Ideas for increasing sales. How to increase your sales level: valuable tips

Sure, this topic will be extremely interesting to girls. Therefore, dear girls, hello. Today I will try to tell you in as much detail as possible about how to pump up a Brazilian butt at home. In the article you will see a lot useful information, related to different areas - nutrition, exercise, rest and more. Are you sure you want to know the details? Then let's begin.

IN Lately(the last about 10 years) there has been a tendency that a girl should be appetizing (pumped up butt and chest, thin waist, weak muscle definition and all that), and a guy should be.

But in the early 2000s, it was fashionable to be “anorexically” thin. Therefore, it is not surprising that today so many people are interested in bodybuilding, fitness or just in a healthy way life (everything new is well forgotten old), and social media full of pictures with beautiful girls and signs like “Guys love meat” and stuff like that. Am I right?

But the name of this material contains the word “Brazilian”. Why do you want a Brazilian butt? Why not Portuguese, for example, or, let’s say in general, European? Why, actually, Brazilian? Let's figure it out.

Why is the butt Brazilian?

Tell me, what do you know about Brazil? Surely, their carnivals, masquerades and crowds of dancing youth in colorful outfits immediately came to your mind. And just try to say that I'm wrong.

Personally, what I also know about Brazil is that there are constantly competitions for women, girls, mothers and even grandmothers. At competitions they determine the best figure, like at “Miss World” (to put it simply). What kind of figure might a grandmother have, for example? Okay, girl. Well, okay - a woman. But grandma? “Yes,” I will answer you. There, grandmothers in their 40s (and 45, and 50) look simply lovely, and can give a head start to the young ones. And what does this have to do with?

Brazil is not considered a rich country: it has many poor people. But, nevertheless, this is a hot region with many beaches and such competitions for the beauty of the figure and body of women. What else can adult women do, where there are plenty of gyms, beaches and “hot” men?

Watch at least one competition from Brazil, and you will understand why the adjective is not “European”, but “Brazilian”.

But enough about that, let's get to the highlight of our topic. How to achieve such a figure?

In my slightly earlier article “”, I already said that the buttocks sway during extension of the hip joints, that is, when straightening the legs. And once we're talking about about home conditions, then think about what exercises may be at your disposal. Squats? Right, Lunges? It is truth too. Let me add to the list:

But a pumped up butt needs to be worked out in a difficult way, and also stretched so that it grows faster - in literally this word. Therefore, I advise you to do stretching on your legs at the end of classes.

Girls! I'll be honest with you: You won't be able to get a meaty butt quickly if you don't eat right. These guys can work out, but not eat enough and grow, because their body is full. But you don’t have enough of it. Therefore, compensate for this with the nutrition necessary for constant muscle growth (glutes are no exception).

What I'm saying is that muscles need protein. It can come to you both through food and sports nutrition. But it’s better to approach the issue comprehensively: use everything together.

Regarding rest and recovery, I can say that you will need to get enough sleep, and also give your butt a rest: take a break of 48 hours between workouts.

Each session should be different from the previous one in at least some way - this will ensure a constant increase in muscle tissue. Therefore, make the most of your entire arsenal of leg and glute exercises to continually progress.

Purchase in advance jump ropes, expanders, and even better – collapsible dumbbells and “weights” (belts with sand on your legs) so that your training is truly complete and effective. After all, many exercises require additional equipment, and those that do not require this will produce an effect only at first: sooner or later you will get used to the resistance of your own body, and your muscles will need a new stimulus - additional weights.

The frequency of training should be within 3-4 sessions per week, and the duration of a single training session should be on average 45 minutes (you are working on the same muscle group, there is no point in training them longer).

I can’t tell you the number of approaches and repetitions in advance. For growth, 4 sets (approaches) with 8-12 repetitions each are usually sufficient. If you feel that you can do more, then this indicates insufficient workload. Therefore, increase the weight of the weights.

