TV channel "Friday!" began broadcasting on June 1, 2013. For three years, "Friday!" managed to firmly gain a foothold in the entertainment television segment, create unique content and become the most dynamically growing on-air channel in the target audience 14-44. According to Mediascope, in 2016 the Friday! on average, 42.5 million people watched per month, which is 11% more than in 2015. The increase in the share in the first quarter of 2017 amounted to 5% compared to the same period in 2016. The channel is watched at 7 760 settlements, and its technical coverage is 86.3% of the population.
TV channel "Friday!" constantly developing original shows and formats. The top programs of the channel include the owner of two TEFI awards (2014 and 2016) in the nomination "Entertainment program" Lifestyle" travel show "Eagle and Tails", the owner of TEFI-2016 for the best journalistic investigation of the social project "Revizorro", projects " Magazinno ”,“ On Knives ”,“ Boys ”,“ Instagrammers ”,“ Secret Millionaire ”,“ Confectioner ”.
For three years of broadcasting, the Friday! has received numerous industry and professional awards and prizes. The channel has 31 Mediabrand awards and PromaxBDA gold for the logo.
In September 2015, "Friday!" became part of the second multiplex, having won the competition for the 16th position in the package of 20 mandatory public TV channels.
TV channel "Friday!" became part of the Gazprom-Media holding in 2014 and is part of the Holding's Entertainment Television Group.
Ekaterina Kovaleva was a producer for several years entertainment programs channel "Friday!", and recently assumed the position of creative director of the channel. The presenter talked with Ekaterina about what is now interesting to the viewer, about the famous confectioner, who recently acted as the protagonist of a reality show, and about various wedding TV shows.
: Katya, tell me which project on the Friday! TV channel, shown in Lately, can be called the most rated?
Alexei: If you take the entire media market in the context of entertainment broadcasting, why do some projects gain popularity while others do not?
Catherine: Because TV people think that you need to invent a bicycle. This is the most big mistake. There are a number of companies in the world that are engaged only in thinking through and working out various formats, testing them. We just need to take ready-made solutions and competently adapt them for display on the territory Russian Federation- in other words, come up with your own style of riding this bike. Some people sometimes manage to come up with their own bike. But that's rare and lucky. (smiles).
Alexei: And yet, is there a project that you created yourself and that you are proud of?
Catherine: This is the Confectioner project, which was invented by us from scratch. This is a huge luck, which rather confirms the rule - you need to be able to find the right format and adapt it with talent.
Alexei: I know that this project was your personal idea. Tell us how did you meet Renat Agzamov?
Catherine: I often scroll through my Instagram feed in search of new faces. For example, possible future presenters for our TV channel. One day I came across a stunningly beautiful cakes. So I subscribed to Renata and followed his work for two months. Even then, I began to have the idea that it would be great to do some kind of reality show with him. And then, quite unexpectedly, I received a letter from his assistant in the mail that they would like to participate in the TV channel project. The first meeting with Renat took place in our office. Then the releases of “Knives!” were already being filmed with might and main. with chief Kostya Ivlev.
We understood that we needed an equally charismatic hero who will always be for truth and justice, who can raise his voice, and at the same time be soft and affectionate. On the TV channel we call such people “charming boor”. It quickly became clear that Renat had just such a character. We decided to send a film crew to his production. When the director, editor-in-chief and producer returned from this shoot, their eyes were burning. And, by the way, it is not so easy to surprise these people with something. In general, we immediately realized that the viewer would fall in love with Renat when we ourselves fell in love with him (laughs).
Alexei: The idea was that Renat was looking for an assistant. Is the heroine who won the final of the show really working with Renat now?
Catherine: This question is asked by many viewers of the show "Confectioner". Yes, Renat really invites her to his projects. Soon she flies with him abroad for one of the weddings. Of all the participants, she had the most important and important advantage: she wanted to go forward, she wanted to prove to Renat, who, of course, was her idol, that she could do anything and win everyone. This was the main reason for her victory.
