One of bright stars on the Olympus of the Russian show business - this is Timati. An avid party-goer and bachelor appears daily in the news. Numerous fans follow his life and business development. Envious people do not believe in his personal success and gossip that everything was actually created by his father, and not by Timati personally.
Timur Yunusov: biography
The future singer, producer, entrepreneur appeared in the family of a major businessman and housewife. Father Ildar Yunusov is Tatar by nationality, mother Simona Yakovlevna is Jewish. Timati has younger brother- Artem. Over time, he began to help in the work of the singer. Timati (Timur Yunusov) was born on the fifteenth of August 1983 in Moscow.
The singer's parents wealthy people, so in childhood he did not need anything. However, despite this, he was raised as an independent person.
Personal life
Timati's first publicly known romance was with Alexa. Together they are graduates of the Star Factory. The love story of a shy girl and a bully was followed by the audience, and the means mass media never tired of writing about them. After graduating from the Star Factory, young people met and recorded a joint song. However, they soon life paths dispersed.
After Timati had a short-term affair with another graduate of the factory - Their relationship began as suddenly as it ended abruptly.
Since 2007, Timur Yunusov's heart has belonged to Milana Volchek. She was a graduate of the directing department and received numerous gifts from Timati. There were rumors that they didn’t just secretly get married, but they also did the same in an interview saying that he sees Milan as the mother of his children. But dreams were not destined to come true. Their romance ended after three years. From unconfirmed sources it is known that Timati's betrayals became the reason for everything.
In 2013, Timati officially announced himself as a couple with Alena Shishkova, who owns the title of Miss Russia 2012. The singer did not spare money and fully provided the model. Soon Alena became pregnant, and Timur sent her under the care of his mother to the sunny Dominican Republic, where he owns real estate. In March 2014, the singer became the father of the girl Alice. During pregnancy, Timati very rarely visited his girlfriend in a sunny country, the reason for this was a busy work schedule. After the birth of the child, Alena soon returned to the podium. mostly raised by her grandmother. Parents visit Alice most often separately. common child did not strengthen their alliance. In 2015, the couple announced their breakup.
Timati became a new companion with whom relations continue to this day.
The path from childhood to the star
Timati from the very beginning early age trying to make money with music. This was facilitated by his education and musician parents. He was sent to school in the violin class. Timur Yunusov studied it for four years. The singer, at the age of fifteen, organized his first group and became its leader. The first pseudonym was slightly different from the current one - Timothy. And the group was called VIP 77. Then he was on backing vocals with Decl. And in 2004 he took part in the "Star Factory". There he successfully released two singles, thereby declaring himself.
In 2005, Timati decided to restore his VIP 77 group. However, the team did not last long and broke up the following year. Some participants moved to new project Timur - Black Star. In addition, Timati began to create clothes under the same label. Timur also created the production center Black Star Inc.., which is looking for young talented performers.
In subsequent years, Yunusov was engaged in solo work, starred in various films. In 2016 he opens a cafe fast food, tattoo parlor and barbershop.
Timati's business does not stand still, but is developing at a rapid pace. Many critics and envious people compare his work with Western performers. Repeatedly the singer was accused of plagiarism. However, Timati, despite all the criticism flying in his direction, continues to work and record joint compositions with foreign stars.
tattoos
The number of drawings on the body Russian rap artist increases annually. Each of them has a certain meaning for Timati.
List of Timur Yunusov's tattoos:
- Skull with crossed microphones.
- The inscription "The Boss".
- blackstar.
- Stars on the elbows.
- The inscription "Moscow City" and the crown.
- On the chest there is an extensive drawing depicting the faces of clowns and inscriptions.
- Portrait of a girl (fans claim that she is very similar to ex-lover Timati -
The performer made the first tattoo before he came of age.
Where Timur Yunusov spends money
Timati was known not only as an enviable bachelor in show business, but also as a spender. Most often, the performer buys cars and replenishes his garage. average price one collectible vehicle is three hundred thousand euros.
Timur also devotes a lot of time and money to the development of young talents. After all, this is a great opportunity to grow a new generation of performers who will replace him and blow up the dance floor.
The roots of Timur Ildarovich Yunusov, better known to us under creative pseudonym"Timati", mixed. His father is Tatar by nationality, his mother is Jewish. The family was wealthy, but the father tried to inspire his son that he himself should strive to achieve his goals in life.
