If you know how to calculate risks and understand sports, then you simply have to learn how to open a bookmaker's office. This business is very promising.
♦ Capital investments – 1,000,000 rubles
♦ Payback – 4–12 months
Those who thought in the 1990s to open a casino or a hall slot machines, in just a few years, they managed to make a considerable fortune for themselves.
In 2009, casinos and other representatives of the gambling business were outlawed, but there were no fewer gambling people in the country, so bookmakers began to appear.
In fact, this is the same gambling business, only under a different sign.
If you are good at calculating risks, well versed in sports and other important events, do not suffer from prejudice, you simply have to find out .
This business is very promising and profitable in our country, although it requires serious opening costs.
What is the essence of the betting business?
A bookmaker is an organization that accepts bets not only on sports matches, but also on political events (for example, elections), various contests (the same Eurovision) and so on.
Although, of course, most of the bets (about 60%) are a variety of football matches.
Betting business is not as simple as it might seem at first glance.
In order not to suffer huge losses, one should calculate the possible risks and draw up one's lines daily for some kind of sports, cultural or political event.
Let's consider the essence of the bookmaker's work on an example.
Let's say a Roma-Dynamo match is planned in a week.
The conditional bookmaker's office "Pari" evaluates the results of the match with the following percentage: 50% (Roma win) - 30% (draw) - 20% (Dynamo win).
It is quite difficult to make money by forming such a line, so all bookmakers introduce a margin, for example, in the amount of 15%.
Let's say that the clients of the bookmaker's office "Pari" bet 480,000 rubles. for Roma to win, 240,000 rubles. - for a draw and 80,000 rubles. - to win Dynamo.
If the match ends with Roma winning, then the bookmaker will have to pay 355,000 rubles, with 320,000 rubles received, that is, his loss will be 35,000.
If the match ends in a draw, then the office will pay 456,000 rubles to its clients, receiving 560,000 rubles from them, that is, earning 104,000 rubles.
But if Dynamo wins, Pari, having received 720,000 rubles from the players, will pay them only 286,000 rubles. and earn 452,000 rubles.
Agree, such indicators seriously make you think about how to open your own bookmaker's office.
Advantages and disadvantages of betting business
If these numbers did not convince you, then perhaps they will convince you of the benefits that you can take advantage of if you find out what it takes to open a bookmaker:
- You will be able to engage in an honest licensed business, because no one doubts the earnings of legal bookmakers.
- If you find a good analyst or calculate the results of events yourself, you will be able to return capital investments in a short period of time.
- The relevance and prospects of betting business, because you need to gambling people how to make your desires come true.
- To open a bookmaker's office, you do not have to rent a huge office, hire a large staff or purchase special equipment.
You can run a small-scale business even on your own at home via the Internet. - A large number of unoccupied niches, which is rapidly declining, so now is the time to open a bookmaker.
But this startup has only two serious drawbacks:
- He's not for everyone.
If you yourself do not have analytical skills and you can’t find a sensible specialist, then you’ll burn out quickly enough. - To open it, you need to have a lot of money, because not everyone can collect an authorized capital of 1 billion rubles and guarantees from a bank in the amount of half a billion rubles.
However, in Lately bookmaker owners have learned to circumvent this rule by entering into agreements with licensees.
It is impossible to open a bookmaker's office without an advertising campaign
Fact from history:
Bookmaking first appeared in France in 1872. An apothecary named Pierre Oler wanted to make Horse Racing more interesting and invited his friends to bet money on which horse would come first.
Despite the fact that the competition in the betting business is not as great as in other areas entrepreneurial activity, you will have to fork out for an advertising campaign, because your profit directly depends on the number of customers and on the amount of bets that they will place on a particular event.
If you are thinking about how to open a bookmaker, then get ready to advertise it in all possible ways:
- Outdoor advertising: banners, announcements, clamshells placed around the city, in public transport, etc.
- Distribution of leaflets and brochures.
- Popular media in your city.
- Internet resources.
- Agitators that will work among your potential clients.
How to open a bookmaker's office: calendar plan
The launch of a startup itself (rent of premises, purchase of equipment, recruitment, etc.) will not take you too much time.
But the registration procedure, agreements with licensees and other legal delays can seriously delay the opening of a bookmaker's office.
If you do not have a legal education and do not know much about the legislation of your own country, then it is better to entrust the registration procedure to a qualified lawyer.
Yes, it will cost you money, but you will definitely be sure that you will be able to open a bookmaker's office after 4-5 months after you have the idea.
| Stage | Jan | Feb | Mar | Apr | May |
|---|---|---|---|---|---|
| Registration and licensing | |||||
| Rent and repair | |||||
| Room equipment | |||||
| Recruitment | |||||
| Advertising | |||||
| Opening |
The first thing you need to open a bookmaker's office is to legalize your own business.
