What does it take to open a dance studio? Which dance school is better to open? What OKVED code to indicate when registering a dance school

With the growing popularity of various dance shows, as well as the desire of people to be active and healthy lifestyle life, the demand for dance lessons is on the rise.

Dance school lessons will be needed for a couple of newlyweds to perfect their first dance at a wedding, for children to develop plasticity, as well as for all people who want to keep themselves in good physical shape. Attending a dance school is a great way to spend time with friends and make new acquaintances.

Dance training is experiencing a modern renaissance - and this creates excellent opportunities for entrepreneurs.

It goes without saying that if you are thinking of opening a dance school, then some experience in this will not be superfluous. However, this does not necessarily mean that you have to be a master of sports or have professional awards.

Love for dance is a must, but love for people is also necessary - you need to have a lot of patience to teach.

Of course, as a dance school owner, you don't have to teach yourself. However, in the early stages it is not only cost effective, but it good way Get to know your customers and hone your communication skills. It can also come in handy if you need to replace one of your teachers.

Although the organization of a dance school is mainly about communication, it will also require organizational skills. The social aspect is only one part of your business. You can teach 15 hours of dance a week but spend another 50-70 doing administrative work.

Organization and planning

The first question to be answered is what dances will you teach? However, you don't have to limit yourself to only those styles that you know personally. You can always hire a teacher who is knowledgeable about a particular style of dance and thereby expand the choice for your clients.

Analyze what trends in dance are now in fashion? What are your clients interested in? The modern dance trend is social dance, or simply put, “dances for everyone”. The idea is simple - adults who consider themselves clumsy, but want to dance, come to class, and after three weeks they themselves are shocked by the results. If dance school teachers have the talent to teach dance to people who have problems with coordination, self-esteem, rhythm or hearing, then the success of this school is guaranteed.

Think also about who you would like to teach - children or adults. All of this will help you define your target market.

If there is, then you will understand that there is a demand for these services. Then you have to evaluate if there is room for some healthy competition.

Carefully study your competitors and ask yourself: can I do better?

You can also test the feasibility of opening a dance school in the area by offering short courses of lessons - for example, at a local gym.

In order to open a dance school, you do not need any licenses and permits, if you do not plan to issue diplomas. Need to issue entity or an individual entrepreneur, as well as choose a taxation system.

Recruitment

When opening a dance school, you need to pay special attention to the selection of staff. Often clients choose one or another dance studio solely because of a particular teacher. When choosing teachers, be guided not only by his dancing skills, but also by his personal qualities.

The ability to get along with people and patience are equally important. Comfortable psychological atmosphere during classes and individual approach to each student will make your school successful.

Advertising and marketing

Your main marketing campaign will be the name you have chosen for the school. The name should be sonorous and memorable, and also not be similar to the names of your competitors.

Think about where your business might be in five or ten years and try to pick a name that allows you to expand. It is better to choose a more universal name, which would not be limited to some kind of dance style, etc.

When planning to open a dance school, you should make a website for it, which would have information about the school and photos.

A good marketing strategy that will help you get the first customers to your dance school is by offering discounts and posting these offers through sites such as Groupon.

Another way to increase awareness of your business is to organize days open doors where potential customers can see what your students have learned. You can talk a lot about your dance school, but as they say, actions speak louder than words.

To attract more interested students, make the first lesson free. It will be easier for people to decide to go to your school if the introductory lesson is free.

Running such a type of business as a dance school can become not only a bright and interesting occupation for life, but also a full-fledged commercial project that brings regular income to its owner.

First of all, you need to choose which dance classes will be taught at your school. When choosing dance directions, attention should be paid to modern dances, street dances, as well as social dances.

Modern dancing- tectonics, go-go, strip-dance, pole-dance, jazz-funk, etc.

street dancing- break-dance, hip-hop, house, street-dance, etc.

social dances- salsa, bachata, reggaeton, rumba, brazilian zouk, rueda, merengue, etc.

Initially, a dance school can be created as a highly specialized one (for example, only in paired social dances) or a general one. It depends not so much on the general demand of the population, but on the qualifications of the teachers who will work in your school.

It is better to attract well-known and talented teachers in similar areas and position the school as a specialized one. This, in turn, will increase the average check, since a narrow specialization implies the acquisition of deeper skills.

