On each of major TV channels there are several talk shows where they discuss social and political topics. On "Russia 1" he broadcasts "Duel" and "Evening with Vladimir Solovyov", the talk show "60 Minutes" with Olga Skabeeva and Evgeny Popov is also broadcast there. The talk show "First Studio" with Artem Sheinin became the flagship of the socio-political block of Channel One. He, along with Ekaterina Strizhenova and Anatoly Kuzichev, hosts the daytime talk show "Time Will Tell". On NTV during the day, “Meeting Place” with Andrey Norkin and Olga Belova is aired, and on the TV Center channel in the evenings they show “The Right to Vote” with Roman Babayan, as well as “The Right to Know” with Dmitry Kulikov.
It is enough to look at these and other political shows to notice: the same people wander from show to show. Moreover, some of them are experts on almost all issues. The structure of the show, themes, and techniques are also repeated. Afisha Daily decided to look into these and other features of discussions on Russian political talk shows.
Release dated March 27, 2017. Theme: "At the scene of the crime." The program is dedicated to Ukraine. Presenter Artem Sheinin appeals to the reaction to the murder of Voronenkov, US Senator John McCain. After that, a discussion unfolds.
Leonid Smekhov
Business coach, teacher oratory MBA at IBDA RANEPA, author of the book "Popular Rhetoric"
Thanks to the image of the presenter, a feeling is created: the program is being broadcast by a “man from the people”, a kind of boorish-rude native of the proletarian environment. Scheinin rudely devalues McCain as a speaker, citing the argument: "I understand that McCain spent a long time in a cell in Vietnam, where he was beaten regularly." This is labeling "not quite a mentally healthy person."
One of the participants in the program, Igor Drandin, agrees with McCain's words about Russia's involvement in the murder, recalling the example of Alexei Navalny: "As soon as you talk about Putin and corruption, you are immediately sent to jail." Other speakers begin to interrupt him, claiming that in America, Navalny would have been imprisoned for 15 years for rallies. This is a manipulative, unverifiable statement - a trick called "imposed consequence" when the chain of reasoning is hidden, and the emphasis is on the conclusion. The host labels the interlocutor “you are now talking like McCain”, ignores counter questions and uses an authoritarian trick - repeats the same phrase until the interlocutor gets tired and falls silent. The host also uses other tools to control the dialogue: gives commands to the speakers; lowers the pace of speech and increases the emphasis on words, which makes his speech more weighty; gets personal, directly accusing the opponent of lying.
When Drandin is already off balance, trying to outshout his opponents, he looks like a naughty child. At this point, the rest of the program participants begin to behave like educators who are trying to calm him down from the position of an "adult".
An employee of a socio-political talk show of one of the central channels
The expert wished to remain anonymous.
Opposition speakers are the biggest problem for these kind of talk shows. The leadership wants new faces, but at the same time you need to be absolutely sure that this “liberal light” will not say too much. Especially if the program is underway live. Of course, there is a stop list, and it is periodically supplemented, in particular, due to "tired, too much on the air." These "light liberals" can be counted on the fingers. They are all royalty, that is, it is their job to go around TV channels and portray enemies in a mode that is safe for the channel.
Artem Sheinin is generally a strange character. He could still be tolerated when he was the shadow head of the channel's political broadcasting. But after the departure of Pyotr Tolstoy to the State Duma, Sheinin apparently decided to demonstrate the height of professionalism in conducting political talk shows. Well, in his opinion, of course. This style of transmission is generally Sheinin's manner of communication. The appearance of Anatoly Kuzichev as a co-host in the show "Time will tell", in general, fits into the concept. Under the leadership of Sheinin himself, they were looking for someone who would resemble Sheinin without overshadowing him.
Release dated February 21, 2017. Topic: Ukrainian President Petro Poroshenko called on Europe to tighten sanctions against Russia because it recognized the documents of the DPR and LPR. Conversation with Vyacheslav Kovtun, who is presented as a Ukrainian political scientist.
