The ability to organize an event is an important skill for everyone. modern man. For a musician, a concert is the main format of his work and a source of income. Many creative people seek the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.
I see the goal, I believe in myself
The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with official culture and were forced to act secretly.
Home concert, or Back to the USSR
In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.
Today, it is possible to use sound recording equipment within the framework of apartment houses. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.
Help from a non-profit organization
How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.
Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.
What to show the viewer
Define the target audience. Studies show that people of all ages and social strata of society donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.
How to organize a charity concert and define your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.
Target audience and repertoire
Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Similar advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.
Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore musical tastes your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.
Speech structure
Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Male numbers should alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.
The image of the musicians and the tasks of the producer
Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. Appropriate for a young audience jerky movements and extravagant appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.
How to organize concerts? It's difficult enough. Popular among managers and organizers popular expression: "If you want everything to be good - do it yourself." This wise aphorism fixes main problem all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.
As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then the best musicians will contact you. Of these, the most talented and disciplined should be selected. Then success is guaranteed.
Where to hold a concert
A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money for rent. If a professional concert hall no, you need to turn on the fantasy. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.
How to organize a group concert, the practice of holding festivals will tell contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.
To lead is to foresee
It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no outlets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.
distinguished guests
How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.
Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.
The artist's fee may vary depending on the circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and density are taken into account tour schedule stars. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.
* Calculations use average data for Russia
For many people, the organization of concerts seems to be a very easy task - the “stars” arrived, played, received money, the owner of the premises received part, the performer(s) received part, the rest went to the organizer. All. However, the work of the latter is associated with the solution a large number tasks, and this is not only finding a venue, but also providing the concert with everything necessary - from lighting equipment to a hotel for musicians. The organizer assumes responsibility for the fact that the event will not only take place, but will also be properly organized and include everything necessary. At its core, the organizer is the person who has nothing but the offer of his work. Considering that not a single participant wants to deal with such a global issue, the services of concert organizers are quite in demand. And at the first stages, you can do this business almost alone.
This niche is relatively busy, so it will certainly be difficult for a beginner to take his place. The main limitation is pop culture, the performers who have gained popularity today are curated for quite some time. big firms, and in this case it is unlikely that it will be possible to pull over the work. And here they won't even help anymore profitable terms– neither the musicians nor their producers want to risk contacting an unknown company. In this case, it is better to start with the organization of concerts for the time being, no one famous bands who want to go on stage, and there are many opportunities if you approach your business in the right way. Also, everything depends on the degree of activity of the organizer, if he does not wait until they come to him for services, but looks for clients on his own, then he can count on success. It is worth noting that the scheme of work, depending on many factors, may differ slightly.
In order to start your own business, it is worth registering as a subject entrepreneurial activity. The form of entrepreneurship can be any, although clients will be much more willing to work with a legal entity, and both partners and landlords will be more confident in it. However, according to the law, you can stay individual by registering as individual entrepreneur. Of the legal entities, the preferred form of a company with limited liability- as well as in the case of individual entrepreneurs, a simplified taxation system is available in this case, which allows deducting 6% (of income) or 15% (of operating profit) to the state.
Registration of a legal entity will be somewhat longer, will require more significant investments, and the document flow in this case is more serious. In general, if several people come together to organize a business, then they need to issue entity, otherwise, with the business of one person, it is worth calculating future plan to determine the form of entrepreneurship. It is also important to correctly specify OKVED codes, and similar activities fit the coding (OKPD 2) 93.29 Other entertainment and recreation services.
It is desirable to have your own premises, it will become a place where hired employees work and negotiations are held with clients. However, work can be established without your own office, which often acts simply as a representative office. But this increases the prestige of the institution in the eyes of partners. But in any case, the room does not have to be large, unless you plan to store props for concerts. Some companies also organize their own printing house for printing posters and leaflets, but this is not always economically feasible.
Ready-made ideas for your business
The work can be carried out in two directions: organizing an ordered concert and organizing a concert with an invitation to performers. In the first case, these will be their own concerts of groups and musicians, in the second - festivals and combined concerts where teams perform similar genre, topics, or generally just focused on a certain category of listeners. Each entrepreneur decides which one to choose for himself, but no one forbids doing both at the same time. Only the second type of organizing concerts is an order of magnitude more complicated than the first and requires significant experience in this area and the ability to attract many performers. Therefore, it is better to start with organizing concerts for specific groups, and after that start doing your own festivals. They can bring much more profit, as sometimes they last several days, not a couple of hours, but they also require a much more serious approach. Moreover, almost all the risks fall on the organizer himself, because he acts as the instigator of the event.