I hope I was able to answer the question “How to pump up a Brazilian butt at home”? If not fully, then please ask questions in the comments. Well, all that remains for me is to say goodbye to you. Subscribe to blog updates, share the article, and be beautiful. Bye.

Best regards, Vladimir Manerov

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With development market economy The private business sector is increasing from year to year. This is quite natural - more and more people do not want to work for someone else, they want to open an independent business. And depend only and exclusively on yourself. Despite the fact that running your own business is always a risk of failure, business acumen, abilities and endurance can help lead your small business to success. But still, owning a business is not an easy task, especially when it comes to trade. Quite often (and at any stage of development of this, the question arises of how to increase the level of sales?

It should be noted that it is quite difficult to give a definite answer to this question. Any trade is both profitable and very risky, since it requires from the businessman a careful study of market conditions, flexibility and resourcefulness in business decisions and, of course, luck. Let's look at the simplest, and therefore clear, example of this in a store.

First, it should be noted that all trade is based on compromises. There are several of them. The first is between the price and quality of the product. Recently, such a concept as “brand” has been wedged into this scheme (which most often has no effect at all, but can increase the price). The quality of the product (or better yet, both the quality and its popularity trademark) should be at maximum high level, while the price should not be a penny higher than the price set by competitors. On the contrary, an artificial, albeit small, reduction in prices is welcomed (especially at first).

The second important compromise that must be observed if you want to learn in practice how to increase sales is the relationship between supply and demand. The first, as we know, gives rise to the second. Accordingly, there are two options: either sell goods that will always be needed, or occupy a specialized (narrow) niche of the market sector, ensuring a lasting influence on it. To do this, you should either expand or, conversely, narrow the range of products sold.

However, this is not the only way to ensure an increase. First of all, you should remember that various kinds of promotions and advertising stunts give only a one-time effect, perhaps attracting a small wave of buyers, but it is the quality of the services provided that will turn this spontaneous wave into regular customers. To understand how to increase your sales level, let's look at following diagram. It is always necessary to work by people and for people, that is, we start from the individual. To ensure an increase in sales volume, it is necessary that all managers, salespeople, warehouse workers - in general, all personnel work like a well-coordinated mechanism, having a perfect understanding of own functions and understanding what corporate ethics are.

Next, constant and thoughtful work with the client is necessary. Clear, fast and friendly service will make the store popular for a reasonable price. short term. We must not forget that the seller himself must be well versed in the product he is selling.

That's the whole answer to the question of how to increase sales. The answer is simple, but the main thing here is to bring all its elements to life. And perhaps, based on the tips outlined above, come up with something of your own!

Purchasing a product is a process that is subject to certain psychological stereotypes of customers. Some things are bought spontaneously (here a sudden inner impulse plays the dominant role), and some are bought only after a scrupulous analysis of the available information about the product.

Making plans

How to increase sales in a retail store? This is a question that worries most retail managers. Unfortunately, a miracle cure has not yet been invented that will quickly and effectively raise revenue to the skies. On the path to increasing well-being, many difficulties will have to be overcome. And only you can decide whether you are able to carry out your plans.

Real steps

According to experts experienced in this field, there are following methods increase sales:

Ensuring a stable flow of customers and frequency of purchases.

Increasing the average bill, that is, selling goods at a large amount.

Which path is better to follow? How to increase sales volumes as efficiently as possible? To answer these questions, we will consider each method separately.

Increase in the number of buyers

To make as few mistakes as possible when deciding to stick to this plan, you need to be a competent marketer. Special knowledge will help answer the question of how to increase sales volumes compared to the previous reporting period.

According to retail statistics, at least one in ten visitors will definitely buy something. Therefore, the more visitors, the more buyers. How to increase sales in a retail store?

The most effective options

• Place all kinds of advertising materials on the so-called shopping path next to the outlet. To do this, it is necessary to determine where exactly the customer flow passes near the store. Advertising materials are designed to make people remember the existence of the outlet and visit it.

• Distribute advertising information of an informational and stimulating nature. Decide which channel will be most suitable for disseminating information about your store - glossy magazines, radio, television, directories, advertising on the Internet, leaflets in mailboxes and so on.