Leonid Smekhov
The host sets the framework in advance in which the audience will perceive the video with Poroshenko. Immediately after watching, he once again points out the incompatibility of Poroshenko's statements with his status and religious beliefs. It is important that the statement of the President of Ukraine is taken out of context: neither the situation, nor the identity of the interlocutor, nor the background is known. It is also impossible to say for sure that the insult was uttered by Poroshenko - it sounds from behind the frame. Kovtun is trying to clumsily justify Poroshenko, instead of shifting the focus or even transferring the game to the opponent’s field (the favorite speech device is “the fool himself”). He does this belatedly, recalling the remarks made by Foreign Minister Sergei Lavrov during a press conference with a Saudi Arabian counterpart.
"Evening with Vladimir Solovyov" on "Russia 1"
Issue dated May 16, 2017. The topic of the program: “The ban on social networks in Ukraine. Medicine in Russia. Cultural extremism". Vladimir Solovyov and the guests again oppose the Ukrainian political scientist Vyacheslav Kovtun.
Leonid Smekhov
Solovyov acts in the habitual image of a cynic intellectual, increasing the persuasiveness of his statements by listing names and facts. He responds to Kovtun with manipulative tricks: sometimes he sticks a label, reducing the authority of the interlocutor; sometimes appeals to other people - Shoigu, Zyuganov and Zhirinovsky and their supposed reaction; then goes to direct accusations. In the future, even antics are used against Kovtun to devalue his words and seize the initiative. He is eventually hammered again with a series of accusations. Under them, he temporarily drowns.
TV show employee
The TV shows really played with the topics of Ukraine and Poroshenko. The viewer has long been unnerved by such a statement of the question, because it resembles a transfusion from empty to empty. When foreign policy topics are a priority on the Zvezda TV channel of the Ministry of Defense, this is at least somehow understandable. In the case of the first button and "Russia" - no.
Topics for talk shows (especially daily ones) are formed from the current agenda. Editors regularly offer interesting moves and twists, but from time to time it ends with the topic being canceled and the command: “Making Ukraine”. If some time ago this was interpreted as "Ukraine-actual", then in this moment actual with such periodicity is not forged. Therefore, the topic, as well as the program, are out of thin air.
Issue dated April 6, 2017. Topic: "What is expected from Russia?". They discuss "unsubstantiated" accusations from the West of Russia's involvement in a chemical attack in Syria. Igor Korotchenko, a member of the Public Council under the Ministry of Defense, opposes American journalist Michael Bohm.
Leonid Smekhov
Korotchenko's statement is a typical sifting of facts: he omits something quite significant, but, on the contrary, brings something to the fore. He gives additional persuasiveness to his statement with a low rate of speech, harsh voice delivery, and accentuation. When Bom tries to interrupt Korotchenko, he immediately begins to insult him, as he would insult a criminal who has already been discovered, but is still trying to interfere with the course of the investigation. In the end, everything negative is attached personally to Bohm, as it usually happens on such programs.
Here it is worth noting the volume imbalance as an additional means of influencing the listener: in this dialogue, we hear Korotchenko's remarks much more clearly and better than Bohm's remarks. But how could it be the other way around? The opinion of the American is secondary here.
TV show employee
With Bohm, as well as with Kovtun, the situation is the same as with the fee oppositionists. It's just their job to go on talk shows and pretend to be enemies (NTV devoted foreign stars Russian television gear cycle: here and . - Note. ed.). As for the fees, Bom, for example, received fifteen thousand rubles for the air two years ago. Kovtun was initially paid five, but soon the fee was raised to ten.
"First Studio" on Channel One
Release dated March 29, 2017. Topic: "Protest actions: how society should react to them." The guests talk about why the youth came out to protest on March 26.
Leonid Smekhov
Putin recognized the collapse of the USSR as the greatest geopolitical catastrophe of the 20th century, which means that such an interpretation of the events of 1991 can be recognized as the official and main one. Gennady Zyuganov, for obvious reasons, develops this topic, linking the events in Ukraine to it and using recognizable Soviet propaganda cliches: "orange provocateurs", "under far-fetched slogans" and so on. But this does not sound archaic: modern media often use the tools of speech influence from the past.
The image of Navalny instantly transforms into the image of the enemy thanks to the label "Fuhrer". In general, the event under discussion is presented by Zyuganov as something illegal, dangerous for the country and inexperienced youth who do not understand anything. But, thank God, there are law enforcement agencies that protect the country and do not allow it to fall apart. They, according to the leader of the Communist Party, smarter than the protesters.
