ability to understand promising trends in music and promising debutants. By the way, play on some musical instrument also need. And you also need to have a bunch of different things: in addition to the whole, it seems, line of gadgets with a bitten apple, you also need a moleskin and a camera (Lomo, Zenith or Holga). Photos, by the way, are worth a special mention: hipsters love to take pictures themselves (and you can’t smile in the frame), as well as photograph all sorts of strange things like their own sneakers next to horn-rimmed glasses.

Wikipedia lists such signs of a hipster:

• unisex prevails in clothes;
• vintage is used in combination with the latest fashion trends;
• skinny jeans, colored leggings, torn to big holes tights;
• glasses in a massive colored plastic frame (for example, Ray Ban Wayfarer), usually without blackout;
• beards
• classic haircuts, haircuts in the style of the Hitler Youth, the use of varnishes and hair wax, deliberate negligence, hair taken into a bun;
• hair is dyed green, blue, pink color;
• sweaters;
• stretched and worn T-shirts;
• sneakers or massive heels and platforms, top siders, loafers;
• voluminous scarves;
• colorful clothes;
• tattoo in the form of triangles;
• modern SLR camera;
• Apple products (iPod, MacBook, iPad)

On the Internet, hipsters are, as a rule, quite tolerant, they do not cause rabid hatred, like, for example, emo. But the standard and predictability of the image cannot but cause ridicule.

hipster bingo

How many hipsters does it take to change a light bulb?

Well... It's such a little-known number. You don't understand him.

Facebook

Twitter

"Listen, let's hang out in a coworking space, I have an idea for a startup, I've even made rice. Smoothies from me!" - Have you, dear friend, heard something similar from your friend in tight pants? Wouldn't you like to pour his own latte on him immediately after hearing it?

Vgorode is seriously concerned about the topic of newfangled words and decided to make a whole selection of such neologisms. After all, you must admit, behind all this verbal husk it is often very difficult to catch the meaning of what was said, and the person who says this sometimes tries to seem smarter and more fashionable in such a simple way than he really is.

So, in order to better understand the urban hipsters living among us, we study the list below.

Branch. The average city dweller thinks (we checked) that brunch is a late lunch. No, friends, the word brunch was formed as a result of the merger of breakfast (breakfast) and lunch (lunch) and is usually served between 11 and 14 o'clock in the afternoon. In order not to be confused, it is better to call our afternoon snack with you an afternoon snack.

Granola. What we used to call "muesli" was transformed into granola. Alternatively, a mixture of cereals, nuts and dried fruits with the mysteriously melodic name "granola" is much more readily sold in cafes than disgusting muesli. Marketing and nothing personal.

Cupcake. See "muffin" with a cap of cream on top and the same cream injected into the biscuit with a syringe. In England they say that fairies eat cupcakes. Dear fairies, be careful when eating cupcakes - you can turn from a fairy into an elephant.

Muffin. Cupcakes got sad when the muffin trend came. After all, a muffin is the same cupcake, but in a more cute shape. A true muffin should fit in the palm of your hand. Mi-mi-mi!

Meatballs. Were you fed with meatballs in kindergarten and did it leave an indelible mark on your memory? You have grown. Grow your beard and bravely order meatballs at the nearest canteen. The taste of childhood is with you again.

Polenta. In the Carpathians, for example, polenta is called hominy. But, you see, paying two hundred hryvnias in a restaurant for hominy will not raise your hand, but for the mysterious polenta ...

Smoothies. Crush the strawberries thoroughly with a fork. Press well until smooth. Congratulations, smoothie is ready.

Case. Case, case - translated from English. Hipsters use it instead of the word "task". That is, when mom makes you take out the trash, she puts a case in front of you. Mom has a lot of cases, you can say she is your case manager.

Collaboration. This is when at the institute you and Masha were preparing for the laboratory together. Or any other joint activity of two or more people to achieve common goals.

Coaching. If you are already a subscriber of publics like "the commandments of a millionaire", then the next step for you will be going to a training where a coach will teach you how to become rich / please your mother / be successful with women / gain nirvana / grow a lemon from bones.

Life hack. Oh, we have them for you

Compliance reference. P try saying it out loud. It seems that this spell can cause a thunderstorm, but no.Compliance reference, as sensible people explained to us, is a reference to the code of corporate conduct. If the conductor is rude to you on the tram, give her a reference. For compliance, of course.

Startup. All young entrepreneurs want to be like Zuckerberg. Therefore, in pursuit of "cash" and popularity, they put off the economics diploma on the back burner and produce various short-term projects and businesses, proudly called startups.

facelift. Minimal updates that are made to the model to increase consumer demand for it until a new model is released. A classic example is the iPhone story.

Eichar. Personnel officer. All.

Barbershop. Men's barbershop. "Honey, I'm going to the hairdresser!" - does not sound very courageous. Whether business with muzhiks in a barbershop where the courageous muzhik will courageously shave your courageous cheeks.

Onion. If a girl asks you to "check out her bow" - do not look for the onion in her hands. Take a closer look at her outfit and exclaim with delight: "Anrial! Test!"

Snickers. Well, there is nothing complicated, you might think. Snickers is a sneaker in English. And here it is not. A sneaker is a sneaker and a snickers is a platform sneaker (girls only).

sweatshirt. The name is derived from a combination of the English words "sweater" (sweater) and "shirt" (shirt). When you put on a sweatshirt instead of a deer sweater, there is only one grandmother in the world who is sad.