Alexei: I have seen several episodes and they are really very addictive. As far as I understand, all the cakes that were made during the project were made for real events. What moments from the shooting do you remember the most?
Catherine: The funniest part, as usual, happened behind the scenes. Therefore, we even made the 13th episode, in which we showed our viewers how the project was filmed. The funniest thing was to carry various confectionery tools and cake blanks with me on a business trip. The shooting in the Kremlin was memorable, when Renat's team was preparing a confectionery masterpiece for the anniversary of Philip Kirkorov.
Alexei: When the project was filmed, you saw not only the backstage of the confectionery industry, but also how they prepare various events. After that, you have formed an understanding of what kind of wedding you want yourself?
Catherine: When I was still living in Ukraine, I worked as a producer of a wedding project. Therefore, I have attended numerous weddings - more than 150 events. After that, it's hard to surprise me with something. At a certain moment, I realized that it doesn’t matter at all how much the wedding costs, it is important with what mood the bride and groom approach this. Probably on this moment I would lean towards a chamber, cozy wedding in the circle of the closest people.
Alexei: After seeing so many celebrations, what advice would you give to couples preparing to get married?
Catherine: I would advise less listening to parents in matters of preparation. A wedding is your holiday, and it is with it that family, adult life begins. So let the first step along this path be finding a compromise with your families. This important quality in adulthood, and such an event is an excellent opportunity to master it. If we are talking about older couples, for whom this may not even be the first marriage, then I would advise you to get high from everything that happens on this day, enjoy and treat any “something went wrong” with humor.
Alexei: Tell us about the wedding projects that you show on the TV channel?
Catherine: On Friday! there is already a show "Zhannapozheni", in which our main task was to show interesting customs And beautiful traditions weddings in different countries Oh. Perhaps in the near future there will be another wedding project. But this is still a big intrigue!
Alexei: Why is Russian film and TV production so different from Western production?
Catherine: Of course, first of all, this is influenced by the difference in mentalities. That is why in Russia and in the West they are filming different films and serials. But on the other hand, Netflix recently bought the Major series and this format to sell it for production around the world. This is the recognition of the Russian market as a whole and separately of Alexander Tsekalo's Sreda company, which produced this product.
Alexei: However, many Russian TV channels produce mediocre entertainment content. Is it the result of a lack of funding or a lack of proper competence?
Catherine: This is unprofessionalism and lack of passion for work. As Kartozia once said, in this business it is impossible to work with a cold heart. Here I agree with Nikolai more than ever.
Alexei: In the opinion of many, in the television sphere, in terms of the quality of the media product, we are ten years behind the West. When will we shorten the time?
Catherine: And who are the judges? (laughs) I can just scold, too, but this is a road to nowhere. It's time to realize that we do not need to look up to anyone, but we need to be ourselves. Let us be equal!
Alexei: Is it necessary to be pro-Western at all? Or is Russia able to create its own market, for example, as in Japan?
Catherine: What is the habit of being pro-someone? When you are confident in your strengths, capabilities, talent, experience, knowledge, you do not need to "mow" under someone. “To be, not to seem” is my main principle in life. It's the same at work. We are who we are, here in Russia. We are cool. If you don't like it, don't watch. I prefer to be myself. I'm Russian. Like it or not, I'm proud of it. Well, she's half Jewish, of course. (laughs).
Alexei: The needs of the viewer always influence the formation of content. How are they defined in Russia? In other words, what is trending right now? What do our people like to watch?
Catherine: We are the people loving movies or series in which we can recognize ourselves, our neighbor, friend or girlfriend. The series "Fizruk", "Olga", "Real Boys" is an excellent example of this. Taking advantage of my official position, I want to give you a small "Spoiler" - already this fall, on our Friday! TV channel, the amazing series "Favorites" will be released. It will appeal to both the youngest and oldest viewers, and moreover, your favorite pets will also like it! Very soon, stay tuned for our news!
Alexei: Will television go to the Internet in the future? After all, now many people are watching everything on the global network.