The next speaker is Olga Timofeeva (member of the committee of the Federation Council of Russia on international affairs. - Note. ed.) develops the image of an unthinking young Russian who can be drawn into dangerous game. There is an appeal to a probable future, the topic under discussion is inflated to a global scale, and the organizers of the rallies immediately become enemies of the country, encroaching on its future. Breaking into dialogue with sharp questions and the claims of Sergei Ivanenko (member of the Yabloko party. - Note. ed.) the host neutralizes with such an argument: “Are you a democrat? Are you saying you respect the law? So respect the laws of our studio. The host says this with a disparaging tone, which weakens the statement and the oratorical image of Ivanenko.
TV show employee
Did the choice of topic have been influenced by the fact that the central channels were criticized on the Internet for hushing up the protest action? Usually they react selectively to criticism on the Internet, there is no system as such. It was rather the gravitation of the leading Sheinin. It cannot be argued that the program management is constantly offended by criticism of the Internet and they run to give "our answer to Chamberlain."
The host appeals to the words of director Alexander Sokurov, without saying a word about the fact that this phrase was taken, and also without mentioning that Sokurov has repeatedly criticized the actions of the Russian authorities.
Leonid Smekhov
The presenter undertakes to assert that on his program a decision is formed on the correct reaction of society to rallies. And again a statement about the dullness, stupidity of young people: if you go to a rally, it means that the wind is in your head.
Look: even such worthy and recognized people as Sokurov were able to join. He proposes to divide the protesters into those who cannot be touched under any circumstances, and the rest who can be touched. And now we will prove that everyone should be touched. Here is a video of cute girls. Here they are sitting. But a building in Odessa is on fire. This type of insinuation is called a "sandwich". We take known fact- girls at the rally, we take another well-known fact - the burnt house of trade unions in Odessa, and between them we put an unknown and unverifiable fact: the assertion that the house was burned, including these girls. The trick is usually persuasive.
TV show employee
The system of taking phrases out of context, unfortunately, is practiced all the time. Those who make the broadcast are aware that the person whose statement was distorted will never come to the program. And if he wouldn’t have gone anyway, then his hands are generally untied.
"Time will tell" on Channel One
Release dated July 21, 2017. Topic: "Why don't we give birth?". Program about the drop in the birth rate for last years begins with a discussion of the presenter's recent vacation in the Crimea.
Leonid Smekhov
Again sifting facts: we talk about one thing, we omit the other. There is an interesting point in the discussion of Crimea: childhood memories of the hosts about the taste of peaches. First, these memories should evoke the same response from target audience transfers - consent, good memories, nostalgia, and at the same time the desire to agree with the position of the presenters. And secondly, these memories are presented with an emphasis on the kinesthetic channel of perception: taste, sensations of flowing juice from a ripe fruit. This is done so that the viewer's imagination draws the right pictures, and does not deal with issues of prices and congestion of the beaches.
Negative questions are minimized, although slightly labeled for believability. But in general, everyone in Crimea is happy, the region is bursting with fruits, tourists and people who are happy from joining Russia. A very pleasant picture is being created, from which the transition to a painful topic - a decrease in the birth rate in the country - turns out to be rather mild. We are already talking about a global and serious problem, but the imagination still draws a hand along which peach juice flows.
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Political talk shows in Russia have become popular programs on modern television. Various channels show transmission data, because they are watched by a large number of viewers, and this, in turn, increases the ratings of television companies and forces them to create new similar television projects. What attracts viewers to these TV shows? We will try to answer this question in this article.
Most Popular Talk Shows
- "Sunday Evening" (presenter Vladimir Solovyov).
- "Politics" with Peter Tolstoy.
- "Voting right".
- "The right to know" with E. Satanovsky.
There are a number of special politicized talk shows that also attract the attention of viewers, for example, the program " Special Correspondent on TV channel Rossiya.
What attracts viewers to these programs?
Russia's political talk shows are today popular view TV shows for many reasons. Firstly, this is due to the growing contradictions between Russia and the countries of the Western world, which declared our country persona non grata after the famous Crimean referendum.
