How to open a dance school. Calculate income and expenses

• Description of products and services
• Room selection
• Recruitment
• Marketing plan
• Financial plan
• Step by step plan to start a business
• Dance school equipment
• What documents are needed to open
• Permissions to open
• Dance teaching technology
  • • • Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school

According to the business plan, the opening of a dance school will require at least 900 thousand rubles:

• Cosmetic repairs of the premises - 100 thousand rubles.
• Arrangement of the premises (showers, flooring, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
• Sports equipment and inventory - 150 thousand rubles.
• Advertising, including the creation of a website - 100 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance directions for children and schoolchildren: ballroom dancing, disco, variety choreography, baby dance, circus gymnastics, gymnastics, classical choreography, indian dances, children's yoga, latina, hip-hop, Break-Dance. Directions for adults: Eastern dance, modern jazz, stripplast, hip-hop, strip dance, zumba, latina, solo latina, club latina, ZOUK, KIZOMBA. Classes at our school will be held both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This is the average price level that can be observed in other dance schools ah our city. According to our calculations, the organization will reach the planned revenue indicators only after 8-9 months of work. In the first months (May - July 2015) the number regular customers schools will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

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What OKVED code to indicate when registering a dance school

As an organizational form, it is planned to register an ordinary individual entrepreneurship. The OKVED code for our activities is as follows: 92.34.2 "Activity of dance floors, discos, dance schools."

What taxation system to choose for a dance school

As a taxation system, a special UTII regime was chosen - a single tax on imputed income. UTII exempts from the obligation to pay income tax, property tax and VAT. No need to install cash machine and submit monthly reports. No license is required to carry out such a business.

Room selection

It is planned to rent a room with an area of ​​156 square meters for conducting classes. This space is sufficient for holding several group classes at the same time in different rooms. Lease payments will amount to 60 thousand rubles. per month. The room complies with all safety standards, is equipped with ventilation, water supply, electricity and heating systems. Repair is not required (only cosmetic). The most important thing in the room is high ceilings, which is very important for classes of any level of complexity. The main means of preparing the dance school for the reception of visitors will be associated with the purchase of equipment and inventory. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the rest of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely, dance teachers. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not just good dancers, winners of various competitions and competitions, but real teachers. People who are able to work with people (especially with children), teach them, notice and find the reason why something does not work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Settlement with employees will be carried out according to the piecework form of remuneration or as a percentage of the proceeds from the training group of funds (30%).

Marketing plan

Our school will be located in a fairly populated residential area city, on the ground floor of an apartment building. In addition to a bright sign over the entrance to the building, after the opening, it is planned to conduct an extensive advertising campaign: make a short report for a local newspaper, distribute booklets to mailboxes, offer cooperation to schools (visit classroom meetings), create a website and a group in social networks. According to our calculations, this will allow us to form several groups of students already in the first month.

Financial plan

Fixed monthly expenses

• Rent - 60 thousand rubles.
• Utility payments - 15 thousand rubles.
• Advertising - 20 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

• Subscription for one person - 2200 rubles.
• Number of people in the group - 15
• Total number of groups - 10
• Revenue per month - 330,000 rubles.
• Payment of teachers - 30% of revenue
• Monthly income - 231,000 rubles.

How much can you earn by opening a dance school

Hence the net profit: 231,000 - 120,000 ( fixed costs) = 111,000 rubles. The profitability of the business is 48%. With such calculations of the business plan, the dance school pays off in 10 - 12 months of work (taking into account the time to promote the business).

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Everyone at least once in their life thought about starting their own business. AND dance art in this case is a perfectly acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions are of interest to many aspiring entrepreneurs.

Modern dance school: how profitable such a business can become

Naturally, every person, before starting his own business, is interested in the question of its profitability. And the dance school is a great option for those people who cannot afford a large investment.

This area gives the entrepreneur a lot of opportunities. After all, according to statistical studies, even in large cities, dance training is a non-competitive business. On the other hand, there is always a demand for such lessons. Profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the cost of opening dance studio Payback after 1-2 years.

Advantages and disadvantages of such an enterprise

Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area not too competitive and does not require too much investment, which is undoubtedly a plus.

On the other hand, there are some pitfalls that you should definitely pay attention to. Indeed, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.

In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities, and, of course, have the necessary knowledge and experience.

