@paperfashion
@paperfashion
Artist Mike Perry works in different genres using your talent as an artist. He illustrates books, sculpts sculptures, designs clothes, designs monograms, and does other creative things. Fiction and reality are mixed in his illustrations, and each picture is on the verge of kitsch.
San Francisco-based illustrator Wendy McNaughten draws life sketches in a personal and recognizable manner. She has illustrated several short story books and draws for the New York Times, the Wall Street Journal, and other publications. More than 26 thousand people have subscribed to her Instagram page.
@annariflebond
Illustrator Anna Bond draws in a fabulous, popular style. In 2009, Anna and her husband Nathan founded Rifle Paper Co., a company selling branded cards and gifts. Now family business flourishes, and the illustrator has an "army" of fans. She has over 175,000 followers on Instagram.
@annariflebond
One of the most popular young illustrators in the modern runet is Dina Arkhipova. As the artist says about herself, she is a "freelance illustrator and cat lover". Scored for last years great popularity, Dina creates illustrations for many Russian bloggers and brands.
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We decided to dedicate a new collection of Instagram creative people namely illustrators. Unfortunately, most recognized masters of their craft do not have pages in in social networks. They prefer to "communicate" with the public unilaterally, showing their work through galleries, exhibitions or glossy publications. However, those young and talented illustrators that we have gathered for you may not yet be the best in their field, but they definitely have every chance of becoming one.
@paperfashion
American Kathy Rodriguez created the Paper Fashion blog in 2009 to share her beautiful creations with the world. watercolor studies on a fashion theme. Did the girl then know that in a few years she would become one of the most famous illustrators in the world? That her drawings will decorate the things of major brands, and she herself will collaborate with Valentino, Cartier, Lacoste and other giants of the fashion world? We think it's unlikely.
@paperfashion
The young artist Pomme Chan was born in Bangkok, where she received her first education - at the famous Thai University Silpakorn University. Later, Chan went to London, where she continued to improve her skills, however main theme her work has always remained Asia and the extraordinary nature of her home country. Now her studio is located in the capital of Thailand, as well as a store with home goods, decorated with her author's prints. Pomme is inspired by nature, architecture and fashion, and admits to being simply obsessed with details. Her drawings adorn famous publications, including the New York Times Magazine, and her clients included Kiehl's, Nike, Converse, La Perla, Topshop and other brands.
Australian artist Neril Walker draws girls in pop art style, focusing on juicy and bright colors. Inspired by the past century, she has outfitted her 1950s home and retro studio accordingly. Things from the flea market and from the grandmother's chest, objects of old printing, books and vintage toys surround and inspire Walker to create her original and memorable illustrations.
Cartoon pug illustrator and animal comic book creator Gemma Correll is one of the most famous illustrators in the world. And although her drawings can hardly be called intricate and highly artistic, which Gemma is constantly reminded of by critics and opponents of this type of creativity, they definitely amuse and amuse hundreds of thousands of people - more than 103 thousand people subscribe to her on Instagram alone. Now Gemma's illustrations adorn clothing items, postcards, magazine and book covers.
Austin Kleon lives in New York and is a book illustrator. About himself, the artist says simply: "I am a writer who draws." Indeed, the main "heroes" of his paintings are words, phrases, sayings. Before taking up creativity, Austin worked as a librarian, so his love for letters has remained from those times.
An Instagram account is a godsend for a contemporary artist. Of course, this is not a solution to all problems, and this tool does not work for everyone, but with ambition, talent, ingenuity and competent advertising, the painter can achieve a powerful career start, and there it is not far from being close to the elite in the art world. At the same time, you can also sell works in parallel on the Internet, for example, on online auctions or on the website of the artist himself, but to promote the name and attract an audience, it is best to get a profile on a social network such as Instagram.
Moreover, social media platforms are not only a great opportunity for an aspiring artist, but also a very successful way for commercial art to exist, especially in an increasingly competitive environment. Therefore, there is absolutely nothing surprising in the fact that Instagram and other platforms like it have rapidly become in demand among representatives of the creative class. If before the artist I had to try my luck in galleries according to the principle “they will refuse at ten, and they will say yes at the eleventh”, but now this problem has disappeared due to irrelevance. Many of contemporary masters use their Instagram account as their own virtual gallery, performing at the same time the role of the creator, and the role of the curator, and the role of the seller. At the same time, subscribers become their buyers and critics.
“So, thanks to the approval of the public, the artist begins to be recognized, the work brings the expected results, and a well-made profile becomes a real calling card”
That's how the star lit up American artist Ashley Longshore, on whose example it is easy to understand how current creators use social networks in their work. Ashley has over 18,000 subscribers, celebrity clients and her own gallery in New Orleans, and it all started with a passion for contemporary art, which has grown into a decent source of income.
Ashley's photo. Photo source: https://instagram.com/ashleylongshoreart/
As a pop art artist, she loves to use bright colors, sparkles and large lettering on top of her work. Ashley considers her muse to be the Hollywood film actress Audrey Hepburn, whose portraits performed by the artist glorified the latter throughout America.