The reputation of a school is closely related to the reputation of the teachers working in it. Therefore, in order for teachers to be attentive to students in the group and constantly improve the quality of teaching, it is necessary to maintain healthy competition in the team. This is achieved by increasing the percentage of sales when recruiting a certain amount person to the group.

This business plan considers the opening of a school social dancing.

The dance school can be developed in two ways:

1. The presence of one large center with 2 - 3 halls;
2. Development of a branch network in different districts of the city.

In the first case, coverage target audience somewhat less, but there are significant savings in administrative costs.

However, no matter what development path you choose, the first hall should be rented in the city center in close proximity to the metro station and public transport stops.

The full equipment of the dance hall consists of two fully mirrored walls, choreographic machines, musical equipment, air conditioning, and stretching mats. For specific dance directions, the installation of additional equipment is required. For example, for a lesson in direction of pole-dance need a pylon (pole). In this example of opening a social dance school, no additional equipment is needed.

The dance school business has a pronounced seasonal character. As a rule, the maximum demand is reached during the period from September to December and from February to May. During the summer months, people prefer to spend more free time in nature or go on vacation. As a result, demand drops sharply.

In winter, demand also decreases by 20-30% due to long holidays and school/student holidays.

The amount of initial investment is 460 000 rubles.

The break-even point is reached in the first month of work.

The payback period is from 8 months.

2. Description of the business, product or service

Dance school is a type of business in the field additional education and leisure. You provide clients with the opportunity to learn how to dance in a specially equipped hall under the guidance of an experienced professional. It does not matter the level of training and age of the student. Groups are divided according to the degree of skill. However, as a rule, children and the elderly are engaged in separate groups.

In the considered school of social dances, lessons are presented in the following areas:

The number of groups for each direction is determined depending on the demand for this species dance and the level of preparation of the group. As a rule, over time, 3 groups are formed in each direction: beginner, continuing and senior.

At the dance school there is an opportunity to study both in a group and in individual lessons. The main difference lies in the cost. Individual training costs 2.5-3 times more. For each type of training, you can purchase both a separate lesson and a subscription. The Standard Membership is valid for one month and includes either 4 or 8 lessons. The subscription is nominal in nature and applies only to the person for whom it is registered.

A complete list of services with an indication of the cost you can see in the table:

All subscriptions, except for the universal one, apply only to one direction of dance and are assigned to a specific teacher. This is a necessary measure in order for the group to have a permanent composition and develop steadily. A universal subscription is an opportunity to attend 8 classes within one month in any direction and with any teacher. The only limitation is the student's level physical training groups.

A travel pass is valid for 2 months and applies to one dance direction. At a cost, such a subscription is more expensive than a group one, but cheaper than 8 one-time classes. That is, if a client is forced to go on a business trip for work, then he does not lose his classes, and the school retains the client.

If a student regularly attends classes during a month, then he can purchase a subscription for the next month with a 10% discount. If a client brings a friend who buys a subscription, he (the client) receives a 15% discount.

This flexible payment system allows you to retain customers and increases demand for services.

3. Description of the market

Target audience of the dance school

The target audience of a dance school can be very diverse. Everyone loves to dance: children, adults, and even the elderly. Therefore, a more detailed definition of your audience will directly depend on what areas of dance you will develop in your school.

For example, if for such directions as belly-dance or pole-dance the target audience will be unmarried girls from 18 to 30 years old. And break-dance classes are mostly attended by young guys aged 15 to 25.

For a social dance school, the target audience would be described as follows:

Men and women aged 20 to 35 years. As a rule, these are already working people who are not married. 80% of dancers are in search of a "second half". In addition, these people are open to communication and well socially adapted. The main purpose of visiting dance classes is to take a break from work and at home, to plunge into the holiday atmosphere. They are loyal to the design and equipment of the hall. For them, the main thing is the communication that takes place within the group. An important criterion for finding a school is location, contingent, regular dance parties.

Based on the described criteria, we can conclude that the main attention in the service should be directed to establishing "friendly" relations with the client. Educators should devote extra time to holding activities that promote team building - holding weekly parties and organizing outdoor events. As for the external positioning of the dance school for potential clients, a friendly, well-organized team, consisting of both beginner students and experienced teachers, will stand out as the main advantage.