Biography of Timati
Timati's biography is simple. The future rapper Timati was born on August 13, 1983 in the capital of our Motherland in a house on Mira Avenue. When Timur was three and a half years old, his brother Artem was born. Timur from childhood grew up as a creative child. In order to develop his abilities, at the age of six, his father and mother sent him to a music school to become a violinist. After suffering there for four years, the future rapper got into the summer for the first time. Kid `s camp. Here he became interested in older girls. When Timur was thirteen years old, he was sent to America to receive a good education. The boy lost his desire to comprehend science, and he began to spend all his time in nightclubs, where he learned the basics of hip-hop.
Returning to Russia, Timati firmly decided to conquer the Russian show business. He took breakdancing seriously. Timur began to try himself as a promoter. One of his first experiments was the Moscow hip-hop clubs Marika and Most.
The path to the stars
Young Timati
In the late nineties, Timur Yunusov and a friend organize a rap group called "VIP77". They recorded in studios, had rare performances. In general, they were received well, but this was not what Timati wanted. His finest hour not yet punched. They broke up, then resurrected again, wrote new CDs, spent money, but everything went wrong.
Decl and Timati
At the end of the century, Timati worked with the then successful rapper Decl. And at the beginning of the century, he was lit up on TV in Decl's video with the name "Party".
In 2004, friends Timur Yunusov, Dominik Joker and Ratmir Shishkov are casting "Star Factory -4". They are conscientiously untwisted for the whole Russian Federation. They learn from the coolest showmen in the country and create their own team, called the "Gang". A participant in the show, Nastya Kochetkova, joins them. The guys work in the style of hip-hop. And although they do not occupy cool positions, the producers give them the opportunity to record own album and making a clip.
When the project ended, the Banda team recorded the track “Heavens are crying” and filmed a video. It became a hit! Later, another hit was recorded, which gave the name to the new album - "New People".
Later, Timati with Factory-4 toured the country for several months. After the tour, Timati develops vigorous activity. The list of completed projects includes the opening of his own nightclub, the recording of the soundtrack for the film "Doping", the release of a solo album. Time is running, and Timati is more interested in solo work. In the spring of 2007, Ratmir and Deema die in a traffic accident, and the team breaks up. The following year, Timati with the duet "Smash" release a hit called "My Moscow", which is recognized best song last summer. In December of the same year, Timati produced Sergey Lazarev's song "Lazerboy".
Timati's personal life
Alexa and Timati
Timati's personal life is not particularly known to us. At one time, Timati began an affair at Factory-4 with singer Alexa. However, in 2007 they broke up.
Alena Shishkova and Timati
A - the owner of the title of second vice-miss of Russia in 2012. Thanks to her natural beauty and the intervention of plastic surgeons, this woman managed to make successful career in the modeling business.
An extraordinary and non-standard model gave birth to Timati's daughter Alice. Although Timur broke up with Alena, he takes an active part in raising his daughter.
Undoubtedly, Timati is a bright figure, despite the accusations against him of plagiarism and the ridicule of envious people.
Anna Shurochkina was born into a family of musicians. Her father Vladimir Shurochkin participated in the work of the Tender May group as a performer and songwriter, and her mother Irina Shurochkina sang in a rock group in her youth. When the girl was 2 years old, her parents divorced, but the father still spent a lot of time with his daughter, supporting her in everything. The young singer has been involved in music since childhood, and it was her father who advised her to take part in the Star Factory project, but then 14-year-old Nyusha did not pass her age. Today Vladimir Shurochkin is the producer of his daughter and the author of some of her songs. He has two more children: Masha, an Olympic champion in synchronized swimming, and Ivan, an actor and blogger. These children are from the second wife of Vladimir Oksana, master of sports in artistic gymnastics.
Timati
Timur Yunusov is the eldest child in a wealthy family of businessman Ildar Yunusov, a non-public and even secretive person. There is an opinion that his business is connected with oil, and that Yunusov Sr. owns several restaurants. The mother of musician Simon Yunusov is engaged in housekeeping and raising her granddaughter Alice. Simone is much more open than her serious husband. She leads Instagram and communicates with fans of his son.
Popular
Danila Kozlovsky
Danila's father Valery Kozlovsky is an Honored Worker of Culture of the Russian Federation, Doctor of Philosophy, professor at the Moscow State Institute of Cinematography, founder of the Higher School of Advertising. Mom Nadezhda Zvenigorodskaya is an actress, she worked at the Mosconcert. With the birth of her first child Yegor, Danila's older brother, Nadezhda finished her tour, and later two more boys appeared in the family - Danila and Vanya. In 2014, Zvenigorodskaya made her film debut in the film Status: Free as the mother of the protagonist, who, in fact, was played by her son. Also, Danila's mother can be seen in an episode of the film "Crew".