Catherine: Never confuse Moscow, Peter, big cities and the rest of Russia. IN big cities a completely different rhythm of life, while in many more remote places of our country there is simply no Internet. Russia - huge country. And I can absolutely say for sure that television will never completely go to the Internet. With the advent of television, there was also an opinion that sooner or later it would supplant cinemas and theaters. But people continue to go to plays and movies.
Alexei: What do you think the trends will be in the coming season?
Catherine: It has become much more interesting for people to look at what is happening inside the country. It can be assumed that this was influenced by the course. However, even very wealthy people preferred to travel interesting places Russia, not abroad. Moreover, our country is very rich in them.
Alexei: In terms of show formats, how will this affect them?
Catherine: This trend will also spread to various reality shows, which will now much more affect the features of life and issues within the country. In any case, the fictional story became less and less interesting and attractive to people.
Alexei: What are the main "ingredients" needed for a quality reality TV show?
Catherine: Casting. Nikolai Kartozia opened a studio at the Moscow State University department this year, and I went there to give a lecture. It was a very interesting experience. Everyone is so different, but very talented. So there was one boy who had done nothing by the age of 30, but tried to prove to me that he knew everything about reality (I love such people: their life usually trolls wildly later). I can repeat a million times: your reality will do the casting! The rest is a secret! These secrets are known only to Misha Kovalenko, the executive producer of the Friday! channel. In general, Misha and I know a lot of things (laughs).
Alexei: One of the differences of the Friday! channel that I noticed is that all the programs and shows are very positive. Is this a channel policy?
Catherine: The motto of our TV channel: "Taste the world". That is, our viewer is interested in learning something new, kind, bright, light. We are for the fact that it is this message that is best carried to people!
Alexei: Let's assume that you are performing in live in front of the whole country. Do you have something that you would say to people?
Catherine: I would say to live happy moments, love each other and always remember that the light side wins, no matter how bright it is on the dark side! And if something now seems like a big nuisance, in a year it will most likely not even be remembered.
Blitz Poll:
Continue associative series: HBO, NBC…
Netflix. Partners. formatters. Cool. We actually work with them. When you're in the TV realm, you have no reverence for monsters. You're learning, you're collaborating, you want to jump over. This is fine. This is our world and it is. Weird.
The most incredible reality show you've ever seen? Not necessarily Russian.
Oh, I laughed wildly at one of the Cannes exhibitions. The headliner last year was some Norwegian channel with the idea of slow reality. Well, for example, at 18:00 they just show you how a ship sails on the sea. Removed from the bow of the ship. Well, it's just water and that's it. Okay, I can still understand - look in new year's eve as the fireplace burns federal channel but 18 hours of water? For us, this is too slow TV!
A series that you would recommend to everyone?
I really don't like advice. Here in general. In life. At work. If they ask, I'll tell you. Actually, I'm not a serial person. My life has always been more interesting than any show, and I'm one of those girls who doesn't like Sex and the City. In terms of work, this is a hit brilliant story even here (let me remind you, the mentality is different, but it works!), but I, as a simple girl, are not interested in this. I'm a Ray Donovan fan! I'm falling asleep to "Lucifer" now. But this is hardly a compliment to the series (laughs). I love "Force Majeure", from ours - I'm a direct fan of "Major". To each his own. You need to feel and do what you want, and not live according to the tracing paper of other people.
Behind last years Ukraine has become one of the main content providers for Russian television. RBC magazine talked to the creators of popular shows and found out how cooperation is going during the crisis in relations between Russia and Ukraine
Illustration by Oleg Borodin
TV channel "Friday!" spent 2016 more dynamically than its competitors, showing the fastest Russian market revenue growth rate - 21% by 2015, up to 4.4 billion rubles, and the highest net profit - 1.1 billion rubles. The main hits of the channel, which to a large extent ensured an impressive result, are the shows Eagle and Tails, Revizorro and Boys. All programs have Ukrainian roots: either they were completely invented in Kyiv, or this is a joint work of Ukrainian and Russian producers.