You can, of course, try to work without a license, but federal Service knows his job, so very soon after opening, expect guests in uniform, closing your illegal business and imposing a serious punishment on you (at least a large fine).
You already know that at least 1.5 billion rubles of authorized and guaranteed capital will be required.
And you will also have to attract a founder who has experience in gambling or hire a director who has a capital of 100 million rubles.
Without all this license federal agency you won't get.
You can go the other way and fit into the licensee's license.
Bookmakers that have been operating on the market for a long time often act as co-founders and licensees of newcomers.
Each of the licensees puts forward its own conditions for cooperation. You will have to wait 1–1.5 months to enter into the license, but obtaining a separate license will take a longer period.
Bookmaker's office
In this case, the high traffic of the location of the betting office is very important, so look for a room located strategically advantageously: in the center, at the intersection of crowded streets, in shopping malls etc.
It is necessary that your bookmaker's office immediately catches the eye, so order a large sign, decorate the windows with stickers, put an advertising cot in front of the entrance.
The size of the room depends entirely on the format of your startup.
If you are thinking about how to open a bookmaker's office on the Internet, then a room of 5 squares with a table, a chair and a computer connected to the network is enough.
If you want to combine the principle of accepting bets (directly and online), then you need a larger room, at least 10-15 squares.
Expensive repairs are unnecessary, a simple interior is enough, because your customers will not spend too much time with you.
Betting software and equipment
In order to equip a small (15 square meters) bookmaker's office that will accept applications both in real time and online, you need to purchase:
| Item of expenses | Qty | Cost (in rubles) | Total amount (in rubles) |
|---|---|---|---|
| Total: | 200 000 rub | ||
Powerful computer  | 1 | 40 000 | 40 000 |
Telephone set  | 1 | 2 000 | 2 000 |
| TV | 1 | 30 000 | 30 000 |
| Scanner + printer + copier
| 1 | 30 000 | 30 000 |
| Desk for an employee | 1 | 8 000 | 8 000 |
| Chair for an employee | 1 | 2 000 | 2 000 |
Tables for customers  | 3 | 6 000 | 18 000 |
| Chairs for clients | 6 | 1 500 | 9 000 |
Bathroom equipment  | 15 000 | 15 000 | |
| Other | 46 000 | 46 000 |
You can save money if you look for used furniture and appliances, but it is important that all this is in good condition Otherwise, customers simply will not trust you.
You won't be able to open a bookmaker without buying software to accept bets online.
Even if you really want to save money, you should not buy fakes.
The software must be licensed: experts recommend Sportsbook or Betting Games.
Staff
You don't need a lot of employees to start a small business.
You can deal with all administrative issues and bookkeeping on your own.
Cleaning a room of 10-15 square meters will cost mere pennies, two managers to work in shifts will not have to pay too much.
That's what you definitely can't save on for those who are thinking about how to open a bookmaker's office, so it's on analytics, especially if you yourself are not able to perform its functions.
Good analysts advise bookmakers, getting a lot of money for this.
On initial stage you can only conclude a cooperation agreement with an analyst, and after you promote your business and make sure that your consultant is working effectively, you can apply for a job.
You will also need a good programmer, because server attacks are common. Salary costs at the initial stage of opening (not Moscow or another metropolis!) Will be approximately as follows:
How much does it cost to open a bookmaker's office?
Most often, businessmen who are looking at this type of entrepreneurial activity are interested in the question “How much does it cost to open a bookmaker’s office?”.
You will not hear the exact amount from anyone, because it all depends on the way your business is licensed, and on the size of the office you want to open, and on the city in which you launch a startup, and on other factors.
And yet you need to remember: even if you do not independently obtain a license, but are going to enter this business through a licensee, do not hope that a couple of hundred thousand rubles are enough to start making money on bets.
Opening a bookmaker's office is a rather expensive start-up, the launch of which, even in the provinces, will require at least 1 million rubles.
And in Moscow or St. Petersburg, these figures will be much higher.
The service of the company will not be cheap either:
The video below explains how it works in detail.
bookmakers:
bookmaker's profit
The bookmakers themselves estimate the profitability of their business at 10%, complaining about the difficulties of work, too smart and prudent customers, high costs of maintaining the office, and so on.
Experts are more realistic in their assessments, therefore they believe that the profitability is at least 20%, and with the right approach, it is possible to recoup capital investments in six months.
We have already found out that only thanks to one match, a bookmaker can earn 100,000 - 450,000 rubles.