How to open your own dance school? What documents are needed for this?

The official registration of the enterprise, of course, is a necessary part of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in a package of necessary documents.

Fortunately, for a dance studio, the number of official papers is much less. Of course, you will need to register with tax service- it is best to do it as an individual entrepreneur and work according to a simplified taxation scheme. However, there is always the possibility of creating a limited liability company, especially if you do not work independently, but with partners.

As for everything else, you just need to comply with the requirements for the premises, in particular the rules of fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent a room in a fitness club.

Decide on the target audience and teaching style

Of course, first of all, you should decide what kind of dance style you will teach and what category of clients your school will focus on. For example, are you going to teach children or recruit an older group of clients?

Of course, classical ballroom dancing will always be in demand. But do not forget that such a dance is a pair dance, and not everyone will be able to find a partner. Therefore, it is worth making sure that the school offers this service.

A hip-hop dance school can become quite profitable. This modern style is becoming more and more popular and doesn't require every student to have a partner. Again, such energetic dancing is more suitable young generation. Women will certainly be interested if a belly dance school opens in the city, because such a passionate and beautiful dance was popular at all times.

In a word, you need to decide on the list of dance styles that will be taught in your institution, and select the appropriate teachers. In addition, you need to draw up a work schedule - for sure, most of the clients will come to you in the evening, since in the daytime everyone is at work or school.

On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps, as the business develops, it will be necessary to add several lessons in the afternoon to the schedule.

Where to rent a room

Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent a room for a school in a fitness club or a house of culture. Both options have their advantages. For example, a fitness club next door will provide you with an additional number of clients. In turn, your dancesport school (or any other) will increase the list of services offered by the center.

Naturally, you can build your own club or rent a room in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop near the school).

When looking for a suitable room, you should take care of the convenience of students and teachers. To begin with, remember that there should be enough space in the dance studio. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, as students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.

How to furnish a room

In fact, the design style can be almost anything. The main thing is that the students feel comfortable. Equip the reception workplace for the administrator and arrange some sofas or chairs.

In the locker room, it is best to arrange lockers that can be locked - customers will be able to leave their belongings without fear.

The main requirements for opening a dance school are set directly to the classroom. The plan (project) of the dance school must necessarily include the cost of equipping the hall.

It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.

Is additional equipment needed?

In fact, the list of additional equipment depends on what services you are going to offer. Most likely, you will need dancing machines. Make sure that the hall is equipped with speakers and a player, because music is simply necessary for dancing.

* Calculations use average data for Russia

Dances never go out of fashion, do not lose their popularity and relevance. Dancing is a great way to keep fit, have a good time with your loved one and/or a group of like-minded people, as well as an exciting and beautiful hobby. In addition, dancing gives several directions at once for opening your own profitable and profitable business. One of these areas is the opening of your own dance school, which will require from 500 thousand rubles. The costs can be recouped within the first year and a half of operation. The profitability of the project during the first year of its existence is estimated at 38-40%, by the second year this figure reaches 50%.

Drawing up a business plan for a dance school

As a rule, random people do not get into this business. Own dance schools (or a more modest investment option - studios) are opened by amateurs and professionals of various dance styles. They know the theory and practice of dance by heart, but at the same time they are very far from entrepreneurship. Unfortunately, for any business to be successful, it is not enough to be an excellent specialist in your field. It is necessary to have certain knowledge in the legal field, in the field of advertising and promotion, pricing, etc.

You can organize yourself, calculate all the points in advance and take into account the maximum number of nuances if you first draw up a business plan for your project. It is necessary even if you are lucky and you have the necessary amount to open a business. A business plan is necessary not only for creditors and investors, but also for the entrepreneur himself, as it allows you to evaluate the prospects of the planned business, approximate costs and expected income.

To begin with, carefully study the situation with competitors in your city. Consider not only specialized dances and studios, but also various fitness centers, cultural centers and clubs, where various dance styles are also taught. Study exactly what destinations are represented in your city, what is the "density" of the location of studios in its various areas, what they offer and at what prices. Note that it is the direction of the dance school that determines to a greater extent the demand for its services. The most popular various youth types dance culture- from breakdance to go-go. However, classic and Latin American dances also do not go out of fashion, but in this case it will be difficult to organize couples for all participants: as a rule, such dances are more popular among the beautiful half of humanity, and it will not be easy to find a sufficient number of young people who want to learn dance wisdom. In pair dances, sympathy for a partner is also of great importance. Therefore, dances that are performed alone are more "profitable" from a commercial point of view.