Competitor analysis

Competitive advantage dance schools

4. Sales and Marketing

5. Production plan

Any entrepreneurial activity it is necessary to start with the state registration of the organization. Opening a dance school optimal solution will register as individual entrepreneur. The indicated OKVED code is 92.34.2. Activities of dance floors, discos, dance schools. The taxation system used is the simplified tax system (6% of income). Since IP provides services to the public, then cash machine not needed, issuing forms is enough strict accountability(BSO).

After registration, you need to choose a room for the school. The room should consist of a main hall, two dressing rooms - separately for men and women, a bathroom, a reception room (reception), a staff room. The hall must be at least 50 sq.m., have a rectangular or square shape and even walls. Thus, the rented premises must be at least 100 sq.m.

Location selection criteria:

• City center;
• Proximity to transport interchanges, metro stations and bus stops;
• Availability of parking.

1. Wooden flooring (parquet or laminate);
2. Large mirrors on the surface of two walls;
3. Good lighting;
4. Floor mats, water cooler.

A reception desk is installed in the reception area, 3-4 chairs for clients. There are benches and lockers in the locker rooms. The staff room is equipped with a table, chairs, wardrobe. This is a place for teachers to relax.

While you are setting up your work space, you need to start looking for teachers. You can search for them in online mode browsing famous websites dance schools your city, and then the personal pages of teachers in in social networks. You can look for employees at dance forums and festivals, at master classes in areas of interest. However, be prepared for the fact that all experienced and in-demand teachers are already working. You need to not only analyze the market and identify the best dance gurus, but also offer them more profitable terms cooperation. You will have to use all organizational skills to create a close-knit team of professionals.

After you have formed a staff of workers, you can begin to conduct the first trial lessons, after which you will sell subscriptions and form the first groups of students. In parallel, disseminate information about your school on the Internet and in print format.

6. Organizational structure

To get started dance studio it will be enough for you to work 3 teachers on different directions. In addition, to work with clients, you need to hire an administrator. Since the flow of customers will be small at first, the school will fully function only in the evenings on weekdays and during the daytime on weekends.

For the well-coordinated work of the team, you need to write down detailed job descriptions for each employee. Before starting work at the school, each employee must pass an exam in knowledge of their job description, and general rules interactions between employees within the framework of the current organizational structure schools.

Administrator

Administrator duties include:

1. The opening of the hall half an hour before the start of the lesson;
2. Checking the working condition of musical equipment;
3. Checking the condition of the premises (cleanliness of the hall, availability of additional equipment);
4. Pre-registration of clients for classes;
5. Maintaining a client base;
6. Meeting students, familiarizing everyone with the rules of the dance school;
7. Sale of subscriptions and acceptance of payment;
8. Accounting for class attendance, maintaining the rating of teachers;
9. Drawing up a schedule of classes for each month, taking into account the wishes of clients;
10. Answering calls, consulting on all school services and work schedule;
11. Looking for new clients;
12. Cleaning the room after class
13. Closing of the dance hall.

Depending on the number of employees in the administrator position, the schedule and rules of the work of your school, the items of the job description will change. However, even before starting work, you must make sure that the applicant for the vacancy is familiar with all the responsibilities, since it is the studio administrator who is the face of your school for each client.

The salary for an administrator consists of a fixed and percentage part (7,000 rubles + 3% of the amount of revenue). The administrator's work schedule also depends on the workload of the studio. As a rule, the administrator works from Mon. by Fri. afternoons and full day Saturdays.

Teacher

Dance instructor responsibilities include:

1. Timely start of each lesson;
2. Familiarize students with safety at the beginning of each lesson;
3. Maintaining order in the hall during the lesson;
4. Individual approach to each student - control of achievements and consultation on any issue that concerns classes in this area of ​​dance;
5. Continuous independent professional development in the chosen area of ​​teaching;
6. Improving the reputation and expanding the base of regular students.

The teacher's salary depends on the number of students in the group and is determined as follows:

Thus, each teacher is personally interested in increasing the number of people in the group and developing the demand for the dance school.

If the teacher himself comes with his client base, then you can offer him to pay for the rent of the hall (300-500 rubles per hour) and 30% of the amount of revenue from the classes of this teacher. The teacher's work schedule is flexible. In fact, he is only at school a few hours a week.