So, for your work, it is immediately desirable to find partners who are ready to provide their venues for the needs of concerts. However, in big cities it is unlikely that it will be possible to agree on a permanent provision of the stage - there are many others who want to use the leased space. Therefore, each time, most likely, the site will have to be found and negotiated with the owners each time it is needed. But this does not mean that this issue should not be dealt with directly before preparation for the expected event, it is necessary to have a list of possible objects, as well as keep information about their workload. In this case, at least informal a good relationship it is very desirable to establish a relationship with the owner of the site, this will allow you to negotiate a lease as soon as necessary.
But it should be noted that the requirements for the premises of all artists are different, and therefore you need to have several options in mind - from relatively inexpensive to elite halls with a large number of spectators. Depending on the format of the concert, types of venues are also selected: you can bring conditional example what for symphonic music you need a hall with seating, but for a rock concert, a platform with a simple dance floor is enough. Therefore, the latter are often organized in sports arenas or assembly halls. Music lovers will rarely deny themselves the pleasure of attending a concert of their favorite band just because it takes place in an “inconvenient” institution in their opinion, but otherwise the consumer can draw a lot of conclusions only from where the event takes place.
IN Lately events held in clubs have become very popular, and this option is attractive to listeners, as a rule, the musicians themselves like it, and the organizer greatly simplifies the work, because in clubs, unlike the same sports arenas, there are already lighting and sound equipment. And therefore, the increased cost of renting a club for one evening is compensated by the absence of the need to rent part of the equipment. Moreover, many concerts are held on weekdays (when the club does not work or works in a slightly different format, a bar, for example) and therefore it is much easier to negotiate a discount.
Ready-made ideas for your business
The cost of sites varies greatly and depends on many factors. The most important thing is the location, then comes the size, format, the possibilities of additional equipment, the popularity of the place. All this should be taken into account by the organizer, and this is all interesting for producers and musicians. They can refuse to give a concert if there is no venue worthy in the opinion of the artists, and here we are talking primarily about profit, and not about its prestige. And the organizer himself is probably interested in the arena bringing as much more money why so many famous musicians they don’t come to smaller cities: the point is not only that the population will not be able to buy expensive concerts, but sometimes vice versa, that there will be plenty of people who want to, but their venue will not accommodate, and its accommodation possibilities are unlikely to cover even their own expenses.
The next step is to find sponsors for your event. At this stage, there are many options for cooperation, up to the fact that the sponsors independently conduct an advertising campaign (though only in the channels available to them) and supply the organizer with the necessary capacities: printing house, equipment, personnel, ticket distribution. In principle, any partner can act as a sponsor, except for the musicians themselves with their producer or label. A rare sponsor gives money directly to the organization, usually it is a barter, when some kind of assistance is provided for the placement of their logo, the message about the sponsor at the event and the conduct of promotions.
Sometimes it is even more beneficial for the organizer, because the sponsor has the opportunity to avoid using third-party companies, and then the costs are reduced due to the partner's advertising. Sponsor logos are usually placed on posters and banners - this is almost always required condition cooperation. With a successful mutual settlement, sponsorship can turn out to be very good savings or obtaining additional funds. True, when organizing concerts of little-known bands or just a concert that is not very popular with the population, some companies that are good in terms of sponsorship may refuse to cooperate or set very unfavorable conditions.
Sponsors will have to sell the future event, and their main criterion, as a rule, for them is the number of visitors. In addition, serious requirements are placed on the advertising campaign itself; but it should be large enough and for the benefit of the organizer. The most common, though a little outdated, but still effective method advertising - posting posters on specially provided places and placing banners around the city. This is usually done by advertising agencies that have sufficient connections and cooperation agreements to provide information about the upcoming event throughout the city. Still, personal posting of posters is already being gradually replaced by more advanced and modern methods. If you have your own website, then, of course, it is worth posting information on it, although the organizer’s website is usually his business card for partners, and not for concert visitors, for them all information about the event is posted on their portal by the ticket distributor.
Ready-made ideas for your business
Next, you should negotiate with companies that are ready to rent and supply lighting and sound equipment. As already noted, some venues themselves have it, in some (for example, in themed clubs) everything is usually ready for any concert - come and play. But more often you have to find companies that rent equipment, negotiate the delivery, installation and subsequent removal. The equipment itself is paid either in packages (that is, for example, a complete set for a jazz concert), or ordered separately, and the rental of each device is paid separately. In addition to the standard light, you can get hold of laser, fiery or some other spectacular show(and you will have to hire the appropriate workers), and the sound is selected depending on the genre and features of the game (and even the concert itself) of the musicians. So, Symphony Orchestra plays live, but a rock band will require amplifiers, sophisticated electronics, drum set, bringing with them only guitars (and even then not always). Therefore, already at this stage, it is necessary to have not only a contract concluded with the group or their producer, but also to discuss the exact concept of the event.