And if there are 4-5 such matches per month, then the profit increases significantly.
Unlike other types of business, bookmakers can start earning great money immediately after opening.
Moreover, they should take advantage of the chance when professional players rush to them immediately after the opening, hoping to capitalize on the beginner's inexperience.
If you have compiled a competent business plan, hired a good analyst, thought out your line, found the ideal premises and did not skimp on the software, then it was not in vain that you studied how to open a bookmaker.
This business is for you.
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Today, bookmaking is called fair gambling, the profitability of which has increased significantly in recent years. This is due to the strict suppression of casino activities, slot machines and other similar establishments. The owners of bookmakers themselves claim that profitability has grown by only 10%, but experts have a completely different opinion. They are confident that efficiency has increased by 40%.
Based on this, there is no doubt that the opening of such an institution is a profitable business. But how to organize it so that these numbers can turn into real money?
How the bookmaker works
Every day, bookmakers put up a list of competitions for ongoing sporting events. Their name is "line". For each event, an outcome is set, which corresponds to certain coefficient. It is unique and is required to calculate the winning amount.
Bookmakers can operate for a mass audience and accept bets from 20 rubles to infinity. Other institutions cooperate only with the elite. The minimum bet in them is 500 rubles. Of course, it is recommended for a newly opened office to start with small bets.
After creating the line, the bookmaker daily determines the balance of power of each team in a particular match. This is necessary to determine the outcome of the game. Each office has its own opinion and probabilities, so different establishments set their own rates.
The principle of operation on a specific example: The match is between Foxes and Wolves. The bookmaker believes that the probability of the outcome of the game is equal to 60%-20%-20%
. It turns out that 60% is bet on a Fox win, 20% on a draw and 20% on a Wolves win. According to the system developed in Europe, the line for this match will look like this: 1,6-5-5
. The calculation is simple, for this you need to get the quotient from dividing one by the percentage of the chances of each team.
But if the bookmaker gives the player the opportunity to play on such lines, then he will not receive any winnings. To change the situation, you need to enter a margin (the difference between interest rates). For example, it is equal to 15%. Then, in percentage terms, the alignment of forces will look like this: 67,5%-23,75%-23,75% . Accordingly, the line will look like this: 1,48-4,35-4,35 . These indicators will be officially published by the office.
It turns out that if people place bets such as 10,000-7,000-4,000 rubles on the line, then the bookmaker takes on the following risks:
- If the Fox wins, he pays 10,000 * 0.48 = 4.800 rubles, from the players he receives 7,000 + 4,000 = 11,000. The profit is 6,200 rubles.
- If the match ends in a draw, then the bookmaker pays out 7,000*3.35=23,450 rubles, while he will receive 10,000+4,000=14,000 rubles from the players. He does not receive any profit.
- If the Wolves win 4,000 * 3.35 = 13,400 rubles, the bookmaker will receive 10,000 + 7,000 = 17,000 rubles from the players. At the same time, his profit will be equal to 3,600 rubles.
Almost all bookmakers work according to this formula.
Required documents for opening
To open such an institution, you will need to obtain a license. It is necessary for the legalization of business, as well as for conducting honest activities. Today, a license can be issued to an applicant if his fund is at least 100 million rubles. You can also get it if you fit into an existing partner license and become an affiliate. The second option is much easier and cheaper.
To obtain a new license, you will need to submit the following documents:
- grant application;
- copies constituent documents belonging to a legal entity. They must be notarized;
- certificate of registration of own LLC;
- lease or purchase agreement;
- certificate from the BTI;
- a certificate confirming the payment of the state fee;
- list of papers attached to the application.
When deciding to cooperate with a certain company and fit into a partner license, in addition to the above documentation, you will need to present a power of attorney for the representative of the organization.
Opening a bookmaker's office
No matter how incorrect it sounds, the goal of each bookmaker is to make the player lose. For this reason, an important component of successful work is competent, and most importantly, complex analytics. To do this, you need to have certain skills, be well acquainted with common sports, especially football.
Opening an office on your own brings with it a lot of difficulties. These include selection of premises, selection of personnel, elimination of competition. But on the other hand, this hides advantages, the main of which is the full profit.
With successful promotion, all the profits of the office will go only to you, as its creator. In this case, you will not need to obey the rules and fulfill the obligations specified in the franchise.
When you open an institution on your own in a particular city, you will need to take care of its promotion. Advertising on relevant sites, stadiums, hippodromes, banners in the city, distribution of relevant leaflets, announcements will help with this.
Opening by franchise
A franchise is an easier and less expensive way to grow your own business. In this case, the franchisor is a company that owns the technology, but cooperates with an independent organization. She receives a certain percentage of the profits. The franchisee is the second party that receives assistance in production matters.
