"Listen, let's hang out in a coworking space, I have an idea for a startup, I've even made rice. Smoothies from me!" - Have you, dear Kyivian, heard something similar from your friend in tight pants? Wouldn't you like to pour his own latte on him immediately after hearing it?
Vgorode is seriously concerned about the topic of newfangled words in the everyday life of young Kyivans and decided to make a whole selection of such neologisms. After all, you must admit, behind all this verbal husk it is often very difficult to catch the meaning of what was said, and the person who says this sometimes tries to seem smarter and more fashionable in such a simple way than he really is.
So, in order to better understand the urban hipsters living among us, we study the list below.
Branch. The average Kiev resident believes (we checked) that brunch is a late lunch. No, friends, the word brunch was formed as a result of the merger of breakfast (breakfast) and lunch (lunch) and is usually served between 11 and 14 o'clock in the afternoon. In order not to be confused, it is better to call our afternoon snack with you an afternoon snack.
Granola. What we used to call "muesli" was transformed into granola. Alternatively, a mixture of cereals, nuts and dried fruits with the mysteriously melodic name "granola" is much more readily sold in cafes than disgusting muesli. Marketing and nothing personal.
Cupcake. See "muffin" with a cap of cream on top and the same cream injected into the biscuit with a syringe. In England they say that fairies eat cupcakes. Dear Kyiv fairies, be careful when eating cupcakes - you can turn from a fairy into an elephant.
Muffin. Cupcakes got sad when the muffin trend came. After all, a muffin is the same cupcake, but in a more cute shape. A true muffin should fit in the palm of your hand. Mi-mi-mi!
Meatballs. Were you fed with meatballs in kindergarten and did it leave an indelible mark on your memory? You have grown. Grow your beard and bravely order meatballs at the nearest canteen. The taste of childhood is with you again.
Polenta. On western Ukraine polenta is called hominy. But, you see, paying two hundred hryvnias in a restaurant for hominy will not raise your hand, but for the mysterious polenta ...
Smoothies. Crush the strawberries thoroughly with a fork. Press well until smooth. Congratulations, smoothie is ready.
Upgrade. This word is for those who are not satisfied with the "reduction". Upgrade already today.
Case. Case, case - translated from English. Hipsters use it instead of the word "task". That is, when mom makes you take out the trash, she puts a case in front of you. Mom has a lot of cases, you can say she is your case manager.
Collaboration. This is when at the institute you and Masha were preparing for the laboratory together. Or any other Team work two or more people to achieve common goals.
Coaching. If you are already a subscriber of publics like "the commandments of a millionaire", then the next step for you will be going to a training where a coach will teach you how to become rich / please your mother / be successful with women / gain nirvana / grow a lemon from bones.
Life hack. Oh, we have them for you
Compliance reference. P try saying it out loud. It seems that this spell can cause a thunderstorm, but no.Compliance reference, as sensible people explained to us, is a reference to the code of corporate conduct. If the conductor is rude to you on the tram, give her a reference. For compliance, of course.
Startup. All young entrepreneurs want to be like Zuckerberg. Therefore, in pursuit of "cash" and popularity, they put off the economics diploma on the back burner and produce various short term projects and businesses proudly called startups.
facelift. Minimal updates that are made to the model in order to increase consumer demand for it until it is released new model. A classic example is the iPhone story.
Eichar. Personnel officer. All.
Barbershop. Men's barbershop. "Honey, I'm going to the hairdresser!" - does not sound very courageous. Whether business with muzhiks in a barbershop where the courageous muzhik will courageously shave your courageous cheeks.
Onion. If a girl asks you to "check out her bow" - do not look for the onion in her hands. Take a closer look at her outfit and exclaim with delight: "Anrial! Test!"
Snickers. Well, there is nothing complicated, you might think. Snickers is a sneaker in English. And here it is not. A sneaker is a sneaker and a snickers is a platform sneaker (girls only).
sweatshirt. The name is derived from a combination of the English words "sweater" (sweater) and "shirt" (shirt). When you put on a sweatshirt instead of a deer sweater, there is only one grandmother in the world who is sad.
Hipsters, or indie-kids - quite new to Russia, but already very common youth subculture. Her object of worship is not the action, but the entourage: things, accessories, fashion trends. The average hipster will not go to the cemetery at night and cut his veins crying, but will narcissistically discuss at Starbucks art-house movies, “not for everyone” music, countercultural books, complex and contemporary art, and fashionable clothes, shopping in London or Afisha's last picnic.