The teaching staff, the design of the hall, and the necessary equipment directly depend on the direction of the school you have chosen. You don't have to spray yourself in several directions at once. Now the most popular schools with one priority direction of dance. On the one hand, the cost of opening them is less than for a comprehensive school, which is designed for wide circle visitors and big choice dance directions. On the other hand, a specialized studio inspires more confidence among potential students, since, in their opinion, real masters of their craft work in it. Of course, a narrow specialization has its drawbacks: their target audience is quite limited, so the cost of training in such studios is usually above average. At competent organization business, it can bring its owner about 100 thousand rubles a month.

Room and equipment for the dance school

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In order to save their costs as much as possible, experts advise novice entrepreneurs to rent a room that does not need renovation and has most of the necessary equipment. Such, for example, are in the palaces of culture and creativity, in fitness centers, in some educational institutions. However, finding a suitable room that is empty at the time you need is quite difficult, and sometimes even impossible. In this case, you should rent a room in a place with high traffic (for example, in a shopping or business center) and get ready for additional expenses. A dance school can be opened not only in the city center, but also in a large residential area. The main thing is that it is located near a busy road.

Good traffic is not the only condition for a dance studio. Great importance has its dimensions. So, ideally, the room under dance hall must have high ceilings (at least three meters). This will ensure free air circulation, so even after a long workout there will be enough air in a crowded gym. Of course, this condition is far from always achievable, therefore, for most areas (except, perhaps, acrobatic rock and roll etc.) it is not critical. But here the area of ​​\u200b\u200bthe room will have to be taken into account in any case. It directly depends on the number of people who will be simultaneously engaged in the hall. For one pair, 25 square meters is enough. But for group classes, multiply this figure by at least 3 (the minimum area of ​​\u200b\u200bthe dance hall will be from 70-80 square meters). For a very large group of more than 15 people, a dance hall with an area of ​​120 sq. meters. Especially important big square rooms if you plan to have pair dance classes there such as salsa, tango, foxtrot, etc., so that your students do not collide with each other when moving. If you add the requirement for the convenience of the location of your studio and high traffic, it becomes clear that the cost of rent can cost a pretty penny. But this is not the end of the requirements.

When inspecting the premises for rent, be sure to pay attention to the floor. The best option is unvarnished parquet. It may not be very new, worn and creaky, but it has a smooth surface, does not slip, is easily cleaned of dirt and is durable. If you are unlucky with parquet (that is, it is not available in the room you have chosen), then self-leveling floors, laminate (only with an anti-slip surface), different kinds special stage linoleum or some types of modular floors. If you are going to teach a certain direction, then the floor must meet this requirement. Thus, for step dances, a special wooden surface is needed, which creates the desired sound and is resilient enough to absorb some impacts and provide safety for the dancers and for the surface. For modern dance like electro, R 'N 'B and breakdance do not require a lot of space, however, increased requirements are placed on the floor covering: it must be as resilient and elastic as possible, which protects against damage and injury when performing various tricks.

A good floor is, of course, important condition for a dance studio, but far from the only one. The walls of the room also deserve attention. At least one of them (one of their longest sides, if the room is rectangular) should be covered with mirrors. At the same time, it is important that the seams on the mirror skin are as small and inconspicuous as possible so that reflection distortion does not occur. Mirror panels are not cheap, so in many halls, in order to save money, they are raised to a height of 70 centimeters from the floor. However, the height of the mirror must be at least 150-160 cm so that all dancers can see themselves in full height standing some distance from the wall. If you could not find a room with high enough ceilings, then you can visually increase the area by making the ceiling mirror as well. Whether it's worth the expense is up to you. Most likely, at first, you can do without a mirror ceiling, especially since it does not carry a large functional load.