Bookmakers-franchisors offer subdivisions assistance at every stage of development - this is the main advantage. In addition, they:
- are engaged in the selection and training of employees;
- supply equipment, search for the necessary premises or put forward requirements for what it should be;
- conduct marketing campaigns, deal with advertising issues;
- provide professional consulting services.
Buying a franchise is a great strategy for starting your own business. Most of the bookmakers known all over the world started their activities in this way.
Each franchise has its own terms and conditions. In general, cooperation requires the following conditions to be met:
- find a room with a favorable location. Its area must be at least 50 sq.m;
- prepare documents certifying that the premises fully comply with all license requirements;
- agree on the possibility of carrying out activities under the brand, an agreement on the adoption of style;
- enter the address of the teaching staff in the partner license;
- make the first insurance deposit, in addition, pay a monthly premium for the brand;
- equip the facility with the required equipment.
Initially using a franchise most of funds go to expenses, and only a small part remains in the form of net income. The payback period is at least 24 months. Only 10% of establishments were able to pay off in less than a year. The most popular franchises are Fonbet and Inbet.
Internet discovery
The bookmaker's office can be opened online. To do this, you will have to make considerable efforts, since the competition in the open spaces of the network is rather big. First you need to find betting script, download it, then purchase Domain name and hosting. All this can be done for short term time.
Also, to open an office on the Internet, there are special programs, which already provides the basic functions. Basically, a rather big fee is set for them, so a beginner can try to create everything on their own.
To open and develop a bookmaker's office, you will need to invest a lot of money. Oddly enough, but such activity via the Internet does not exclude the work of employees.
It is impossible to manage all the affairs on your own, so you need to look for staff. Funds will also be required for paperwork. In addition, you will need to use your knowledge in the field of bookmaking, otherwise experienced players they will quickly identify you as a beginner and will wait for mistakes.
The advantages of opening on the Internet are:
- Savings on rent or purchase of premises. No need to look for a profitable place.
- Downloading prepared scripts from the network.
- The site can be visited by a huge number of people from different cities.
Selection of premises and equipment, business organization
When choosing a room for opening an office, you should not look for a large office. Four things may be enough for such a case. square meters. The most important criterion is the location, as it will attract customers. It is recommended to locate the establishment in the place where it constantly gathers big number men. It could be sports stadium, bar, bowling and other.
You can also talk even with the owners of these establishments, perhaps they will allocate you a few square meters for a low fee. But then you need to actively promote the office on the Internet in order to attract not only bar visitors.
Opening does not require expensive equipment. The most important thing you need is a computer and internet. It does not hurt to install a printer so that you can print receipts. Of course, there is also a more expensive technique - programs that can automatically accept bets. However, the cost of their licensed versions reaches $40,000.
Financing is an important issue for organizing a business. There are two ways to get it:
- Bank loan. To do this, you will need to present a detailed business plan of the office.
- Finding someone willing to invest in your business. However, in this case, you need to first discuss all the points, since the investor will probably want to fully control all activities.
Is staff needed?
Do not forget that the bookmaker cannot start work without a betting line. If you copy coefficients from the Internet, then you will not succeed. To make a profit, you need to hire several analysts who will analyze and predict games.
This is the main difficulty, since analysts do not stand on labor exchanges. There is an option to turn to mathematicians-statisticians or look for professional players who have already figured out the whole essence of this process. In addition, staff will be required to bookkeeping, issuing checks, calculating profits.
Each bookmaker must have its own reserve fund. It must be replenished in case of loss or collected in case of winning. Its size and size will depend on the turnover of bets and their volume. Basically, it is about 500 000 rubles.
However, there are exceptional cases when this amount is less or more. At some offices, it reaches several million rubles.
Calculation of all costs and profit planning
Costs in the first month of operation:
- rent or purchase of premises;
- its repair, proper registration;
- buying furniture;
- equipment;
- security (optional)
- buying a license.
Fixed costs:
- utility bills;
- employee salaries;
- taxes;
- advertising;
- accounting support;
- payment software.
Profit planning in this kind of activity cannot be determined in advance. At successful work and opening branches, it is possible to obtain a decent income. In general, such a business can pay off for 3-4 years.
Many now have a question: “I want to open a bookmaker’s office, but how to do it?”. Indeed, recently, when the activities of the casino were stopped, bookmakers significantly increased their income due to the influx of people.
Bookmaking is also gambling. Experts say that their profitability reaches at least 20%. Is it profitable to open your own office? Answer: Yes.