• The most advantageous option is the so-called cross-events. They are joint promotions with other companies. the main objective is to attract as many clients as possible with the help of partner companies. As an example, we can cite the following event: a store selling perfumes and cosmetics distributes discount coupons in a nearby office center. The people who come to the store are the partner’s attracted clients. Another option is an event aimed at sharing streams. Thus, in a clothing store, customers are provided with bonuses for jewelry, and in a jewelry store, the opposite is true. Such cross-promotions make it possible to increase sales in a retail store while spending a minimum amount of money on these purposes. At the same time, the most loyal audience is reached.

• Place advertising at the boundaries of the outlet's coverage. It is no secret that each store has its own reach of customers, that is, people who are ready to go or go there to purchase the necessary goods. For example, a grocery mini-market has a shopping area limited to a couple of residential buildings, since few people would dare to take a half-hour walk to buy matches or salt. If we consider a large store household appliances, then we can talk about the whole region. The “warmest” circle will be made up of customers living closest to a given retail outlet. The working coverage is average in terms of “warmth”, located a few stops from the store. This is where the bulk of potential buyers are concentrated. It is on the border of this circle that advertising of the outlet should be placed. This option will allow you to expand the coverage of territories step by step.

Increase in number of purchases

Here, thoughtful work with the existing customer base comes first. This entire array can be divided into regulars, the bulk and the so-called ballast. Let's consider these types in more detail:

Regulars are active and extremely loyal customers. The share of such clients should ideally be from 20 to 40% of the total audience.

The bulk. These people visit the store from time to time; they are capable of “treason” if, for example, there is a sale at another outlet.

- “Ballast”. Customers who are outside the store’s target audience or visitors make up this layer.

If you are wondering how to increase sales in a retail store, you should work most closely with the second type of customer. Professionals know that it costs less to retain customers than to attract new customers. It's time to launch a loyalty program, which is a system of events aimed at encouraging and retaining customers. An important rule: 80% of profits come from 20% of buyers.

The loyalty program has several strategic goals:

Stimulation of regular customer requests;

Increasing the amount and frequency of purchases;

Building a client database;

Formation of a solid reputation of the company in the eyes of clients;

Attracting new customers.

The mechanisms of cumulative discounts and bonuses work very effectively.

Increasing point of sale conversion

How to increase sales in a retail store, taking this indicator into account? Firstly, we note that conversion refers to the ratio of those who purchased to those who visited. It is quite natural to strive to ensure 100% conversion. However, even 50% will be acceptable.

There are two most common reasons for low conversion. This is unsatisfactory merchandising and unproductive staff work.

Increasing the average amount per check

To increase this indicator, you can sell either an expensive product or more units of a cheap product. The second option is considered the simplest. What steps to take in this case?

Proper duplication of the most popular products at additional points, filling the checkout area with useful little things, and displaying them in sets will help achieve the goal. No less important Full time job with staff: trainings, seminars, lectures, etc.

Above was presented general information. Now let's look at how to apply the acquired knowledge in certain areas.

Simple tricks will help you understand how to increase wholesale or succeed in retail trade. Strive to ensure that every step you take is aimed at improving the quality of services and creating a good image of the company.

Floristic business

How to increase flower sales? To do this, here are examples of some effective tricks:

• Building an upsell system. Did the client purchase a bouquet? Great! Ask him which ribbon is best to wrap the flowers (at the same time, offer the most profitable option for you), what toy he will choose for the bouquet (“These are the flowers they usually take with teddy bear..."), which chocolate does the recipient prefer - black or white?

• Formation of a client base. Try to get contact information for each buyer. Hold lotteries. For example, every person who buys a bouquet before a certain date gets a chance to win ten thousand rubles towards the purchase of flowers.

• Incentives for sellers. An employee who sells bouquets for a large amount receives, for example, a certificate for spa services. By holding such competitions regularly, you will think less and less about how to increase the sale of flowers: your employees will do everything for you.