Portrait of Audrey Hepburn. Photo source: http://www.artleo.com/
All this follows from the profile of Longshore, which, as we see, is an important link between the artist and his potential buyers, as well as just fans of creativity.
Pictures of the artist. Photo source: https://instagram.com/ashleylongshoreart/
What is the difference between the account of a savvy and talented artist from his portfolio? Ideally, there should not be any special differences between them, with the exception of one, but the most important - publications serve as a kind of teaser to the original works in order to prevent theft. Usually the artist exposes himself against the background of the work, lays out interesting fragments or uses filters to cover the colors of the original (although not everyone does this). Otherwise, the posts contain what is not included in the scope of the portfolio. For example, the process of creating a picture or sketch, important events from life, as well as those things that inspire a person.
Ashley's Instagram, which she updates regularly, is full of pictures of her studio, paintings, and things she finds funny or inspiring.
Ashley and her work Photo source: https://instagram.com/ashleylongshoreart/
As we can see in Ashley's example, the main plus of social media activity is "quick feed". Prior to this, the artist could wait for years to be noticed, hoping that he would be lucky, and one of the visitors to his studio would have a critic or collector in his acquaintance. Essentially, Instagram follows the same mechanism, but the number of steps towards the elite has been significantly reduced. Plus, the combination of a picture with a minimum of text greatly eases the “burden” of the viewer. Of course, words are needed to explain, criticize and analyze, but on the other hand, many do not like the way words interfere with their perception of the picture. And almost all people are annoyed by the need to wade through a long-winded explanation in order to enjoy the pleasure of being alone with the work.
“So, before our eyes, there was a democratization of art - it is not necessary to be part of the elite in order to successfully sell your work or exhibit”
As we know, a similar metamorphosis has already taken place with music: any musician can upload their song or video to the Internet and get a million views. If he, of course, is talented or prone to unconventional decisions. The artist does not even need to go far - download Latest updates can also be done over the phone. So subscribers can follow the process in real time, using likes and comments as a reward. Over time, they will grow with the help of hashtags and geolocation, and then there are really interesting opportunities. Creativity goes beyond Instagram, often it doesn't even require direct participation artist: his name begins to appear on blogs, in the posts of other users, on the pages of magazines.
Another advantage of online artists as their popularity grows is the ability to invite subscribers to visit the next exhibition, evaluate the work of another artist, or participate in an auction. The same technique is used by galleries and museums, both private and public. Curators, collectors and auctioneers behave in the same way - they are looking for talented people, share something old and new, draw the attention of their subscribers to curious finds.
Exhibition of photos from Instagram in art gallery in NYC. Photo source: http://geektimes.ru
Serious buyers and curators are looking for which artists produce the highest quality work, how they spend their time, what ideas and materials are used in the process. People like to use Instagram for this, because there is no pressure on them - no one tries to impose on them the meaning of what they see, explain why this or that investment is a good one, why you need to buy now, how talented the artist is, and so on. The final rating is set by the user himself, and a positive one must be earned. This is hard daily work, but at the same time - great opportunity use all your skills and gain experience. In other words, the artist must prove his serious intentions to subscribers.
Probably, in the near future, Instagram will firmly strengthen its position as a new space for the art market. This is important to consider for those who are interested in or earn money in contemporary art. As happened in the era of the replacement of silent films by sound films, many of those who did not have time to navigate are at risk of losing their jobs. Or just get lost.
P.S. If the artist turned out to be of interest to you, do not forget to look into his subscriptions. As in other social networks, there is a certain art community here, within which you can find "fresh blood".
Main photo source: http://funtattoo.ru
Tip 1. Be clear!
Getting to the page of your account, it should be immediately clear who you are, what you do, what can be useful and how to contact you. Many make the mistake of listing only their first name. Indicate in the description your field of activity (artist / illustrator / designer, etc.), services or account theme (I draw to order / sell paintings / landscapes in watercolor, etc.) and contacts.
Tip 2. Be beautiful!
Instagram is, first of all, a photo. Therefore, photos of your work must be of high quality: bright and clear. For creating beautiful photography composition is also important. Use a photophone and various decorative elements as a surface.
To create a single account theme, take all photos in the same style.
Tip 3. Be interesting!
Subscribers love not only to look at pictures, but also to read. Be sure to add a description to each of your work. You can talk about your mood, feelings, or just how your day went. Don't forget the tips you can give your subscribers. Tell us about what materials you use, what techniques you use in painting.
Shoot a video with the drawing process. It's always fun and helpful.
Tip 4. Choose #the right tags!
To make sure your post can be found on Instagram, always put tags in the description. Be sure to come up with your own tag so that your work can be found. Instagram allows you to add 30 tags under one post, so be careful when choosing a list of tags - leave only those that accurately reflect the topic of your post.
Tip 5. Be everywhere!
Word of mouth is an effective and cost-free way to promote. Participation or organization of contests and drawing flash mobs allows you to attract new active subscribers. To organize in contests, attract other publics with a similar audience and the number of subscribers of at least 10-15 thousand.
Another way to promote is sfs. Simply put, sfs is that you talk about some account in your feed, and that, in turn, talks about you.
