Former employee Holding News Media anonymously spoke to Buro 24/7 about how publications mine exclusive materials, deal with lawsuits and find mutual language with the stars
The newspapers Zhizn, Izvestia, and Your Day, the Super.ru website, an Internet tabloid, and, more recently, the LifeNews channel - all these publications are part of the News Media holding, whose president and CEO is Aram Ashotovich Gabrelyanov.
During its existence, the editorial offices of the holding have acquired a huge number of informants who allow News Media publications not only to be the first to publish the most big news, but also to extract exclusive photos and video materials. Against the background of the almost complete absence of competitors, the newspaper "Life", and then the first Internet tabloid LifeNews, became for Russia the personification of "yellow journalism", and for domestic celebrities - permanent defendants in court. On condition of anonymity, one of the former employees of the holding told Buro 24/7 how the work is being built editions News Media, are there any forbidden topics for journalists and who most often acts as informants.
About why journalists go to work in News Media
This good school. And the phrase "good school" hypnotize them. Over the past few years, the journalistic community has been told that lifenews - this is cool, although five years ago, working there was associated with the need to sit in the bushes and catch everyone by the hand. Now it is prestigious and the school is really amazing. Has nothing to do with the Faculty of Journalism of Moscow State University; I saw a lot of girls shaking their diplomas with honors, but they don't mean anything. It's important that you know how. And "be able" to LifeNews teach.
About cuts in a crisis
Dismissed very politely. A person will never leave with unpaid wages.
About lawsuits againstholding
This is a frequent occurrence. But with LifeNews lawyers in the place of politicians and stars, I would not butt heads. There is T. L., who, in my opinion, has been working with Aram Ashotovich all her life. In case of any problem, immediately send to her. T. L. is rarely beaten, but LifeNews is often sued, for which journalists receive reprimands. For example, the journalist wrote that the singer was divorced, but in fact this is not so. The singer may turn out to be one of those whom you don’t feed with bread - let him sue, and if you have to pay compensation, then, of course, from the pocket of Aram Ashotovich. To prevent this from happening, there should always be audio, video or documentary evidence of any article. And if there is no video in the material, it does not mean that it does not exist. Most likely, it lies with lawyers.
About forbidden topics
Do not write about any religious stories; there will never be articles about the patriarch. Treat very carefully national themes, that is, informational reasons from the category "500 Dagestanis fought at a wedding." There is also friendship with some TV channels. If they ask you very much not to write that the wife of the presenter of this channel is pregnant, they will not write.
"Singer with gay, realizing that they are getting to the bottom of everyone and will get to the bottom of him sooner or later, may come with an offer to tell everything he knows about his colleagues in exchange for silence about his personal life "
About favorite characters
IN different years differently. Once Elena Vaenga was not needed by anyone, and then she became a superstar. Urgant, Navka, and at one time Pevtsov were always interesting. The more insistently a person does not give an interview, the more they will run after him. Celebrities began to understand that if you do not comment, they will write anyway - this is the work of the editor. But they will write in such a way that later they will have to shout from each iron that everyone lied. So now almost everyone is talking.
About celebrities who agree on cooperation
A gay singer, realizing that they are getting to the bottom of everyone and will get to the bottom of him sooner or later, may come with an offer to tell everything he knows about his colleagues in exchange for silence about his personal life. In general, LifeNews is friends with many people, but quarrels against the background of such friendship also happen often. LifeNews needs to be sure that the first thing a celebrity brings to them is a positive wife's pregnancy test, and if it comes out in a rival publication, then war. Artists, of course, say: “Oh, they printed it themselves, they didn’t ask me,” they lie. And LifeNews will no longer pick up someone's informational occasions. In this case, the wording from the authorities is as follows: “do not take on leftovers”, “sprinkle ashes on your head”, “Aram Ashotovich sanatorium”, “pull chestnuts out of the fire”, “guard the corn”. In general, you need to get used to swearing and various epithets in your direction - this does not mean that you are really considered a penguin or a donkey.