The next step is to find a ticket distributor. Some companies even combine this activity - the distribution of tickets and the organization of concerts, but strictly speaking these are completely different companies. It is practically impossible to sell a large number of tickets without having all the possibilities, which is why an agreement is concluded with a company that will ensure the sale of concert tickets for a commission. You will have to cooperate very closely with this office, because it will partially take over the responsibilities in conducting advertising, it will be she who will accept money for tickets, which means that special demands must be made from her strict accountability. It will not work to sell tickets only at the box office of the site (which may not be available), we need a well-established scheme.
Negotiations with the musicians themselves take place either personally or through their producer - this is always the case, if there is one. A promoted group will make a huge amount of demands on their visit to a particular city, they need a hotel, food, and props. Usually it is brought immediately to the site, where all the preparations take place in a few hours (less than a day). Thus, in addition to agreements with many companies that provide the event, you will have to agree with organizations that will provide services to the musicians themselves, and this is a prerequisite for artists before visiting the city - so that everything is arranged by the organizer himself. Thus, such a scheme usually involves a huge number of enterprises, between which the organizer runs and tries to launch this rather cumbersome scheme.
It is better to start with little-known groups, acting as a replacement for the producer for them, but in this case it is optimal to find several young talented groups and arrange either a combined concert (that is, including several teams similar in genre) or a local festival. True, in the latter case, sometimes the bet is not on the sale of tickets (and admission may even be free), but on the sale additional services at the festival. It comes down to the fact that the organizer simply rents out places at the festival to sellers who profit from the large number of people in one place. Many novice teams are sometimes ready to speak only for an idea, wanting to make themselves known to the world, and do not require any part of the proceeds from the organizer. But here, too, he takes a big risk, organizing an event that no one will probably come to (usually, of course, friends and relatives invited by the musicians themselves come, but this does not save the situation). It’s worth starting with very local events, when you don’t have to risk large amounts of money and there is an opportunity, if not to make a profit, then at least to gain experience.
A lot of time will pass before it will be possible to work individually for each team at its suggestion; usually eminent musicians work only with big players who can as soon as possible organize an event (and sometimes even an entire tour), raise a lot of money and start selling a few months before the concert. Beginners in this case are not taken into account. Festivals, in the usual sense of the word, can be full-fledged if they are located in a convenient place, surrounded by the necessary infrastructure, are interesting for visitors, and a sufficient number of people perform at them. famous teams. Events designed for many days are usually beyond the power of a novice player; but come up with your own new format no one forbids.
The business of organizing concerts is sure to be very difficult at first, and for a long time you will have to work for the idea yourself, investing your strength (and sometimes money) just to earn a name for yourself. However, in this case, there are quite a lot of prospects, because, having managed to establish an organization ideally at all stages, you can successfully compete even with well-known companies, which, it is possible, have shortcomings in one area or another.
Typically, spin own creativity takes not less strength than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how creative people in your direction did it, for whom it really helped. After all, you don’t want the works created on the wave of wonderful feelings and lovingly improved by labors to gather dust on a shelf or in a drawer.
One spirit will not be full
The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.
Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.
Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. Can be done as solo concert, and joint with some well-known or the same beginner group.
Where to begin?
In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.
It is necessary to consider the type of event: it will be solo performance or a festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.
First steps towards the goal
Let's say you already have a rough idea of what the upcoming event will be like, you can organize a concert in a club or at open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.
How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. It's either a fee that you share with them, or others interesting conditions. If you are on the same level, it will be a mutually beneficial transaction, in which both the costs with liability and the profits can be divided equally.
If you really are not very experienced yet and are thinking about how to organize a concert, it is better to gather musicians who can hook you more not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be known in your city, but they are not big stars on the national stage. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.
Specify the place and time
How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. There, most likely, you will find all necessary information. You need to talk with the administration about the place where the event will be held. Also important details are the fee, the form of payment, the requirements for speakers. The date must be agreed in advance. It is advisable to prepay in advance to avoid force majeure.
The location must be chosen very carefully. Study everything carefully possible options, find out how much you will need to pay for the rent, how many people will be able to come there, whether the transport interchange will be convenient. Ideally, if there are bus stops, fixed-route taxis or metro nearby. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.
Get support
How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.
You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.