Director

Salary fund

*Note - the payment of the teacher depends on the hours of work. In 1 and 2 months of work, there are about 7 classes per week per teacher. The maximum rate is 500 rubles per hour.

7. Financial plan

The most costly in opening a dance school is the equipment of the dance hall. This item of expenditure accounts for at least 262,000 rubles. total amount investment is 460,000 rubles.

Investments in the opening of a dance school

*Note - office expenses are considered, as well as expenses for hosting dance parties and other events

Dance school income

The income of the dance school depends on the number of subscriptions sold per month. At the same time, the number of classes may not increase, since initially the groups are only half filled. Then, after the number of students in one group becomes more than 15 people, the next group is formed.

Dancing - popular view sport, which for some remains part of a hobby, and some devote their whole lives to this. IN major cities more and more specialized studios are being opened where anyone can relax and get a charge of pleasure. Dance courses are so popular that it can be a good income and even. How to open a dance school from scratch? Few people know about it.

Dance school profitability

before submitting the relevant documentation. Everything should be well thought out. In order not to be distracted from the thought process for cooking, you can.

Of course, a dance school as a business can be a good source of profit. It is impossible not to take into account the disadvantages of such an event. To understand the pros and cons of this business, you should look at the table.

The dance school is an interesting entrepreneur who wants to receive a stable income from their business. The studio pays off within a year, but you need to be attentive to the teachers of the institution.

Documentation of business

In an ordinary dance studio they do not issue diplomas, so no licenses are needed for dancing. educational activities. Any entrepreneur must register to open a business. Before you open a dance school, you have to register as an individual entrepreneur. The action can be completed if you plan to rent a small room (up to 80 sq.m.). This option is suitable for dance teachers who wish to open their own business. To open a sole proprietorship, the following documents are required:

• photocopies of all pages of the passport;
• a receipt confirming the payment of the state fee;
• an application in the appropriate form with the seals of a notary.

If a person wants to understand how to open a large format dance school or organize it, then it is better to create an LLC. To do this, you need to prepare a package of documents:

• application in the form, confirmation of the authorized capital;
• receipt paid at the bank;
• charter of LLC;
• copies of passports of all founders, certified by a notary.

OKVED dance schools 92.34.2 - activities of dance floors, discos, dance schools. In this case, it is not necessary to use a cash register, it is enough to keep strict reporting forms.

Dance school room

Before you open a dance school, you have to acquire a platform. The success of the entire business depends on a well-chosen premises. Here are the main points to which attention should be paid to the future owner of a dance establishment:

• ventilation - if the studio is stuffy and the clients feel uncomfortable, they will stop attending this school;
• locker rooms and shower rooms - important point, as people need to put themselves in order after intensive training;
• the presence of mirrored walls and high-quality flooring;
• good lighting and air conditioning in every room.

Buy or rent a space? This question is asked by everyone who is faced with the opening of such a business. According to experts, it is profitable to acquire ownership only of premises with an area of ​​​​less than 150 square meters. meters. In other cases, it is better to conclude a lease agreement for several years in advance.

Studio Promotion

A competent business organization will allow you to receive a stable monthly profit in the amount of 100,000-200,000 rubles. The following factors strongly influence profit:

1. Competitiveness- it is difficult for beginner schools to reach a stable income, since the client base is small. In this case, franchises are well justified. famous studios dancing.
2. Location- also a decisive indicator, since people are not ready to go to the outskirts of the city to learn a waltz or modern dance.
3. Diversity dance programs - everyone wants to choose, so it is necessary to staff the staff of teachers as much as possible, focusing on popular types of dances.
4. Organization of the process- you need to create a friendly environment, hold some kind of meetings of students, offer participation in competitions and conduct special classes at outdoors. People should look forward to visiting a dance school.
5. Advertising company- the main focus is better to do on the Internet resources. Colorful virtual banners in thematic blogs are sure to bring potential customers. It is also relevant to contact some popular blogger and give him a monthly subscription with the condition of reviewing the school in a positive way.

Of course, all this requires a lot of time and effort if you want to get a good result in a good monetary value. Another great idea is to purchase a franchise for a dance school.