Secondly, all countries feel the accumulated contradictions in relations that are associated with global changes on the geopolitical map of the world that occurred at the end of the last century. Disintegrated with the collapse of the USSR Yalta system world order that took shape at the end of World War II. The United States, having gained global dominance in the world of the economy, decided by military means to achieve complete subjugation of countries that were not part of the halo of their deep influence. Therefore, the States, using the tactics of "soft power", seek to create hotbeds of tension throughout the globe, including in our country.
Thirdly, it is already becoming obvious to many that the world is on the verge of World War III, which may end in the complete annihilation of mankind, since many states have weapons for this.
Political TV shows on Channel Two
And yet, the rating of political talk shows in Russia indicates that the biggest responses in the hearts and minds of viewers are telecasts on the second federal channel. These are programs hosted by journalist Vladimir Solovyov.
The success of the program is made up of invited people, as a rule, completely different political views and smart, deep-thinking hosts.
Political talk shows in Russia - propagandists for peace or war
Events in the world are developing rapidly. There are a large number of threats to our country that it has to deal with in the face of Western sanctions and terrorist attacks, as well as the subordination of the Russian economy to the dollar system.
Specialists invited to political talk shows, as a rule, represent polar points of view on the current situation. There are among them the so-called statesmen who stand up for the reconstruction of the image Great Russia, there are liberals ready to bow Western world for the sake of friendship with him, there are those who do their own political career. There are even representatives of an obvious enemy camp: American journalists trying to convey to our viewers the point of view of leaders Western countries, according to which Russia is embarking on the path of totalitarianism and is a threat to the whole world.
It is difficult to say what the hosts of such shows are calling for: they are calling for peace or for war. Serious passions are running high, but we should not forget that such programs are a propaganda tool and entertainment, which is why they frighten the audience and form public opinion, and even deliver pleasant viewing moments.
Therefore, the political talk show on the Rossiya channel is a program that is unlikely to lose its high popularity in the coming years.
The national television award TEFI has exactly two nominations for information and analytical broadcasting (a program in this genre and its presenter), and through and through the political Vladimir Solovyov with his “Sunday Evening” is forced to compete (as it was at TEFI-2016) in the category “Evening Talk -show" with the shows "Revizorro" and "Let's get married" that are very far from politics. In this situation, however, there is nothing extraordinary - and after the update, TEFI has not yet figured out its categories (they change almost annually), and politicization domestic television- especially in prime time - leaves much to be desired.
Of course, there is news broadcasting: various "News", "Vesti", "Today" and "Events" go on the air several times a day, followed by final releases on the main events of the day.
But with the news, almost everything is clear, they are also in TEFI in separate nominations, and their format has remained unchanged almost since Soviet times. In addition, they enjoy constant success with the audience and regularly occupy almost the entire top 10 most popular programs of the week according to Mediascope (formerly TNS Russia), and only Eurovision or Voice can move them from the first places. Political talk shows, on the other hand, are not in the highest places in the ratings, which does not exclude rivalry between them outside of television awards.
Popular and not so popular
Ekaterina Chesnokova/RIA Novosti Vadim Takmenev with figurines after the TEFI awards ceremony (2014)
Political talk shows should not be confused with author's programs, like the Vladimir Pozner show, which goes back to the program of the American TV presenter Larry King. Invented back in the 60s by Phil Donahue, the format of communication with the audience (and invited experts) to discuss topical issues is more often used for any social topics(for example, “Let them talk” by Andrey Malakhov). Extended news releases, usually published at the end of the week (for example, " Sunday time”), yet they play on a different field than talk shows, although they are similar to them.
The most popular talk show in the genre of politics has long been "Sunday Evening with Vladimir Solovyov", which airs late on Sunday evenings on Rossiya 1.
In the week from February 13 to 19, this program received a rating of 4.6%, and a share of 18.9%, took first place among social and political programs and became thirteenth overall (Moscow, audience 4+).
Also, two more Solovyov’s programs often fall into the top ten of this section - “Evening”, which is released on weekdays, as well as “Duel”, in which the TV viewers make the politician they like the winner.
In addition, the repeated winner of TEFI Vadim Takmenev with Saturday " Central Television"(3.4% rating and 9.8% share), as well as two shows on the TV Center channel -" The Right to Know! and the right to vote. And, of course, the gaining momentum "60 minutes" on "Russia 1" and "First Studio" on the First.