• Anticipating customer expectations. Presenting cute trinkets with purchases is very effective in this regard. A successful example from one of the flower salons: on Valentine’s Day, store employees launched butterflies, which delighted all customers.

Second hand

In order to succeed in this business, it is very important to choose the right location for the outlet. To sell used items, it is not at all necessary to rent space in elite business centers. A place in a residential area or near a market is quite suitable.

How to increase second-hand sales using an air freshener? In fact, this household chemical can help in the formation positive image companies. The fact is that all second-hand goods are disinfected with a special gas before being sent from Europe. Such chemicals differ extremely unpleasant smell. That's why a couple of cans of air freshener will come in handy. In addition, it is important to ensure natural ventilation of the room.

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From time to time, websites run advertising promotions to attract customers. Even if a company offers the consumer some kind of discount, it is not at all a fact that this promotion will attract the customer’s attention. Why? How do stores usually reason when giving a customer a discount? A simple example. Gave a 10-15% discount to visitors and sit, sip coffee and don’t forget to count the money from sales. But it was not there.

In fact, if you follow this principle, store sales will tend to zero. Competition is growing every day. And there is less and less creativity, and advertising campaigns are no exception. Everyone gives a 10-15% discount for selection and waits for something, working at a loss. But there is a discount! What promotions are needed then to increase sales?

Promotions to attract customers

1. Express savings as a percentage and in rubles

Let's consider an example: the company decided to hold a promotion to attract attention: “Gives a 15% discount on a product that costs 7,590 rubles.” It may seem that the prospect of saving 15% will help attract a client and increase sales.

What really? The client does not see his benefit: 15% is how much in rubles? Correct answer: 1138.50 rub. But do you think customers will calculate this themselves to understand how much they are saving? Most won't bother with this. Rather, they will look for another store where it is clearly and specifically indicated how much they can save. Fortunately, there is a lot of choice now.

The solution is obvious: To attract, indicate exactly how much the client saves when purchasing a product in the store. Agree, “savings - 1138.50 rubles.” sounds clearer and more interesting than “some 15% discount.”

2. Short deadline

The shorter the duration of your promotion, the better for increasing sales. What does the client think when the company decides to hold a promotion that is valid for 1-1.5 months? “I’ll have time, what’s the hurry. I have whole month ahead." It’s not hard to guess that the client will simply forget about the interesting promotion. And the company will wait for him to remember about the excellent offer and hurry up to place an order.

Promotion to increase store sales

This promotion is very popular among car sellers to increase sales. An example of an attraction method: On the last day of the month, car buyers can receive a RUB 5,000 discount. True, there are no cheap cars available, but there is one in a more expensive configuration. With a discount it will cost the same as a cheap one without a discount.

And further interesting condition promotions: the sale must be made today before the last day ends last month. Many customers are aware of the tricks of sellers, but still fall for these promotions.

Example of a promotion: Today is SALE! TODAY ONLY... Bring this car home in time for dinner. The keys are in the ignition, the tank is full, she's waiting for you!

Time is a tool for creating scarcity. Phrases like “Offer valid for a limited time” create the effect of time pressure. This helps attract customers to the store.

3. Prepayment

Does the company provide prepayment services? A client who is ready to pay 100% immediately should be given a discount.

4. Pre-order

Another situation: soon some new goods or services should go on sale in the store. But you can start actively promoting them now. Warm up your customers' interest in upcoming new products, including through interesting promotions. Example: take and provide a discount to those customers who placed an order for a new service/product before the start of sales.

5. Rationale

Any promotion launched by the company must be “transparent”. “What’s the point of such generosity,” the buyer might think. Perhaps they are selling him another product that has been left behind or is not in demand? And no one wants to be a donkey.

To prevent this from happening, it is important to justify your interesting promotions. Example: “In honor of a holiday”, “For the company’s birthday”, “Store opening”, “Seasonal discounts” or something else.

6. Gift

A discount is good, but a gift is better. It is more tangible and understandable for the client.