In the USA, Japan and Western Europe betting services are the most monetary. Operations carried out in such offices, by size Money not inferior to banks. The turnover is up to 650 billion dollars per annum.
To open a bookmaker's office, you need to have at least 3,000–4,000 dollars. The costs will be rent, equipment, a dedicated line for the Internet. If the goal is to get maximum benefit, then a well-played market is needed, but with little competition.
In total, there are two types of offices:
- For a mass audience. Rates on average range from 20 to 5000 rubles.
- For the elite. Rates for them - not less than 500 rubles.
For beginners who open such a business for the first time, it is better to start with the first option.
As a rule, to open, you will need to rent a room, purchase equipment, hire staff, create a reserve fund, and also obtain a license. Each of the stages is discussed separately below.
Where to begin
First you need to learn the principle of its work, which will be discussed in detail below. It is important to understand that everything depends on quotes, which must be competent and professional. This will attract many customers.
Next, you need to collect documents, obtain permission and a license. Find a suitable room - it should be one that men often look into. They (95%) are the ones who place the bets. It is not necessary to rent a separate building, you can stay in clubs, in the slot machine hall and so on. Where there is a large flow of people, there are many potential customers.
equipment is another important point along with staffing. Many people are not needed, the main thing is that they be good specialists. Sports analysts and cashiers will be needed.
A small advertisement will not hurt at the initial stage, which will help to attract the attention of people.
The main thing is not to forget about the reasonable use of profits and the availability of a reserve fund.
How bookmakers work
The principle of operation is simple - slightly reminiscent of the stock exchange. Every day the office has offers of quotations for various sporting events and events. This list is called a line. Each result of such events has a unique coefficient. It is taken into account when calculating the amount of winnings. That is, everyone who made a bet knows how much he will receive if he wins.
The work of calculating the coefficients is assigned to sports analysts, who are in every office.
The winnings are paid out within one or several hours after the bet has won. Often bets are made on football, hockey, basketball, racing and even boxing.
Not only sporting events are involved in such deals, but also music and other festivals and events such as Oscar, Eurovision, Grammy.
An example of the work and calculations of bookmakers
Risks are assessed daily and the coefficient is calculated by analysts. All this has its own character from one office to another.
Suppose a match was played between team #1 and team #2. The bookmaker estimates the odds in the following ratio: 50% - 30% - 20%. Thus, 50% is bet on team #1 winning, 30% on a draw, and 20% on team #2. In Europe, according to its rules and traditions, the line looks different: 2 - 3.33 - 5. That is, the unit is divided by the percentage of winnings for each event (draw or win) and multiplied by 100%.
But the official ratio is different. With such calculations, the office does not receive profit. It's only real numbers. Therefore, another 15% is added to 100%.
The percentage will be as follows: 57.5% - 34.5% - 23%, which gives a total of 115%. And the European version: 1.74 - 2.90 - 4.35. These are the predictions that are posted to the public.
Numbers are numbers, but specific example everything will be clearer. For example, bets were made in the following ratio: 9,000 - 6,000 - 3,000. The bookmaker's risks will be as follows. If team #1 wins, the bookmaker will pay out 9,000 * 0.74 = 6,660 and get 3,000 + 6,000 = 9,000. Final profit: 9,000 - 6,660 = 2 340 . If the result is a tie: 6,000 * 1.90 = 11,400, the players are charged 3,000 + 9,000 = 12,000, and the profit is 600 . If team #2 wins, then the calculations are as follows: 3.35 * 3,000 = 10,050, the bookmaker gets 15,000, and the profit is 4 950 .
Thus, the applied scheme looks like in almost all bookmakers.
About the procedure for starting a business
As mentioned above, each office has a line (or list sports events) and special odds needed to calculate winnings. By the way, the bookmaker's office is characterized by instability due to games, because they are seasonal.
To find out how to open a branch of a bookmaker, you need to read the following information:
- The first step in opening is obtaining a license. The difficulty is that only a person with experience can get it, so those who do not have it will have to look for a director or take a knowledgeable person as a share.
- The second step is the betting method. This is what the analyst should do. Only after that is it possible to enter the market with your quotes.
- The third step is the creation of a reserve fund. The restrictions imposed on the maximum rates will not interfere either. You need to be careful at this stage, as cunning players are trying to cash in on newly opened and inexperienced offices. You can't make strong distinctions between your line and your competitors' line. The reserve is individual and depends on the financial possibilities and the size of the rates.
- Next - the purchase of equipment, hiring people.
Obtaining a license
Can't work without a license. This is the first and important step. It must be obtained from the tax office.
The license is issued by the Federal tax service and is issued for 5 years, with the possibility of subsequent extension.
You will also need to be licensed by the Federal Agency for physical education, sports and tourism.