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In addition, in dance studios, as a rule, a special handrail (ballet barre) is installed, which is used as a means of support during stretching and various exercises. The handrail is mounted into the wall at approximately the same height. But determining the optimal length and height of the handrail is quite difficult. The ideal length of the machine for one person is the distance from the finger to the finger of the arms stretched to the sides. The distance from the wall to the stick should allow you to remove your hand to the second position without obstacles. The machine consists, as a rule, of two sticks located on different levels. The height of the first stick from the floor is equal to the distance from the foot to the rib of the shortest student (height can be determined by age), and the height from the floor to the second stick is the length from the foot to the rib of the tallest student. The distance between the two sticks depends on the difference in the height of those people who will work on this machine. If you are going to conduct classes exclusively for adults who have reached the age of majority, and the difference in the height of the members in the group is not very large, then you can get by with one stick. The handrail of a ballet barre has a diameter of 50 mm and a length of 1.5 m. It is usually made of pine. The safety of your clients is of key importance, so don't skimp on quality gear and fasteners. Wall-mounted machines of standard models are attached to the wall using rectangular supports.

Additional costs are associated with the purchase and installation of a quality sound system for playing music. In professional studios, the piano can also be used to accompany ballroom dancing and tap dancing, and in schools of Indian classical dance, appropriate musical instruments. However, "live" music is quite rare. As a rule, most studios use musical accompaniment in recording.

The dance studio is not limited to one hall. There should also be a reception area. Your dancers will need at least two dressing rooms (separate for men and women), a toilet, and ideally also showers so that your clients can shower after intense physical activity. Provide a place to store the necessary equipment (mats, etc.). It is advisable to use a pantry for this, which would be locked with a key. But in the absence of such, you can compactly arrange everything you need right in the dance hall - in a special locker or on a wall mount (the latter option will help save space if it is already limited).

Let's calculate the main expenses for arranging the premises for a dance school. A square meter of special flooring will cost $50-120. The cheapest is a laminate, and the most expensive is a board made of natural wood. Of great importance is also good ventilation of the dance hall, adequate temperature conditions of the room and its good lighting. You will have to spend another 20 thousand rubles on the ventilation system, if there is none in the room you have chosen. A good split system will cost at least another 25-30 thousand rubles. Therefore, it is advisable to choose an option in which you do not have to carry additional expenses. As for the lighting, it should not be too bright (so that it blinds the eyes), but too dim light will not create the right mood. In some schools, two lighting options are used - working (for regular regular classes) and stage (imitation of stage lighting for performances). Of course, this is not at all required condition but should be considered if possible. The cost of mirrored wall cladding, locker room equipment, sanitary ware for the toilet, as well as the reception area will be in the amount of 300 thousand rubles.

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So, the minimum total area of ​​a small school will be about 150 square meters. meters. 70-80 sq. meters of which will fall on the dance class, 15 square meters. meters - for the locker room and shower, 20 sq. meters - to the reception area and rest room. A small studio may well be located on 90-100 square meters. meters. The rent for such an area will be from 60 thousand rubles per month (the exact amount depends on the area, location and region).

Do not forget that the room you choose must comply with fire safety standards. There are also certain requirements for the equipment of the dance hall, so cooperate only with trusted suppliers.

Entrepreneurs themselves claim that studios that have a certain specialization also have a narrowly segmented target audience. As a rule, these are representatives of the business community of the city. The main condition for the success of such schools is to make the maximum number of their clients permanent. They try their best to optimize their costs by renting a room that does not need repair (for example, from the owner or in a business center), and investing only in its equipment, save on advertising, choosing priority promotion channels and put only qualified people in the first place. personnel, considering it their main competitive advantage.

The last statement is, of course, true, but you should not completely neglect advertising, since only thanks to it you will be able to attract a sufficient number of fans of your chosen dance direction. True, advertising is advertising growth. Experts believe that the client of such a specialized dance school is active person, who independently engaged in searches and found a suitable school for him, and did not come to it, attracted by advertising. In fact, firstly, in order for the client to find you, information about your school should be as accessible as possible. Outdoor advertising is suitable for this, which can be too expensive for a small studio (however, outdoor advertising even includes a sign on the facade of your school or a banner above the entrance to it), as well as advertising on the Internet (local sites and forums, social networks, your own website, various message boards, etc.), which can cost a penny, but at the same time be quite effective. There is another nuance. If your school teaches common dance styles and directions, then it is not only possible, but also necessary to advertise it. Otherwise, you will not be able to break into the market. But the directions themselves are already quite well known, thanks to various television programs-competitions. Who hasn't heard of tango or cha-cha-cha?