The concert agency offers its assistance to the organizers corporate events, banquets, city-wide celebrations, when customers want to see their favorite artist at their celebration.Concert organizations are responsible for the following:
- booking musical groups and artists, as well as confirmation of the date of the concert
- support, support technical support, rider, security, hotel booking
- coordination of all working nuances on the site.
Choosing an agency for a concert event
About successful work agency first of all says his name. If its name is on everyone's lips, then these professionals can be safely entrusted with the organization of their event.You should carefully study the list of concerts held. A good agency usually cooperates with domestic and foreign performers different musical genres and trends, and holds events for both young people and older audiences.
Payment for services should not exceed reasonable limits. Unscrupulous agencies have a habit of increasing their fees by arranging an artist's performance at a wedding, banquet, or private party.
You can find all this information on the site, which contains the most popular concert agencies in Moscow, St. Petersburg, Krasnodar, Khabarovsk, Kharkov and many other cities. On the personal page of each member of our catalog there are photo and video materials covering his activities, and previous customers have the opportunity to leave their recommendations for future customers there. Contacting agency administrators is quite simple. You should fill in the fields with contact information and send the application to the candidate. In the near future you will be contacted to discuss all the details of cooperation.
A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start young specialist, about the most difficult thing in the work of the organizer and about success in the concert field.
FIRST EXPERIENCE
WHERE TO START?
STAGES OF WORK
ABOUT VERSATILITY
ABOUT ADVERTISING
THE MOST DIFFICULT
The need to be constantly involved in the process. It is impossible to open a pr-company and not follow it. You must always keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.
Control all stages of preparation at the same time. Gathering an audience is also not always an easy task. The best option when the musician is scheduled to release a record, premiere a song or shoot a video. Collaborations with other artists, synthesis different types art also attracts people.
WOMAN OR MALE PROFESSION
This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.
It's definitely hard physically. Personal life suffers a lot. There are emotional breakdowns, physical exhaustion and overstrain. I tend to think that this profession is more masculine.
SELECTION OF ARTISTS
Even in the "kvartir" we held children's birthdays, and then I immediately realized for myself that I would not seriously take on this type of event. But everything can change. I don't do weddings or corporate events.
I will not take under my wing an artist whose music, relatively speaking, I do not listen to in the car. You need to burn with what you are doing, otherwise the result will be appropriate.
I practice a personal approach. I cannot work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is music that promotes violence, has political overtones or carries an aggressive emotional message.
YEAR OF WORK
I'm not very good example. If I'm interested, I jump into battle without hesitation. Often I began to think about the fact that sometimes you need to be able to stop and carefully approach the choice of artists with whom I begin to work. Much depends on the format of the event, its duration, the number of participants.
This is influenced by the number of projects that you are working on at the moment. After all, each performer can have 3 and more gigs per month. If I represent the site, then, of course, we are talking about almost daily performances, the responsibility for which is on you. This is a continuous work with musicians.
CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?
EDUCATIONAL ACTIVITIES
I realized that I love teaching. The music market has changed a lot due to the economic situation. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this young bands need management. Now I give a lot of lectures and seminars not only in St. Petersburg and Moscow, I speak at forums. An online course was born in my head, which, in my opinion, will allow you to get necessary knowledge, take an artist and start working with him.
as such educational projects I don't have one yet, but I plan to. In February, together with the BM50 art space, we will launch a project for future organizers of cultural events.
I am a fan and electronic music. Last year we held an experimental music festival. In addition, I work with non-profit festival of short films Potential is one of the few in Russia who accepts not finished films, but selects best scenarios(or synopses) and allocate a budget for filming.
WORK IN THE FIELD OF MUSIC
And where without it! Music is associated with the feeling of happiness. We make people happy!
This is my life! I can't imagine working in any other field. Music is a living sphere, and from the people who surround me, colleagues and friends, I get an incredible boost of energy.
ABOUT PERSPECTIVES
For example, at the Roof Music Fest, which represents all musical directions, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.
Jazz began to attract more people, but not all bands that include the concept of "jazz" in the description of their repertoire are. It is clear that this has become a trend. There is an audience that loves "refined" jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps to expand the audience.
ABOUT SUCCESS
From a technical point of view, this is the quality of the sound, the audience and its quantity, the reaction of the public to the concert, the work of the artist. But there is also an intangible criterion - this is the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be caught. For this we are working.
For me, the emotional component is important, how happy people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret that they came, they do not spend the whole concert in conversations or in a bar, but when they give part of themselves and their time to the artist.
PROFESSIONAL MOTTO
Need to take risks! When you make a call, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.
For me, loving my job means putting my soul into it. Without a soul, a successful project will not work. In every case that I undertake, you can see me.