The procedure itself involves the collection of documents and papers. The application is not considered immediately - obtaining a license will take about 1.5 months.
The requirements are strict: you need a charter in the amount of 100,000,000 rubles, a bank guarantee for 500,000,000 rubles, assets for 1 billion rubles.
The sums are huge and unbearable for many. In this case, a partner license may be used. Price this design(licenses) is much lower - 200,000 rubles.
Obtaining a license is a mandatory and very serious stage. You need to prepare for it in advance.
Betting line
The betting line should not be very different from the competitive ones, as noted earlier. People need to be interested in odds compiled by good analysts.
There are two such options:
- Self process. We need a staff of analysts who will develop the line. Such specialists in higher educational institutions they don’t cook - experienced players become them over time.
- Line rental. Lease involves a partnership with another organization that has relevant experience and a long period of work. If an analyst's salary is about $1,000, then the cost of such rent reaches up to $500 per month.
reserve fund
The main rule of the reserve fund is that it replenishes when you lose and is collected when you win. Its size depends on the cash flow and rates. The region also matters.
The size in numbers starts from 50,000 rubles and goes up to 5,000,000 rubles. On average, its size does not exceed 500,000 in most organizations.
Equipment
You don't have to buy expensive equipment. The main thing is to have a basic set:
- computer;
- Printer;
- Xerox;
- cash machine;
- safe;
- software.
At the initial stage, this is quite enough. And already in the future, as the betting activity develops, it is possible to update the equipment, gradually purchase more expensive and modernized equipment and technologies (the same applies to the machine for accepting automatic bets).
How to open a bookmaker franchise
Franchise today is an effective business model. It expands the boundaries and possibilities of the office. There are many advantages.
Franchisors provide their assistance in running the business for a fee. It is about 10-15% of the total franchise income.
That is, a franchise is a kind of guardianship of a large, successful company over another. She helps in the selection and placement of employees, in the purchase of equipment and rental of premises; she consults on any issues. This is beneficial not only to the franchise - the franchisor thus expands, grows in economic terms. And for subsidiary it's kind of successful start. The franchise is profitable, and it was with its registration that many successful bookmakers started.
How to open a bookmaker online on the Internet
This type of business is also popular online. But on the Internet, it is technically different. And so, the steps to create the same. The only thing that is still needed at first is the website of the bookmaker, as well as a program that will allow you to create high level client service.
How much does it cost to open a bookmaker
If you use a franchise, then the cost will be 350,000 rubles - this is the minimum, which includes rent, staff, equipment. Maximum - 2,000,000 rubles.
Let's break down all investments into parts:
- Documents, registration, license - 200,000 rubles.
- Rent - 15,000 (small premises).
- Repair (if necessary) - 50,000 rubles.
- Equipment - 70,000 rubles.
- Advertising - 15,000 rubles.
So, 350,000 rubles is the minimum that will have to be invested in the business. But if you believe the words of experts, then such an amount, with a successful start, will pay off in six months, which is very good.
? ABOUTThe relatively high profitability of this type of entrepreneurial activity is of great interest to many, but it is difficult to imagine a more costly start-up than organizing a betting business. What you need in order to become a bookmaker, how much it will cost and what requirements the law puts forward, you will learn from this article.
I want to open a bookmaker's office: what is needed for this and how much does it cost
A bookmaker is one of the types gambling establishments, where the organizer and the participant make a bet between themselves, backed by monetary rate. Since the gambling business in Russia is under the special attention of the state, the legislation establishes clear conditions for its implementation. First of all, severe restrictions apply to the founders of bookmakers.
Basic requirements for organizing a bookmaker's office
- Only a legal entity can become a founder. Individual entrepreneurs, partnerships and other business entities are not allowed to carry out betting activities.
- Requires a license to conduct gambling in bookmakers and sweepstakes.
- You need to join a self-regulatory organization of organizers of gambling in bookmakers.
Basic requirements for founders
- Absence of a criminal record - a person convicted of an economic crime, as well as for serious and especially serious crimes of any direction - until the conviction is canceled or its removal.
- Experience in participating in gambling business- before being puzzled by the question of whether, it is necessary to work in this field for some time. At the same time, the legislator does not establish the length of service.
- Reaching the age of majority (18 years).
How much money will be needed?
Those who wonder about how to open a bookmaker must be prepared for a huge investment. The Law “On State Regulation of Gambling Activities” dated December 29, 2006 No. 244-FZ names specific amounts that must be available already at the stage of business registration.
In particular, the size authorized capital such a company cannot be less than 100 million rubles. Moreover, it is strictly forbidden to use borrowed funds for this - the origin of the money will have to be confirmed when obtaining a license, so any attempts to deceive the state are doomed to failure in advance.