Dancing is good for health, contributes to harmony and well-being, and finally, it is just pleasant and interesting activity so their popularity is growing day by day. But in order to shine at a party or at a disco with intricate pas, you need not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel ready to start a new exciting business, it's time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly beginner dancers will be taught in your school, that is, decide on the dance direction. It is not at all necessary to choose one thing at all: classical ballroom dancing, popular today salsa and Eastern dance. The choice depends on several factors:

• demand: what exactly your target audience needs, what dances are in fashion now;
• competition: what existing schools in your city offer students;
• opportunities: good teachers of which direction you already have in mind
• your personal preferences.

Now another popular direction has appeared, which, in terms of mass, can compete with the most popular dance genres - “Dances for All”. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each of the dance schools usually offers its own unique program "for everyone", which includes basic elements the most popular modern trends. It is this direction, with proper popularization and advertising, that attracts most of the students to dance schools: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), choosing one of the directions for themselves.

The choice of premises for the dance school

Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the room, and they are quite strict:

• its size must be at least 80 square meters;
• the classroom must be equipped with a high-quality ventilation and air conditioning system;
• for dancing in the hall, you need large - full-wall - mirrors and ballet machines;
• adjoining premises are required: men's and women's locker rooms, with an area of ​​15 sq.m. each;
• showers are needed in locker rooms;
• one more room - the foyer, where the reception desk will be located;
• you also need a rest room with upholstered furniture, its size must be at least 20 square meters. meters.

Similar rooms can be found in fitness centers, you can also look for a suitable room in the houses of culture.

A more complicated and costly option is to equip such a hall on your own: purchase a room of a suitable size and remake it in accordance with your needs. But you need to keep in mind that the costs in this case will be considerable: if the room has not been dancing before, most likely you will have to change the flooring and equip the hall with mirrors. Together with the redecoration of the rest of the premises, the possible redevelopment, all this can turn out to be an expensive project.

Choosing a location for a dance school

Not only the technical parameters and the interior of the premises for the dance school are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area, each of them will have its own clients, since both solutions have their advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore it will be possible to install more high prices. Large advertising costs will not be needed: a bright sign and announcements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.

But this location has its downsides. The first and main one is the high rent, which will "eat up" a large part of the high cost of education. If the city is quite large, then traffic jams can regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center are likely to prefer a dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the center, you can expect relatively low rent. Another undoubted plus is that there will be more housewives among the visitors, who will prefer not to work out in the “busy” evening time, but during the day, when the halls are often empty. Due to this, the permeability of the hall will increase. The competition here will not be high - there are usually few dance schools in such areas, but, of course, before choosing a room, you should make sure that there are no such establishments nearby.

The disadvantages of this location include a small number of students, especially at first: ballrooms on the outskirts are rarely crowded; lower than in the center, the cost of classes and the need to invest in advertising, hold various promotions to attract customers.

Recruitment

However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. They come to such a teacher again and again, their classes are recommended to friends, so good teachers dancing is the golden fund of your school.

In order for the hall not to be empty, we need 4–6 teachers who will work according to the schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the room you need to hire a cleaning lady.

Calculate income and expenses

Like any other business, you need to start organizing a dance school with a detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles ( we are talking about groups). Those who need individual lessons with teachers, as a rule, pay more - 700-1000 rubles per hour.

As a rule, 10-15 people are engaged in each group. The most demanded time is in the evening, from 17:00 to 22 or even 23:00. However, it may also be popular morning groups, which are enjoyed by housewives and people with a free work schedule. In the morning, private lessons are usually scheduled.

In order for the dance studio to pay off and generate income, at least 5 groups must work there per day.

The costs of opening a dance studio school can be as follows:

• Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent of the premises exceeds this amount, there is a risk that the school may not be profitable.
• The cost of salaries to employees will be about 120,000 per month. fixed wage usually at administrators and cleaners. Dance teachers, as a rule, receive a percentage of the subscriptions sold.
• The cost of equipment (mirrors, machines, flooring) - 80-100 thousand rubles. If you take a room already equipped for a ballroom, these costs can be avoided.
• Investments in advertising - about 30 thousand.

Thus, the income of a dance studio can be 100-150 thousand rubles a month, so the funds spent on organizing a business will return quite quickly.

Company registration

To establish a dance school, it is enough to register as a tax system, preference must be given or (if possible). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but if you organize and repair your own, you will need to obtain special permits to open a school in it from the city administration, Fire Department and SES.