Vera Brezhneva
Vera Galushka's parents worked in the industrial sector. Father Victor Galushka is an engineer at the Prydniprovsky chemical plant in the small Ukrainian city of Dneprodzerzhinsk, and mother Tamara Galushka graduated from a medical school and got a job at the same plant medical worker. The large family of the future artist could not be called wealthy. Vera and her 3 sisters - the eldest Galina and the younger twins Anastasia and Victoria - grew up in very modest conditions and began to earn money themselves early.
Egor Creed
Egor Bulatkin's parents have their own business: the musician's father Nikolai Bulatkin is the director of Unitron Firm LLC, and his mother Marina is his deputy. The company is engaged in the supply of raw materials for enterprises light industry. Egor's family is not only engaged in business, but is also associated with creativity. Marina Bulatkina sang in her youth, Yegor's older sister Polina, who now lives in the USA, works as a singer, actress and producer. No wonder that musical talent passed on to Yegor, and his parents supported his son's career.
Noize MC
noizemc.com/Sergey Misenko
Ivan Alekseev was born in the city of Yartsevo in the Smolensk region. The future rapper grew up in a middle class family. Ivan's father was a musician, and it was he who instilled in his son a love of music (Ivan graduated from a music school). But the artist's mother is a chemist. At the age of 10, after the divorce of his parents, Ivan moved with his mother to Belgorod, where she continued to work in her specialty. In his song "To Parents", Noize MC expressed his appreciation and gratitude to those who raised him.
Polina Gagarina
Polina spent almost all her childhood in Greece, where her mother, dancer Ekaterina Mukacheva, worked under contract as a ballet dancer at the Alsos Theater. Later, Ekaterina became the leader and choreographer-mentor modeling agency fashion in action. The singer's father was a doctor. He died when the future artist was 5 years old. Polina began to study at an Athens school, but her grandmother insisted that she receive an education in Russia - in her native Saratov. Now Polina is very close with her mother and often publishes joint photos on the Web.
Natalya Vodyanova
The supermodel was born in Nizhny Novgorod, in a very poor family. Natasha and two younger sisters, Oksana and Kristina, were raised by their mother Larisa Gromova. From the age of 11, Natasha helped her mother sell fruits in the market, did housework and looked after her sisters. It's no secret that younger sister model Oksana was born with an autism spectrum disorder and needs special attention. Another sister, Christina, now lives in Washington, where she is studying to be an art critic. Natalya provides great financial support to her entire family, and her mother Larisa does not need funds, but the woman cooks and sells pastries for her own pleasure - she also has regular customers.
Svetlana Hodchenkova
The actress was born in the town of Zheleznodorozhny near Moscow. Svetlana's father left when she was very young, and mother Tatiana took care of Sveta, who worked as a cleaner, a janitor, and a house painter. Despite a modest income, Svetlana studied at the Lyceum among wealthy children. To save her growing daughter from complexes, her mother enrolled her in a modeling school at the Fashion House of Vyacheslav Zaitsev. Later, the girl entered the Shchukin School, then she auditioned for Stanislav Govorukhin's film Bless the Woman, from which her career began. Despite the success of her daughter, Tatyana Vladimirovna did not give up her job and still works as a painter-plasterer - now she has her own construction team.
Photo: Gennady Gulyaev / Kommersant
Sunday evening on Novy Arbat is not crowded. Passers-by lazily walk down the street until they run into a local landmark - a line at the Black Star Burger. The restaurant opened in September 2016 and is in demand among brand fans who are ready to wait for hours for a burger for 195 rubles. Queues are the most a prime example hype, which was caught by the founders of the Black Star label Timati (Timur Yunusov), Pavel Kuryanov (Pasha) and Walter Chassem.
The Black Star office in the center of Moscow has an ascetic design, no “luxury”. There are two piles of papers at the reception - “for Timati's signature” and “for Pasha's signature”, in Pasha's office - a mourning poster in memory of the deceased DJ Dlee (Aleksey Tagantsev), a shelf with musical awards, a portrait of his wife and a wooden chess board. 33-year-old Kuryanov is the CEO of Black Star, he determines the group's development strategy. The wall opposite his desk is covered with printouts of artist audience analytics. Nearby, current and future projects under the Black Star brand are listed in a column - 15 in total.