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How to spot a hipster
Hipsters is a term that originated in 1940s New York. The word is formed from the slang "to be hip", which translates approximately as "to be in the subject" (hence the "hippie"). In the forties, everyone who was "against the current" called themselves hipsters. In the 21st century, the concept has changed markedly. In Russia today, this is the name given to abundantly prolific young people in sneakers and tight jeans, looking through horn-rimmed glasses at their iPad (iPod and iPhone are also included). Other features hipster - long bangs, bright scarf, T-shirts and bags with prints, love for unknown indie bands, vinyl records, vegetarianism and organic food, 2x2 TV channel, exhibitions at Winzavod, Afisha and TimOut magazines.
In general, hipsters are not trying to change the world, their goal is just to be fashionable.
Their fetish is indie, handmade, their philosophy is non-commercial things, non-consumer lifestyle, external and internal freedom. Clothing is welcomed “from a grandmother’s chest”, second-hand, however, Zara, Topman, Topshop, Pull & Bear, Gap, KixBox stores are also suitable.
Being a hipster is quite exhausting: for example, the scope of "duties" includes the ability to understand promising trends in music and promising debutants. By the way, play on some musical instrument also need. And you also need to have a bunch of different things: in addition to the whole, it seems, line of gadgets with a bitten apple, you also need a moleskin and a camera (Lomo, Zenith or Holga). Photos, by the way, are worth a separate mention: hipsters love to take pictures themselves (and you can’t smile in the frame), as well as photograph all sorts of strange things like their own sneakers next to horn-rimmed glasses.
Wikipedia lists such signs of a hipster:
- unisex prevails in clothes;
- vintage is used in combination with the latest fashion trends;
- skinny jeans, colored leggings, torn to big holes tights;
- glasses in a massive colored plastic frame (for example, Ray Ban Wayfarer), usually without blackout;
- beards
- classic haircuts, haircuts in the style of the Hitler Youth, the use of varnishes and hair wax, deliberate negligence, hair taken into a bun;
- hair is dyed green, blue, pink color;
- sweaters;
- stretched and worn T-shirts;
- sneakers or massive heels and platforms, top siders, loafers;
- voluminous scarves;
- colorful clothes;
- tattoo in the form of triangles;
- modern SLR camera;
- Apple products (iPod, MacBook, iPad)
On the Internet, hipsters are, as a rule, quite tolerant, they do not cause rabid hatred, like, for example, emo. But the standard and predictability of the image cannot but cause ridicule.
hipster bingo
How many hipsters does it take to change a light bulb?
Well... It's such a little-known number. You don't understand him.
"Listen, let's hang out in a coworking space, I have an idea for a startup, I've even made rice. Smoothies from me!" - Have you, dear friend, heard something similar from your friend in tight pants? Wouldn't you like to pour his own latte on him immediately after hearing it?
Vgorode is seriously concerned about the topic of newfangled words and decided to make a whole selection of such neologisms. After all, you must admit, behind all this verbal husk it is often very difficult to catch the meaning of what was said, and the person who says this sometimes tries to seem smarter and more fashionable in such a simple way than he really is.
So, in order to better understand the urban hipsters living among us, we study the list below.
Branch. The average city dweller thinks (we checked) that brunch is a late lunch. No, friends, the word brunch was formed as a result of the merger of breakfast (breakfast) and lunch (lunch) and is usually served between 11 and 14 o'clock in the afternoon. In order not to be confused, it is better to call our afternoon snack with you an afternoon snack.
Granola. What we used to call "muesli" was transformed into granola. Alternatively, a mixture of cereals, nuts and dried fruits with the mysteriously melodic name "granola" is much more readily sold in cafes than disgusting muesli. Marketing and nothing personal.
Cupcake. See "muffin" with a cap of cream on top and the same cream injected into the biscuit with a syringe. In England they say that fairies eat cupcakes. Dear fairies, be careful when eating cupcakes - you can turn from a fairy into an elephant.
Muffin. Cupcakes got sad when the muffin trend came. After all, a muffin is the same cupcake, but in a more cute shape. A true muffin should fit in the palm of your hand. Mi-mi-mi!
Meatballs. Were you fed with meatballs in kindergarten and did it leave an indelible mark on your memory? You have grown. Grow your beard and bravely order meatballs at the nearest canteen. The taste of childhood is with you again.