Marketing campaign for stores

Example: “When purchasing in our store for an amount of 6,900 rubles. one of four exclusive shower gels as a gift” (Fig. 1)

Fig. 1 A discount is good, but a gift is better

7. Club cards

Pamper your regular customers. Don't forget about them. They are your loyal fans, cheerleaders. They need to be treated with care. Come up with some special, interesting promotions for them. Available only to them. Show that they belong to a privileged, exclusive club.

8. 1 purchase = 10 gifts

Be more creative in your sales. Come up with new formats promotions.

Promotions for stores

Example: Provide a discount when purchasing a larger volume (Fig. 2). Or make not one gift, but several - a kind of set. “For any purchase over 3,000 rubles. in the period from June 1 to June 10, you receive 10 gifts."

Fig. 2 A discount for the volume of a one-time purchase encourages buyers to purchase a larger “batch” of goods

9. Cumulative discounts

This type of promotion will help attract new customers and form a base of regular ones. It will be more difficult for the client to leave and make a purchase from someone other than you. You thereby “softly” tie him to your company.

10. Related products

Make an interesting promotion not for the main product, but for some related product. Thus, the sale is no longer just one product, but a complete set. At the same time increasing store sales.

11. Only one pair left in your size

It is very easy to create an artificial shortage in a store. When we see the phrase “Only one pair left in your size” or “Last set left in stock,” we subconsciously feel that we better hurry up and make a purchase. Artificial scarcity is good for attracting attention and increasing sales.

Example of a promotion for travel agencies

“Buy now! Only 2 tickets left at this price!

Thus, if there is a shortage of any product, its value in our eyes increases and we want to get it even more. The product becomes more valuable and desirable to us.

12. Expensive things can’t be bad.

The promotion is that the more expensive the product (and therefore less accessible), the higher its quality. We subconsciously prefer expensive goods. Our subconscious tells us: expensive means good!

13. Sorry, but you can't have it.

Another promotion is to introduce restrictions from time to time. When something cannot be obtained, then real scarcity begins. The more inaccessible the goal, the more stronger desire achieve it. As a result, the stricter the prohibitions in stocks, the more we will strive to circumvent them.

Bottom line: The value and desirability of any thing often depends on how difficult it is to obtain. Limited products or promotional periods create a subconscious fear among visitors that they may be late. And this forces them to act.

Promotions to attract customers: 3 important rules

• The promotion must justify your costs. Don't work at a loss.
• Don't sell discounted items en masse. On the one hand, you will get more attracted customers, but you are sure that they will buy your product without a discount. Introduce promotions proportionally - only for a limited set of goods.
• Make new promotions on different products at different periods of time. And watch the reaction of buyers.

Efficiency of the actions carried out

Take a look at your stocks and adjust them based on the recommendations outlined. Using 13 examples best options stated in the article.

Successful promotions to you!

P.S. Do you want to increase sales without increasing your advertising budget? Then this is the place for you - Increase conversion

The article was written for the magazine “Marketer”

Read other useful articles

04May

Hello! In this article we will talk about ways to increase retail sales.

Today you will learn:

• What features are typical for retail trade;
• What are the ways to increase sales in a retail store?
• : step-by-step instruction.

Retail Features

Retail sales – sale of goods individually to the end consumer for his personal use. This short definition characterizes retail as well as possible.

Retailers sell goods to ordinary consumers, individuals who use it for their own needs. To understand what product the end consumer market needs in this moment, it is necessary to carry out a complete .

However, it is worth noting that retail covers almost all areas of business: from consulting services And Food Industry to mechanical engineering and construction.

Retail trade requires less capital investment compared to wholesale. This makes entering the market accessible to almost everyone. However, not everyone should rush to retail because of its affordability.