The label remains the driver of business growth, says Pasha in a conversation with RBC magazine. According to SPARK-Interfax, in 2015, the revenue of the music business tripled, to 142 million rubles, and Black Star Clothing Lines (which develops Black Star Wear stores and sells a franchise in Russia and the CIS countries) almost doubled. times, up to 385 million rubles. According to Pashu, last year the revenues of both directions grew, and the label was ahead of the Clothing Line. And in 2017, the holding's financial champion will be the Black Star Burger chain, which will be replenished with at least two restaurants by the end of the year, Pasha promises.
The total revenue of the Black Star group of companies in 2017 will exceed 1 billion rubles, RBC magazine calculated. In addition to music, clothes and burgers, the group includes the Global Star marketing communications agency, the Make It Music software developer for the music business, the 13 by Black Star barbershop and tattoo studio, the Black Star Sport football agency, and the BS Gaming gaming company. The launch stage includes a virtual mobile operator, beverage production and other projects. The group employs about 600 people. Timati and Pasha own shares in almost all legal entities of the group.
Rapper Timati (Photo: TASS)
Hot dog and Dr Pepper
Tens of millions of rubles are parked outside the Black Star office - Ferraris, Bentleys, Mercedes are huddled in a cramped area, gloomy bearded security guards roam between them. The fleet is partly owned by the founders of Black Star, partly by the owners of the building, the Rudyak family of developers. Across the street from the office is the main asset of Rudyakov, shopping complex"Atrium" at the Kursk railway station. The first Black Star clothing store was opened in it at one time. Pasha and Timati are friends with Ernest Rudyak, who manages family business(Rudyak left the question of relations with Black Star without comment).
The founders of Black Star have long learned to turn acquaintances to the benefit of business. Pasha and Timati became friends in school years: both raced rollerblades and skateboards on Manezhnaya Square. Timati grew up in a wealthy family, Pasha - in the family of a metro worker and a kindergarten teacher.
Timati's father is a non-public businessman Ildar Yunusov, allegedly a co-owner of the Swiss investment company Stratus Trade & Finance and a member of the board of directors of Art Pumping Technologies, an oil pump manufacturer. The talk that Yunusov Sr. sponsored the start of his son's career, Timati and Pasha was repeatedly refuted. “My parents never gave him money. With my pocket money, we bought one hot dog for two and a can of Dr Pepper, ”recalls Pasha.
Business partner and best friend of Timati rapper Pasha
Timati became interested in hip-hop as a child and hooked a friend on him. Soon both got a job in the team of producer Alexander Tolmatsky, who made the rap star Decl out of his son Cyril. In the shadow of someone else's glory, friends quickly got bored, their first independent project was the organization of parties in the clubs "Marika" and "Most". Later, they launched their own establishments as promoters - B-Club and Black October Bar. “Everyone was relaxing around, and Tim and Pasha were plowed. When someone laughed at the fact that the “majors” are doing business, I said: it will take a little time, and the guys will do everything, ”recalls Sergey Dok, a longtime acquaintance of the founders of Black Star, who now manages the barbershop and tattoo studio 13 by Black Star.
Partying helped make connections. One of the new acquaintances, producer Yevgeny Orlov, invited Yunusov to Star Factory 4. Thanks to the TV project, the whole country learned about Timati, he signed a contract with Igor Krutoy's ARS Records ( music director season "Factory"). Pasha remained nearby - he helped with the organization of concerts, recording songs and other processes. In the mid-2000s, friends decided that hired work again hindered their development. According to Pasha, they had to go into debt, but they bought the contract for a "fantastic" amount for those times - $ 1 million.
Life after Timati
A portrait of 50 Cent hangs above the desk of Black Star COO Walter Chassem. Walter was also once “connected with criminal people,” Pasha said in an interview with Rap.ru in 2006. Today, the native of Cameroon is the "soul" of the label, he has been with the company from the very beginning. At first, Chassem invested a lot in business development: he made his capital on football transfers, Pasha recalled in an interview with Kompaniya magazine. In 2006, a start-up label created by three friends fired Timati's debut solo album Black Star. “The image of a black star was born to me back in 2001, when I observed the eclipse,” recalls Timati. Plans to diversify the business were already there, but in the early years, not all ideas could be implemented due to a lack of experience and funds, Pasha admits.
A graduate of the International University with a degree in finance and credit, he quickly assessed the futility of development according to the canons Russian show business: "I recorded a song, traveled around the country with concerts, shoved money into my pockets - and that's it." Pasha also understood that it was necessary to move away from the binding of Black Star to Timati's personality and look for new artists. But until 2012, the label's turnover did not exceed $1 million, attempts to develop a non-musical direction failed, and only rapper Dzhigan was able to promote the artists (in 2014 he bought out the contract and left the label). “Pasha structured the processes, and I took care of the artists and my development,” says Timati. According to him, for the first three or four years he "dragged" the business on himself and reinvested 80% of the profits in the company.