Polenta. In the Carpathians, for example, polenta is called hominy. But, you see, paying two hundred hryvnias in a restaurant for hominy will not raise your hand, but for the mysterious polenta ...
Smoothies. Crush the strawberries thoroughly with a fork. Press well until smooth. Congratulations, smoothie is ready.
Case. Case, case - translated from English. Hipsters use it instead of the word "task". That is, when mom makes you take out the trash, she puts a case in front of you. Mom has a lot of cases, you can say she is your case manager.
Collaboration. This is when at the institute you and Masha were preparing for the laboratory together. Or any other joint activity of two or more people to achieve common goals.
Coaching. If you are already a subscriber of publics like "the commandments of a millionaire", then the next step for you will be going to a training where a coach will teach you how to become rich / please your mother / be successful with women / gain nirvana / grow a lemon from bones.
Life hack. Oh, we have them for you
Compliance reference. P try saying it out loud. It seems that this spell can cause a thunderstorm, but no.Compliance reference, as sensible people explained to us, is a reference to the code of corporate conduct. If the conductor is rude to you on the tram, give her a reference. For compliance, of course.
Startup. All young entrepreneurs want to be like Zuckerberg. Therefore, in pursuit of "cash" and popularity, they put off the diploma of an economist on the back burner and produce various short-term projects and businesses, proudly called startups.
facelift. Minimal updates that are made to the model to increase consumer demand for it until a new model is released. A classic example is the iPhone story.
Eichar. Personnel officer. All.
Barbershop. Men's barbershop. "Honey, I'm going to the hairdresser!" - does not sound very courageous. Whether business with muzhiks in a barbershop where the courageous muzhik will courageously shave your courageous cheeks.
Onion. If a girl asks you to "check out her bow" - do not look for the onion in her hands. Take a closer look at her outfit and exclaim with delight: "Anrial! Test!"
Snickers. Well, there is nothing complicated, you might think. Snickers is a sneaker in English. And here it is not. A sneaker is a sneaker and a snickers is a platform sneaker (girls only).
sweatshirt. The name is derived from a combination of the English words "sweater" (sweater) and "shirt" (shirt). When you put on a sweatshirt instead of a deer sweater, there is only one grandmother in the world who is sad.
All Hipster, hipsters is a term derived from the slang "to be hip" (English), which translates approximately as "to be in the subject" (hence the "hippie"). The word originally meant that they were representatives of a special subculture formed among fans. jazz music. And already in our time, this word is usually used in the sense of “wealthy urban youth who are interested in the elite foreign modern culture and art, fashion, alternative music and indie rock, art house cinema, modern literature and so on.". Ancient folk wisdom says: “Everything new is a well-forgotten old ...” everyday old, says folk wisdom. This statement eventually finds itself all erased.
The history of the development of this informal youth movement.
I was very surprised to learn that the first hipsters appeared in the early 40s of the last century. These are guys and girls who preached ideas like sexual emancipation and a contemplative disregard for everyday life, spoke slang, were two hands for soft drugs, joked sarcastically about the townspeople around and were proud of their poverty and inability to social and political foundations of society. Stubbornly earning money was considered the lot of the no-good masses anymore. Carry on conversations human language on everyday topics It was considered a crime for them. And spending money on something philistine is incredible stupidity.
But it should be noted that all hipsters were united by jazz. But there is a strong suspicion that they listened to him not because he was so great to them, but simply because at that time he was the only progressive music available. Of all jazz, hipsters quoted his most recent style at that time - bebop. After the swing(*9) of the 30s, it was the next step away from academicism and sugary orchestral "correct" jazz. Artists experimented with rhythms, forms and harmonies, their jazz was more of a cacophony than music, that is, something as non-canonical and relevant as possible. Their musical heroes there were jazzmen like Charlie Parker, Dizzy Gillespie and Bing Crosby. The latter can be taken as the standard hipster of that time. Bing Crosby was called the Hucklebury Finn of Jazz. Slippery, boorish, always positive and relaxed, the actor and singer appeared on stage in a striped suit, a straw hat and a cane. He sang cheerful verses and preached the principle: "life should be lived easily and not seriously." Without Crosby, by the way, there would be no Frank Sinatra (* 10) ( Frank Sinatra), nor Dean Martin (*11) (Dean Martin) - he came up with the basic rules and a model of behavior for all future generations of the same informals.