First, you need to familiarize yourself with the features of this type of trade to understand whether it is right for your company:

1. If you produce or purchase goods in large quantities, and you do not have several hundred square meters or a developed distribution system in several geographic regions, then retail is not for you. The end-consumer market will not be able to accommodate a very large volume of products. There are exceptions: for example, branded goods. They are bought up on the first day they hit the market. Remember the line on Red Square for brand new Apple smartphones. However, this is the exception, not the rule. If your product is not yet very popular, then your offer must match the demand.
2. If you are not ready to spend your money on, then retail is not for you. Important role Emotions play a role in the retail market; they influence the purchasing decision. Vivid advertising campaign. In addition, retail is characterized by a large number of consumers who buy goods in small quantities. This means that in order to ensure sufficient sales volume, the company needs to notify about the product a large number of consumers. This can be done with the help of marketing communications. We will definitely talk about them later.
3. If you are not sure of the “firmness” of your final price, then retail is not for you. Demand in the end-consumer market is quite elastic. There are exception goods - these are essential products, for example, bread, matches or salt.
4. There is a need for permanent marketing research. Otherwise, you will miss the moment when your company’s sales volumes began to decline and will not have time to eliminate the negative factors in time, which we will talk about now.

Why are sales declining?

There are many factors that can have a negative impact on sales levels. Moreover, sometimes these may be circumstances that we cannot influence in any way. These include economic, political, technological, sociocultural, legal and environmental factors external environment.

To determine the strength of influence of these factors on your business, you need to conduct a PESTEL analysis. If the influence of these parameters on the market is too great, then it is better not to take risks and refuse to enter. This will save you from financial losses.

But there are negative factors for which the company itself is to blame. We can influence these parameters, so it will be useful to consider each of them in more detail.

Poor location of the retail outlet.

This is the most common mistake of new entrepreneurs. Before or stall, do a little research. Find out in what places your company is, in what cases your product is purchased. If you can answer these two questions, you can save big on marketing.

Example. We want an economy format. Our target audience is students and working women aged 18 to 35 years. It is not practical to open a salon near a university, since we will only reach female students. Choosing a residential area to open is also unprofitable, since we will only cover one geographical region. But to open a retail outlet near a shopping center near the university and not far from residential area will be a good solution. It will be visited by both of your segments.

Decor.

We opened and decorated the storefront. But clients don't come to us. What is the reason? Walk up to your point of sale and look at it through the eyes of a consumer. Perhaps it looks unattractive or does not represent your product, and consumers simply do not understand why they should come to you.

When registering a retail outlet, follow the following rules:

• The showcase should reflect your product and be associated with it;
• Give examples of prices. This attracts consumers, especially if these prices are low. But don't be deceived, they must correspond to reality;
• Duplicate information about your promotions on the display window;
• Use current topics for registration.

Range.

There can be many options here, let's look at each:

• Insufficient range of products. Your customers don't return to you after their first visit. This is one of the signs of this problem. Compare your assortment with the assortment of your closest competitors, ask consumers what your outlet is missing. This will allow you to eliminate the problem and attract visitors;
• Too wide range. In this case, the consumer simply cannot choose one product and leaves without purchasing. One of the marketing agencies conducted an interesting study. First, the client was asked to choose one of three jars of jam of different flavors. The consumer made his choice. The same client was then asked to choose from 24 different jars of jam. In the second case, the consumer either chose the flavor he chose the first time or left without purchasing. The researchers concluded that an assortment containing more than eight items has a negative impact on sales volumes;
• The assortment does not correspond to the location of the outlet. For example, our nail salon is located next door to the bridal salon. A good solution to increase sales would be to include wedding manicure in the range.

Low quality of service.

The modern consumer is very demanding. He wants to enjoy the purchasing process. Boorish behavior of the staff will not save even the highest quality product. , conduct trainings, . A good retail salesperson is 90% successful.

Ways to increase sales in a retail store

In fact, there are only two ways to increase sales - increasing the consumption of products by existing consumers or.

Attraction of new clients

This method can be implemented by luring customers away from competitors or by entering new segments.

In both cases, you will have to resort to marketing tricks. Tools for implementing each of these methods are given in the table. Some methods are universal.

