The limitedness and flatness of the modern music market in the CIS is largely due to the fact that in the USSR throughout its existence there was a so-called. "wall". Although it was purely formal, it actually touched almost any aspect of life. This was especially evident in music - we have always lagged behind Europe and America, which are progressing in this regard, by 10 years for sure.
When thrash metal was the leading style in the world, then we only had echoes of heavy metal, and then, largely stolen and remade in our own way. But my own, dear. But this does not apply to a specific genre, it covers everything that is directly or indirectly related to music.
When the next trend is just emerging in our country and people learn about it, then in the parent country it is at the peak of popularity. Accordingly, when another style becomes popular in our country, then “over the hill” it goes into decline by leaps and bounds.
So it was with retrowave. This is what happens with cloud rap, although both genres are not independent. Of course, they differ from their “fathers” (synthwave and trap, respectively), but not so much that they could be brought into separate genre.
In fact, our mass (this is where the emphasis should be placed) listener learned about cloud rap with the release of the clip "Black Siemens" in Moscow rapper PHARAOH. And rushed. Bright, rough, maybe ugly, but very truthful about the genre, in this moment, says last.fm: "before for the elite - now for the roosters."
What is this cloud rap and why is it often singled out as a separate genre of music?
First of all, he is young, the first steps began in the middle of the 2000s. It is impossible to say specifically who made this style, but the founding fathers and popularizers include: the Clams Casino beatmaker and the extravagant and super-productive Lil B. Cloud Rap can be distinguished from other styles of hip-hop music in several ways:
1. Instrumental. Bits with a “fairytale, cloudy, marine” vibe. Each artist is suitable for this differently: specially slowed down to give the music a detachment and a feeling of “diving into the depths”, or fast (140-150 bpm) to match the trap.
2.Vocals/lyrics. Processed by the most different ways, special craftsmen record their parts of clean vocals or scream themselves. Here, as in the instrumental, polarity and opposite are preserved. This is either an entertainment component (spending money, promoting soft drugs or describing parties), or the “dark” side (hatred of the environment and moral principles, the beauty of death, nihilism). It often happens that semantic load obviously absurd and deliberately twisted.
3. Samples. There is often indie, experimental music, ambient, glitch or IDM. Bones often samples hardcore tracks in his tracks.
4. Music. The basis is taken from southern rap, most often the Roland TR-808 drum machine and various snare rolls are used.
5.Spreading. Cloud rappers prefer to release their products for free and independent of labels, making a huge amount of mixtapes and distributing them over the network.
6.Clips. The video works fully represent the vaporwave movement: bright poisonous colors, tumblr stuff and funny things, cutting eyes 3d models and effects of VHS cassettes.
In the Russian-speaking segment, the “holy trinity” of cloud has now formed:
I. Yung Lean (Jonathan Hostad Lindoer). A guy from Sweden, who is currently not even 20 years old. Came to popularity thanks to tumblr, debut mixtape “Unknown Death 2002” and weird / fun video of the same name. The leader and ideological inspirer of the Sad Boys group. He gained particular popularity in Europe.
II. Bones (Elmo Kennedy O'Connor). American, 22 years old. "The Man Living on VHS Tapes".
“Real white heavy music. Very dynamic and great style”, from an interview with Scriptonite magazine Maxim.
Reads about what all the gangsta is about, but does it very in an unusual way: moving from monotonous muttering, which is akin to the speech of a mentally ill person, to a heartbreaking scream, which is characteristic of extremely heavy and emotional music. The only one of the trinity, at whose concerts you can see slam / mosh / circlepit / stagedive and other attributes inherent in hardcore / punk concerts. Leader and ideological inspirer of the “TeamSESH” team. Especially popular in America.
III. PHARAOH (Gleb Golubin). Muscovite, the same age as Yung Lean, “human meme”, “Bones in Russian” and “skr, skr, skr”. A master of veiled phrases incomprehensible to most listeners, under which ordinary and long-used topics are hidden about: “heifers, cars and expensive tsatski”, but served under the theme of death, depression and destruction, which is unusual. Leader and ideological inspirer of the Dead Dynasty team.
Today, the “cloud rap” machine is rushing down the hype road in full force. It will be extremely difficult to bring something new at this speed, and even more so to jump in. This machine has become so popular that it is known almost everywhere, which makes it possible for artists of the genre to make major tours, reaching up to world scales. But the realization that this is not for long is still sad. A good example of this is dubstep. Shot, rattled, spawned a bunch of third-rate material and sunk into oblivion.