If you prefer rare dance movements (for example, Indian classical dances, folk dances, modern styles, which are not yet very popular in Russia, etc.), then you still have to invest in advertising. But not only and not so much in advertising your school, but in popularizing the direction you have chosen. To do this, it is necessary to conduct the most active professional life: take part in various thematic festivals and exhibitions, specialized forums, conferences, competitions, arrange demonstration performances, conduct open lessons invite experts to conduct master classes.

If we take the example of Indian classical dances, then in India there are traditional schools in various areas (bharata-natyam, odissi, kathak, kuchipudi, manipuri, etc.). You can get into such a school for free if applicant will pass competition and win a grant for education. Many Russian dance schools teaching Indian dances offer their students real opportunity after some training, try your hand and take part in the competition for a vacant place in an Indian school. It also attracts the attention of potential customers, because some of them (especially teenagers and young adults) are not at all averse to turning their hobby into a real job.

The teaching staff of the dance school

But it’s really not worth saving on teachers of dance wisdom. Their experience, level and professional excellence- this is the main thing for which clients come to your studio. No matter how attractive prices you set for your services, no matter how comfortable your dance class is, if the teaching staff does not meet the declared level, you should not expect an influx of people who want to study with you. A good teacher must constantly improve and learn, know not only the practice, but also the theory of dance (including its history), regularly take part in various competitions, festivals, and perform on stage. Finally, he must ... be able to teach. No matter how strange it may sound, but the ability to dance on high level does not at all imply the ability to teach other people the tricks of dance. But both are important. If the teacher cannot win over other people, captivate them, if he does not pay enough attention to each student, then all his regalia and merits do not have special significance. Such a teacher is unlikely to be able to transfer at least part of his knowledge and skills to his students.

In addition to teachers to work in your studio who work with by the hour, you will also need one or two administrators with a fixed rate (from 15 thousand rubles per month) and a cleaner (from 5 thousand rubles per month). Exact amounts vary by region. The salary fund of one small studio is from 80 thousand rubles per month.

Ways to increase dance studio income

The cost of one lesson in an ordinary dance school focused on the mass consumer averages 350-500 rubles, and in a specialized studio - from 500 rubles and more. As a rule, dance schools offer their new clients to visit the first (trial) lesson for free, and then purchase a subscription for a month (its cost starts from 2000 rubles). Since the payback of your school directly depends on the number of students, try to think over the options for attracting maximum number wanting to dance. Someone (for example, mothers staying at home with children) cannot attend classes in evening time, as opposed to those who work. You can suggest a special schedule for them. Often, classes in the morning and afternoon are cheaper than evening classes, since the hall will be idle during the day anyway. The number of the most popular evening group can reach 15 people. Therefore, during the morning and afternoon hours, you can spend individual sessions Or sublease your room.

In order for your business to be profitable, at least 3-4 groups should work in your studio per day. It is difficult to ensure such attendance at a specialized studio, even if it accepts everyone, regardless of age and initial training. As an additional incentive, many dance schools arrange demonstration performances with the participation of their students (primarily children), as well as dance parties for adults.

The dance business has a pronounced seasonality. The largest number clients come to dance schools in autumn. After the new year, there are practically no newcomers, and in the summer everyone goes on vacation. If you conduct classes with children, then seasonality is also present here, but not so pronounced: professional dance schools organize camps for their students in the summer and take them to various competitions.

So, the main expenses for opening a dance school are from 650 thousand rubles. This includes renting a room, its equipment, buying inventory, advertising, creating your own website. With good attendance per month, schools can bring their owners from 100-150 thousand rubles. And this is not counting the incomparable pleasure of the fact that your favorite hobby of your life has become no less beloved and, most importantly, profitable work.

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• Directions
• Registration
• room
• Employees
• Advertising

Almost all people love to dance, no matter how carefully some try to hide it. This activity is not only pleasant, but also very useful. Dancing lifts the mood physical form, have a beneficial effect on health and, of course, increase self-esteem. That is why so many people of all ages are happy to go to all kinds of dance lessons. If you feel that this particular business idea is close to you in spirit, we suggest that you familiarize yourself with up-to-date advice about how to open a dance school from scratch and how you can succeed in order to have a good payback.

Directions

The most important thing to decide before opening a dance school is with directions. At the same time, you should understand that it is not necessary to dwell on any one professional style. Tango, ballroom or dance Sport, salsa, bachata, rumba or lambada - the choice is simply huge and often several different styles are taught in dance schools. The quantity depends on your desire, the size of the room and financial possibilities.