Advertising and promotion

Whether or not it is worth investing in advertising of your establishment is a question that every entrepreneur is looking for the answer to himself. At first, of course, you will have to do this. Of course, they will bring some “their” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio, then announcements and distribution of leaflets in public places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you offer something exclusive, something that has not yet been in the city and you expect that they will come to you from any area for the “novelty”.

You definitely need a website for a dance school, or at least your own pages on city portals: now more and more often the question of where to go to study, including dancing, is being asked search engines. And it will be very useful if information about your studio appears in the top lines of the search.

Another interesting way draw attention to the project dance evenings where students can prove themselves and show new skills, and just spend time with pleasure. Others will definitely have a desire to “learn the same way”, and the studio will have new students.

Organizing a dance school is more troublesome than costly. So for a person who understands dance directions and is able to work with creative people, this could be a great opportunity to organize profitable business with minimal investment.

Parents are interested in early development children. Training centers and dance studios cater to the needs of young moms and dads. Children with whom they began to engage in movement earlier are ahead of their peers, have good coordination, speech and thinking. This is the largest student population.

Young people come to the studio to dance consciously. For them, modern types are becoming more relevant - strip dance, hip-hop, pylon, twerk, oriental dances. Very often, girls who have finished playing sports, in particular gymnastics, want to continue developing in this direction. The most suitable would be acrobatics on the pylon.

Classes in ballroom or sports dancing are conducive to communication. Young guys and boys are interested in meeting girls, so for them the dance studio is one of the ways to start communication.

The goal of the studio is to give an opportunity to all age categories to express themselves in dancing.

Toddlers, schoolchildren, adults - everyone has the opportunity to engage. According to statistics, the most interested in visiting educational and developmental institutions are schoolchildren. More time is allocated for this category in the studio's working hours.

Toddlers do not make decisions on their own - they are led by their parents or grandmothers. Since there are fewer conscientious, concerned parents, and sometimes they are busy or working, it is better to choose the morning time for young children.

In the presence of advertising that in this studio they work with adults on modern trends, you can attract enough large group those who want to dance, and at the same time have fun, because choreography is not only learning, but also the ability to move freely to the music.

Preliminary assessment of the work of the studio

Estimated work of the studio - from 10.00 to 22.00. Total - 12 hours a day, 6 days a week. In order to ensure the full and uniform loading of the hall, it was decided to distribute children's and adult groups for morning, afternoon and evening.

Children preschool age will visit the dance hall from 10.00 am to 13.00. Further time for schoolchildren: from 13.00 to 19.00. Evening time for adults: from 19.00 to 22.00.

Students need to be challenged to achieve results. The level of ambition has been formed, efforts are required on the part of children and teachers. Therefore, 2 hours of work in the hall can benefit both children and the organizers of the dance studio.

Adults are the most active audience. 1.5 hours is enough for practice. No longer recommended as many plan to visit the studio after work. Heavy workloads can affect health.

Financial investment in a dance studio project

In order to require a minimum investment on initial stage. In the case of a dance studio, this is the preparation of the premises, the repair and purchase of equipment. The second stage will be registration of activities in tax service. Starting work comes with new costs - the fee for public utilities, employee salaries. For the speedy promotion of the dance studio, advertising is needed.

Premises for rent

If you plan to open a hall in, you should find at least 100 sq. m area. Perfect option- 150 sq. m. The specifics of the ballroom, classical choreography and contempa implies the presence of free space for jumping, acrobatics and pair work. Hip-hop, break and oriental dances need less space.

The room should have a dressing room, shower, toilet and room for staff. That's another 100 meters.

For correct operation and comfort of visitors, 250 sq. m of total area.

At an average cost square meter 30 rubles / month rent will cost 7,500 rubles per month.

Repair and installation of equipment

The most costly process. It requires responsibility and high-quality implementation, as it is planned to carry out long-term work with a large number of visitors.

Repair. Painting walls, ceilings, laying parquet boards, preparing showers, toilets and staff rooms.

The specifics of the dance studio implies the presence of parquet. It is smooth, non-slippery and durable. The purchase of a parquet board for the hall will cost approximately 345,000 rubles (working area multiplied by the price per square meter of parquet board). Glue for styling - wholesale 200,000 rubles. Lacquer coating 100 l - 300,000 rubles. Remuneration of workers - 137,000 rubles. Total - parquet will cost an average of 982,000 rubles.