Increasing sales volume through existing customers

It also has two implementation options: increasing consumption and increasing sales conversion.

Increased sales conversion.

Sales Conversion – the ratio of the number of store visitors to the number of customers.

From the definition we can conclude that conversion is mainly influenced by the parameters of the outlet itself. Therefore, we will work with them.

• We improve the quality of service. A good salesman will be able to sell any product. The best one won't sell the bad one. There is such a thing as intra-company marketing, which is determined by the company’s attitude towards its staff. How better conditions labor, the more sales you will get. Also, don't forget about training and motivation;
• Merchandising. has a direct impact on sales of your products. There is a rule in marketing arm's length. According to this rule, in 80% of cases the client takes an item that he can reach without special effort. If your product is above or below this zone, sales will be low;
• Promotions, sales, bonuses. This method will allow you to increase conversion, but only for the duration of the promotional events.

Increased consumption.

In this case, all our actions will be aimed at increasing the average check.

You can do this in the following ways:

• Price increase. By increasing the price of products, you will increase the average purchase amount, but may reduce conversion. This way you won't get any increase in sales. To prevent this from happening, remember a simple rule: any price change must be justified. The client must understand that you increased the price for a reason, but because you changed the packaging to a more convenient one (in fact, the price and packaging may not be related to each other).
• Additional services or products. Once your consumer has chosen a core product, offer to complement it with a service or other product. For example, you sold a necklace, offer the buyer gift wrapping. This addition will not be a significant expense for the client, but in total it will bring you a good additional sales volume in monetary terms.
• Loyalty program. Map regular customer will not increase the average check, but will lead to an increase in the number of consumer purchases in your store. There are several types of discount cards: bonus, savings, privileged. Each of them has its own tasks, but unites them common goal- increase in sales.

How does the loyalty program work? For example, we own a grocery store and we have a loyalty card, which is provided free of charge when purchasing over 1000 rubles. There is another grocery store opposite us, but it doesn't have own program loyalty. Customers who have a card from our store will come to us to receive a discount, bonuses or gifts (depending on the type of card). Thus, we “bind” consumers to the card, forcing them to buy only from us, increasing sales volumes.

Step-by-step instructions for increasing sales

Each business is unique, but there is a certain sequence of steps that will increase sales for both a furniture store and a consulting company.

Step 1 . We determine the specifics of our outlet.

There is a huge amount various forms retail stores.

They may differ in the following parameters:

• Form of service: self-service, online trading, trading by catalogs, through vending machines and self-service stalls, traditional service, by pre-order;
• By form of organization: single retail outlet, chain, small retail trade, mobile trade;
• By type of goods: food and non-food.

The shape of the store determines the range of problems that can affect the decline in sales. For example, in a retail clothing store, the main reason for a decrease in sales may be the low qualifications of contact personnel, but such a reason is unlikely.

Step 2. Looking for weaknesses.

Main weak side retail stores are:

• Small volumes of one-time purchase by one client;
• Too much high price. Large margins are good. But don’t go too far, otherwise you will lose clients;
• Too wide target audience. You want to sell everything to everyone, but it is very difficult to do this. A much more effective solution would be to focus efforts on one segment.

Separately, I would like to highlight the problems of online trading:

• Inconvenient location of active buttons. These include the “buy”, “pay”, “place an order” button and others. If the client has to look for such a button for a long time, he will simply leave without purchasing;
• The site is not adapted for mobile devices. According to statistics, about 40% of sales are made from mobile devices, so displaying a website from a phone should be as convenient, understandable and informative as from a computer;
• Overly complex and lengthy ordering and registration forms. The client won't have enough nerve cells to fill out your form and place your order. Don't test his patience;
• Insufficient information about the product, low quality photos. The consumer must know what he is buying.

Step 3. Select methods to solve the problem.

Let’s scroll above and see which method and tool for increasing sales can increase sales in your store.

For example, if your customers make small purchases, then you should use the method of increasing consumption. Offer additional products at the checkout, enter a cumulative bonus card.