By the way, it was Takmenev and his program who won TEFI twice - in 2014 and 2016.
Discord Slot
Program frame/Russia 1 Olga Skabeeva and Evgeny Popov (60 minutes program)
The seven-hour slot is traditionally considered the very beginning evening prime- not the most prestigious, but already popular. On weekdays, part of the domestic channels diverted him to news programs: The 40-minute release of "Today" on NTV began at 19.00, and the half-hour "Events" on "TV Center" and "News" on REN TV - at 19.30. On "Russia 1" at this time, since 2013, there was a "Live broadcast" with Boris Korchevnikov, who, according to the heat of passion and the topics raised (scandals in show business and social issues) was a worthy opponent of the Let's Get Married show, which has been on Channel One since 2008. For a long time this distribution seemed to suit everyone, but at the beginning of the 2016/17 season, Rossiya 1 decided to change the concept.
The new talk show 60 Minutes opened the evening prime time.
The show airs daily on weekdays at 18.50 and goes - including advertising - until the 20-hour issue of Vesti. It was positioned and is positioned as a socio-political and dedicated to main topic of the past day, which is discussed by the hosts (the spouses Olga Skabeeva and Evgeny Popov) and the invited guests of the program - political and public figures. Concerning " live broadcast”, then he did not go anywhere, but simply moved with Korchevnikov an hour earlier. Beyond prime.
The main competitor of "Russia 1" for about half a year did not notice changes in the grid of the neighboring channel.
And only in January 2017 it hit back - at six in the evening, the almost two-hour talk show "First Studio" with host Artem Sheinin began to air. The format turned out to be approximately the same as that of 60 Minutes - a discussion of the topics of the day with invited experts (but in the legendary Ostankino First Studio), but perhaps a little more detailed than that of Skabeeva and Popov. Due to the longer run time.
It's about the ranking
Channel One Artem Sheinin
The ratings of their programs on TV channels are treated very carefully. And even if for the First or "Russia 1" fluctuation in percentage is not fatal, any change still requires attention. Thus, according to Vedomosti, at the end of 2016, the Rossiya 1 channel became the leader with 12.9% (the previous year it was 12.7%) of the audience share, and the First became the second with 12.7% (in 2015 was 13.7%. The first, by the way, was the first to take not the most popular measures to take the show off the air, which did not live up to expectations, such as the series “ back side moon - 2 "or own hockey cup.
The idea of "Russia 1" with a socio-political talk show at the beginning of prime time did not at first look like a serious attempt to turn the tide.
At the start, "60 Minutes" showed 3.2% of the rating and 12.4% of the share - indicators comparable to "Let's Get Married", and therefore not dangerous. In the end, "Live" had about the same numbers: for example, exactly a year ago, in February 2016, Korchevnikov's show had 2.8% and 10.3% (and television matchmakers - 4.0% and 13.1%). And during the release of "60 Minutes" there was no direct competition: television actively covered the elections and there was no time for possible weddings.
By the end of the year, however, the situation had changed: “60 Minutes” entered the top 3 best socio-political programs aired on weekdays (according to the newspaper “Kommersant”), and at the beginning of 2017 it was already clearly ahead of “Let's Get Married” - 5.4% and 17.2% versus 4.0% and 12.7%.
Now "First Studio" and "60 Minutes" compete almost on an equal footing. The program of the First Channel in the week from February 13 to 19 had a rating of 4.1%, and a share of 13.8%, the show of Rossiya 1 had 4.2% and 13.7%, respectively.
The parity between the two similar programs will apparently continue in the future. “Russia 1” is helped by the fact that after “60 minutes” “Vesti” begins and it is possible to maintain the continuity of the news and analytical agenda. The First has a scandalous asset Andrew's talk show Malakhov "Let them talk", which goes already a decade and a half and looks completely unsinkable. The audience, perhaps, only benefited from this rivalry: you can choose the presentation of relevant material to your taste - aggressive from 60 Minutes or calmer from First Studio.
The main victims in this struggle of ratings were the fans of the Let's Get Married show, which suddenly found itself in an unusual place (it now airs at 17.00) - not all viewers have time to get to the TVs from work by this time. True, the protest that swept through social networks was not paid attention to the First.