According to KVG Research, Ukraine is the second largest supplier of content for Russian television after the United States. In 2014, the share of Ukrainian content was 11.9%, by the end of 2016 it was already 20.5%. More often than others, it is broadcast by two channels - “Friday!” and "Yu": on the air of the first program with Ukrainian participation occupy a third of the ether, the second - about 40%.
"Ukrainian Spirit"
“We are masters of conspiracy. We have our own system of gestures, agreements, who diverges in what directions, if suddenly we are forbidden to shoot. If the police try to stop, we, depending on who got caught - boys or girls, we spend a stag / hen party. If we are caught at the airport, we point to a couple of presenters and explain that we are filming Honeymoon for newlyweds, CEO Kyiv Teen Spirit Studio Elena Sinelnikova enthusiastically talks about what is happening behind the scenes of the filming process of "Eagle and Tails".
The main hit of "Friday!" and the most popular travel show of Russian and Ukrainian television in Teen Spirit came up with seven years ago. Since then, the program, in which two presenters explore the tourism potential of the same cities in the budget and luxury categories, has become the flagship of a new entertainment broadcast and has become a gold mine for producers: in 2016, the net profit of Teen Spirit (legal entity "Tinspirit Studio" and "Tinspirit production") amounted to more than 4.6 million rubles. according to SPARK-Interfax.
The idea of "Eagle and Tails" came up with graduates of the Kyiv national university culture and arts Zhanna Badoeva and spouses Evgeny and Elena Sinelnikovs. Even before the filming of the pilot, they managed to attract Natella Krapivina, the producer of the singer Svetlana Loboda and the daughter of a major developer Vagif Aliyev, whose fortune was estimated by Focus magazine in the spring of 2017 at $ 220 million. Badoeva invited her to shoot one of her projects, which she worked on as a director.
Initially, the team had about five ideas different projects, but everyone liked the format of the travel show. “The description of the concept fits in four lines. At first they wanted to call [the program] “Rich Man – Poor Man,” but then they came up with a zest with a coin toss,” recalls Sinelnikova. As a result of casting lots, one host of the show receives a budget of $100, and the other receives a card with an unlimited limit.
For filming, the Sinelnikovs and Krapivina created Teen Spirit and shared powers. Sinelnikova headed the studio, her husband became the director, and Krapivina became the general producer. She oversees strategic development, resolves crisis situations and negotiates with channels, lists Sinelnikova. RBC magazine failed to get Krapivina's comments for this material.
The first hosts of "Eagle and Tails" were Zhanna Badoeva and her husband Alan. The team started filming the pilot in Barcelona without prior arrangements with the channels, Krapivina took all the expenses. The first issue took four months to complete. At the end of October 2010, the pilot was shown to the general producer of the Ukrainian channel Inter, Vladimir Zelensky. He agreed to buy the project and ordered the whole season, says Sinelnikova. Zelensky refused to communicate with RBC magazine.
The air premiere of Eagle and Tails was scheduled for February 2011. “And that’s it – started non-stop. Since the process of contracts and transfer of money is not fast, Natella had to pay for our first business trip. Further expenses were covered by Inter, says Sinelnikova. According to her, at first Teen Spirit set a low price tag: they had no idea how much it really costs, and did not take into account a lot of risks: “For example, one day the group came to Uzbekistan, but they were not allowed to shoot. I had to spend the night and leave with nothing.”
For a year of work, the studio has not earned anything, says Sinelnikova. Nevertheless, the first season of the show was a success at Inter. The performance of the premiere episode turned out to be higher than that of the channel - 18.1% against 17%, according to Inter's reports. The budget began to increase from the second season. In July 2011, Inter ordered 40 issues from Teen Spirit at once. The studio expanded the geography of routes and the composition of the team: the film crew almost doubled, up to 11 people, excluding the presenters. The cost of producing one issue could increase from $40,000 to $50,000, a source on the Ukrainian TV market estimates.