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In our country, all musical currents and movements are brought in from the outside, we never had our original and native and are unlikely to appear. Therefore, today we Once again let's touch theme song. I hope you didn't forget to "throw" us into your bookmarks, because we have a lot of useful information from the most different areas. Our website is actively developing and making grandiose plans, don't forget about us. Today we will talk about such a mysterious word for many rap fans as Cloud, which means you can read a little later.
However, before I continue, I would like to please you with a couple of other popular music-related news. For example, what does Lil mean for rappers, what is ZEF, what does Bitrate mean, who is Byter, etc.
So let's continue what does cloud rap mean? This expression was borrowed from in English"Cloud Rap", which translates to "cloud rap".
cloud rap is a distinct subgenre of rap music characterized by a calm, hazy, dreamlike, and slightly slow-motion (lo-fi) sound.
cloud rap- is a form of hip hop that emerged in the early 2010s and is known for its relaxed, dreamy, and reverb sound. Chillwave and slow-paced (by hip-hop standards) artists had a notable influence on this style. Lyrics are usually focused on simple themes hip hop "braggadocio", "sex" and "drug use" are also known for their over the top humor, surrealism, and moments of emotional sincerity. The genre was pioneered by producer Clams Casino and rappers Lil B, A$AP Rocky and Main Attrakionz. More late artists such as Metro Zu, Seshollowaterboyz, Yung Lean and GothBoiClique have diversified the genre with influences from Trap Rap, Chopped and Screwed, Memphis Rap, Alternative R&B, Witch House and even Emo and Vaporwave.
minus rap cloud consist of a bit of 140-150 beats per second. In this they strongly resemble the "trap" style, they also use wordless vocals, which actually gives a special charm to the whole composition. Interesting detail, cloud rap artists are not fixated on money, and initially post their work on the Internet in the public domain. This method allows for as soon as possible"untwist" the musician and make him recognizable.
In our time, cloud rap has finally formed as a separate subgenre, is universally known and enjoys a certain popularity. True, the heyday of this genre is long gone, but it still has its own army of fans who love swag and trap at the same time.
Today there is a rethinking of the role of rhythm and beat, which will probably allow a new wave to emerge, and some of us are already looking forward to this event. True, I am afraid that it will not be based on punk rock, or something like that.
By reading this article, you have learned what does claude mean, and what cloud rap means, and now you can navigate in this musical direction.
Many have already complained about 2011 - they say, good albums few, there are even fewer blockbusters, and those that I would like to re-listen to later are only two or three.
In my opinion, the results of the year are much more optimistic - and at the same time much less tied to albums, blockbusters and numbers.
Talk that the music industry is dying, and the artist is fed not by a contract with a major, but by the speed of reaction, likes and retweets, did not begin yesterday or the day before yesterday. 2007, Radiohead, relentless requiems to physical media - remember that? And 2011 is worth remembering not for the funny cover of a good Take Care record, not for Vizzy's leopard leggings, and not even for sawing Maybach with a chainsaw. This is the same time when new schemes began to work in full height, and the artists finally figured out what to do with them.
It all started last year with Odd Future, the line of movement of which - from self-made mixtapes in the tumblog to a contract with Sony - we have already managed to trace. At the same time, the gold-toothed clown Lil B jumped out of nowhere and founded a whole based-cult: go figure out what it is, but it sounds solid - don't undermine. As soon as something became clear with this folk (some - like the Sex Pistols, only smarter, the other - like MC Hammer, only not so funny), another crowd of bare-ass newcomers came running. Without contracts, without labels, without radio hits - but with burning eyes, a sick imagination and a desire to show oneself to all pitchforks at once. Here is a fashionable syrup lover, and his henchman - Spaceghost Purrp, and Detroit hipster Danny Brown, who can compete with the opposite of his voice lil wayne, and the Brooklyn drunkard Mr. Muthafuckin" eXquire, who adorned his album with this cover, clearly showing all his priorities.
The list goes on and on, the main thing is that these people feel they are part of the same movement. And it’s not at all because they record tracks with each other, they consider tumblogs to be an ideal platform for self-expression and blur the differences between albums and mixtapes. All of them look at hip-hop as a field of experiments, open to all winds and innovations, and in this they probably merge with the alchemists of the beginning of the last decade - the Antipop Consortium, El-P and the anticonists; except that only manifestos of intent are not written. It is no coincidence that Lil B is a guest on the Sole album, and El-P is filmed in the same video with Mr. Muthafuckin" eXquire: These people definitely feel a kinship.