Business partner of Timati Walter Chassem (Photo: Arseniy Neskhodimov for RBC)
Consultant Ilya Kusakin helped Pasha to establish business processes (he still conducts trainings for Black Star employees). Together they cut costs and built a sales system for which the label is now praised even by competitors. It was possible to attract another acquaintance Pasha and Timati from the world to the shareholders big business- Evgeny Zubitsky, co-owner of the Industrial and Metallurgical Holding (No. 190 in Russian ranking Forbes, net worth - $500 million; Zubitsky's representative left the questions of the RBC magazine without comment). The breakthrough happened in 2012: the label signed Yegor Creed and L'One and hired Viktor Abramov, one of the most experienced managers on the rap scene, as creative director.
"Trush" label
“If I find who spreads rumors, I’ll tear off my ass!” - the question of "cheating" views of Black Star clips on YouTube causes an explosion of emotions in the creative director of the label. Abramov was one of the producers of "Caste", launched Rap.ru and the TV show "Battle for Respect", the final of which was attended by Vladimir Putin. In 2012, Abramov agreed to come for an interview with Timati and Pasha - it was interesting how Black Star attracted the “truly” artist Levan Gorozia (L’One): “Before that, I was embarrassed by their commercial gloss.” At a personal meeting, the producer was convinced that his views coincided with the vision of Pasha.
New creative director helped the label change its strategy for working with artists. Today there are 13 artists on Black Star, three - Creed, L'One and Mot compete in popularity with Timati. The label is looking for newcomers through the Young Blood casting, the final choice is always with the founders. Black Star invests up to 15 million rubles in the promotion of a recruit.
"Chuika" rarely fails Timati and Pasha. For example, they considered Creed's potential three years before the artist shot with the song "The Best". The partners urged Pasha to "leak" the performer, but he insisted on his own and hit the jackpot: in 2016, according to Forbes, Creed earned more than Timati - $ 3.6 million. True, Pasha calls these estimates "inaccurate."
A more recent example of Black Star's flexible artist policy is singer Klava Koka. At the casting, she conquered Abramov with vocals and the ability to play different instruments, and at first the label team came up with the type of "very pleasant artist" for her. But the project did not go along the rails of traditional show business: Klava's songs were wrapped up on radio stations with the wording "non-format", Black Star had to urgently change its positioning. The producers noticed the popularity of Koki's Periscope broadcasts and decided to experiment with the vlog format. As a result, in less than six months, the singer turned into a "fast-growing blogger" with 250,000 subscribers. Abramov, with a satisfied smile, sends “hello” to Koki’s critics: “Klava is good and not vengeful. Me not".
Timati's more "adult" image has also become an important element in the positioning of Black Star with the arrival of Abramov. I had to destroy the halo of "golden youth" and look for "really big" songs, explains Abramov. Progress is noticeable in concerts: if in 2012 Timati did not gather the six thousandth Crocus City Hall, then in November 2017 the 35 thousandth Olimpiysky will storm. Abramov explains the growth in popularity with the quality of the show, sound, marketing and rejects claims in "non-market" methods of promotion. “To get money from advertisers [companies like Black Star] need a lot of subscribers. And if there is no organic growth, investments in social media are justified, ”says Kirill Lupinos, head of the Effective Records label.
Timati also determines the socio-political reputation of Black Star. Loyalty to Vladimir Putin, friendship with Ramzan Kadyrov, patriotism, healthy lifestyle - these patterns are firmly entrenched in the artist. Timati's associates either share his views, or refer to apoliticality. Healthy lifestyle propaganda interferes, except perhaps in signing promising young people based on less traditional values, for example rapper Pharaoh Pasha notes.
The artist as an asset
Two young men with laptops are sitting on the couch next to the reception desk in the Black Star office. They call the owners non-stop concert venues to sell performances by Black Star artists. “We don't wait for people to come to us. We come ourselves, ”explains Pasha. Artists are the core of Black Star's "ecosystem" and a highly monetized commodity, he says. The total audience of the label in social networks is 33.2 million users, mainly Instagram and VKontakte.