In the spring of 2013, Krapivina and Sinelnikova were invited to a meeting in Moscow by the current CEO of Pyatnitsa! Nikolay Kartozia. As president of ProfMedia TV, he prepared the launch of a new channel on the Russian MTV frequency. Vladimir Potanin's holding, which in 2014 was taken over by the Gazprom-Media holding for $800 million, wanted to buy ready-made issues of Eagle and Tails - Inter owned the rights to them - and engage in joint production of new seasons.
As a result of the negotiations, Inter and Friday! split the cost of new shoots in half. Teen Spirit remained the copyright holder of the format - this gives the studio the opportunity to shoot individual seasons exclusively for the Russian partner. In addition, Krapivina and Sinelnikov's company retains income from distribution and advertising on social networks and YouTube. The studio does not receive a percentage of the advertising and sponsorship income of the channels. According to SPARK-Interfax, Teen Spirit's revenue in recent years has ranged from several hundred thousand to more than 45 million rubles. Representatives of Teen Spirit declined to discuss financial performance.
It doesn't make sense to sell the Teen Spirit format. “We have experience, and only we can do it perfectly,” Sinelnikova explains. There are deviations from the rule - in favor of the same "Friday!", Which periodically orders Teen Spirit special editions. In these cases, one-time sublicensing agreements are concluded with the TV channel.
In the premiere for "Friday!" In 2013, the show "Eagle and Tails" aired 1088 times. The share of the project was 2.4% versus 1.7% for the channel on average, Mediascope calculated for RBC magazine. Every year the popularity of the show grew: at the end of 2016, the share was 3.3% against 2.9% for Friday! average. At the end of 2016, the channel's advertising revenue from the project (excluding sponsorship) amounted to 10.5 billion rubles, analysts of the Etat Control International (ECI) agency calculated for RBC magazine. Most of all, the channel earned on advertising in Orel and Tails in 2014 - 2.9 billion rubles.
The success of Eagle and Tails on Friday! participants of the Ukrainian-Russian cooperation explain by a combination of circumstances. “The channel needed to get a large amount of new branded content in a short time. By that time, Teen Spirit had already shot three seasons, plus the program was released on Inter, which conceptually fit the tasks of Friday! As a result, the audience began to perceive the content as a branded show "Friday!", - explains a source close to the leadership of the Russian channel.
Illustration by Oleg Borodin
Teen Spirit became for "Friday!" a supplier of not only content, but also personnel. The stars of the channel were Badoeva (later she hosted the shows “Jeanne, Marry” and “Battle of Salons” on “Friday!”) and another host of “Eagle and Tails” Andrey Bednyakov, who is on “Friday!” hosted "I believe - I do not believe", "Explorer" and other programs.
Collaboration with Friday! it was not always cloudless: in January 2014, the Russian channel aired the travel show “How the chip will fall” with the hosts of “Eagle and Tails”, similar in format to Teen Spirit content. At the urging of Teen Spirit management, "Friday!" filming of the project was stopped - only the pilot went on the air. “It was unpleasant, but we didn’t fight for a long time. Found quickly mutual language. Friday Guide! agreed that it was not worth doing the show “Eagle and Tails: Side View,” recalls Sinelnikova. Representatives of Friday! RBC magazine's questions were not answered for this article.
The Eagle and Tails show has made the Ukrainian studio a hostage of the format, Sinelnikova admits: other channels regularly turn to Teen Spirit with offers to shoot new travel shows. The company refuses to everyone: its owners do not yet see the opportunity to "make the show better," the producer explains. Among the failed counterparties, she names the STS and Domashny channels. The representative of "STS Media" at the time of submission of the material to the press did not provide a comment.
Sinelnikova explains the nature of the popularity of The Eagle and Tails as follows: “We were the first to show not the presenters with a memorized text, but living people, sometimes with incorrect speech, sometimes even too liberated and alive.” This image "honestly reflects" the intentions film crew who came up with the show to travel a lot, says the producer. The first host of the show, Zhanna Badoeva, agrees with her: “I didn’t want to turn into a talking head, a journalist, an announcer, a TV presenter, I wanted to remain myself.”