IMPORTANT: In accordance with the Procedure for determining the cost net assets(approved by order of the Ministry of Finance dated August 28, 2014 No. 84n) this is the difference between the total assets of the organization and its own liabilities. In other words, this is how much the entire business will cost, taking into account all the property and cash in the accounts of the firm, minus any kind of debt.
Compared to these amounts, the costs of opening a company, obtaining a license, etc. do not look so global, but you still have to bear them:
- registration fee legal entity- 4,000 rubles;
- obtaining a license for betting activities - 100,000 rubles;
- joining an SRO - 30 million rubles plus an entrance fee, and subsequently monthly fees.
Another rather large expense item for future bookmakers is the conclusion of an agreement on the provision of a bank guarantee. According to the law, its size must be at least 500 million rubles, only a bank can act as a guarantor. The amount of the commission depends on the rate of a particular credit institution. On average, this is about 10% of the guarantee amount - so high rate due to high commercial risks in this area of business.
In addition, you should take into account the costs of acquiring or renting premises, opening a current account, making an organization seal, purchasing equipment, software, hiring personnel, etc.
Can costs be reduced?
How to open a bookmaker at a lower cost? You can reduce costs by organizing a franchise business, that is, in fact, becoming a division of an already operating bookmaker. In this case, the costs of licensing, joining the SRO, recruitment and training of personnel, as well as the purchase of expensive software are excluded or significantly reduced.
But in any case, you will have to register a legal entity and form an authorized capital.
How to open a bookmaker: instructions
The start-up process in the betting business is very long and extremely energy-intensive – you will have to visit many authorities, collect a lot of documents, etc.
Stage 1: company registration
Registration of a legal entity - the future organizer of the bookmaker's office is carried out in general order. The term for consideration of an application for entering information into the Unified State Register of Legal Entities is 3 business days.
Stage 2: search for premises
The premises can be rented, purchased in the property or use the existing one. The main thing is that it should not be placed in:
- educational, religious, medical, health resort organizations;
- transport infrastructure buildings;
- state and municipal institutions;
- residential buildings.
IMPORTANT: the organization of betting shops is allowed only in the objects capital construction, that is, various non-stationary premises - kiosks, pavilions, etc. are not suitable for this.
In addition, the premises must be zoned - the service and client zones are separated from each other in such a way as to exclude the possibility of free access from the second to the first.
Stage 3: technical and staffing
In addition to the standard office set, the equipment of a bookmaker's office must contain a hardware and technical base for accepting and accounting bets, including the appropriate software.
In addition, it will be necessary to ensure the proper storage of cash and their collection - for this, the premises are equipped with safes, contracts are concluded for the protection of the facility, etc.
The staffing also differs from the standard one - the presence of such specialists as:
- programmers (system administrators);
- cashiers;
- program and financial analyst;
- accountant.
Stage 4: Licensing
In the case of bookmakers, the licensing authority is the Federal Tax Service of the Russian Federation - you should contact the inspection at the place of registration of the company. The following documents are attached to the application:
- company registration certificate;
- certificates of no criminal record of the founders;
- documents confirming the right to own the premises in which the office is located (certificate of registration of the right, lease agreement, etc.);
- certificates of availability of sufficient hardware and technical equipment;
- information on the amount of the authorized capital and the sources of its formation;
- calculation of the cost of net assets;
- business plan;
- an agreement with a private security company or a private security department of the police (it is also possible to confirm the presence of employees responsible for the safety of visitors and staff in the state);
- information about the employees of the office with the submission of copies of their passports and work books.
Stage 5: joining the SRO
The choice of a specific SRO of bookmakers depends on personal preferences and conditions of entry. If the amount of contribution to the compensation fund is fixed and amounts to 30 million rubles, then the amounts of entrance and monthly fees vary from 1,000 and 7,500 to 15,000 and 1,200,000 rubles, respectively.
Online betting business: how to open a bookmaker on the Internet
Russian legislation does not allow the opening of an exclusively online version of a bookmaker's office. In any case, you will need to register a company, have an office, license, be a member of an SRO, etc. That is, you will have to go through the entire above procedure, regardless of the place and method of accepting bets.
But accepting interactive bets via the global network is quite possible - this will require your own Internet resource (website), as well as renting or buying a virtual server.
IMPORTANT: bookmakers have the right to accept bets in any way, with the exception of postal and bank transfers. In other words, it can be cash or electronic money.
In addition, the formula "one office - one site" applies. Using two or more domain names to accept interactive bets is prohibited by law.