Ai Weiwei - cats, selfies and outrages with friends
Like it or not, it's nice to know that even the cult contemporary artist, once ranked first in the list of the most influential people art according to ArtReview magazine, can't live without selfies and cats. Ai Weiwei's selfies, like any others, can be classified: informational ("Got an American passport"), selfie-mood ("Today I'm sad") and, of course, conceptual. Of course, an artist subjected to repressions for his creativity cannot ignore art in the photo showcase of his life. On Ai Weiwei's Instagram, you will find photos of beautiful buildings, street art captured on his art objects.
Rob Pruitt - mild insanity
@robpruitt5000
American artist Rob Pruitt is set to win the "Weirdest Instagram" award. Obviously, the whistleblower of the consumer society is not interested in creativity and self-irony. The highlight of the artist's photo diary is a series of various objects hovering against the backdrop of white clouds. It could be a ridiculously tailored padded panda, a Lacoste crocodile, or Jeff Koons' textbook doggy. Naturally, each collage accompanies a signature. True, sometimes it only increases the degree of bewilderment. Pruitt can post anything, from an old newspaper photo of Andy Warhol's death to a screenshot from own collection vintage porn.
Takashi Murakami - exemplary Instagram from a kitsch master
@takashipom
Instagram of one of the world's kitsch titans - also a Japanese spill - a priori cannot be boring. Photos of Murakami - good mix privacy and art. The first is represented by numerous photos of the dog, randomly caught by the eye views, for some reason almost always cloudy and a little dull. Responsible for art is the unbridled lawlessness of art objects, shots from the installation of the exhibition or a photo from the "artist at work" series.
KAWS - only art
New York-based artist Brian Donnelly, working under the pseudonym KAWS, maintains his Instagram in an art format. Selfies and other mundane amusements are not held in high esteem by him. But the gallery of the artist's works, sculptures and paintings of the craziest shapes and colors can hardly leave anyone indifferent. Proof of this is an impressive 263 thousand subscribers.
Vik Muniz is a travel lover
@vikmuniz
Brazilian artist and photographer Vik Muniz can take his followers anywhere the globe. It seems that his life is one journey, smoothly turning into another. Muniz's Instagram will appeal to anyone who clicks on the #traveling #nature and #city tags. It seems that the artist managed to visit almost all of them for some time. interesting places planet Earth and capture many impressive shots. In addition to travel photo reports, Muniz also posts more prosaic photos, if such a definition applies to unusual art objects and footage from the World Cup.
A Cape Town-based artist named Lauren Lutz has amassed close to 60,000 followers thanks to her miniature paintings. Very gently and skillfully she draws landscapes, urban environments, portraits of people, while comparing the size of her work with coins, matches and other small objects. The ratio is impressive!
@vajiajia
Museum digital manager account contemporary art Solomon R. Guggenheim is interesting for the "behind the scenes" museum chronicles and materials that are available only to art insiders. Cutting-edge exhibitions, cool museums around the world you may never have heard of, and Jar Jar Fey's professional take on the art industry deserve to be featured in your feed.
Popular
@copylab
With the masterpieces of painting, they just didn’t get up: some added an iPhone to the “Girl with a Pearl Earring”, others introduced elements from Twitter and Facebook into Edward Hopper’s paintings, others translated famous paintings in the Simpsons cartoon format. In the @copylab account, canvases are also undergoing metamorphosis: Chanel bags appear on them, total looks from shows, and other stories of the fashion industry.
@thecollecteur
The author, under the nickname The Collecteur, creates on the verge of fashion and art: he creates collages, then video installations, putting together spectacular figures from clothes, shoes and other gizmos. His photographs would be the envy of any fashion magazine.
@laurajenkinson
Makeup artist from London skillfully draws characters on herself famous cartoons. It’s a pity that she doesn’t give video tutorials, like Elena Krygina, the favorite beauty blogger of Russian girls.
@kobrastreetart
Brazilian artist Eduardo Cobra paints vibrant graffiti depicting legendary personalities of the 20th century. You know him at least from the image of Maya Plisetskaya, which he left this year on the wall of one of the houses on Bolshaya Dmitrovka.
@iamlubi
Rio de Janeiro-based illustrator Luisa Bione creates her own portraits as an illustrated heroine named Lubi. You can look at her sweetest account endlessly.
@luftaffe
Illarion Gordon is famous unusual drawings on paper cups for coffee, which he posts almost every day. I wonder how and where he keeps them.
@hansulrichobrist
The account of the director of the Serpentine Gallery, influential curator, critic and art historian Hans-Ulrich Obrist will appeal to you with a variety of inscriptions, thoughtful or not. You will meet the name of Obrist in the Museum of Contemporary Art "Garage" by Dasha Zhukova, with whom he often collaborates, on the shelves with books of the Ad Marginem publishing house (they released the book written by him " Brief history Curatorship”) and in the headlines of major cultural news.
@Artobserved
If there is an exhibition of contemporary art in New York, then Artobserved is sure to be there. From major museums to miniature private galleries, the staff of this influential portal visits the busiest weeks on the art calendar by traveling to all the major art fairs.