Initially, the phenomenon of "hipsters" arose among whites and, in addition, the first hipsters copied the manners and habits of black artistic outsiders, adopted some slang words and facial expressions from them. And, again, jazz. The hipsters of the 40s could be considered the first invaders musical subcultures blacks. Fifteen years before whites took rock and roll away from them, and almost half a century before hip-hop took over. In general, hipsters unwittingly provoked a clash between orthodox black jazzmen and today's white youth. The first were sure that jazz is the music of people with black skin. The latter presented themselves as a popular avant-garde and tried not to react to the old people's cooing. The first hipsters existed somewhere until the 60s and didn’t really leave anything behind. They had be-bop, but this music, most likely, would have developed very well without hipsters. Dizzy Gillespie once justified himself to journalists about the fact that the public at that time associated jazz exclusively with idlers and drugs. He said that, firstly, you don’t need to be hypocrites, and secondly, that really cool artists first of all make music and pay little attention to the party around. Pianist Lenni Tristano (Lenni Tristano) stated that almost all those who then came out of the hipster environment were engaged in epigonism, and they were driven mainly by the desire to be fashionable guys who play trendy jazz. On the other hand, initially be-bop owed its popularity to hipsters. The average layman learned about this music from newspaper articles that talked about a new type of outsider.
There is some information about the hipsters of that time, the most solid of which is Norman Mailer's White Negro (Norman Mailer) Norman Mailer “White Negro. Quick thoughts on a hipster. Questions of Philosophy. No. 9, 1992, p. 131-145. The hipsters did not create any manifestos or any canonical texts about themselves. Cab Calloway released a hilarious hipster-human dictionary, and Garry The Hipster Gibson wrote a few songs about hipsters and put a short hipster phrasebook on the sleeve of one of his albums. From it you can learn that the expression "form in drapery" means stylish dressed man, but "like a child without a mother" - calm and reasonable.
And here again the term "hipsters" surfaced in the late 90s. They designated that part of the youth who preferred a non-radical alternative popular culture. Declassed elements did not fall under the definition, rather it was middle class. With Harry "The Hipster" Gibson's definition of classic hipsters (hot jazz-infused characters), the new audience had little in common. There remained a demonstrative unsociableness and an arrogant attitude towards others who did not belong to the caste. Hipsters have become something of a layer between the underground and mass culture. They fall short of the first due to the lack of ideology, that is, hipsters don’t protest against anything, they don’t do anything creative, they don’t believe in anything, they don’t take anything seriously, except perhaps their own narcissism. But they don’t get into pop culture because things that are of interest to them at first, when they go into circulation, are immediately declared yesterday.
The interesting thing about hipster culture is that it is endlessly barren. Hipsters, in part, were the punks of the 90s. The hippies themselves were hipsters. The then Western newspapers wrote that this is a whole nation - they are losers who absolutely do not care about objective reality. They took LSD and marijuana, they wrote crazy and naive poems, they made a new one, interesting music. They had their own journalism, their own stars, their own authorities. Elvis Presley was also referred to as a hipster. All these subcultures organized their own environment, rotated in it in a closed way, spoke only them. understandable language, were full of contempt and creative anger towards pop culture. But only hipsters do not use this soil for something creative. This is a great example of postmodernism, a trend that is entirely made up of borrowings and ends with them. And I think it's understandable why they reappeared. Because the first hipsters were a kind of reaction to the financial crisis, totalitarianism and a couple of world wars. The current ones are something like the heartburn of a society that has devoured information, brands, trends and consumer goods. Well, the eternal maximalist desire, no matter what, to be the most fashionable of all!.
Analysis of the hipster subculture
In Russia, the word "hipster" came into wide use after an article by Yuri Saprykin in the Afisha magazine, where he proposed calling hipsters everyone who goes to the Moscow Solyanka club, sits on the Look at me website and reads the Afisha magazine ". Y. Saprykin accused the hipsters of being unprincipled and compared this Russian subculture with the same unprincipled Russian glamour. Then his text called widespread criticism and heated discussion on the Internet.
In the hipster community, it is very difficult to distinguish structure. You can try to highlight the stratification using the concept of P. Bourdieu "socio-cultural capital" (knowledge acquired in the process of upbringing and education, providing social status) and interpret the concept of hipness (eng. - awareness) as a form of subcultural capital, the owner of which is well versed in the latter fashion trends, newest musical styles and so on. Looking to the West: cultural globalization and Russian youth cultures in Russia, then young people in the community will be divided into more "advanced" and less "advanced".