Shower area 6 sq. m and a height of 3 meters will require the installation of ceramic tiles on the walls and floor, the purchase of sanitary equipment - a pallet, a shower faucet, clothes hangers. Toilets - tiles, toilets, faucets. All together - 800,000 rubles.

Wall paint, primer, tools - 300,000 rubles.

Staff room: whitewashing and furniture - 400,000 rubles.

– a wooden ballet machine, mirrors, a pylon, wooden benches for relaxing during breaks, a music center for modern dance, piano for scoring classical dance. Table and chair for the head. In the locker rooms there are individual wardrobes for visitors, benches, chairs for expecting parents.

The machine and benches can be ordered in the carpentry workshop. It will be cheaper than buying in a specialized store. With materials and work - 400,000 rubles.

Purchase and installation of mirrors with minimal costs - 90,000 rubles.

It is better to buy a pylon with a podium, it does not require additional fasteners. At average prices - 60,000 rubles.

Music center - 75,000 rubles. It is better to buy a quality item right away than to repair it often.

piano. It is more convenient for the teacher to work with children to the accompaniment. If you count on ballet specialization, then an inexpensive instrument will cost about 20,000 rubles.

Individual wardrobes for children. Based on one group, a maximum of 30 pieces is 80,000 rubles.

Furniture - chairs, a table, a closet in the staff room, as well as chandeliers, sockets, mirrors, an average of 400,000.

Total for the price: 3,907,000 rubles.

Repairs can be done gradually. With minimal cost to purchase equipment, it can be outdated or used. You can also buy musical equipment in a thrift store. The main thing is that it works. To quickly open a business from scratch, it is necessary to attract investors, but in this case most of for a long time will go to those who paid for repairs and the purchase of equipment.

Staff and pay

At the beginning of the activity, the staff will have to pay salaries out of their own pocket. It is worth considering how profitable. It might be better to negotiate an hourly rate.

It is advisable to choose school teachers with universal directions who can work with any contingent. This is a kind of insurance for starting activities, while there are few visitors and advertising is working. One or two teachers in the studio can easily cope with the loads. Hiring a staff of 8 people at once is unprofitable and dangerous for personal finances. hopes for fast promotion may not be justified, workers will not wait for money and run away. At this time, advertising will bear fruit, and people will begin to come, but there are no teachers in the direction they are interested in.

There are two options: either several people work and receive hourly pay, or two teachers are constantly in the studio.

In the first case, teachers will have to allocate about 100,000 rubles a month, taking 400 rubles per hour of work. Good dance teachers do not work cheaper. In the second - to determine the rate of 40,000 for two. At the same time, save 20,000 rubles.

We need someone to clean the premises. Although, at first, with their own financial investments, they usually save on this. Subsequently, when the workload of the studio becomes greater, it makes sense to negotiate with neighboring offices to jointly hire a cleaning lady. To begin with, this expense item will be 10,000 rubles per month.

To keep records, to advise on should be your own person - an accountant. He is - Chief Accountant. It is undesirable to hire a beginner, as there are nuances in which novice specialists do not understand and will not be able to help. We need a knowledgeable person with experience in promoting a business from scratch. The salary of such a specialist will cost, by average standards, 60,000 rubles.

Total salary: 110,000 rubles per month.

State registration

Activities fall under 85 - the provision of educational services, or rather 85.41.2 - activities in the field of culture and art. Registration and registration of activities will take time and 5,000 rubles to pay the state duty.

Tax and current utility payments

The unified taxation scheme requires the payment of 6% of the amount. As long as there is no profit, it is most profitable to submit zero reporting.

Utility bills: these expenses begin immediately, as soon as the renovation of the premises has begun. In the summer, the amounts will be small, since electricity will only need to be used in the evening. Usually, a room for a dance studio is chosen with large windows, so it is advantageous to start repairs in the spring: while construction work is underway, the day increases and becomes lighter. When you need to launch visitors, and do it better in summer- you can save a lot on. As the promotion increases, profits become larger. And by autumn, you can already afford to turn on the light for a long time.

The use of water will also be consumable. Given the number of children, large sums should be expected.