“Journalists are the same people, and girls sometimes cry into the pillow at night if some celebrity learned from them about the death of their mother, because the police first called the journalists”
On the moral component of the work
Actors rarely give up theirs, they are great. Their favorite phrase is "Let's talk about my work." True, actors don't have to pick up the phone when they're drunk; they say things that you think to yourself: “I wish I hadn’t heard this.” In this case, everything is determined by the level of cynicism of the journalist. I knew a girl who refused to shoot a drunken musician at Kinotavr, saying: “I like him, I don’t want to.” She was not fired, but she was no longer taken seriously. In general, in LifeNews you have to be a cynic, but not a boor. Journalists are the same people, and girls sometimes cry into the pillow at night if some celebrity learned from them about the death of their mother, because the police first called the journalists. It's good if an actor or singer understands that he has his own job, and the journalist has his own. Then the person gives first-hand information and can filter it. But worse than the phrase "I will not comment on this" there is nothing. If you answer like this, be prepared for the headline "N commented" in the context of someone's pregnancy or divorce, and the article says "I don't want to talk about it."
About privacy laws
I don't know why this law doesn't work. I remember when he was accepted, everyone grabbed their heads and began to think about how to live now. But nothing has changed. Celebrities have a problem when they are filmed with food in their mouths. It would piss me off too. There was a case with one singer when she was photographed on the beach immediately after giving birth, and the text was from the series “look how fat.” She is a living person, she gave birth two weeks ago - what should she be like?! On the other hand, journalists can also be understood. When celebrities say: “Take a picture of me like this, or better like that, and even better against the background of a banner,” well, who needs it?
About the work of paparazzi and informants
As a rule, this is a pair work of a journalist and a photographer. There are exceptions, for example, when the photographer Marat Saichenko went himself, sat on the roof and took the first photos of Khodorkovsky in the colony. Photographers get furious when the task sounds something like this: “We need to shoot a new lover K.S. She will be at such and such an award today, let's go and sit and wait.” You can wait as long as you like. A good option when a journalist is so overgrown with acquaintances that he and K.S. have a common circle of "friends" who merge detailed information. Everything rests on informants: they merge everything to the smallest detail. IN everyone plays the role of informers: waiters, bartenders, stylists, drivers, lawyers. The most talkative are manicurists. Sometimes you can accidentally get on the one that will tell who divorced whom. There are a lot of pretty girls with angel eyes working in the gossip column; you never think that she can someone ... And that's exactly what she does. Some even start relationships with stars, but not for the purpose of merging, but just like that: they spin in the same circles. TOwhen you really like a person and you understand that if you merge, he will send you, then you don’t want to merge at all. In general, life is in full swing. This is all because people live by work and, in general, at work - they even create families there. Once an experiment was set up: Aram Ashotovich sent everyone home at seven o'clock in the evening. But the experiment turned out to be a failure: people came home and did not understand what to do. But after leaving LifeNews, such employees do not go to HeadHunter, but choose from a variety of offers from other publications. Almost all doors are open.
How are whistleblowers paid?
If necessary, then for some video they can give 300 thousand. large amount offered for a video from the Moscow metro when there were terrorist attacks. Doctors and police are also well paid for reporting deaths.
Interaction with doctors and police
No press services connect - they personally get to know each other, make friends. This is just to start. Moreover, the relationship is not like with prostitutes - money and no feelings, but normal communication. Some become interested, just let me tell you something. Although they themselves are scared, because no one knows about their agency activities. Information can be received in the format "and Vasya said ..."; Of course, you can’t put such a link on the site, but the work of a journalist is to somehow confirm this information.
“There is no need to thump in Mayak, where the entire Sovremennik is registered. No need to sit in the club "Vysotsky". And in general, who wants to, they don’t shoot it ”
How to hide from journalists and paparazzi
No need to choose Pushkin and Soho restaurants for celebrations. No need to behave when they call from unfamiliar numbers, introduce themselves as a cousin and ask where they can come to congratulate. You can say that you are celebrating the tenth, and calmly celebrate the ninth. No need to thump in Mayak, where the entire Sovremennik is registered. No need to sit in the Vysotsky club. And in general, who wants to, they don’t take it off. One couple of actors called themselves and said that they would celebrate the wedding on the ship and would allow them to shoot before sailing. They sent all the journalists to the Kievskaya area, and while they were waiting there, they calmly sailed away from the River Station. Everyone thinks that LifeNews uses super-spy technology, but this happens extremely rarely - most often it's all by acquaintance. Although at the christening of children of one very famous singer they wanted to mount cameras almost on icons. Secular journalism on LifeNews is investigative journalism, not red carpet walking.
Compiled a list of the most sexy Russian women 2015. It included women and girls of various types.
30-year-old Olga Seryabkina, the lead singer of the Silver group, is not shy about revealing outfits and pictures. Perhaps this is one of the reasons for her a large number fans.