The main technological innovation of "Eagle and Tails" was the decision of the director of the show, Yevgeny Sinelnikov, to shoot the program on a camera. “This gives a completely different picture, atypical for a television screen. Was creepy at first headache how to synchronize picture and sound, I even had to reshoot once, but it was worth it, ”says the CEO of Teen Spirit.
According to Sinelnikova's forecast, as long as the project is in demand, the main forces of Teen Spirit will be concentrated on Eagle and Tails. Now the company is filming the 17th season for Inter and Pyatnitsa!, and an exclusive season about traveling around Russia will also be released on the Russian channel. “We are also filming other projects: we had a program about homeless animals “Family Dog”, a show about men “Around M” (the project was bought by “Friday!” And released under the name “Lesya Zdesya.” — RBC), but all for one season, ”the producer lists.
Flying from the "bible"
The idea of a show-revision of restaurants and hotels came to the mind of the producer of the Ukrainian "New Channel" Victoria Burdukova on the eve of the European Football Championship in 2012: the country was preparing for an influx of tourists and a serious test of the national service industry. Co-author of the format that was developed by " Creative association No. 1 ”(TO No. 1), was the chief editor Anna Zhizha. A few seasons later, she became the host of The Inspector General, one of the most discussed television projects in recent years.
Producers of Friday! led by Kartosia, they became interested in the show at about the same stage as Eagle and Tails, at the height of the third Ukrainian season, in mid-2013, Burdukova recalls. The Russian channel bought a license a year later. Initially, it was assumed that the same team would shoot the Russian version, but due to workload production capacity « New channel abandoned this idea.
Finally, Friday! acquired a five-year production license own program under the name "Revizorro". According to a source close to Novy Kanal, the format was sold for $10,000; moreover, Friday! paid a fixed commission for each issue. As part of the deal, Burdukova’s department had to write a “format bible” — this was the first experience for the team.
Video: RBC
“We wrote so conscientiously that we were even happy for ourselves. Before that, I saw the "bibles" of Western companies - they are only a few pages long, including a technical rider. And we got a detailed weighty document,” says Burdukova. According to her, the Russian host Elena Letuchaya exactly matched the description from the “bible”: “She is very similar to the first host of the Inspector General, Olga Freimut. After that, my heart calmed down a bit. This meant that everything would be in order with the format.” According to RBC magazine, the production of one issue of Revizorro costs 1.5 million rubles. Novy Kanal refused to reveal the cost of producing the original show, Burdukova only said that Ukrainian budgets are about three to four times smaller than Russian ones. First of all, because of the higher salaries of Russian specialists, a source close to Novy Kanal explains.
In Ukraine, the original show was expanded with a new format, "Passion for the Inspector": the heroes of the project were "offended" restaurateurs and hoteliers. Four seasons of "Passion" were released at home, and their Russian adaptation "Revizorro-show" lasted only one season. According to Burdukova, the reason was an error with the choice of the presenter: “We had a star with capital letter[showman Sergey Pritula], he is recognized as the best talk show host in Ukraine. The atmosphere of an American talk show reigned on our site, they reacted to the host as if they were Oprah Winfrey. IN Russian talk show I didn't see it."
But on Friday! came up with their own post-formats: “School of Revizorro”, “Magazzino”, etc. And the bet on the main “Revizorro” paid off in full: 133 original releases of the program brought “Friday!” 1.2 billion rubles advertising revenue in 2014-2016, ECI analysts calculated.
Synchronized "Tomboys"
“Ukrainian and Russian girls have their own mental characteristics. The former are more naive, the latter are more rigid, pragmatic, analytical warehouse mind, it’s harder to succumb to provocations, ”says the interlocutor of RBC magazine, who participated in the creation of the most popular reality show on the Friday! - "Boys". The project went on the air in August 2016 and at the end of the year became the flagship for the channel. Its share was 4.8 versus 2.9% for the channel as a whole. The second season is currently on the air. According to ECI estimates, the advertising revenue of the project (excluding sponsorship) for 2016-2017 amounted to almost 532 million rubles.