Space heating in autumn, winter and spring. What kind of heating to install is up to the entrepreneur.

The approximate amount for water, electricity and heating is 100,000 rubles.

Attention! Prices for electricity and water for business facilities are higher than for the population. Therefore, the recommendation to start repairs in the spring will come in handy.

Advertising

• radio
• TV
• newspapers and other printed publications
• Internet
• among acquaintances
• advertising in transport, on stands

by the most effective means information transfers are advertising in transport, this type is handled by individual companies. You can order an A4 layout and place it on buses passing through the area of ​​​​the proposed dance studio.

In the newspaper. Posting an ad close-up grab the attention of potential customers.

Almost all drivers of taxis, minibuses, housewives listen to the radio. It makes sense to order the text for 30 seconds. It will be enough to get started.

For successful promotion of the service, it is beneficial to have your own website on the Internet. Create, fill and administer which will be a hired programmer. His salary can be estimated at 30,000 rubles.

City-wide billboard advertising is expensive, but it works effectively. You can afford to advertise at the city level if you have a good reputation and a project payback.
If the area is small and all residents know each other, then it will be easier to save on advertising. It is enough to start a rumor about a new center for children and adults.

Total investment: 4,006,000 rubles.

Calculation of payment for studio visitors

It is advisable to offer a visit by subscription. Hourly classes can be made more expensive by incentivizing customers to buy wholesale studio products.

With a full planned work schedule, the number of children in groups is 30 people. Adults - 15 people. This is the ideal option.

For children in the morning, the price of a subscription is cheaper, for schoolchildren - more expensive, for adults - extremely high.

Focusing on the average cost of lessons, a subscription for kids for 12 lessons will cost 6,000 rubles. There are 30 people in the group. One group brings 180,000 per month. One group goes 3 times a week. If you organize 2 groups of 30 people, then this is already 360,000 rubles. These are just preschoolers. The same amount is planned to be received from work with schoolchildren.

Adults can work in groups or individually. Individual sessions paid at a higher rate. will be approximately 960,000 rubles. Given the gradual recruitment of visitors, the income in the first month covers rent, advertising, taxes and staff salaries. With an increasing flow of clients, you can increase the staff of teachers, while expanding advertising.

Reducing the cost of a subscription at first will attract customers. If there are similar establishments nearby, such a marketing ploy will direct those who wish to the studio where the price is cheaper.

Business Profitability

When starting a business from scratch, it is necessary to carefully calculate the prices for real estate rental, repairs, equipment and staff salaries.

Above are the average prices for an ordinary dance studio. Elite establishments will require a budget increase of at least three times. The cost of services will increase. Not all parents will be able to pay for classes, so the contingent of visitors will be limited.

For a quick start of the institution, a full load of the premises and working hours is required.
allows you to reach income as early as the fifth month of work, subject to the presence of children in all groups of 30 people.

If expectations are not met and there are 50% fewer children in groups, it is possible to recoup the investment after 10 months of work. When the price of a subscription is halved - after 2 years. In practice, it often happens when the initial interest of consumers of services decreases and a period of stagnation sets in. To prevent such a process, it is necessary to competently organize the work of staff, especially teachers. Using the methods of attracting and retaining customers (competitions, competitions, demonstrations, filming on video with subsequent involvement of the press and television), it is possible to create good reputation dance studio.

The level of dance teaching depends on the qualifications of the teachers. Highly qualified specialists working with children raise personal self-esteem, thereby supporting the desire to come to classes and pay money for it.

Personal communication with the parents of children creates an atmosphere of trust and desire to study in this place.

Performances and TV shows also play a role in the desire to dance in this particular studio.

The following factors influence the successful development of a dance studio as a business:

• object location
• literate
• form of organization of classes
• advertising level
• teacher qualifications

Profitability may decrease depending on external circumstances, such as exchange rates, prices for building materials, real estate, changes in legislation, personal circumstances. Income from the dance studio after the return of the funds spent will be approximately 350,000 rubles.

Thus, a dance studio is considered to be sufficient, subject to a competent approach to organization and the correct selection of highly qualified personnel.

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I agree that in our time a lot of children attend various dance studios and therefore this business will definitely be profitable. It is really important to plan everything correctly and organize it so that visiting the studio is pleasant and enjoyable.

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