Before opening a dance school from scratch, it is important to analyze the following factors:

• popularity and demand - it is necessary to clearly understand that in given time is in great demand among people. There is fashion for everything, including dancing;
• staff - if you decide to open a dance school, you will have to hire good teachers for each style. Finding worthy teachers is not as easy as it seems, and if you know dancers of any particular direction, the choice is much easier;
• competitiveness - before opening, be sure to look at what directions are developing in the best dance schools in your city.

Of course, your individual tastes and preferences are an important factor. In any case, you need to do only what you like. Keep in mind that in addition to directions, you should decide on the audience. You can open a dance school for children or for adults. There are also certain styles that are taught mainly by women, this can be pole dance(on a pole), GO GO, belly dance and others. Men are more attracted to hip-hop and breakdance.

Registration

To open a dance school, you will need to register your activities as an individual entrepreneur or LLC. The first version of the document is the most common and easy, the second is better to open if you are not the only co-founder dance business. Licensing of such type of activity as choreography is not required by law.

Depending on where exactly you plan to rent, buy or build premises, you may need additional permits from the state police, the city administration and the SES.

room

To open your own dance school from scratch, you will, of course, need the right space. If you have unlimited financial resources, you can build the necessary building, but we will still consider buying or renting. So, when choosing a room for a dance school, pay attention to the following important points:

1. The dance class must be spacious, namely at least 80 sq.m.
2. Make sure that the room has a powerful ventilation system.
3. In addition to the class itself, there must be two locker rooms for men and women. Each of them has at least two showers and a bathroom.
4. Equip a place for the administrator and a recreation area.

An important factor in opening a dance school from scratch will be the choice of the location of the premises. You can open premises both in the city center and in more remote areas. Each of these options has its own advantages and disadvantages. Renting a room in the center will be more expensive, and competition will be high. However, you will have to spend less on advertising, and besides, there will immediately be more customers than in residential areas.

Employees

Of course, if you want to open good school dancing, you can not do without the staff. One of the most important indicators of any dance institution will be the presence of professional and competent teachers. It is on this that the popularity of your school, its profitability, competitiveness and, in the end, earnings and promotion will depend! Keep this in mind and choose only the best teachers with a good reputation, special education and positive feedback.

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In addition to dance teachers, to open a dance school from scratch, you will need two administrators and a cleaner. If you wish, you can hire an accountant, advertising and purchasing manager. It also depends on financial capabilities and the need for additional employees.

Advertising

There are many ways to announce your business to the public. Some of the most popular will be the following:

1. Creating a group in social networks, your site.
2. Distribution of flyers on the streets of the city.
3. Placement of banners, advertising on public transport.
4. Advertising on television, radio and newspapers.
5. Announcements in the newspapers about the recruitment of groups.

All these measures will help people learn about your dance school and attract potential customers. You may have to spend quite a bit on advertising first. a large number of Money, because Unfortunately, one cannot do without investments even in small town. However, if you do everything right, the costs will pay off very quickly, and you will begin to make a profit.

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That's all we wanted to tell you about how to open a dance school from scratch, where to start and how to succeed. We hope that the information was useful and now you are ready to start your own women's business. As a conclusion, we can say one thing - nothing is impossible when you love your job with all your heart. See for yourself!

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Dancing is good for health, promotes harmony and well-being, and finally, it is just a pleasant and interesting activity, so their popularity is growing every day. But in order to shine at a party or at a disco with intricate pas, you need not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel ready to start a new exciting business, it's time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly beginner dancers will be taught in your school, that is, decide on the dance direction. It is not necessary to choose one at all: classical ballroom dancing, salsa and oriental dances, which are popular today, can be taught in the same school. The choice depends on several factors:

• demand: what exactly do you need target audience what dances are in fashion now;
• competition: what existing schools in your city offer students;
• opportunities: good teachers of which direction you already have in mind
• your personal preferences.

Now another popular direction has appeared, which in terms of mass can compete with the most popular dance genres- Dancing for all. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each of the dance schools usually offers its own unique program "for everyone", which includes basic elements the most popular modern trends. It is this direction, with proper popularization and advertising, that attracts most of the students to dance schools: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), choosing one of the directions for themselves.