Masha Wei, 23 years old. The girl's YouTube channel has two and a half million subscribers, and a fair amount of them are men, while the charming Wei mostly talks about "girl stuff."
The list also included the young Lesya Kafelnikova. The 16-year-old daughter of the famous tennis player recently appeared in the world. But her heart is already taken - the girl has an affair with Nikita Novikov, heir to the restaurant empire.
Many viewers watch the Revizorro program not for the sake of the plot, but because of the strict blonde Elena Letuchaya. A 37-year-old woman, even in the most inappropriate places, manages to look attractive on TV screens.
A 21 year old Alexandra Bortich hit the men frank scene in the film "Duhless".
33-year-old actress Svetlana Ustinova hypnotizes men from the screens blue eyes. She gained wild popularity after filming in the Cold Front. By the way, she is often compared to Brigitte Bardot.
The sexuality of Karina Istomina was largely revealed thanks to a photo shoot by Terry Richardson. The DJ broke the hearts of many men when it became known about her relationship with the soloist Tesla boy Anton Sevidov.
Irina Bezrukova, at the age of 50, has retained a freshness that many can envy. The woman remains desirable and interesting, and her subscribers in in social networks asking for the secrets of her beauty.
39-year-old Victoria Isakova is a unique example of restrained sexuality. The arrogant and cold image of the actress does not repel hundreds of fans from her.
The wife of Roman Abramovich Dasha Zhukova is an inaccessible dream for many. The 34-year-old beauty excites the imagination with pictures on expensive yachts and resorts.
31-year-old Natalya Yakimchik, professional model, is able to create the most different images on the picture. It is possible that it is her external variability that is so attractive.
Ilona Stolier has never been shy about demonstrating her attractiveness with the most different ways. At the same time, she diligently tried to hide her marriage to United Russia deputy Vitaly Yuzhilin. But when the identity of her husband became known, the beauty did not stop teasing fans with candid pictures on Instagram.
27-year-old mother of three children Maria Pogrebnyak, wife of football player Pavel Pogrebnyak, is amazing slim figure. She does not hide the secret at all - in her diet there are only raw vegetables and cottage cheese.
Her peer Paulina Andreeva, known for the series "Method" and "Thaw", has already won thousands of fans and continues to become more and more popular not only thanks to her acting talent, but also her fatal appearance.
Burning 23-year-old brunette Miranda Shelia became the lover of football player Fedor Smolov after his breakup with his wife Victoria Lopyreva. The athlete is not so successful on the field, but in matters of the heart he clearly gives all the best.
Matilda, the 29-year-old wife of musician Sergei Shnurov, is wildly popular. The St. Petersburg beauty often appears on the covers of magazines and, it seems, will soon be able to compete with her husband in the number of fans.
Theater and film actress Nastasya Samburskaya is mainly popular with younger generation But she deserves to be on this list.
The wife of Danila Kozlovsky, 30-year-old Olga Zueva, does not appear on the screens too often. But she was remembered for a long time by men main role in an erotic short film by Anna Melikyan.
And finally, LifeNews TV presenter Kadriya Krik. The charming journalist receives weekly compliments from the male part of the audience in the comments to the air.
About a year and a half ago, Bigpiccha visited the media holding News Media. Then the guys had just moved to a new large open space and had such a huge amount of plans that, to be honest, they didn’t believe in everything. But very little time passed, and on September 2, 2013, the information channel LifeNews, which beat all kinds of ratings and in February 2014 took 1st place in terms of citation among all TV channels, overtaking such mastodons as First, NTV and Rossiya. And quite recently, the state-of-the-art radio studio of the Russian News Service began broadcasting as part of the holding.
Naturally, Bigpikcha did not miss the opportunity to drop in with a check on perhaps the fastest growing media holding in Russia and spent several hours in a state of slight amazement at the scale of what was happening around.
(Total 67 photos)
1. A showed us how the company works, the executive director of the media holding News Media, CEO TV channel LifeNews Ashot Gabrelyanov.
2. The first thing guests see in the LifeNews office is a huge sign and chairs that were made especially for the Kylie Minogue show! We talked about them in.
3. Then we go straight to the TV studio. The On Air lamp is lit above the entrance. This means it's live. Checking everything Cell phones- turn off the sound of the call. Otherwise, a very awkward situation can turn out 🙂
4. This is what the TV channel looks like “behind the scenes” at the time when the live broadcast is on. Several cameras, presenter, guest of the program.
5. Depending on the director's commands, the studio is filmed in turn from one or the other camera. With this design, the camera can fly around the host, and you get a very beautiful video.