Imagine: in one year, a community separated from the mainstream (even if only by a thin partition - labels are already offering contracts to the main stars with might and main) and living by completely different rules, a community formed in hip-hop. It is he who is closely studied by fashionable music sites, it was for him that the label "cloud rap" was invented (from the English "cloud" - "cloud rap"); in fact, an apt and accurate name: all these people hover, if not in marijuana, then in some very cosmic clouds.
The community is diverse, multi-colored and of different ages - between a white girl of Russian blood and a thirty-year-old drug addict Danny Brown lies an abyss, which at the same time is completely unobtrusive. The community is extremely prolific - Oakland duo duos with grills Main Attrakionz for last couple has released more releases in years than The Roots have in their entire career, I don’t even talk about Lil B at all. The only thing is that the amount of music released here greatly affects the quality. To be honest, the desire to listen to something from all this heap of albums, mixtapes and bittapes was extremely rare for me. However, cloud-rap is definitely a must-try.
If anyone is interested, here you go: a review of some of the subgenre's recordings and a collection of the best tracks from the strange newcameras of the year. Fortunately, they send all their releases to free float, inadvertently following the main Leninist directive that art should belong to the people. The revolution will never be shown on TV - now it seems that this rule of the late Gil Scott-Heron works one hundred percent.
5 Important Cloud Rap Releases
1.L.W.H. presents "Green Ova Takin Ova 2009 - 2011"
The Green Ova community is to cloud rap what Wu-Fam is to 90s panther. Based around the producer L.W.H, the online group has spawned a huge number of releases in a couple of years (do not believe it - check it), and last year the members of this movement - the Opaklanders Main Attrakionz - received at least some media attention. We will entrust biographers to delve into all the variety of their mixtapes, solo albums and compilations, and for acquaintance we will come down with a collection of the best things in two years (and that one, however, is a two-disc one). All hits under one cover (unless, of course, the concept of "hit" is somehow related to these people), cloud rap from its inception to our times.
2. Danny Brown "XXX"
Let's give the floor to Andrey Nikitin, who intensively advertised this release to us last year. "Perverse hip-hop from the most perfect (by the standards of a typical Russian rap listener - TRRS) freak in pipe jeans, with a nasty bang, with a nasty voice and with dental difficulties like the singer Shura. They meet by clothes - so, we suspect, that according to the exterior of Danny Brown, it will immediately make TRRS want if not to piss on him, then to give bream. Better than albums"Under the dumb beats, Brown's drug-fuelled thought rushes into outlandish distances and it's a pleasure to follow. Spin magazine calls it the best rap album of the year; for TRRS, this may not be a decree, but an occasion to think about it."
3. Clams Casino "Instrumentals", Lil B "I"m Gay" (I"m Happy)
Almost old-fashioned duet "MC and beatmaker". According to rumors, it was Lil B who coined the term "cloud rap", pointing to a picture of clouds and explaining that it was the essence of his music. He illustrated what he said with the track "I" m God ", the instrumental for which was made by a white medical student working under the pseudonym Clams Casino. A little later it became clear that even without the rapper's crazy recitatives, these beautiful instrumentals sound great. Last year's provocative album, 23-year-old the producer also had a hand, and the tracks with his participation turned out to be the most successful.Consider that the very essence of cloud rap is captured here: unearthly, weightless and rarefied musical atmosphere.
4. Mr. Muthafuckin eXquire "Lost in Translation"
It's like a visualization of the old line by Sergei Shnurov "I'm an alcoholic, fucking idiot." The main source of inspiration for the tight-knit New York Negro is alcoholic vapors, so his rap comes out a little more upbeat and meaner than other "cloudy" colleagues. Not last role this features production from El-P, Jake One, Esoteric and more good people, which at the same time still sound like mushroom-eating Los Angeles schoolchildren. Complex gave him the first prize for Best Mixtape Cover of 2011; what is hidden under it, in our opinion, is much more interesting.
5. Bebetune$ "Inhale C-4 $$$"
Appeared exactly at the end of last year, a mixtape by James Ferraro. Who is this to tell for a long time: a cult figure, an American, for a long time specializing in strange music: wonderful ambient, recorded as if from a chewed and half-erased cassette tape. Having become interested in cloud rap, he came up with an alter ego for himself, under which he released a mixtape. It all sounds the most in a strange way: Ferraro puts the same cassette haze on Roland's drums, lowers the tone, imitating the chopped & screwed effect, inserts scraps of auto-tuned vocals, repeats "swag" through the word, gets a lot of fun - and does many rap paranoids on their own field.