The choice of premises for the dance school

Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the room, and they are quite strict:

• its size must be at least 80 square meters;
• the classroom must be equipped with a high-quality ventilation and air conditioning system;
• for dancing in the hall, you need large - full-wall - mirrors and ballet machines;
• adjoining premises are required: men's and women's locker rooms, with an area of ​​15 sq.m. each;
• showers are needed in locker rooms;
• one more room - the foyer, where the reception desk will be located;
• you also need a rest room with upholstered furniture, its size must be at least 20 square meters. meters.

Similar rooms can be found in fitness centers, you can also look for a suitable room in the houses of culture.

A more complicated and costly option is to equip such a hall on your own: purchase a room of a suitable size and remake it in accordance with your needs. But you need to keep in mind that the costs in this case will be considerable: if the room has not been dancing before, most likely you will have to change the flooring and equip the hall with mirrors. Together with the redecoration of the rest of the premises, the possible redevelopment, all this can turn out to be an expensive project.

Choosing a location for a dance school

Not only the technical parameters and the interior of the premises for the dance school are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area, each of them will have its own clients, since both solutions have their advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore it will be possible to install more high prices. Large advertising costs will not be needed: a bright sign and announcements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.

But this location has its downsides. The first and main one is the high rent, which will "eat up" a large part of the high cost of education. If the city is quite large, then traffic jams can regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center are likely to prefer a dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the center, you can expect relatively low rent. Another undoubted plus is that there will be more housewives among the visitors, who will prefer not to work out in the “busy” evening time, but during the day, when the halls are often empty. Due to this, the permeability of the hall will increase. The competition here will not be high - there are usually few dance schools in such areas, but, of course, before choosing a room, you should make sure that there are no such establishments nearby.

The disadvantages of this location include a small number of students, especially at first: ballrooms on the outskirts are rarely crowded; lower than in the center, the cost of classes and the need to invest in advertising, hold various promotions to attract customers.

Recruitment

However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. They come to such a teacher again and again, their classes are recommended to friends, so good teachers dancing is the golden fund of your school.

In order for the hall not to be empty, we need 4–6 teachers who will work according to the schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the room you need to hire a cleaning lady.

Calculate income and expenses

Like any other business, you need to start organizing a dance school with a detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles ( we are talking about groups). Those who need individual lessons with teachers, as a rule, pay more - 700-1000 rubles per hour.

As a rule, 10-15 people are engaged in each group. The most demanded time is in the evening, from 17:00 to 22 or even 23:00. However, it may also be popular morning groups, which are enjoyed by housewives and people with a free work schedule. In the morning, private lessons are usually scheduled.

In order for the dance studio to pay off and generate income, at least 5 groups must work there per day.

The costs of opening a dance studio school can be as follows:

• Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent of the premises exceeds this amount, there is a risk that the school may not be profitable.
• The cost of salaries to employees will be about 120,000 per month. Fixed wages are usually for administrators and cleaners. Dance teachers, as a rule, receive a percentage of the subscriptions sold.
• The cost of equipment (mirrors, machines, flooring) - 80-100 thousand rubles. If you take a room already equipped for a ballroom, these costs can be avoided.
• Investments in advertising - about 30 thousand.

Thus, the income of a dance studio can be 100-150 thousand rubles a month, so the funds spent on organizing a business will return quite quickly.

Company registration

To establish a dance school, it is enough to register as a tax system, preference must be given or (if possible). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but organize and repair your own, you will need to obtain special permits to open a school in it from the city administration, Fire Department and SES.

Advertising and promotion

Whether or not it is worth investing in advertising of your establishment is a question that every entrepreneur is looking for the answer to himself. At first, of course, you will have to do this. Of course, they will bring some “their” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio, then announcements and distribution of leaflets in public places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you offer something exclusive, something that has not yet been in the city and you expect that they will come to you from any area for the “novelty”.

You definitely need a website for a dance school, or at least your own pages on city portals: now more and more often the question of where to go to study, including dancing, is being asked search engines. And it will be very useful if information about your studio appears in the top lines of the search.

Another interesting way draw attention to the project dance evenings where students can prove themselves and show new skills, and just spend time with pleasure. Others will definitely have a desire to “learn the same way”, and the studio will have new students.

Organizing a dance school is more troublesome than costly. So for a person who understands dance directions and is able to work with creative people, this could be a great opportunity to organize profitable business with minimal investment.