Illustration by Oleg Borodin
The Ukrainian version of the show “The View of a Boy from a Lady” was released on Novy Kanal a few months before the launch on Friday!, Both versions were produced by the Ukrainian company Friends Production. The idea of the reality show is to re-educate girls with a dysfunctional background in a school of secular etiquette. original show was called Ladette to Lady and ran in the UK from 2005 to 2010.
According to a source close to the Ukrainian studio, the adaptation of the format for the local and Russian channels was conceived simultaneously. This was confirmed by the interlocutor of RBC, close to the "New Channel". There was a “close creative communication” between the channels: since January 2014, the position of the general producer of “New” was held by Sergey Evdokimov, one of the creators of “Friday!” and former vice president of the ProfMedia TV holding, where Friday! entered until 2014. In September 2017, he returned to a similar position on Friday!
Why did the TV channel of the Gazprom-Media holding entrust the production of the show to a partner from another country? Ukraine is historically stronger in the reality genre, explains a source who participated in the filming of The Kid. Behind the same Friends Production there are several more Friday projects: “Battle of salons”, “Battle of restaurants” and “Peasant young lady”, lists the interlocutor of RBC magazine. According to him, in the middle of the 2000s, Russian and Ukrainian channels chose different ways development: the former focused on talent shows and series, the latter on reality.
“It turns out that in Ukraine a whole generation of specialists has grown up on these shows - editors, directors, screenwriters. There are five reality shows a week on the channels, ”says the interlocutor of the magazine. There is also an economic justification for this division of labor: if filming a large-scale reality show "The Kid" costs $50-60 thousand per episode, then a show of the "Dancing with the Stars" format costs $200 thousand. The situation changed when such channels appeared in Russia as " Friday!" and "Yu", which is part of "YuTV Holding" Alisher Usmanov and Ivan Tavrin, who also drew attention to the reality show. “The reality format is a good suggestion for a crisis, for a start and for finding a new face. Plus, this is an opportunity for the channel to make money on numerous repetitions, ”says the interlocutor of RBC magazine.
Reality polygon
If "Friday!" is built into the production chain of Ukrainian studios, then Yu mainly earns on the demonstration of purchased content, explains the interlocutor of RBC, participating in cooperation Russian TV channels and Ukrainian studios.
First, "Yu" relied on American programs, mainly on "America's Next Top Model": from 2013 to 2016, reality shows were aired 1,723 times, calculated by Mediascope. However, the Ukrainian version of the show, which aired on Yu in 2015 (the premiere on Novy Kanal took place in August 2014), turned out to be more popular. At the end of 2015, the indicators of the programs were comparable - 2.2% for American version and 2.3% for the Ukrainian one, and in 2016 the Ukrainian adaptation bypassed original version: 2.1 vs. 1.4%. And the program “Top Model in Russian” turned out to be the least popular: in 2013-2014, its share was 2.4 and 2.0%, and in 2015 it fell to 1.1%. IN next seasons Russian version did not air.
The most popular among viewers of Yu are the reality shows of the Ukrainian channel STB, their viewers watched better than the TV channel as a whole. The share of "U" in 2015 and 2016 was 2.3 and 2.2%, respectively, while the social reality about dysfunctional families "Honey, we are killing our children" - 2.4 and 2.5%, the family reality "Dad hit "-2.7 and 2.6%, medical reality "I am ashamed of my body" - 3.6 and 2.9%.
“We paid attention to Ukrainian content back in 2015. Some projects seemed to us very sincere and bold. There were no such stories and heroes on the Russian market at that time, ”she told RBC magazine. executive producer"U" Natalia Radko. According to her, the channel gradually launched the production of its own reality shows, “close in spirit and mood to the projects listed above”: the medical “Save my child”, the family “Teach your wife to steer”, the Russian season of “Wife Exchange” (aired by the Ukrainian “ 1 + 1 "was already the tenth season of the show), as well as a reality about fathers" pregnant dad". Now on air channel is coming 15-17% of content purchased in Ukraine, says Radko. The representative of STB did not answer the question about cooperation with Russian channels.