Those young people who read certain magazines, both domestic and foreign, attend certain series of parties, dress in certain stores, prefer Apple Macintosh products when choosing a computer and music player - Mac Book laptops and iPod players, watch TV exclusively cartoons on the 2x2 TV channel.
Now it becomes difficult to single out certain places for parties, if we talk about clubs. A series of parties are becoming popular, which each time take place in different places, for example, such as Viva Party. From the announcements of some parties, you can read: “We like the scope and like the interior of Sochi, but the Sokol is the place without which we can no longer imagine a party. There are only familiar faces, the most correct face control system, the kindest and most understanding staff (including security), a friendly atmosphere and yes, of course, very cheap booze here! The place is most often dictated by the price of rent and alcohol, because the event is not designed for well-to-do youth. They are not trying to prove something to anyone, they just live the way they like, and, first of all, this concerns appearance. But if punks, rockers, goths and hippies dress based on the main idea of their subculture, then main idea hipsters - in general, there is a certain style of clothing.
The choice of clothes is dictated by the latest trends, which are set by certain brands of clothing and "actual" designers. From famous brands, which are considered "hipster" can be identified American American Apparel, British Topshop and Japanese Uniqlo. But the purchase of exclusively trendy clothes is not at all necessary. Even, on the contrary, if a thing is bought in a second-hand store, found in a "grandmother's chest" or made independently, then it is valued much more. In the past, the hipster culture assumed precisely the indie style (from the English individual - individual), "do it yourself", a non-commercial, non-consumer lifestyle. The main thing is that it fits into the trend. Of the distinctive details of hipster clothing, the following can be distinguished: tight-fitting jeans (usually black) - skinny jeans, which are also “ calling card» Britpop and emo artists, black leather jacket, plaid flannel shirt, high-top sneakers that were popular in the 80s, Sunglasses RayBan Wayfarer and T-shirts with bright prints of a certain style.
The hipster only listens to the trendiest progressive music. In the 40s it was jazz, in the 60s it was very hard rock, and in the 90s it was trip-hop, and already in 2007-2008 it was nu-rave. It's hard to pick one Musical direction which is preferred. Mainly Electonic music with impurities from different directions: electropop, synthypop, electrorock, techno, etc. Another selection principle musical performers- his belonging to an independent recording studio(indie - from English, also stands for independent, independent). A hipster must know all promising debutants and be well versed in new terms in order to be "in the know." Livejournal communities, social networks (Lastfm, Look at me), blogs, where information about all the most interesting releases appears almost daily, are of great benefit in this. Among the representatives of the reference group of the West, the following characters can be distinguished: Pete Doherty and Kate Moss - a couple whose news does not leave the tabloids not only in Britain, but throughout the world. He is a soloist bands The Babyshambles, a bully with a history of drug possession. She is a supermodel, an icon of the fashion world, the embodiment of the idea of "heroin chic". A bohemian lifestyle couple who are trendsetters. Corrie Kennedy is a young girl who became popular thanks to her blog on the Internet. A striking example, what a properly built self-presentation in social network. Agyness Deyen is a top model with perhydrol hair. Eddie Slimane is a former menswear designer at Dior and now a fashion photographer. It is believed that it was he who brought skinny jeans to the podium. Hipster slang is "advanced" youth slang - borrowed from English word which are disseminated through the media. For example, “hoodie” (introduced by Afisha magazine) is a sports sweatshirt with a hood, “collaboration” (Hooligan magazine) - collaboration, collaboration, “bow” / “streetlook” (LookAtMe website) - this means photography in style dressed person.
If the first hipsters were something of a reaction to the financial crisis, totalitarianism and a couple of world wars, then the current ones are something like the heartburn of a society that has devoured information, brands, trends and consumer goods. Constant maximalist desire, no matter what, to be the most fashionable of all. With the classic hipsters of the 40s, these current ones, at first glance, have little in common. But the essence has been preserved: something like a layer between the underground and popular culture.
Description of the hipster subculture, drew direct parallels in the development of today's youth culture and society as a whole - copying Western patterns of lifestyles, constructing identity through consumption and the race for "modernity", "relevance".
Hipsters are a vivid illustration of modern public consumption in general - it is the music and fashion industry that is part of common system that implements a special ideology, it is formed from an insatiable consumer, for whom consumption acts as the main content of his life. Individual consumption becomes a way of constructing one's identity. Because of this, the complete satisfaction of even basic needs becomes impossible, since identity requires daily reproduction.