To realize the advertising potential of Black Star artists, in 2015 he launched the Global Star agency. It was headed by Pavel Bazhenov, ex-label marketing director. “All artists work in their niche. For example, L’One is about motivation, we focused on the sports component in its promotion. Now he is a top rapper among football players and other athletes, ”says the head of Global Star. Gorozia already has contracts with Nike and VTB United League. L "One himself believes that the label manages to strike a balance between the interests of the artist and advertising activity. "No one forces you to subscribe to uncomfortable projects," says the rapper.
"For the test," according to Bazhenov, advertisers often choose product placement in clips. When integrating a brand into videos, the agency uses all marketing resources associated with the artist. Given the power of "social capital", Global Star can guarantee, for example, 2-3 million views per month. The brightest Global Star projects are Timati and the meme song for Tantum Verde Forte, Creed as the face of the Garnier multi-channel campaign, Timati and L’One’s Vyatskiy Kvass branding of the tour, L’One’s collaboration with KFC. About 70% of the agency's projects in 2016 are Black Star contracts, Global Star receives a commission for mediation, its size is not disclosed, as well as the agency's revenue. According to Pashu, advertising accounts for up to 30% of Black Star's revenue.
Global Star is already approached by other stars: the agency has introduced the brands Mercedes-Benz and R.O.C.S. in the clip of Valeria. The producer of the singer, Iosif Prigogine, was pleased: "The guys are advanced and talented." True, he "felt" that the agency fee was a bit overpriced: the amount exceeded 20% of the advertiser's budget. Bazhenov plans to increase the volume of third-party orders from Global Star to 50% already in 2017, primarily through contracts in the sports industry.
veins of gold
Pasha decided to create clothes under the Black Star Wear brand back in the mid-2000s: “I started this direction myself, invested all my savings, about 6 million rubles, in the supply of the first product, and the batch turned out to be 90% defective.” As a result, it took almost ten years to establish the business: I had to get into debt (“they only paid off last year”), use my connections (the first store opened in the Atrium shopping center Rudyakov) and fill bumps in production abroad. When the ruble devalued in 2014, Pasha decided to move the capacities to Russia: now almost the entire range is made at a factory near the center of Moscow. The Black Star Wear network has grown to 40 outlets (own and franchised), some of them in the CIS countries. The label’s artists are involved in the clothing business: in stores you can buy collections that Timati and Mot participated in the development of, and L’One is also working on its own line.
Pasha is sure: at the end of 2017 and music business, and retail in terms of revenue will be overtaken by a new “gold mine” - Black Star Burger (BS Burger). Since the fall of 2016, the company has opened two restaurants - on Novy Arbat and Tsvetnoy Boulevard, in both of which the hype effect worked. “This is the second queue for catering in 25 years, after McDonald’s,” Abramov laughs. 20 million rubles were invested in the first point. (the money was recaptured in three months), in the second - 25 million rubles. On peak days, one restaurant prepares 3,000 burgers each.
Ex-shareholder of the First Republican Bank Yury Levitas came to Black Star with the idea of a fast food chain two years ago. He developed a "unique" recipe for cooking meat for burgers and asked Pasha for a long time to meet Timati. He gave up on the condition that a veggie burger be on the menu. According to legend, Levitas brought a grill to the first meeting at the Black Star office and cooked a burger for Timati there.
One of the reasons for the success of BS Burger is secret recipe, Levitas is sure, the other “ingredients” of the hype are speed (order in four minutes) and price. BS Burger occupies a niche between McDonald's and more expensive burgers: Levitas calculated the cost of a cheeseburger so that the product was 100 rubles. cheaper than the competition and slightly more expensive than the most popular fast food in the world. “For you, these hundred rubles are nothing, but for many they are of great importance,” he says. With the cost of a burger 195 rubles. average check - 700-800 rubles. In 2017, up to five new restaurants will open in Moscow and one in Grozny. The last BS Burger will be developed jointly with developer Movsadi Alviyev, co-investor of the Akhmat Kadyrov Foundation. Levitas dreams of opening a restaurant in all major cities countries.
The bet on the label's audience worked: Timati regularly makes a burger promo on Instagram. “It is not surprising that people come after he lovingly shoots videos of how he eats, and the juice flows through his beard and hands in black gloves,” Abramov said. Timati calls BS Burger his favorite project. “We won’t stop at burgers,” he says. The chain will grow into the Black Star Foods division. It will include an ice cream parlor, coffee shops and a steakhouse, lists Timati.
