Typically, spin own creativity takes not less strength than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how they did it creative people of your direction, which it really helped. After all, you don’t want the works created on the wave of wonderful feelings and lovingly improved by labors to gather dust on a shelf or in a drawer.
One spirit will not be full
The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.
Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.
Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. Can be done as solo concert, and joint with some well-known or the same beginner group.
Where to begin?
In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.
It is necessary to consider the type of event: it will be solo performance or a festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.
First steps towards the goal
Let's say you already have a rough idea of what the upcoming event will be like, you can organize a concert in a club or at open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.
How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. It's either a fee that you share with them, or others interesting conditions. If you are on the same level, it will be a mutually beneficial transaction, in which both the costs with liability and the profits can be divided equally.
If you really are not very experienced yet and are thinking about how to organize a concert, it is better to gather musicians who can hook you more not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be known in your city, but they are not big stars on the national stage. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.
Specify the place and time
How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. There, most likely, you will find all necessary information. You need to talk with the administration about the place where the event will be held. Also important details are the fee, the form of payment, the requirements for speakers. The date must be agreed in advance. It is advisable to prepay in advance to avoid force majeure.
The location must be chosen very carefully. Study everything carefully possible options, find out how much you will need to pay for the rent, how many people will be able to come there, whether the transport interchange will be convenient. Ideally, if there are bus stops nearby, fixed-route taxis or metro. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.
Get Support
How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.
You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.
A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start young specialist, about the most difficult thing in the work of the organizer and about success in the concert field.
FIRST EXPERIENCE
WHERE TO START?
STAGES OF WORK
ABOUT VERSATILITY
ABOUT ADVERTISING
THE MOST DIFFICULT
The need to be constantly involved in the process. It is impossible to open a pr-company and not follow it. You must always keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.
Control all stages of preparation at the same time. Gathering an audience is also not always an easy task. The best option when the musician is scheduled to release a record, premiere a song or shoot a video. Collaborations with other artists, synthesis different types art also attracts people.
WOMAN OR MALE PROFESSION
This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.
It's definitely hard physically. Personal life suffers a lot. There are emotional breakdowns, physical exhaustion and overstrain. I tend to think that this profession is more masculine.
SELECTION OF ARTISTS
Even in the "kvartir" we held children's birthdays, and then I immediately realized for myself that I would not seriously take on this type of event. But everything can change. I don't do weddings or corporate events.
I will not take under my wing an artist whose music, relatively speaking, I do not listen to in the car. You need to burn with what you are doing, otherwise the result will be appropriate.
I practice a personal approach. I cannot work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is music that promotes violence, has political overtones or carries an aggressive emotional message.
YEAR OF WORK
I'm not very good example. If I'm interested, I jump into battle without hesitation. Often I began to think about the fact that sometimes you need to be able to stop and carefully approach the choice of artists with whom I begin to work. Much depends on the format of the event, its duration, the number of participants.
This is influenced by the number of projects that you are working on at the moment. After all, each performer can have 3 and more gigs per month. If I represent the site, then, of course, we are talking about almost daily performances, the responsibility for which is on you. This is a continuous work with musicians.
CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?
EDUCATIONAL ACTIVITIES
I realized that I love teaching. The music market has changed a lot due to the economic situation. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this young bands need management. Now I give a lot of lectures and seminars not only in St. Petersburg and Moscow, I speak at forums. An online course was born in my head, which, in my opinion, will allow you to get necessary knowledge, take an artist and start working with him.
as such educational projects I don't have one yet, but I plan to. In February, together with the BM50 art space, we will launch a project for future event organizers in cultural sphere.
I am a fan and electronic music. Last year we held an experimental music festival. In addition, I work with non-profit festival of short films Potential is one of the few in Russia who accepts not finished films, but selects best scenarios(or synopses) and allocate a budget for filming.
WORK IN THE FIELD OF MUSIC
And where without it! Music is associated with the feeling of happiness. We make people happy!
This is my life! I can't imagine working in any other field. Music is a living sphere, and from the people who surround me, colleagues and friends, I get an incredible boost of energy.
ABOUT PERSPECTIVES
For example, at the Roof Music Fest, which represents all musical directions, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.
Jazz began to attract more people, but not all bands that include the concept of "jazz" in the description of their repertoire are. It is clear that this has become a trend. There is an audience that loves "refined" jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps to expand the audience.
ABOUT SUCCESS
From a technical point of view, this is the quality of the sound, the audience and its quantity, the reaction of the public to the concert, the work of the artist. But there is also an intangible criterion - this is the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be caught. For this we are working.
For me, the emotional component is important, how happy people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret that they came, they do not spend the whole concert in conversations or in a bar, but when they give part of themselves and their time to the artist.
PROFESSIONAL MOTTO
Need to take risks! When you make a call, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.
For me, loving my job means putting my soul into it. Without a soul, a successful project will not work. In every case that I undertake, you can see me.
Concerts of star performers, musical programms on corporate events, theater tours and other types of performances are hard to imagine without the participation of Moscow concert agencies. In addition, major social events, holidays and other socially significant events are also not complete without an invitation to them. famous musicians and groups. Such performances are charitable in nature. In this regard, the organization of a charity concert is also an integral part of the activities of agencies.
Each metropolitan concert agency supports business relationship not only with performers from show business, but also with many other representatives working in the cultural field. After all, many people want to visit a performance or listen to classical music for a good rest and distraction from everyday life. Therefore, in Moscow, the organization of concerts of these genres is also in great demand.
Performances by rock performers and singers of other genres
One of the most popular services of Moscow agencies is the organization of concerts of singing stars. These include performers known for their work not only in Russia, but also in the countries of near and far abroad.
In addition, the capital concert agencies contact not only with the stars of the domestic show business, but also with many representatives of the foreign stage. Therefore, to organize a performance worldwide famous singer or a collective in Moscow, a concert agency is also able to.
As for the performances of rock performers, they are also in great demand among the people of the most different ages and social strata. In this regard, almost all concert agencies in Moscow necessarily provide such a service as organizing rock concerts at music venues and clubs in the city.
Performances and classical music
It is not possible to have a good and useful time, escape from everyday life and meet the beautiful at every mass event. Performances are among the leaders in this category. They are carried out by a theater and concert agency, organizing tours both throughout Russia and in Moscow in particular.
Classical music is another outlet for art lovers. It allows you to plunge into the fascinating world of live sound. musical instruments, to think about the high and how to be distracted. Bands that play this kind of music high level are widely demanded not only in Russia, but all over the world. Therefore, the organization of concerts classical music also falls within the scope of activities of very many Moscow agencies.
This section presents concert agencies in Moscow, information about the cost of services, contact details, as well as their portfolio.
Well, imagine that you want to do a concert for group X.
1. First you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. These wonderful people you will find out about free dates. Now you need to meet the band, or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.
2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert
(There are three types of payment: if the group is well-known and gathers from 300 or more people, then as a rule this is a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even less often the system "the first N-thousands go to the club, the rest group". The latter type occurs in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;
- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;
- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;
- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.
3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.
4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four gigs for little known bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.