According to the opinion of experienced bookmakers, a promoted bookmaker's office is able to generate business income at the level of 10-12%. However, there is always an opportunity to increase this indicator in a favorable direction. Given the very impressive turnover of funds, the idea of opening a bookmaker's office can be called a truly profitable initiative.
How bookmakers work
If we consider the features of the activities of bookmakers in brief, it can be noted that the main emphasis here is on the daily establishment certain line quotes. Thus, future sports events are assigned their own coefficients, according to which players can determine possible amounts win.
What is a good bookmaker? How to open such a business and attract a sufficient number of customers? To do this, large eminent bookmakers try to take into account the maximum number on which you can bet. The majority of bookmakers offer players various levels rates, including elite ones, which are not limited to four-digit values. However, it is advisable for a beginner in this field to start with the notation minimum rates, which will allow you to form an idea of the possible turnover of funds.
How to open a bookmaker: franchise
Like any other type of business, opening a bookmaker's office when entering the market needs to assess the level of direct competitors, form the basic principles of work, develop an effective line of business, and conduct a high-quality advertising campaign. Among other things, the need to attract a whole staff of experienced analysts is not excluded.
All of the above entails significant costs. Therefore more rational decision it can be investing start-up capital in an already promoted network of bookmakers and promoting your own business in the form of a franchise. At the initial stage, such an initiative may require payment for the provision of updated quote lines by a major bookmaker. However, for most beginners this is not a problem.
Room selection
How to open a branch of a bookmaker? You can place it in the most limited area of \u200b\u200bspace. the only prerequisite to maintain successful business in this area is the availability of a place for the work of a manager, good monitor and a computer, as well as equipment for monitoring the course of competitions and changes in quotes. All this can easily fit in a fairly cramped room with an area of \u200b\u200bnot more than 5 m 2.
Paperwork
To open a bookmaker's office, you need:
- with the license holder;
- availability of papers on obtaining the status of an individual entrepreneur;
- a lease agreement for premises;
- supporting documentation from the owner of the rented premises;
- plans from BTI.
Not wanting to search for premises and unnecessary paperwork, many aspiring entrepreneurs are trying to figure out how to open a bookmaker's office on the Internet. But even in this case, in order to obtain the right to conduct activities on behalf of the license holder, documents from at least three owners of the future sweepstakes will be required.
Staff
Many young bookmakers try to limit themselves to attracting only one manager who monitors quotes and accepts bets. However, to organize shift work, it is better to hire several employees.
How to open a bookmaker's office "Fonbet" or acquire the status of any other franchise? Upon achieving certain success and reaching a more solid, qualitative level, it is worth considering the formation of your own staff of professional sports analysts. This is required primarily for exact definition his bookmaker line. As a result, the bookmaker's odds will become even more attractive to players.
You can assemble a team of analysts by attracting employees who have significant experience in this area and want to get away from direct competitors. If the development strategy of a young office involves moving in this direction, then you will have to individually negotiate the salary of each individual analyst, since there are no established rates in this area.
Software
Instead of spending money on attracting a wide staff, small franchises of well-known betting companies prefer to spend money on specialized software. Anyone can offer the necessary software packages How to open a branch and get the necessary software package, you can also find out from a major bookmaker when signing the corresponding contract.
Currently, there is a whole mass of various proposals for the sale of software for doing business in the betting industry. However, most of them are not much different from each other. As for the formation of coefficients, they can easily be taken from other offices. As a rule, when you receive a software package from the license holder, you have to pay a percentage of the total turnover, which in most cases is about 20% per month.
Advertising and promotion
How does a young independent bookmaker's office develop? How to open a really promising business? It can be effective to rent advertising spaces on popular Internet resources, place advertising on your own specialized websites, and display it at stadiums, hippodromes, sports bars, in any place where such a method of promotion is potentially able to give the desired result.
The cost of promoting a bookmaker's office and the costs largely depend on the quality of the advertising itself, the scale of business promotion and the prices for certain ways to attract the attention of potential customers.
Organization of earnings on rates via the Internet
Do not forget that when opening a bookmaker global network can become, if not the main one, then quite profitable. At present, it is not at all necessary to organize a physical representation of your own company in order to earn money on bets. There are a sufficient number of ready-made scripts on the Internet for organizing sites of this kind. Therefore, it is often enough just to find an experienced programmer who is able to cope with the task of organizing a betting system.
Eventually
How profitable can a bookmaker become? How to open such a business? Earnings on bets can be organized even with very little capital, especially if you do it in or affiliate program. The initiative with the organization of a bookmaker's office on the Internet looks especially attractive and, moreover, the least expensive. The final decision depends only on the young entrepreneur.