It is impossible to calculate the hype: this phenomenon has no mathematical formula, Levitas admits. Artists of the label often visit BS Burger, Black Star Radio plays in the halls, clips and photos from Instagram with the burger hashtag are on plasmas. The queues are a consequence of a wide audience of Black Star artists who dream of joining the brand’s values for a feasible amount, says Maxim Livsi, co-owner of Brisket BBQ and Ferma Burger restaurants: “Their client bites off a burger, squinting his eyes, and imagines himself on an 80-foot yacht” .
When Yegor Creed gets his hair cut at 13 by Black Star, he writes on the social network already at the exit from the salon. “Otherwise, a queue of 500 girls will line up here,” laughs the manager Sergey Dok. The studio is one of the Black Star initiatives vying for the next business explosion.
The salon, opened at the end of 2016, is fully loaded: about 60 people come for a haircut every day, the appointment with the tattooists is filled for several days in advance. The ex-co-owner of the Tattoo 3000 network, Doc, has long dreamed of doing business with Timati and Pasha. But the matter did not go beyond discussion for a long time: there was no suitable point. Helped Ernest Rudyak, who vacated a room on Bolshaya Dmitrovka. “Everyone must think: how did they manage to sit on the street where Prada and Louis Vuitton boutiques are located?” Doc explains. He assures that the cost of rent is "market"; about 2 million rubles. per month (at a rate of 85 thousand per 1 sq. m), data is provided by the commercial real estate consultant JLL.
The cost of haircuts at 13 by Black Star is about 15% higher than the average on the market. The most popular is a men's haircut for 2 thousand rubles. star masters scammed from competitors. Boy Cut co-founder Nazim Zeynalov, who had several employees taken away by Black Star, believes that the audience of 13 by Black Star is different from the listeners of the label's artists: “The main audience for artists is young guys who are not ready to pay so much. But they are processing an audience from Dmitrovka, surrounded by offices of large companies.”
Tattooed from head to toe, Doc notes that the tattoo shop located on the second floor of the studio is more of an “image story” for Black Star. But you can also make money on it: the cost of an hour session is 30% higher than the market average (5 thousand rubles per hour). Doc wants to bring the studio's revenue to 10 million rubles. per month. He does not disclose the current volume of income, but he clarifies that in the five months of work, investments have “rebuffed”. Doc is preparing to open a barber academy to help replicate the business. There are plans for a salon for a female audience.
Another ambitious project Black Star is a football agency led by Yuri Shtromberger. This is a project at the intersection of sports and celebrity marketing: Black Star Sport (BS Sport) plans to sign contracts with young football players and turn them into stars for subsequent sale. BS Sport is advised by RFU vice-president Sergey Anokhin. Football players will train at the base of FC Strogino, the head of the board of trustees of which is Anokhin, and the head coach is Shtromberger's father. The budget of BS Sport includes up to 15 million rubles. in year. The agency can grow into a full-fledged football club, says Stromberger.
By the end of 2017, the holding is to be replenished with the Stars Mobile virtual operator, plans include the production of soft drinks, gyms and a boutique hotel. Pashu is inspired by the stories of Sam Walton and Sergey Galitsky and follows the growth of rapper Jay-Z's business empire.
“Our strategy is this: we should make a cool product and try to grow the market, not share in it. It is better to have 10% in a market of 100 billion rubles than 80% in a market of 100 million rubles,” sums up Pasha. None of the analysts has ever evaluated the Black Star brand. In response to the question of RBC magazine, what capitalization do they dream of in the label, Pasha thinks for a second and either jokingly or seriously gives out: “50 billion. Not rubles, of course.
Timati - biography and nationality of Timur Yunusov
Timati is a musician, performer and businessman. Real name and surname Timur Yunusov.
Timur Yunusov was born on August 15, 1983 in Moscow. Timati's zodiac sign is Leo, this is noticeable by his character, assertive and perky, like a real predator. Timur has a younger brother Artem.
Society knows Timati by his work, by his high and driving songs, but in addition to this, the star is still doing business. Together with co-founders, he owns the Black club, the Black october restaurant and produces clothes under his own brand - Black star by TIMATI.
The path of a hip-hop star to fame and popular love was difficult. It all started with the VIP 77 project (Tima, Pasha, Walter, Deema, Ulya). He was remembered by people for his hits: "Fiesta", "I need you alone." The real popularity came to Tim after the Star Factory - 4, it was there that the GANG was born (Tima, Anastasia Kochetkova, Ratmir Shishkov, Dominic Joker). The guys did not run out of energy after Factory-4, and in 2004 their first album "New People" was released. Many of the songs from this disc (such as "New people", "Heavens are crying", "I need you", "Gang") are still in the rotation of TV channels and radio stations. The fans were surprised by Timati's acting skills, his role in the film "Heat" and the TV series "Club" is another confirmation that he is like real talent, talented in everything!