6. These are additional places for other programs, apparently not in the news format.
7. Look at the studio from the other side. If you look at the background- you can see the back of the presenter 🙂 And this means that the cameras are looking at us and we are in live filming a live broadcast!
9. All the time people are sitting in the background behind the leader. These are not specially selected actors-extras. These are the same employees of the holding who do their job.
10. And this is a memo for employees who are sitting behind the presenters and who are shown by the camera.
11. One of the technical rooms without which it is impossible to broadcast. Its name is rather complicated. Something like hardware. From here, at the command of the director, the videos go on the air.
13. Ashot shows a very cool device - LiveU. It allows you to broadcast from anywhere where there is a mobile connection. Several SIM cards provide a fairly reliable channel for transmitting video and sound in real time.
14. Of course, we immediately decided to try it on.
15. With these backpacks, LifeNews correspondents can be in the thick of things and broadcast.
16. Local humor 🙂
19. Another room in which the "magic" of the live broadcast is created.
21. Passing along the corridors, we notice two blue booths outside the window. These are diesel generators that allow you to provide the building and all equipment with electricity in a matter of minutes in case of an emergency. They can work “infinitely”, the main thing is to add fuel on time.
22. And this is the room where special effects are created - computer graphics are superimposed on the footage.
24. "Secret" messages from employees to each other 🙂
25. An example of a very cool video, where a tank "leaves" right on the host! 🙂
26. Live broadcast control center.
27. The director and his assistants give commands to cameramen and other employees what to do (for example, point the camera at a guest or broadcast a pre-prepared video).
28. This is a very difficult and responsible job - everything happens in real time. You can't go wrong.
30. And this huge hall, which can accommodate 350 people, is a place where news is collected, processed and formalized.
31. Famous round table, after which they decide what will become the agenda today and what each of the holding's publications will write, talk about and show.
32. All employees work as a single organism.
33. Regular workplace LifeNews employee - phone, computer and social networks.
36. The legendary bell, by the sound of which morning and evening planning meetings begin. The general director of the holding, Aram Ashotovich Gabrelyanov, is ringing the bell himself.
37. Negotiation, where all the most important editorial meetings take place.
38. Cafeteria. A place to grab a quick bite to eat…
39. ... and back to work!
40. Just imagine the scope.
41. These racks store various things that journalists bring and take with them. Literally before our arrival, there were bulletproof vests that had left for Kyiv. Only a shot through helmet from Syria remained. Her former owner- a Syrian rebel, and it looks like he won't need her anymore 🙁
43. Some of the holding's awards, including the recently received TV channel LifeNews"Golden Ray" in the nomination "Best Information Channel".
44. Another product of the holding is the Russian News Service, a radio station.
45. Radio control panel.
46. The director can bring the call to the studio, put on music or turn on a previously recorded program.
47. Main studio - we tried ourselves as radio presenters 🙂
48. Additional studio - usually programs are recorded in it, which then go on the air without participants in the recording.
51. You must have heard of the app from LifeNews that allows you to send them photos and videos for a fee.
52. Whole primary material viewed by only two people (and this is several thousand sent photos and videos a day!). They make a decision - to pass it on to journalists, or, for example, they call an eyewitness and ask to take a few additional shots. Well, or send material to marriage.
53. While we were filming - someone sent a video with a burning KAMAZ - the news is literally first hand. Almost everyone has a phone these days. And anyone can become a reporter by getting paid by LifeNews.
54. Then we went into the studio, where journalists write down the text for their stories. This is very interesting process. For example, the video is exactly 1 minute 20 seconds long. And you must read the text during this time. Not a second more or less. Try it yourself - make the right pauses, maintain the pace, and so on.
59. Absolutely all streams of news information flock here. Right there they are stored, processed and prepared for further transmission in various formats - live on TV, in a format for Internet broadcasting, for transmission via satellite. It takes a lot of power to do this kind of work.
60. The center meets all modern requirements for speed, fault tolerance, security and is a source of pride for LifeNews.
63. At any moment, a journalist can run in, take right tool and rush for a new plot without the slightest delay.
64. Finally, we looked into another division of the holding, which does not produce news, but draws the first comics in Russia about Bubble superheroes.
66. Project Bubble is a very interesting and unusual series of Russian comics. Happy to read a few fresh numbers about Red Fury and Besoboy 🙂
67. And finally, they tested their superpowers in a special machine. Someone showed the power to find a free place in the subway, and a special company certificate was issued about it!