In fact, Ukraine is a training ground for Russia, says a producer who is involved in negotiations with Ukrainian studios: “After all, it’s closer than our audience, no. Even when we are told about the success of the project in the US, Australia or Europe, it does not mean anything. But if they say that the project is popular in Ukraine, this is a more powerful argument for the heads of [Russian] channels.” Victoria Burdukova agrees with this: “In Russia, formats are often produced with an eye to the Ukrainian experience of adaptations. Obviously, this desire is not to fill your own bumps: why try to do something if the neighbor did not succeed? It would be nice if we had such an opportunity, but it is not. We do everything at our own peril and risk.
The political situation has almost no effect on the expansion of Ukrainian content. "After all the events of Ukrainian content - both the finished product and formats - on Russian TV, on the contrary, it has become more," assures the source involved in the "export". A Ukrainian interlocutor of RBC magazine, who collaborates with Russian channels, agrees with him: “So far, fortunately, political disagreements have not affected the sale of content to Russia. But there are difficulties: for example, without air traffic, logistics became difficult. This increased the budgets, but the caravan goes on with grief in half.”
The adventure continues! The most popular travel show in our country is back. The new season of 2019 "Eagle and Reshka - Megacities" on Friday promises to be mega-cool. Each episode of the show will be incredibly daring, very tasty, indecently expensive, extreme and incendiary. The new hosts of the project are Olya Antipova and Anton Zaitsev, who are going to make an unforgettable hype. Statistically, most people on…
|How to become happy, how much does it cost and where to look for happiness? It seems that the Friday channel knows the answers to all these questions, which at the beginning of 2019 will introduce a completely new, unique project for couples in love. The show "I am your happiness" on Friday will tell everything about the most desirable thing in the world. Viewers will see a storm of genuine emotions, original surprises And…
| ReviewsThey are very different, each has its own character and destiny. But one day, chance brings them together. And soon they realize that they have common dream. The series “Two Broke Girls”, the Russian version of which will be presented by the Friday TV channel in 2019, is an adaptation of the popular American sitcom. In the center of the plot will be two girls working as waitresses in a simple eatery.…
|We have never seen her like this! Former presenter popular show Eagle and Tails and blogger Anastasia Ivleeva became an employee law enforcement. New comedy series"Tourist police" starts on Friday TV channel. main role the project was performed by Nastya Ivleeva. For her, this is a completely unusual experience, since before that she had only once tried herself as an actress. ...
|The most exciting and extreme travel show is back. Soon we will see new season reality show "The World Inside Out" Amazonia on Pyatnitsa TV channel. TV presenter Dmitry Komarov will go to distant Brazil to show us its most interesting and hidden corners. Already in the first issue, we will visit the city of Manaus lost among the Amazonian virgin jungle. There is an annual festival dedicated to…
|They have just begun to live, but have already faced a difficult choice. They are forced to fight for their lives despite their very young age. "Ask the sky" on Friday, a unique reality documentary project about young men and women fighting against terrible disease. They dream of many things and these dreams must come true. They, like no one else, need support and positive ...
| 1 reviewEvery girl has her own secrets of how to look beautiful and spectacular. But for residents of different countries and cities, they differ significantly. Hosted by Olga Mitrofanova, You're a Beauty program on Friday will visit the world's major capitals to find out what people are capable of for the sake of beauty. Our world has gone crazy for a perfect figure, plump lips and flat stomach, girls...
Genre: reality show Country: Russia Original title: Podium Channel: Friday Release date: 2018 How many episodes: 10 Video available on: YouTube, Android, Tablets, Phones, iPhone and Smart TV Official website: podium.friday.ru Participants: — Presenters: Valentin Yudashkin, Maria Minogarova, Tim Ilyasov Watch the Podium project on Friday channel online at good quality The first season of this show aired…
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