Timati about himself
Timati: "There are a lot of nationalities in me. I have black blood, but very deeply ... For Muslims, nationality is considered by the father. My father is a Muslim. The Jews nationality by mother. My mother is Jewish. I was born in an Orthodox country, in Russia. I am not a follower of any religion. I just believe that there is a God, and He is one. I live in Russia, so I'm probably Russian. "
Young, independent, free, stylish person, completely unique and eye-catching. I lead the entire hip-hop industry, and at the same time I am doing business. I position myself not only as a musician and performer - I have become a real businessman.
Special signs of Timati: two scars from a cut with a knife on the stomach below and to the right of the solar plexus. Located in excellent sportswear regularly goes to the gym. Timati loves hip-hop and writes songs himself.
Timothy has an amulet with the letter T, he very often gives this amulet to Alexa, he even wanted to give it to her, but Sasha refused, because she said that her talismans cannot be re-gifted.
Timothy has no complexes with meeting girls, he can easily approach the girl himself in the club, order wine in the restaurant and send the girl to the table through the waiter, he always watches who is driving in the next car. Although Timati is loving, but in the line is a constant girl, he will boldly write Alex, since there is no other and no need. Everyone remembers the sweet story about the acquaintance of Timati and Alexa: the casting of Star Factory 4, a beautiful but modest girl, and the Rapper is all in tattoos. Their eyes met and Tim was captivated by Alexa's beauty.
The singers were united by the Star Factory. It is impossible not to believe that this is not a decree of fate: they should be together. They fell in love with each other. But things never go smoothly. Alexa's parents, of course, were against the relationship of their little daughter with a guy who is much older than her and who only thinks about parties. But real love wins everything. And they are together again.
But Timati cannot be constant and is constantly looking for something new, and, of course, Alexa does not like this. They swore a lot and now ... broke up. The girl did not answer calls, and soon Timati found out that she was soon marrying an oligarch. This Rapper could not bear, because he still loves Alexa. And he came to her in Donetsk and took her from her parents. They left for Moscow. It is worth noting that Alex was not against this outcome of events, but her parents were shocked! Timati gave her a small dog as a sign of reconciliation. Everyone hopes that it is going to the wedding.
Mom about Timati
“Since childhood, Timati has changed very little,” says Simona Yakovlevna. – “And very early began to show interest in girls. All his girlfriends were older, he was interested in experienced girls. He always had a lot of girlfriends. Starting from the age of 10, when he began to go to all sorts of camps. And at about the same age, he began to dress himself.”
Timati has a younger brother, Artyom, who is three and a half years younger than him. This is really a promising shot for fans of a swarthy body. Now Artem is preparing to enter the university and along the way helps Timati - he listens to a lot of music, chooses new compositions and rewrites them to his brother.
“They fought a lot. They are both natural leaders. Although because of the girls they never competed, ”says my mother. She and her brother also had a bunk bed: once they started throwing a dog out of there. We wanted to see how it would fly. And another time they made an airplane, set it on fire and also threw it off the second tier. I caught him right at the carpet ... ".
Timati studied at a music school. His grandfather and mother are musicians: grandfather is a chorus player, and his mother plays the guitar. For four years, Timati played the violin, which he really did not like. But what can you do - forced.
“They didn’t force them, but convinced them,” Simona Yakovlevna corrects. “He sang very well, he had a good ear, and then his voice broke, and he had to switch to reading. After he visited Jamaica, this hobby began with him. He was never an excellent student, most of all he loved language, physical education, humanitarian subjects. TO exact sciences he was not capable at all.
It is not surprising that "my universities" for Timati ended very quickly. First was Graduate School Economics in Moscow, in which Timati worked for six months. In the States, things didn’t go any better either - he quickly scored on his studies and began to hang out.
“The first time he got on a skateboard at the age of 9. But I fell more on a snowboard. Once, he broke his arm very badly. I've always worried about him. And he had no sense of danger since childhood. And now his sense of fear is blunted. This is good, good for business. He is a risky guy!
Timati projects
Timati voiced one of the heroes of the cartoon "Arthur and the Invisibles" filmed by Luc Besson, namely the main character named Max. Has his own business.
Singer Timati decided to celebrate his 24th birthday on a grand scale in the French resort of millionaires - in Saint-Tropez, in the company of his closest friends.
